Trend Prive Magazine - June 2014 - VOL.3 by realcatalinamagee

TREND PRIVÉ June 2014 · Vol. 3 www.trendprivemagazine.com

Interview with

Edward Aninaru Photographing for meaning + IDEADS AND TECHNIQUES

The History Of The Selfie Photography TIPS How to get paid as a photographer

Magazine

Different

Studio Light Set-Ups

Expert

advice Best of the Year

20 +

Must Read

iNTERVIEW pages HOT FEATURE : The Abandoned Fashion Series by

Luke Woodford

The

TEAM Editor-In-Chief CATALINA MAGEE

Copy Editor GERARD W. MAGEE JR. Submissions Assistant EMANUELLE PRIVENDO Writer & Editor MYRA POSTOLACHE/ The Secret Code Social Media Personnel LYNDA CLINTON Social Media Personnel MICHAEL SANTONI Media Adviser & Writer BRITTANY CLENDENNING Video Maker JONAS B PRODUCTION Writer TOSHA COLE CLEMENS Writer JOSHUA SEIBERT/ J.T Seibert Writer ADRIELYN CHRISTI Photographer VINCENT GOTTI Website Designer FLORIAN SCHMITT & CATALINA MAGEE

The

CONTRIBUTORS PHOTOGRAPHERS 1. FRONT COVER LUKE WOODFORD (Plus interview by Catalina Magee) 2. BACK COVER EDWARD ANINARU (Plus interview by Myra Postolache) 3.DOUGLAS BASSETT and DOUGLAS BASSETT BACKSTAGE STUDIO 4 . Ivonne Veith (editorial) 5. MARTIN STRAUSS (Interview by Catalina Magee) 6. Simone Ledda of Simon Art (editorial) 7. PINO GOMES (Interview by Myra Postolache) 8. DARIO LANZETTA (Interview by Myra Postolache) 9. ASH GUPTA (editorial) 10. RUDY SHOUSHANY (Interview by Catalina Magee)

ARTICLES 1. Photographer`s Checklist by Catalina Magee 2. List of things to consider when photographing for meaning by Catalina Magee 3. Production Shoots by Catalina Magee 4. Feeric Fashion Days by Myra Postolache 5. Interview with MITICHI by Myra Postolache and translated by Adriana Oancea 6. Studio Light Set-Ups by Florian Schmitt 7. Cool Facts by Catalina Magee 8. The History of the SELFIE by Brittany Clendenning 9. Fig Tree Jewelry by Tosha Cole Clemens 10. MAGIC MARKET Week by Tosha Cole Clemens 11. AZADEH Couture Launch Party & Fashion Show by Tosha Cole Clemens

MORE ARTICLES 12. How to get paid as a photographer by Catalina Magee 13. Interview with creative director WARRENT SATT by Myra Postolache 14. Photography Slangs by Catalina Magee 15. What Kind of Photographer Are You? QUIZ by Emanuelle Privendo 16. A Photographer`s Story from starting out to super-sized prints on bromide paper by William Grant Davis t/a Ibtasama Masruuq 17. Hot Nikon Info by Catalina Magee

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Photographer`s

Checklist 1

Lenses

Camera Body PLUS: • • • •

Camera Bag Camera Manual Batteries (Charged) Battery Charger

• Lenses (Wide) (Zoom) (Telehoto) (Macro)/ bring them ALL! Our favorite lenses listed are the Canon 35 1/1.4, the 50 f/1.4, the 85 f/1.8 and the 70-200 f/2.8

Tripod

PLUS: • Ball Head for Tripod • Quick release plates for Ball Head

Of course, you should use your preferred choices (brand, model, etc.). These images are only a few examples.

MORE items:

Flash/ Speedlight PLUS: • Flash Bracket & Off camera Flash Cord • Headlamp / Flashlight • AA Batteries for Flash & Charger

Lens Caps

PLUS: • Lens Cleaning Cloth

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• Black Rapid Strap • Memory Cards (Extras) (Formatted) • Laptop & Plug • Memory Card Reader • External Hard Drive • Ipad & Connector • Laser • Sandbag • Monopod • Stofen Diffuser •Remote Shutter Release •Rocket Blower for sensor •Filters (ND (Circular Polarizer) (Other) •Ideas, Energy, Creativity and especially a moodboard.

LIST of things to consider when

Photographing for meaning

The first thing that comes in my mind is a question: What are your goals as you photograph? Good composition and technical quality shouldn`t be the only goals to keep in mind. In order to make a competent, well-designed photograph of your subject, you need to consider the way the image looks, including its composition , and the story of the picture, including its subject. There should be a balance between form and content. You can create meaning to your photograph by controlling how you use form and content together. You may arrange the way you represent your subject, but you need to keep in mind that a photograph`s shape can affect its meaning. When you photograph an object, think not only about what the object looks like, but also of what else it looks like. You can give life to your subject and your picture can be a reminder of your subject`s existence. For example, if you photograph a wide panoramic shape of a landscape and you might like to suggest an endless horizon, you have to consider that a scenery so vast can`t be limited in an ordinary rectangle. You need to keep in mind the colors, either the color of the subject or the color of the enlarging paper. If your paper has a warm tone to it, you will create emotional warmth to the photograph printed on it. A good portrait needs to show more than what someone looks like. In order to photograph for a meaning, you need to know the meaning of your image. What would you like to express in this image, let`s say, perhaps in a portrait? A meaningful portrait captures an expression, reveals a mood, tells something about the person or sends out a message. When shooting a portrait, your main focus should be the subject, which is your person. The accessories, props, clothing or a view into the subject`s environment are not essential, but they can help enriching the image with more details about the subject. For example, if you`re photographing a cook while he is in the kitchen, you will get a more intimate feeling by showing what your subject does and what kind of a person he or she is. If you`re photographing a model in front of a simple white background, have her or him look into the camera lens. Looking into the camera will help create eye contact with the viewer, rather than when the person is looking away. Take in consideration the environment of your subject. For example, if your subject is an off-duty soldier, wearing military gear, you might want to use soft light from the sides to accentuate the strength and attentiveness of your subject. Creating highlights and a more dramatic light will keep the environment out of focus, so that you`ll be left with the figure and pose to let the viewer imagine your subject`s situation and story. It is very important that you have a good interaction with your subject and that they feel comfortable in front of your camera when photographing for a meaning. If you take a while before you and your subject are comfortable and feel relaxed, you might want to consider the conversational head-andshoulders graduation-type portraits. You`ll want to use at least two-three dozen exposures to photograph the same person in as many different ways as you can. This will give you more options at the end. Try different backgrounds or sites. Try different angles. After the subject feels more relaxed, try communicating with her/ him. Have her or him express different emotions and different impersonations, like anger, happiness, silly good humor, arrogant, sadness. Play a game where she or he would express an emotion with each click. Once you take a break, have your subject check out the image from the camera and discuss them a little. This will help them understand your vision more. If you want your portrait to look a certain way, you need to control more the situation. A formal portrait requires a good understanding of lighting. If your portrait is semi-formal, you need a spontaneous subject. Ask your subject to wear your choice of clothes and make them hold a given posture. If your subject is an actor, it is ok to use exaggerated poses. Theatricality is appropriate for an actor. If your subject is a political leader or business executive, you may want something that suggests the traditions of a studio portrait, with a simple background and the focus only on the subject. If your subject is a celebrity and you`re photographing them for a celebrity magazine, you can photograph in a more flamboyant way that seems just as deliberate. When you photograph for a meaning, you need to think about different ways to view a scene and what you want your viewers to remember after looking at your photograph. 7 Trend Privé Magazine

ProductionShoots The key is organization.

WHAT IS A BIG PRODUCTION SHOOT ALL ABOUT?

When working on a big production shoot, you need to have great organizational skills and a very good team. Everything has to be well-planned ahead of time and clear for everybody involved. On big projects like these, there are many moving shares and people to keep informed and organized. You have to appease everyone, especially the client and the agency. You have to keep your calm at all times and remain professional. You have to trust your team and stay focused. You will have second photographers, photo-assistants, personal assistant, set builders, models, agents, producers or creative director, producer coordinator, make-up artists, assistant to make-up artists, hair stylists, stylists, designers, photo retouchers and casting director. In some cases, you might also have your producer in charge of the catering as Hot Read

well.

THE PROCESS BEHIND A PRODUCTION SHOOT For some members of the production shoot, the hardest part is casting the right models. For other, it`s a very fun process, but at the end of the day it is an exhausting event. After the whole team is complete and the models have been chosen, the project starts with hundreds of e-mails, texts, phone-calls and exchange of opinions and possibly new changes in the mood-boards. There will be several versions of mood-boards before scheduling a shooting date. Also, always be ready and prepared for the unexpected. Creating a shooting schedule for the whole team needs to be done ahead of time and there has to be a reminder on each date and deadline. In order to get all the shots done on schedule, everything has to be put into consideration (delays, traffic, building the set, prop shooting, testing the light, and checking all the items to make sure everything is on set and ready for the shoot). There needs to be a photo-retouching schedule as well. On the day of the shoot, you need to pre-light the set, get all the props in place, check all the set lights to make sure they work, and you have to consider that the set fit the client`s concept and layout. Also, not to forget is adding dimmers to make sure the lights won`t over-power the natural light in some cases. Important Read

THE STEPS During a production shoot, you`ll see a latter and everyone has an important role in it. The ad agency chooses their favorite agency photographers and calls them directly. They will discuss the concept, dates, availably and budget together. The photographer and his rep will choose the producer. During the estimating process, the photographer will have a crew in mind already. Typically they are on hold from the beginning, especially the stylists. The casting and location line items are the first to get approved, and then the rest of the job gets approved. Once the agency grants the whole project and approves everything, the producer will book the rest of the team. Everybody needs to meet the agency budget and the final budget and mood-board need to be approved ultimately by the client. Everybody has to be clear with everything and especially with their roles in the project. The producer, the photographer and the agency will meet and discuss or review the layouts, casting specs, and location needs. The stylists, producer, photographer and the agency will have creative calls to solidify the wardrobe direction and the props needed. The producer schedules meetings and castings in order to build the whole crew. Usually team members that know each-other and have worked together will stay the same. The producer will include good maps and planned parking in his completed production book. The day before the shoot, the model gets Polaroids for wardrobe approval. On the day of the shoot, the producer, the photographer and his assistants come 1 hour early. The model, the stylists and the make-up and hair crew come 30 minutes early. The agency arrives on time and works with the producer on lighting and angles, modifies props and approves everything. Once the shoot is finished and the crew cleans and loads everything into vans, the agency will choose the final images and sends them to the client. 8 Trend Privé Magazine

KnowYourROLES THE PRODUCER: • manages people, • schedules everything, • communicates, • delegates, • answers questions, • provides confidence, • is flexible, • stays on budget, • solves problems, • makes it fun, • takes responsibility, • writes checks, • takes care of photographers, • organizes everything, • insures everything, • handles travel, • catering, • transportation, • provides deliverables and links to casting, scouting, and visuals that need approvals, •creates production books, • works closely with art buyer-producer/agency, • gets overages approved as needed, • accepts praise on behalf of crew. THE PHOTOGRAPHER: • Finds the producer ( if the budget allows one). • Goes over the layout, all the details, and shot lists. • Discusses the casting with the producer. • If a location is needed, he starts scouting. • On the day of the shoot, he and his assistants set up the lights. • Shoots a digital-Polaroid of the items brought on set prior to the shooting. • Discusses the details with the prop and wardrobe stylists and the hair and make-up artists. • Once everything is set up with the lighting and composition, he starts shooting. • After the shoot is finished, he chooses the best selects for the job; • He makes a website or sends a disk or a hard drive to the agency or directly to the client with the jpegs. • Depending on the size and difficulty of the retouching, the client will either retouch in-house or the photographer will use one of his retouchers. • While the photographer is shooting the main subject, the second photographer will shoot other important elements from the set (more specifically, items, props and backgrounds).

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FeericFashion Days By Myra Postolache, TPM Editor and Writer

FEERIC FASHION DAYS THE BEST FASHION WEEK IN THE EASTERN EUROPE

The Great FFD

Feeric Fashion Days, the most important fashion festival in the Balkans, was also the most exciting fashion week ever. Designers, photographers, bloggers and journalists from all over the world gathered for six days in Sibiu, for unique fashion shows, which took place in spectacular places, in the already known style, which distinguished this event on the international fashion stage. Feeric Fashion Days took place between the 17th and the -22nd of June 2014 and Trend Prive Magazine was personally there to choose ‘’The Best Designer FFD7’’ for an editorial and interview in Rome with a professional team. Valeria Mangani, the Vice President of Alta Roma Festival came with us as well and together we handpicked

Designer Bianca Popp Photo by Sebastian Marcovici

Iris Serban Designer for the contest. ‘’My inspiration for F/W2015 was Ludovic Brocade Design and the collection is only for powerful women.’’ Iris Serban Designer is one of the most successful designers in Romania, but we had the amazing opportunity to see designers from all over the world.

Designer: Iris Serban Images by Sergiu Bacioiu

Images by Sergiu Bacioiu

The connection between fashion, art and nature made everything feel magical, because the locations were amazing in nature or near monuments with historical reliefs. Day 1 of Feeric Fashion Days 2014 started with EHO by Evgheni Hudorojkov in a wonderful Gravel Pit location near Sibiu. The designer came directly from New York and

Designer Natalia Vasiliev Photo by Sebastian Marcovici

we had the chance to see him on Black Fashion Week Paris and Las Vegas Fashion Week. The next show was Lany’s from Cluj-Napoca with a collection for sophisticated women with a particular style. Beige and black were the base colors of the collection and the amazing location was Scales Passage in Sibiu. Bianca Popp’s Show was outdoors, in a Big Square of Sibiu. She had an all-black collection with models walking through an amazingly artistic fountain. She said that “Black is a color that works for every occasion. It’s no longer the color of mourning, it can also be associated with happiness, and that was my starting point. When I’m very happy, for example, I find it easier to dress in black than when I’m sad, I’m more inclined to compensate for my mood with color” ,the designer explained.

