TREAT YOUR CLIENTS LIKE VIPs

TREAT YOUR CUSTOMERS LIKE VIPs

Every customer you have is valuable and deserves to be treated like a VIP. There are so many choices for consumers out there for where they can spend their money, so anyone who makes the decision to spend it with you should feel appreciated.

Word of mouth is still one of the most powerful weapons in the world of business and when you treat your customers like VIPs they are likely to spread positive messages across their network about your company. Making your customers feel valued is also so crucial to their ongoing loyalty and to your success and growth.

So, how do you ensure that ALL your customers feel like they are being given the VIP treatment?

Show immediate action and solutions.

Sometimes things don’t go according to plan and mistakes are made, so apologies are important. However, if they are not followed up by immediate and effective action, then they are just hollow words. Be accountable for errors and apologise, then make sure that immediate action has been taken to resolve the problem and ensure a solution.

Train your staff to be friendly and engaging to all of your customers.

From the person who answers your company phone to managers, floor staff and cleaners, make sure everyone who works for you is aware that you expect them to have a positive and engaging attitude with everyone. No matter who in your company your customer interacts with, the experience will be a positive one. Every single customer should be treated like they are the most important customer in your business.

Anticipate their needs.

A great company should be able to anticipate the needs of its customers. When you are one step ahead of your customers and know what they need or want before they do, you are showing them that you know them and are dedicated to servicing their needs before they even have to ask for it.

Ask for feedback.

It is so important to get feedback from your customers but also to act upon it. You can transform an unhappy customer into a happy customer by genuinely listening to their feedback and addressing their concerns. Showing your customers that they have been heard and that their opinion is valued builds trust.

Pay attention to details.

Pay attention to the details. From having a clean and welcoming workspace, to friendly staff, complimentary refreshments and sending out personalised correspondence, the secret is really in the small details. Never underestimate

the power of good customer service.

Show gratitude.

Actually thank your customers for doing business with you and always be genuine when you do. Your customers can spot a fake pretty quickly and if you want to win a customer and their loyalty then you need to be authentic. Send out gift cards or discounts to reward loyalty, send Christmas or birthday cards, or even go as far as holding customer “Remember a valued customer is a happy one, and a happy customer not only comes back, but also tells others how amazing their experience has been.”

appreciation days or VIP drink nights. Your customers are the reason that you are in business so it is essential that they feel appreciated.

Give respect.

Treat every single customer, regardless of socioeconomic background or perceived status, with respect and remember, it costs nothing to be polite and courteous!

Give them something for nothing.

Every customer loves receiving something for free? From something as simple as a discount coupon or a free sample, people appreciate receiving something for nothing. An extra business promotion idea is to give away branded merchandise like drink bottles, umbrellas or even caps. This is a win win for everyone as your customer gets a gift while you promote your business.

Remember a valued customer is a happy one, and a happy customer not only comes back, but also tells others how amazing their experience has been. That is the gold when it comes to good business.