01.FETISH SHOP

A shopping paradise integrating the production and sales of fetish products

Background

Storyboard

The True Story Of My Experience

Overspending has left me with no money this month, what should do?

Inspiration

The fetish group and fetish articles reflect the new middle class and luxury goods in the real world.

can sell my clothes on the second-hand website, which can reduce my financial burden want underwear that keeps your body smell

You can choose whatever you want, have lot of styles here

Can buy secondhand clothes from you, are there other styles

Fetishes do have legal right to buy second-hand clothing

Pervert, want to report you，fuck off

You're like worm, you can only hide in the dark and play with other people's underwear

I'm sorry to bother you, but you shouldn't scold me. you make me very wronged and sad

First Hand Research

QUESTION1

QUESTION2

Questionnaire

Fetishes also have the right to buy second-hand underwear by law

I'm willing to buy your second-hand clothes for times the price

Sorry, can't accept this kind of deal

It can also ease my financial burden if am willing to sell second-hand clothes

QUESTION3

QUESTION4

QUESTION5

Conclusion

Design Concept

Design Concept

This fetish shop insinuates and satirizes the real world. The articles of fetishism allude to the luxury goods in reality, and the fetishism group alludes to the new middle class buying luxury goods in reality. By hyping up the class attribute of fetishism and fetishism articles, let the originally abandoned fetishism become the imitation object, and fetishism articles also become the symbol of high social status.

How much do you know about the fetish group

Do you think the trade of fetish products is sexual harassment

Are you willing to sell your personal clothes to fetishists?

The reason why you don't want to provide personal clothes for fetishism

Would you be willing to try if fetishism trading can easily make huge profits？

The fetish group is not understood by the society. Most people discriminate against the fetish group and believe that the trade of fetish products is not in line with social morality and is in disorder. But if the profits are large enough, many people are willing to engage in the fetish goods business.

Most people don't know much about fetishism

Most people think this kind of transaction is sexual harassment

Most people are reluctant to sell their personal clothes to fetishists.

Discrimination and moral factors are the main reasons hindering the trade of fetish goods

Conclusion

Fetishism is a metaphor for the new middle class. Use exaggeration to ridicule the prosperity foam of the new middle class and luxury goods.

Most people are willing to try to trade fetishes for huge profits

If the social status of fetishism is improved, the production and consumption of fetishism products are standardized, and driven by rich profits, the fetishism trade will flourish.

Following the model of the new middle class and luxury goods may improve the status of fetishism and develop the fetishism product industry.

New Middle Class

Linking luxury goods with high social status, portraying the illusion that owning luxury goods will soon lead to high status

3