Trend Prive Magazine - December 2014

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DECEMBER 2014

WINTER Health & Beauty TIPS s ChristmaID GIFT GU E

How to avoid ank breaking the b this holiday!

INSIDE

Parties

Milan Fashion Week EVERYTHING About

Studio 189 with

ROSARIO DAWSON

The Very SPECIAL Issue Interview with SilviaVenturini

FENDI

& MORE

+

8 TOP

Fashion

weeks bonuS!

«M Calendar» 2015 Inside

ADRIANA LIMA in DESIGUAL by Green Valley Photography


MILAN FASHION WEEK

ALTA ROMA Intro Page Behind the scenes

Angelos Bratis (SS15 Collection, interview and backstage)

Interview-

Chicca Lualdi (SS15)

SILVIA Venturini FENDI

Cristiano Burani (SS15 and backstage)

Interview -

Fatima Val (SS15 and backstage)

VALERIA MANGANI

EMPORIO ARMANI (SS15 collection)

Duaba Serwa

GIORGIO ARMANI (SS15 collection)

Esme Vie

NICHOLAS K (SS15 collection and behind-the-scenes)

Giada Curti

Milan Fashion Week Parties

Greta Boldini

Vogue Talents

Lisa Folawiyo

Studio 189`s interview with- ROSARIO DAWSON

Mina Evans Piccione Piccione Project 149

NEW YORK FASHION WEEK

Raffaella Curiel Renato Balestra Sabrina Persechino

Altuzarra

San Andres Milano Stella Jean

Desigual

Studio 189

Perry Ellis

Tak Ori

Meskita

Vittorio Camaiani

Mark & Estel

Who`s on Next? Vogue Talents

Zimmermann

Daizy Shely

Monique Lhuillier Haze Eyewear

ALTA ROMA and BULGARI

Leanne Marshall Nina Gleyzer Andres Aquino

BROOKLYN FASHION WEEK

MORE DESIGNERS:

BOSTON FASHION WEEK

Arnoldo Battois SHOOTINGBAG1981 MAISON IRERI GARDEN

Joyce Penas Pilarsky SS15

Meissen Couture Neemic

LONDON FASHION WEEK

Bourgeois Boheme

Being a manrepeller-

BlacMera

Viktor Man

Sergiu-Marian Bechian

Paola Balzano

Charles & Ron

PARIS FASHION WEEK Backstage Jean Paul Gaultier with Douglas Bassett GIVENCHY Backstage with Douglas Bassett

VENICE FILM FESTIVAL Celebrities on the Red Carpet by Andrea Raffin

PLUS BONUS: M CALENDAR by Mitichi


TEAM CEO/ EDITOR-IN-CHIEF CATALINA MAGEE

2014 HIGHLIGHTS

RAINMAKER Breuk Iversen

2014 TPM COVERS

COPY EDITORS

Interview with ANTONELLA ROSSI

Chyla Camacho Christine Radvanyi

Corinna Schaub SUBMISSIONS

Interview with DIANE PERNET Paola Crema Roberto Fallani

Articles: Myra Postolache Photos/ Editorials: Emanuelle Privendo

FASHION WRITERS

Editor: Myra Postolache Adrielyn Christi Viktor Man

WRITERS

Tosha Cole Clemens Joshua Seibert/ J.T. Seibert Erin Schweinsberg

SOCIAL MEDIA

ADS

Lynda Clinton Michael Santoni

AMOK Studio by Francesco De Luca

MEDIA ADVISER Adriana Oancea

OLSEN HAUS

Brittany Clendenning

GRAPHIC DESIGNER

Francesco De Luca Catalina Magee Website: Florian Schmitt Website: Catalina Magee

LOTTI By Ami Cabrera HFFA Chase Lawyers Brooklyn Fashion Week and more

PHOTOGRAPHERS

Douglas Bassett Emilia Vila of Eviem Photography Vincent Gotti

VIDEO MAKER:

BEAUTY ARTICLES

Jonas B Production

5 Beauty Must-Haves For Winter by Erin Schweinsberg

STOMP THE RUNWAY Fashion Show Article by

WolfBehr- Interview by Adrielyn Christi Create A Winter Runway Look- by Erin Schweinsberg

Adrielyn Christi

LOS ANGELES FASHION WEEK

CHRISTMAS ARTICLES

PROJECT ETHOS

Anna Paola Lo Presti Christmas Recipes

and more

GIFT GUIDE (Avoid going broke this Christmas)

By Adrielyn Christi

HOLIDAY WINE GUIDE

PLUS Humanitarians, actions speak louder than words! By Joshua Seibert


Florida Mining Gallery/Photo:Agnes Lopez

WHERE CRUELTY TO ANIMALS IS NEVER ON TREND

www.olsenhaus.com


www.lotticlothing.com


MASTER COURSES SHORT MASTER COURSES ONE-YEAR COURSES WORKSHOPS WINTER FASHION SCHOOL

MASTER COURSES SHORT MASTER COURSES ONE-YEAR COURSES WORKSHOPS WINTER FASHION SCHOOL SUMMER FASHION SCHOOL

HFFA.IT www.hffa.it Via Santa Santa Marta Marta 18 18 Via Milano Milano Italy Italy


MASTER COURSES

Art Direction for Fashion Design & Haute Couture Accessories Design & Luxury Gadgets Marketing & Branding for Luxury Luxury Interior Design

SHORT MASTER COURSES

Fashion Photography Fashion Journalism & Interview Fashion Buyer Concept Innovation for Luxury Interior Design Interior Design for Luxury Retail

ONE-YEAR COURSES Fashion Design Fashion Business Interior Design

WORKSHOPS

Fashion Blogging Fashion Styling & Trends Créateur De Parfums Shoe Design Metal Couture Interior Design for Luxury Retail

WINTER FASHION SCHOOL

Fashion Design Interior Design Marketing & Communication For Luxury Fashion Image Consulting Luxury Shoe Design


A a m o R

lta

n o i h s a F ek e W Rome, 12 - 16 July 2014 Complesso Monumentale S. Spirito in Sassia


Alta Roma FW The 25th edition of AltaRomAltaModa returns to animate the capital, with an unmissable selection of events including catwalk shows, inagurations, exhibitions, previews and special projects. Altaroma once again confirmed its commitment to promoting the excellence of a system, namely fashion, that actively participates in the cultural, productive and economic development of the city and the country of Italy. The international spotlights were once again trained on the Eternal City, making art, culture, tradition and contemporary creativity available to the city. The artist invited to represent the 25th AltaRomAltaModa event was DAIN with the image entitled If The Shoe Fits. His art pointed to a disjointed harmony which simultaneously complements and detracts from the whole, becoming a pardigm of a coherent dialogue between the past, the present and the future, between art, fashion and cinema, though a comparison between languages and eras, in perfect keeping with Altaroma’s mission which, for the first time ever in Italy, featureed a special project by the American street artist with the mounting of the never-seen-before exhibition DAIN | Tribute to Rome. An important sign that highlights the attention of the city of Rome and institutions to fostering a creative movement often used to give a different face, not only from an artistic viewpoint but also in terms of social inclusion, to entire districts and nodal centres of city life, especially in the outskirts. Prime examples are the public art project SanBa, targeted at highlighting the area of San Basilio through the involvement of its inhabitants and international artists for the recovery of the “blind” facades of buildings, and Avanguardie Urbane Roma Street Art Festival 2014, featuring widespread initiatives whose protagonists include several prominent French and Italian artists in a comparative journey amidst the languages of new generation street art. Promoted by Roma Capitale, these projects represent an immersive intervention in that shared, creative project targeted at maximizing the “great beauty” of the peripheral areas of Rome. As is customary, the July 2014 edition of AltaRomAltaModa was held from 12th to 16th of July at Complesso Monumentale S. Spirito in Sassia. The event presented amidst the backgrounds and colours of Rome, revealing fascinating locations of the calibre of Palazzo Braschi, Horti Sallustiani, Le Scuderie di Palazzo Ruspoli, Museo Nazionale Etrusco di Villa Giulia plus an ultra-contemporary space located in Trastevere, between the Botanical Garden, the Tiber and the Gianicolo which was opened, on a one-off basis, especially for A.I. and Altaroma. Welcoming time-honoured couture houses, the fruit of emerging creativity, of innovation and of the entrepreneurial realities that animate the Italian and international fashion system, to Rome, at several of its most emblematic locations, served as a one-of-a kind opportunity which, year after year, makes Rome city increasingly interesting on a global level. The events hosted at these sites were accessed by the public on the days and months following the event. Iconic couture houses Curiel Couture, Renato Balestra and Sarli Couture confirmed their presence on the Altaroma calendar. In addition to the well-established names of Italian Haute Couture, Antonella Rossi, Giada Curti, Luigi Borbone and Sabrina Persechino returned to the Roman catwalks with their F/W 2014-2015 collections. This edition also showed two new entries on the Roman haute couture scene: Rani Zakhem and Peter Langner. Additionally, the Antonio Grimaldi Haute Couture brand was also back with the presentation of an exclusive capsule collection. An event of international scope was marked by the catwalk show presented by Jamal Taslaq who, as an exception for the summer edition of AltaRomAltaModa 2014, showcased his collection at the General Headquarters of the United Nations in New York (8pm local time). For the first time in history, Italian fashion debuted at Palazzo di Vetro. An extraordinary opportunity that highlighted global recognition of Made in Italy. The video and the pictures of the fashion show are available on our website www.altaroma.it from Wednesday, the 16th of July. Altaroma and Bulgari, have teamed up yet again in a project targeted at supporting Save the Children, with the presentation of the book “Forma/Luce”, published by Drago, and a photographic exhibition. An evening event featuring the presentation of a series of portraits of Isabella Ferrari, taken by photographer Max Cardelli, alternated with the reading of poetry written by Aldo Nove on the female universe. The whole accompanied by touching, insightful commentary by Francesco Clemente. Eager anticipation for the 10th date with “Who Is On Next?”, the scouting project conceived and developed by Altaroma in collaboration with Vogue Italia for the search and promotion of young designers on the national and international scene which, this year, included the “10th Anniversary Who Is On Next?” exhibition, celebrating the project’s ten-year milestone. The 10th anniversary event featured an overview, detailing the creative vision of talents who, from the first year to-date, have graced the Altaroma catwalks. Yoox.com, the world’s leading online lifestyle store for fashion, design and art confirmed, once,

again its commitment to the support of young designers and renovated the long-term partnership with “Who Is On Next?”. Yoox.com guides the designers in the development of their brands, by offering the winners of “Who Is On Next?” 2014 an international visibility through the global window of its e-commerce channel, available in more than 100 countries worldwide. A slew of young designers hailing from Altaroma’s creative “breeding ground”, including Esme Vie, Fabio Quaranta, Greta Boldini and San Andrès Milano presented their collections. Young designers who have once again chosen the capital to present their S/S 2015 collections. Rome thus confirms its role as an ideal location to give exposure to ideas and free expression, intercepting the demand of new markets, increasingly aware of quality, craftsmanship and contemporary creativity. Esme Vie, a brand launched in 2013 by Julia Voitenko, winner of the ninth edition of “Who Is On Next?”, returns to Rome with an exclusive preview of its new Summer 2015 Collection, featuring the presentation of the brand’s prestigious evening line, together with combinations of vintage inspiration upgraded with a contemporary twist. Discovered at “Who Is On Next?” and the 2010 winner in the men’s category, Fabio Quaranta presented a S/S 2015 collection that played on the aesthetic dichotomy common to several well-known celebrities in the world of art, music and literature, all protagonists of the last fifty years of the history of international culture. A chorus of often controversial voices and strong identities that allowed the designer to move freely on the dividing line which, since the very beginning, has distinguished the sartorial elements of garments designed for the workplace. Greta Boldini, a finalist brand at the 2013 contest, stemming from the alchemy of the creative minds of Alexander Flagella and Michela Musco, presented a S/S 2015 collection which, based on the techniques of a “Four Hand”ouevre, stired the imagination of more sensitive souls by taking them in discovery of four seemingly different worlds: the cinema of David Lynch with his masterpiece Mulholland Drive; the incontrovertible glamour of Sofia Coppola; the melodic tales of Lana Del Rey and, finally, the awe-inspiring paintings by Hopper. A finalist at the eighth edition of “Who Is On Next?”, San Andrès Milano returned for the fourth time to the Roman catwalks : Roma…Amor de Mis Amores is the title of his preview collection for the forthcoming summer season. Two worlds permeated by a cultured, intellectual romanticism, in an alternation of emotional frames destined to dictate the nature of an intense, unique career path: Rome and Mexico City. These are the settings within which the woman featured in the San Andrès Milano collection for the forthcoming S/S 2015 collection lightly flits. To further reinforce the space given to the promotion of young talents, Altaroma, in collaboration with Vogue Talents, took pleasure in presenting A View On Talents, a selection of Italian designers, curated by Sara Maino, Senior Editor of Vogue Italia and Vogue Talents. The partnership between Altaroma and Vogue Italia was renewed and, like the scouting project “Who Is On Next?”, once again confirmed a desire to support young talents and nurture fresh, innovative experimental creativity. The AltaRomAltaModa events calendar also showcased the presentation of the work of 3 brands, Charles Philip Shanghai, Isa Arfen and Marco Rambaldi, who actually gained well-deserved recogntion while participating in the scouting project sponsored by Vogue Talents. Following the presentation of the catwalk collections ,the event continued with a journey in discovery of the alluring atmosphere of the Rome Marriott Grand Hotel Flora, a sophisticated Italian Liberty-style residence built in 1907, where the sixth edition of Room Service was staged. The project, developed and curated by Simonetta Gianfelici for Altaroma, once again confirmed itself as an expression of sartorial tradition and Italian craftsmanship rendered contemporary through the vision of young creative talents. Each suite was transformed into intimate reception rooms, elegant ateliers and refined workshops, where the S/S 2015 preview collections of fifteen brands, seven of which were Roman, showcased: Alberto Zambelli, De Couture, Domiaso, F2A, Federica Berardelli, Flamina Barosini Jewellery, IJO, L.Rousseau, Le Madamadorè, Poshead, Retropose, Voodoo Jewels. Furthermore, thanks to a collaborative partnership with the International Trade Centre (ITC), Ethical Fashion Initiative, a special section was also dedicated to the creativity of three Ghanaian brands: Anita Quansah London, Christie Brown and Mo Saïque. Hence, guests were treated to an exclusive preview of the F/W 2014-2015 collections, amidst clothing, accessories and jewellery, which were then available in a private sale on Monday 14th and Tuesday 15th of July. A special order and made-to-measure service were also available on request. Trend Privé Magazine 9


Alta Roma FW For this edition, A.I. Artisanal Intelligence, an initiative promoted by Altaroma, presented the A.I. “Roman Inspirations” project, curated by Clara Tosi Pamphili and Alessio de’ Navasques. At his new gallery, scheduled for opening officially in September, as an exclusive favour to Altaroma and A.I., Giacomo Guidi provided a unique space and part of his collection was to create a dialogue between international artists and young designers. The immobile spectators of the exhibition were a group of mannequins dressed in garments, designed by Sartoria Farani and Annamode, chosen in keeping with the historical period and the style of the artists. Though all of International standing, the artists showcasing their works, nevertheless have close ties with Rome not because they were born here, but for artistic and professional reasons. The artists involved were Jannis Kounellis, Nahum Tevet, Gerold Miller, Sophie Totti, Matteo Montani, Maurizio Donzelli and Hidetoshi Nagasaw, all established names who, thanks to their standing, supported and helped channel the energy of young designers of the likes of Arthur Arbesser, Mario Caruana, Paola Balzano, Bradaric-Ohmae, Andrés Romo, Catherinelle, Borgenni, Giannico, Jenì, Albanese, Nora Renaud, Cascàmi. Costumes from “The Great Beauty” designed by Sartoria Annamode, but also those of “The Marvels” by Sartoria Farani were on display alongside other costumes by the same couturiers, which dressed the mannequin-like visitors. Videos and other documents including images, sketches, film posters and photographers gave added insight to the “visible research” under way. And then again, in keeping with Altaroma’s most heartfelt mission, aware since the very beginning of respecting and keeping alive the healthy and necessary co-existence of tradition and innovation, in support of the purest heritage, craftsmanship, places and concepts too often neglected, Maglifico continues its journey in discovery of Made in Italy knitwear in collaboration with The Woolmark Company to present the most original Italian and international creations, all strictly produced in Italy. The Scuderie di Palazzo Ruspoli, located in the heart of Rome, hosted this edition of the exhibition, in which it was developed the theme of “FLORA & FAUNA”, curated by Federico Poletti in collaboration with Modateca Deanna, an International Fashion Documentation Centre which, thanks to its collection and expertise, has supported the project since its inception. In a bid to profile tradition and forward-looking Italian entrepreneurship, Altaroma hosted “Made in Italy. Una Visione Modernista. Johnny Moncada - Gastone Novelli - Achille Perilli”, curated by Valentina Moncada, at the Museo Nazionale Etrusco of Villa Giulia. The exhibition aimed at highlighting the dialogue between fashion, art, photography and design during the years of “La Dolce Vita”, evidencing the unique meeting of these disciplines, from 1956 to 1965, with the creation of catalogues featuring the collections of Luisa Spagnoli, and the incredibile syngergy that was created among several of that period’s most avant-garde artists, photographers and designers. In particular, the exhibition provided insight into the extraordinary collaboration among the designer, the granddaughter of the founder who, at that time had taken over the artistic direction of the Luisa Spagnoli couture house, fashion photographer Johnny Moncada and artists Gastone Novelli and Achille Perilli. “Black Celebration” falls within the context of the priviliged marriage between art, fashion, design and music.The display project, developed and curated by Nunzia Garoffolo, stems from a desire to celebrate black. An evocative exhibition of fashion, haute couture and demi-couture, dresses, accessories and jewellery that speak of Made in Italy elegance, uniqueness and craftsmanship, created by revered couturiers and renowned creative talents. The collaboration between Altaroma and the International Trade Centre (ITC) ,Ethical Fashion Initiative continued not only with the presentation of well-established Italian-Haitian designer Stella Jean, but also a selection of designers from Africa: five of Ghanaian nationality, plus a special guest from Nigeria. Duaba Serwa, Mina Evans and Lisa Folawiyo (Nigeria) presented their collections on the catwalks of Altaroma together with that of Stella Jean, featuring a mix&match of wax prints and impeccable Italian-style workmanship. Additionally, the three Ghanaian brands Christie Brown, Mo Saïque and Anita Quansah London partecipated in Room Service as special guests. Hot on the heels of the success obtained at the first edition, the project “Be Blue Be Balestra”, a tribute to one of the two masters of Italian haute couture, intent on reformulating the initiative by, this time, involving the Rome-based Accademia di Costume e Moda, returned under a new guise. A new edition, conceived with the aim of combining the experience of the Alta Moda Balestra couture house with that of a new generation of aspiring designer who have just finished their training..” Be Blue Be Balestra” is an appointment that, year after year, will involve a different fashion school, to Trend Privé Magazine 10

enable young artists to acquire and put traditional skills into practice, by offering them exposure, as they seek to gain a foothold in the world of fashion. A cultural value to further strengthen and safeguard the art of haute couture and sanction the twinship, “Tandem Rome-Paris”, of the only two cities in the world that boast an immense historical legacy in haute couture. Altaroma once again confirmed its commitment to nurturing, supporting and promoting training: the catwalks of Rome’s High Fashion were graced by Accademia Costume & Moda, IED Rome, Accademia Altieri, the Scuola di Moda Ida Ferri, Accademia Koefia, Creazioni di Moda Maria Maiani, Accademia Italiana, Accademia Nazionale dei Sartori and the Rome-based Accademia di Belle Arti. Additionally, this year’s event included Off Fashion in Rome, a collective catwalk mounted by Polish designers at the Gardens of the Polish Embassy. With video previews, talks, conferences and store openings, the offsite events staged at the event were increasingly numerous and interesting, testifying to the fact that the AltaromaAltaModa fashion week is increasingly viewed as yet another opportunity for promotion. At this 25th edition AltaRomAltaModa confirms itself as a repository celebrating all-round creativity, thus consolidating Rome’s role as a platform of excellence on an international level, promoting a contemporary interpretation of the concept of haute couture, intended as the transposition of a glorious past transformed into a desire for free expression and personalization, by encouraging a concept of genuine creativity in a context devoid of deeply entrenched conventions. An event that has grown significantly over these past few years, thanks to the invaluable support of Altaroma’s partners including, first and foremost, Camera di Commercio di Roma and then Roma Capitale, Regione Lazio and Provincia di Roma. Of no less note is the precious support offered by partners and sponsors of the calibre of L’Oréal Professionnel which, thanks to its decade-long support of Altaroma, has contributed to promoting the image of the event both in Italy and abroad. A special mention also goes to the Italian Trade Agency (ITA), for its support as regards the incoming of the press and foreign buyers and, as a consequence, all activities pertaining to the globalization of Made in Italy and Made in Rome. AltaRomAltaModa once again strived to involve the city and give “runway” fans a chance to experience its legacy thanks to its consolidated partnership with Dimensione Suono Roma, the official voice of Altaroma, which featured the event on air and online, combining a passion for style and fashion with the energy of music. Furthermore, thanks to a radiophonic contest, several listeners had the chance to participate live at the fashion shows. Information regarding fashion week dates (an updated calendar, geolocalization of the events and press releases) were available in real time thanks to the Altaroma App for smartphones and tablets, which can be downloaded freeof-charge, thereby allowing the public to view all events intuitively. BELOW ARTICLE WRITTEN BY MYRA POSTOLACHE AltaRoma Fashion Week was an unforgettable experience and convinced since the very beginning that fashion is capable of expressing itself through contemporary languages, through the valorisation of time-honored cultural and historical roots and inseparable combinations such as -fashion and art-, -fashion and photography- and -fashion and design- . Trend Prive’ Magazine team writer Myra Postolache and photographer Emilia Vila, were there to select the most excited collections and designers from the catwalk of AltaRoma. The team also talked with Alta Roma`s CEO, Silvia Venturini Fendi, and vice-president, Valeria Mangani, about the mission and long term goals of the fashion week. We know that there are a lot of talented designers in the world and we would like to show them that AltaRoma is an amazing experience for them. After such an extraordinary fashion week, here are our TOP 10 DESIGNERS TO WATCH: Paola Balzano Andres Romo Daizy Shelly Arnoldo & Battois (Bags) Shooting Bags (Bags) Oscar Tyie (Shoes) Piccione Piccione Studio 189 Renato Balestra Giada Curti


Photos by Eviem Photography

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BEHIND THE SCENES OF ALTA ROMA Photos by: Emilia Vila of Eviem Photography

Valeria Mangani, vice president of Alta Roma showing artists the work on her iPad

Franca Sozzani, Editor-in-Chief of VOGUE ITALIA

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ALTA ROMA

Cyprien, Fashionista and Blogger www.cyprienthatsall.com

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Nelly Aboagye - Duaba Serwa

Duaba Serwa is a growing fashion brand that incorporates a mixture of innovative intricate details, textures, structure and new types of volumes. “Our story is about bold, effortless beauty and we pride ourselves in the construction of luxurious style lines that cater to the woman who prefers understatements to flamboyant extravagance.” Duaba Serwa is a Ghanaian women’s wear brand, started two years ago by Nelly Hagan Aboagye, a graduate nurse of the College of Health Sciences, University of Ghana, Legon. Duaba Serwa was most recently awarded the African Fusion Designer of the Year at the GUBA (Ghana UK Based Achievements) 2013 Awards. The design label came out victorious in a very strong category; this comes just after her win at the 2013 Glitz Africa Fashion Award for Couture Designer of the Year 2013. She was also nominated for the Mercedes Benz Fashion Week 2013 Awards Designer of the Year. Duaba Serwa is a growing fashion brand that incorporates a mixture of innovative intricate details, textures, structure and new types of volumes. “Our story is about bold effortless beauty and we pride ourselves in the construction of luxurious style lines, that cater to the women who prefer understatements to flamboyant extravagance.”

www.duabaserwa.com

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Our garments are made for comfort and simplicity, with harmonious lines by a bold palette of colors and fine materials such as glass beads that are woven intricately in different patterns and sizes. It is solidly contemporary with a strong African color and design scheme. Designs are a combination of high- waist skirts, cropped jackets, and A-line dresses. The line has recently shown at Mercedes Benz Africa Fashion Week in Johannesburg, ARISE Magazine Fashion Week Lagos, Africa Fashion Week, and the 2012 Ghana Fashion & Design Week.

