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EDITOR’S LETTER The time is right! Wanting to realize something by doing nothing brings you nowhere. Unless that something you want to do is nothing! I have been walking around for some time with the idea to inhibit men to explore their entrepreneurial skills. Now the time has come to shout it out! With proudness I welcome you to the first edition of RAZOR MEN LOOKBOOK. In this era of millennials, a new wave of men has arisen. As the old saying goes “a picture says more than a thousand words”, this new RAZOR MEN LOOKBOOK, which is entirely dedicated to the diverse business men’s lifestyle, is meant to inspire you to discover your fashion and entrepreneurial personality. Without further ado, I introduce to you the trendsetter, athlete, and developer with a multi task mindset Jayson Persaud as the first RAZOR MEN cover. Just take a look and feel the sense of wanting to do something.
Aubrey Piggott / 03
IN DEX 06 08 16 COVERMEN 06 28 34
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Jayson Persaud business class after office
SHOOTS 08 52
business class after office
REPORT 16 curacao 18
20 40 44 MENCARE 20 22
get smooth stay beardy
FOOD & DRINKS 40
a whisky tale
SMART MEN 44
shades
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Jayson Persaud
RAZOR MEN 01
NAME: Jayson Persaud BORN: 20-12-1983 NATIONALITY: Dutch
EDUCATION: Sports management PROFESSION: CEO Aquafari SPORT: Basketball
About me Breakfast ultimately gets me out of bed. Do what you HAVE to do, to do what you WANT to do. My spirit animal would probably be a wolf.
Life I’m Blessed. The universe really inspires me. Happines is the smallest and dumbest things.
Fashion Caps and hats are my favorite pieces of cloth. Male rompers, this is definitely a doll moment in fashion history.
I Love There’s no other food more delightfull than Salmon Alfredo. Lamborghini urus , the cooles car ever. / 06
“Another word for basketball is Jay’s life”
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T ROPICAL HEAT / 08
Shirt H&M Vest ZARA Trouser CINQUE Shoes PUMA
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Shirt Stripe ZARA Shirt Red LEVI’S Trouser ZARA Shoes ZARA Glasses CARTIER / 11
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Shirt HUGO BOSS T-Shirt NIKE Suit Jacket H&M Jeans LEVIS Socks FILA Shoes NIKE AIR FORCE / 13
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Shirt SCOTCH & SODA Mens Short ZARA Socks FOX RIVER WICK Shoes NIKE AIR FORCE Suspenders AWAYTR Sunglasses ZAFUL
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Curaçao
the fashion hub in the Caribbean ?
By Rolando J. Alberto MBA
Our personal appearance, meaning how we look, is important! What do you think about this statement? Whether you agree or not, did you know that the wearing of clothing is exclusively a human characteristic and therefore is a feature of most human societies? Hence, dress is a basic fact of social life and this -according to anthropologists- is true of all known human cultures. All people ‘dress’ the body in some way, be it through clothing, tattooing, cosmetics or other forms of body painting. The late French essayist and social and literary critic, Roland Barthes once stated:” …Clothing concerns all of the human person, all of the body, all of the relationships of man to body as well as the relationships of the body to society…”. The manifestation of our need to ‘dress’ is better known as FASHION. Lars Svendsen describes fashion in his book ‘Fashion as a Philosophy’ as one of the most influential phenomena in civilization. This is because fashion has conquered an increasing number of modern man’s fields of activity and also became almost ‘second nature’. In human history, clothing and textiles have been important as they reflect the materials available in different civilizations at different times. They also reflect upon the technologies that had been mastered in due course of time. From the ancient times to the present day, methods of textile production have continually evolved and the choices of textiles available have influenced how people carried their possessions, clothed themselves, and decorated their surroundings. This profound role of clothing in human culture has created a giant: The global fashion industry. Generally, fashion is perceived as a complex concept because of its constant changing and evolving character. The author Paul Nystrom (in his book Economics of Fashion) defined “style” as a characteristic or distinctive mode or method of expression in the field of some art. Whereas “Fashion”, on its turn, was defined as the prevailing style at any given time. There are critics stating that fashion is everywhere as everyone wears clothes. On the other hand, fashion is being seen as the interplay of the necessary versus unnecessary and the need to protect ourselves versus the need to decorate ourselves.