Designers Charles and Ron Photo by Sebastian Marcovici

The Big Square of Sibiu presented an amazing photo exhibition of photographer Edward Aninaru, whose work is also featured in this volume. Other photographers introduced by the Feeric Fashion Days exhibition were Ovidiu Oltean, who works with Elle Magazine, Marie Claire Magazine Indonesia and Harper’s Bazaar Magazine Romania; Katya Tsyganova , a Russian photographer who works for Vogue Magazine and Michelle du Xuan, a photographer from Paris who works with Elle Magazine France and Officiel Magazine. The last show of the day was performed in a very exquisite way by the designer Natalia Vasiliev. This amazing designer showcased her new F/W2015 collection named ‘’Villa della Signorina’’ with green lace, golden textures and orchid colors on the beauty of the lake. These elements introduced us in a world of dreams. The models arrived with boats to the catwalk in the middle of the

Designer Maria Simion Photo by Sebastian Marcovici

night and for this reason, I mentioned that Feeric is more than a fashion show. Feeric is about art & nature too. The second day of Feeric started with a beautiful collection by Gabriela Atanasov, a vintage lover and an amazing woman. She used powerful colors with elements like stripes and vintage and the models on the catwalk looked like dolls from another era. Gabriela Atanasov loves Paris and I’m sure that one day she will be on the most Designer Evgheni Hudorojkov Photo by Sebastian Marcovici 14 Trend Privé Magazine

FFD

important shows in the world. Balcescu Boulevard from Sibiu was the location for her collection named ‘’Ticks and dragonflies’’ and it was a successful show. Charles Borg and Ron van Maarschalkerweerd, Maltese couturiers, received three awards at the Malta National Fashion Awards and for Feeric Fashion Days was a pleasure to have them again on the catwalk. This time Feeric chose unusual surroundings for Charles and Ron, with models emerging from wagons in the city’s train station. The ready-to-wear collection, based on architectural elements from Valletta, Malta, is something special because the quality of the textiles is extremely great. And here I would like to thank Charles and Ron for the amazing grey clutch they gifted me that I can take with me for a cocktail or an elegant event. In the evening we had Simona Semen with her F/W 2015 “Clarobscuro” collection, inspired from the US TV-show The Game of Thrones. Her collection was presented in the Lutheran Cathedral of Saint Mary inside the Huet Square from Sibiu. The combination of the sound, the color scheme being from light to dark, the elegance of the models and the cathedral made Images by Sebastian Marcovici

everything sublime. The designer, Simona Semen has that little sweet-dark thing about her and her collection and

From Gabriela Atanasov`s collection

I like her very much. The final day was very artistic, with a photo exhibition by Sebastian Marcovici Photographer and Liana Boer’s Collection to Hala Balanta Location.

Images by Sergiu Bacioiu

Feeric Fashion Days

on the black fabric which made the show

I fell in love with this, as it felt like a taste of

impressive. Cristian Samfira likes to play

street-style and was much different from the

On the third day of Feeric Fashion Days,

with many details and this makes him very

other designers.

we started with Ana Maria Sut, an emer-

fashion-forward.

Ana Maria Cornea and her collection ‘’La

gent ready-to-wear designer with a nice

Each day, new shows

femme d’antant’’ talked about the women

of couture. The show was presented at the

The evening featured Rozalia Bot and her

the elegance of a woman are essential to her.

Heroes Monument of Sibiu. I like her be-

collection in the Council Tower of Sibiu. Her

This is exactly what she showed us through

cause she has a lot of energy and she truly

collection was inspired by elegance and

her presentation in Brukenthal Palace, Sibiu.

believes in her work. I hope to see her on

qualities of a woman and was expressed

The beautiful models wore lovely gowns with

the next edition.

through a lot of colored, classic embroidery,

elegant embroideries made in Dubai and agile

The designer and owner of the brand

which were hand-made by her mother

colors like red, purple, green and blue. Her

Wonderlolita, Maria Simion surprises us

directly on the elegant dresses. I loved

collection was a proof that Ana Maria Cornea

with pastel colors in Cibin Market, a very

the colors used, which were from white to

has a great sense of elegance and the eye for

fun walk through the market`s tables of

black and from yellow to blue. Such creative

feminine fashion.

fruits and vegetables. Maria told us that

ladies!

The evening started with the FFD Gala at Hala

her collection is “for all the women in the

The night showcased an amazing after-par-

Balanta where I met the wonderful hostess of

world”, because our lives don`t consist of

ty, like every night on FFD, but also an

the show Tania Budi and her friend, Monica

only high-class events, but of normal days

exciting collection from the designer Florin

Vlad, famous and wonderful Romanian PR.

as well. Maria is a very innovative designer

Surugiu with 3D elements and lights di-

The Gala started with Mihaela Cirlugea and

with lace and pastel cottons, with colors like

rectly hitting the dresses from the catwalk.

her collection, which was based on fantasy

pink, white, green and lime, bringing the

What more can you ask for in a late fashion

and hand-made paints directly on the fabric.

picture of a lovely wonder life.

show?

She accentuated each look with a little ‘’dark’’

Another beautiful location from FFD was

the International Airport of Sibiu with the

Filip Roth in the beautiful, yet strange

show very interesting.

ready-to-wear collection by Cristian Samfi-

location in Boromir Candies Manufactory

Diana Voevutki is a famous bridal designer

ra. The models on the luggage rolling band

in Sibiu. I loved this designer`s collection!

and her collection for the Gala was full of joy

were the hottest element of the show and

Black microfiber was the hottest element

and elegant dresses with hand-made embroi-

his collection had 3D elements hand-made

for “E-SSENCE” collection by Filip Roth.

deries on fabrics.

collection inspired from traditional symbols

The fourth day started out with

from other times, and that the values and

elements and accessories, which made the

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also be elegant on a woman. “I wanted to do a collection based on daytime wear to evening wear and it’s founded on my own Gala Image by Sebastian Marcovici

style, therefore with a twist of Scandinavian style,” said the Swedish designer.

THE GALA FFD

Designer Cristian Samfira Photographed by Sebastian Marcovici

Designer Simona Semen Image by Sebastian Marcovici

Filomena Chifor and Madalina Lazu showed us their last ready-to-wear collections with fringes on the dresses and unique fabric details. After this show, I had the opportunity to meet Adriana Delia Barar. I know that she is a rock style lover and a famous Romanian blogger as well. She is a very cool designer, with a diverse style and a fun attitude. Well, I liked her collection because it was a cool-kind-of-different and it took us in a new state of mind and world. It actually took us in her world! Her collection seemed to be inspired by rock music and it displayed leather jackets, black belts and leather fringes, with a taste of elegance like classy or

Designer Liana Salagean Image by Sebastian Marcovici

red dresses. I loved her collection! The Gala finished with an amazing collection by Alina Maria Margulescu and her ‘’Borangic’’ collection, being expressed through Romanian natural silk and elegant looks. The must-have ‘’Borangic’’ collection is the first dress with pink orchid and hand-made 3D details. The combination between natural, beauty, elegance and just the right amount of details closed the day with leaving us breathless and anxiously waiting for the next day`s shows. The fifth day was the best, because we had Valeria Mangani with us and she was very

Designer Lany’s Image by Sebastian Marcovici

impressed with the creativity and originality of the festival. Valeria, the Vice President of Alta Roma said: ‘’I went to fashion shows all over the world, but I never saw so much creativity like this. It’s amazing.’’ We started the day with Anca Stanila and her ‘’Blue Ocean’’ collection in a wonderful location at Brukenthal Palace in Avrig. There were chairs in the forest and green steps for the catwalk, blue palettes and white silk, while we were surrounded by flowers. The show was a dream! We had a glass of white wine with Charles and Ron, the Maltese designers, in this amazing place where we talked about Feeric and his impressive experience. The day continued with Iris Serban and her F/W2015 collection inspired from

Designer Gabriela Atanasov Image by Sebastian Marcovici

Ludovic Brocarde. Iris`s presentation was done on the Cibin Bridge, a historical place of Sibiu. Valera Mangani loved this collection and its French 70`s style and elements. She told us that she wants Iris Serban to come to Rome for a week in September where we’ll make the editorial for Trend Prive Magazine. Iris Serban will be also be at the Paris Fashion Week in July for the Alta Roma Contest. Before the official FFD Gala, Yvette Hass showed her collection at the History Museum of Sibiu and we discovered that the combination of ‘’metal and leather’’ together can 16 Trend Privé Magazine

Designer Ana Maria Sut Image by Sebastian Marcovici

THE GALA FFD was the most beautiful place during the Feeric Fashion Days in Sibiu. The Little Square had an amazing catwalk where we saw Paula Paduroiu and her elegant collection, the amazing Cristina Dan and her collection ‘’Floribunda’’, also featured in Vogue Magazine Italy, which was full of flowers in pastel colors and silk fabrics. ‘’Giuka’’ Collection by Georgiana Nicolaescu was filled with energetic colors, like golden accessories and bright luxury clutches and bags. Also Guban and Bojana Jevtic presented their amazing collection inspired by paints with blue, yellow and green elegant fabrics. “La mode toujours” from Bucharest presented their ultra-feminine collection with precious details and warm colors on the catwalk for The Gala FFD as well. The last show was the men collection F/W2015 by the amazing and also famous stylist Adina Buzatu. She showed us the last men trends with Pitti Uomo Firenze and famous brands like Borsalino, Ortigni, Babette Wasserman, Sword and many others. The event was organized by the Mitichi Foundation, financed by the Local Council of Sibiu through the Mayor of Sibiu, and supported by the Sibiu County Council. Feeric Fashion Days could not have the same importance without the amazingly professional backstage team that worked night and day for the best show results. The team of hair stylists was amazing! I met the amazing Geta Marin, a professional hair stylist, who is the president of Geta Marin Academy from Bucarest and worked for Emporio Armani Campaign in 2013 and won 3rd place for “The best hair stylist” in Paris. From the make-up team, I met Cristian Buca, famous make-up artists that works for many editorials and celebrities and was the official make-up artist of X-Factor Romania in 2011, Gala Wella Romania, Miss Universe Romania and many editorials for Tabu Magazine and many others. The backstage coordinator for models was Landiana Cerciu, a professional model that works with Guess, Balmain and Versace Jeans and was also on front covers of magazines from all over the world. I would like to thank Roxana Enache Photography and all the backstage team for the amazing work on our editorial with Valeria Mangani for our fall issue, coming up in October. Last but not least, I`d like to thank the creative mind of this brilliant festival, Mitichi Preda, who offered me an amazing experience and introduced the beautiful country of Romania to our world-wide readers.

Backstage with photographer Horatiu Curutiu

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Feeric Fashion Days

F e e r i c Mitichi / Photo by Andrea Curutiu

Mitichi / Photo by Andrea Curutiu

Backstage Photos by: Horatiu Curutiu www.horatiucurutiu.com Make-Up Artist : Cristian Buca Hair Styleist: Geta Marin Academy www.getamarin.ro

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Interview by Myra Postolache/ Translation Adriana Oancea

Interview Mitichi

The

with

How did you come up with the idea of Feeric Fashion Days? Immediately after I started my career in advertising, in 2008 I was already directing fashion shows and TV productions. I was limited in what makes a key point of the production or in the media events. My clients had their own vision related to how a fashion show looked, but I was marked by what was happening in Paris, Milan, London and New York and I did not think that I could ever reach that level but it was worth trying. So one night while I was sitting with my friends at a bar in the Small Square, I thought it would be appropriate and unique as a show fashion to happen right there, which is what happened two months later. That was the beginning of the Feeric Fashion Days. “Feeric” means magical, but after that, Feeric turned into an enhanced experience for the Romanian fashion and International creators and it received global recognition. What`s the purpose of this festival and to whom is it addressed? The festival started locally, then developed nationally and after the three editions it became International. The purpose of it is to provide Eastern Europe the market of an event and to gather top designers, journalists, and bloggers, then to finally transform everything into industry. The festival is characterized above all by the show and by the particular locations. In the future, the goal is to create memorable fashion shows which will identify the designer’s collections perfectly. What`s the difference between Feeric Fashion Days and other fashion festivals in Europe? The difference is definitely the novelty and the innovation that we bring in terms of a “fashion show”. I decided to capitalize on the places where the festival will take place and create either a mirror image or a dramatic contrast between the collection and the location. Also the models’ catwalk is changed from one show to another and they sometimes get into real characters. We came up with original places like CFR’s depot, historical center, inside factories or in ancient castles, in airports or on lakes, on boats. There are locations the show can acquire new values and always amaze spectators. These fashion shows are uncommon in the world and that is why Feeric remains unique. Which are the standards for designers who want to participate at the Feeric Fashion Days next year? Our standards increase from year to year. In 2015 we want designers to present their collection in premiere, to come with a larger number of outfits per collection and allow us to organize the show as we want. We are particularly interested in receiving more International designers to whom we offer outstanding facilities, but need to understand that as the Eastern European consumer market demands will grow, so will our standards; therefore we will become more strict in selection. How do you manage to get a balance between your vision and the reality of FFD? It’s very easy. My motto is: “nothing is impossible”. So knowing that, I have a totally dedicated and devoted team; my ideas don’t fail to expose the vision and reality. I noticed that there is a great team of photographers accredited to this festival. Is there a certain list of rules in terms of selecting them? Like in every department, I have coordinators with whom I deal directly and which manage a whole segment of the festival. It`s the same with the photographers. The photographer Horatiu Curuţiu is the coordinator of all activities, from catwalk photography to backstage. He also coordinates editorials and look-books that are taking place here, on the spot. Together we designed a work plan which has to be respected by all the photographers that are taking part at the events. The second key man in photography is Sebastian Marcovici. He has absolute access to all areas of the festival; he reflects the image of each event as he sees it overall. What designers would you like or want to have at the festival? Certainly I want big names and who wouldn’t want to aspire so high? I know we still have a lot of work to do but the direction is good. Let me just name a few: Elie Saab, Alber Elbaz from Lanvin or Zuhair Murad are names that I would love to have as soon as possible at the Feeric. It seems that we continue to work in this direction and grow as a unique platform in the world, so who knows? The goal is to keep it constant and it is up to us to define the duration of reaching this level. It really depends only on us.

Who is the most important person in your life? Just like everyone, I think the whole family is important, but the only person I can rely on to raise Feeric Festival and Sibiu to a top International level placing it near Paris, Milan, London, New York; is solely me. I am important to myself as I know how my personality and self-control are. With these elements I can coordinate everything. My life is a continuous journey. Before getting to the destination, I plan the next one, which brings me a higher satisfaction. This is how I like to live my life and this means that I evolve and I discover myself more each and every time.

Designer Filip Roth

Photo by Sebastian Marcovici Photography

Anka`s collection photographed by Sergiu Bacioiu

Romania has a difficult market in terms of the fashion-industry. How do you manage to create a market for Feeric Fashion Days? The market is difficult because out here people don’t think two seasons of creations or one in advance. That is because there is no buying power, but the idea as I said before, is to relate to the whole Eastern Europe. We intend to bring buyers from the most important consumer market centers and doing so, we`re also trying to educate Romania. The fact is that the festival has an educational purpose. Drawing attention to Feeric fashion show, people will be rethinking their wardrobes and think about the effort we submit to a 15-minute show. Valeria Mangani, the vice president of Alta Roma had many nice words to say regarding this festival .Are you thinking about a beginning of a beautiful collaboration with Alta Roma Festival? It is certain we want to impress more and more and learn from other people`s experiences. It would be a huge step for us to create a partnership with Alta Roma and also an honor. I think we also have things to offer in this partnership, such as talented and creative designers. Which is the secret inspiration for Feeric? The city above all; the place we run our business, but also what happens in the big fashion week is inspiring us. I also believe that Eastern Europe has the strength and deserves a true fashion week. This festival is the engine of evolution.

Who would you like to invite in future editions? I would like for Valeria Mangani to become a permanent guest and also for Trend Prive to have someone to support us and at least one of their representatives here. We already have top photographers and designers that exhibit very well here, but I appreciated Valeria’s idea of having an honorary committee formed of officials and personalities of the International fashion world.