Images by: Emilia Vila of Eviem Photography


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Images:

Emilia Vila of Eviem Photography Luca Sorrentino Elisabetta Villa/ Getty Images Lookbook: Courtesy of ESME VIE Press Office

ABOUT ESME VIE ESME VIE, a new coming fashion brand with a different approach following an own vision of beauty, is to debut the brand’s new coming Summer 2015 Collection at an exclusive presentation during the July 2014 edition of Italian Haute Couture Fashion Week AltaRoma. Launched in September 2013 during the Fashion Week at Milan, Italy, seat of the brand and its first own showroom opened in the prestigious Via della Spiga, ESME VIE has been embraced from its first beginning on with admiration by enthusiasts out of the first row of fashion. Already before the official brand launch, ESME VIE has been declared winner of the last year’s 2013 edition of the internationally renowned “Who Is On Next” contest for emerging fashion designers hosted by AltaRoma and Vogue Italia, and subsequently inserted in the selection of Vogue Talents. From December 2013 on, ESME VIE has exclusively introduced its first collections at online luxury retailer Moda Operandi, luxury department store Harrods, and further selected premium retailers internationally. Within the upcoming weeks and months, ESME VIE will be further introduced with the broader insertion of the brand’s collections at selected premium retailers in major countries. In a time in which contemporary fashion finds itself often in the pursuit of reigning trends, ESME VIE follows its own vision of beauty in fashion, embracing classical traditions of clothing design, drawing inspiration from the fashion of the 1950s and 1960s, and combining in its collections a timeless elegance without season with a though modern touch in the style of the minimalism of the 1990s. Against the prevailing tendency of our times, ESME VIE is designed to meet the wishes of present-day women that have preserved a love for the elegance of the fashion of the last century, bringing into the shape of skirts, jackets, coats and small, but special accessories, what is the brand’s own vision of creating “Beauty made to wear”. The concentration on essential and clean-cut lines reflects the simplicity, femininity and classiness that can be associated with the brand, but makes the collections eye-catching and prominently outstanding from the ordinary mainstream for the same time. Classical shapes, inspired by the style of timeless fashion icons such as Jaqueline Kennedy, by the designs of great fashion masters as Cristobal Balenciaga or the minimalistic “New Look” of Dior’s 1950s, are interpreted in a contemporary way and newly declined not only in present-day cuts and colors, but also in unique and exceptional materials. Trend Privé Magazine 17


ALTA ROMA FASHION WEEK ESME VIE

A different approach, that is also reflected in the choice of the most precious fabrics and the extensive use of artisanal work for all the creations of the brand, defining luxury in its very own way. Through the highest quality of materials, tailoring and finishing, with meticulous attention to detail, based on the traditions of Italian craftsmanship and the exclusive “Hand-made in Italy” which makes each piece of ESME VIE distinguish itself as unique. All fabrics used for the creation of the garments derive from the most prestigious and renowned Italian silk, weaving and wool spinning mills. Not by coincidence, similar materials had been used by design masters such as Cristobal Balenciaga and Yves Saint Laurent in the mid of the last century before largely having fallen into oblivion in today’s fashion. Each single garment is tailored in a time-extensive process in our dressmaker’s shop based on same specialised knowledge and techniques that have been developed and already employed, among others, by fashion masters as the early Mila Schön. After presenting the brand’s first Pre-Collection for Summer 2015, transmitting the elegance of ESME VIE for the first time also into a summery and seaside-inspired setting, at Milan and Paris during the months of June and July, ESME VIE debuts a first preview on the new coming Summer 2015 Collection at an exclusive runway show during the July 2014 edition of AltaRoma, the prestigious Rome Fashion Week of Italian Haute Couture, on July 15th, 2014. Showcasing the prestigious evening line of the brand, the latest creations featured beautiful Princess Line Dresses, Trapeze Dresses, Chemise Dresses and Pouf Dresses, and combinations of vintage inspired Body Suits and Oval Shaped Blouses and Jackets with newly interpreted Wrap Circle Skirts and Pencil Skirts. Inspired by the colors of the summer, from shades of seaside and sky blue, to the pink and violet hues of late spring and early summer flowers, the color palette of the new coming Summer 2015 Collection ranges from marine blue and sky blue to lavender pink and lilac purple, to lighter tones of classical light rose and magnolia white. Images by Luca Sorrentino

Calvin Klein

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ALTA ROMA FASHION WEEK ESME VIE

The most particular pieces of the collection feature alternating stripe combinations, constructed and hand-sewn from fabric panels of different color tones. The precious materials used for the creations include a Satin Double Gabardine fabric, which has been undertaken to a special treatment granting to the material a particular look and feel, or a rare combination of Double Duchess Satin and Silk Faille, all deriving from the most prestigious and renowned Italian silk weaving mills, and having already been previously used as materials for their creations by grand design masters such as Cristobal Balenciaga and Yves Saint Laurent in the mid of the last century. Bringing a touch of couture into the evening-wear creations, the items are embellished with rich flower decorations, hand-made in same precious fabrics of the garments and according to old artisanal techniques, or complemented with particular flower accessories, bringing in their appearance to association the beauty of lush summer gardens in full bloom. The collection is complemented, for the first time, by footwear created in same precious fabrics and color tones, chosen for the collection`s garments. Each single garment and accessory is exclusively hand-made in Italy and tailored in a time-extensive process in the brand’s dressmaker’s shop, based on same specialised knowledge and techniques that have been developed and already employed, among others, by fashion masters as the early Mila Schön. Images by LUCA SORRENTINO ESME VIE” Press and Buyer Relations “ Sandra Berliane

www.esme-vie.com

instagram.com/esme_vie” twitter.com/esmevie” facebook.com/esmevieofficial” Social media hashtag #esmevie

Calvin Klein

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ALTA ROMA FASHION WEEK GIADA CURTI

Zaghrouta, the particular wedding song sung by Arab women, opened the fashion show fall / winter 2014/ 2015 Haute Couture Giada Curti. In this Arabic atmosphere, a “mise-en-scene” that takes possession of scents, colors, glimpses of a luxury home, you will see the wedding dress and a minimal-chic jacket covered in crystals. The Shukran collection is a tribute from the designer. Giada Curti, to the UAE, particularly Dubai. “Shukran” literally translated means “thank you”. “Thanks for what it was, but also for all the positive things happening in order to realize thoughts and dreams. This collection marks for me and my company, the start of a new adventure, the opening of my Atelier in Dubai. “Giada Curti. Giada Curti mixes languages and cultures, bursts Haute Couture with a modern novel; hyperbolic structures and subtle, tailored applications, profiling brodées and master cuts. The essential part of the style Giada Curti are the pure lines and the refined choice of materials accompanying details to be discovered in each of the 10 models in this capsule collection. The Shukran collection of Giada Curti Haute Couture participated also in Dubai Fashion Week 2014 fall, where was presented the entire collection. Satin, muslin, silk mikado, chantilly lace, macramé, sometimes embroidered, inspired by the colors of Dubai in long dresses, austere, much refined. The soft tones of the desert rose; the pure white of the kandura; steel of futuristic skyscrapers such as the Burj Khalifa, Burj Al Arab and the Emirates Tower. The Turban, an accessory that plays a central role in this story, with its warm colors, unique design, is a must-have winter piece signed Giada Curti Haute Couture. After the extraordinary international success of the summer collection of handbags Gbag, including accessories Shukran Gbag the winter version, made of wool and ribbon encrusted stones, strips of velvet and satin, pearls. Images by www.giadacurti.it

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ALTA ROMA FASHION WEEK GIADA CURTI

Zaghrouta, la particolare canzone matrimoniale cantata dalle donne arabe, apre la sfilata autunno inverno 2014-2015 Giada Curti Haute Couture. In questa atmosfera arabeggiante, una mise en scene che si appropria di profumi, colori, scorci di una dimora di lusso, compare l’abito da sposa: una casacca minimal-chic ricoperta di cristalli. La collezione Shukran è un omaggio della stilista Giada Curti agli Emirati Arabi, in particolare a Dubai. “Shukran tradotto letteralmente vuol dire “grazie”. Un grazie per ciò che è stato, ma anche per tutto quello che sta accadendo di positivo che realizza pensieri e sogni. Questa collezione segna per me e la mia azienda l’inizio di una nuova avventura, l’apertura del mio Atelier di Dubai.” Giada Curti. Giada Curti mixa linguaggi e culture, irrompe nell’Haute Couture con una modernità inedita; strutture iperboliche e lievi, applicazioni sartoriali, profilature brodées, tagli maestri. Parte essenziale dello stile Giada Curti sono la purezza delle linee e la raffinata scelta dei tessuti che accompagnano dettagli tutti da scoprire in ognuno dei 10 modelli di questa capsule collection. La collezione di Giada Curti Shukran Haute Couture ha partecipato anche a Dubai Fashion Week 2014 autunno, dove è stata presentata l’intera collezione. Satin, mussole di seta, mikado, pizzo chantilly, macramè, a volte ricamati, si ispirano ai colori di Dubai negli abiti lunghi, austeri, decisamente raffinati. Le tonalità delicate del rosa del deserto; il bianco candido del Kandura; l’acciaio dei grattaceli avveniristici come il Burj Khalifa, Burj al-Arab o l’Emirates Tower. Il Turbante, accessorio che ha un ruolo centrale in questo racconto, con i suoi colori avvolgenti, dal design unico, è un vero must-have dell’inverno firmato Giada Curti Haute Couture. Dopo lo straordinario successo internazionale della collezione estiva di borse Gbag, tra gli accessori Shukran la versione invernale Gbag, realizzata in fettuccia di lana e incrostazioni di pietre, nastri di velluto e raso, perle. Images by www.giadacurti.it

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ALTA ROMA FASHION WEEK GRETA BOLDINI Written by Myra Postolache “A four handed work” is the definition that could be attributed to the collection SS 2015 of the brand Greta Boldini , that inspires the more sensitive souls with a passage through four words, only apparently different: the cinema of David Lynch with his work Mullholland Drive ; the indisputable glamour of Sofia Coppola ; the melodic tales of Lana del Rey and finally, the emotional paintings of Hopper. The uncontested protagonist that crosses all “realities”, a star lost in thought , sitting on the edge of a luxurious swimming-pool in a sparkling Los Angeles, moves the introspective`s way of the entire collection that elegantly is digging up in the mind of the most famous stars. Couture becomes cooler and unveils a new concept of feminine elegance. The color palette is vibrant and sweet, dominated by neutral and glacial colors like ivory, white and hazel, to fly over the crystal clear waters of a quiet nocturnal pool with the green water, the mint, the iridescent mother of pearl reflections and the metallic that stands out on bronzes and blacks. This time, Greta Boldini reveals his cards on opaque, transparent and ardently wet routes. We can see the sophisticated transparencies of organza and shiny viscose with silk crepes, that whisper with the merino wools and the double wool crepe. Finally, the meticulous embroideries represent the true slogan of the brand Greta Boldini.

Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK GRETA BOLDINI www.gretaboldini.com Written by Myra Postolache The must-have item of the collection is the trench coat, in fact , built like a coat but extremely smooth and light. A worldwide dedication that Greta Boldini wants to recite through every single piece of this collection, ready in a moment, is to satisfy those who live in a cold habitat, as well as those who are ready to fly to places that are hot. A way that touches psychology and dream, success and emotional fears, failures and defeats, is that the brand wants to venture through a collection destined to arrive into the depth for every human soul.

Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK Lisa Folawiyo

Lisa Folawiyo, founder and creative director of Lisa Folawiyo studied Law at the University of Nigeria. With no formal training, she started the label in her home, after the birth of her daughter in 2005. Her passion for clothes and her innate sense of style led her to create what at the time had never been done: the embellishing of the local Ankara fabric. This has now become a global phenomenon. Lisa Folawiyo is a multi-faceted global women’s wear and accessories brand that has perfected the art of wearing Ankara (local West African fabric) through the use of ornate embellishment. This concept developed by the designer, Lisa Folawiyo, transformed the fabric, creating a global print and turning the label into a coveted luxury brand. Incorporating texture with the culturally established tradition of Ankara has been the key to Lisa Folawiyo’s success, creating a conceptual and global design hybrid. Fused with its very own custom luxury prints, Lisa Folawiyo masterly delivers contemporary garments. With a strong eye for tailoring and fit, Folawiyo creates feminine and modern silhouettes with nods to traditional African aesthetics. Each Lisa Folawiyo`s garment boasts a handcrafted and unique history from inception to construction. Folawiyo`s expert beading craftsmen hand embellish each jewel on Lisa`s pieces, on average of 240 hours, a process that reflects the brand’s focus on design`s integrity. Lisa Folawiyo has been featured in international fashion press and worn by celebrities such as Lucy Liu, Thandie Newton and Solange Knowles. Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK Lisa Folawiyo

www. jbylisa.com

Lisa Folawiyo has shown its collections on international platforms – from Johannesburg, London, and Paris, to New York at New York Fashion Week (SS10 & SS12), as part of the Arise Magazine collectives at the Mercedez-Benz New York Fashion Week Spring Summer ‘10 & ’12 collections. Collections also shown at the celebrated Lagos Fashion and Design Week (LFDW) in Lagos, Nigeria. Recently, the label showcased its SS13 collection in Milan at the Vogue Talent Exhibition in collaboration with Vogue Italia. The Lisa Folawiyo SS15 collection is one defined by change. A change characterized by personal growth. Developed during a period of personal tumult, the collection emerges as a depiction of strength, forged by the delicate triumph of Creative Director, Lisa Folawiyo. This feeling of triumph and strength was anchored by the desire to re-create a new visual representation of the Ankara cloth, through an original and perfected set of eyes. Influenced by Folawiyo’s most favored Ankara prints, the SS15 prints depict a new geometry, a realm of lines, squares, and circles - all forming the base for a collection engirded by the idea of modernity. The brand’s sole aim in design is to always create clean and modern garments with a nod to Afro representations, but never without the brand`s honor would the hand embellishment be forgotten by local artisans. The needle and thread in tow, is an aid of a local story told on a global stage. As Jewel by Lisa reaches its 10th year, the brand evolves with a new name, Lisa Folawiyo. As the brand has grown, it resonates soundly with many passions, that of which Folawiyo will embrace on a personal mission to continue to tell personal stories of African culture and ideals in today’s modern world. Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK Mina Evans

Mina Evans-Anfom was consumed by her passion for fashion. After having graduated from London Centre for Fashion Studies at Northumbria School of Design and Design School Southern Africa, she gained invaluable experience working under the renowned Ghanaian fashion designer, Mr. Kofi Ansah. This encouraged her to pursue her dream of launching her own luxury brand in 2010. The Mina Evans brand has already participated in high profile fashion events including Mercedes Benz Fashion Week Africa, Durban Fashion Fair and Vlisco Be your Dream. Mina Evans-Anfom has won several awards for her work– she has been nominated twice the Designer of the year in Ghana and was recently nominated for Fashion Fusion Designer of the year at the London held GUBA Awards. Mina Evans-Anfom also won Emerging designer of the Year at Ghana’s Glitz Africa Fashion Week. Mina Evans was founded in 2010. The brand unveils Mina Evans’ love of fusing luxurious fabrics with Ankara and intricate handpicked embellishments to produce feminine, stylish and timeless pieces. Mina Evans is built on imagination, innovation, excellence, development and social awareness. Ensuring that Mina Evans` clothing brings added value to its clients` lifestyle and with her clothing line, Mina Evans strives to bring added value to her clients by bringing them high quality and elegant items, that guarantee to make them feel special. The brand also produces a capsule menswear dress shirt range. Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK Mina Evans www.minaevansonline.com The Mina Evans brand is looking to consolidate its presence in Ghana and is looking to establish itself across the rest of Africa and the international market.

SS 2015 The concept behind this collection is the idea of contour lines. Mina Evans was inspired by the contour lines used in mapping and the lines marked on a rock by the process of erosion. This effect has been recreated as a degradé and by overlapping chiffon fabric. A touch of sunshine and the imprint of nature are brought to the collection by working with a Ghanaian dyeing specialist to produce sun cloth. This unique fabric is created using a sun-dyeing technique, where vegetation is arranged under the fabric creating a one-of-kind print. Working with a dyeing specialist, Mina Evans was able to create the final result of her choice. Press & Sales Contact: info@minaevansonline.com Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK Stella Jean

Young Italo-Haitian designer Stella Jean was born and currently works in Rome, where she lives with her two children. She grew up in a family where multi-culturalism, art, fashion and beauty belonged to daily life. Stella began her career as a model for Egon Von Fürstenberg, but soon discovered her real creative calling. In July 2011, she was one of the winners of the prestigious “Who Is On Next?” contest and in September 2012 she debuted during Milan’s Fashion Week with a brave, sophisticated and suggestive show in collaboration with White. In June 2013, she presented her first menswear collection with a show in Florence, part of the project Pitti Italics, at Pitti Uomo. In September 2013, Stella Jean was chosen by Giorgio Armani to show her collection in the spaces of the Armani Theater during Milan Fashion Week, reinforcing her role as representative of the Italian creativity’s new wave. In addition, on June 12, 2014, Stella took part in the Fiftieth Anniversary of the International Trade Centre (ITC) in Geneva, where she was invited to participate in the Panel Discussion “The Power Of Empowered Women” at the Palais Des Nations and on the same day, she presented at the World Trade Centre (WTO) a collection made by garments created in collaboration with the project of ITC Ethical Fashion Initiative. The Stella Jean brand is about pure métissage, which echoes and evokes the designer’s personal story. The refined and precious mood of Stella Jean designs is incessantly inspired by her multi-culturalism, which she translates into her very own, unmistakable style: the “Wax & Stripes Philosophy”. Her distinctive style is not only the union between waxed textiles, Fifties chic, men’s shirt fabric, and an impeccable European cut: the designer always looks to the future and to the possible historical and cultural combinations, for a transversal and ground-breaking creativity which possess no limits to cultural, social, and fabric mixes. All this is being supported by the necessity to project a new idea of multi-culturalism of which Stella is a real-life example. Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK Stella Jean

www.stellajean.it

The exploration and the protection of Stella Jeans` origins are reflected in the project ITC Ethical Fashion Initiative. The designer is collaborating with the International Trade Centre, a joint agency of the World Trade Organization and the United Nations: the Ethical Fashion Initiative is about creating beautiful luxury hand-work produced 100% ethically by disadvantaged communities in Africa. This ITC program generates work by creating an infrastructure where the fashion luxury business can develop and produce products. It is about a proper, accountable business which is sustainable and environmentally sound, promoting sustainable economic development and opportunities in countries that do not need our charity. The SS 2015 collection by Stella Jean was presented on the occasion of the AltaRomAltaModa July edition. The collection is based on an anthropological and cosmopolitan mood, characterized by a perpetual succession of cultural trompe-l’oeil: fabrics and combinations define new narrative landscapes outlining an unprecedented aesthetic where fashion (ethical fashion) becomes a spokesperson. The ten looks for this Spring/Summer, made with hand-loom fabrics produced in Burkina Faso and with the Bogolan (hand-made Malian cotton fabric traditionally dyed with fermented mud), was presented together with a line of accessories that are a tribute to the native Haitian culture. In an authentic cultural symposium, including visions and expressions of worlds only in appearance far away from each other and in contrast, the jewelry made in Haiti, the bags in Burkina and the Bogolan fabric assembled in Kenya, outline the characteristics of a styling focused on the importance and the inherent richness of artisanal production by different communities, in the name of an off-hand syncretism that converges in a collection that is pioneer of a needed historical/ cultural counter-colonization. Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK San Andrès Milano

A finalist of the eighth edition of “Who is on Next?”, the scouting project developed and organized by Altaroma in collaboration with Vogue Italia, San Andrès Milano returns for the fourth time to the Roman catwalks. Born in 1981, Andrès Caballero, a designer of Mexican origins and Milanese by adoption, is the brainchild behind the San Andrès Milano brand. He learned the trade at various fashion and couture schools. In Mexico City he won a scholarship to attend Istituto Marangoni in Milan and subsequently a scholarship for a postgraduate course in Haute Couture at the Paris American Academy in Paris. Two cities. two souls, two worlds permeated by a cultured, intellectual romanticism, in an alternation of emotional frames destined to dictate the nature of an intense, unique career path: Rome and Mexico City. These are the settings that the designer has chosen for his forthcoming Spring/Summer 2015 collection. Settings between which the woman of the San Andrès Milano brand lightly flits in a sort of continuous creative divertissment marked by the rhythms of frenzied music. A tribute to the past but also one to the present - this is the leitmotiv that the Mexican designer has decided to implement throughout his collection, calling to mind the Sixties, when intellectual figures were destined to become inspirational muses and all types of art forms messengers of ideals dear to the noble, sensitive souls of yesterday and today. Color takes centre stage, cohabiting with plays of graphic elements where stripes and checks intermingle and complement one another and where flowers are translated into artistic handmade brushstrokes, elegantly poised on black and white lace resulting in a striking visual impact that keeps time with the rhythm of the music, emotionally permeated by that bourgeoise spirit with which each garment in the collection appears to declaim its right to life. Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK San Andrès Milano

Proportions are large and volumes are important, but never constrained, intermingling harmoniously with the lengths of skirts that pair beautifully with shirts and over-size tops. Romantic, square-shaped dresses whisper lightly to each other, exchanging quips and notes with graphic outerwear and three-color jackets made from uber-elegant silk mikado. The luxurious textures of Italian fabrics made exclusively for the Maison, highlight a vibrant color palette, silk mikado, double organza and small fil coupé checks and lace. The designer described himself as‘’I’m just a romantic type, but in love with what I do, because this collection is me in the past and me in the present, and is about two souls in one person. ‘’ Indeed, the SS15 collection was inspired by two cities, two worlds of full intellectual romanticism, in an alternation of emotional frames. Andrès Caballero mentioned that the woman of this collection ‘’lightly flirts in a sort of continous creative fun marked by the rhytms of frenzied music’’ . A romantic Rome, exuding the kind of energy that only the Eternal City is capable of transmitting and one that is perfectly convincing in terms of the designer’s choice of coupling intellectualism with a joyful, colorful Mexico, where everything transudes a spirit of emotional intent and goals to be achieved. A heart that beats to two drums, a rhythm marked by dual sensations, a collection destined to become a biography of an author, namely Andrès Caballero, in whose DNA the culture of two eternal cities is firmly embedded.

www.sanandresmilano.com Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK PICCIONE PICCIONE

Born and raised in Sicily, fashion designer Salvatore Piccione, graduated at “Istituto Europeo di Design” of Rome in 2008. He then worked with Mary Katrantzou as a Fashion and Print Designer on the brand`s special projects for Swarovski, Topshop, Pablo Bronstein and Longchamp. He collaborated as freelance Print Design for Celine in 2012 and he currently collaborates with the brand Hobbs in London. He has continually developed his craft and emerged as a capable designer with a full mastery of tools for creating graphics of technical drawing adorned with vibrancy. His strong sensitivity towards womenswear, a passion for detail, a love for embroidery, ornamental embellishment and a constant search for creativity and beauty, led to the creation of the brand Piccione • Piccione. The project speaks to a woman who loves to dress with a twist. A lean and fluid silhouette in simple, yet sophisticated lines gets precious with silk, cotton and techno materials. Lights and color come from detailed and enchanting prints, a world of fairy tales developed on 3D. Flowers, jewels, kaleidoscope shards, natural and architectural elements turn into intricate worlds, where everything is dreamy and highly evocative. Hand-crafted embroideries and embellishments give a delicate final touch to the item, creating magic. Piccione •Piccione is produced and distributed by Errebi Sri, an Italian company based in Milan.

Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK Piccione Piccione

Spring Summer 2015 Collection is all about movement and the rebirth of nature at spring time. Birds, bees and things in motions are the conduit for expression. Peach flowers in bloom grace delicate dresses. Inspiration comes from macro pixels channeling the pop paintings of Roy Lichtenstein. Pixels become dots and then, they become laser cuts. Everything is about movement and evolution. Short flared dresses, small coats over skinny trousers, short feminine pants combined with sleeveless tops are some of Piccione`s great pieces. The dresses are short and have a graceful A shape. Chiffon drapes and pleated details turn into graceful decorations. Prints are the focus of the collection and are combined in eye catching shades of light blue, white, pink, lime green and hints of yellow. Piccione Picciones is moving forward, recognizing its birth place and embracing the fun part towards a distinctive direction.

www.piccionepiccione.com

Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK PROJECT 149

Established in 2009 by designer duo Monica Mignone and Elisa Vigilante, the Project 149 brand is headquartered in a workshop/ showroom located in the heart of Cremona, Italy. In 2012, Elisa and Monica won a contest organized by the Cool Hunter Italy’s Trade Show, where they were judged as best fashion designers, winning a launch campaign on the Russian market. In January 2013, renowned publicatin Fashion Magazine included the creative duo in their guide to new designers, crediting them among the 10 best young, Made in Italy womenswear brands. Their stylistic trademark is based on soft, unusual silhouettes, combinations of materials featuring a skilful meld of spicy colors, bold prints and techno fabrics, for a contemporary woman boasting a dynamic, sophisticated style.

Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK Project 149

Project149 is a project founded upon the creative mentalities of Elisa Vigilante and Monica Mignone. The creative center of the brand is their workshop/showroom in the heart of Cremona. In September of 2012, Elisa and Monica won a competition organized for Cool Hunter Italy’s Trade Show, where a jury made of representatives from the Italian-Russian Chamber of Commerce (Soget e Società Italia) selected them as the best fashion designers, and awarded them the opportunity to launch a campaign for the Russian market. In January of 2013, the duo was featured in a guide on new designers in the well-known publication Fashion Magazine, in collaboration with Cotton USA, which credited them among the top 10 young designers of “Made in Italy” womanswear, alongside Co|Te, Stella Jean, and Au Jour Le Jour. In the same year, after realizing the success of their first project, the brand`s About Me, Elisa and Monica decided to embark on a new creative path: thus, the brand Project149 was born. Their 2014 Spring/Summer Collection was featured in Vogue Italy’s October 2013 issue, within the “New Talents” section on Vogue.it. In July 2014 the brand has been chosen as a finalist of the 10th edition of “Who Is On Next?”, project of fashion scouting created by Altaroma in collaboration with Vogue Italia.

www.project149.com Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK RAFFAELLA CURIEL

Raffaella Curiel, the Italian Fashion intellectual, daughter of the great Gigliola, that was dressing and had friends like the Milanese and international aristocracy and bourgeoisie since the 70s. Raffaela was born in Gardone Riviera and was brought into the world of fashion by a genetic destiny and choice. She worked as a student in a French design school for Pierre Balmain and under the watchful eye and stern of her mother. In her own way, she`s always had collections that marked a particular line, color or cuts following the trend, and proposed topics to be performed and interpreted in a modern way: a tribute to a great artist, to a novelist, or to a foreign country. She dedicates fashion shows from Balla to Schiele, from Klimt to Beardsley, from Velasquez to Vermeer and to Victor Hugo, to India, to Russia and to Frida Kahlo`s Mexico. Just as mentioned: “she is a woman of many facets that could square the circle and at the same time create the magic of the ball.” In 1998 Raffaella opened her first independent project, the line “Gigliola Curiel” GI.GI. LTD A concept of ready-to-wear extremely young and feminine, a summary of the stylistic tradition in which fashion is synonymous with class, culture, sophistication, and ongoing research. Currently Gigliola Curiel is present with her own collection in the world and continues to support her mother Raffaella in running the family`s business “Raffaella Curiel” , in the name of a style recognized internationally. Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK Raffaella Curiel

Raffaella Curiel, l’intellettuale della Moda Italiana, figlia della grande Gigliola che dal dopoguerra agli anni ’70 vestì e fu amica dell’aristocrazia e borghesia milanese ed internazionale, nasce a Gardone Riviera. Approdata, per destino genetico e per scelta, al mondo della Moda dagli studi classici, lavora sotto la scuola francese con Pierre Balmain e sotto l’occhio attento e severo della madre. In modo tutto suo. Sempre collezioni che ogni volta segnano una particolare linea, di colori o di tagli seguendo il trend, prefiggendosi temi da svolgere ed interpretare in chiave moderna: ora un tributo a un grande pittore, ora a un romanziere, ora a un paese straniero. Dedica infatti sfilate da Balla a Schiele, da Klimt a Beardsley, da Velasquez a Vermeer ecc., come a Victor Hugo, all’India, alla Russia ed al Messico di Frida Kahlo. Così come è stato scritto: “ E’ una donna dalle mille sfaccettature, che potrebbe far quadrare il cerchio e nello stesso tempo creare le magie della sfera”. Nel 1998 inaugura il suo primo progetto autonomo, la linea “Gigliola Curiel” GI.GI. S.r.l. Un concetto di prêt-à-porter estremamente giovane e femminile, sintesi di una tradizione stilistica in cui la moda è sinonimo di classe, cultura, raffinatezza, di continua ricerca. Attualmente Gigliola Curiel è presente con la propria collezione in tutto il mondo e continua ad affiancare la madre Raffaella nella gestione dell’azienda familiare, nel segno di uno stile internazionalmente riconosciuto.

www.raffaellacuriel.com/

Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK SABRINA PERSECHINO

The female designer has presented the collection ‘Matrice: form, sign, inspiration and generation item’ on the catwalk which was born from the study of the process that creates the great architectural works. “Formula, sign inspirator and generator, Matrix is an element of design borrowed from nature and from which complex architectural forms develop”, explains the designer Sabrina Persechino. “The source of inspiration for my collection was the compositional process of Frank Lloyd Wright, whose idea of translating the natural organic forms in architecture is reflected in the Solomon R. Guggenheim Museum”. (Written by www.blogwalk.de) Excellent show, perfect artwork - really ‘fashion meets art’! (Written by www.blogwalk.de)

http://moda.atelierpersechino.com Article retrieved from http://www.blogwalk.de/fashion-meets-art/alta-roma-sabrina-persechino-runway-show-5346.html Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK

Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK TAK ORI

Lana Takori is the creative mind behind the exclusive knitwear brand, Tak.Ori Italy. Following 15 years working in the luxury fashion industry, it was a natural progression for Lana Takori to start her own line and with a penchant for collecting hats and scarves everywhere and then these pieces became the starting point for her fashion label. Made in Italy and often hand-made, Lana Takori has set her sights on revolutionising the fashion knitwear scene. By creating pieces which lend themselves well to any style of clothing, using beautifully crafted cashmere, extra virgin wool and mohair, her mission is bearing fruit as her unique and eye-catching designs with their ageless style and appeal are must haves for A-List movie stars and fashion “It” girls. Lana Takori’s collections have generated great press recognition and gained her some of the most prestigious stockists in the world including Browns in London, Colette in Paris and online luxury portal, Net-A-Porter. Most recently the label was nominated as one of 9 finalists in the womenswear category on Vogue Italy’s “Who Is On Next? Award” On the back of her international success, Lana Takori has branched out and designs a total-look collection each season. Milan is home, but the influence of her Eastern European background is ever present in the use of bright colors and eclectic prints, all underpinned by a classic Italian elegance. Tak.Ori Italy appeals to the modern, fashion-forward woman who does not want to sacrifice comfort for style. As the designer herself says “The type of hat a woman chooses to wear, is often the reflection of her personality.” Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK TAK ORI

After gaining work experience in the fashion industry, in 2013, Svetlana Taccori finally created her own line Taki Ori brand. Tak.Ori is a womens-wear brand of scarves, skirts and sweaters with a one-off focus on the creation of hats, a highly personal accessory that defines the personality of the women wearing them. Only a few, select models and a wide range of colors distinguish her line. The turn of the last century brought many changes - political, economic but particularly social. The freedom to throw off the restrictive corsets and full length skirts arrived and gave way to shorter hair, shorter hemlines, and lips painted in stronger hues. First swimwear was born. And although the state’s fashion police attempted to control the lengths of pants, an important step of expression was taken. The march to freedom continued in the form of the female pan .Worn by fashion enthusiasts and liberals, this garment tore up the rule book by ignoring the old stereotype. Coco Chanel introduced garments that altered irrevocably the daily closets of women, when she introduced everyday jersey/knitwear pieces. The most comfortable and versatile material reflected the hard won freedom with its ease of movement and its modernity. The Tak.Ori Italy SS15 collection is dedicated to freedom. It is dedicated to a modern and strong woman. Using a new pioneering knit-technique, the collection consists of dresses, skirts and jackets that show simple, yet elegant basics in silk or cotton, combined with complex jacquard pieces with inlays. All made with utmost care to ensure the precision in order to maintain the renowned quality of Made in Italy.

www.tak-ori.com

Images by Emilia Vila of the Eviem Photography

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ALTA ROMA FASHION WEEK VITTORIO CAMAIANI When the sewing machine stops, the hands come into action. This is how Victor Camaiani`s pret-a-couture comes to life. The woman of Victor Camaiani is stylish and practical, feminine and modern, ready to challenge the contemporary with a timeless style. In 1984, Victor remains haunted by the fashion ateliers of Massimo Fioravanti from the via Fontanella Borghese, in Rome and in Crispi, San Benedetto del Tronto. It was in 1988 that Camaiani, a lover of art and beauty in general, began his career, thinking and creating a style for an independent woman, capable of looking beyond the news. And in homage to his masters, he reinvents the formula-event “Atelier” for one day in various Italian cities, where his loyal customers came and saw his perfect tailoring from close-by, chose fabrics and colors, tried on clothes, accessories and could no longer live without the master designer, Vittorio Camaiani.

