HEALTHCARE BRANDING & PROFITABILITY Saturday, 16th November, 2013 | Aditya Sarovar, Hyderabad
INDIAN HEALTHCARE INDUSTRY:
RIDING THE GROWTH WAVE
..... “Healthcare is indisputably one of India's largest sectors. With a rate of growth of 20% year on year (as per rating agency Fitch), it is expanding rapidly both in terms of revenue and employment generation.” .....
The dramatic improvement in India's average life expectancy from 37 years in 1951 to 69 years in 2011 means around 76 million adults will be above the age of 63 by 2013. This in turn, has pushed up substantially, the burden of disease especially in the senior health segment. The doctor:patient ratio stands at 1 per 1784 in India, way behind Europe's average of 3.5 doctors per 1000 patients. The manpower requirement in healthcare, of both doctors and paramedics is thus, huge and growing. A World Health Organization (WHO) study pegs the healthcare spend of an average Indian household at 4 -6 per cent, of which 80% goes to the private sector. Given that two-thirds of health centers are based in urban areas to which only 25% of Indians have access, it is obvious that most
healthcare spending is happening in the cities. A combined study by Ernst & Young and an industry body reveals that India will need as many as 1.75 million additional hospital beds by end 2025. Assisted by IT, the healthcare industry is gradually transitioning from paper files to electronic mediums and is expected to grow at a CAGR of around 22.7 per cent during 2013-2015. To navigate this dynamic ecosystem, healthcare providers will be looking to tweak their current growth strategies, reach out to newer customer demographics, and chalk out engaging value propositions. And here's where an in-depth analysis of the role of the brand will become imperative. How brands can help companies compete in the emerging healthcare space will determine their survival. There is thus, a compelling case for companies to explore new positions in the greater supply chain. Own online pharmacies, a fully integrated care matrix, a new suite of services‌the options are many. And healthcare players should be fully prepared to cruise through the changing landscape safely.
THE CONFERENCE:
BRANDING FOR THE HEALTHCARE INDUSTRY
While demand for healthcare services is constantly on the rise, the sector is witnessing fierce competition with many new entrants populating the field. Options aplenty also means attracting discerning patients willing to pay a premium for differentiated service levels is a challenging task. Even though patients and their awareness, expectations and aspirations have changed today, the Business Development and Marketing functions are still in a time warp. Already, the need to arrest reverse medical tourism seems to have arisen. Patient stickiness has become a thing of the past. Against this backdrop, it is imperative that hospitals come up with innovative strategies to create better word of mouth, and the ‘D’ factor that sets them apart from the sea of competition. Technology and great interiors should be sensitized to patient touch points. Medical Tourism, a promising revenue stream for India, needs to be firmed up with more decisive strategy.
..... “As competition increases, hospitals and healthcare organizations need the right mix of Strategy, Creativity, Innovation and a Market savvy approach.” .....
The journey from a service provider to a brand is therefore a critical one in the Healthcare Industry. A brand’s ability to simplify consumer decision making, reduce risk, and set expectations is thus invaluable. In such times, a structured branding plan that advances the goals of the organization should take top priority. As competition increases, hospitals and healthcare organizations need the right mix of Strategy, Creativity, Innovation and a Market savvy approach. How important is Branding in Healthcare? What are the latest trends in healthcare delivery? How is branding related to Profitability? These are some of the many questions that will be answered in the one day conference and knowledge forum on Healthcare Branding and Profitability. The Conference will share a wealth of new ideas in making a difference in projecting the right brand image. Some of the finest speakers from across the Country will talk about ways of increasing profitability through effective brand strategy, advertising, digital marketing, customer engagement, medical tourism etc. The conference is the brainchild of RBC Health, the healthcare division of RBC Worldwide, a brand strategy, development and management company with extensive experience in the healthcare sector, in association with Amen, India's leading healthcare event organizers.
THE CONFERENCE WILL FOCUS ON T H R E E P R I N C I PA L H E A LT H C A R E B U S I N E S S TO P I C S :
MARKETING OF SERVICE LINES BRANDING STRATEGIES
FOCUS AREAS PROFITABILITY
WHAT TO EXPECT
WHO SHOULD ATTEND
Opportunity to hear leaders in the Healthcare Industry
Hospital & Healthcare Promoters
Ideate, discuss with peers and leaders Network with top decision makers
CEOs & Managing Directors of Hospitals and Healthcare Companies Hospital Administrators & Managers Healthcare Entrepreneurs Healthcare Management Consultants Healthcare Branding & Marketing Professionals, Consultants Students Ancillary Industries and Vendors around the Hospital industry
TOPICS Healthcare Marketing & Branding - Issues, Challenges and Opportunities Strategically Marketing Hospital Services Equity & Funding Options for Healthcare - Creating a Profitable Venture Social Media Marketing for Healthcare - Strategically Marketing your services on Facebook, Twitter, LinkedIn and others International Marketing & Medical Tourism - Current scenario & Challenges Digital Service Line Branding for greater Profitability Raising revenue and Cutting costs - Strengthening vital service lines by effectively harnessing the Digital ecosystem for brand awareness and brand engagement Healthcare Branding Strategies and subsequent Profitability
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SPEAKERS’ PROFILES
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01 | Dinesh Madhavan ..... Director Healthcare Services, Health Care Global Enterprises ..... Dinesh is credited with pioneering the concept of day care neighborhood centres. He has expanded the HCG brand across the globe and is close to achieving a footprint of 26 centres for it. The brand, under his leadership, has won two consecutive F&S awards as the Oncology leader of the year, CII awards, E&Y awards and others. An excellent team player, teacher and guide, he leads by example. As an innovative thinker, he never fails to push the envelope of new ideas. Brand building and positioning is his forte.