Designer Rozalia Bot

Photo by Sebastian Marcovici Photography

Which are the most important collaborations of the festival? The most important partner is the Sibiu City Hall and City Council of Sibiu. The financial support provided by these institutions is extremely important. The team behind the project involves seven people in the main board. There are seven young coordinators, highly skilled which implement my ideas in the plans they`re administrating. It’s a successful team that improves from year to year and always thinks and wants the best for this project. Any advice for our readers? Follow your goals! That is how I managed to initiate and develop Feeric Festival. I believed in a few things and which determined me to learn what fashion means, how you apply it, and how to make fashion phenomenon an interest in a market where existential problems put it in second place. I can say I did it but I know there’s still a long way ahead and I am ready to follow it.

Designer Ana Maria Cornea

Photo by Sebastian Marcovici Photography

www.sebastianmarcovici.blogspot.com Blogger team: Alina Ceusan, Ioana Chisiu from Fashion Spot, Manuela Lupascu from “Let’s talk about fashion”, Oana Zidaru from Oz Style & Oz Fashionista, Sandra Bendre from Sandra’s Fashion Corner and Gabriela Atanasov from “Sweet Paprika”.

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Valeria Mangani - Vice President Alta Roma Fashion Week Make-up - Cristian Buca Hair Stylist - Geta Marin Academy www.getamarin.ro Designer - Iris Serban - F/W 2015 Collection www.irisserban.com Photo - Roxana Enache Photography www.vogue.it/En/photovogue/profilo/roxanaenache/user 20 Trend Privé Magazine

Landiana Cerciu

-Model the Official Casting Director for models & Backstage Coordinator for Feeric

Fashion Designer: Evgheni Hudorojcov Make-up: Cristian Buca Hair Styling: Geta Marin Photographed by: Sergiu Bacioiu 21 Trend Privé Magazine

STUDIO

LIGHT SET-UPS 23 Trend Privé Magazine

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Sunny Times Photographer: Ivonne Veith – www.ivonneveith.com (https://www.facebook.com/IvonneVeithPhotography) Model: Aida Nache – Berta Models - www.bertamodels.com Styling: Marina Carrasco Make-up Artist: Fleurina Diaz – www.fleurinadiaz.com Hair Stylist: Arnau Macarro - with products by Abril Et Nature Location: Hotel Soho Barcelona - www.hotelsohobarcelona.com

Swimsuit: BASMAR Bracelets: BEATRIZ FUREST Sunglasses: ITALIA INDEPENDENT

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Shorts: ESCORPION Top: ESCORPION Necklace: & OTHER STORIES Ring: & OTHER STROIES Sunglasses: ITALIA INDEPENDENT

Photographer: Ivonne Veith – www.ivonneveith.com Model: Aida Nache – Berta Models www.bertamodels.com Styling: Marina Carrasco Make-up Artist: Fleurina Diaz – www.fleurinadiaz.com Hair Stylist: Arnau Macarro with products by Abril Et Nature Location: Hotel Soho Barcelona www.hotelsohobarcelona.com

Jacket: ESCORPION Bikini: YAMAMAY Sunglasses: GIORGIO ARMANI (Shoes: ASOS)

Photographer: Ivonne Veith – www.ivonneveith.com Model: Aida Nache – Berta Models www.bertamodels.com Styling: Marina Carrasco Make-up Artist: Fleurina Diaz – www.fleurinadiaz.com Hair Stylist: Arnau Macarro with products by Abril Et NatureLocation: Hotel Soho Barcelona www.hotelsohobarcelona.com

Spy photographs Before the digital age, the US government was taking spy photographs of the Soviet Union. How did they do this? They launched 20 satellites, each containing 60 miles of film along with cameras. After the film was finished, it was shot back through the Earth’s atmosphere in buckets and parachuted over the Pacific Ocean, where they were then snagged with grappling hooks by C-130 Air Force planes. Source: theatlantic.com

Manhattanhenge

(also known as Manhattan Solstice) is a phenomenon whereby the setting sun aligns with Manhattan’s east-west streets. It gives a dramatic effect which has been compared to the same phenomenon at England’s ancient Stonehenge (hence the name). It is a favorite event for people to photograph in New York when it occurs. Source: digitalcameraworld.com

F-numbers

are actually written as they are due to human biology, or more specifically, due to the logarithmic nature of human perception.The story behind f-numbers actually begins in ancient Greece and has its roots in the brightness of stars. Source: petapixel.co The f-number of the human eye varies from about f/8.3 in brightly lit conditions, to about f/2.1 in dark conditions.

Source: digitalcameraworld.com

There are 12 Hasselblad cameras on the surface of the moon. They were left there after the moon landings to allow for the extra weight of the lunar rock samples to be brought back. Source: digitalcameraworld.com

Amusing photographs of cats with captions (see icanhascheezeburger.com)

quickly became (and remained) viral on the internet. Apparently this is nothing new. One of the first photographers of cats in amusing poses was English photographer Harry Pointer during the 1870s. He began his career taking natural pictures of cats, but soon realized that his photography had more success when the cats were in ridiculous poses. He even added captions to the images, such as ‘Happy New Year’, ‘Five o`clock Tea’ and ‘Bring up the dinner Betsy’ as he found this made the images more successful still. Source: photohistory-sussex.co.uk

Cameras and Guns? Cameras and guns share a common history – in the early days of cameras being manufactured, some dry plate cameras were explicitly modelled on Colt revolver mechanisms, and the design of cinema cameras was modelled on machine guns. Closer still, when William Walker and George Eastman of Kodak developed a new paper negative, it used guncotton. This was expanded upon by a French inventor who created a gelatinized guncotton that could be cut into strips, which in turn permitted the first modern smokeless gun powder. Later on, amyl acetate was added to this, as well as nitroglycerine and acetone. So essentially, at the time, cameras and guns both contained the same sort of chemicals in their cartridges. david-campbell.org / Via digitalcameraworld.com

The largest collection of cameras in the world is held by Dilish Parekh of Mumbai, India. He has a collection of 4,425 antique cameras which he has been collecting since 1977. Source: Guinness World Records

The total number of photos

Cool Facts Fun read! You can test your camera’s shutter

nitor. speed using a TV or mo h bot for rks Apparently it wo e typ focal plane and leaf

below shutters. Check out the m. gra dia fun a website for d.com Source: rick_oleson.tripo

on Face-

book is 10,000 times more than the total num-

The longest photographic negative in the world is 129 feet and was created by Esteban Pastorino Diaz. The negative is of a panorama of major streets in Buenos Aires, Argentina. The images were captured by the slit camera, which was mounted to the roof of a moving car. Source: Guinness

World Records

In a survey undertaken last year, 76 percent of people from

Britain were seen to be drunk in photos in which they were tagged. (Perhaps many of those people were celebrating winning a pub quiz on photography. Via: Telegraph

The biggest SLR lens made to date is the

ber of photos in the U.S. Library of Congress, which document U.S. history since the beginning of time. Source: iStockphoto

Carl Zeiss Apo Sonnar T*. It weighs 564lb/256kg and has a focal length of 1700mm. It is designed specifically for use with a Hasselblad 6×6 medium format camera, and was custom-build for an anonymous customer who had a particular interest in wildlife photography. Source: Zeiss

The first color photograph was taken in 1861

by James Maxwell, a British physicist. 34 Trend Privé Magazine

Source: http://en.wikipedia.org

Source: eurogallery.org

Chyla Camacho

The History of the

Copy Editor Issues 2-4

SELFIE by Brittany Clendenning

Hot Read!

In this modern day it seems as though people are taking pictures of themselves just for the pleasure of attention. They post photographs that have been snapped by their smart phones at odd angles, and seem to have no real purpose other than showing their vain self-hoping to be noticed. It is impossible to not be aware of this trendy phenomenon as we see it around us every day. What is it exactly?

Twitter Contest Winner Hector Ponce

Vincent Gotti Team Photographer

Editor-in-Chief Catalina Magee Tosha Cole Clemens Team Writer

One of the first selfies in photographic history First generation American Robert

Brittany Clendenning Media Adviser & Writer

Cornelius was at his family’s shop in Pennsylvania, fall of 1839. He was a young chemist who had been sparked with the idea of photography, a relatively new concept. So, intrigued with taking pictures by means of a mechanical box, he stood in front of the store window and took what is known to be one of the first selfies in photographic history. This idea was provoked with a common interest in how to perfect the method of the daguerreotype, a process in taking a higher quality picture in a more accessible time period by shortening the exposure. After the photograph was developed he wrote on the back, “The first light picture ever taken.”

This concept of taking a picture of oneself has been going on for centuries now, causing people

What is actually a «selfie»? Let us take one moment to discuss what the “selfie” actually is. It is a picture of a person that they have taken of themself, be it by camera, smartphone, or other photographic devices. Usually these pictures are then uploaded to social networking sites, regardless if they are in the hopes of gaining attention or not. These pictures range from standing in front of a mirror to gain the best possible frame, to even being within a landscape with an outstretched arm holding a camera aimed in their direction. In a way, it is like asking for someone to take your picture but without the middleman. This term has become so popular that the Oxford Dictionary has actually published a definition for it, something that many pop culture references could only dream about. Many argue that the selfie promotes indulgence and a need for attention, and that this generation invented this mindless habit out of the craving of positive reinforcement in how they look based on these self-created pictures. However, is the idea of taking a picture of oneself really something that this generation invented just to prove their own self-worth, or could this be a “throw back” from past years?

from all nations and all walks of life to become intrigued by the idea of capturing their own image in a tangible resource. It is not until recently that we have the technology in our hands to be able to do such an act of creative play. So, is this selfie concept something that we have created recently from our lust for finding self worth? No, in fact

“I used to have mixed feelings about it. I used to associate excessive selfie posts with lower levels of social support from Facebook, Twitter, or Instagram friends. After the new ‘unattractive selfie’ came into place, I started viewing it differently. Some ‘new’ selfies started having a humorous value or a sarcastic significance against the perceived narcissism. Now I think that unless you have body dysmorphic disorder or take self-centered shots at inappropriate times and places like funerals, there`s nothing wrong with some self-expression.” Catalina Magee

this idea was founded for quite the opposite.

The invention of the selfie came with a need, not for self-attention, but for what one can do with the technology they are given. It was a need to push further in the field of imagination. In all honesty we cannot judge the inspiration of others to take a photograph, be it of themselves or their surroundings, but instead we

Myra Postolache

Lynda Clinton

should thank the invention of the selfie for it helped to push the boundaries of

Editor & Writer

Social Media Personnel

photography today. Never feel embarrassed to take out your camera and snap a selfie, after all its purpose was to capture your moment in time.

Newest Team Members

JuLY 2014

Interview with German fashion photographer MARTIN STRAUSS 36 Trend Privé Magazine

Hello! My name is Martin Strauss, I am 32 years old and I live in Berlin, Germany. I’ve been shooting for two and a half years and it became a real passion.

www.straussfoto.de What does “photography” mean to you? For me, photography is pretty much everything. It’s an art where I express myself, it’s an anti-stress and relaxing hobby where my mind is free and when I don’t feel any negativity. It’s a job where I can earn quite a bit and sometimes it`s really exhausting until the point when the mind-blowing, free-standing art kicks in and keeps you motivated. These are just some of the many aspects of photography that make it truly a cycle of life and a reflection of my essence.

hich is your favorite photography style?

I don’t have a favorite style. Yet, as far as I can see, people tend to say that they instantly recognize my work. Regardless of that fact, I don’t see it. I may prefer special colors or contrasts, but “photography-style” is more than that. It’s the moments you capture, the framing, the choice of lenses and aperture, the way you make the pictures. What made you choose photography and how did you discover such a passion for it? I was being photographed by a very skilled photographer and that motivated me to try modeling for an agency. Besides that, I felt that I missed memories from my childhood so I bought a camera for personal use. Half a year later I combined these and started to take pictures of my then-girlfriend. The first “shootings” where just simple pictures in a park… toward the end of 2011. What do you think makes a memorable photograph? I think a memorable photograph needs to have a story being unfolded but not totally covered in the picture. It has to start the thinking process of the viewer, but does not tell how the story may end. That’s not the aim of photography. It’s much more about what’s in the photo than

how it looks. For this to be achieved, it needs to be executed in the best optical way to suit the scene/motif. In the end, the human mind is a visually-based-being and this needs to be pleased as well. What do you think is the difference between «taking photos» and «taking distinctive photos»? If I could tell ;) I think it’s not only about the way you approach a picture. It may start there, but it’s not about how long you think of an idea or the photo. It is actually more regarding what you think about it prior to that. To make it count, do it well. If it’s done well, it may last forever. What are the most important items to have in a photo-studio and why?

Photography is an art where I express myself, an anti-stress and a relaxing hobby.” sometimes have to make decisions on what you prefer, but for that you need a vision about how your photograph is going or supposed to look. After that, you’ll need the expertise to change the light exactly how you want it to be. A systematic approach is more important than a trial & error-approach. That doesn’t mean you should not experiment, but not in a paid shoot where the client wants to have their picture right away.

There is nothing “most important”. The camera maybe, but even that may be exchangeable. It’s not about the technical stuff. It never was. I can take a picture with my mobile phone. I How does black and white vs. codon’t need very expensive flashes; I can use lor play into your work? Which style do you cheap bulbs from a lamp. The most important prefer more and why? thing is your keen mind…but to keep it real: lenses are more imporI am a color-fan. My world is tant than camera bodies. The colored. I see color and that’s same could be said about how I decided to take most « ...it has to s tart the softboxes/beauty dishes of my pictures. Sometimes thinking proce ss of being more important than pictures tend to look betthe viewer, bu t does not ter in black & white, and the flash itself. It is better tell how the sto to start with one flash, one in those instances I opt ry may grey (paper) background for that. I feel that with end. « and one good 50mm lens color you can add more than with a boat load of mood, stress, and feeling “you’ll-never-use-it-properlyto the photo. In black & white anyway-goodies”. pictures, graphical aspects are more pronounced. Ultimately, it depends on the mo What would be the first thing tif itself. you`d teach a beginning photographer and why? What do you think are some clichés in photography that you just have to Photography is “painting with light” , so I start stay away from? with light. I would teach them how to see light, how to see shadows, and how to change that. In an attempt to not sound cliché myself…There Light is a very complex system of various ele- are no clichés. Everything is true, especially in ments that sometimes exclude each other. You photography.

http://www.straussfoto.de

I like pictures that tell some kind of story, that make people think about a certain something and images that are more like: “let us push the boundaries of photography a bit further”. 37 Trend Privé Magazine

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The «two divided empires» - you still see Russian influences as well as by «the western world» together with a mixture of like 100 cultures and religions in a melting place of (sub) urban places, parks, rivers and so on...but the weather is shitty, so I`d rather choose California! :D Which other magazines/ catalogs/ commercials/ etc. have you been published in before?

Photographer`s Portrait Martin Strauss

ho is your favorite classical photographer and how did he/she influence you?

I like Henri Cartier-Bresson and Adam Ansel. I like Newton as well. Despite my interest, I am not influenced by them nearly as much as I am influenced by some artists in the 21st century. My art is new, my way of seeing and making art is new and therefore, so are my influences. What advice would you like to give our beginning photographers? Be creative. Be naive. Be chaotic. Be systematical. Be whatever you want and whoever you are. There are absolutely no rules. Just be yourself and try to play a role. Try everything inbetween but stay focused. Take your time. Making art is one thing and presenting it, is another. It takes courage to be successful. You will encounter fans as well as critics. . Be prepared to the withstanding criticism and not take things too personally. If you do, then the opinions of critics can devastate and destroy your creativity and emotions.

