HowDigitalMarketingAgenciesOptimizeYourPractice’sWebsite
Whetheryoustartedyourhealthcarepracticeyearsagoorjustrecentlyopenedyourdoors, you’velikelythoughtalotaboutamarketingstrategyforyourpractice.Maybeyourcurrent strategyneedsalittleupdating,youhaven'tyetimplementedmarketingtechniques,oryou're tryingtograspthebasics.
Whereveryouareinyourmarketingjourney,realdrseattleisheretohelp.Let'stakeacloserlook athowdigitalmarketingagenciesusedifferentmarketingstrategiestooptimizeapractice’s website,putcontentinfrontofmorepotentialpatients,andbroadenapractice’spatientlist.
WhyWebsiteOptimizationMattersForYourPractice
So,whydoeswebsiteoptimizationmatter?Whenyouuseasearchenginetolookforaservicein yourarea,thewebsitesthatshowupfirstinsearchresultsandgetthehighestrankings(andmost webtraffic)aretheoneswithoptimizedcontent.Optimizationincreasesyourexposureby presentingyourcontenttomorepeopleandmovingyourwebsite’ssearchenginerankingtothe firstpageofsearchresults–andpotentiallythenumberonespot.
StepsToImproveYourWebsite
Youwanttooptimizeyourwebsitesoyoucanconnectwithpotentialpatients.Yoursitecan providealltheinformationonyourpractice'sproceduresandtreatments.Usersmayalsofind answerstofrequentlyaskedquestionsandgainadditionalknowledgetoencouragethemto pursueyourservices.Whenyouincludepricingandfinancialassistanceinformation,you promoteasenseofconfidenceinyourpractice.Puttingpricesoftreatmentsandprocedureson yourwebsiteletsusersknowwhattoexpectwhentheychooseyourpractice.
WaysDigitalMarketingAgenciesOptimizeYourWebsite
Therearemanytechniquesmarketingagenciesusetooptimizeyourwebsite.Mostofthese practicesarebasicmarketingstrategies,including:
● SEO
Searchengineoptimization,includingkeywords,isoneofthemosteffectivewaysto optimizeyourcontent.SEOkeywordswilldrawsearchengineuserstoyourwebsite whentheysearchforyourservices.ThebetteryourSEOoptimization,themorelikely youwillrankhighinthesesearchesandappearonthefirstpageofGoogle.
● SchemaMarkup
Schemamarkupisanotherhelpfultoolforoptimizingyourwebpages.Thisstrategy helpssearchenginesdetectthecontentofyourpages.Inaway,it"reads”yourpageto understandwhentopresentyourwebsitetosearchengineusers.
● WebsiteContent
Frequentlyupdatingyourwebsitecontenthelpsincreaseyouronlineengagement.The morerelevantblogsandpagesyouproduce,thehigherGooglewillrankyourwebsite. Optimizingyourwebsitecontentwithkeywordsandcontentthatanswersfrequently askedquestionsaboutproceduresandtreatmentswillfurtherboostyourwebtraffic.
● Advertisements
Remembertosetasideaportionofyourbudgetforadvertisements.Platformslike Googleandothersearchenginesareyourbestbetforcreatingadstoincreaseinterestin yourpracticeanddirectpeopletoyourwebsite.
● SocialMedia
Socialmediaisanotherplacetorunadvertisements.Theseplatformsalsoallowyouto engagewithanaudience,whichcanfurtheryourpractice’sreputation.Allofthisleadsto amoreprominentwebsitethatoffersusersareliablesourceofinformationonyour services.
● GEOTargetedAds
GEO-targetedadstargetusersnearyourpractice’slocation.Theseadsareespecially popularonsocialmediasiteslikeFacebookandInstagram.Theyonlyrunwhensomeone isnearyourbusinessandhasshowninterestinasimilarservicetothoseyourpractice offers.Youwanttouseyouradvertisingbudgetwiselyandattempttoshowcaseyour businesstothosewhowillpotentiallyturnintopatients.
● LocalSEO
LikeGEO-targetedads,localSEOhelpsyoureachpotentialpatientsfromyourarea. LocalSEOkeywordscanhelppeoplefindyourservicesinyourspecificcitywhenthey combinethelocationandserviceyouofferintheirGooglesearch.
StepsToOptimizeYourPractice’sWebsite
Whenyouworkwithadigitalmarketingagency,you’llhavethebenefitofworkingwithateam ofprofessionalmarketerswhowillusethefollowingmethods(andmanymore)tooptimizeyour practice’swebsite:SEOandkeywords,schemamarkup,frequentandhigh-qualitywebsite content,advertisingcampaigns,andsocialmediapagesandads.Aprofessionalmarketingteam willalsoimplementlocalstrategieslikeGEO-targetedadsandlocalSEOtohelpyougain patientsinyourpractice’slocation.