Images by Emilia Vila of the Eviem Photography

Calvin Klein

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ALTA ROMA FASHION WEEK Vittorio Camaiani

Quando la macchina da cucire si ferma entrano in azione le mani. nasce così la pret-a-couture di Vittorio Camaiani, giovane stilista ma sarto d’antan. La sua donna è elegante e concreta, femminile e moderna, pronta a sfidare la contemporaneità con uno stile senza tempo. Nel 1984 rimane stregato dalla moda negli atelier di Massimo Fioravanti in via di Fontanella Borghese (Roma) e in vicolo Crispi (San Benedetto del Tronto). E nel 1988 che Camaiani appassionato d’arte in particolare e del bello in generale, inizia la sua attività pensando e creando uno stile per una donna indipendente capace di guardare oltre l’attualità. E in omaggio ai suoi maestri reinventa la formula-evento Atelier per un giorno, in diverse città italiane, dove le sue clienti affezionate entrano in una ideale sartoria, vedono da vicino le sue collezioni, scelgono stoffe e colori, provano abiti ed accessori ed escono senza più poter fare a meno di un capo griffato… Vittorio Camaiani.

www.vittoriocamaiani.it

Images by Emilia Vila of the Eviem Photography

Calvin Klein

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ALTA ROMA FASHION WEEK RENATO BALESTRA

The second edition of Be Blue Be Balestra, staged in collaboration with Altaroma, has now been taken to a new level. Master couturier Renato Balestra offers the time-honoured experience of his fashion house, not only to the young graduates of the Accademia Costume & Moda in Rome, but also to the new generation of students enrolled in the course on Fashion Communication who, in agreement with Maison Balestra and Altaroma will contribute to its promotion. “A generous example of a dialogue between a master couturier and young people seeking to gain a foothold in the world of fashion and build their careers, while drawing upon a legacy of unique, invaluable experience” Silvia Venturini Fendi, President Altaroma Tradition on the one hand, and experimentation on the other, Renato Balestra puts his experience at the disposal of youngsters. In fact, the revered designer has accepted to take on the role as their guide and mentor, not only by offering them his support and promoting their work, but also by giving concrete shape to their ideas. The development of the creative process, from design to the creation of the end products, whether outfits or accessories, will be documented by a video, shot ad hoc, which will take viewers, step-by-step, through the process involved in the “making of ”. “Blue by election, blue by instinct and blue as an emotion, creating a sense of absolute harmony..” Maestro Renato Balestra Images by Emilia Vila of the Eviem Photography

Calvin Klein

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ALTA ROMA FASHION WEEK Renato Balestra

Born in Trieste, Renato Balestra comes from a family of architects and engineers and after a childhood steeped in the Mid-European cultural environment of the area, he too began studying for a degree in civil engineering. However, even from the earliest days of his youth, he dedicated his much of his time to artistic activities, including both painting and music, and devoted several hours a day to studying the piano. It was not until the last year of his engineering studies, however, that he became involved in fashion, creating a design in response to a bet made among friends. Without his knowledge, the result was sent to Milan and, to his great surprise, he was invited to participate in the creation of an haute couture collection. It is fair to say that fashion chose Renato Balestra, rather than Renato Balestra choosing fashion. The move from Milan to Rome was rapid. He started to collaborate with the most important fashion houses in Rome, like the Sorelle Fontana and Shuberth and worked also for certain movies. Renato Balestra opened his first Roman Atelier in Via Gregoriana. A few years later, Via Sistina, will became the symbol of the Maison where the designer began his rise to international fame and where he dressed the most elegant women in the world.

www.www.renatobalestra.it Images by Emilia Vila of the Eviem Photography

Calvin Klein

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ALTA ROMA FASHION WEEK DAIZY SHELY www.daizyshely.com Daizy was born 1985 in Israel, where she spent her childhood and youth together with her beloved family in a little village close to Tel Aviv. Motivated by an innate tendency and interest in creativity and art, she moved to Milan in 2009, where she decided to attend the course in Fashion Design at the Istituto Marangoni. During this path she understands that fashion is her real future, something that she can’t live without. In 2011, as soon as she completed her studies, she decided to invest on herself and to create her namesake brand; Daizy SheJy. Daizy has a strong and multifaceted personality: sometimes dark and mysterious, whereas others times more romantic and imaginative. These characteristics are reflected in her collections, both in the mood and the choice of fabrics or colors. Her interests are various and heterogeneous as well as her inspiration that is a mix that came from her roots, feelings, experiences ; from her passions: contemporary art, cinema, music and above all, from the energy that she has always found in her family especially in the most important women of her life: her mother and her grandmother. She decided to live permanently in Milan, where in October 2013 she opened her own Atelier.

Credits to:

Paolo De Vivo (www.paolodevivo.com)

Calvin Klein

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ALTA ROMA FASHION WEEK DAIZY SHELY www.daizyshely.com Daizy Shely`s collection is dedicated to all those women who have “something to say”, powerful and self-confident. Daizy designs clothes for women like her, who believe that fashion should make you dream. She has been fairly fearless from the start, from this fact comes the strong identifiably of her style that guarantee, from the very beginning, a clear identity to the Brand. The result is a line of women’s wear that focuses on quality of materials and tailoring of cuts, in a perfect balance between femininity and determination. Daizy Shely provides to her brand her engaging color sense and her talented technical in building models: every single item is a combination of high quality facon, luxury fabrics and obsessive focus on details. The mix of Daizy’s favorite elements....silk, organza, leather and feathers creates unique pieces with an unexpected twist. She put emphasis on graphic prints sometimes in potent color combinations, sometimes in tender and innocent shades; she put prints on extraordinary silhouettes really close to haute-couture world and the result of her creativity is wearable and attractive.

Credits to:

Paolo De Vivo (www.paolodevivo.com)

Calvin Klein

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ALTA ROMA FASHION WEEK DAIZY SHELY www.daizyshely.com SPRING SUMMER 2015 “While I was doing research for my spring/summer 2015 collection 1 came across a fascinating and wonderful book Before They Pass Away, by the British photographer Jimmy Nelson. The book documents the world’s last tribes just before they disappear with very few words and many beautiful images. The book is a catalyst for change, a museum of knowledge. Not one filled with masks and spears and feathers, but a place of learning, said Jimmy about the book, and I totally agree. Maybe we can’t stop the world from changing, but these images can definitely remind us and generations to come, of how beautiful the human world once was.”

Credits to:

Paolo De Vivo (www.paolodevivo.com)

Calvin Klein

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ALTA ROMA FASHION WEEK DAIZY SHELY www.daizyshely.com

“In my collection I tried to find my personal tribe, somewhere far, maybe in other world. Inspired by the last tribes, their different cultures, customs, body paint and tropical flowers, I create my own fantasy tribe. I draw the print of the collection by hand with bright colors as they use to draw on their bodies. I used natural material colored with strong colors, to give the feeling of a different king of tribe. My tribe…between reality and dream.”

Credits to:

Paolo De Vivo (www.paolodevivo.com)

Calvin Klein

Image above by Eviem Photography Trend Privé Magazine 49


Silvia Venturini

FENDI

F

endi is one of fashion`s most glorious dynasties of all times, with almost 90 traditional Italian years of inspiring fashion collections and the label that launched the “It” bag. MYRA POSTOLACHE talks to Silvia V. Fendi`s about the amazing Alta Roma Fashion Week.

Silvia is a third generation member of the Fendi dynasty. She, along with her mother and four sisters, inherited that family business from her grandparents, Edoardo and Adele. She is now the creative director of accessories and mens-wear of the label. Silvia Venturini Fendi lives in Rome and is a collector of everything, even newspapers. She doesn`t sell her things and she collects everything in a palace of breath-taking beauty that screams her name. Silvia Venturini Fendi has been the artistic director of Fendi`s accessories since ‘99 (when the brand entered the LVMH), while Karl Lagerfeld is the artistic director of women’s fashion since ‘65. Chaired as the AltaRoma`s CEO, an institution which meaning is to bring the Italian couture to the glories of the past (in July, in partnership with Yoox, she has instructed young designers to reinterpret the cornerstones of the Italian dressmaking, the pajama-palace of Irene Galitzine to evening dresses of the Fontana sisters). Fendi has been active on the fashion design scene as a loving sponsor for different projects that launches new talents. The most recent project is called “Handmade for the Future” and transforms all the Fendi boutiques in the world into workshops, where craftsmen of the brand and designers work together, to create pieces made from different materials. “I think there is a return to the manual, so we published The Whispered Directory of Craftsmanship: A Contemporary Guide to the Italian Hand Making Ability, a book that pays tribute to the legacy of Italian know-how and then of what it should mean made in Italy.”

Silvia Venturini Fendi and Myra Postolache at Alta Roma Fashion Week

Under which rules can a designer join the Alta Roma Fashion Week? Silvia Fendi: First of all, a little history, marketing web tools (website, social networks), a real target and three-four launched collections, not necessarily made in Italy. Alta Roma Fashion Week promotes Haute Couture and we are very focused on the collection’s quality and the collection must be entirely executed by hand and must have brilliant details on the fabrics, that make the difference and reflect the uniqueness of the designer. A designer must be able to produce and create original collections that have the base of high fashion conditions and we have many examples in the history of Alta Roma Fashion Week like Renato Balestra, Elie Saab, Raffella Curiel and Jean Paul Gaultier (Special Guest of Alta Roma Fashion Week July 2013).

She is a strong, beautiful woman who dresses in a classical, clean and linear way and to me; she is the definition of “simple chic”. Catalina Magee (TPM Founder/ CEO) What was the good news brought by this edition of Alta Roma July 2014? Silvia Fendi: In this edition, I think the shows were spectacular and we focused on the details of the show at 360°, because AltaRoma wants to give visibility to the designers, but also wants to create growth opportunities for them and if a designer is really good, with a spectacular show and the right buyers, it should only take a little to be contacted by international retailers or buyers from the most important companies in the world. In addition to the show, the number of international buyers has grown a lot this year and it was one of the most important goals for us as and to bring the most important names from the media world like famous fashion editors and bloggers (Diane Pernet, Suzy Menkes, L’Officiel Magazine, Marie Claire, Elle, etc ). Many times it happens that a fashion week festival offers to the emerging designers a lot of visibility, but is not enough and I think that it`s also important to create an important long-term market for their brand too. Trend Privé Magazine 50

All Images by Emilia Vila of Eviem Photography


VALERIA MANGANI - Fashion is my passion, women are my mission. Truth is my religion. - Valeria Mangani, Vice-President of Alta Roma Fashion Week Article by Myra Postolache

Images by Emilia Vila of the Eviem Photography

Valeria Mangani (Vice President of Alta Roma) and Franca Sozzani (Editor-in-Chief Vogue Italia)

You can feel the passion for fashion run through your veins when you are near a woman like Valeria Mangani. I was very impressed by her energy and love for humanitarian causes. She is the mother of two children and the Vice President of Alta Roma Fashion Week. (www.altaroma.it). Valeria Mangani was born in Johannesburg, South Africa. She speaks French, Italian, and English fluently. She was admitted at the prestigious University ‘’Parsons School of Design’’ in New York at only 17 years old and then followed by a four year Degree in “Fashion Design” at the European Design Institute - IED, in Rome. Later, she specialized in “Precious Stones, Diamonds and Pearls” at the Geological Institute of America-Santa Monica, in Los Angeles. She also attended courses in London, at the auction house Christie’s, with the “17th and 18th century paintings and furniture”. In 1994, she received her degree in Nutrition Education and Oceania at the College of Clinical Nutrition, Brisbane, Australia. Since 2006, she holds the title of “President of the Women’s Universe Association”. Every year, she creates the “Capitoline Venus Award” held at the Capitoline Museums, under the patronage of the Ministry of Labour and Equal Opportunities. In 2007, she was a professor at the Master of the Higher Women’s Studies at the European University of Rome for the session on “Women’s Health”. In 2008, she held ceremony as Master in Public Administration and Companies at the School of Public Administration and Local Authorities (CEIDA). Also in 2008, she was part of the Election Committee for External Relations of the Mayor Alemanno. Since May 2008, Mayor Gianni Alemanno appoints her as Councilor for External Relations of the Mayor of Rome. Starting with 2009 and until 2011, she was the lecturer of the course “Materials Technology in the workplace” at the Faculty of Occupational Medicine, Sapienza`s University of Rome. “When Science Meets Fashion” is how she likes to call this class. Since May 2009, she was chosen as the Vice-President of Alta Roma. In 2011, she was appointed the Head of the Institutional Relations IBAC- International Business Advisory Council. This International board was coordinated by Sir Martin Sorrel (WPP chairman) and composed of more than 50 CEOs and presidents of major worldwide corporations. Since 2012, she has been teaching at the University Roma the “Languages of Tourism and Intercultural Communication”, at the Faculty of Humanities. She is the entrepreneur and CEO of Valeria Mangani Company Ltd. She sits on numerous committees of prestigious non-profit organizations active in the protection of human rights with constant contacts with the American cultural environment. She is the Godmother to several high impact socio-cultural, national and international events. Countless articles and interviews in Chinese and Russian have been written about her as the leader of the issues of ethics and productivity in the fashion industry. As part of her research studies, she is the author of successful publications (over 10 volumes in the field of wellness and protecting the quality of life). The protection of the individual’s body, physical and cultural integrity is at the center of her interest. She participates in numerous national and international conferences on the topic, as a rapporteur. The most important force of Italian Haute Couture and new platforms for emerging designers, Alta Roma is synonymous with tradition and experimentation. The promotion of “Made-in-Italy” for the protection of values of craftsmanship that made Rome famous around the world, which is the intent of Alta Roma, is realized in the promotion of excellence to neo-couture, as the definition of a new language. Alta Roma is the meeting point between traditional tailoring and cutting-edge, researches in an international scenario where art, fashion and culture are merged. Our editor and writer, Myra Postolache, attended Alta Roma Fashion Week and after the Renato Balestra show, she interviewed Valeria Mangani, the Vice President of the Italian high fashion merchandising trade association “Alta Roma”. She said that high fashion merchandising associations in Rome, Italy, and China have collaborated in July at Alta Roma Fashion Week and that the high fashion industry market in Italy will be very powerful for the next five years.


Roxana Enache Photography Iris Serban Designer Geta Marin Academy Hair Style Cristian Buca Make-up

Top and bottom images by Emilia Vila of the Eviem Photography/ Bottom image: Valeria and Suzy Menkes

Myra: What did you like more about Alta Roma Fashion Week July 2014 Edition? Valeria Mangani: I was impressed by all three hundred and sixty degrees of all the collections. In Italy there are talents in Haute Couture / Demi Couture and they just need a guide that makes them figure out where to start and how to continue to resist long-term statements in the high-fashion and couture industry. I think that Alta Roma Fashion Week is a springboard for all these talents from the haute couture industry and will do anything to stage produce the best ‘Made in Italy’ even on important foreign markets. Myra: How does a designer join this fashion week? Valeria Mangani: As a designer it is not enough to be special but I think it is important that the substance of the creations must be derived from the industry base on haute couture ‘Made in Italy’. The hand-made work in the high-fashion industry should be interesting for us to understand, as well as who we can promote through Alta Roma Fashion Week. We carefully select the designers who want to join, because it`s important for us that the potential of the designers can provide us powerful impressions for better merchandising in the high-fashion industry and foreign markets. Myra: Any plans for the next edition of Alta Roma Fashion Week that you could share? Valeria Mangani: There are plenty of wonderful things that will be in the next edition and certainly many new designers from the Italian fashion industry. We will continue to promote new talents from all over the world through our projects like “Ethical Fashion”, “Artisanal Intelligence”, “World of Fashion”, and “Who’s on Next”, which is a project in collaboration with VOGUE Italia and is also one of the most powerful projects in the fashion Industry for emerging designers. We will have two important special guests from the fashion industry, but this a surprise for the next edition in January 2015. So don’t miss it!


WHO`S ON NEXT Alta Roma in collaboration with

Vogue Italia

To mark the 25th AltaRomAltaModa fashion week, Altaroma has teamed up with Bulgari to present the book “Forma/Luce”. An evening event featuring the presentation of a series of portraits of Isabella Ferrari, taken by photographer Max Cardelli, alternated with the reading of poetry written by Aldo Nove on the female universe. The book will also contain a touching, insightful piece by Francesco Clemente. A plexiglass container will be used to further highlight a work both whose packaging and contents are rich, elegant and evocative. The book, published by Drago, will be on sale at the best bookshops in Italy. Part of the proceeds will contribute to supporting Save the Children, the organization that, since 1919, has fought to save the lives of children and protect their rights. A gala evening, with a soundtrack by Pietro Scialanga, held on the 13th of July, featured the launch of the project against the richly evocative historical backdrop of the Horti Sallustiani where the audience was treated to a slew of seeming antithetical subjects and themes. The Italian actress becomes a symbol of female beauty evoking legendary historical female figures, not only political and cultural activists, but also women of the likes of Aung San Suu Kyi, Joan of Arc, Gaspara Stampa, Emily Dickinson, Saffo, Mata Hari, Beatrice Portinari, Rabi’a, Marylin Monroe, Giovanna D’Aragona, Leni Riefenstahl, Ereshkigal, Afrodite, Gea, Antigone and Cabiria depicted by famous artists. The lives and experiences of these charismatic female figures live on in the verses of Aldo Nove. The book is not only a tribute to the protagonists of poetry, but also to the allure and mythological archetypes that women, the world over, embody. An intimate dialogue, the result of moments spent together, consisting of light and shadows, that gives the impression of wishing to reconstruct the memory of a figure, either too light or too dark, gradually revealing her in fragments that are pieced together to become facial expressions. Light defines volumes and sculpts shapes thanks to the reflection that it produces on the sand and murky water of the beach at Sabaudia. Portrayed in the graphic and photographic images of

Max Cardelli, Isabella Ferrari, and her profile are often depicted in shadow, meaning that only their essence and beauty remain, defined in the contours of light. She thus becomes an icon and a statue, a timeless figure and a symbol of universal femininity. “Max Cardelli with his photos, Aldo Nove with his poetry and Francesco Clemente with his intentions, have understood me in a way that I have never understood myself. I dedicate “Forma/Luce” to Save The Children and to mothers in every part of the world who fight for their children”, said Isabella Ferrari. An evening event at the Horti Sallustiani where part of the ancient pavilions of the Gardens of Sallust have been handed down to us intact. A venue symbolizing classicism, beauty and literature, the ideal spot to host a “ritual” on femininity celebrated by way of images and poetry, to present this pricelss book to the Italian and International press. Way back in 2009, Bulgari pledged to intervene on behalf of the world’s most vulnerable children, partnering with Save the Children to launch an ambitious, unprecedented campaign with the aim of donating part of the proceeds of a ring – specially created for the initiative – to this independent, International organization. To-date, the enormous success of the sale of this piece of jewellery has allowed Bulgari to collect more than 20 million euros (27 million dollars). Furthermore, in the space of just 5 years, it has enabled Save the Children to reach more than 600,000 minors in 23 countries. In 2014, to mark its 130th anniversary and to increase its support to the organization, Bulgari launched a new silver and ceramic pendant. Since 2013 Isabella Ferrari has acted as the Italy-based ambassadress of the Bulgari-Save the Children partnership. During the same year, she also travelled to Naples to support the Fuoriclasse project, targeted at preventing children from dropping out of school. In February 2014, she visited the refugee camp of Al Za’atari in Jordan to voice and promote the interests of Syrian children. Isabella Ferrari – Forma / Luce Text by Aldo Nove www.altaroma.it

Eager anticipation for the 10th date with “Who Is On .Next?”, the scouting project conceived and developed by Altaroma in collaboration with Vogue Italia for the search and promotion of young designers on the national and international scene which, this year, included the “10th Anniversary of Who Is On Next?” exhibition, celebrating the project’s ten-year milestone. The 10th anniversary event featured an overview detailing the creative vision of talents who, from the first year to-date. have graced the Altaroma catwalks. Yoox.com, the world’s leading online lifestyle store for fashion, design and art confirmed, once, again its commitment to the support of young designers and renovated the long-term partnership with “Who Is On Next?”. Yoox.com guides the designers in the development of their brands, by offering the winners of “Who Is On Next?” 2014 an international visibility through the global window of its e-commcrce channel, available in more than 100 countries worldwide. To further reinforce the space given to the promotion of young talents. Altaroma. in collaboration with Vogue Talents, takes pleasure in presenting A View On Talents, a selection of Italian designers, curated by Sara Maino. Senior Editor di Vogue Italia and Vogue Talents. The partnership between Altaroma and Vogue Italia has been renewed and. like the scouting project “Who Is On Next?”, once again confirms a desire to support young talents and nurture fresh, innovative experimental creativity. “Who is On Next?” is not merely a contest but a true scouting project organized by Altaroma in collaboration with Vogue Italia whose aim is the scouting and promotion of young creative talents on the national and international fashion scene. A contest targeted specifically at those designers who already produce their own Made-in-Italy creations. The winners are judged by a prestigious, international jury consisting of industry members and authoritative players on the domestic market. Dedicated to women’s collections, in the clothing and accessories categories, in June, 2009, Pitti Immagine and L’Uomo Vogue joined forces to extend the opportunity of competition participation to the young designers of men’s clothing and accessories.

MORE WHO IS ON NEXT DESIGNERS

Alta Roma Fashion Week Image by Emilia Vila of the Eviem Photography

Jordanian born, Amina Muaddi begins her styling career after graduating in Fashion Communication at the European Institute of Design in Milan, Italy. She works as a fashion assistant and editor for magazines like L’Uomo Vogue Italy and GQ America.After a few years as a stylist, divided A native of the Amalfi Coast, Marianna decided to relocate to between Milan and New York, Amina decides to build the brand Oscar Milan to attend courses at Istituto Marangoni. She won the Tiye, out of the desire to transmit her aesthetics in a more powerful way. «Moda Italia» prize, was a finalist at the prestigious «Next Generation» competition and was chosen to participate at the Oscar Tiye is an Italian high end shoe brand, founded by Amina Muaddi MUUSE x VOGUE Talents Young Vision Award. In 2012, Marian- and her business partner Irina Curutz. The decision to build the label comes from the desire to create the perfect shoe. Dictated by purism, na launched her own-name brand. The Marianna Cimini label the Oscar Tiye collection is born out of the essence of the primary desire is distinguished by a constant duality in which metropolitan of every woman: To have on their feet a shoe capable of expressing precision is combined with the lightness of Mediterranean elegance and strength in a perfect balance. The stylized logo represents a playfulness. Colors are vibrant and powerful and create bold, contrasting combinations which Marianna summarizes in what scarab - a sacred symbol belonging to the Arab world, a lucky charm and bearer of happy events. It is used in its metal version on each sole. The she refers to as ‘»metropolitan graphics». The essence of the exquisite Scarab becomes a piece of jewelry that hugs the sole with its brand draws inspiration from a simple structure, in a harmoprotective wings. www.oscartiye.com nious meld of innovation, elegant proportions and everyday simplicity. www.mariannacimini.it – Oscar Tiye

– Mariana Cimini

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STUDIO 189 BEHIND THE SCENES AT ALTA ROMA Images by Eviem Photography

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Abrina, Myra Postolache and Rosario



Studio 189 SPRING 2015 FASHION RISING COLLECTION

STUDIO ONE EIGHTY NINE is a social enterprise that consists of creativities that seeks to provide a platform to help promote and curate African and African-inspired content through various projects such as media and cultural events. The collective includes artists, musicians, dancers, architects, designers, photographers, foodies, travelers, innovators, thinkers, activists, dreamers. Together we represent countries all over Africa and its diaspora. Studio One Eighty Nine, founded by actress Rosario Dawson and luxury executive Abrima Erwiah, is proud to partner with the United Nation’s ITC Ethical Fashion Initiative at Vogue Talents in Milan. Studio One Eighty Nine shares a similar mission of the Ethical Fashion Initiative: women empowerment and poverty reduction through the agency of fashion. At the heart of the Studio One Eighty Nine social enterprise is the concept of building a fairer fashion industry by creating artisan produced collections. Vogue Talents offers the perfect opportunity for the Ethical Fashion Initiative and Studio One Eighty Nine to further showcase the great possibilities of African and Ethical fashion. The Studio One Eighty Nine Fashion Rising Collection displayed at Palazzo Morando on Via Sant’Andrea 6 at Vogue Talent’s from the 18th to the 21st of September. The exhibition is open to the public. Studio One Eighty Nine’s Spring 2015 Fashion Rising collection is a celebration of brilliant color, artisanal craftsmanship, and the effortlessness of warm, sunny days. It is an evolution from previous seasons. We pushed the use of handmade elements and played with fabrics, colors, shapes and silhouettes. The collection comprises womenswear and menswear looks, all inspired by nature and the interaction of human relationships within it. The color palette is inspired by the beach and jungle, as well as the flamingos taking flight in Kenya. Colors include bright hues of yellow, light sea blue, deep ocean blue, sky blue, rich mud browns, banana leaf greens, and gradient shades of flamingo pink with a hint of black. There is an assortment of styles that take you from daytime, to the beach, to the evening, straight to the airplane. Silhouettes continue to be clean, easy, and versatile: kimono tops, button-front shirts, high-waisted shorts, and A-line skirts are designed to be mixed and matched; classic sundresses, caftans and a flowing slip dress are sensuous and simple. Layering and wrapping are used to explore motion, contour, and form. Prints are central to the collection, including geometric patterns, stripes, dots and swirls. Fabrics include rich blue indigos, hand-dyed in Mali from the plant extract; mud-cloth made using the traditional bògòlanfini technique, hand-dyed in Mali in brown, black, and white and featuring patterned designs, such as hand-painted village scenes of everyday life in Africa. A special print inspired by bògòlanfini mud cloth has been designed as a signature of the S189 collection. We continue to use locally sourced cotton calico as well as Italian silks and cottons, all batiked by hand in Ghana. Local artists have contributed hand-painted details to skirts, scarves and caftans. A carefully thought-out group of accessories finishes the collection. There are cotton and canvas tote bags in a range of sizes, a yoga-mat bag, and most ingenious—a cotton garment bag, designed to make dry-cleaner plastic obsolete. There are basket bags hand-woven in the northern region of Ghana using dried grass with naturally dyed leather details. There are glass beads hand-molded from recycled bottles, including from Guinness beer to Moet & Chandon champagne. And there are a multitude of silk scarves, out of which some being silk-screened and others being hand-painted with designs including a flamingo pattern. A very special new piece, a hand-carved and hand-engraved brass pendant made by our goldsmith, which summarizes the way we work. The pendant features a traditional Adinkra symbol called “boa me na me mmoa wo” a symbol of intercooperation that means “Help Me and Let Me Help You.” This is how we work with all our partners and our artisans. The pendant comes in various sizes. We also have dog tags handmade by our goldsmith. Lucky customers can even have their name hand-engraved on the back of the dog tags. The proceeds from the sale of Studio One Eighty Nine Fashion Rising Collection products go back to supporting women, job creation, education, and empowerment projects. The Adinkra symbol has an additional special cause – proceeds will allow us to buy water filters to help prevent cholera (recent outbreaks have occurred in Ghana and other parts of West Africa where we work) and other preventable diseases. Studio One Eighty Nine’s Spring 2015 Collection is available for special order immediately and will be on sale on our website and with select retailers starting in January 2015. To learn more visit studiooneeightynine.com Trend Privé Magazine 56


STUDIO 189 FASHION RISING COLLECTION SHOP

To learn more visit studiooneeightynine.com or contact info@studiooneeightynine.com The Mission: To use fashion as an agent for social change, turning challenges on the ground into opportunities. Social Impact: We focus on: Education: Promoting and providing access to education through workshops, creating certified programs, trainings / skills development, counseling. Economic / Employment: Creating economic opportunities through our website, our agency, and our project collaborations. Empowerment: Creating the space for our talent to produce high quality work, have the opportunity to receive credit for their own work and source as much as possible in local markets. What we do: We created an online magazine and E-commerce site that showcases fashion/art/music and creative content from Africa and its diaspora (studiooneeightynine.com ), a supporting agency that supports organizations with various activities such as marketing & communications services etc., a fashion collection to support local artisans (called Fashion Rising Collection). Fashion Rising Collection, an artisan-produced fashion collection launched in support of V-Day’s One Billion Rising. Statistics indicate that one in three women globally—that is, one billion women—will be raped or beaten in their lifetime. On February 14th, Fashion Rising joined One Billion Rising, together with individuals from 13,000 organizations in over 207 countries, in a global action to “walk out, dance, rise up and demand” an end to violence against women. Inspired by the spirit of OBR and dedicated to its support, Fashion Rising represents a unique collaboration of artists, designers, artisans, and organizations working to create awareness of One Billion Rising, to stop violence against women and empower women by building sustainable fashion and artisanal businesses. It’s basically fashion standing up to stop violence against women.