Interview

I used quite a few cameras/system like Hasselblad, Mamiya and PhaseOne, as well as crop and full frame cameras from Nikon and Canon, so I know a bit. I’m really happy with my 5DMarkII though. I pair it with a 6D now. But, and that’s a BIG BUT: the camera will never be that important. Canon has got some really fantastic lenses (which are more important than the body), so I stick with Canon, but third-party manufactures like Sigma are shifting the market. And I don’t focus that much on the technical stuff. Okay, I try to have technically perfect images but I focus

. Be Be creative. Be naive. Be chaotic systematical... There are absolutely no rules. ” I got several pictures featured on Vogue.it, an interview in DigitalSLR Photography (Great Britain’s biggest monthly-based photography magazine), a picture was being printed in the British Vogue (February 2014) as a part of a designer interview (with a label called Struppets from Nicole Hellrung) and several independent fashion magazines like Superior Magazine, Ellements Magazine, Papercut Magazine, HUF Magazine, LIVID Magazine, Storm Magazine and twice I did the advert of Elfcraft (Hamburg-based jewelry, made of handmade sterling silver). If you could buy the camera of your dreams right now, which one would that be and why?

more on my picture language...It`s like music: You hear the characteristic beats of Santana or Van Halen playing and not their guitars...as are my images: taken by me and not by a certain kind of camera. I would even go further and say, that nobody, not even me, can distinguish which camera I used on what picture. Which was the most memorable moment of your career? I was once selected as «photographer of the day» by the Vogue.it online platform. That was really exciting. And that happened on the same day one of my images was published on a big billboard right before the doors of the Premium, the biggest exhibition of the Berlin Fashion Week.

If you could shoot in any city in the world right now, where would that be and why? Well, I’ve been to many places and I really, really like Berlin, because it’s a city full of artists and full of opportunities. You can do amazing stuff with amazing people in this place of 39 Trend Privé Magazine

Interview with martin strauss

FAMILY FOSTER CARE & FOSTER-ADOPTION Call today (213) 342-0168 (800) 730-3933 Calendar/Entertainment Calendar

FAMILY FOSTER CARE & FOSTER-ADOPTION INFO MEETING (Los Angeles, CA) Every child deserves to have a safe, loving and permanent family. Children’s Bureau invites families who are willing and able to care for children during the reunification process with their parents, to contact Children’s Bureau. There are also children currently in foster care who are unable to return to their families of origin. Children’s Bureau is seeking caring families to become Resource Families and consider foster-adopting these children. Families with the willingness, ability and resources to care for children of all ages from newborn to 18 years of age are encouraged to attend our information meeting. The monthly information meeting for those interested in learning more is on Saturday, July 12th from 10:00 a.m. – Noon at Children’s Bureau Family Center, 1910 Magnolia Ave., Los Angeles, CA 90007. Children’s Bureau encourages individuals (single or married), who are interested in helping children find the love, stability and support a family can provide, to contact Children’s Bureau. Qualifying families receive training, certification and support. For more information, call (213) 342-0168, toll free (800) 730-3933 or visit the website www.all4kids.org. An information packet or application may be requested by filling out a request form on the website, if desired. An application may also be printed directly from the website. For 110 years, Children's Bureau has been a nonprofit leader in the prevention and treatment of child abuse and neglect. More than 21,000 children and families are helped each year throughout Southern California with services that include school readiness, parenting classes, family resource centers, support groups, mental health counseling, foster care, foster-adoption and more.

www.all4kids.org Press Contact: Marcia Morris (661) 208-4211

Fig Tree Jewelry

vibrant, feminine, unique.

Jewelry has a way of taping into our emotions. It reflects a sense of who we are, what we represent or who we want to become. Whether jewelry is embodying a personal meaning or entertaining a self-expression of our current mood, we all smile inside when we see that piece that captivates our attention. In just two short years, Fig Tree Jewelry has resonated in the hearts of many women in different parts of the United States, Japan and Spain. Not only are women in awe with the unique handmade designs, they are also intrigued by the delicate vintage pieces used to create the outstanding masterpieces. Each item offers a mix of vibrant semi-precious stones and magnificent exclusive pendants that reproduce an overall boho-chic vibe. Exceptional craftsmanship is no understatement for this brand; they are determined to go above and beyond to offer the best materials possible. The primary metals used are gold filled and sterling silver handcrafted in the USA with customary jewelry making techniques, making the collection exude utter perfection. Fig Tree Jewelry stands out for providing women great accessories while also giving back to the community. Brands that offer their clients a voice to speak on their behalf is undeniably rewarding. Fig Tree Jewelry partners with the Somaly Mam Foundation by donating 3% of their profits to help against this movement of human trafficking. By wearing a piece from this collection, we can help this planet be a safer place and look good while doing it!

Let’s get to know the designer behind this brand, Sarah Austin: Why did you start your company? SA: We wanted to create a brand that has a light hearted bohemian spirit, inspired by both nature and amazing women in our lives. What other products do you offer? SA: We also carry a Fig Tree Jewelry Boutique Line which is made up of unique boutique pendants, earrings, and bracelets, handbags & clutches; all at attainable prices. What is your mission as a brand? SA: Fig Tree Jewelry has one simple mission in mind: to inspire sharing and happiness through beauty and unique jewelry design. What are some of your top sources of inspiration? SA: Bohemian, Free People, Anthropologie.

By Tosha Cole Clemens Tosha has over 10 years’ experience in fashion production, product development, design, and sourcing. She has represented top companies that include, BEBE, Wet Seal, Fredrick’s of Hollywood, and Fox Racing. She provides consulting and also is a contributing fashion writer for several websites and the founder of www. NittyGrittyFashion.com

To see more of this flourishing brand, go to:

www.figtreejewelry.com

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MAGIC Market Week T

he Las Vegas strip lit up even brighter during February 17th20th for the fashion mecca event of the season, MAGIC. Fashion industry professionals flew from all around the world

to collaborate on the next up and coming fashion trends. Since these events are only offered to fashion industry elite, I am going to take you “behind the scenes” to see what life is like on the other side of the clothing rack.

agic Market Week consists of several different tradeshow events held at different locations throughout Las Vegas. We focused our attention on a few shows from the Mandalay

Bay Convention Center and the Las Vegas Convention Center.

POOL Tradeshow POOL offers an outstanding diversity of emerging brands as well as professional seasoned brands. The atmosphere is very eclectic, driven by a love for art and design. POOL provides a unique opportunity for buyers to actually purchase products on the spot, this section of sellers is called “Cash and Carry”.

The Buena Onda www.thebuenaonda.com/ Buena Onda was one of the “cash and carry” brands. Supporting the Wayuu People of Colombia, Buena Onda provides products that are completely handmade and fair trade. Buena Onda means: «Good Waves» or «Good Vibes.» Typical tradeshows only allow for purchase orders to be placed, forcing the merchandise to be shipped at a later date. Most brands also require a minimum order for their wholesale business. So you can only imagine how exciting it is to actually purchase something when you find a striking item!

POOL ART

Another intriguing component to POOL was the arrangement of music and art; it presented a relaxed ambience that the show extended. After several days of walking other shows, it was refreshing to walk in to POOL and feel rejuvenated.

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www.Matatraders.com Fashion forward extraordinary designs were showcased, giving us an understanding of how innovated these brands are. Vaalbara Designs, Astali and Mata Traders were among a few of the accessories brands that stood out to us.

Las Vegas Article by Tosha Cole Clemens

All Photos By: Patty Cole

WWD MAGIC Freaker USA www.freakerusa.com/ This booth was a must-see at the POOL show. «Free spirit», «enthusiasm», and «eccentric» are words I use to describe the fascinating visionaries behind this brand. Freaker USA is a brand made known by the TV show, Shark Tank. Displaying a wide collection of designs that provide a one size fits all koozie for your drink.

Tradeshow WWD Magic show comprised of the broadest assortment of women’s apparel and accessories. Offering a large selection of different categories and trends is what WWD Magic is sought out for.

www.vaalbaradesigns.com www.astali.com

www.stopstaringclothing.com

The Stop Staring Clothing booth definitely made it hard not to stare! Showcasing their collection on the runway was an exquisite way to draw attention to this stunning assortment. Attendees were invited to participate in a design contest given by Sprout. Let your creativity flow by creating your own watch design.

www.etherealusa.com The Ethereal by Lovemarks booth was breathtaking. The feminine collection is bright and airy with a classy touch that only a confident fashionista could explore.

SOURCING @ Magic Tradeshow

By Tosha Cole Clemens Tosha has over 10 years’ experience in the fashion industry. She has represented top companies that include, BEBE, Wet Seal, Fredrick’s of Hollywood, and Fox Racing. She provides consulting and also is a contributing fashion writer for several websites and the founder of www.NittyGrittyFashion.com

ringing manufactures to the forefront, sourcing @ Magic is a one stop shopping experience for all your manufacturing, trim and fabric sourcing needs.

We caught up with Jessica Rae Anderson, CEO & Founder of Miami Fashion Network, LLC to see how their shopping experience was going. What is your purpose for attending MAGIC Market Week? JA: We attended MAGIC Market Week’s Sourcing show to meet with suppliers to discuss how they can gain more orders and success by advising them how to have access to our specialized

markets of Miami and Latin America. Our team of fashion industry experts has the knowledge and connections to create opportunities for those said companies to set up manufacturing, distribution and retail in Miami and Latin America. What items are you shopping for? JA: To source specific fabric and trims for existing designer clients that hire us for product development and sourcing and to see the latest industry trends, technology and to visit the Made in America seminars.

AGIC was and continues to be a spectacular event for industry professionals. It is trilling to see what trends will be on display in stores soon!

Jessica Rae Anderson, CEO & Founder of Miami Fashion Network, LLC and Martu Freeman VP of Sourcing at Miami Fashion Network

AZADEH Couture Launch Party & Fashion Show Jeremy Piven & Designer: Azadeh 47 Trend Privé Magazine

Gretchen Rossi ,Designer: Azadeh & Slade Smiley

Jeremy Piven , guest

Celebrities were captivated by the stunning innovated designs Celebrities were captivated by the stunning innovated designs from the new AZADEH collection. The silhouettes were showcased at their new store opening at The Peninsula Hotel in Beverly Hills, California on February 8th 2014. Among a few were television personalities Gretchen Rossi, Slade Smiley and actor Jeremy Piven. The guests were treated to a lavish brunch, celebrating with exclusive champagne and tea. The elegant atmosphere was uplifting and inspiring, an impeccable way to delight the guests with a runway fashion show representing the AZADEH SS/2014 collection. The vision behind this selection of roughly 30 pieces is displayed in the outpour of nature. Pure elegance graces the runway with airy lady-like variations of materials and patterns. Elements from the garden represent the focal point for this season. Establishing delicate flower headpieces radiates perfection as a cohesive design detail among all the silhouettes. The overall romantic femininity allures our attention, leaving us wanting more.

AZADEH Couture Launch Party & Fashion Show

By Tosha Cole Clemens

Dazzling the runway with well-defined embroideries that are strategically placed to provide the overall pattern envisioned is breathtaking. Sheer black fabrications conform to the body beautifully and transcend each look from day to night smoothly. 48 Trend Privé Magazine

Creating cutting-edge ravishing design patterns that transfer a sensibility of excitement in viewers, is what this white high-low dress represents. This silhouette is stunning with the usage of formfitting elements mixed with layers of free flowing design pieces. This look shouts utter glamour!

Cobalt blue grabs the eye with this collaboration of a simplistic silhouette artistically paired with a unique approach in design. The endless array of polished creativity is just among some of the few designs that were showcased at this event.

Multi-colored prints against the white contrast ground portray a presence of youthful bliss. The classy silhouette that tailors the body nicely creates an adoring lively look. This is the perfect way to transition into spring and summer.

www.azadehcouture.com A high-end luxury retailer specializing in women’s ready-to-wear and couture pieces, AZADEH is known for a dedication to exclusive designs, luxurious fabrics, a perfected fit and techniques of construction with one-of-a-kind service. AZADEH is taking the fashion seen by storm, starting off this New Year with an explosion!

Breathe On Me

Photography: Simone Ledda of Simon Art

Partnership with Bianca Carosio Model : Marina Romashina from 2Morrow Model Management Milano, Italy. Dress: D&G

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Interview Pino Gomes

with

www.pinogomes.com Describe the emotion when you touched the camera for the first time. I remember shooting with a camera from my mother when I was 10 years old. It was an amateur camera... but I felt really important, because I was allowed to use it. The feeling of freedom... I could look to everything or anyone through the lens without fear. How long have you been a photographer? I started as an assistant when I was 17 years old and I am going to turn 40 in 2014. I have been involved with photography for the past 23 years... The most beautiful place in the world for a beauty editorial is...? Anywhere that one would have a talented creative crew around...

Meet Pino Gomes Pino Gomes is a photographer, born in Rio de Janeiro, Brazil in 1974. He found inspiration to pursue photography in 1994. He was chosen to be the exclusive photographer of the international project called “Smart Luxury Moments by GC” Watches and in order to translate the new emotional signature of the Swiss brand in photographs; he had been around with his camera capturing highly personal and powerful moments of creative personalities. The cultural diversity and significance of this concept could be seen in exhibitions and events in venues like the Museum of Arts and Design in New York or the Istanbul Modern Art amongst many others. GC Smart Luxury Watches and Pino Gomes presented a final photographic compilation of this work in a form of a coffee table art book and a new Ad campaign at Baselworld 2013. Constantly oriented by the excitement of creativity, Mr. Gomes has teamed up with artist Moises Ramirez and created the GOMES + RAMIREZ. Combining techniques of make-up and classic painting, the duo is under construction of a library of fine art photography. Check this project online at: www.gomesramirez.com

If you had to choose one lens which one would it be and why? NIKKOR Macro 105mm for beauty... Why? Using this lens I have less distortion of the face for beauty portraits. What lighting equipment did you take on the editorial for Mac Cosmetics? Studio Flash lights with Beauty Dish. Which Photoshop tool do you use the most?

What type of cameras do you shoot with? I love the NIKON D3X... I have other cameras, but this is my favorite so far. I saw Luxury Smart Moments for GC Swiss Watches Campaign in black and white style. What type of lighting effects did you use for this work? For the GC Smart Luxury Moments Campaign I was shooting for 2 years all over the world and basically using a portable studio flash and blending it with natural lights from different situations.

Patch Tool. Do you have a favorite season for beauty photography? Which one and how do you choose the background for this work? Depends on the location I`m in... I like the sun in Rio when it`s winter... In Switzerland and in NY I love the fall and the spring... Whom or what inspired you in your work for La Roche Posay? I was invited to work for La Roche Posay because of my skills as a make-up artist and photographer... and I was an ambassador of the brand. Basically for the launch of a Sun Protection with Color called Anthelios Couvrant in Brazil... this product is an amazing foundation with great coverage for all types of skin. I was invited to events to show how to use this product in beauty and fashion photo-shootings.

