Reading Borough Council Sponsorship Pack 2025

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Eventsin Reading2025

Throughout2025,wewillhosta seriesofvibrantcommunity eventscelebratingthediversity, creativity,andunitythatdefine ourtown

From lively festivals and cultural showcases to family-friendly activities. Sponsorship offers you the chance to align your brand with these meaningful initiatives, gaining visibility and goodwill while actively contributing to the enrichment of our community. Join us in making 2025ayeartorememberforReading!

I am delighted to introduce our Sponsorship and Media Pack for Reading’s vibrant 2025 Community Events Programme. At Reading Borough Council, we take great pride in fostering a sense of togetherness through an exciting calendar of events that bringourcommunitycloserandcelebratetheuniquecharacterofourtown.

Our programme includes cherished annual highlights such as the Reading Children’s Festival, which has delighted generations of families, and the Reading Water Fest, a cornerstone of our cultural calendar that celebrates our waterways and heritage. Thesebelovedevents,alongsideotherinitiatives,providememorableexperiencesfor thousandsofresidentsandvisitorsalike.

This year, we are thrilled to offer a range of sponsorship opportunities, allowing corporate partners to connect with our diverse and engaged audiences Your support not only helps to enhance these events but also demonstrates your commitment to enriching community life in Reading. By partnering with us, your organisation will enjoy excellent visibility, brand alignment with popular and family-friendly events, and thechancetocontributemeaningfullytoourcommunity.

We invite you to explore the sponsorship options outlined in this pack and discover how your business can benefit from being part of these remarkable celebrations. Thank you for considering this opportunity to join us in making 2025 an unforgettable yearforReading.

EVENT SPONSORSHIP

SocialMediaEngagement in2024:

Facebook:Reach:19.8k

Contentinteractions:892

Newfollowers:224

X:Totalimpressions:6958

Engagementrate:2.43%

ReadingChildren’sFestival Saturday10May-Sunday1June

Threeweeksofactivitiesatvenues acrossReading

EveryMay,ReadingBoroughCouncilorganisestheannual ReadingChildren’sFestival,athree-weekfestivalofevents, activitiesandworkshops/tastersessions.Manyofthesearefree ofchargeandopentoeveryoneacrosstheBoroughandbeyond.

HeadlineSponsorshipofReadingChildren’sFestival: Companyname/logooneventbrandingandmarketingmaterial. InclusioninallpressreleasesrelatedtoReadingChildren’sFestival -distributedtolocalmediapreandpostevent

Dedicated advertising page on the inside cover of the Children’s Festival32pagebrochure(distribution5,000hardcopiesandan e-versionfeaturedontheRBCsocialmediafeedsandwebsite) Opportunity for 3 stands to be situated in locations at the launch event.

Website hyperlink to your company from the first page of the brochure

Social media promoted posts highlighting your sponsorship of the event

A sponsored blog post, video, or feature on the festival’s website and/orsocialmediaaboutthesponsor’sinvolvement.

Acknowledgmentinpost-eventcoverage,includinghighlightreelsor recapnewsletterssenttoattendees

EVENT SPONSORSHIP

ForburyFiesta

ForburyFiestaisalauncheventforReading Children’sFestival.

EveryMayweholdtheannualReadingChildren’s Festivalwithawholehostofeventsandactivities takingplaceacrosstheBorough.Thefunstarts withahugelauncheventintheForburyGardens.

Wehaveover8,000visitorstotheeventovertheday andwehopetoincreasethisagainthisyear!

ForburyFiestaZonesSponsor:

Companyname/logooneventbrandingandmarketingmaterial

Opportunityforastandtobesituatedinsponsoredzone Inclusioninpressreleases-distributedtolocalpresspreandpost event

Dedicatedadvertisinghalfpageintheeventprogramme Websitehyperlinktoyourcompanyfromtheeventinformationpage

HeadlineSponsorshipofForburyFiesta:

Companyname/logooneventbrandingandmarketingmaterial. InclusioninallpressreleasesrelatedtothelauncheventofReading Children’sFestival-distributedtolocalmediapreandpostevent DedicatedadvertisingpageonthebackoftheChildren’sFestival32 pagebrochure(distribution5,000hardcopiesandane-version featuredontheRBCsocialmediafeedsandwebsite) Opportunityfor3standstobesituatedinlocationsattheevent Opportunitytopresentanintroductiontoyourcompanyduringthe welcomeannouncementtoyoursponsoredzoneonthemainstage Companybrandingonthemainstage. Referencetoyoursponsorshipthroughoutthedayduringeventson themainstage.

Websitehyperlinktoyourcompanyfromtheeventinformationpage.

EVENT SPONSORSHIP

ReadingWaterFest

EveryJuneweholdthemuchlovedReadingWater Fest,theannualcelebrationofourwaterways.

TheeventtakesplaceintheForburyGardens,Abbey RuinsandalongtheKennetbetweenChestnutWalkand theRiversideMuseum.Weusuallyexpectover10,000 visitorstotheeventanditisadefinitehighlightinthe Readingeventscalendar

WaterFestZonesSponsor:

Companyname/logooneventbrandingandmarketingmaterial

Opportunityforastandtobesituatedinsponsoredzone Inclusioninpressreleases-distributedtolocalpresspreandpost event.

Dedicatedadvertisinghalfpageintheeventprogramme. Websitehyperlinktoyourcompanyfromtheeventinformationpage.

HeadlineSponsorshipofWaterFest:

Companyname/logooneventbrandingandmarketingmaterial. InclusioninallpressreleasesrelatedtoReadingWaterFestdistributedtolocalmediapreandpostevent.

DedicatedadvertisingpageonthebackoftheWaterFest32page brochure(distribution5,000hardcopiesandane-versionfeaturedon theRBCsocialmediafeedsandwebsite)

Opportunityfor3standstobesituatedinlocationsattheevent Opportunitytopresentanintroductiontoyourcompanyduringthe welcomeannouncementtoyoursponsoredzoneonthemainstage Companybrandingonthemainstage Referencetoyoursponsorshipthroughoutthedayduringeventson themainstage.

Websitehyperlinktoyourcompanyfromtheeventinformationpage.

EVENT SPONSORSHIP

ReadingSportsAwards

First launched in 1998, the Reading Sports Personality Awards shine a light on the achievements of sports clubs, schools, colleges, andexceptionalindividuals.

Afterafallowyearin2023,theawardsareproudtobe partneringwithSportinMind,theUK'sleadingmental healthsportscharity,toshowcaseReading’swealthof sportingtalent

HeadlineSponsorshipofSportsAwards: Companyname/logooneventbrandingandmarketing material.

InclusioninallpressreleasesrelatedtoReadingSports Awards-distributedtolocalmediapreandpostevent Opportunitytopresentanintroductiontoyourcompany duringthewelcomeannouncementonthestageonthe night

Companybrandingonthemainstage Referencetoyoursponsorshipthroughouttheeventonthe mainstage.

Websitehyperlinktoyourcompanyfromtheevent informationpage.

EVENT PUBLICATION

EveryOctober,ReadingBoroughCouncil celebratesBlackHistoryMonthwitha numberofevents,talksandproductions.

TheA5bookletsupportsthiseventwithover 4,000copiesavailabletopickupforfree throughouttheBorough.

Thereisalsoanelectronicversionofthe publicationfeaturedonourwebsiteandsocial mediafeeds.

Email:Events@reading.gov.uk

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