The art of HAND-BATIKING (Cape Coast, Ghana)

garments. It takes 2-3 artisans and approximately 3

powder. The powder is then meticulously put into a

Studio One Eighty Nine collaborates with artisans in

weeks for us to produce bògòlanfini.

design, and placed into clay molds, then fired into a

the Cape Coast area of Ghana, near the first slave castles The art of BASKET WEAVING (Bolgatanga,

wooden burn tendered to using recycled car parts. The

built in the 17th century, to preserve the ancient art form Ghana)

beads are then washed in water and sand, and strung

of Batik. Cloth is first washed, soaked and beaten with a

Studio One Eighty Nine collaborates with basket

according to our designs.

large mallet. We draw patterns with pencil that is later

weaving artisans in the Northern Region of Ghana.

Other beads are blown using traditional glass-blow-

carved into their shape in wood or in sponge. They are

Our artisans split the stalk of grass, and like an artist

ing techniques passed down from artisans in the

then dipped in hot wax, which functions as a dye-resist.

mix and dye the grass into various colors to create the

Murano region of Italy. Each piece is hand-made and

The wax is applied using tools such as a sponge or wood-

desired effect. The grass is then woven into baskets

hand-painted and is a work of art, that is worn by

en stamp. The artisan mixes dye, just as a painter mixes

and bags have beautiful, vibrant colors according to

chiefs and kings alike. It takes 2-3 artisans 1 week to

paint, to achieve the desired hue. After the cloth is dry,

our designs. Additionally, materials are then added to

hand-make and hand-paint our beads.

the resist is removed by boiling the cloth. No two pieces

the bags to create an extra layer of functionality and

The art of BESPOKE TAILORING (Accra | Cape

of textile will ever be exactly the same, each piece is a

beauty for our clients. It takes 1-2 artisans and approx- Coast, Ghana)

work of art, each piece is a painting. It takes 1-2 days to

imately 3 days to weave a basket or a basket bag.

Studio One Eighty Nine collaborates with artisans in

hand-batik fabric for an item such as a dress or a pair of

The art of gold smithing & engraving (Accra,

Accra & Cape Coast Ghana to make men’s and

pants. We employ 2-3 artisans depending on the volume

Ghana)

women’s suits, coats, trousers and similar garments,

of production.

Studio One Eighty Nine collaborates with metal-

with fabrics such as wool, linen or silk. The tailor is

The art of HAND-PAINTING (Accra, Ghana)

working artisans in Accra, Ghana, otherwise known

met locally and the garment is produced locally.

Studio One Eighty Nine collaborates with artists and

as the Gold Coast, who specialize in working with

We work with 2nd and 3rd generation tailors that have

painters across Ghana and in around the world such as

gold, brass and other precious metals. Our goldsmiths

apprenticed in workshops of older experienced

Azerbaijan. Our painters take inspiration from indige-

are skilled in forming metal through filing, soldering,

tailors and learned the craft. We take measurements,

nous scenes and translate local life into original painters

sawing, forging, casting and polishing metal. These are assess posture, body shape and make unique

that are then hand-painted onto our textiles. Each

skills that have been passed down through appren-

modifications to the garment. It takes around 3 fittings

garment that you wear is a masterpiece and is unique,

ticeships and through generations of training. Our

and about 4 weeks to make a handmade suit. We

bearing the markings of the hand of the artisan that so

jewelry is hand-made and hand-engraved. Each piece

employ about 2-3 artisans depending on the volume of

diligently captured it and painted it for the wearer. It

is unique, as each piece is created using the hand of the production.

takes 1 artisan a week to

artisan. It is a a testament to the history and evolution The art of INDIGO DYEING (Mali)

hand-paint a garment.

of the craft and skill, developed over time. It takes 2-3

The art of BÒGÒLANFINI (Mali)

artisans and approximately 2 weeks to hand-make and nities in Mali to create indigo textiles. Indigo dye is a

Studio One Eighty Nine collaborates with commu-

hand-engrave our S189 metal jewelry.

natural dye extracted from plants with a distinctive

nities in Mali to create mud cloth textiles otherwise

The art of BEADING (Eastern Region, Ghana)

blue color. Indigo was the foundation of centuries-old

known as Bògòlanfini or bÒgÒlan. Our artisans apply

Studio One Eighty Nine collaborates with

textile traditions throughout West Africa. Our artisans

fermented mud to the cotton in a process that involves

bead-workers and glass-blowers in the Eastern Region

dye fabric into different print patterns using this tech-

many layers of application. The effect produced is a

of Ghana. We create recycled glass beads using the

nique, which are then transported to Ghana and used

beautiful painting in various colors in accordance with

traditional techniques that have been passed down

by our tailors and seamstresses to create our garments.

our design. The fabric is then transported to Ghana and

from generations. It involves taking old bottles, such as It takes 2-3 artisans and approximately 3

used by our tailors and seamstresses to create our

Guinness Beer for example, and crushing the glass into weeks for us to produce indigo.

Studio One Eighty Nine collaborates with commu-

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BOSTON FASHION WEEK This year Boston Fashion Week was dedicated to the late Marilyn Riseman, a fashion legend in Boston city. Designers/event producers have been invited to keep one front row seat open as a tribute to Marilyn Riseman’s lifetime commitment to the art of fashion and her tireless support of the creative community. In addition to honoring the past, Boston Fashion Week was dedicated to cultivating and celebrating the future. Retrieved from: http://www.bostonfashionweek.com

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The Emerging Trends during Boston Fashion Week

Joyce Peñas Pilarsky SS15

50’s Inspired Fashion at the Boston Fashion Week Runway Despite the icy grip of winter, the fashionable crowd in Boston didn’t want to miss the much-awaited fashion events in the area of the Emerging Trends show during the Boston Fashion Week 2014, – a spectacular presentation by the SYNERGY Events and featured fashion designers from around the world. Headlining designer Joyce Penas Pilarsky unveiled her 12 looks on the 80 ft runway, which received an exceptional applause and rave reviews from the audience, which were composed of people from the fashion industry, press/media, boutique owners, buyers and celebrities. Her collection was inspired by glamorous ladies of the 50’s, in a very sexy silhouette that shape a woman’s body. A woman who has the confidence to show her skin. Long and uneven hemline which shows long legs. Rich and elegance as fully described the entire collection. Simple vintage touches with a modern twist, are just right options for a range of events and occasions. “50’s fashion was timeless and classic; we incorporate modern designs and contemporary twist to embrace the present fashion era, because for me the floral dresses with embellishments will always be trendy for all seasons. I am inspired by wanting women to look fabulous in the evening, when they go out. My collection brings a lot of happiness; every piece has an intricate design with embroideries, sequence, semi-precious stones, crystals and pearls. Mostly hand-sewn and made with a lot of passion and love”, said Joyce Pilarsky Event: The Emerging Trends during Boston Fashion Week 2014 Date: October 11, 2014 at Boston Center for the Arts Photographer: Liviu Farcas Hair: Salon Eva Michelle Make-up: Paula Roderick-Voisembert

Calvin Klein

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The Emerging Trends during Boston Fashion Week

Joyce Peñas Pilarsky ss15

To complete the elegant lady-like outfit, the fashion accessories that matched the dresses, were also the new collections designed by Joyce. She used natural stones, beads, sea shells, fresh water pearl and crystal jewels. Pilarsky`s collection was one of the most interesting ones in the fashion week. She is a vivacious designer from the Philippines, who has an unstoppable drive, passion and vision for her work. Pilarsky uses a variety of rich jewel-tone colored fabrics, ranging from sandy golds to seashell pinks. Her dresses, long and streamlined, are filled with detailed ornamentation and hand-sewn beading and are textured with different layers of silk. “Oohs” and “Ahs” could be heard in the audience as Pilarsky’s collection came down the runway. - Daily Free Press The Emerging Trends is a unique fashion show that is held in Boston. This is one of the biggest runway shows in New England and also dedicated to support the Boston fashion community, in developing a reputable image as a fashion capital of innovation and creativity. For the 7th season now, they have demonstrated great success working with designers from all over the world, major sponsors, buyers and press from Boston, London and New York, giving emerging designers an extensive opportunity to shine and in many cases, launch their line. Joyce atelier is in Manila, Scandic Palace, Makati City but her collections can also be purchased online at: www.joycepilarsky.com She also has a stock list in Dubai at: http://www.futurefashion.me/

http://www.joycepilarsky.com/

Event: The Emerging Trends during Boston Fashion Week 2014 Date: October 11, 2014 at Boston Center for the Arts Photographer: Liviu Farcas Hair: Salon Eva Michelle Make-up: Paula Roderick-Voisembert

Calvin Klein

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Fashion Week Brooklyn (FWB) is a bi-annual International collection show founded by the 501c3 non-profit, the BK Style Foundation (BSF). FWB has emerged as one of the leading fashion events showcasing the talent of aspiring and established designers from across the globe. Attendees include a diverse spectrum of socially conscious, influential, fashion-forward men and women. Fall/Winter 2015 Collections “Fashion in focus” March 26 – 29, 2015

www.fashionweekbrooklyn.com

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Fashion Week Brooklyn “Designs Of The Times”

Joyce Peñas Pilarsky SS15 Throwback 60`s Fashion Inspired Collection Filipino Fashion Designer, Joyce Penas Pilarsky, invades USA for the presentations of her Spring/Summer 2015 collections at Fashion Week Brooklyn and Boston Fashion Week. Throwback 60’s Fashion Inspired Collection On its third straight year of showcasing eco-friendly and intricate collection, Pilarsky has shown once again her signature looks and unveiled her SS 2015 collection at the recently concluded Fashion Week Brooklyn event on the 4th of October, at Industry City – Brooklyn, New York. Her collection was inspired by the glamorous woman of the 60’s, highlighting the bright colors, A-line short dresses and fully embroidered. Flowers are the main theme of the collection. Her playful and stylized collection brings back the colorful days of time.

Event: Fashion Week Brooklyn SS2015 Date: October 4, 2014 at Industry City, Brooklyn, New York Photographer: Shawn Punch FWB Style Team: Erica Bradford, Tiffany Coates and Christina Edwards

Calvin Klein

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Fashion Week Brooklyn “Designs Of The Times”

Joyce Peñas Pilarsky ss15 After receiving an overwhelming applause from Brooklyn fashionistas, the 60’s inspired fashion, is definitely making a huge comeback; an era of elegance, very feminine and full of contrast. “I wanted to introduce to the young generation and prove them how beautiful the fashion is during the era of the 60’s” – Joyce Pilarsky The Fashion Week Brooklyn collection featured the leading emerging designers in the fashion industry. The opening evening showcased of Eco Friendly (making vintage trendy and modern), evening two and three showcased ready-to-wear and Couture collections. The closing evening showcased wearable technology designs. Like us on Facebook: https://www.facebook.com/JPPDaringCollections Follow me on Twitter: https://twitter.com/JPilarsky Follow us on Instagram: https://instagram.com/JPilarsky

http://www.joycepilarsky.com/

Event: Fashion Week Brooklyn SS2015 Date: October 4, 2014 at Industry City, Brooklyn, New York Photographer: Shawn Punch FWB Style Team: Erica Bradford, Tiffany Coates and Christina Edwards

Calvin Klein

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Article by TPM writer ADRIELYN CHRISTI

LA Fashion Week consists of several venues, celebrating the Los Angeles fashion lifestyle and starting the week off, was Project Ethos. Project Ethos is the premier outlet for emerging fashion, music, and art. Their national events bring together a fashion show with a live concert and art gallery in one space. The guests in attendance include a variety of buyers, sellers, media, and stylists, and of course consumers. Project Ethos mantra is a web series called “Fashion. Music. Art”. The series go behind the scenes of their events, that cover their participants and their teams’ process. Project Ethos and Scion returned to Avalon Hollywood during LA Fashion Week on March 18th 2014, and it did not disappoint in showcasing fashion, music and art to 2,000 attendees. Local designers such as Maor Luz presented his collection, full of the hipster urban look but yet with a rich note. There were plenty of structured blazers for men that were paired with a chic harem pant. Another Los Angeles designer by the name of Marialia presented her FW 2014 collection. The self-taught designer’s collection was full of sexy, yet feminine dresses. From fit and flare dresses with velour, to an evening gown with edgy grommets. She is definitely a designer to watch. Fashion was not the only option on the menu, the after party sponsored by LA Fresh, Tanari and Buzz Bar, featured a musical performance by Deneita and Sene. These two are

an electronic, pop and soul duo whose music can definitely be defined sexy as well. If you are into art, you will love the Official Art Gallery Support sponsored by Midori, Java Monster, Beck’s Sapphire and more. There was plenty of local artists there, showcasing their talent and creativity. Charles Gitnick, an 11yr boy was the scene stealer. He has been an abstract artist from the age of 5 and uses his creativity by incorporating guns into his paintings. The purpose of the guns is to express his feeling about gun violence in the world and what they can do if in the wrong hands. You can read more about Charles Gitnick at www.charlesarts.com. Style Fashion Week is considered by most to be the Official Los Angeles Fashion week and one of the most sought after events. To be in Style Fashion Week is a big honor, to be part of designers to showcase their collections because, Los Angeles is the fashion capital of California, where most designers are noticed. World renowned designer Atlaf Maaneshia showcased his collection as the opening desi-

many fantastic shows and emerging designers that Los Angeles Fashion week have to offer and feature. Every year the events get bigger and better, and what’s most exciting about it, is that the awesome and gorgeous Tom Ford is bringing his collections back to Los Angeles starting in March of 2015, and I am sure that everyone in the fashion industry, including me, will not want to miss this show. Not only has Tom Ford decided to come back to California, but other great designers such as Nicole Miller did as well. This is what California has to offer: magnificent fashion, people, and style! Images Courtesy Of Atlaf Maaneshia/ Project Ethos

There are just too many fantastic shows and emerging designers that Los Angeles Fashion week will offer ”

gner. Maaneshia has an edgy assortment with bold silhouettes, accents of color, sharp cuts and geometric angles. His collection brings together high-end couture with contemporary fashion. The designs not only have current trends, but have structured lines as well, not to mention the affordability aspect as well. Maaneshia has worked with such luxury brands as Louis Vuitton and the late, great Alexander McQueen. Well, there you have it, just a taste of what Los Angeles Fashion Week has to offer and the West Coast of California. There are just too Trend Privé Magazine 67


e r o M + s r e n g i s e D n a i r a t i n a m hu e l c i t r a Trend Privé Magazine 68


www.bboheme.com

Normal means doing what everyone else does and that’s just not us! Take the classic staples of the past and our unique designs, add the ethical considerations of the present, make them with the innovative materials of the future, and you have a BoBo creation. For AW14, the contemporary classic silhouettes synonymous with Bourgeois Boheme have been reworked in new materials, including tweeds and checks. A number of new, key styles have been added. For ladies, a sturdy lace ankle boot and a knee high wedge boot are welcome additions. In the men’s collection, classic staples and a lace up ankle boot strengthen the offering. All styles feature our distinctive subtle asymmetric styling.Bourgeois Boheme of London is a luxury ethical footwear brand for men and women. BoBo represents classic and sustainable style with a contemporary twist. We make beautiful footwear for the creative, the stylish, the fun, the responsible. Our collections are always vegan, ethical, eco-friendly, and made in Portugal, using the finest faux leather and natural materials.

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ARNOLDO][BATTOIS http://www.arnoldoebattois.com/

WHEN ELEGANCE IS AN ATTITUDE AND A LIFESTYLE Tradition and innovation, lightness and dynamism. Refined architectures give shape to the idea of refinement and luxury. Timeless, caressing suggestions and precious details draw the ways of contemporary elegance. Incisive and delicate is the sign, which talks about art and fashion, the art of making fashion. Those are the creative alchemies of Arnoldo][Battois, a brand of accessories formed by Silvano Arnoldo and Massimiliano Battois, of whose creations make concrete the most fine craftsmanship made in Italy and depict elegance as lifestyle. Overall different but connected by detail: this is the aim searched in the creations of each Arnoldo][Battois collection, result of careful reflection on relationship between clothes and accessories in their mutual contamination. Bags are enriched by drawing on the workings of haute couture, clothes are thought as architectures that contain a body: a new language to experience unexplored worlds. Accessories like dresses, complex and autonomous architectures: it’s an open project, that attempts to distance from an existing idea of a bag, that produces contaminations bringing together, in a unique time, the moments of history and sedimentation of thoughts; it’s a suspended time where everything is possible; it’s the memory, the remembrance, the future, made of past and future. A never-ending story, never perfect, that is continually enriched by experiences to experiment forms, volumes and texture. Clothes as accessories, essential structures capable of defining and valorising themselves just around the human figure. Evolving objects, transformable and adaptable to different situations, designed to be independent from the body proportions, but they exploit its movement to define themselves. Tunics, kimonos, cloaks, symbols of far worlds, gently emerge in these creations evoking austere sensuality and formal rigor. A few elements are predetermined because just the body movement determines, instant by instant, the free drapery; also the light, using combinations of different materials, becomes complicit in this game. Collections are born and developed in Venice, place of historical sedimentation and cultural contamination, where the glories of the Serenissima, Marco Polo’s travels and the lives of intellectuals and artists of the past, still emerge in the contemporary look. City of indefinite, where everything is fragmented and reassembled under the same light, where past and present coexist in a dynamic equilibrium; it’s the Wunderkammer, which allows to rediscover the past to design the future.

Franca Sozzani (Editor-in-Chief Vogue Italia) and Giorgio Armani / Suzy Menkes /Anna Wintour (Editor-in-Chief Vogue) and Franca Sozzani (Editor-in-Chief Vogue Italia)


SHOOTING BAG 1981

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SHOOTING BAG 1981 By Alessandro Di Cola

The creativity of the designer was enhanced by his energetic passion and love for horses. Forging metal to turn his sculptures into material and architectural bags, Alessandro Di Cola – who is more than just a designer, and who may be defined as a maker – produces outright wearable artworks. Chiseled volumes in light aluminum are combined with organic and warm materials, making for unique handmade creations that bring together multiple historic and stylish references. Shooting Bag 1981 is a brand that speaks the style of those contemporary women on the lookout for special and innovative luxury trends that set them apart from the mass. Retrieved from: http://www.fashtags.it/shooting-bag-1981/

The new collection of Alessandro Di Cola for Shootingbag1981 confirms his ability to transform the aluminum in a material suitable even for a fashion accessory. The trial is recognizable in all the elements of the collection, legible on the form, on the design and on the archetype of reference.

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Meissen Couture Shades of White

MEISSEN COUTURE SPRING/SUMMER 2015 As part of the Milan Fashion Week, on September 18, 2014, Maison MEISSEN COUTURE impressed its guests with an exclusive cocktail reception and presentation of the Spring/Summer 2015 collection at the Villa Meissen, Via Montenapoleone 3, Milan. For the coming summer, chief designer Frida Weyer is placing the focus on the many diverse facets of white. The interplay of light and shadow exudes such perfection that the absence of color is the logical consequence. The combination of shades of white with textures creates a minimalist modernity and transports precise clarity. Silk and silk tulle meet in delicate lace and applications. Delicate beadwork in organic patterns enchants in light nuances, imparting the luxurious robes that certain je ne sais quoi. The feminine cut conjures a sensual materiality. The sumptuous evening, cocktail and bridal dresses, will be magically spotlighted in a breathtaking light installation. The designer was inspired by the famous MEISSEN COUTURE white porcelain animal figures, with which the renowned company has been making art history since the 18th century. Finely crafted details contrast with the pure inherent color of the material. The result: elaborated works of art that charm with their simple elegance. In a unique symbiosis with the Meissen sculptures, the new creations will also become part of the 300-year-long artistic and cultural heritage of the manufactory.

www.meissen.com Die deutsche Meissen Couture bringt ihren Hauptsitz nach Mailand und kommt mit zwei neuen Flagship-Stores nach China. „Wir haben Mailand als Sitz für Meissen Couture gewählt, weil es zweifellos eine der Modeund des Designmetropolen ist, aber auch, weil es ein Ort der Kreativität und der Handarbeit ist, wo auch die Wurzeln der Manufaktur liegen“ - sagt der CEO – „auch wenn es ein wenig schwierig gewesen sei, dies den Deutschen klar zu machen!“. Die gesamte Fertigung der Couture-Kollektion findet in Italien statt: „Wir wollen die Möglichkeit haben, außergewöhnliche und anspruchsvolle Couture herzustellen. Deshalb wählen wir unsere Hersteller sorgfältig aus: die handwerklichen Betriebe in Italien sind klein, aber sie sind Teamplayer und bilden daraus ergibt sich eine Kette der Exzellenz“.

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www.neemic.com Photos by Patrick Wong

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NEEMIC is a designer brand initiated in 2011 by Amihan Zemp and Hans Martin Galliker with three visions at heart: Creating beautiful designs, making the industry more sustainable and providing a platform for artistic exchange. All NEEMIC pieces are designed and made in Beijing. NEEMIC design is quiet and understated, yet expressive and deliberate. Clean and simple cuts underline the beauty and texture of precious natural materials. Often oversized and casual, the pieces generate a feeling of unpretentiousness and inner comfort. Great care is given to details and quality finishing. NEEMIC commits to responsible use of resources. We source predominantly leftover materials from the high-end fashion industry and GOTS certified organic fabrics. NEEMIC actively facilitates a more sustainable industry as co-founder of the Hong Kong organic textile association and AgraChina, a network to promote organic agriculture in China.

Photos by Patrick Wong / Launch by p1.com

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NEEMIC

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PAOLA BALZANO http://www.paolabalzano.com P a o l a B a l z a n o is a high-end womenswear label founded in 2012 under creative direction of Italian/Taiwanese designer Paola Balzano. Made in Italy, know-how and traditional tailoring are reinterpreted with an oriental twist, coming from the designer’s asian origins that influence her creative vision in a unique fusion of East and West. Architectural shapes and sinuous silhouettes, combined with the softness and grace of draping, characterizes P a o l a B a l z a n o feminine and sophisticated style. Art in all its forms, philosopy, ancestral myths, rituals and legends, are all elements that inspire Paola to create unique prints, using luxurious fabrics as canvas to traslate her own vision and express season after season her individual and conceptual approach to fashion. With great attention to detail and finishing, the use of the finest fabrics and focus on high quality manufacturing and hand craftsmanship, P a o l a B a l z ano is synonymous of luxurious clothes and timeless elegance. The new collections is for a sophisticated and modern woman with a delicate soul. A dreamer that seduces with her veil of mystery. Credits to: http://www.paolabalzano.com

Calvin Klein

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PAOLA BALZANO http://www.paolabalzano.com

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PAOLA BALZANO http://www.paolabalzano.com

Calvin Klein


PAOLA BALZANO http://www.paolabalzano.com

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“A declaration of love by mother nature, which is pleased with its enchanting creatures. The flowers represent genuine beauty, harmony, grace and the achievement of perfection. All the excellent Maison Ireri bags are created with love and passion, like in a chimeric garden, where the flowers stand out as symbols of undying beauty, fully revealing their gentle and kind nature. The bags in the Maison Ireri collection bloom naturally, like flowers, without any tricks, emancipating themselves, collection after collection, from the mass tendency of a fleeting fashion world, desiring instead a bond that lasts forever, like the feeling of pure and disinterested love. Poetic, beautiful and ornamental: the flowers that inspire Maison Ireri bloom in an ideal manner, like mental representations, both in regard to the Must-items and the new ones. Names that run through your mind and not the superficiality of your eyes. Evoking content and core values, and inviting us to see through our souls before we do so with our eyes. A conceptual bouquet that envelops hints of charm mixed with the refined and elegant grace of the best that Italy can produce. Precious bags with a regal allure that require a week to be made. Main aspiration here is the immortal beauty. An exclusive botanical garden where you can contemplate classical excellence that survives the eternal flow of time.”

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SergiuMarian Bechian

Photographer: Markus Dodi http://markusdodi.com Model: Otilia Ciosa MUA & Hair: Sergiu-Marian Bechian

Designer: Sergiu-Marian Bechian Clothes, Accessories: Sergiu-Marian Bechian www.facebook.com/sergiumarian.bechian Instagram.com/@designermakeup

Shoes: Essenza https://www.facebook.com/essenzashoes


SergiuMarian Bechian

Photographer: Markus Dodi http://markusdodi.com Model: Otilia Ciosa MUA & Hair: Sergiu-Marian Bechian

Designer: Sergiu-Marian Bechian Clothes, Accessories: Sergiu-Marian Bechian www.facebook.com/sergiumarian.bechian Instagram.com/@designermakeup Shoes: Essenza https://www.facebook.com/essenzashoes


SergiuMarian Bechian

Photographer: Markus Dodi http://markusdodi.com Model: Otilia Ciosa MUA & Hair: Sergiu-Marian Bechian

Designer: Sergiu-Marian Bechian Clothes, Accessories: Sergiu-Marian Bechian www.facebook.com/sergiumarian.bechian Instagram.com/@designermakeup

Shoes: Essenza https://www.facebook.com/essenzashoes


SergiuMarian Bechian

Photographer: Markus Dodi http://markusdodi.com Model: Otilia Ciosa MUA & Hair: Sergiu-Marian Bechian Designer (clothing and jewelry) by: Sergiu-Marian Bechian Facebook.com/ sergiumarian.bechian IG @designermakeup Shoes: Essenza Trend Privé Magazine 91


Charles & Ron Prefall 2015 Ganutell

http://www.charlesandron.com/ Charles & Ron is a contemporary lifestyle brand, high-end wearable clothing and bags with a distinct Mediterraneas flair and a dedication to superior quality. Maltese culture is an integral part of the Charles and Ron design ethic and the brand’s vision is, to inspire its clients to be part of the instantly recognizable Charles & Ron Mediterranean lifestyle. On 1st November 2014, Charles & Ron showed their Pre-Fall 2015 Ganutell, which is a Maltese art form where intricate Copper, Silver and Gold wires become handcrafted flowers. These flowers are than carefully placed under a glass dome. They were the Grandmasters; favorite gift to the Popes and Royalty. An artistic treasure still admired in the 21st Century. Opulent and decadent. Fragile and feminine. Charles & Ron stayed true to their style of feminine modern silhouettes adorned with graphic prints. C & R used flowy silk printed material, faux fur, leather, beaded lace, and also stretch velvet for the designs of this collection. The designers also showed some of their signature style handbags in new leather combinations and some new models were introduced to the successful leather handbag line. C & R have designed costumes for Malta’s top theatre companies and the duo was also selected to design the costumes for the spectacular opening ceremony of the Commonwealth Heads of Government Meeting that was held in Malta in 2006. Charles & Ron have over the years dressed many local and international celebrities and several international magazines and TV stations featured the designers and their work. C&R have shown their collections alongside Italy’s top designer labels during fashion shows for TV Moda but the duo consider their couture show in Rome, Italy, on Italy’s first TV station Rai Uno one of the highlights of their career. Photos by: Carlton Agius

Calvin Klein

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Charles & Ron www.charlesandron.com Photos by: Carlton Agius

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BlacMéra:

Bringing High Fashion to Ballroom Dancing Yuliana Candra, Designer and Founder of BlacMéra Maison de Haute Couture, introduced high fashion to the ballroom dancing industry at the Hollywood Championships in Los Angeles last October. Trend Privé sat down for an exclusive on her latest collection Jardin de Versailles.

creature who revolts and jolts with controversies. People don’t get you at the first glance. Intricately planned and constructed, but it looks misleadingly simple and humble. You’re the Jardin de Versailles!” So how could I not translate that into my work, after someone had told me that?