Pino Gomes by Victoria Janashvilli

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THE MUST-READ

HOT INTERVIEW The hardest part of your job is…? To deal with clients about budget. How do you market your business? I am very intuitive... Depending where I am, I would have different ways to approach clients... In general the word of mouth is the best advertising of your work, but I am trying to stay focused on the internet marketing right now. I think that nowadays, this is the best way to promote. Which piece of camera equipment would you like to get that you don’t have yet? I would like to buy more continuous light. Your all-time favorite photographer is...? Patrick Dermachelier. Which digital filters and effects have you used when shooting the Sephora Campaign? Dodge and Burn. How important is Photoshop in your final image? Very important. I think that Photoshop is a finishing touch of the digital photography. It`s the development of the film and printing we would have with analog.

More about PINO GOMES Pino Gomes works in New York, Zurich and Rio de Janeiro. Besides many exhibitions around the world, Mr. Gomes has also clients like: Guess watches, La Roche Posay, Make-up For Ever, MAC Cosmetics, American Airlines, Roling Stones Magazine, Coca-Cola, Culture Magazine, AxeAxel Springer, Bayer Healthcare, Carrefour, CK Free (Coty Switzerland),Faces Magazine, Fiasco Magazine, GQ Magazine, EMI Music Paris, Swatch accessories, Kinki Magazine, HP Hawlett Packard, Kappa, Lush Magazine, Open Magazine, Marionnaud Magazine, McGregor, Nestle, Open Magazine, Playboy Magazine, Rombherg Schmuck, Sephora, Vixen Magazine and many more.

Is there a line between personal life and photography? Photography is my professional and personal life... Both things are together... I am always looking throughout ife with a photographer’s eye. The secret to success is ... Hard work and Faith. If you had one wish, which one would it be? In photography my wish would be to work only for the sake of love, not for money. Your favorite song is... Currently “I NEED TO BE IN LOVE WITH YOU” from my girlfriend singer and composer Juliet Balaz. 55 Trend Privé Magazine

Photography by PINO GOMES 56 Trend Privé Magazine

Photography by PINO GOMES 57 Trend Privé Magazine

HOW TO GET PAID AS A PHOTOGRAPHER Finding a job in the photography industry can be challenging. Even more challenging is finding steady work. That being the case, I`d like to give you some basic tips to benefit you in your search. Ready? Here we go! Assuming that you`re a professional photographer (you know your gear, you already built your portfolio and know your area of expertise, have a business license and some business goals on the line), here are some fundamental tips: • Do not quit your day job to do professional photography, unless you have enough money saved away to pay for at least one entire year’s worth of expenses and already own all the photography equipment. This way, if your business fall through or struggles, you have enough money to live on until you get another job. • Have some extra money set aside only for your business in case of emergency. You need to have money for broken gear or a last-minute second shooter that you might have to hire for a big photo shoot.

you want to:

Be a business (wo) man! Make it real!

• Contact small business attorneys for a better idea of the specific things you need for your business. • Make sure you have insurance covering your business. This may include equipment and health insurance for you and stuff.

You need to get money-savvy quick:

•

Make sure you set up a separate bank account, create a ledger to balance your finances, and get yourself a calculator. Every week, you should update your ledger with all monetary exchanges you made throughout the last five to seven days.

Plan and make your goals:

you want to:

Know the tasks of a professional photographer:

• Know that one photo-shoot includes preparation time, drive time, photography time, editing time, meeting time, et cetera. It is more than just a “3-4 hours shoot.”

Answer these questions:

• Do you have a lot of free time on your hands? Are you a very creative artist? Do you plan to only work weekends and weeknights? Do you have a friendly personality? Do you have any other support/ers? Do you have any other talents (like make-up, artistry, styling, editing images) related to this industry? Most photographers do! Are you a competitive person? Do you have any times that are off limits? What would your schedule be if this was your only job? The client is always right: Know that the customer service is very important in this industry! Also, you are expected to meet your client`s desires for the photographs. It is not about you and your artistic preferences. If the client asks for your opinion, it is great to offer one, but they he/she doesn`t, you don`t have a say! Gotta be active: Be an information junkie and try to be in the know. Have a personal agenda and write all the important industry names down, such as creative directors, designers, models, stylists, casting directors, agents, companies, clients, make-up artists, etc. Collect all the trade magazines, newspapers and info on the important photography contests. Visit galleries and create connections with the gallery owners and the staff. Create your own network. Contact the people in your list on a regular basis. Since most jobs in the industry are secured through referrals, try to stay in touch with them A LOT AND/ OR OFTEN.

Where to start?

• You know you want to make a career out of your love of photography, but you need to know the limits first. Have a plan! Stick Media with the plan! Consider a time frame in which you would like to professionals, have earned a certain amount of money, sold a certain number tions with large organiza or prints or had a total number of important photo-shoots. This celebrities deep pockets, will keep you on track and give you a calculable goal to reach. non-profit organizations: Charities ur signers are yo and famous de • Have a calendar and set dates with your goals. Do and non-profit organizations are notorious for Remember that not just have a general time frame! Mark the dates on your catrying to source free photography. They are also ultimate goal? crawl belendar. Instead of stating “my goal is to have 30 shoots in three a great way to connect and meet potential clients! you`ll have to . months,” state “my goal is to have 30 shoots scheduled by October Non-profit doesn’t necessarily mean non-budget or fore you`ll walk 31st.” nothing in return. Many clients, celebrities and com• An important goal is also to set a date that you must have panies are closely connected with these modern charities earned a total amount from your business by. It is important to stay foand non-profit organizations. GREAT PLACE TO CONNECT WITH cused and dedicate your energy toward achieving this goal! Then, if you POTENTIAL CLIENTS! reach this date without having reached this particular goal, you can reschools: Kids always win their parents` hearts and many people still consider the course of your business. Don`t make an unrealistic goal. want professional photos taken in schools. Don`t make a very long-term goal either. For example, instead of stating Internet: Have an online retail outlet, a stock portfolio or your own that you must make $100,000 by the end of three years in order for you personal internet retail store. For example: to continue photographing for business; state that you must make less http://www.stocksy.com money in a less time-frame. This will keep your focus and excitement http://www.smugmug.com going. http://www.500pxart.com/

Advertise yourself/your business

Decide on your rates: Look around you! Look up other local

photographers and see what they charge for their own businesses. Look what clients they have and how they make business. Base your prices based off your skills and abilities in comparison to theirs. Don`t make your rates too high or too low. When you advertise yourself as an extremely expensive photographer, you will scare most clients away! When you advertise yourself as an extremely cheap photographer, you will seem desperate and clients will view you as an unattractive photographer. Create a website, make business cards, create a Facebook page, network with locals, go to workshops, and talk about your photography business with everyone you meet. Have a friendly and easy-going personality! People will hire a photographer that has been recommended to them, that they have heard of before, and that has a great personality.

be friendly and always look outside of the box! : For example, if you do a photo-shoot for a wedding, take photos of the food and give them to the caterers too. Don`t only focus on the bride and broom. Yes, they are your main clients that day, but try to find new future clients as well. The caterers (or even the restaurant owners) will likely use these photos as advertisements themselves, and will recommend you as the photographer who took them. Make sure that you SEO is high: Have a website for your business and make sure that your search engine optimization (SEO) is high so that your business rises to search engine queries matching your tags. Protect your photos with a watermark and allow your clients to use your watermarked photos online (on their social media sites); Spread your business cards: Show off and spread your business cards to anyone you may encounter. Be enthusiastic when talking about your business and handing your cards. If you find yourself on the train, in line at the grocery store or in a restaurant, don`t be shy to leave a great first impression and a business card.

you want to:

Invest in a good photo editing program

Perfect your images: Although you already are an expert of your camera, of lighting and know that the main «editing» should be done in the manual mode on your camera before you take the pictures; it is essential that you have the ability / option to make quick touch-ups and alterations/ corrections to your photos afterwards. Do your research on which programs you`d like to invest into prior to purchase them! See if you can learn, work and manage them before buying them!

Create a contract!

Before you agree to do any photo-shoots with someone, make sure that you have a business contract that they must sign. The contract should include everything that their money is paying for and the things you are and are not accountable for. • Take the safest path and have an attorney write a contract for you. The attorney that we recommend is: Barry Chase from the Chase Lawyers.

•

http://www.entertainmentlawyermiami.com/

A contract : -will make things easier in the long run. -helps lighten your job. -keeps everything professional and clear. • Make sure the contract contains: -what it is that your photography package includes; -what you are not responsible for. Make clear that: -you won`t be held accountable for photos that are accidentally and irrevocably deleted; -that if the model injures herself during the photo-shoot, you are not responsible for her health issues. -that if they break any of the photography gear, they are responsible for the repairs. -if the model has an allergic reaction to a make-up product, it is not your responsibility.

Your contact includes your rates! Make sure you consider the amount of time required for the shoot, the cost of your gear and its insurance, the cost of your gas and the cost of the prints/CD you make with your images as the end product. These should all help determine the hourly or per-session rates that you need to charge and write in your contract.

Don`t lose your patience and excitement!

Try out different techniques! Start your business slowly and don`t have high expectations incredibly fast! Like I mentioned earlier, be easy…and patient! The secret to being a successful photographer is to constantly work on different projects and to keep being excited about the next thing. Make the time to shoot what you love for yourself and your passion will grow by trying various digital photography techniques. When you get into a bored mood, get out and try out new, different things! This will also help your confidence as a professional to grow. Make your hobby be your business and vice-versa. Two cameras: Ideally is to have 2 cameras, one for planned photography and one to carry around for that inevitable moment when you think « That`s great, I wanna shoot it’. This camera doesn`t need to be as heavy or as expensive. Its purpose is to keep you active, excited and to make your life easier. 59 Trend Privé Magazine

Backstage photography with

DOUGLAS BASSETT 60 Trend Privé Magazine

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“The sweet taste of rock’n’roll!” Brand : Bad Spirit Lifestyle www.bad-spirit.com Designer : Massimo Sabbadin Location : Bad Spirit Show-room - Milano Photographer : Dario Lanzetta www.dariolanzetta.it Models : Cynthia De Melo / Jose Joseppe Make Up : Corinne Piccarolo Backstage Director : Erica Grandi Creative Director : Myra Postolache

Interview with Italian Photographer

DARIO LANZETTA www.dariolanzetta.it By Myra Postolache, also a blogger at The Secret Code. www.thesecretcodebymyra.blogspot.com Dario Lanzetta was born in 1982 - Salerno, Italy. He studied Digital Art & Painting Studies in Verona, at the Beautiful Arts University. After 10 years of Digital Art & Photography, he is now a fashion photographer as well. He is now based in Milan, Italy and works for Beatrice Models Management and Commercial Fashion Brands of Milan. His last photo-shoot was for the A/W 2015 Collection by Bad Spirit Brand of Massimo Sabbadin Designer. This brand is the Official sponsor of Death Magnetic Tour by Metallica and Joe T Vanelli DJ. The Headquarters of the brand Bad Spirit are in 26, Marghera Street, Milano and the Official site is www.bad-spirit.com. They have stores in Monaco, Paris & Hong Kong as well. The photo-shoot was intense and an exciting journey! The clothing, the bike & skateboards were designed by the Iron Maiden’s Graphic Artists. 2006 - Dario Lanzetta launched a photographic book called “Scovolo” (“Ramrod”), about the Today and Yesterday Times where we can see artistic traditional backgrounds of the little city San Felice sul Benaco - Garda Lake, Italy and regular, old people. The images of his book express many emotions and feelings. In this interview we talked about photograph, his last photo-shoot for Massimo Sabbadin Designer and his passion for photography. He is a very unique and interesting person and made me curious to know him more.

The photographer Dario Lanzetta

More About The Photographer 1. The history of your passion in some words. I love art! I studied digital & abstract art in Verona for five years and I remember that I worked a lot in solitude. I’m a painter too and when I was a student, I made a lot of religious paintings where I described myself, then it was that interesting “click” in my mind like “ People and their personality is an art too, I have to know more different people, like me...!” and here I am. I make Fashion Photography too and I try to create a strong feeling between art and photography. 2. Is there a secret for success? Finding happiness in everything! My happiness is that moment when people are inspired by my thoughts. 3. If you could have a different life, how would it be?

6. For you, what’s the most important thing in order to have a good quality to your photos? My mind and my eyes, because my eyes share the emotions of my heart when I’m working as a photographer.

GREAT TIPS 7. Do you use Web Tools for your work?

Wow, it was amazing! The brand has that sweet taste of rock’n’roll and rock music is part of my life. The strong element of this brand is one: they are not fashion, they are natural!!! When you touch every creation it feels great and you feel unique in that rock’n’roll style. We chose a location 60’s style in an old building from Milan and for this photo-shoot I used a black/white filter because you know... Rock’n’roll - 60’s style - black & white - The story of a brand made in Italy!

Yes, I do. You know, software like Photoshop and web tools are very important in this work, but there is always a limit. In my vision, a photo is more beautiful at the moment of the “click” and not in post-production. That style of the artistic level is great. The effects and lighting filters are part of technology, but the technology in art photography has to have a limit.

I’m living in simultaneous worlds... I can be a “crazy” pianist, a singer or an “artistic” chef at the same time. Life is now! Live it strong.

8. Your favorite sound is ?

4. Your favorite photographer/s?

9. Share a secret with photographers from all over the world.

Richard Kern, David Lachapelle and Helmut Newton.

11. How could you describe your work with Massimo Sabbadin Designer for Bad Spirit A/W 2015 Fall-Collection in Milan?

The “click” of my camera. ;)

5. Your life goal is?

Study, study and study ART! Let’s study the art of the beauty together, for a better work. And don’t forget to be self-critical every moment.

I would like to work in that fashion world where there is no SLAVERY!

10. The most beautiful place for you is...? The Universe! There is something mystical in this kind of place.

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Photographer: Ash Gupta Creative Director: Warrent Satt Model: Anastasia Sycheva Make-up Artist: Inara Lopetaite Second Make-up artist: Jyoti Nair Hair Stylist: Melissa Dslarufino Stylist: Jesse J Collections Clothing and jewelry: Marianna Harutunian

Interview with CREATIVE DIRECTOR

WARRENT SATT Editorial Photography by ASH GUPTA 68 Trend Privé Magazine

WARRENT SATT Inspirational Creative Director Interview by Myra Postolache www.thesecretcodebymyra.blogspot.com Do you have a favorite accessory other than your camera? • Great wrist watch and classic eye ware.

Every day I read your thoughts about positivity and I think: this is amazing for all the artists in the World! How did this mentality help you in the history of your passion which is photography?

What do you feel is the most challenging thing about photographing “beauty style”? • The most challenging thing is hidden behind the character of each model in order to be able to represent that.

• In the reality world of business, there will always be an issue and something would go wrong from key individual as photo-shoot throughout equipment, location and client. It will help if the main person, which is the photographer, to be the captain of the assignment, both artistic and environment and to keep a positive energy around.

Do you have some great photographers on your top list? • Patrick Demarchelier, Peter Lindbergh, Steven Meisel.

The dream of your childhood was...? • To be an artist in some way: painting, drawing, creating and making things.

Which is the most beautiful place in the World for you? What do you think about the relation nature-photography? • Too many to choose from in this World.