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So, what economic impact does fashion have? Firstly, the global fashion industry is conservatively estimated to be worth $1.3 Trillion. This mentioned amount is about 2% of the value of the world economy. When viewed in the light of the economics of clothing, there are three processes involved: 1) Making the clothing (production), 2) getting the clothing from the maker to the consumer (distribution), and 3) actually using the clothing (consumption). We all know that consumption drives production and distribution. Although in the case of fashion the three processes are inseparable in many ways. Secondly, the fashion industry is structurally diverse and consists of all sizes of firms and corporations. The overall global estimate workers in the fashion industry is 1.9 Million. This industry ranges from international retailers to wholesalers to large design houses to one-person design shops. Furthermore, it employs people locally and overseas across occupations like fashion designers, computer programmers, lawyers, accountants, copywriters, social media directors, and so on. There are also the manufacturing, research & development, and marketing jobs which requires education and training. In other words, value is being added at different stages of the design and development process of fashion.
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WHAT DO YOU THINK ? New York City is considered by many to be the fashion capital of the world ahead of Paris, Milan, and London. Estimated, there are 900 fashion companies having their headquarters in New York City. Furthermore, New York is a hub for major fashion publications and home to some of the largest advertising companies in the world. The city has sophisticated media and marketing resources that designers can utilize to promote their products and build their brands. At this point your question might be: “In comparison to New York and other greater states, what opportunities does Curacao have in fashion?” or “How can Curacao be more involved and get an economic piece of the fashion cake?”. In my opinion, to answer this question properly we must start by thinking out of the box! The mindset, creativeness, and willingness of the “Yu di Korsou” (YDK) plays the most important role in this matter. Every year I see how passionately we, the YDK, design and prepare our carnival costumes and parade floats. Whereby clearly, not to forget our harvest festival, also known as ‘Seu’, which is also another highlight of our creative talents. Imagine how the ideas, designs, time, and efforts placed in the carnival and harvest festival can introduce or put spotlight on the YDK in a fashionable way. One thought that might spur some further thinking is: “What about preparing students for careers in the fashion industry by establishing schools that offer fashion related programs in Curacao?”. Local and international students can then be prepared with knowledge and skills to enter the worldwide fashion industry. Curacao can also cluster with the other islands in the Caribbean and/or South America for knowledge-sharing to foster innovation in the fashion industry. In conclusion, what do you think about focusing on becoming the fashion hub in the Caribbean? Hence to this question, what kind of other investments and/or services do we have to make/improve in order to have presence in the fashion industry eventually? Apparently, there are lots of questions that have to be sorted out. However, the possibilities and opportunities lie out there lurking for the YDK entrepreneurial minds. The ball is in our court…
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GET... SMOOTH! The goal to great skin.
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ANTI-FATIGUE EYE SERUM This anti-fatigue eye serum is an energising solution to combat early visible signs of ageing around the eyes. Reduces puffiness and dark circles and offers smoothing action leaving your eyes fresh and rejuvenated.
LINE-CONTROL BALM ClarinsMen’s lightweight, line-fighting balm lifts and firms in all the right places. Make smoothing-out the look of deep lines and wrinkles face and neck your goal while tightening up sagging skin around your chin. Apply after ClarinsMen Active Face Wash. Non-greasy, fresh matte finish. / 22
REVITALIZING GEL Energizing anti-wrinkle gel fights a man’s first lines and wrinkles. Tones skin with the perfect measure of moisture to leave his complexion revitalized, refreshed and matte. Defends from skin-aging environmental influences with Clarins’ exclusive Anti-Pollution Complex.
LINE-CONTROL EYE BALM Kick off your anti-aging strategy with a revitalizing balm that holds the line on wrinkles and crows feet. Lifts, firms and takes down puffs for a bright-eyed, revitalized look.
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STAY... BEARDY!
Grooming champion.
