Digital Advertising Vs. Digital Marketing

DIGITAL ADVERTISING VS. DIGITAL MARKETING RAZI SALIH

DIGITAL ADVERTISING VS. DIGITAL MARKETING The terms digital marketing and digital advertising are often used interchangeably, yet they are technically two different things. Digital advertising can be defined as an activity, whereas digital marketing is more of a process.

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Digital Advertising

Digital Marketing

Digital advertising is more accurately a small

Digital marketing is a more long-term strategy

part of the process of digital marketing,

for promoting products and services that

encompassing the specific activity of a business

includes every aspect of marketing online, from

promoting its products or services, usually on a

choosing a company logo and brand name to

relatively short-term basis. In the early stages of

distributing targeted advertisements to a specific

a new business in particular, digital advertising

demographic, creating blog posts, engaging with

is often a broad process focusing on general

social media, and all other forms of online activity.

appeal rather than a targeted strategy.

The digital marketing strategy of a business will evolve over time but will be in place from day one until the dissolution of the business.

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