Describe the emotions you had when you took your first photograph. • I was amazed, actually, by freezing the frame of the subject with the expression in the image. Are you a self-taught photographer or did you have a mentor that showed you the secrets of photography? •I started out as a self-taught, and then Peter Gordon from Far East magazine, a journalist and photographer mentored me. I then took classes from Kodak Far-East division of Eastman Kodak in the South East Asia Institute, from shooting film to Darkroom processor and prints. Do you have a favorite lens? If so, which one is it? • Mamiya RZ67 with 110mm and 150mm lenses, with Fuji FP100C instant pack film (the same as Polaroid). Which was the most successful fashion editorial you made? • There are many. In my personal opinion and the public`s, the most successful editorial is the one selected by national fashion magazines or by the fashion and style editors. Those are the successful editorials. And do I have to name one? Can you tell us the base of your inspiration? • From the beginning, the key is to look at the subject and environment. You will then know the composition with shadow and light. Is there anybody you would love to photograph? Why? • I do not have any specific person in mind. Is there a secret to success in the art of photography? • Being an original. Which is your greatest fear? • My greatest fear would be to run out of inspiration when I want to photograph.

Warrent Satt by Ash Gupta- 838 Media group

Warrent Satt is a Creative Director for No.3 Magazine in New York and for a long time, he was also a fashion designer and in his early profession, before he was accepted by NYU in New York City, he was a fashion photographer as well. He decided to turn around everything and take an Art Director position for an advertising agency on Lexington Avenue in Manhattan, NYC and in Los Angeles, California. He is now working under a contract assignment project as Creative Director/Fashion & Style Photo Editor for Global International Publisher. Amongst many great projects, Warrent was Art Director for Photographe de mode Professionel Paris as well. Describe your feelings, as a photographer, when you have a beautiful woman in front of your camera. • Most of the time I look at all the beautiful models that are in front of the camera like at images in the movies. Maybe my thought process is to not get distracted and by that, to not have emotional direct contact with the subject.

Can you give me the definition of beauty? • What is the true meaning of beauty? Beauty means something different to different kinds of people. The meaning of beauty is influenced by our environmental surrounding, society, media, peers, culture and experiences. When people think about beauty, we think about the physical visual appearance. . I do look for the inner with individual characteristics. Would you like to share a secret with Trend Prive Magazine about your next project? • That would be confidential; a hint would be to watch the major networks this year. In some words, describe what does a “great photographer” mean to you? • A great photographer is one that is able to capture a soul and freeze the moment that’s gone forever. It`s impossible to reproduce the same twice. Which is the most beautiful thing in life for you ? • To be able to share inspiration and mentor the right individual.

See more of Warrent`s work in VOL 1. of this summer`s issue! Editorial called “Triumph” and photographed by ADINA DORIA

You shot a lot of beautiful models from fashion industry. Is it hard to get them do interesting poses or face expressions? • Not really. Most of the time after I explain what we are shooting, then I create the synopsis and build up emotion in the environment, (almost epic-like), you`d be amazed with the images you can capture.

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“ Love is like a friendship caught on fire. “ Warrent Satt `s favorite quote 70 Trend Privé Magazine

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Photography Slangs FOR MORE INFO ON PHOTOGRAPHY SLANG, please view our Source: http://www.digitalcameraworld.com/2012/06/15/the-essential-a-z-of-photography-slang-terms/

Artifact

A loose term to define an element that damages the picture quality, which is anything from the blockiness that can occur when pictures are heavily compressed as JPEGs, to the distortion to pictures that occurs with heavy manipulation – even the effect you see with lens flare.

ATGNI

All The Gear, No Idea. A photographer who has lots of camera equipment but doesn’t know what most of it does

BIF A rare acronym that you’ll only see floating around bird photography forums. There’s a clue right there: BIF stands for Bird in Flight, and is usually brought up during lengthy technical discussions about auto-focus point selection and focus modes. Bokeh Pronounced ‘boh-kay’, this term is derived from the Japanese word for ‘blur’ and is used to describe the aesthetic quality of the blur in out-offocus areas of a picture. The faster the lens, and the more aperture blades it has, the smoother the blur tends to be. Bigma

The Sigma 50-500mm f/4-6.3 lens earned the nickname ‘Bigma’ thanks to its considerable 10x zoom range and significant proportions.

DoF An acronym for Depth of Field, or the zone of perceived sharpness in a picture that extends out from the point of focus towards the camera, and beyond it, towards the horizon. Chimping

The act of looking at pictures on the back of the camera as soon as you’ve taken them, usually accompanied by lots of ‘ooh-ooh-oohing’, hence the name. If you keep chimping, you’ll be missing some great photo opportunities.

Clipping

It is the result of the histogram after you grossly overexpose or underexpose a picture. In an overexposed shot, the histogram will usually be bunched up on the right and parts of it will be ‘clipped’ off by the edge of the graph. If the histogram is bunched up on the left and clipped by the opposite side of the graph, this usually indicates an underexposed photo.

Doughnuts The name given to the ring-shaped bokeh created by the unique construction of a mirror lens. EVIL An early and slightly derogatory acronym for what’s now widely known as CSC (Compact System Camera), EVIL stands for Electronic Viewfinder Interchangeable Lens. Fringing AKA ‘purple fringing’, this is the ghostly purple glow that can sometimes be seen around the edges of high contrast areas in digital pictures – compacts are particularly prone to it. Halos A term used to describe the glow that’s created around the edges of objects when they’ve been over-sharpened in Photoshop or other similar photo-editing software.

Glass

As in ‘that’s a lovely piece of glass’. Glass is another term for lenses, generally used by photographers that understand that quality of a lens matters more than the quality of the camera attached to it.

Fill-in A blip of flash to brighten up the shadows in a daylight picture is known as “fill” or “fill-in flash”. Set the flash to Slow Sync mode, and the camera will take care of this for you, automatically balancing the ambient light and flash. Grad ‘Grad’ is an abbreviation of ‘Graduated’ and is used to describe a type of optical filter which has a dark section and a clear section. These filters – commonly known as ND Grads – are used to balance the brightness in highcontrast scenes, usually landscapes, with the dark area placed over the bright sky and the clear section over the foreground. IQ

Image Quality – abbreviation often used in online camera reviews.

JPEG

A common file format for digital photographs. While most know what this photography term is, many still don’t know that it gets its name from the Joint Photographic Experts Group that developed it, and that the JPEG file format allows files of color photos to be compressed to a smaller digital file than if the full range of colors were to be saved.

Grip and rip / Spray and pray Both of these terms refer to the act of setting the camera to its highest continuous drive mode and keeping the shutter button held down to try and capture a fleeting moment. The theory is that the more frames you fill, the more chance there is of at least one of them being acceptably composed and sharp. Light bucket

This is another term for a fast lens. Light bucket is also used to describe a photo-site on a digital camera sensor (the element that ‘captures’ the light to make an exposure).

Flare

Flare is a (usually unwanted) effect of having bright light sources in the frame, or just out of the frame. When the light source is in the frame, bright/colored artifacts can be seen in the image. When the light source is just out of the frame but hitting the front element of the lens, it can make the picture appear hazy and washed out. Shielding the front of the lens with a lens hood or your hand can prevent this.

Dust bunnies In the wider world, dust bunnies are clumps of dust and fluff that you find drifting around wooden floors. In the camera world, dust bunnies are the annoying dots of sensor dust that show up in the same place in consecutive photos. These usually have to be removed manually. Fast/slow lens

A fast lens is one that has a wide maximum aperture, allowing you to use fast shutter speeds for any given situation. A slow lens has a small maximum aperture, meaning that shutter speeds will be comparatively slow in the same situation. The focal length of a lens needs to be taken into account when thinking about lens ‘speed’ – a 10mm lens with a maximum aperture of f/4.5 is slow, but a 500mm lens with the same f/4.5 maximum aperture is fast.

From the Editorial BROKEN WINGS Model: Nadia Lee Dress: Suzie Turner Hair and Make-Up: Eleise Lucraft — with Suzie Turner, Nadia Lee and Luke Matthew Woodford.

Interview with British fashion photographer Luke Woodford Luke Woodford is not just a photographer. He is a poet of a new fashion world who will take you on a surreal and timeless journey. His unique world offers a deep story and a dramatic contrast between the elegance and youth of his story-tellers and the decay that surrounds them. The Abandoned Fashion Series is where life and death, elegance and deterioration, beauty and ugly, light and darkness, human and ghost intertwine. At first glance, Luke`s images have an innocent aura of a pristine human trapped in the misery, of a child trying to survive in a cruel world, of a fight between good and wrong. Doe-eyed and delicate looking models exploring a lifeand-death exciting journey make us increasingly anxious to want more. The presence of the afterlife goes far beyond the lens. Luke`s vision haunts the viewer with a dual nature that is contrasting and interlacing in harmony. An abandoned house becomes a path. The ghostly charm of a desolated space seems a dark realist to the sweet and melancholic light represented by his models. He creates a thrilling divergence and a spirit-to-spirit dialogue. With just one image, he builds a story for each of his viewers` minds.

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Luke Woodford Photographer, designer and humanitarian. http://www.lukewoodford.com/. A true inspiration to many artists.

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There is a lot more to Luke Wooford than just being one of the most talented people we have seen in a long time. He is also the busiest photographer that we know. We first contacted him for collaboration on our first issue but we were unsuccessful. He mentioned his intentions of cooperating with us; however, due to this strenuous work schedule and lack of free time he had to politely neglect. His friendly and kind rejection made us appreciate him as a person too. Now, one year later and after consistent attempts, we were finally able to get some time craved out of his busy schedule to sit down and relish over his magnificent work. I must say that it was well worth the wait. Our dream encounter with this modern day renaissance man of photography may have taken awhile to materialize but that only made it all the more superb. Ah, did we mention that he is not just an artist but an avid philanthropist as well? Woodford has been known to go to great lengths to support the homeless community by raising awareness and supplying clothing while also making them a part of his majestic artwork. He is one of the most genuine people that we’ve ever had the pleasure of meeting and it gleams through in his work. These are just some of the various qualities that make him an inspiration to work with, as both our staff and his subjects have attested to. Okay now, you’ve got it! Us here at Trend Privé are all huge fans and by the end of his Q&A section you may be one as well.

The

Interview

and where it was going to take me and it’s so exciting for me to see what’s going to happen with it in the future. I keep getting inspiration because I have a crazy brain, I don’t really switch off and I think of ideas at completely random times. To be honest, I never ever look for inspiration; I have so many ideas planned for shoots and whilst I’m waiting to do those, new ones will come to me. I suppose I do get a lot of amazing images come up on my newsfeeds which naturally sink in my brain. I should go to galleries more but I spend all my time shooting! Which is your favorite image you`ve ever created and why do you consider it your best?

Where exactly is home for you? London? I live in a beautiful seaside town called Eastbourne, It`s 1.5 hours south of London, close enough to the city as I need, but I really like living by the sea. I was born here and there`s no place like home! That`s not to say I wouldn`t consider moving, because I never know where this job will take me. I don’t think I’ll ever live in London though. What do you think of the modern buildings in London? Could you see yourself shooting in one of them? I absolutely love the modern buildings in London. I used to photograph them quite a lot. I find them so interesting and photogenic, although I have never photographed or been to the Shard, I`m waiting until I have someone special in my life to take them for dinner on it! I don’t know if I’ll ever shoot in one though, maybe when they are abandoned ;) If you could live anywhere on Earth, where would that be? Apart from my hometown of Eastbourne, I would like to live in NYC I think, although there are loads of places I love and loads that I want to visit but haven’t yet! I think, in the future I will go and live in different places for a few months at a time and just document them, when I feel I need a break from the craziness of fashion! What made you become a photographer and when did you realize that photography will be a huge part of your life? I had no interest in photography until I was 23. I had always had a bit of an entrepreneurial mind and hated working for other people. I had some money saved and none of my previous

ideas worked out, for obvious reasons, because I truly believe everything happens for a reason. On the 28th of July 2008, I was having a pizza with a girl called Cayley who was my longterm girlfriend at the time and it was her idea. She said it’s relatively cheap to set up (which is true for family portraits and weddings which was the pan at the time) and I’m quite creative, which was true. At the time I couldn’t really call myself very creative,; things changed very much from that day. I am forever grateful to her for suggesting photography because without her I wouldn’t be doing this! Anyway, for some reason it just clicked; the next day I bought a camera and worked my arse off to where I’m at so far today. What inspired you to create the amazing “Abandoned Fashion” projects and how do you keep getting the inspiration? I used to live five minutes away from a really cool abandoned location which was a mental asylum. I used to explore it a lot when I was younger. I think the first time was actually when I was about 13; this is when I can say I first had a hint for a love for abandoned buildings. When I first started photography I shot there lots but I was pretty crap then and didn’t do a proper fashion shoot there. Then a couple of years into my journey I did a fashion shoot at a beautiful abandoned manor. I did a few shoots after that but that one was my favourite. I’m constantly thinking of ways to stand out and generate more reasons for people to get into my work. I was having a think one day and it came to me to create a series, a series that has a meaning and it gives something for people to really follow rather than just a bunch of random shoots. The Abandoned Fashion Series literally was the first thing I thought of and it just felt right. My favourite shoot at that point was in an abandoned building, so why not? Obviously I had no idea at that point how big the series was going to be

It’s really hard to pick but overall it probably has to be my image Lillesden, which is the girl running down the stairs. This was also one of the first Abandoned Fashion images. This image was what I like to call my first eureka moment. It suddenly came to me to have the model look like she in running down the stairs and I managed to execute it exactly how it was in my head. I remember editing that image and the feeling was insane. I felt like I had created such a good image and I couldn’t stop looking at it. That image also went on to be in an exhibition for Vogue Italia so it just means so much to me. What kind of gear do you use? I use a Nikon D700, a 24-70 lens and natural light. Which is your favorite lens? Why? My favourite lens is my 24-70. It does what I need. I could buy more gear but I prefer to spend my money on other things. When you go in one of your travels, what all do you take with you? Why? I take as little as possible, just gear and a small bag of clothes. What we do is not glamorous. We shoot in abandoned buildings that are dirty and possibly dangerous. The luxuries stay at home!

mong the gadgets that you own, is there something that you wish you hadn’t bought? Why? No.

What kind of tools do you use for post processing? Explain your work flow. As you can see from my work, some of the images have A LOT of editing, but generally I import them into Lightroom to look through them and do some basic editing or just look through them. Then some chosen ones go into Photoshop.