TP: Congratulations on your recent nomination for the Rising Star Awards for Womenswear. YC: Thank you. It is indeed a great honor to be nominated among my peers by the prestigious Fashion Group International. TP: Tell us about your latest collection Jardin de Versailles. YC: As the name indicated, the collection was inspired by Jardin de Versailles. I used various embroidered floral textures on the textile to represent flowers of Versailles and I mixed them with geometrical shapes that you find shaping and outlining the Versailles garden. Hence the silhouette is strong but the effect remains soft and feminine. It’s my signature yin and yang. TP: How did you come up with the inspiration? YC: I was at the Cannes Festival last May, and as I was sipping my Provençal Rosé, an old French friend told me “You reminded me of Versailles”. I said “Why?” He explained “Because you’re such a complex

hereon? YC: To keep bringing high fashion to this amazing industry and to win these dancers. I’d like to be the household brand when it comes to their fashion, both women and men. I’m styling several celebrity dancers like Karina, Mary, and Jonathan. I hope I’ll continue to work with them and I hope I’ll get a chance to dress other notable dancing personalities too. TP: We are looking forward to that. YC: Thank you! So am I. For more information: Contact press@blacmera.com www.blacmera.com

www.victoriassecret.com/fashion-show

VICTORIA`S SECRET SHOW Test your knowledge on VICTORIA`S SECRET shows and models , during the CBS`s broadcast of the Victoria`s Secret Fashion Show on December 9th, at 10 p.m ET. Victoria’s Secret is the largest American retailer of lingerie and was founded by Roy Raymond in 1977. The company sells lingerie, womenswear, and beauty products through its catalogs (sending out 375 million a year), website, and its U.S. stores. Victoria’s Secret is wholly owned by publicly traded L Brands

TP: Why ballroom dancing? YC: Ballroom dancing is a billion dollars industry that is filled with beautiful and graceful people who are already fond of looking fabulous, to feel fabulous. The dancers adorn great fashion sense, so we naturally fit in and belong together. It’s nice to be able to say that I pioneered this marriage. TP: How did you get acquainted with this industry? YC: I started dancing at Mary’s studio, Jonathan was my dance partner, and Michael was coaching me. These were back before the dance shows dominate primetime television.

company. In 2002, swimwear was introduced and available on their website and catalog; and in the last three years, the swimwear has become more readily available in stores as well. Nov 26, 2014 - Adriana Lima and AlesImages by Charles Kovach Karina Smirnoff (Dancing With The Stars) and Yuliana Candra, both wearing BlacMéra Jardin de Versailles/ Jonathan Roberts (Dancing With The Stars), Yuliana Candra, Mary Murphy (So You Think You Can Dance), Michael Chapman (Millenium Championships).

sandra Ambrosio couldn`t wait to get to London for the 2014 Victoria’s Secret Fashion Show. But, firstly, they made a stop in Las Vegas to introduce the press and fans to this year’s fantasy bras, which were created for Victoria’s Secret by

TP: Are you still dancing now? YC: I took a break from competing a few years ago, to focus on fashion and design. But I still dance with my pro/am partner Vaidotas Skimelis and sometimes I dance socially. It’s a fantastic sport and an even better stress relieve. TP: What’s your plan from Trend Privé Magazine 94

Mouawad. Taylor Swift, Ed Sheeran, Ariana Grande and Hozier rocked the runway alongside the Angels in London. Please check out the website below for more cool videos, articles and news: http://vsallaccess.victoriassecret.com/ fashionshow


Humanitarians, Actions speak louder than words With the technological, economic and cultural growth today, most people find themselves in the lap of luxury, on a comfortable ride to equality with accessibility and confidence that the future is what they make of it. Philosophical and spiritual views vary, rightfully so, and generally speaking, in the grand scheme of things, people pretty much «got it made.»

By Joshua Seibert

W

Statistically speaking, from www.tradeeconomics.com, “The United States has one of the most diversified and most technologically advanced economies in the world. Finance, insurance, real estate, rental, leasing, health care, social assistance, professional, business and educational services account for more than 40 percent of GDP. Retail and wholesale trade creates another 12 percent of the wealth. “If you’re unaware, GDP is the monetary value of all the finished goods and services produced within a country’s borders, in a specific time period usually calculated on an annual basis. However, alongside of this rising prosperity global poverty, hunger, and disease statistics are just as predominant. 1.1 billion people in developing countries have inadequate access to water, and 2.6 billion lack basic sanitation, and almost two in three people lacking access to clean water survive on less than $2 a day, with one in three living, on less than $1 a day. “According to UNICEF, 22,000 children die each day due to poverty. And they “die quietly in some of the poorest villages on earth, far removed from the scrutiny and the conscience of the world. Being meek and weak in life, makes these dying multitudes even more invisible in death.” In congruence with these “infectious diseases continue to blight the lives of the poor across the world. An estimated 40 million people are living with HIV/ AIDS, with 3 million deaths in 2004. Every year there are 350–500 million cases of malaria, with 1 million fatalities: Africa accounts for 90 percent of malarial deaths and African children account for over 80 percent of malaria victims worldwide.” globalissues.org All of these statistics may appear overwhelming and an individual reading this might be asking themselves, “What can I do to get involved?”. With a great question comes a remarkable answer: “Actions speak louder than words.”. Celebrities like Matt Damon are regularly involved in the Global Water Crisis. At water.org they have revolutionized the efforts in impacting these humanitarian causes around the world. “Water.org is an American nonprofit

developmental aid organization resulting from the merger between H2O Africa, co-founded by Matt Damon, and WaterPartners, co-founded by Gary White.” (Wikipedia.org) If someone wanted to get involved and lend a helping hand in one of these areas, there are many opportunities for advancement. If you have a heart for giving, you can donate online, or a general passion for humanitarian efforts, you can start a career! You can donate to a water cause at this link: http://give.water.org/fun 97/ r/22 draise

You can donate to a water cause at this link: http://give.water.org/fundraiser/2297/ The Sahel region is one of the harshest places on earth to live. We can change that! During the hotter part of the year, the average temperature in the Sahel region of West Africa is more than 110 degrees. For women here, not having access to clean water, means hours of painful and exhausting work. Many of them walk miles each day just to reach the 100-year-old hole in the ground where they collect water. And they make that trip four or five times. Not only is that water contaminated and dirt-colored, but it has to be pulled up by hand, one bucket at a time. The homemade rope burns their hands; it causes bleeding and leaves callouses — even scars. And sometimes the rope breaks, causing women to fall into the wells. But we can change all of that! We can bring solar powered pumps into communities and pipe water to tap stands right next to these women’s homes. We can bring time, energy and a better future to 100,000 people in Mali and Niger. Help me play a small part in changing the lives of

women in the Sahel -- donate to my campaign. 100% of everything we raise, will directly fund water projects. And when those projects are finished, charity water will send us proof in pictures and GPS coordinates, so we can see the actual people and communities we impacted. Let’s come together and help out the Sahel Region:

https://my.charitywater.org/ride-the-wave

As a Vocalist/Writer, I have experienced getting involved with humanitarian efforts at rescue missions and street teams in various parts of America, particularly Camden, NJ. The streets of Camden are poverty stricken, with bars on home windows and “Safety Corridor” signs marking known areas with police patrolling. The people of these communities have a rough economic future and crime rates are statistically some of the highest in the United States of America. In closing, I extend my voice and hand lovingly to individuals in these communities as best as I can, in hopes to alleviate pain, stress, and racial tensions that are being reflected in many areas across the states. If you’re interested in powerful leaders leading causes such as these, take a look at Bill Gates` current work with Malaria, http://www.gatesfoundation.org/What-We-Do/ Global-Health/Malaria, Bono`s and “The One” campaign http://www.one. org , Charlize Theron`s: http://www.charlizeafricaoutreach.org Katy Perry, UNICEF Good will ambassador https://m.youtube.com/watch?v=Azma-bPeD7o Here are some great reads as well: The End of Poverty- Economic Possibilities for our time, by Jeffrey Sachs “This book is about the alternative taking the next step in the journey of equality. Equally is a very big idea connected to freedom, but an idea that doesn’t come free. If we’re serious, we have to be prepared to pay the price.” Desert Flower- Book by Waris Dirie This article is dedicated to Michael Brown, Ferguson, Missouri. Trend Privé Magazine 95


Amok Studio - by Francesco De Luca / Graphic Design / Illustration / Art Direction http://amok-studio.deviantart.com https://www.behance.net/kaamos3e6c www.facebook.com/pages/Francesco-De-Luca


Amok Studio - by Francesco De Luca / Graphic Design / Illustration / Art Direction


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STOMP THE RUNWAY

to be honest with you, it is probably one of the best felt tip liners I’ve ever touched. The rest is on its way.. We’re excited. Adrielyn: So where do you go from here? Whats next after the launch of the make-up line, the fashion show? Chris: We are going to continue to grow the line and come out with new products for each season, just like what every cosmetic company does, we want to keep up with the new trends. Adrielyn: It’s a lot of work isn’t it? There is a quote that was once said by Stephen Covey line, we figured we had to have a way to get it out to Chris: Oh yes.. a lot of decisions, not only do we own “You have to decide what your highest priorities are the people, and you know, we love fashion, we love the salon together, we have lives and children. We and have the courage- pleasantly, smiling, non-apolorunway. Because I do hair and make-up, and because getically, to say ‘no’ to other things. And the way to do Chris is an entertainer, we thought that the two would work probably 12-16 hour days. Adrielyn: How do you balance it all? that, is by having a bigger ‘yes’ burning inside”. This is go hand and hand. Eddie: It’s tough and chaos, but organized chaos. something the owners of Creative Brush Salon, Eddie So we thought the best way would be to get the Clark and Chris Fields are no strangers to. product brand out there is to have a fashion show and Adrielyn: It`s great that two local businessmen are After one being in the hair and make-up field for over to have it be phenomenal .We also wanted to have creating the dream and thank you guys for 20 yrs and the other being in production for over great designers and to entertain people. A lot of the 15yrs, Eddie Clark and Chris Fields had a dream to do times when you go to a fashion show, it`s stance and taking the time to talk to me and I wish you all the something really big. A dream so big was to launch people are just sitting and observing. We wanted it to luck. All collections were stunning from the Stomp The their own cosmetic line. After 8 months of hard work, be interactive, we wanted people to get up and yell if Runway Fashion Show, from Latiya Gholar’s mysterious, urban, enigmatic collection to Tyniece the dream finally came to fruition. they wanted to. Hall’s 80’s inspired collection. Yennie Zhou Eddie and Chris were so proud of their accomplishIf they like something, let us know they like it. ment that they wanted to announce it in a big way. So Adrielyn: The make-up line, you’ve been doing hair for created a collection that was full of ruffles in an all white evening dress collection. Alex Garcia was the they put together a fashion show called “Stomp The so long, was it natural for you to develop the make-up biggest surprise. This young designer left everyone’s Runway” that would then announce the winner of the because of the business that you’re in? jaw open with awe. His collection was reminiscent anticipated cosmetic line. The fashion show included Eddie: I’ve been doing make-up for 9 years and from of old Hollywood glamour. From the silhouettes and 4 local amazing designers: Latiya Gholar,Tyniece Hall, the time I started, I absolutely fell in love with it and plunging neck lines to the choice of colors and fabrics, Yennie Zhou and Alex Garcia. doing so many shows all the time, you kind of have I was able to catch up with both Eddie and Chris before things that you have to “go to” and I thought, I’m tired this young designer got it right. It was pure, pure beauty. Eddie and Chris put together a fantastic show the show and get to know them a little bit better. I of the “go to” , I want to make my own. Chris was that will only continue to be the start of something wanted to hear what lead them to this new journey: behind it 100% and as a matter of fact, it was Chris’ good for them. idea. He says you’re always looking for something, Adrielyn: So you said this was your first fashion runway why don’t we just create our own and it couldn’t have Congratulations to the new face of Tenielle, Shai’La Yvonne! show you produced, and If I remember correctly in been a better idea. your speeches, you said you’ve been doing hair for 32 Adrielyn: What ideas did you have that inspired you? years? Were there specific colors, textures? Eddie: Yes, I’ve been doing hair since 1982. Eddie: We kind of played with a bunch of different Adrielyn: That’s quite a long time. And you Chris? colors and we decided that we would start with the Chris: I’m the business person (laughs). palette that we have now, which I believe is about 26 Adrielyn: Oh, so you’re brains of the partnership? or 27 colors and we’re just going to build on it. It’s got (laughing) a bit of everything from bright bold colors, neutral Chris: Yes, I’m the brains. colors, some shimmers, some mattes. I think it’s a great Adrielyn: How long have you known each other? start. Eddie: Five years, Chris? Adrielyn: Lipsticks on the way, brushes, etc? Chris: Yes, five years. Eddie: We started with three things; I wanted to go full Adrielyn: Now, what possessed you and inspired you to out, but the business man said slow down. (laughing). put this on? So we started with shadows, lipsticks and I fell in love Eddie: Well, when we decided to create the make-up with this felt tip liner that was designed for us. I have Trend Privé Magazine 99

By: Adrielyn Christi

Interview with Creative Brush Salon, Eddie Clark and Chris Fields


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Season Beauty 5must-haves BEAUTY for winter

HOT GIFT IDEAS

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By Erin Schweinsberg www.facebook.com/erinschweinsbergmakeupartistry Avoid getting cracked, dry lips this winter with a moisturizing lip balm! The Honey Bronze Shimmer Lip Balm is amazingly moisturizing with a hint

of shimmer, perfect for on, as well as on top of a lipstick color. This balm helps repair damaged lips and also gives them a plump- perfect to keep your lips looking luscious

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this winter!

The Body Shop- Honey Bronze Shimmer Lip Balm! www.thebodyshop-usa.com

If there’s one thing we know, it’s that winter dries out our skin- especially our hands! Enriched with shea butter and vitamin E, this hand cream helps

soften skin but strengthen nails. The Rose et Reines col-

The Body Shop- Brush on Beads

lection uses rose extract to create a decadent floral scent,

www.thebodyshop-usa.com

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$22

while the shea butter leaves your hands soft and smooth.

$12

A must-have for every girl’s handbag this winter!

L’OCCITANE EN PROVENCE- Rose et Reines Hand and Nail Cream www.loccitane.com $12

Looking for a way to keep your face bronzed this winter? These beads are perfect for an all-year-round glow! There are many reasons to love this product; the

color is natural, the light defusing pearls help to brighten skin, it’s made for all skin types, and the beads contain marula oil from Namibia, leaves to leave skin feeling soft and supple. So many benefits from one make-up product, and prefect to maintain a

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natural glow throughout the winter season!

SEXY HAIR- Healthy Sexy Hair Soy Renewal Oil www.sexyhair.com

$22.95

This enriched body moisturizer and gradual tanner is perfect for all year round- but essential during winter! This 2-in-1 moisturizer and tanner contains aloe vera

to help keep your skin smooth and moisturized whilst building a beautiful gradual tan. St Tropez uses Aromaguard™ fragrance technology, this helps eliminate the usual self-tanning aroma by a minimum of 70%, and instead leaves a subtle,

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ST. TROPEZ- Gradual Tan Everyday Body www.sttropeztan.com $30

refreshing fragrance. This product is perfect for keeping your skin looking golden all year round, a must-have for winter when you need it the most!

This nourishing Soy Renewal Oil is perfect to save your hair from the harshness of winter weather! Made with Moroccan Argon Oil, this product adds instant shine, protects your hair from environmental damages, helps smooth hair, increases elasticity, and boosts the moisture of your hair whilst controlling frizz. An amazing product to keep your hair looking good- and staying healthy- throughout the harsh winter weather! Images (from top to bottom and left to right )retrieved from: Shutterstock/ www.thebodyshop.co.uk / loccitane.com/ www.thebodyshop.com/ www.sttropeztan.com/ www.sexyhair.com Trend Privé Magazine 101


WolffBehr Interview with Philip Wolff and Chief Behr www.wolffbehr.com In this day and age, with so many hair salons and stylists out there claiming to be the greatest and the best, it’s hard to know who’s the best and who isn’t. Even if you think you have the best, ask yourself this: could you do better or is there more out there? I’m here to tell you yes, there is, being from a town other than your major ones, such as Los Angeles, Miami, New York or San Francisco, we tend to think our hair stylists are top notch, or have had the proper training, continue the training/education and take pride in their work. But after being a typical woman that requires the regular maintenance of her hair and has been through a handful of stylist throughout the years, has come to realize that not every hair salon or stylist is on the same level. Don’t get me wrong, there are a few that hold their own, but it’s far and wide. What made me come to this realization, is that the salon owner of Nevaeh Boutique Salon and Spa, which is nestled in a suburb town in Roseville California, is one of those salon owners that just get it. Coleen Weeks has owned this boutique, salon and spa for the past 7 years, and has worked hard to make it one of the cutting edge salons in the area. I think she is on the right track with commissioning Philip Wolff and Chief Behr of WolffBehr, stylist to the celebrities.

Interview by Adrielyn Christi, Trend Prive Magazine Writer.

When not creating their magic in their prospective salons on celebrities such as Kim Kardashian and Madonna, these two hair gurus travel to cities with names we’ve never even heard of, to teach what has made them famous for, what they do, to teach hair stylists that are willing to learn, better their skills and expand their clientele. Let me give you a little history on Philip Wolff and Chief Behr. With both men being in the hair industry for over 20 yrs, and have had affiliations with NEUMA, Toni and Guy, Vidal Sassoon, American Crew, Wella, Loreal, NCP, PR at Partners, Prive, Bumble and Bumble, Sebastian, Unite, they both saw a void in the hair industry and knew they wanted to make a change and a difference. I was able to catch up with the two of them at their Blow Out Academy just recently at Nevaeh and best of all, I was able to interview them and see them both in action. Looking at them both donned in statement, making silver jewelry by Chrome Hearts and their tattoos, I knew I was in for an awesome afternoon. Adrielyn: You met Philip through Privè? Chief: Right, we couldn’t side with the direction that they were going, so we started WolffBehr two years ago. Adrielyn: You did hair for fashion weeks such as NYFW? Chief: Right, so basically Privè, we travel around and teach, but with their philosophy we just couldn’t get up there and stand behind it

Trend Privé Magazine 102


always evolving. We also felt that since we do live in Beverly Hills, and we do celebrity hair, we are setting trends anyway. We felt creativity is the base of everything, and we wanted to be able to create a positive vibe and also create a more comfortable zone, where it’s more intimate. Adrielyn: What’s good about your classes is that if anyone needs help, you’re able to go to that person and to say “hey no, you’re not doing the correct way, this is the way to do it”. I noticed when you showed Katelyn, what she was doing wrong with the one section of my bangs, and she realized and ended up catching on. So that’s where that whole one on one is perfect. Philip: Yes, here’s the thing, she’s going to remember that her whole career, sand he going to say “Man, I need to work on this now. I’m going to work with them again.” We want to be connected with the stylist, and want them to realize that we are people, just like you guys, we just live in a different city.

anymore, because it wasn’t really bettering anything. We wanted to better the industry, it wasn’t about the bottom line. So we said, lets just do it for ourselves and that`s when we started. Adrielyn: Philip, how did you two begin the journey? Philip: Yeah, well, we quit (laughter from the two) and yeah, I had this idea that the way, you know with social media and technology, the world is smaller. I wanted to try something different, the world is changing, but the industry has stayed the same. That is not going to work after a period of time. I decided that I was going to take that with us on that change. So we decided to come together as a team, create a curriculum, a message, a mission, and spread that word and create a culture, and new movement. That was our goal.

Adrielyn: You may work in different cities, but yet, I would imagine that maybe you’re on a different level, because of that fact of what you do and because of how you’ve grown yourselves. Philip: But I’ll let them determine that. I don’t need to tell them that, you know what I mean? Adrielyn: Have you noticed any of the other salon owners in Beverly Hills, or famous stylist having some sort of resentment towards you two? Or is everybody on board with it?

Adrielyn: How did you decide on that? Philip: We started blasting it on social media, we started doing little classes in our own salon and locally. Sometimes there would only be two or three people in, but we had to start somewhere. Then that spread, then the next thing you know, we were selling half of that, and then people were like: “well, do you ever come to New York?” Then we would fly to New York or to wherever else we were asked to go to such as Florida, Idaho, or wherever. We just started growing. Adrielyn: What type of message were you trying to convey? Philip: We kept the message the same, as we are not trying to bring something in to wow people to the point of where it’s like “wow, I`ve never seen that before”. We are trying to basically take hair and sell marketable education, something that you will use in the salon, something that if you take our class Sunday and Monday or Tuesday comes around, when you go back to the salon, you are ready to do what you need to do. Something that grow you as an artist, grows you as a business and also, just as a person. Adrielyn: Have you seen a large amount of fall out or continuing education within your classes? Philip: That`s one of the major things, education is never finished; it’s always ongoing, just like fashion. It`s

Hearts, Rick Owens. I like things that are different. I don’t tend to wear a lot of logo stuff, just here and there. Like these Rick Owens sneakers, they’re Italian leather, the tongue comes up and they’re adorned with Chrome Hearts charms. Adrielyn: Your jewelry must be Chrome Hearts as well? Philip: Yes, I am a big Chrome Hearts fan. I like silver and quality and they’re very good quality. Adrielyn: Yes, just like what you’re teaching. They’re spending money on it to learn quality that will last with them forever! Philip: Just like fashion and hair, they go hand and hand, and we want that longevity and create a legacy. Adrielyn: You guys are absolutely awesome and to have you guys come in and teach our community and stylists your techniques, is an gift. I thank the both of you for the opportunity to interview you! What sealed my faith in both Wolff and Behr, was the fact that I saw the love and the drive for what they do. Just watching them go back and forth with each stylist, making sure they answered each question that they might have, and making sure they were doing the technique as they were showed, just really validates to me that there is definitely a void in the salon business today, especially in my region and beyond. I was able to experience the WolffBehr Movement with a blow out and if you’re not growing with the trends and keeping up your “A” game, then you will most likely fall behind, and it will be hard to get back on course. These two guys are the most down to earth and full of love for the business of hair. For more information on WolffBehr visit www.wolffbehr.com and follow their social media sites for the latest news and celebrity trends. Photos by: Chris Kisela https://www.facebook.com/CMYKPhotographysac

Philip: Oh, I’m sure there is. Anytime you’re going to do something like this, you’re going to get haters. Because they want to do the same thing, but the only problem is, you can copy as much as you want, but you can’t copy respect. That’s just it. Adrielyn: You guys are very much respected in the industry. Philip: Because we respect other people. There are so many other educators that put themselves on a pedestal, let other people do that for you. Don’t go up there acting as if they’re lucky that all you showed up at all. In reality, we’re lucky that all of you showed up. Adrielyn: On to your fashion, I noticed Chief is wearing G Star Raw, is that both of your go to jean? Philip: yeah, I like G Star, I’m a big fan of Chrome

Trend Privé Privé Magazine Magazine 103 103 Trend


Images by Emilia Vila of the Eviem Photography Edited by Francesco De Luca

CREATE A WINTER RUNWAY LOOK!

READER ANALYSIS

By Erin Schweinsberg www.facebook.com/ erinschweinsbergmakeupartistry

A

You Call It

«When will the magazine be published?» We will post the exact date of publication on our Facebook page 2 weeks before. Follow us! www.facebook.com/trendprivemag

42%

asked this question Urban Decay Eye Shadow t the Winter Fashion Week 2014/2015, we saw a lot of amazing make-up trends! Blues, silvers, and browns dominated the runway, all stunning- yet minimal- makeup trends that were all about the eyes. Brands such as

Christian Dior, Chanel, Fendi, and Giles, used striking

Color: Shattered $18.00 from www.urbandecay.com This beautiful shattered blue is one of the many amazing colors from Urban Decay’s eyeshadow collection! Wonderfully blendable and smooth, this shimmery, suede-like eyeshadow, stays in place whilst adding an amazing hint of blue to vamp up your winter style!

pops of blue on the runway, and the following products will help you create the same blue winter look!

«When is the deadline?» Each issue`s deadline is on the 1st of the previous month of its release! The deadline for the May issue is on April, 1st.

58%

asked this question

What You’ve Tweeted About www.twitter.com/trendprivemag

Images (from left to right) Bare Minerals Eye-shadow, Napoleon Perdis Loose Dust Images (from left to right) NARS Eye Paint, Smashbox Liner,Urban Decay Eye-shadow

NARS Eye Paint Color: Solomon Islands $25.00 at www.narscosmetics.com A perfect, weightless, gel formula that glides on- and stays on- for 18 hours! The color Solomon Islands is a turquoise blue, and the gel formula makes it easy to use this eye paint as either an eye shadow, eyeliner, or highlighter! A conveniently versatile product to create many looks this

Bare Minerals Blue Eyeshadow Color: Blue Moon $14.00 at www.bareescentuals.com This velvety smooth Bare Minerals Eyeshadow has vibrant color, is smudge proof, and easy to blend! The color Blue Moon is a soft baby blue, perfect for anyone creating a more subdued winter look; this color would be perfect to combine with a grey eyeshadow for a more subtle winter smokey eye!

winter!

Napoleon Perdis Loose Dust Smashbox Always Sharp 3D Liner Colour- 3D Neptune $20.00 at www.smashbox.com This shimmery, self-sharpening eyeliner, has 3D pearls to give you an amazing reflective look! The color 3D Neptune is an intense blue that creates a stand-out look for your eyes, and the “always sharp” tip helps create a precise line that’s perfect for a dramatic winged-out Trend Privé Magazine 104

eyeliner look!

Color: Electric Blue $25.00 at www.napoleonperdis.com/usa This highly pigmented blue loose powder is perfect for a pop of color! It has a shimmering effect that amplifies the color, and also highlights your eye area. This color is great for anyone wanting a brighter look this winter, you won’t be disappointed with the quality of this beautiful electric blue loose powder!

