Getting started with InDesign
Typography Anatomy of a font
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abygL x Ascender
Cap height Median
X-height
Leading Kerning Tracking
Descender
Leading is the space between the lines. Increase for Quote, poem, verse or legibility Kerning is the pace between a pair of letters,invrease / decrease for branding, to fit space tracking is the horizontal spacing of a whole line or range of letters. Increase/Decrease to fit space Spellceck!
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AV
Baseline
Getting started with InDesign
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Fonts
Change Weights & Caps
Bodini
serif
sans serif
Baskerville
Designed by John Baskerville. 1706-1775. derives from a style of handwriting
Garamond
(Adobe Garamond Pro) Cut by Claude Garamond, Paris 1535. designed in Roman and italic faces
Helvetica
Caslon
(Big Caslon) Cut by William Caslon, Oxford, 1720. based on a then 200 year old typeface
Futur
Clarendon Times
(Bodini 72) Cut by Gianbattista Bodini, Parma 1790. Thin hair lines and heavy main strokes
Franklin gothic
Avenir
(Superclarendon) Powerful punchy advertising face 1845. Strong horizontal connecting lines
M.Miedinger, Basel 1957. Based on Berthold typeface. Has Cur Ends of letters
Paul Renner, 1927. Based on geometric shapes especially the circle
Adrian Frutiger 1987. Note the circular dot above the i
Avant Garde
Designed for the Times newspaper, London 1923. extreamlet good legibility even on poor paper
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(Franklin Gothic URW) Morris Fuller-Benton, 1902. called grotesque as sans serifs were considered ugly!
(ITC Avant Farde Gothic Pro)Herb Lubalin, Tom Carnase, 1977. Based on Avanr garde Magazine
Getting started with InDesign
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More Fonts
Activate and search for fonts: https://fonts.adobe.com/ Fonts to try: https://www.typewolf.com/adobe-fonts Auto-activate Adobe Fonts inDesign> Preferences > File Handling. auto activate fonts
Neue Haas Grotesk
Highlight text, then sample font and size using the eyedropper/pippette
The quick brown fox jumps over the lazy dog
Termina Din Neue Kabel Alverata
lapture 3
Accumen Variable