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Abandoned Fashion? 78 Trend Privé Magazine

In an old and mysteriously decorated room, Luke enchanted up a fairy-light and dabbled with a strong contrast of modern elements. The metropolitan jacket with a rebellious allure and the natural pose of his model, as if she caught her eyes on the evil witch’s enchanted manuscript, makes the story extraordinarily captivating. The intriguing image leaves a plethora of questions to ponder upon. ”What exactly is the damsel reading? Why is her fabulous skirt in action when it appears that she is immobile? What other stories are hidden in this chamber?” These are just a few of the many thoughts that run through the mind of a viewer and I could go on forever. We may never know the answers to these questions or any others that one could imagine about this lovely photo; however, there is some consolation. We will be able to find out what Luke answered when we asked: What would make life better? Luke`s answer to this question was concise, real and honest. He said: “Life would be better if the government wasn`t corrupt.” Wow, profound and meek at the same time. Not to mention accurate. Don`t we all agree? Now, here is a question that many models would die to know the answer to. We asked Luke how he casts his models and if his models have a certain type or look. “I like edgy models, but they vary in looks. I use agency models, friends who are models or people that have been recommended. There is no particular aspect that I look for that is more important than any other. I have to get the feeling that they can visually portray the ideal that is in my mind and more than often it turns out well for. Unfortunately, there is no magic spell that can tell you exactly who to cast.” So models, now you know what you need to do in order to work with Luke. We asked Luke: If you could shoot any model in the world, which would that be and why? His answer was “Without question, Cara Delevinge! Her talent, pizazz, flare, and exuberance is unparalleled. She’s extraordinarily beautiful and both multi-faceted and multi-talented. Simply put... she’s the baddest girl in the game right now, PERIOD!”

The Lady Of Moat View Series Photo by Luke Woodford Designer: Joanne Fleming Model: Tabby Richards Hair and Make-Up: Rosie Lee — with Tabby Richards, Joanne Fleming, Luke Matthew Woodford, Unique Fashionbrand and Jonathan Wilson.

Designer: Francesca Marotta Model: Sara Grabek Hair and Make-Up: Eleise Lucraft

Get the BEST ADVICE Yes all the time, but that should be the same for a lot of photographers of a certain level. There are some photographers I look at in awe and there are some where I think I could have done a better job, but that`s just life. Flash, reflectors or natural light during a wedding shoot and why? Natural light, it’s my style. I do use flash when I need to, but I just love natural light! I wouldn’t want to use reflectors; it would ruin the natural flow of how I do things. Ask yourself one question and give us a short answer. Question- Will the Abandoned fashion Series be finished? Answer- Probably when I’m dead. Let`s talk about your wedding photography as well. How many weddings do you average per year?

INFLUENCED BY... Whose work has influenced you most? To be honest I don’t really feel that people’s work influences me. When I got into fashion photography, I didn’t know any fashion photographers. My style came really naturally. There are people I really like though; an obvious one being Tim Walker, but Kristian Sculler is my favourite photographer, his work is just insane! That’s an interesting question. Am I allowed to say “nothing”, because learning and discovering new things is all part of the fun and the journey?

www.lucusclothing.com All the designs are my photography. I run the whole thing and it’s still in very early days. I’m working on new designs at the moment in between shoots. It’s hard doing everything! My brand also publicly supports the homeless and is very against discrimination. Go check it out! Lucus! Great name for a clothing brand! I know that you support the homeless. Why the homeless specifically? Is there a story behind it? Actually there is, I`d rather not go in to too much detail but let’s just say there is a reason that I specifically relate to the homeless.

You get published in many magazines worldwide. Tell us a little bit about your successful way of networking and getting published. What are the keys to getting published and what is the best way to network?

Where do you see Lucus in the next 10 years?

For me personally, what has worked has been social media and creating work that people like. My work isn’t for everyone, but I try to reach as many people as possible with the theory that some people are bound to like it. Most of my publications have come about because they have seen my work somewhere, most likely on Facebook. My advice is just: work, work, work and stay as active as possible on Social Media. If your work is good, there is someone out there that will want it!

A DESIGNER TOO! Lucusclothing.com

You`re also the owner of an awesome clothing line. Please tell us more! My clothing line is called Lucus. 80 Trend Privé Magazine

I have no idea, and that`s the truth. Hopefully world domination when I work out a way to clone 10 of me. Lol.

Would you photograph the Queen of England if you had the opportunity, or I should say the honor? Who wouldn’t?! That would be the greatest honor I think anyone could receive! I would absolutely love to photograph the queen, especially as she seems like such a lovely person, not that I’ve actually met her or anything. Did you ever look at another photographer`s work and said: “I could have done that as well”?

This year I have 23, which is a good number for me. I could promote it and do more but it`s very important that I have enough time for fashion and life because I have to focus on the dream! If you could live and work as a photographer in any era, which one would it be and why? It would be today right now, in this era. I believe I am doing what I am meant to be doing exactly at the right time. Also I don’t think I could put up with just using a film camera, especially when shooting weddings!! Any advice to beginning photographers?

I’m going to keep this answer short to what I believe is important. Put 1000% effort into everything you do. Take big risks. Be prepared to make massive sacrifices. Get used to not sleeping and BELIEVE IN YOUR DREAMS. If you don’t believe you can achieve things, you won’t!

Photo: Luke Woodford Designer: Roadkill Couture by Jess Eaton Model: Tess Dimos Hair and Make-Up: Rosie Lee — with Jess Eaton, Tess G Dimos, Rosie Lee and Luke Matthew Woodford.

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Interview with Romanian commercial photographer EDWARD ANINARU

The Photographer

Edward Aninaru

« `Cause at the end of it, my story is about believing that dreams can become real. So join me, will you?»

Interview with Edward Aninaru www.edwardaninaru.com/ http://en.wikipedia.org/wiki/ Edward_Aninaru By Myra Postolache Also a blogger at The Secret Code.

thesecretcodebymyra.blogspot.com

If you could do a beauty editorial with anybody, who would it be and why? I would like a normal person and not a professional model. The reason is because of that mysterious line between natural beauty and a professional team of make-up artists and hair stylists.

We love your work with supermodel Madalina Ghenea! What lighting equipment did you choose for this photo-shoot?

ell us a little bit about Edward Aninaru Photography. I’m a commercial photographer and from the start of my career I chose celebrities niche. I started in Bucharest, Romania and two years ago I made the decision to work in Los Angeles, California and here I am.

I worked with Madalina Ghenea so many times. She is amazing behind the camera! For some of my editorials with her I used Octobox and Ringflash, but I can tell you that I used natural light too and the final photo was amazing because she is professional and has a rare, natural beauty.

In five words, best describe Edward as a child. Stubborn, dancer, listener, competitive and selfseeking.

If you could be invisible for one moment with

Did you attend any photography schools or any workshops? No, I worked hard for my passion and I made my own experience. I have to say that I am a self-taught photographer.

Describe your photography style. Commercial photographer that loves the outdoors. My editorials are shot in amazing places from all over the World, like Paris to Los Angeles. What’s the best part about being a photographer? The best part is the happiness in the eyes of my customers when they see the final result of the photos and this is possible because I work with a Professional Teamwork, but also I love the part where I have to travel for work in wonderful places from all over the world.

What is your favorite light effect? My favorite is Lens Flare Effect.

The secret to a better life is…? There is no secret... Doing what

you love and keeping yourself positive are the most important

”

steps for a better life.

your camera…? I wouldn`t like to be «invisible» because this kind of shoot is more of a paparazzi style and I prefer to work with somebody behind the camera. For me it`s important to understand the mind of the person while I’m working. What`s the most important step when you have to choose the model for beauty photography? A pure, natural face.

What is it like to shoot a sexy, beautiful woman for Playboy Magazine? For me, there is no difference between Playboy and a beauty editorial. It doesn’t matter the beauty of the model or how sexy she is. Photography is a job like many others and after a while there is a routine in this kind of editorials performed for Playboy Magazine. I know that the final results must be very emotional for the clients of the magazine and luckily, I can do this because there are a lot of team members on the set with me and the model. Also, my mind is on the job and I am very concentrated at that moment. How did filters improve your shots for your work with James Goldstein? That shoot was amazing! James Goldstein was very natural every moment and I can tell you that I used a ND photographic filter. One of my little secrets is -» I do not use filters in Photoshop. « Which artist or what else inspires your work? The artist’s mind and a lot of movies. Every image behind my eyes, natural or not, is inspiration for me. One way you market your passion for photography… Do what you love and do it with passion. Money is a consequence to it. Which are your favorite colors for a summer editorial. The color of the ocean ;) The most beautiful place on Earth where you`d live forever is? Doesn’t matter. Where the ocean is, would be amazing. Ahah, I love the ocean!!! Your favorite moment of the day ? Sunset. Which is your favorite music artist? Too many artists. I can tell you that I love rock music a lot, so, my favorite artists are from this genre of music.

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Myra Postolache: How do you make the right choice for an editorial’s location? Edward Aninaru: The most important thing for me is the concept or the idea of the editorial. In major cases we (me and my team) make a brainstorming for this choice, because there is a feeling between the concept of the editorial and the final result.

Want more

EDWARD ? ANINARU

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MORE HERE Edward Aninaru was born in Romania in 1976 and is now based in Los Angeles, California. He has a strong passion for tattoos and photography. His photography work is well known. He worked with different stars like Madalina Ghenea (Romanian supermodel featured on the back-cover of this issue), Inna, Shontelle, Catrinel Menghia, The Janoskians, James Goldstein and many more. His work is much appreciated by many magazines, like Elle Magazine, Viva Magazine, Playboy Magazine, Cosmopolitan, Forbes, Sony Music, Capitol Records and FHM Magazine. His life is about cabarets, flappers, street dancers, fairy-tales and red fields of poppy. Stories about now and then, about here and there, about him and them, about him and us.

Trend Privé! we’d love you to rate zine.com Go to www.trendprivemaga

By TPM Team

1. Ten things a photographer should never do at a wedding. A

You are working when you Do not let the wedding party are shooting a wedding and know about technical diffiunder no circumstances culties. should you accept an alcoholic beverage.

Do not use unprofessional language.

2. Name ONE item that all photographers should have in their bags. A

Lenses.

Backup camera.

Microfiber cloth.

3. Astonishingly so, mankind began to show an interest in photography

as long ago as 500 BC. What type of camera was described by several far sighted men at that time?

Pinhole camera.

Thimble camera.

Thread camera.

4. Ibn al-Haytham (965-1040) experimented further on the science of optics. Of what nationality was he?

Arab.

Greek.

American.

5. My very first real camera was a Zorki IVK. In which of these European countries was it made?

Russia.

Germany.

UK.

6. Really famous people just need one name; which one below is the photographer?

Pelé

Brassaï

Madonna

You are on the right path for success and are an inspiring photographer. You work hard and are not afraid to get out of your comfort zone. You listen to your editors or clients and respect them. You accept criticism and appreciate all the suggestions on how you can improve your work. When you`re on set, every second counts and you will give your 100 percent. Photography is not just an investment for you. Granted, you execute smart deals and are very focused on making it to the top! Keep networking and being passionate about it and you will reach the top sooner than you expected!

6 to 14 POINTS Creative Photographer

You`re a great photographer with a lot of potential and confidence. You might not know everything about the technical side of photography, but you have a great eye for it. You are a very creative and fast-minded person. You have days when you`re very committed and days when you just want to relax. Unfortunately, the road to success is not paved with relaxation. You need to get inspired in order to create and don`t like to be under pressure. Well, persistence is the key and you just have to stay focused. If you work even harder, your charisma, potential and creativity will take you far! You can do it!

0 to 5 POINTS

Polite Photographer You`re pleasant, polite and professional. Your goal is to not ruin opportunities or burn bridges. You`re well organized and prefer planning everything ahead of time. You look at photos thoughtfully and analyze or admire other photographers` work. Getting a job or starting a career in photography is a bit rocky now, but your excitement about it will help you along the way. You really want to become successful one day and are motivated enough. Perhaps, you could start working for a person or organization (maybe a newspaper, a magazine, a website or a non-profit).

scorings: 1 a-3 b-3 c-3 2 a-1 b-1 c-1 3 a-5 b-0 c-0 4 a-5 b-0 c-0 5 a-5 b-0 c-0 6. a-0 b-5 c-0

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Inspiring Photographer

The views and opinions expressed within this article are solely those of the writer. These views and opinions are not to represent Trend Prive Magazine.

What Kind of Photographer Are You?

15 to 20 POINTS

Important Dates 2014 July 2014 S

September 2014

August 2014

®1

15 ®

®30

October 2014 S

November 2014

® 30

December 2014 S

®1

10 ®

THE SUBMISSION DATES: 15 July.2014 1 Aug. 2014

15 AUG.2014- FALL ISSUE #6 - Niche DESIGNERS

Editorial Themes (For more info, please check out our GUIDE):

Fame

30 AUG. 2014- DESIGNER CONTEST

1 Nov. 2014

10 Dec. 2014- WINTER ISSUE #7 - Niche ACTORS

Housewife Wishes

1. Feb. 2015

1 Mar. 2015- SPRING ISSUE # 8- Niche MAKE-UP ARTISTS

Facebook Saga

1 Feb. 2015

15 Mar. 2015 - MUA CONTEST

15 Apr.2015

15 May 2015- SUMMER ISSUE #9- Niche PHOTOGRAPHERS

Patriotic

1 Aug.2015

30 Aug. 2015 -FALL ISSUE #10- Niche HAIR STYLISTS

Don`t!

15 July 2015 1 Dec. 2015

15 Aug. 2015- HAIR STYLISTS CONTEST 1 Jan. 2016- WINTER ISSUE #11- Niche ALL ARTISTS

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INTERVIEW WITH INTERNATIONAL PHOTOGRAPHER

Rudy Shoushany Who is your favorite classical photographer and why? Guy Bourdin. Why? Just because he was ahead of his time. What he did in the 70’s and 80’s in color fashion photography has set the road to what we do now. Do you have a particular style? How do you want your viewers to see your work? My style or my signature is light. I love light, usually high key. Did you encounter any difficulties starting your photography business? If yes, what would those be? Photography, just like any business, you can’t make it in a short period. Very few Tips from a lucky ones did it, but it takes time, trials, PRO! errors, training, contacts, failures and rejections. If you love what you do, and you are good and you keep on producing good work, over time you will be noticed. When you are shooting, how much is it instinctual versus planned? Do you follow your mood-board and stick with the image that you envisioned prior to the photo-shoot or do you prefer to keep it spontaneous? For me, it’s a more instinctual FEEL and intuition. And even though I do setup a mood-board and prepare before, what happens on set is actually different, under

the spirit of the main creative idea, because many factors come in the picture to produce the final shot.

on what’s happening, or simply take a reading from the back of the meter based on your aperture.

How has social media played a role in your photography business? I don’t know how they used to do it back in the days, but for sure today it`s easy free marketing, promoting your business and most importantly staying connected any time anywhere. Another aspect of photography that it`s like a diamond is that if you put it in a safe, nobody knows about its value; but when you show it and show your work online, and with today’s power of social media, it’s value increases.

When I have the tungsten lamps on, the strobe lamps don’t seem to work properly. Do they have to be turned off before taking the picture? It depends on your setup, but I would guess two things: Either TTL is on or it’s measuring that there is enough light, or simply your light depending on flash bursts to trigger the strobe which is overpowered by the tungsten light.

What are modeling lights and when are they used? Modeling lights are dim lights just to make you see how you are setting up, what the shadows will look like on the model and in some cases, to take focus. How do I meter the subject when it is strobe lighting? Today`s metering is rarely used in the digital world. Usually what I do, I just take the first test shot and go from there play with aperture and shutter. How far should the light head be from the umbrella? About 30 centimeters so that the light fills the umbrella or whatever light shaper you are using.