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BEING A MANREPELLER Article by Trend Prive Magazine Writer Viktor

Man

The images were taken during London Fashion Week September 2014

Images above (left to right): Larry Tzuji (and his brand TZUJI) and Viktor Man

They seem to flock to every fashion week and every fashion event. You can see them arriving in their cabs or limos, arriving by scooter or on foot. Making their entrance at a fashion show, they get the attention of passers-by, who stop to see what’s going on. Photographers, TV, press journalists and bloggers, all waiting in front of the venue to snap their perfect photo of these special guests. Some of the arriving guests are happy to strike a pose and will take their time to position themselves so the photographers can capture that ‘perfect’ angle, although, this is on the contrary to some guests who will speed into the building covering their eyes with a pair of designer sunglasses. Following their arrival, the more important guests will be ushered to the front row leaving the remaining guests who are, not always, happy to take the middle and back rows. From a distance they look like exotic birds perched on a branch, wearing hats, accessories and clothes carefully chosen for the purpose of attending the show. Some people look at them with amazement and admiration, some with jealousy that they do not have the audacity to be like them; some of them will show their disapproval for their outfits, yet there is something about these special guests that they can’t help but looking at. Ladies and Gents, I am talking about an excellent example of the manrepeller specie. Some of you will instantly say that the manrepeller name is mainly associated and reserved for Leandra Medine’s fashion blog, who uses the term for a fashionable woman repelling the opposite sex by being ultra fashionable. However, in this context, I am using the man prefix, in the totality of human beings, hence the word manrepeller to me is a person who repells humanbeings. So, female and male manrepellers , follow, live and breathe fashion on daily basis by feeding themselves with Vogue, Elle, Dazed, Love, GQ, Esquire or Arena Homme+ magazines from which they get their inspiration and information about new collections and trends. Critics of manrepellers will say that they exaggerate with their choices of the outfits’ pieces, making them look hideous, ostentatious and clownish and, actually, repel many people. A few months ago a GQ journalist stated that being on trend is introducing one piece at a time and matching it with pieces that have already been established and may be classed as timeless or classic. To me, personally, this journalist was gently convincing her male audience to play safe with clothes and sticking to the so called ‘norm’. As a fashion related journalist she must have forgotten that fashion is not just about classics, but about introducing completely new patterns, cuts, fabrics or prints and the way in which we wear them. This is what manrepellers do, they will try to follow new trends, but they will also try to be ahead of them and set new ones amongst their followers. For this reason, their boldness and creativity have

been noticed by fashion designers who have already spotted the importance of creating a symbiotic relationship with this specie, therefore hoping the manrepellers will promote their brand on their blogs, Instagram feeds and Facebook fan-pages by showcasing great and innovative style-ups of their pieces. I think I have become manrepeller myself. It only dawned on me when I was asked by a passer-by whether they could have their picture taken with me when I was attending London Fashion Week last September in London. I realised that I became an object of interest, or perhaps ridicule, thanks to my colourful trousers matched with a burgundy jacket. Then, a few hours later, I had someone complimenting me on my trousers followed by someone else raising their eyebrows. This is exactly what manrepellers are all about. They get criticised, they get praised and they are constantly on the frontline. Some may say that manrepellers are asking for it and they should not be taken aback with people’s reactions, with which I can’t agree more, however, it only proves that innovation, boldness and audacity pay off. It’s all about people talking about the outfit you are wearing , expressing their feelings and getting involved in sharing and re - tweetting hate and love posts on their Twitter, Facebook and Instagram feeds. This is how fashion is really promoted on social media these days. I am sure your outfit will definitely find someone who will fall in love with your style, so keep on being a manrepeller – be brave, be daring, be creative, love colour and pattern, be different – it’s time to blossom and always remember that while pigeons flock together, eagles fly alone. Just like Coco Chanel, Elsa Schiaparelli or Jean-Paul Gaultiere - you never know, your “repelling” outfits might inspire future generations just as their crazy ideas…

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GET THE HOTTEST ER 2015 M M U S G RIN SP ! COLLECTIONS

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MILAN FASHION WEEK ANGELOS BRATIS

Angelos Bratis is a Greek designer, born in Athens in 1978. After graduating in Fashion Design from the Fashion Institute Arnhem in Amsterdam, Bratis moved to Italy and began honing his talent through collaborations “behind the scenes” with great designers. In 2011 he won first prize “Who Is On Next?, “ Alta Roma and Vogue Italy’s talent search for emerging fashion designers, decided by a jury composed of Suzy Menkes of the International Herald Tribune, Franca Sozzani of Vogue Italia, Mark Holgate of Vogue, and retailers Saks Fifth Avenue and Harvey Nichols. In January 2013, Wallpaper Magazine called Angelos Bratis as one of the most important emerging designers to watch. Reviewing the Fall 2014 collection, Suzy Menkes wrote in The New York Times that Angelos Bratis “made what often requires years of training seem so wearable, so elegant and so easy. “ “My new collection – affirms Angelos Bratis – is inspired by the pared down architectural modernism and the last erotic paintings of renowned artist Yannis Moralis, one of the important figures in painting and the cultural debate in Greece between the late 50’s and 70’s.” The contemporary poetry of Angelos Bratis does in fact share the pure and abstract mathematical approach of Moralis’ work applied to dynamic compositions of simple and rough geometric shapes, researching the same necessary tension of balance and conceptual harmony; ultimately embracing the same powerful and minimal graphic vision. Ultra-versatile dresses and kaftans created for every female type, crêpe de Chine, semi-stretch caddy and essential foulards in silk twill, constitute the intentionally limited, mathematical vocabulary which the Hellenic designer explores to render, yet more evident the characteristic, unmistakable codes of his luminous aesthetic: basic and yet extremely sophisticated. The password is the mastery of cut, the significant lightness, the independent and sinuous movement of material around the body which suddenly appears freed from all restraint or restriction whilst continuing to maintain an absolute control. Images by www.angelosbratis.it

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MILAN FASHION WEEK ANGELOS BRATIS

A tinge of sensuality interlaced with almost stately linear substraction; rarified and distant, ultra-modern and timeless. “The bias cut – adds Angelos Bratis - the play of the diagonal which is the unceasing foundation and the real passionate cypher for my design`s journey, finds fresh possibilities which are explored and declined in this collection.” Triangles, rectangles and semi-circles are starting points for diverse and elusive patterns. A composition which is the synthesis of a study of triangular morphologies, kaftans made from rhomboidal puzzles to arrive at ultra-complex drapings which liberate rigid and plastic constructions in a final radiant and vibratile liquid dimension. A suspended light and tonal colour palette, again close to the pictorial vision and special tones of Moralis: beige, gold, an electric pink, the energy of sunshine yellow and the unfathomable depths of white. Spurred on by touches of black and by various nuances of blue, a blue ranging from ultramarine to the enveloping mystery of the night sky. In the same spirit as the dresses are the jewels by Maria Mastori, sculptural pieces in wood, gold-leaf and brass, which have organic impact. Morphologies with ancestral and linear echoes, as if made smooth by seawater. Production From Studio Styling Sophia Tsakiri Jewellery Maria Mastori Music Costas Argiriou Graphics Stathis Mitropoulos Make-up Romero Jennings and the M·A·C PRO team Hair Franco Curletto per L’Oréal Professionnel Nails Antonio Sacripante – Nails&Beauty for Morgan Taylor

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s e n e c s e th d Behin


ANGELOS BRATIS By douglas bassett

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MILAN FASHION WEEK ANGELOS BRATIS

INTERVIEW WITH ANGELOS BRATIS Myra Postolache: What kind of women can wear this collection? Angelos : This collection was created for every female type. Ultra-versatile dresses, kaftans, crepe de Chine, semi-stretch caddy and essential foulards in silk twill constitute the intentionally limited, mathematical vocabulary, which my mind explore to render yet, more evident the characteristic of natural beauty. At the same time you can see a composition, which is the synthesis of a study of triangular morphologies, kaftans made from rhomboidal puzzles, to arrive at ultra-complex draping, which liberate rigid and plastic constructions in a final radiant liquid dimension, because the colors of the collection are beige, gold and the energy of sunshine yellow and the unfathomable depths of white are spurred on by touches of black and by various nuances of blue, a blue ranging from ultramarine to the mystery of the night sky. Myra Postolache: Was Alta Roma`s “Who’s on next” project an important step in your career? Angelos : Oh Yes! Absolutely... It was the most important step for my life as a designer. Alta Roma showed me a different opportunity and opened some vital doors in front of my eyes, and right now, we couldn’t talk without that opportunity. Special thanks to: Mr Giorgio Armani Armani/Teatro Korres Cesare Cunaccia Tanya Doubleday Gallant Ho Sofia Fondelli Elio Malmerenda

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MILAN FASHION WEEK CHICCA LUALDI

“It is a path inspired to the essential, a vocation for minimal which is expressed with clean lines and sharp cuts, highlighted by the stitching that gives life to harmonious geometries of shapes, some severe others softer”.

It is an adventure which started after dedicated studies between Milan and New York, after a ten year experience in the fashion business through collaboration with several important Italian brands. After years of training, the dream of creating her own clothing collection came, and capable of expressing coherently a personal sensibility, passion in using colors, love for fabrics and a style vision sharp and well defined: a quality aesthetic far form any sort of exhibitionism. An understated and modern fashion as a choice of uniqueness, trying not to comply with too commercial trends; getting inspiration from a new vision of femininity, never aggressive or eccentric; a woman that conveys confidence and personality, a woman free from convention who is not “brand addicted”, but chooses her won clothes, because she is able to appreciate their creative and sartorial value, the details, and shares, its taste and identity. Creativity is part of the designer’s genes in some way. She grew up in an internationally established family among the best names of the Italian interior design, she soon got acquainted with architects internationally known, designers, stylists, who introduced her to the world of creativity. Timeless and always contemporary, architecture fascinated her and gave her the chance for a creative education, pure and sharp lines, firm marks, input for a creativity that stands unlinked to the trends of the moment. Bio retrieved from : http://www.beequeen.it Images by Emilia Vila of the Eviem Photography

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Milan FW/ CHICCA LUALDI

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Milan FW/ CHICCA LUALDI

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MILAN FASHION WEEK

CRISTIANO BURANI SS 15

www.cristianoburani.it

Images by Emilia Vila of the Eviem Photography

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MILAN FASHION WEEK

CRISTIANO BURANI SS 15

www.cristianoburani.it

Images by Emilia Vila of the Eviem Photography

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CRISTIANO BURANI SS 15 Images by Emilia Vila of the Eviem Photography

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Milan FW- CRISTIANO BURANI Images by Emilia Vila of the Eviem Photography

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burani`s

styles this season

Behind the scenes

by Douglas Bassett


Top and bottom images by Douglas Bassett Top image: portrait of Cristiano Burani, the designer

www.cristianoburani.it Cristiano Burani was born in Bologna, Italy. After taking a Degree in medicine and then a Master`s at Parson`s School of Design in New York, he began his career at La Perla. He worked for many years at Blumarine and Versace, and in 2009 he won the Fashion Incubator, promoted by the Camera Nazionale della Moda Italiana. His collections are sold in top and high-end department stores and multi-brand shops all over the world, mostly in America, the CIS, the Middle and Far East and Northern Europe. His production was immediately positioned in the contemporary luxury segment and can rely on partners of excellence for its accessories (Josephine Shoes), strictly “Made in Italy”. AWARENESS AND DETERMINATION A new rigorous femininity for tailoring and sporty details in pastel colors, offset by white, navy blue and red. Normcore as philosophy of dressing up understated, but impeccable in details, for a casual and cool attitude. Relaxed and essential lines, overlays and calibrated transparencies, finishes of flounces and rubbed pleats by chalky effect. Discreet allure and eccentric lightness. Unisex as new diktat: Men`s fabrics, jacquard motifs to macro and micro check, bonded canvas with polyurethane silver with crackle aspect, indigo canvas with hand backstitches and macro metal buttons, printed cotton and nylon. Image by Eviem Photography during Milan Fashion Week, Sept. 2014

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EMPORIO ARMANI SS15 Blue Backstage with Douglas Bassett

CORNFLOWER BLUE FINDS ITSELF CENTRE STAGE AS THE MAIN HUE FOR THE NEW EMPORIO ARMANI COLLECTION. THIS PROFOUNDLY INTENSE SHADE OF BLUE LENDS EACH GARMENT SIGNIFICANCE, EVOKING A STYLE AND MODERNITY THAT SUPPLANTS ANY NOTION OF THAT WHICH IS OVERLY CLASSIC. PAIRED WITH OPTICAL WHITE AND A WHITE THAT FADES TO GREY, IT CREATES A SYNTHESIS OF PLAYS ON COLOR AND UNDERLINES A FEMININE SILHOUETTE THAT IS DYNAMIC WITH A SPORTY LOOK. PROFILES, STRIPES AND MAXI-STRIPES PUNCTUATE VARIABLE SHAPES, FROM SHORTS AND VOLUMINOUS TROUSERS, TO A CURLED SKIRT THAT THE CONTRAST BETWEEN WHITE AND BLUE RENDERS PARTICULARLY STRIKING. SURPRISING CONTRASTS OF MATERIALS ACCENTUATE THE LIGHTWEIGHT NATURE OF THE COLLECTION AND ITS DYNAMISM; FOR EXAMPLE, CRISP AND INVIGORATING COTTON PAPER PAIRED WITH SEMI-TRANSPARENT PVC THAT, SEEMINGLY WITH MOVEMENT, COMES OUT FROM UNDER FADED CORNFLOWER-BLUE SKIRTS AND IS SEEN IN FIT-AND-FLARE DRESSES AND PRECISE FORMS IN A TRANSPARENT QUALITY THAT ALSO HAS SUBSTANCE. PVC IS ALSO FOUND IN ACCESSORIES, PRIMARILY IN BAGS AND SPORTY FOOTWEAR.

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Image by Douglas Bassett


MILAN FASHION WEEK GIORGIO ARMANI

SS2015 Collection - Sabbie Mediteranee By Myra Postolache “The silence is emphasized by the indecipherable mystery of nature. A sense of expectation, suspended between the sea`s liquid surface and the denseness of an island shaped by the wind and the deep tremors of a volcano.” The unseen ruggedness of Lipari and Stromboli, Oscar winning director Paolo Sorrentino, makes a film that introduces the world of Giorgio Armani for “Sabbie mediteranee”, the SS15 collection. The wonderful show started this way at the Milan Fashion Week, with a short movie that introduced us in an unexpected world; one that continuously rewrites its secrets, gives a new soul to its colors and updates silhouettes by establishing a different equilibrium.

www.armani.com

Images courtesy of GiorgioArmani.it

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MILAN FASHION WEEK GIORGIO ARMANI

SS2015 Collection - Sabbie Mediteranee By Myra Postolache Everything seems rebuilt - the forms and proportions of jackets, shorts that appear to be small skirts, and trousers that taper and are paired with uniform like jackets and with simple lines, made from double-sided fabrics. I see a new way of experiencing monochromatic fabrics like wool, silk, technical caddy silk and lined georgette that possess a naturalness devoid of any exoticism. Small silver and bronze reflections found on clothing and accessories, illuminate the range of grays, powder grey, blue and white. “ The tones with an echo in the landscapes of the movie, where a man and a woman lie entwined, overcome and motionless, in an apparent stillness that recalls sleep and dreams…where everything is renewed.” - Giorgio Armani

www.armani.com Images courtesy of GiorgioArmani.it

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GIORGIO ARMANI

SS2015 Collection - Sabbie Mediteranee

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GIORGIO ARMANI

SS2015 Collection - Sabbie Mediteranee

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GIORGIO ARMANI

SS2015 Collection - Sabbie Mediteranee

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GIORGIO ARMANI

SS2015 Collection - Sabbie Mediteranee

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GIORGIO ARMANI

SS2015 Collection - Sabbie Mediteranee

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GIORGIO ARMANI

SS2015 Collection - Sabbie Mediteranee

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Giorgio Armani was born in the northern Italian town of Piacenza, where he was raised with older brother Sergio and younger sister Rosanna by his mother Maria Raimondi and father Ugo Armani. Armani aspired to a career in medicine after reading A. J. Cronin’s The Citadel, and enrolled in the Department of Medicine at the University of Milan. In 1953, after three years he broke off his studies, and joined the Army, because of his medical studies, he was promoted and transferred to an infirmary in Verona. After experiencing hospital life and occasional evenings at the Arena in Verona, he decided to find a different career, and the rest is history. After his stint in the armed forces, Armani found a job as a window dresser at La Rinascente, a department store in Milan. He went on to become a seller for the menswear department, in which capacity he gained valuable experience in the marketing aspect of the fashion industry.In the mid-1960s, Armani moved to the Nino Cerruti company, for which he designed menswear. His skills were in demand, and for the next decade, while continuing to work for Cerutti, Armani also freelanced,contributing designs to as many as ten manufacturers at a time. In the late 1960s, Armani met Sergio Galeotti, an architectural draftsman, which marked the beginning of a personal and professional relationship, that lasted for many years. In 1973, Galeotti persuaded him to open a design office in Milan, at 37 corso Venezia. This led to a period of extensive collaboration, during which Armani worked as a freelance designer for a number of fashion houses, including Allegri, Bagutta, Hilton, Sicons, Gibò, Montedoro, and Tendresse. The international press was quick to acknowledge Armani’s importance following the runway shows at the Sala Bianca in the Pitti Palace in Florence. The experience provided Armani with an opportunity to develop his own style in new ways. He was now ready to devote his energy to his own label, and in 1975, he founded Giorgio Armani S.p.A. in Milan, with his friend Galeotti. In October of that same year, he presented his first collection of men’s ready-to-wear for spring and summer 1976 under his own name. He also produced a women’s line for the same season. RETRIEVED: Molho 2007, pp. 28–29. Molho 2007, pp. 33–36. Molho 2007, pp. 38–39, 41, 49. Trend Privé Magazine 133


MILAN FASHION WEEK FATIMA VAL www.fatimaval.com Fatima Valieva, a Swiss designer born in 1985, studied fashion with a Master’s at Central Saint Martins and successfully started her career as a model in Japan, Thailand, France and Italy, which made her into a cosmopolitan woman and successful business-woman of herself. As a proud Amazon, with a combative and creative, sensitive and kaleidoscopic soul, Fatima emanates passion and personality through music, art and sculpture that she puts into her collections - unique works by hands that shape armour, weave textures and caress fabrics. Concept A view of fashion that is inspired by a combative, strong, confident woman with an armour that helps her to be independent, without giving up her sensitive femininity. Expression of a sort of battle and the faceted role that every woman lives in her daily life, it doesn’t embody any feminist concept but, instead, is the pure expression of the force and independence of all women. Fragility, delicacy and strength merge in perfect balance. Fatima translates this vision of fashion with handmade garments, cuirasses in carbon that she forges, like modern art sculptures that envelop the body, alternating with soft, valuable fabrics, as an expression of femininity. Wool, cashmere, silk and fur, revisited and blended with leather in garments that have lines, volumes and cuts of ultra-contemporary inspiration. Images by Emilia Vila of the Eviem Photography

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MILAN FASHION WEEK FATIMA VAL

Inspiration Fatima tells science-fiction stories with fashion, inspired by Ray Bradbury’s literature, and she sets them in a contemporary, frenetic, chaotic and multi-ethnic world, in years where strength lies in knowing how to reinvent yourself. So Fatima’s fashion is expressed in unconventional forms in continuous evolution, the fruit of different stimuli that the stylist absorbs from literature, music and art. Fatima clothes the dream of a new Phoenix, always ready for rebirth Bradbury’s technogenic city inspires her to view of fashion, as if it was a story. The modern, cosmopolitan city, frenetic in its contrast of automatism, convenience and comfort, but also deterioration and absence of communication and contrasts between positive and negative. The story of a woman who expresses her sensitivity in a chaotic and frenetic world with initiative, protecting herself with armour that becomes an expression of beauty …… Re-inventing herself like a scarab shining in the light of the sun and showing its iridescent colors.

Images by Emilia Vila of the Eviem Photography

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Image below: Fatima Val and Myra Postolache (TPM`s fashion editor & writer)

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Behind -thescenes with FATIMA VAL Images by Eviem Photography


MILAN FASHION WEEK NICHOLAS K www.nicholask.com Nicholas K is a New York based design company, founded in January of 2003 by siblings Nicholas and Christopher Kunz. Nicholas K was conceptualized with the intent of providing sophisticated customers with modern classics, to become wardrobe staples. Incorporating traditional quality and design with modern refinements and a downtown edge, Nicholas K offers items across the full women’s RTW product range, as well as accessories and a menswear line that launched for Fall 2006. The first collection for Fall 2003 was extremely well received and sold through 35 of the top women’s specialty boutiques across the U.S. and Japan. Demand for Nicholas K continues to exceed expectations. Nicholas L Kunz Cofounder and creative director, Nicholas L Kunz attended FIT in New York and the Polimoda School of Design, in Florence. Upon her return to the U.S. Nicholas took a position with DKNY and later joined the founding team of Coach Men’s sportswear. Over the next 8 years Nicholas worked with other design companies including Nautica, Calvin Klein, Tommy Hilfiger and Polo, operating in primary positions and overseeing the design and coordination of five new labels. Immediately prior to founding Nicholas K, Nicholas worked as a full-time consultant for Calvin Klein (CK women’s outerwear collection and US and European jeans). Retrieved from: http://mbfashionweek.com/designers/nicholas-k

Images by Emilia Vila of the Eviem Photography

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MILAN FASHION WEEK NICHOLAS K

Unlike most designers, Nicholas’ experience from working with large multinational corporations afforded her a broad and thorough understanding of all consumer segments. Christopher L Kunz, the corporate operations of Nicholas K are overseen by cofounder Christopher L Kunz, who graduated with an MBA, summa cum laude from the Eller Graduate School of Management in Marketing and Finance, and with a BS majoring in both Biochemistry and Molecular Cellular Biology. Prior to Nicholas K, Christopher worked with the Los Alamos National Laboratory, providing his expertise to early stage companies, guiding them on all aspects of operations, from competitive marketing analysis to strategic positioning. Christopher’s previous experience in the fashion industry ranges from runway to retail, working with companies such as Polo Ralph Lauren. Nicholas K is a high-fashion womens and mens clothing line available in many fine retail stores. Retrieved from: http://mbfashionweek.com/designers/nicholas-k

Images by Emilia Vila of the Eviem Photography

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Milan FW- NICHOLAS K

SS2015 Collection

Images by Emilia Vila of the Eviem Photography

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Milan FW- NICHOLAS K

SS2015 Collection

Images by Emilia Vila of the Eviem Photography

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BEHIND THE

SCENES NICHOLAS K

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MILAN FASHION WEEK

NICHOLAS K


MILAN FASHION WEEK PARTIES

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Photos by Eviem Photography/ Left- Myra Postolache (TPM main fashion editor and writer) at Armani show/ Middle and right- Catalina Magee (TPM Founder and Editor-in-Chief) at Cristiano Burani show

Photos by Eviem Photography/ Left- Myra with Jane Reeve (chief executive of the governing body of Italian style - the Camera della Moda) /Middle: Myra, Daizy Shely (designer) & Catalina/ Right: Catalina, Valeria Mangani, Carla Bruschi (jewelry designer)& Myra.

Photos by Eviem Photography/ Left- lady on the streets of Milan/ Middle: Mitichi (the Founder of FEERIC Fashion Days and M Calendar, at Ireri in Milan)/ Right: man at a Milan Fashion Week party.

Photos by Eviem Photography/ Left- Cyprien Richiardi (Fashion Blogger)/ Middle: Party at Meissen Couture/ Right: fashion party display during Milan Fashion Week


Vogue Talents MILAN 2014

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STUDIO 189 (HQ Ghana, West Africa) Also, hints of green. So it’s what you see in the bushes, it’s also what you see when you’re in California with the trees. And those beautiful pinks and fuchsias that we were inspired by. There is a beautiful flower in front of Rosario’s house that she looks at. It’s very relaxing and smells wonderful. In Kenya, when the flamingos in migration flap their wings, there’s a lot of gradations of pink and hints of black. There’s a lot of this and that gets translated, then we try to get that effect; and that’s with these various techniques. How do we take those and turn them into something else? So that’s where you see indigo come in, you see mudcloth with bògòlanfini, it’s the color of the sand and the earth; but not in a synthetic way, in a real way because it’s actually the earth that’s being replicated and, comes off in your clothes. When you wear it, you’re touching and feeling that.

STUDIO 189

THE ART OF CREATION Interview by: Myra Postolache

Interview with ROSARIO DAWSON and ABRIMA ERWIAH STUDIO ONE EIGHTY NINE (headquartered in Ghana, West Africa) is a social enterprise that consists of creatives that seeks to provide a platform to help promote and curate African and African-inspired content through an E-commerce site and an artisan-produced collection called Fashion Rising Collection launched in support of V-Day’s One Billion Rising campaign. We focus on empowerment, creating jobs and supporting education and skills training. The first collection launched on February 14th 2013 in honor of One Billion Rising. Created by Rosario Dawson and Abrima Erwiah, the mission of Studio One Eighty Nine and the idea for Fashion Rising took shape following a trip with V-Day in February 2011 through Kenya, Burundi and Rwanda, to Bukavu in the Democratic Republic of Congo for the opening of the City of Joy. Our editor and writer, Myra Postolache, met with Abrima and Rosario for an interview during the Milan Fashion Week. Let’s take a “behind the scenes” look into this amazing brand. Myra: What is the mission of the brand? Rosario: Hi, I’m Rosario Dawson and this is Abrima. We are Studio One Eighty Nine. Our mission is symbolic. Within the brand itself, you’ll see an adinkra symbol that we use all the time. It says, “Help me and let me help you.” It is a symbol that is used throughout all of West Africa. It’s about cooperation, collaboration and interdependence. Working and helping each other is the whole basis of our line. We went to the Congo years ago with an organization that was opening up a space for women who were abused, and one of the ways that they were learning how to have control over their lives and be able to help themselves was to be able to do artisanal things, like the kind of crops that we support in our brand. So while we were meeting with these women and then started collaborating and talking about it, it took about a couple of years to get

the full concept down. But our concept now is our Studio One Eighty Nine website where we can promote Africa and African-inspired goods from all the brands and collaborations that we do, as well as our own brand. One of the reasons why we started is so we can have a collection that we can deliver and support that would create the kind of jobs and have the kind of sustainability and ethics behind it that we wanted to have. We are based in Ghana and have done things all throughout the continents, from South Africa to Sierra Leone, Kenya, and Uganda. This collection, which is our third, is the one we have done mostly in Ghana and that is preserving all types of techniques from batiking, glass-making, beads, recycling beads from glass, and indigo bògòlanfini, which is the natural dye that comes from plants. We’re just supporting the From there, we create the drawings, patterns and techniques that they do and collaborating them with the techpacks. When we work in Ghana, we have the resources and techniques that we have. a workshop where we have developers, graphic designers, and seamstresses. We have a real team; Myra: Amazing! What is the process of the creand the reason of the team is for that transfer ation? skillset. So it’s more than just hiring people, it’s also creating a place for growth. We have a team in GhaAbrima: I think what’s really beautiful about the na with workshops and communities, and we can way that we create, is that we essentially apply the tap into this network that Rosario and I have created same principles that brands like Gucci, Armani, Botega through the course of our careers and have this conVeneta and Roberto Cavalli do. We are surrounded by versation where they are working together and then all these beautiful brands that follow a precise process working with us. So that becomes pattern. So we that you don’t always find when you are working in make all of that inside the country which is pretty developing countries like Africa. We go through an difficult but it’s pretty amazing, because everyone is entire research process. We think about the mood very proud of the work they do even though it takes and the inspirations. It’s actually very beautiful what quite a bit of time. That then goes to the commuwe see around us. It takes time. We listen, we travel, nities and we start the process of sampling. And it’s what we eat, what we see. So for this particular then we eventually go back and forth. Then we do collection, Rosario and I met many times throughout fits. Our fit model is local and to see her try on the the process. We went to LA and all over the world to clothes for the first time is beautiful. She works in places where we work and travel. We were inspired a the nearby village, then all of a sudden she’s wearlot by the beach, so there’s a lot of blues in the collecing clothes that you find on Via Sant’Andrea and tion and that’s why you see a lot of indigo. There are her whole demeanor changes. She stands taller, she different shades of blue: the blue shades of the ocean, speaks better, and she’s willing to take on this whole or the different shades of the sky. It’s very beautiful. other element of herself.