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AFTER SHAVE SOOTHER Help it recover from shaving with an alcohol-free balm that comforts, smoothes and moisture-perfects razorstressed skin. Contains Purslane, Centella and Blue Alpine Thistle to soothe redness, irritations and razor burn. Non-oily. Totally refreshing.
ACTIVE FACE WASH Man up for an ultra-clean complexion with a foaming facial wash that tackles dirt, grime and pollutants with the gentle purifying power of Grindelia and Gaultheria extracts. Leaves razor-burned skin soft, toned and gearedup to handle whatever comes its way. Non-drying and mild enough to use twice daily. / 26
EXFOLIATING CLEANSER Powered by gentle exfoliants including natural lava powder this 2-in-one cleanser purifies while ridding skin of pore-clogging sweat, oil and spent surface cells. Refreshing and stimulating, it helps eliminate impurities and traces of pollution that can make the skin look dull. The perfect pre-shave prep.
SUPER MOISTURE GEL Soothing, anti-pollution gel draws moisture to the skin; then seals it in for hours of continuous hydration. Helps firm, revitalize and heal skin after shaving. No more rough stuff. Just a soft, smooth, kiss-worthy face. / 27
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BUSINESS CLASS / 29
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Shirt Stripe GAZINI CURACAO Three-piece suit GAZINI CURACAO Shoes DR MARTENS Sunglasses TOM FORD
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Shirt GAZINI CURACAO Suit GAZINI CURACAO Shoes DR MARTENS Sunglasses TOM FORD
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A F T E R OFFICE
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Shirt JACK & JONES Trouser JACK & JONES Shoes ANTONY MORATO Sunglasses TOM FORD
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Shirt ANTONY MORATO T-Shirt ANTONY MORATO Trouser JACK & JONES Shoes ANTONY MORATO
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A WHISKY TALE DEWAR’S, a lifestyle of succes.
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John Dewar founder of John Dewar & Sons Ltd opened in 1846 his shop in the center of Scotland; he was the right man, in the right place, at the right time establishing the first Fine Whisky Emporium. It was John Dewar’s dynamic sons, John Alexander and Tommy Dewar, who made DEWAR’S an international success.
John Alexander Dewar the businessman, was a focused man with a vision for the family firm. He worked hard behind the scenes to expand the Dewar’s trade.
Tommy Dewar a true innovator and a man of many firsts, commissioned in 1901 the first cinematic advert for a drinks brand, and projected it onto a New York building.
The Legacy Together they initiated a culture that has grown from a small wine and spirits merchant shop in Perth, Scotland, to become a global brand. The legacy was built and it is the names of those men that is recognized on every bottle as a mark of quality. / 41
DEWAR’S 12 DOUBLE AGED John Dewar crafted high quality blended whiskys, passing this skill to his son John Alexander, who double-aged his blends for extra smoothness in the Company cellars. The classic DEWAR’S “Double Aged” 12 Year Old blend is the successor - so named in reference to the additional 6 month marriage in vintage oak casks the whisky enjoys after the initial maturation and blending .
FLAVOR NOTES Honey, homemade candy apples, and fudge. Warm, buttery, and mellow. Juicy raisins and fresh citrus, with subtle vanilla. Clean, full, and lively. RICH Melted caramel with a trace of oak. Rounded, smooth, and long.
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DEWAR’S FASHION LIFESTYLE For those who cherish the good things in life BILLYKIRK designed a Limited Edition In the spirit of Tommy Dewar who was famous for traveling, including a custom crafted Messenger Bag and Memo Holder. Tommy Dewar’s global adventures took him to places and immersed him in cultures few back in Scotland ever knew of. The journeys were so popular among his friends they insisted he publish his journal, now commonly known as A Ramble Round the Globe. Better-with-age has been the core concept of whisky since it’s creation. Tommy Dewar was once quoted as saying, “We have a great respect for old age when it is bottled.’’