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02 | Chandra Sekhar Chivukula ..... Executive Director, Global Hospitals Group ..... A Kellogg School of Management and Indian School of Business graduate, Chandra Sekhar has an outstanding track record of two decades in starting, leading and growing businesses and shaping the market trends with pioneering work in Business Strategy, Business Development and Brand Management in a multi-industry, multi-geography environment. His success rate in conceptualizing and launching new companies and building brands in the Healthcare and Health Insurance industries of India and the Asia-Pacific is phenomenal. His work has taken him to SAARC, MEA regions, Europe and USA.
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03 | Sammer Mehta ..... Board ..... - Executive Director, Indusgeeks Solutions Pvt. Ltd. Sam has established his credentials in the areas of Private Equity, Healthcare, Education, Energy, Family Office Management, Family Business and Issue Resolution. Work has taken him around the world with particular exposure to Asia, Europe and the Americas. He is sought after for his skills in Enterprise Leadership, Investment Management, Operations Leadership and Business Development. He is a Chartered Chemical Engineer, Chartered Scientist, Chartered Environmentalist, Professional European Engineer, Sainsbury Management Fellow and Chartered Member of TIE.
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04 | Dr. Prem Jagyasi ..... CEO - Insta Media, Executive Director - MTA, Chartered Consultant & Trainer, Speaker, Investor - Dr. Prem & Associates
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An award winning global leader, successful strategic professional and prolific trainer, Dr. Prem has traveled to more than 30 countries to work with above 150 international organizations. He is a prolific professional with wide spectrum leadership, training and management experience across the industry and across the globe. Apart from consulting and training, he has promoted Insta Media, a global web business with 25 niche community websites and millions of loyal readers. In the recent past, he had a successful stint as honorary Chief Strategy Office of Medical Tourism Association.
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05 | Ramakanth ..... CEO ..... & Managing Director, RBC Worldwide Branding specialist, advertising professional, doctor, painter, Ramakanth wears many caps with equal aplomb. He has amassed a deep sense of what sells and what keeps customers engaged, through an exciting 25 year stint in the world of creative selling. He has helmed startups in the advertising field and played a key role in their success stories. He is credited with turning around the retail advertising scene in Hyderabad. He has been invited to address many a branding and advertising symposia. In his current capacity, he guides leading healthcare, infrastructure, hospitality and retail names gain over their competition through cutting-edge design and engaging brand strategy.
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06 | Shrinivas Ayyar ..... Director, RBC Health ..... Shrinivas has more than two and a half decades of experience in brand governance and marcom with expertise in strategy and creative consulting. Given his multi-industry brand building expertise, he has handled more than 300 big, medium and small brands across industries. He has played a key role in launching numerous corporate hospitals, boutique hospitals, diagnostic centers, a pharmacy, clinic chains and an integrated healthcare portal. Shrinivas has extensive experience in hospital marketing and branding, CRM, digital marketing, healthcare social media and analytics.
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PROGRAM
08:30 - 09:30 HRS.
REGISTRATION
09:30 - 10:30 HRS.
PLENARY SESSION
10:30 – 11:30 HRS.
SESSION 1: ………….
11:30 – 12:00 HRS.
TEA BREAK
12:00 – 13:00 HRS.
SESSION 2: ………….
13:00 - 14:00 HRS.
LUNCH
14:00 – 14:45 HRS.
SESSION 3: ………….
14:45 – 15:30 HRS.
SESSION 4: ………….
15:30 – 15:45 HRS.
TEA BREAK
15:45 – 16:30 HRS.
SESSION 5: ………….
16:30 – 17:15 HRS.
SESSION 6: ………….
17:15 – 18:00 HRS.
VALEDICTORY SESSION
19:00 HRS. ONWARDS
NETWORKING DINNER
SPONSORSHIP OPTIONS
PLATINUM SPONSOR - INR 100,000/-
BRONZE SPONSOR - INR 50,000/-
Ÿ 5 Minute Product / Service Presentation
Ÿ Branding on all available Promotional Material
Ÿ Branding on all available Promotional Material
Ÿ including Backdrop, Banners, Advertisements,
Ÿ includingBackdrop,Banners,Advertisements,
Web / Blog site,Pamphlets,Mailers etc.