STUDIO 189 (HQ Ghana, West Africa)

Rosario: She goes from being super shy to modeling. Suddenly she’s in our courtyard going back and forth and doing every single look and she is so elegant and beautiful. It’s really cool. Abrima: It’s a transformation and I think that’s the mission and that’s a lot of what we do. We believe the power of fashion and creativity to be an agent of change. The fact that it can empower people to value the artist, that it can touch the student, that is can touch a customer, and that it can make a change; it is something that makes you want to grow. We see the power here and this is why we do it. We see it in Italy, which is a multi-billion industry, and also in the UK. We believe we have that same value of craft in developing countries like Ghana, across Africa, in Brazil and all over the world. And that’s what we are trying to do and it seems like it`s working. We’ve gotten really good feedback. We’ve hired a lot more people. We’ve been able to scale and build

a great foundation. We now collaborate with the United Nations` Ethical Fashion Initiative. Vogue invited us here to be a part of this. It`s been a really rewarding process for everyone involved. Rosario: And again it`s everyone. So often you see Africa-inspired collections; but being based there and doing all the work there, you can see how everyone gets affected, (from the bloggers we work with, the photographers, the web designers, seamstresses, batikers, the models we choose), there are so many people along the supply chain that get the benefit that don’t normally get a benefit when you’re just being an African-inspired line. And that’s a lot of the reason why we wanted to be there, because this is a social enterprise. Myra: Who’s your brand’s target? Rosario: Well, we make men’s clothes, we make

women’s clothes, and we make homewares. Our target is the global citizen. It`s people who travel, it`s people that just want a beautiful hand-made piece of art, and people that value other people and say, “I want something beautiful, but I don’t want it to cost me nothing, because the person on the other end is getting the cost by not getting paid properly, and is suffering from making something that I’m just going to throw away, because I don’t value it.” It’s for people that value these things and I think there are a lot more of us out there. It`s been really great while we’ve been here. Seeing the many students coming in to see the different collections, and every single one of them is talking about sustainability, recycling and ethics. What we really love at the end of the day, is for it not to be ethical fashion, and just be fashion. That, across the board, whenever you are buying something, you know everyone was valued along the way and you can feel good about wearing it. Abrima: One of the reasons we exist; I think we both fall into this category and I believe there are a lot of people like this, is that the world has changed so much. Over the course of time, the story of Africa is a very long story and a bit complex, but yet so simple. And it involves so many different societies across the world. I think we have had these experiences where we are a little bit of a lot of people. We are a little bit from here, a little bit from there. I, myself, I`m Ghanian and American; and even within that, I’m many other things. Rosario is many, many beautiful things. And what that means, as a collection is, we try to tap into the idea that, for example, batiking didn’t originate in Ghana, and it might have originated in Indonesia. Rosario: And for me, what I really love, is that it’s a suitcase that him and her can use. We can have one suitcase that’s androgynous. Men look beautiful in pink, women look beautiful in blue; it’s not a question of that, it’s all interchangeable. It`s sporty, it goes into night, it goes into light, it’s beautiful and is very well made. As long as something is well made and has a beautiful heart behind it. It’s interchangeable. It’s a great idea to be able to say, “Hey we’re being efficient. We have one suitcase between the both of us and we look divine.”



Backstage Givenchy by DOUGLAS BASSETT


k r o Y w e N n o i h s a F eek W

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By: Andrea Horne Photography and COVER IMAGE by: Daniel Valverde, of the Green Valley Photography www.greenvalleyphoto.biz https://www.facebook.com/GreenValleyPhoto INSTAGRAM: greenvalleyphotography

DESIGUAL

Mercedes Benz Fashion Week Designer: Monsieur C. Lacroix Spanish clothing line, Desigual, is known for its vibrant prints and the Happy Casual collection for Spring 2015 was just that; all things happy and bright. The models wore flower headpieces made from roses, hibiscus, and dahlias. It was announced earlier this year that Adriana Lima would be the face of the brand for at least two seasons. She opened and closed the show wearing a Hawaiian print top with shorts, a sleeveless trapeze dress, and finally a floral print maxi dress. The primary colors for the 57 looks were mostly coral, red, and blue with black accents. The variety of Mediterranean, Latin, and Polynesian patterns were beautifully paired with corresponding scarves and handbags. The models entertained the crowd by carrying signs like “looking for a boyfriend” and “I love photographers” as they scattered flower petals down the runway for the show’s finale.

PERRY ELLIS

The Waterfront, NYC Creative Director: Michael Maccari Perry Ellis is a classic American menswear line that is a go-to brand for the American male since its inception forty years ago. The new Creative Director, Michael Maccari, is a New York native, and was inspired by the stylish man in the city and his environment. To reflect this, his debut collection incorporated architectural patterns and lines into the suits. The collection was mostly blues, grays, and tans which every man can wear with ease. This Spring 2015 line includes active wear, casual wear, and suits. Maccari designed the active wear to be fashionable and functional by using fabrics that are weatherproof and wick moisture away from the skin. Trend alert: socks with sandals for men. This runway look was popular last season for women and now it has transferred to menswear. The models were able look stylish, without looking like your friend’s grandfather.

MESKITA

Mercedes Benz Fashion Week Head Designer: Alessandra Meskita Alessandra Meskita wants her clients to feel sexy, confident, and glamorous. Her Spring 2015 collection delivers on all fronts. Her inspiration was Egyptian royalty and the pharaohs. Gold was the primary metal used and was paired with mostly white and grey fabrics. The line included resort wear, swim suits, and mini/maxi dresses. There was a mix of fabrics used such as chiffon and silk that flowed effortlessly. Alessandra also used leather and neoprene to create strong silhouettes that mimicked a pharaoh’s kilt. The make-up kept with the theme by using gold eye shadow with black kohl liner applied on the models. For the finale, all of the models lined up like Cleopatra’s army and marched to the end of the runway together. There is no doubt you will look like a goddess wearing this collection.

MARK AND ESTEL

Mercedes Benz Fashion Week Head Designers: Mark Tango and Estel Day Mark and Estel are a fashion and music duo based in Southern California and have been designing together for nearly 10 years. Fans include Lady Gaga, Kelly Osborne, and the Olsen twins. They drew inspiration from their love of music and their hometown for their Spring 2015 Malibu Anthem collection. They take pride in manufacturing their clothes in the U.S.A. and use only cotton fabrics. It was a mix of rock chic edginess with bohemian street style. Think biker jackets, long trench coats, short shorts, and a pin striped suit with complementing black hats and boots to finish the look. The principal colors were black, white, and grey. Lead hair stylist Niki Walker Kennedy and her team created textured, full volume hair on the models that looked effortless and hip. The duo closed their show by singing their new song named after their Spring Collection. Mark and Estel are the first designers to ever sing live at Mercedes Benz Fashion Week. Rock on!

ZIMMERMANN

Mercedes Benz Fashion Week Founders: Sisters Nicky & Simone Zimmermann

RUNWAY REPORT: NEW YORK FASHION WEEK The Australian invasion of the Zimmermann sisters was an absolute springtime delight for fashion jet setters. Known for their swimwear line and ready-to-wear pieces, the collection was feminine and understated sexy. They used mainly silks, satin, and lace to construct layered slip dresses with ruffled details and effortless off-the-shoulder blouses. The runway was filled with gold, lavender, light blue, and peach which are flattering colors on most skin types. Inspiration came from the drawings on David Palladini’s best-selling tarot cards and the idea of looking into the future. Imagine a sophisticated and chic modern day gypsy full of whimsy and romance.

MONIQUE LHUILLIER

Mercedes Benz Fashion Week Head Designer: Monique Lhuillier with husband and CEO Tom Bugbee Known for her wedding dresses and evening wear, Monique Lhuillier delights again with her signature tailoring, beading, and designs. She has dressed Gwyneth Paltrow, Halle Berry, and Reese Witherspoon on the red carpet. In 2003, Monique was recognized as a premier designer and inducted as a member of the Council of Fashion Designers of America. Her Spring 2015 collection was inspired by the sunrise of the Atlantic Ocean in the Bahamas; full of shimmery pinks, purples, and blues. She added some daywear separates to this collection which included short dresses, trousers and blouses. Her finale gowns were exquisite: with sequins, beading, and tulle as a shower of iridescent flower petal cutouts fell from the ceiling.

HAZE COLLECTION- EYEWEAR

Hudson Hotel Rooftop Terrace Created in 2013, Haze Collection is an innovative eye wear for men and women that have been featured in VMAN, InStyle Magazine, and Vogue China. They revealed their Spring/Summer 2015 collection at a chic rooftop presentation and party at the Hudson Hotel penthouse that was sponsored by Guangzhou Zhi You investment development cooperation and SOMiC. The event included models wearing classic aviators, cat eye frames, and their modern and edgy SHIELD design eyewear. The pattern on the SHIELD style was inspired by architecture from the Ming Dynasty and is easily detachable with internal magnets. There was also a cool triangle banquette in the center of the room that displayed their existing lines SHIELD and EDGE, as well as their new lines called SEIZE and FUSE. With so many styles and colors, Haze caters to a wide range of eye wear enthusiasts.

LEANNE MARSHALL DESIGNS

Fashion Gallery New York Fashion Week Head Designer: Leanne Marshall American designer Leanne Marshall grew up on the West Coast and relocated to New York City after she won Project Runway Season 5. Her wedding dresses and gowns have been featured in Martha Stewart Weddings, Brides, US Weekly, The New York Times, and Elle Magazine. Leanne’s design style is all things feminine and flowing. The inspiration for her Spring 2015 collection was a modern day woodland fairy. It was ethereal without being too contrived or costume-like. The main colors were soft yellows, greens, and blues with black accents on sheer blouses, longs shirts. The finale gown had a black bustier top with a floral bottom and white tulle overlay.

NINA’S COUTURE

Couture Fashion Week Head Designer: Nina Gleyzer Originally from Russia, Nina Gleyzer knows how to dress an elegant and sophisticated woman. This experienced couturier loves designing in her Atlanta, Georgia USA studio. Her philosophy is “we can’t afford to live our lives unnoticeable”. She has a PhD in Fashion Design and has won the “World Class Best of Atlanta” by Atlanta Magazine. Nina’s latest collection called ‘Nastalgie: Le Fin Mot’ was inspired by France and the 1950’s styles. Her designs are classic, timeless, and unique since each piece is finished by hand. The primary colors in the collection were vibrant reds, yellows, and purples, paired with black. She used silk and lightweight wool to construct knee length dresses with full skirts.

ANDRES AQUINO

Couture Fashion Week Head Designer: Andres Aquino Andres Aquino loves all things fashion. Not only has he been a designer since 2008, he is an accomplished photographer, fashion show producer, and fashion media entrepreneur. He has presented collections at fashion events in New York City, Miami, Dubai, and India. Andres’ designs have been featured in Collezioni, Book Moda, and Fashion TV. His one of a kind collection includes several impressive gowns with metallic belts, structured hats, and a finale bride with an avant-garde headpiece. The main colors were blush, blue, and white. Trend Privé Magazine 153


Atypical holiday gifts!

Put some lipstick on and ->

Let`s go Party!

www.desigual.com by DOUGLAS BASSETT

FUN ! Party looks for her!

SEX Y

Stand out at your holiday festivities and on New Year’s Eve with these glamorous looks

Be different this holiday season and surprise people with Desigual.

UAL DESIG

Celebrate like the HOT Candice Swanepoel

Get Dolled Up!

Evening dresses with kisses included, Swarovski encrusted boots…

VE FESTI

Introducing happy ideas and very original gifts that bring joy to you and everyone else.


Backstage Meskita with Douglas Bassett


BACKSTAGE MONIQUE LHUILLIER WITH DOUGLAS BASSETT


Do you need experienced representation for a sports or entertainment law matter?

Barry Oliver Chase www.chaselawyers.com http://www.entertainmentlawyermiami.com Arrange your consultation at 866-622-3745.

ChaseLawyers SM New York Office Empire State Building, 59th Floor 350 5th Avenue New York, NY 10118 Toll Free: 866-622-3745 Local: 212-601-2762

ChaseLawyers SM 21 SE First Avenue Suite 700 Miami, FL 33131 Toll Free: 866-622-3745 Local: 305-373-7665 Fax: 305-373-7668

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Entertainment Law Sports Law Intellectual Property Law Internet Law


BEHIND-THE-SCENES New York FW article by: Andrea Horne / Photography by: Daniel Valverde, Green Valley Photography/ Behind the scenes with Andrea and Daniel at New York Fashion Week

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ALTUZARRA SS15 Images by Altuzarra

Calvin Klein

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ALTUZARRA SS15 Images by Altuzarra

Calvin Klein

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ALTUZARRA SS15 Images by Altuzarra

Calvin Klein

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DESIGUAL SS15 Photography by: Daniel Valverde, Green Valley Photography

Calvin Klein

Calvin Klein Trend Privé Magazine 162 162


DESIGUAL SS15 Photography by: Daniel Valverde, Green Valley Photography

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PERRY ELLIS SS15 Photography by: Daniel Valverde, Green Valley Photography

Calvin Klein

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PERRY ELLIS SS15 Photography by: Daniel Valverde, Green Valley Photography

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MESKITA SS15 Photography by: Daniel Valverde, Green Valley Photography

Calvin Klein


MESKITA SS15 Photography by: Daniel Valverde, Green Valley Photography

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MARK AND ESTEL SS15 Photography by: Daniel Valverde, Green Valley Photography

Calvin Klein

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ZIMMERMANN SS15 Photography by: Daniel Valverde, Green Valley Photography

Calvin Klein

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ZIMMERMANN SS15 Photography by: Daniel Valverde, Green Valley Photography

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MONIQUE LHUILLIER SS15 Photography by: Daniel Valverde, Green Valley Photography

Calvin Klein

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MONIQUE LHUILLIER SS15 Photography by: Daniel Valverde, Green Valley Photography

Calvin Klein

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LEANNE MARSHALL SS15 Photography by: Daniel Valverde, Green Valley Photography

Calvin Klein

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NINA GLEYZER Photography by: Daniel Valverde, Green Valley Photography

Calvin Klein

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ANDRES AQUINO Photography by: Daniel Valverde, Green Valley Photography

Calvin Klein

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HAZE EYEWEAR SS15 Photography by: Daniel Valverde, Green Valley Photography

Calvin Klein

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Some call it charity. We call it humanity.

Donations 2013 1

DEBUT BOOK 1- June 2013

100%

Romanian ORPHANAGE

2

DEBUT BOOK 2

%

All Stars Project, Inc -http://allstars.org/

3

FALL ISSUE 2013

%

Wounded Warrior Project - www.woundedwarriorproject.org/

4

FALL SPECIAL ISSUE 2013

%

USO- http://www.uso.org/

5

WINTER ISSUE 2013

%

Help Animals- http://www.helpanimals.be/index.php/en/

Donations 2014 6

SPRING ISSUE 2014

%

The Humane Society- www.humanesociety.org

7

SPRING SPECIAL ISSUE 2014

%

RAINN- https://www.rainn.org/

8

SUMMER ISSUE 2014 VOL. 1

%

ALS Association -http://www.alsa.org/

9

SUMMER ISSUE 2014 VOL 2

100%

Sorin-Andrei Spiridon/ Child poverty

10

SUMMER ISSUE 2014 VOL.3

%

Reach Out Worldwide - https://www.roww.org/

11

SUMMER ISSUE 2014 VOL.4

%

UNHCR- http://donate.unhcr.org/international/womanalone

12

FALL ISSUE 2014 VOL. 1

%

UNICEF- https://www.unicefusa.org/children-south-sudan

13

FALL ISSUE 2014 VOL.2

%

SEASHEPHERD - http://www.seashepherd.org

14

DECEMBER SPECIAL ISSUE

soon

WORLDVISIONWATER- https://www.worldvisionwater.org/

ALSO

FALL ISSUE 2014 VOL.2 TO:

Elena Constantin, a jobless Romanian mother. Her FB page here: https://www.facebook.com/profile.php?id=100005220409191&fref=ts Video of her and the situation she lives in (retrieved from TV channel Kanal D) https://www.facebook.com/video.php?v=538653292945970&set=vb.236948956449740&type=2&theater Donation made on the 18th of November 2014 through Western Union.

Scheduled for 2015

15

JANUARY 2015 WINTER ISSUE

MORE FUTURE CAUSES:

PETA - http://www.peta.org/ Harlem RBI- https://www.harlemrbi.org/ ASPCA- https://www.aspca.org/fight-cruelty Art Start- http://art-start.org/ Safe Space- http://www.safespacenyc.org/safespace/


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Backstage

Jean Paul Gaultier with master photographer

DOUGLAS BASSETT Trend Privé Magazine179


Backstage JEAN PAUL GAULTIER with Master Photographer DOUGLAS BASSETT Watch FULL BACKSTAGE VIDEO on our website: www.trendprivemagazine.com


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Backstage JEAN PAUL GAULTIER with Master Photographer DOUGLAS BASSETT Trend Privé Magazine 182


Backstage JEAN PAUL GAULTIER with Master Photographer DOUGLAS BASSETT Trend Privé Magazine 183


Backstage JEAN PAUL GAULTIER with Master Photographer DOUGLAS BASSETT Trend Privé Magazine 184


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Backstage JEAN PAUL GAULTIER with Master Photographer DOUGLAS BASSETT Trend Privé Magazine 188


Backstage JEAN PAUL GAULTIER with Master Photographer DOUGLAS BASSETT Trend Privé Magazine 189


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Alberta Ferretti www.albertaferretti.com

The 71st Venice International Film Festival, organized by La Biennale di Venezia, ran on Venice Lido from the 27th of August to the 6th of September 2014, and was directed by Alberto Barbera. The 72nd Venice International Film Festival, organized by La Biennale di Venezia, will run on Venice Lido from 2nd to 12th September 2015, directed by Alberto Barbera again. The aim of the Festival is to raise awareness and promote the various aspects of international cinema in all its forms: as art, entertainment and as an industry, in a spirit of freedom and dialogue. The Festival also organizes retrospectives and tributes to major figures as a contribution towards a better understanding of the history of cinema. Retrieved from: http://www.labiennale.org Andrea Raffin photographed the celebrities on the Red Carpet of the 71st Venice Film Festival. Trend Prive Magazine chose ONE FAVORITE DESIGNER who dressed the hottest celebrities during the 71st Venice Film Festival and would like for our readers to choose WHO WORE IT BETTER! You can vote on our Facebook page (at: www.facebook.com/trendprivemag) on the 28th of December, by simply commenting on the image that features Alessandra Ambrosio and Madalina Ghenea. Your opinion is important to us! Alberta Ferretti is an Italian fashion designer and dressmaker. She designs for Alberta Ferretti and Philosophy di Alberta Ferretti. Her showroom is in Milan, Italy and her studio is in the village of Cattolica, near Rimini, Italy.

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Who WORE IT BETTER? Alberta Ferretti Alessandra Ambrosio wearing

Image by Andrea Raffin www.andrearaffin.com

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Madalina Ghenea wearing

Alberta Ferretti

Who WORE IT BETTER?

Image by Andrea Raffin www.andrearaffin.com


4 1 0 2

s t h g i l h g i h

Quarterly magazine with 1 extra special issue a year. Looks like we`ve had a great year! Thank you VERY MUCH for your kind support! We TRULY appreciate it!

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DIANE PERNET Interview by Trend Prive Magazine Editor and Writer Myra Postolache Diane Pernet is a Paris-based, American-born, French international fashion blogger and critic. She is also the founder of ASVOFF.

Diane Pernet was a New York fashion designer in the 1980s, a costume designer for movies and worked as the woman’s fashion editor for Joyce magazine, and as a fashion editor for Elle.com and Vogue.fr. She is the creator of the blog A Shaded View on Fashion (ASVOF) and the Founder and Director of a fashion film festival, A Shaded View on Fashion Film (ASVOFF).

Future and Emerging Talents in Fashion Industry You are writing wonderful history from the 1980s fashion culture and actually are one of the most influential mentors for many emerging talents. What is your current state of mind about fashion industry in the world ? Well, as most of us know all too well in this business, the power structures of the fashion industry are skewed in the opposite direction - almost to the disadvantage of most emerging talent. This is nothing new, because for more than a decade fashion has been in the hands of big corporations and giant conglomerates. That’s just the way of the world now. But I do think that most things in life are cyclical so I have some hope that there will be emerging new opportunities for some of the best emerging fashion talent. That’s already beginning to happen thanks to new business models and start-ups on the internet. And it’s very much in the zeitgeist. You can sense a newfound hunger for creativity among some of the industry’s more influential people. Hopefully this we help to place more value on creativity and innovation going forward. For my part, I’ve always tried to champion creativity. That is what interests me. I was an independent designer for my own brand for 13 years and

I like to support talent not just in fashion, but also film directors, artists, musicians. It is all connected in my world. It`s never easy to be original, so I want to provide a platform where talent can be nurtured and I don`t lose interest once they become successful. It gives me great pleasure. How important is film industry for fashion culture and how do you feel about discovering new talents ? In ‘fashion film’ you have the storytelling aspect that is inherent in any film, no matter how long or short it is. A format like ‘fashion film’ is also usually more spontaneous and less scripted than other ways that the fashion industry typically captures imagery. And it’s these qualities that are very attractive to consumers when they are exposed to a brand in an online environment. So, for me, ‘fashion film’ is not only a creatively powerful too but it also makes good sense from a business and marketing point of view. Another thing to keep in mind is that the ‘fashion film’ phenomenon has opened the door for small and medium sized fashion brands to make video ads for the very first time. Previously, before the internet developed to a point which became suitable for ‘fashion film’ to flourish, only the giant fashion brands had enough budget to make video ads because TV and cinema advertising rates were the only outlet and they were very expensive. But now, ‘fashion film’ can be accessed - without any additional cost to the brand - from their own websites, through social media sites or video channels on the internet so this means, brands only need to pay for the production of the film, not advertising space itself. And even the production costs for ‘fashion film’ can be a lot less expensive than traditional TV fashion ads from the past. This works because the spirit of ‘fashion film’ is typically one where the consumer expects the brands to push the boundaries a bit more and to not necessarily be quite so precious about things.

As for how fashion can impact bigger issues and the broader culture, I think that’s pretty obvious. But I guess people need reminding from time to time. Just look how fashion brands can tackle social issues like the recent campaign shot by Bruce Weber for Barneys, dealing with gender identification. We’ve also started to see older models suddenly appearing on magazine covers and in ads and the rise of sites like Advanced Style. Fashion is guilty of being prone to fads so the impact of these movements might not be as long or go as deep as we’d like but fashion is somehow a lens on the state of the collective consciousness.

31 Ways to Win ASVOFF Can you describe your thoughts when creating a fashion film ( details : location, lighting, composition ecc. ) and what it means to you? Although I`ve made dozens of short films in the past, for now I`m concentrating on a platform to support talent more than creating actual films. Perhaps my guide for directors to win at ASVOFF can best answer this: 31 Ways to Win ASVOFF? 1. Remember that this is our chance to get up close and personal. So make us something personal. 2. Grab the attention of your viewer in the first 30 seconds of the film. Don`t wait. 3. Do not use the mirror effect. Please just don`t. 4. Colored smoke isn`t really all that impressive. Really, reconsider. 5. Sometimes, a little comedy can be a clever way to seduce people who are starved of humor in fashion.


6. Never forget that what you`re creating is a film. It is not a photo-shoot in motion. 7. Work closely with a composer to support your images with a fitting score. 8. Fashion must be the protagonist of your film. 9. Have your film take us somewhere we`ve never been. 10. Develop a unique aesthetic for your film. Know when to contrast and when to complement. Consider the raw and the refined. 11. A clear scenario helps, especially if the film is more than 3 minutes. 12. Invest in and have immense respect for good technicians. They are a rare breed. 13. A genius film editor is a huge asset. 14. Sound is a key player in any film; pay close attention to it. 15. Get the best director of photography you can find. 16. If you need actors, then don`t ask models to play their roles, not unless they can really act. 17. Evoke powerful emotions. Loud isn`t always powerful. Subtlety can be. 18. A director certainly doesn`t have to come from the fashion world to make an outstanding fashion film. 19. Someone famous either in front of or behind the camera can be a big boost. But it`s not for everyone and not for every film. 20. Think carefully about the rhythm of the film. 21. Consider the subtext of the film. Superficiality can be fun or funny but subtext adds depth and dimension. 22. The director of the film should be the right fit for the fashion you`re trying to capture. 23. If the film moves the audience, then it is a success. 24. Leave your viewers wanting more. 25. Know when to cut. There`s nothing worse than a film that leaves you waiting for it to end. Sometimes, less really is more. 26. Take my breath away. 27. Predictability is the biggest turn-off. 28. Leave room for spontaneity but, for Heaven`s sake, have some sort of plan. 29. Snag a brilliant art director. 30. Always respect the time limit. 31. Do not heavily grade the image to compensate for the fact you don`t know how to light!

What do you feel is the most challenging thing about emerging talents in fashion industry? It’s as fundamental as keeping themselves afloat when there`s so much competition from the big brands and from fast fashion. They have to create something that has its own signature and understand that fast fashion spends a lot of time and money to make perfect patterns. If they are trying to sell their garments at high prices, they better make sure they know how to cut and produce their fashion. They must have something to say that is not already on the market. Your presence at Alta Roma Fashion Week was very important for all of us. What do you think of the haute couture industry in Italy at the moment and where do you see it in 5 years from now? Like anything, the future depends on new talent. It`s like when Givenchy retired and was replaced by John Galliano. Givenchy and his clients were in their twilight years and there was needed to be a younger market in order for the brand to continue to be relevant. Suzy Menkes gave a glowing report on 90 year old couture designer Renato Balestra, and complemented Alta Roma for living up to its name as a home for haute couture. The house of Renato Balestra also supported the design students of Accademia Costume de Moda. There is a specific market that is the foundation of couture in Rome, but Alta Roma is taking a step forward to support new talents aided by Who is On Next , Room Service, Made in Italy, A.I. (Artisanal Intelligence) Roman Inspirations and Ethical Fashion with Beat of Africa. Globally, luxury ready-to-wear is on the rise while couture rests on the laboratory for ideas and is focused on a very specific market. In the next five years I imagine it will continue to grow giving ready-to-wear more of a place at Alta Roma and showcasing the history of Italian couture and discovering a few new couture talents.

and something that touches me emotionally and viscerally on some level. What was the most memorable moment in fashion film industry for you and why? Meeting Mike Figgis, Jerry Schatzberg and William Klein. Mike Figgis because he, like the other two have changed the landscape of cinema and have made an impact on fashion film. I love Mike Figgis, the body of his work and especially The 4 Dreams of Miss X starring Kate Moss in her first acting role for Agent Provocateur. Jerry Schatzberg and his first film, which was a fashion film, Puzzle of a Downfall Child (1970) starring Faye Dunaway as a model on her way down; and William Klein for Who Are You Polly Magoo (1966) because in my mind, this was the first fashion film. Is there a secret code for success? Talent and hard work. There is no magic key.