Self portrait of Rudy Shoushany Rudy grew up in Lebanon, South Africa and Canada. Traveling all over, from Asia to America, from Africa to Europe enriched his cultural background very much, to be used behind the camera.

How do I know how to set the power reducing control on the power pack? While setting up the lights, (one small tip is to) start one light, after another light, and with that while you take your test shot, it’s going to be clear on your camera

When shooting outdoors, how do I get the background blurry? What about sharp? This depends on your lens aperture. The less aperture indicator of the lens, the more is possible. For example, achieving this on a lens with 2.8 aperture and fast shutter, the background is automatically blurred. Sharpness is something different. Sharpness is more a criteria of the lens. The better the lens`s quality and build, the sharper the image. That is if your setting is correct, otherwise it’s blurry. That is why I am moving towards prime lens. When shooting outdoors, the colors are not as strong as they should be. Why is that and how can I fix this? Firstly, all color correction needs color correction software. Secondly, it could be that the combination of aperture shutter and/ or ISO (exposure) must be set appropriately. If the shutter is low, the colors will be washed out and the same goes to ISO and aperture. My flash shots are overpowered and harsh. What can I do? Firstly, you need good high power off camera flash to overpower the sun, and secondly, you need a soft-box to smooth the light and shadows. Or you can use skrim lighting technique over the subject to under-power the sun , or simply shoot in the shadow

That way you will get a well-balanced exposure and photo.

And one beauty dish See the image below.

Is Photoshop vital in order to create the best image results? In today’s world it is. As much as you try to do in camera, Photoshop will always be a must (at least color correction).

How do you cast your models and do your models have to be a certain type, look? «Models», that`s the best topic! Casting is done in different stages: Sedcards to see the face, measurements, and live casting with portfolio review and life test shots. The portfolio helps me see the type of looks the model can pull. The life test shots show me if she fits the idea that I`m going for. Does the equipment make a photographer or is the photographer the image maker? I will show you an image of a colleague photographer Brooke Shaden, a well know artist. She illustrated this in two shots a DSLR and a point and shoot (guess which one is DSLR and which one is point and shoot. Left or right 3000$ vs. 300$)? At the end of the day, the equipment is there to serve us better, but if there is no concept, no good execution, no understanding of light, the equipment can’t help, nor it can shoot by itself, no matter if you have a 5 $ camera or a 50 000$. What is the best way to set lighting up for portraits? I usually go with 3-4 lights and reflectors. Hair Light Two side/Back Lights

CANON or NIKON? Which one do you like more and why? Iron Vicky Nikon Cat!!! Nino Salazar Nikon! There is an art to Nikon photography. Less room for touching up or retouching. I have gotten awards for SOOC (straight out of the camera) with Nikon ... Nikon for life!

What kind of camera should I use? Canon 5d mark iii or Nikon D800 is reasonable. Which items would you say are vital in a photo-studio and why? Flashes, light stands and background. These are the minimum you need to start a small studio and go from there.

FACEBOOK Q&A:

Andreas Ley I think it doesn´t really make sense what system someone prefers. Both has its advantages and disadvantages. I use Canon. Lorenzo Sala They are really similar. Some say

Rudy Although photography was not his first career, but definitely in 2010, he made it his last. Photography fulfilled his desire which is to be creative, active, bold, curious, artist carrying an un-traditional job.

the main difference is the noise they make when you shoot a photo. If you already have some Canon or Nikon lenses then it would be wise to keep on buying the same brand camera. Youliana Tcherneva • Nikon, I’ve always been a Nikon user/lover. Mitchell Bueno • Canon. And 4x5 nu view.

He has been covering through his work the North American and Middle Eastern region and what comes in between.

Lorenzo Sala I have all Canons but I used Nikon

Rudy’s work has been published in several International/Local Magazines: RunWay Magazine, Cielo Magazine,Urban Coco, Fashion Affair, Social LifeStyle NY, Sayidati, Yasmina UAE, Al Hasnaa, Element Magazines, Fashionising, Fashion 011, Ahlan UAE, En Vie, Mirroir Art Magazine, Oppa Magazine , Fashion Mag, Remark , Heart, IDEM, BigShot, Trend Prive, Superior Mag, Elegant Magazine, Solis Magazine.

brands!

View more of his work on the next pages.

too. They really don’t differ. Alexander Kirsch I like Pictures! Not camera

Geraldine Allen • I’ve never used a Canon so I can’t say... Michael Barg Nikon was my first love, and will be my last. It fits perfect in my hands... and my hands are BIG. Sebastien Luce • For me Always Nikon -the best choice – representative for my eye - best quality. Eagle Fly High Nikon takes better pictures. Nikon for life! Michael Santoni Canon is much easier to use!

Find more of Rudy`s work here www.RSPhotography.co www.Facebook.com/Rudyphotography www.QrudeStudio.com www.Instagram.com/RudyPhotography

Ismael Gomez Canon for me. They are both great when you buy the higher end gear. Sandra Loli Manna Nikon! Rick Rose Phase one baby. Il Jack Nikon full frame top. Leilani Allen Well you could say you`re a Nikon GURL . & no need to try Canon .. All of my pics ...

Left photo: Point & Shoot and Right photo: DSLR / Photo credits www.shadenproductions.com

I take with my cell phone ... So since that’s not a choice, I left it to those who do use a camera. John A. Black Nikon is the best! Oliver C. Huck Nikon was my first love....Canon is my last! Grant Ibtasama Masruuq: I have used Olympus ,Nikon, Fuji, Canon and it is without any doubt in my Hasselblads have been my favourite Cameras, especially my present one. Second to that has to be high end Canon equipment, easy to use, almost don’t have to think and great image quality from L lenses

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Image by Rudy Photography www.RSPhotography.co

Image by Rudy Photography www.RSPhotography.co 96 Trend Privé Magazine

Image by Rudy Photography www.RSPhotography.co

I started out in 1982 as a photographer, using a 35mm SLR and a selection of lenses. In very little time my home became a studio and dark room. Every week I would shoot candid images on the streets of London. It became apparent that my subjects of interest were predominantly women. Why exactly? I am still not sure, although as life moves on, I am beginning to get a better idea. There was something in the way a woman would hold herself, and an expression and look in her eyes that captured my interest. At times, it felt as though I could almost see a story unfold in the eyes of an image I had taken. I would rush back, develop the film and print images, in fact so many images, it would sometimes confuse the hell out of me, which one was going to be my favourite. I would then position the images all around the room, and for days walk past them, eventually there would always be one that would stand out from the rest.

98 Trend Privé Magazine

ing I am looking forward to producrie more images for my latest se ins of work and exhibiting them galleries around the world.” To not confuse my choice, I would then set about destroying all the other images and negatives. I still do similar things. If I do not feel anything from the image, then I destroy it. It was in the mid 1960’s that I got the inspiration to become a photographer. I had an Uncle whom at that time had been a photographer and artist for at least 30 years. The passion and love he had for his work was not shared by everyone. His father, my Great Grand-Father disapproved of his passion and love for photography and art. He simply thought of it as being effeminate and not what men should be doing. He was embarrassed about what other people may think of his son, and so encouraged him to go to the pub and drink with the local men and to occupy with manly pursuits instead. Eventually this all went very wrong for my uncle. His desire to take photographs and paint was eating away at him and drinking got the better of him. As an alcoholic his look became disheveled and his former self was rapidly disappearing. Then one night after a heavy drinking session he returned home and went to bed. That night he died from an electric shock caused by wetting the bed which was covered by an electric blanket. Soon after the funeral, family including myself went to his home. His furniture, paintings, and literally hundreds and hundreds of photographs were thrown on a roaring fire. I can still see the burning images in my mind today. I have four surviving paintings from 1934 on my wall, and look at them from time to time thinking what a tragedy his life was.

By the age of 24 I had sold many images to people who were interested in my work, but always had difficulty in parting with them because I could feel some sort of bond between me and the image, and in almost all cases I had not even known or spoken to the subject matter. It was not the woman I made contact with but the story behind the look in her eyes. Even though I was never without female company, I spent a lot of time thinking about women and the energy they can produce which for some reason I never find in men. Then came a period where I no longer wanted anything in my life, other than my passion for photography. I decided to sell everything I owned, and embark on a journey across the world taking photographs of how I saw the contrasts in life. I felt that my journey may never be completed, and that on that journey I would find the very reason for my existence. It was then going to be part of my plan to form a book documenting those experiences through my photography. Well, it never happened. They say God laughs at those who make plans, and well, He must have been rolling all over the place with laughter when I made mine. Through duty I had to stay in the UK, find a bigger and more regular income and be seen to be doing the right thing. Now trapped and unhappy, all I could do was visualise what I imagined I would have seen and recorded through my camera. After around two years of constant visions and feelings of what I felt were missing in my life, I decided to try and change things. This then caused an angry, jealous, and bitter person in my life to destroy every image and negative I had whilst away from my home. I can confirm that we still do not talk some twenty years later. I then had more jealousy and angry women come into my life, and crazily I entertained this. All my new work was destroyed at different times, usually after I had been accused of having a relationship with the model in the image. Again I can confirm that we do not talk either.

WARNING: This editorial may contain sexualized scenes or partial nudity. Keep away from children!

A Photographer`s Story from starting out to super-sized prints on bromide paper by William Grant Davis t/a Ibtasama Masruuq

The one thing that did come out of all of this was that I began to see more and more in my mind’s eye. I saw and still see images of all sorts of things, but they always involve a woman for some reason. Over a period of say, twenty years or so, my happy persona slowly disappeared, not many people then saw me smile or laugh, unless of course, I put it on almost like the tears of a clown. For some reason I felt the pain of the subjects I saw in my mind and felt the pain of purely being an onlooker into a scene that I had conjured up. This pain became stronger and stronger and the images became more and more real. Today I have the gift of being able to see my image in my mind’s eye, and I veil that image in a form allegory, making the image obscure to the viewer. All my images tell a story, and every image holds a part of me within it, and most of all my very favourite images have something very special about the eyes and the story they tell. Today, I am lucky enough to be selling images for considerable sums, although, at the point of handing over an image something happens. It has never mattered how much I am about to receive for an image, the same thing always happens. I want to take my image back and hand back their purchases money. It seems the older I get, the less I am interested in the money, but more about what the images convey to me, and the viewer. I have also realised how important the tones of the Blacks and Greys are and how I process my images. I would spend weeks printing images on different fine art papers, trying to find the perfect look. It would also be so important to me that the images were always super sharp. I love the details in the eyes, lips and nipples of a woman. The pores and texture in the skin are something I take great care in trying to capture, and then transfer these details on to paper. More recently I have opted to see my images in

super-sized prints, not because my eyesight is slowly getting worse as I get older, but I feel the larger the image, the more I feel its energy. This has led me to form a relatively new relationship with Metro Printing in London. They can produce images up to 10ft x 6ft on the most amazing papers. Digital C Type photographic prints produced on their Lambda or Lightjet photographic printers have the archival and tonal benefits of traditional photographic papers, with the control and storage advantages of digital photo printing. The Durst Lambda was one of the first ever laser printers to produce digital C Type photographic prints. At Metro Imaging they have both Lambda and Lightjet photographic printers. Their Lightjet 500XL is one of only ten ever produced in the world. It is the only photographic printer in the world capable of producing photographic prints up to 10ft x 6ft in one section. At Metro Imaging, a team of master printers, digital print operators and technicians have years of experience working with some of the top names in the industry. The Premier print service is aimed at clients who need more input than a simple on-screen check. This service begins with a meeting to establish the parameters of the brief. You are introduced to a production manager and printer, both of whom will stay with you for the duration of the job and indeed for the duration of your time working with Metro. The dialogue between yourself and the printer extends beyond the initial brief and emails or calls are passed back and forth over the duration of production. I have been very pleased with the service Metro Imaging are providing and feel that my images have now taken on a completely different look and feel, through being super-sized and printed on bromide paper and not forgetting the help of my trusty Hasselblad H4D 50. I am looking forward to producing more images for my latest series of work and exhibiting them in Galleries around the world. The difficult bit will be parting with images that tell me so much about myself. Printing my digital images at super-size on paper that creates a look nearest to that which can usually only be created with film and produced in the dark room, is how I intend to go forward. I would like to be recognised for my individualism, creativity, and for producing images that tell a story. Those images aimed at collectors and investors will from now on never be smaller than 1200 x 750mm at full bleed. One of my most recent images is presently being printed at 1800 x 1220mm. This image will be very imposing, filling a wall, so that when people enter the room it hits them with a real «wow» factor.

Personalize your TPM Name: _______________ My friends always make fun of me for: _________ _____________________ My favorite celebrity is: _____________ My favorite movie genre: a. comedy b. romance c. thriller d. action e. drama

Editorial by Douglas Bassett Featured in VOL.1

My biggest pet peeve is: _____________________ I feel sexiest when: a. Naked b. With red lips c. In a skintight dress d. With no makeup at all e. Other: _____________ The perfect date is: ____ _____________________

Editorial by Tyson Ernste Featured in VOL.2

HotNikon #info STUFF YOU HAVE TO KNOW History

Before they got into the camera business, Nippon Kogaku made lenses to fit Canon (then called Kwanon) rangefinder cameras. Nippon Kogaku, the parent company of Nikon, once made lenses for Canon cameras.

The F had actually been in development since 1955.

The name of Nikon’s first «budget»

Nikon has used the same len s

mount on all its SLR’s since 1959. • The Nikkorex name was also used on a movie camera. The “Nikkorex 8” home movie camera was released in 1960, followed by the “Nikkorex Zoom 8”, and the “Nikkorex 8F” in 1963.

Nikkor (also the name of Nikon’s lenses) was used on Nikon cameras in Germany due to threatened lawsuits from Zeiss Ikon, who thought Nikon was a little too close to their trademark. Nikomat was the name Nippon Kogaku gave the Nikkormats for the domestic Japanese market. Diana and Holga are toy cameras. Mamiya and Ricoh each produced versions of the Nikkorex F. Nikorette is a nicotine gum used to quit smoking. Nikolette is something I just made up.:) When launched during 2007, the Nikon D300 was hailed as the “best semi-professional digital SLR.” The Nikon D300s shoots at 7 frames per second with the camera’s battery or 8 frames per second with a D3 series’ EN-EL4a battery in the MB-10 battery grip.

line of cameras was Nikkorex. Nikkorex cameras were actually manufactured by Mamiya. They offered the amateur photographer an affordable entry into the Nikon System.

Nikon’s first “compact” SLR was the FM. The FM was introduced in 1977, and is still available as the FM3A. • The first Nikon camera to have an electronically controlled shutter was the EL2. Though the Nikkormat EL was the first camera Nikon produced with an electronic shutter, the EL2 was the first with the Nikon Name.

Most Popular • The F shared its basic body design with the SP Nikon Rangefinder camera. The Nikon SP is widely regarded as the best Nikon (some say best overall) rangefinder camera.

• The F2 was released in 1971. In its day, the F2 was the most popular professional 35mm camera in the world. Though it wasn’t released until September 21, 1971, it had been in development since 1963. Source: http://www.funtrivia.com / www.photographytalk. com/ http://nikonrumors.com /

ALL ABOUT PHOTOGRAPHY ISSUE 2014

*interview with edward aninaru inside* hot read*