Why Does A Business Need A Professional Email Address?

Why Does A Business Need A Professional Email Address? By Bjorn Spee

Using a professional email address for your business with your brand name in it helps you create a professional image and boosts your business’s credibility.

Clients judge potential vendors based on whether they use their own domain name, or if they use an email provider like Gmail/Yahoo/Hotmail/etc. While these are perfectly fine to use for personal emails, any business you see using these addresses can come off as very unprofessional.

Consumers expect an email and a website domain name to match. When they do not match, it raises unnecessary questions. Is it a professional business? Can the business be trusted?

If you take yourself seriously as a small business owner, you need to set up a customised email address and website. As we all know, first impressions count.

We rely mainly on emails to communicate with clients (ie. Email quotes, invoices, and other correspondence). There is also an added risk using free email accounts – you are tying your brand to a thirdparty that you have no control over. Most spam messages are sent from these free email providers like Hotmail, Gmail, Yahoo, etc. People are cautious of free email addresses, fearing that the business is a scam. In fact, emails from these free providers have a greater chance of ending up in junk or spam folders.

Email is such a common and important form of communication; you need to make sure that you present yourself in a professional way. Don’t make a negative first impression of you and your business with something so easy to fix – Let us at LPA help you set up your professional email address and website. If you take yourself seriously as a small business owner, you need to set up a custom email address.