BRAND AWARENESS Today DEWAR’S is the fifth largest Blended whisky brand in the world that famed the world over for quality blended whiskies and following in Tommy Dewar’s creativity a flair for innovative advertising and promotions . The brand that became a lifestyle of succes. / 43
HY C EN GIV
Sun
SH
Spe
ura C s c
cao
AD
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ES
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RAY . BAN Sun Specs Curacao
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VERSACE Sun Specs Curacao
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DIT A
Sun
Spe
cs C ura
cao / 49
GHAZAL Sun Specs Curacao
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TOM FORD Sun Specs Curacao
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E M A G
N O
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DIY Retro Sportfashion LEYOZJANDRO CLEMENCIA Shoes left / right NIKE
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DIY Retro Sportfashion LEYOZJANDRO CLEMENCIA Socks left / right FOX RIVER WIX, FILA Shoes left / right ADIDAS, NIKE AIR FORCE Sunglasses RAY.BAN
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T shirt JACK & JONES Men Shorts JACK & JONES Socks left / middle / right FILA, KAPPA Shoes left / middle / right ADIDAS, NIKE JORDAN, NIKE AIR FORCE Sunvisors ADIDAS Baseball cap NEW YORK YANKEES / 58
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REFERENCES Reference of report ‘A whisky tale’, pagenr. 40 till 43: https://www.dewars.com, https://www.billykirk.com/products/dewars-limited-edition?variant=28929907597, https://www.facebook.com/dewars/
Reference of report ‘Curaçao the fashion hub in the Caribbean?’ pagenr. 16 till 19: Amed, I., Berg, A., Brantberg, L. and Hedrich, S. (2016). The State of Fashion. Retrieved from https://www. mckinsey.com/industries/retail/our-insights/ the-state-of-fashion Joint Economic Committee (2015). The Economic Impact of the Fashion Industry. Retrieved from https://maloney.house.gov/sites/ maloney.house.gov/files/documents/The%20 Economic%20Impact%20of%20the%20Fashion%20Industry%20--%20JEC%20report%20 FINAL.pdf Morss, E. (2018). The Global Economics of Fashion and Clothing -Part 1-Clothing. Retrieved from http://www.morssglobalfinance. com/the-global-economics-of-fashion-andclothing-part-1-–-clothing/ Morss, E. (2018). The Global Economics of Fashion and Clothing -Part 2-Fashion. Retrieved from http://www.morssglobalfinance. com/the-global-economics-of-fashion-andclothing-part-2-fashion/ Shah, V. (2012). The Role of Fashion in Human Culture. Retrieved from https://thoughteconomics.com/the-role-of-fashion-in-human-culture/ Singh, G. (2017). Fast Fashion Has Changed the Industry and the Economy. Retrieved from https://fee.org/articles/fast-fashion-haschanged-the-industry-and-the-economy/ Winakor, G. (n.d.) Economics and Clothing.
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CONTRIBUTORS PAGENR. 08 TILL 15 Sneaker Freak Curacao, Sun Specs Curacao, www.hm.com, www.zara.com, www.cinque.de, www.levis.com, www.hugoboss.com, www.nike.com, www.scotch-soda.com, www.awaytr.aliexpress.com, www.zaful.com PAGENR. 20 TILL 27 Yellow House Curacao PAGENR. 28 TILL 33 Urban Society, Sun Specs Curacao, Sneaker Freak Curacao, Location @ Prowin Motors PAGENR. 34 TILL 39 Gazini & Sun Moon Curacao PAGENR. 40 TILL 43 Licores Maduro Curacao PAGENR. 44 TILL 51 Sun Specs Curacao PAGENR. 52 TILL 59 Sneaker Freak Curacao, DIY Retro Fashion Sun Specs Curacao, Jack & Jones Curacao Models by THE KINGS
RAZORMEN TEAM EDITOR IN CHIEF Aubrey Piggott DESIGN DIRECTOR Salt and Vinegar PHOTOGRAPHY Carina Piggott COPY EDITOR Rolando J. Alberto MARKETING & PRODUCTION MANAGER Sharvelo Felomina PRODUCTION ASSISTANT Radjiv Lucas SOCIAL MEDIA WIZARD Radjiv Lucas STYLIST Leyozjandro Clememencia MAKE-UP ARTIST Slayed by Kmake-up HAIR ARTIST Nishanty Esclodina
CONTACT Sharvelo Felomina razormenlookbook@gmail.com
FOLLOW instagram @razormenlookbook facebook @razormenlookbook
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