Awards

Pernet is the 2012 recipient of the distinguished FAD Medal from the Barcelona-based cultural institution devoted to the promotion of design and creativity, FAD (Fostering Arts and Design). Pernet is the recipient of the Felicidad Duce Fashion award in its 13th edition for her extraordinary career as a fashion editor, for pioneering writing about fashion on the internet and becoming leader of bloggers. Also as being the godmother of the world’s emerging fashion talent as well as her sensitivity to the film genre that combines art, film and fashion photography. The Escola Superior de Disseny Felicidad Duce Barclona created this award in honor of its founder Ms. Felicidad Duce.The Was there an important mentor that inspired award ceremony was on the 18th of April 2013. Pernet was awarded by the President and Execuyou? How did he/she change your life? tive board of Asian Couture Federation the Award of Excellence for her outstanding contribution to I don`t think that I really had a mentor, but for fashion journalism in September 2014 in Perth, sure I`ve been influenced by people like the designers Charles James, Madame Gres, Schiaparelli Australia. and by film directors: Mike Figgis, John Cassavetes, Diane Pernet was invited by the School of the Art Rainer Werner Fassbinder, Luis Bunuel, Visconti, Pa- Institute of Chicago to be their 2015 Legend of Fashsolini and icons like Anna Magnani. They changed ion Honoree for her career as a critic, filmmaker and style icon. The ceremony is scheduled on May my perception of fashion and film. 8th, 2015. What`s your all time favorite song? Image: Diane Pernet with Myra Postolache and Mitichi from the Feeric Fashion Days. I don`t have a favorite song of all time. For the moment I like Happy by Pharrell Williams because it is happy. If you could spend a day with a wonderful designer, who would it be? Living or dead? Madame Gres and Charles James. Living would be Rick Owens , KTZ`s Marjan Pejoski but then again I`ve spent time with both of them already.... What do you see for the first time in emerging talents? Always looking for the same thing - a signature Trend Privé Magazine 197


company has been well known for decades in the international scene, is inspired by the shades of the garments worn on the figures portrayed by one of the most admirable painters of the Florentine Mannerism, Agnolo Bronzino. The Fall/Winter 2014-15 collection is in fact focused on the use of strong colors, structure, and made of fabrics full of personality. As for the shapes, the Maison proposes cuts and lengths that mix imposing retrò neckbands, inspired by the portraits of Eleonora of Toledo by Bronzino, and classics of ‘50s which reflect the language and style of Antonella Rossi. The Maison, active for over 20 years, is as Florentine as the great painter. Handed down from generation to generation are the attention to detail and the work of craftsmen who know and live the wonderful craft of tailoring tradition.

ANTONELLA ROSSI HAUTE COUTURE Antonella Rossi- The Founder Giulia Mori- The Creative Director The Creative Director

Antonella Rossi grew up into a family that already worked in the tailoring quality since 1950, where her father chooses the fabrics and the mother embroidered. The second of three children, at the death of her mother, Rossi joined her father in continuing the maternal craft and expanding the Atelier that had a serious tradition with her creativity and love. Empoli (Florence), city of origin, was the starting point. Rome, Via dei Delfini 16, 2000 became his expression. Antonella Rossi is part of the National Chamber of the Buyer, and is vice-president of AIDDA, delegation Lazio (FCEM). A sensitive, professional, and extremely positive woman, Rossi proposes Haute couture and Bride collections inspired by the femininity of the 50’s, reflecting a woman actually inserted into the third millennium. For Rossi, fashion is not just creating a dress, but a search of rich and wonderful moods that sweep in the world of art. Each collection features collaborations with artists from all over the world. Great attention is paid to fabrics such as cashmere, soft velvet, silk crepe, cracks, and muslin veils, all strictly Italian. The colors of laces and embroideries are made exclusively within the company. Sweet is the bride of Antonella Rossi, with accessories, veil, and gloves; back to rediscover the charm of a more classical and timeless era. Antonella Rossi’s groom is fully customized and personalized within the Atelier. Trend Privé Magazine 198

Giulia Mori, born in 1990, has always been passionate about art; she wished to attend a drawing course at the age of six. She grew up with her passions and decided to choose the Art School for Painting and Decorative Painting. Then she attended the Fashion Design at Polimoda Fashion Institute of Florence, during which Giulia has been able to learn a method of research for the creation of collections. Every project starts from the study of a historical period, a physical reference and a contemporary artist. Within Lionella Lingerie, the Tuscan family company which manufactures lingerie and haute couture collections thanks to the synergy and the work of the three sisters and having the privilege of being supported by professional figures that have the quality and capacity of 100% Made in Italy. Giulia soon joins Antonella Rossi in the creation and development of collections.

ANTONELLA ROSSI “Because the roots are important” This excerpt, from “The Great Beauty” by Paolo Sorrentino, encloses all the work of the new Fall-Winter Collection of Antonella Rossi’s Maison which now designed by the young creative Giulia Mori. The collection, which was presented during AltaRoma Altamoda on July 12th, is a tribute to Tuscan family roots. The manufacturing

As usual the entire project, from the mood to the creation of models, up to the packaging of the haute couture’s dresses, is done inside the warehouse in Florence by an all women team composed to include the three daughters of the fashion designer. To enrich the creations of dresses, they will be presented on the catwalk in the prestigious setting of the Pinacoteca del Tesoriere, in the historical heart of the capital. There will be “wearable sculptures” by Paola Crema, precious artifacts in gold, silver and pearl with strong historical and symbolic self-references, and “jewel-bags” by Roberto Fallani, made of black leather, gold and silver. The incredible synergy created between the two artists, also from Tuscany and Antonella Rossi, has given life to a fluid and original collection. The collection is adorned by KreisiCouture’s hats, the haute couture line designed by Krisztina Reisini that makes headpieces with a fun and eclectic taste. The event was sponsored by the City of Rome XII Commission - Tourism, Fashion, International Relations. It was also produced in collaboration with Bartorelli Art of Hair, Accademia del Trucco (makeup), Fiorelli Organizations, and MM Audio Service. Official Website: www.antonellarossi.it


A CONVERSATION WITH GIULIA MORI, 24 YEARS OLD, CREATIVE DIRECTOR OF MAISON ANTONELLA ROSSI How did you start your business of “creative director”? All I remember is that I always drawn and imagined things in my head. I paint always as a freelancer and as soon as I have finished my course of study at Polimoda, I started working in the company. The beginning was not easy because when you do not have much experience, you have to learn to channel the ideas in the right way and learn like a sponge. How much weight has such an important tradition on you, since you’re the youngest (and last arrived in the company)? I must admit that although it may seem strange, sometimes I feel a sort of difficulty. I am very young and I didn’t have a long experience of working until now. I joined the company as a newcomer, with a mountain of knowledge to learn: Me, the daughter of the owner, surrounded by people with excellent skills. How do you run a business and how all-female divide the roles in the family within the company? The company is really all female, except for two. The atmosphere we breathe is loaded with positivity and I believe that this is due, first of all, to a matter of intelligence, and then to a fact of interest. My mother, my sisters and I have different skills from one to another. Antonella, my mother, is the “family tree”, a woman from a stylistic intuition, also due to her vast experience, and an incredible ability to communicate. Erika, the eldest of us has a commercial soul. Receptive, attentive, organized and able to understand what the customer wants and, of paramount importance, speaks four languages. Anna is pure sensibility. When a prototype is ready, I always call her and I ask….”what do you think???” and from her reflections I understand the direction I should take. She loves music and photography, and is in charge of Marketing and Communication at Lionella Lingerie and Antonella Rossi Haute couture. Then there’s me: I steal with my eyes here and there unknown machining and finishing tailoring until two years ago. I love doing all the research work of a mood, cuts and shapes. I like to read up, look at who is better than me. And from there, my head communicates a message to my hand. How does it affect your young age on the sartorial choices? Despite my young age, I really like a retro feel, in fact, I enjoy mixing it with the new one. Clearly my input has led to a change precisely linked with a generational fact, often with my sisters when we create and see a sample, we wonder if we’ll be wearing it or not, in order to figure out what we need to improve. Which is the target of customers you would hit? The target clients I aim to strike is ageless. I hope to dress a woman able to feel the quality of what she wears, and who wants to be feminine without

uncovering too. Why the choice of Bronzino as a reference for this new collection? At Polimoda I learned that every collection should really tell a message that goes beyond the dress to sell at the end of the fashion show. A work of art, talking about a painting, a sculpture, a beautiful song and a dress, should tell us something. Always passionate about painting, I visited some time ago the exhibition of Bronzino in Florence and I was fascinated. So, thinking about the color palette of this collection AW 2014-15, I found myself leafing through books depicting paintings of the ‘500, the portraits of Eleonora of Toledo in particular, made always by the Florentine artist. Colors, garments, fabrics, accessories, hairstyles ... all communicated to me. How would you rate fashion Italian contemporary European scene? Europe pulses of new ideas. From the great masters of fashion designers emerging businesses to the most craft, I find a great revival around me. Certainly there is a crisis and investing in generational change within the company to learn the new workers a job is not easy, but it is our goal. In fact, we’re doing it ourselves within our own. We’re coming in every department to have at least one young person ... with time she will learn!

I wish you would notice the feeling that is behind it. When you see something different, you automatically want to find out more. What are the future projects in the international scene? Everyone knows that Italians are creative people, always. The intention is clearly to export our creations abroad, where fortunately the market searches and appreciates our capabilities. Thanks to international market, Italian work did not stop. Until a few years ago, people we would never have thought of, now want to show the Italian style. Three years ago, Erika and I, were exhibiting and showing our collections of Lingerie, Haute couture and Bridal collections abroad and will continue to go down this road.

How to integrate the works (bags and jewelry) of the two artists Paola Crema and Roberto Fallani and the dresses you select? One thing I learned from Antonella is the importance of synergies between people who have the same goal and that is exactly what I think of the cooperation established with Roberto Fallani and Paola Crema. They come from the world of art, so they have a sensitivity and courage to take risks superior to many others. In this project there is so much originality and a lot of fluidity. We make a path with the same goal. From your appointment as creative director what were the changes/choices that you have adopted? Tradition or innovation? Tradition and Innovation, both. I cannot say I worked towards only one of the two roads. I think I gave a very clear cut of renewal in AW 2014-15 Collection , but it was an involuntary choice. I felt that there was a need of freshness. I often hear talk about luxury in an improper way. For me, luxury is also dressing a woman with a 100% pure Italian silk shirt and a high-waisted skirt, with a pure silk lining maybe customized with the Antonella Rossi logo. So always and forever Innovation and Tradition. Beautiful things always come back in fashion. What is the message you would like to launch with this new collection?

Press Office: Elisabetta Castiglioni / info@elisabettacastiglioni.it

Trend Privé Magazine 199


Roberto Fallani www.robertofallani.com “Bound” creator, iron and light artist, Roberto Fallani, likes the creative exuberance and versatility of teachings that interact so much that they refuse any critic code; bound of the vision in itself and made extreme by numberless cultural, stylistic, and mnemonic inserts. Fallani’s replay to the postmodern word is in this exasperation of taste, felt as a “summa” of his experience as a search artist, where all things seem in a mutated and hybrid state. It’s here from that same futuristic shape that reminds us of a kind of decorative archeology and fantastic modern way of thinking, worthy of “Metropolis” and Flash Gordon. Iron, the symbol of the proto-industrial age of the nineteenth century, becomes the contemporaneousness material and metaphor that “goes further” towards the past for discovering its aesthetical legitimacy. These technologic totems, “lighting sculptures”, suggest again the supremacy of the beauty of usable objects, in the same moment in which they transgress the syllogism: “beautiful as useful”. These sculptures are light machines with signals indicating the enigma of the shape that gets rid of the history and of its dogmas at the beginning of the third millennium. Designer, architect, sculptor, and goldsmith, Roberto Fallani works in Florence.

JEWEL-OF-A-BAG Exemplified in the icon of the cogged wheel, with all its rarefied variants and style, mechanisms have always been the overriding motif in the work of Roberto Fallani. It is his “magnificent obsession” of an all-encompassing symbolic significance. In its futuristic insinuations, mechanisms look at the past, while legitimized by an anachronism which actually overcomes time itself when the artist’s work is freed to flourish within adventurous dimensions. In each jewel of a bag these recurrent symbols are always present. A precious adornment in silvered and gilded leather gives a metallic impression although pleasantly soft to touch. The decorative elements, such as the chains, are in silver or gold plated silver, often finished with low-relief in silver, rendering a jewel-like touch to a “jewel-of a-bag”.

BIOGRAPHY 2011 Firenze, 54. Biennale di Venezia, Bardini Contemporanea by MoBa, Padiglione Italia 2010 Venezia, Biennale dell’Architettura, Spazio Thetis, Culture -Nature Venezia, Biennale dell’Architettura, Arsenale, Ambient (personale). 2009 Roma, Archivio Generale dello Stato, Il tempo e il Mito. 2008 Lubiana, Museo d’Arte Moderna, Cereoli / Fallani 2007 Firenze, Museo degli Argenti, Palazzo Pitti Silver and Glass (personale) Roma, Centrale Montemartini, Il Tempo grande Scultore Forte dei Marmi, Il Fortino, Sculture da indossare 2005 Bruxelles, Riconoscimento da parte della Commissione Europea, del brevetto di invenzione per Vetro Armato 2005 Algeri, Ambasciata d’Italia, Cent Soleils 2003 New Delhi, Istituto Italiano di Cultura, Lights 2001 Valenzatico Pistoia, Entra a far parte del gruppo Mirabili, Formitalia 2000 Firenze, Aula Magna Università, Piano, Portoghesi, Fallani, Progetti di Sacro Trend Privé Magazine 200


Paola Crema

www.paolacrema.com

The imaginary archaeological world of Paola Crema is the fruit of a conceptual game aimed at making us believe that the sculptures she creates are antiques retrieved from a “lost continent”. The game becomes even more intriguing in her photos, where she “documents” the find. In reality, the simulated stage - immediately destroyed after the shot - is set using the very same creations that she previously sculpted; a captivating game of recall with surprisingly convincing results. Paola Crema creates sculptures in bronze and gold, using design and photography as expressions of art. Crema’s studies were at the Accademia delle Belle Arti of Florence and her background is the antiques world, specializing in the twentieth century. After her studies, Crema started to create direct works of goldsmith art, creating unique sculptures and precious jewels; she also began bronze sculptures of large sizes. The love for the ancient and classical world led the artist to form a sculpture of “contemporary archeology” across a conceptual journey that simulates archaeological discoveries, documented by works in bronze and the photographs that highlight the “imaginary excavations “ of Paola Crema. She lives and works between Florence and Rome.

SCULPTURE TO WEAR - TECHNIQUES Paola Crema jewels are made by using the electroforming process. The electroforming cycle consists of several phases. The first one is to lay on a surface of an array of raw/poor material, (usually metal alloys or metallic wax ); a thin layer of electroplated precious metal. The second phase, the non-precious matrix, gets eliminated due to the process of physical-chemical emptying type. The emptied pieces are then subjected to a heat treatment of annealing and hardening in order to have them acquire the optimal level of mechanical strength. The electroforming comes from the galvanoplasty (electroplating), which is an electrochemical process that allows, through the electrolysis process, to cover a metallic deposit of non-conductive objects or to replicate the metal shape of a non-metallic object (in this case it is electroforming). The first experiments of electroplating were executed by the scientist Luigi Valentino Brugnatelli of Pavia around 1802.

SCULPTURES/ PHOTOGRAPHIC WORKS/ WUNDER KAMMER Paola Crema ‘knows’ that somewhere in the Mediterranean, perhaps in the region of those ‘columns’ that daring researchers today wish were even closer to us, a submerged continent is to be found. Of this there remains, despite the avowal of Plato in the dialogues of the Timaeus and the Kritias, only the name Atlantis. An empire whose royal city, Vassileia, was built upon concentric circles of land and water. An immense underwater earthquake (the explosion of Thera?) seems to have been the cause for its disappearance. Right from the start the myth evokes the image of a “sort-of-earthly-paradise” blessed by nature and governed by illuminated kings, but the gods, in order to punish the profligacy and pride of its inhabitants, supposedly decided upon its ruin. Later Aristotle pronounced upon the wholly visionary nature of the story, something which from ancient times did not prevent many scholars - the latest being that genial and equally fortunate dilettante, Schliemann – to attempt to unmask the legend and to locate the geographical coordinates of this island kingdom. Given that Plato admits having obtained initial information concerning Atlantis from Lower Egypt through his ancestor Solon, it is likely that at the origin of his narration lay Egyptian ancient mythical geography, according to which in the “sea of sunset”, the distant West, there was a land of happiness which then disappeared as a result of the foolishness of mankind. The way in which the rings of the royal city are described also denotes the exquisitely symbolic characterof the Platonic myth. Think of the so-called ‘cross of Atlantis’, a combination of concentric circles with a cruciform structure at the centre that would correspond to the plan of Vassileia, then to become the emblem of esoteric sects. Trend Privé Magazine 201


C

s a m t s i hr s e l c i t ar wine tips)

, e d i u g t f i g , r e n n (di

Trend Privé Magazine 202


The

ART of COOKING Anna Paola Lo Presti

MUSTHAVES Kitchen`s Healthiest Ingredients

Cover with another dough sheet and form the ravioli, being careful when closing the 2 sheets, to not create air bubbles. Cook in salted water for a few minutes and drain. Spread the celeriac paste on a plate, add the ravoli and sprinkle with grated black olives and... buon appetito!

RECIPES

RECIPES by Anna Paola Lo Presti Owner www.ristoranteangelina.com Rome, Italy Edited by Adriana Oancea Who does not respect life, does not deserve it! Leonardo da Vinci

BENEFITS & NUTRITIONAL PROPERTIES Photo by Sabrina Rossi

Ravioli filled with thistles in celeriac cream and topped with black olives The day will come when men will judge the killing of an animal, as they judge today a man. - Leonardo da Vinci For the dough: (ravioli pasta) 500 grams of flour “00” 1/2 liters of water

Olive Oil fights photoaging, offers vitamin E and is more powerful than Green Tea

For the filling: 500g of thistles Breadcrumbs 1 red onion For the sauce: 1 celeriac 200g black olives Preparation: Firstly, spread the flour on a flat surface, form a mound where the center will be a hole, in which water is poured. Knead the mixture until it is smooth. Once forming a scoop, wrap it in a plastic foil and let rest in the refrigerator for at least 30 minutes. Meanwhile, prepare the filling. Finely chop an onion and simmer with a bit of wine in the pan, clean and wash away thistles and add them to the pan. Wilt everything and pass it to the mixer. By doing so, you will get a thick mixture. Then add the breadcrumbs, which will absorb all the rest of the liquid. For the sauce, mince celeriac blanched in boiling water for 3 minutes and then cool it in ice or ice cold water. Add it to the mixer with salt, pepper and olive oil, and then blend until it becomes a paste. Set it aside. Dry the black olives in a 180 degrees Celsius oven or 10 min in microwave, then let it cool and grate. Now prepare the ravioli by stretching the dough to form a sheet as thick as of 1 cm. Add the filling, respecting the 2 cm. space between each dose of filling.

Tomatoes are best for indigestible fiber and great skin

Garlic prevents inflammation, contains vitamin C and protects against wrinkles and cancer

Multigrain bread lowers your risk of heart-disease, fights breast cancer and gallstones, and improves digestion and detoxifies ,

THE THISTLE, CARDUS in Latin is especially recommended because it is rich in fiber, calcium magnesium and potassium folic acid. With this composition is detoxifying and cleansing, as it allows the elimination of free radicals toxins and waste. The edible part is represented by the stem, made softer by autumn frosts. Its bitter taste is reminiscent of artichoke, for this reason the thistle is also called wild artichoke, and its shape is similar to celery. Its origins are unclear and used by the Egyptians and the Ethiopians. In the Greek tradition, THE THISTLE blossomed after the death of DAFNE PROPERTY. In 70 grams of thistle milk there are only 10 KCAL and a large (about 94%) percentage of water.

TOMATO SOUP

TOMATO SOUP TOMATO PROPERTIES Low in calories, contain plenty of minerals, trace minerals, rich in water and equipped with all the vitamins. Tomatoes are thirst-quenching and a high nutritional content, as well as very tasty and rich in vitamin C. Just a tomato will cover 40% of the 80 mg, and if an adult should take each day of this vitamin, it would be extremely useful for the production of hemoglobin and red blood cells in the bone. The tomato is considered to be very good to beat the heat, and prevent many diseases and disorders, as well as rheumatism and intoxications. It is very suitable in cases of gout and problems related to hypertension. It also plays a detoxifying role and regenerates cells and tissues, especially useful for generative disorders and arteriosclerosis. The maximum of the properties will have when obviously eaten raw, although recently it was discovered that another important component of the tomato, which is lycopene, is not damaged during the cooking process. As an alternative to the fresh product, tomatoes can be used just stir-fried, thus resulting also pleasantly digestible.

Ingredients: 4 large tomatoes 1 small onion 1 tablespoon sugar 1 teaspoon of flour 1 teaspoon vegetable extract Parsley Salt Bay Leaves Preparation: Cut the tomatoes into quarters and put into a casserole dish with vegetable extract, two stalks of parsley, a bay leaf and sugar. Boil gently to bring the tomatoes into a boil. In another saucepan, add a drizzle of cooking oil and flour. Stir the onion and flour and add a few small slices of tomatoes. Along with a bit of juice released by the tomatoes, mix well everything. Season with salt and continue to stir for a couple more minutes. Add the onion, flour and sliced tomatoes into the casserole and mix together for one minute. Now taste and serve. Anna Paola Lo Presti Owner www.ristoranteangelina.com Rome, Italy Trend Privé Magazine 203


Avoid going broke this holiday Whatever your method of purchasing or constructing gifts tend to be, it is very important to have a plan that you can stick to, and keep you from being out of money (broke as a joke) or even worse, in debt come January 1st. Best way to keep everything cheap is to get creative and organized! Read below for more tips on how to shop during the Christmas holidays.

VOODOO JEWELRY! www.voodoojewels.com Facebook : https://www.facebook. com/pages/Voodoo-jewels/351940664923689

Save and set aside the holiday money! Plan a budget for each gift and stick

Designer : Livia Lazzari Photo: Martina Scorcucchi Tip by Myra Postolache

Doina Pirau Antonia Purse Sparkle / Can be purchased from: Spes Ultima Dea, 187 S Beverly Dr, Beverly Hills, CA & Ordered from www.doinapirau.com on request / Price: $ 635 Tip by Doina Pirau

Look around the house for unused gift

with it!

cards you might have forgotten about. These can be re-gifted as is or add more CHARLOTTE TILBURY

early Book holiday travel (such as closest christmas markets) or book an «after-the-holidays» vacation.

to the remaining balance if you’d like to

Charlotte’s Magic Cream, 50ml

be more generous.

$95 h ttp://www.net-a-porter.com/product/418007/

Charlotte_Tilbury/charlotte-s-magic-cream-50ml Tip by Adrielyn Christi

Don`t buy unnecessary warranties and always read the warranty policies

Visit thrift stores on a regular basis to catch good buys on secondhand treasures, like

Set a spending limit per person or draw

a great book, a painting or a

names of family members, so everyone

workout equipment.

buys just one gift. You can also keep costs down by making your gift, whether it’s a scarf or some Christmas cookies.

when in doubt, just give cash or consider giving stock as a gift!

Get creative! This will save you a lot of money! Create your own Christmas ornaments (see Trend Prive Magazine Winter Issue 2013) for tips on how to create your own ornaments.

Images retrieved from: Shutterstock/ http://www.net-a-porter.com/product/418007/Charlotte_Tilbury/charlotte-s-magic-cream-50ml/ Doina Pirau/ www.voodoojewels.com. Tips inspiration from: http://www.thespectrum.com/story/life/family/2014/12/02/avoid-going-broke-holiday-season/19784239/

GIFT GUIDE


HOLIDAY WINE GUIDE CABERNET SAUVIGNON

Cabernet Sauvignon is one of the world’s most widely recognized red wine grape varieties. It is grown in nearly every major wine producing country among a diverse spectrum of climates from Canada’s Okanagan Valley to Lebanon’s Beqaa Valley. It is powerful, strong and polished. Italians call it «CORPOSO», which means «with lots of body».

MERLOT

Zinfandel Light-bodies, less demanding, easygoing and pagne inexpensive. Cham VS.

ine ling W Spark

champagne

Rosé Relaxed and refreshing, with a fruity note. You should drink still rose wines when they are young or are 1-3 years old. Good rose champagnes with some age can also be a real delight.

Champagne is a sparkling wine produced from grapes grown in the Champagne region of France, following rules that demand secondary fermentation of the wine in the bottle to create carbonation. It`s a regal, delicious, aromated and expensive drink. American Sparkling Wine is not as fine as champagne, but it is a much cheaper and popular festive drink.

A thinner-skinned red wine grape that originates from the Bordeaux region of France, Merlot has long been a blending partner to Cabernet Sauvignon and Cab Franc. Dry in style with a medium to full-bodied palate presence, Merlot wines can carry a bit more alcohol than your average red wine grape, it is smooth, rich and with dark fruit and chocolate notes. The tannin structure in Merlot leans a little softer and is one reason why this particular grape makes a terrific blending partner with the tighter tannic lines of Cabernet Sauvignon. Fairly versatile when it comes to food pairing options, especially when centered around a medley of meat or (in our case, vegerians)cheese.

PINOT NOIR

Pinot noir is a red wine grape variety of the species Vitis vinifera. The name may also refer to wines created predominantly from Pinot noir grapes. Perfumed and elegant, with a fruity and even a rose-petal quality, it is the most common wine served in Italian restaurants with meat specialties.

Do not refrigirate red wines!

Pinot grigio The vodka of wines, even though it doesn`t taste or smell like much. More of a New Year`s Eve type of wine.

Article above retrieved from: http://wine.about.com/od/vineyardvocab/g/Merlot.htm Images retrieved from: thelocalmiami.com / quixotewines.com / austrianwine.com / santiago. all.biz / foodterms.com / matfenhall.com

Chardonnay America’s number one selling white wine. It is powerful and intense. Made from green-skinned grapes, Chardonnay is a relatively “low-maintenance” vine that adapts well to a variety of climates, resulting in fairly high yields worldwide. As a result, you can buy a good bottle of Chardonnay for under $15 and call it a nice gift. Chardonnay will pair well with poultry dishes, pork, seafood or recipes that have a heavy cream or butter base. Also consider pairing the fresh flavor profile of an unoaked Chardonnay with guacamole, garlic, salads, grilled shrimp or even curry dishes. Retrieved from: http://wine.about.com/od/ whitewines/g/Chardonnays.htm

WINE EXPERT As with all wines, the particular winemaker will have adequate “say” in the style of wine he will produce. That said, red wines are often classified by “body-type.” For example, one might say that a certain red wine is “light-bodied” – referring to the mouth-feel and tannin structure. A light-bodied wine will have fewer tannins present and less presence on the palate. These wines tend to be less demanding partners with flavor-filled foods. An example of a light-bodied red wine would be one derived from the Gamay grape varietal, such as France’s famed young red wine: Beaujolais Nouveau. A medium-bodied red wine will contain more tannins than the above Beaujolais Nouveau, but will not have near the pucker power of a high-powered California Cabernet Sauvignon or an Italian Super Tuscan. Typical examples of medium-bodied red wines include: Merlot, Shiraz or a Chianti. Full-bodied red wines boast the highest tannin (and often alcohol) content. Prime examples of full-bodied reds are France’s esteemed Bordeaux wines, California’s key Cabs and Italy’s sizzling Super Tuscans. In general, light-bodied wines tend to “feel” more like water in the mouth. In contrast, “full-bodied” wines feel heavier, more like milk, this effect is due in large part to the higher tannin (and again, alcohol) content. The top red wine varietals that you are likely to encounter are: Cabernet Sauvignon, Pinot Noir, Zinfandel, Merlot, Cabernet Franc, Petite Sirah, Syrah, Shiraz, Sangiovese, Malbec, and Grenache. Sometimes, you will hear of red wines referred to by their popular regional names. For example, a «Bordeaux» is a red wine from France that is made primarily from three varietals: Cabernet Sauvignon, Cabernet Franc and Merlot grapes. Or move to ordering a wine from Italy and you will often hear of a Chianti- made from the Sangiovese grape varietal, or look at Piedmont’s Barolo or Barbaresco wines (both of which hail from the Nebbiolo varietal). Malbec is Argentina’s super star red wine grape and is a rising star in the world of red wine. By Stacy Slinkard / Wine Expert / Types of Red Wine/ Decoding Red Wines Retrieved from : http://wine.about.com/od/redwines/a/redwinebasics.htm

















Feeric Fashion Days welcomes you in July 2015 to Sibiu and Alba Iulia, Romania for an amazing fashion experience!

M Calendar will be exposed during the 8th edition of the greatest Eastern European fashion week, the astonishing FEERIC Fashion Days, which welcomes designers, media, press, bloggers and photographers from all over the world. Trend Privé Magazine and the Euronews TV channel will be media partners again. Join us in July 2015 to beautiful Romania!


Studio 189 I n s i d e

Interview with Rosario Dawson and Abrima Erwiah EXCLUSIVE


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