Web / \Blog site, Pamphlets, Mailers etc. Ÿ Brochure inserted in all Delegate Kits
Ÿ Video / Ad played during breaks
Ÿ Database of Participants
Ÿ 3 x 3 mts.Octonorm Stall at the venue
Ÿ 2 Free Seats for the Event
Ÿ Brochure inserted in all Delegate Kits Ÿ Database of Participants Ÿ 5 Free Seats for the Event
ASSOCIATE SPONSOR Ÿ Branding on all available Promotional Material Ÿ including Backdrop, Banners, Advertisements,
GOLD SPONSOR - INR 75,000/-
Web / Blog site,
Ÿ Branding on all available Promotional Material
Ÿ eBrochure, eMailers, Certficates, Poster
Ÿ including Backdrop, Banners, Advertisements,
Ÿ 10 mts. presentation slot for company
Web / Blog site, Pamphlets, Mailers etc. Ÿ Video / Ad played during breaks Ÿ 3 x 3 mts.Octonorm Stall at the venue
representative Ÿ Discount on Conference Registration Fee for
company
Ÿ Brochure inserted in all Delegate Kits Ÿ Database of Participants
MEDIA SPONSOR
Ÿ 5 Free Seats for the Event
Ÿ Branding on all available Promotional Material Ÿ including Backdrop, Banners, Advertisements,
SILVER SPONSOR - INR 50,000/-
Web / Blog site,
Ÿ Branding on all available Promotional Material
Ÿ eBrochure, eMailers, Certficates, Poster
Ÿ includingBackdrop,Banners,Advertisements,
Ÿ 10 mts. presentation slot for company
Web / Blog site,Pamphlets,Mailers etc. Ÿ Display Table Space at the Venue Ÿ Brochure inserted in all Delegate Kits
representative Ÿ Discount on Conference Registration Fee for
company
Ÿ Database of Participants Ÿ 2 Free Seats for the Event
Why Sponsor Good brand visibility amongst industry peers and leaders Focused, captive and relevant target audience Opportunity to network with thought leaders and potential business prospects
REGISTRATION
Delegate Individual: Rs. 5000* per head Group of 3+ from one organization: Rs. 3500* per head Student Individual: Rs. 2500* per head Group of 5+ from one organization: Rs. 2000* per head * Taxes extra Registration Fee includes: Conference - Full Day Lunch & High Tea Knowledge Material - Presentations of the Speakers* Conference Kit Participation Certification * Subject to the acceptance of the Speaker
How to Register A. Demand Draft: Courier a DD drawn in favour of "RBC HEALTH" payable at Hyderabad along with duly filled Registration Form (attached) to any of the addresses mentioned below.
B. Online Money Transfer: Carry out an Online Money Transfer (RTGS / NEFT) to the following account: Account Name: Account Type:
RBC Worldwide # 401 Shiva Sai Sannidhi, Dwarakapuri Colony Punjagutta, Hyderabad - 500034 AP India T: 0+91 40 2335 0604 / 0647
Account Number: Bank: Branch: IFSC Code:
or Amen No. 233, 6th Main, Rajeev Gandhi Nagar Near Lourdes School Nandini Layout, Bengaluru - 560096 Karnataka India T: +91 90351 898 24 / 25
In case of RTGS / NEFT / Online Money Transfer, Registration Form can be scanned and sent by Email to amenbs@gmail.com / registration@rbchealth2013.com
..... Note: Registration Fee is non-refundable and non-transferable against any other event. However, change in Delegate / Student is possible. Students are requested to send /produce a photocopy of the college ID along with the Registration Form and Fee. Only students pursuing full time courses can avail the fee concession. Confirmation of Registration will be sent by Email. Physical Receipts and Certificates would be handed over on the day of the Event. Organizers would not be responsible for cancellation / postponement of the Event due to any kind of natural / man-made disaster or unfavorable situation / incident.
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For further details, you may contact: 090351 89824 / 093472 88648
RBC HEALTH
Do you have the bandwidth to collate the data that reveals where the growth potential of your organization lies? Can you zero in on the critical few service lines that yield higher margins? Can you tell if your messaging is just emotional, or rational too? Is your brand essence being conveyed to healthcare professionals and consumers without dilution or pollution?
RBC Health finds answers to all these questions through: Ÿ Holistic Branding & Operations Management Ÿ Human Resource Planning Ÿ Service Planning Ÿ Cultural Transformation & Employee Engagement Ÿ Patient Touchpoint Mapping Ÿ Charting Process Manuals Ÿ Sales & Marketing Planning Ÿ Medical Tourism & Luxury Marketing
Look us up at: www.rbchealth.co.in
HEALTHCARE BRANDING & PROFITABILITY Saturday, 16th November, 2013 | Aditya Sarovar, Hyderabad
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