A SOFTWARE FOR BETTER PROPERTY SALES

BUSINESS

DIGITAL ECOSYSTEM ENHANCING EFFICIENCY OF REAL ESTATE PROPERTY SALES

If you are in residential and commercial development business, but still have not found the way to move on from Excel tables, Realpad software can help you with smoother and faster running of your complete sales documentation and project management, increasing your profits

By:

PETAR DOBROSAVLJEVIĆ

Photo:

VLADIMIR ŽIVOJINOVIĆ

Uroš Djaković, Realpad Balkans Regional Director

ompanies dealing with one of everybody’s

Cburning issue in life – having a roof over their head – are still using Excel tables and e-mails as their main tools, although they are running businesses worth hundreds of millions of Euros. Globally, this market was worth 10.5 trillion USD two years ago, in comparison to 9.6 trillion in 2019. The digitalisation of the “brick and mortar” industry is inevitable, and this is where the Realpad company sees its opportunity for global launch of its product portfolio.

This company has recently entered our market and its services are already being used by some of the major real estate investors in Serbia. We are discussing the inevitability of the real estate industry digitalisation and advantages of the Realpad software with Uroš Djaković, Realpad Regional Director for Balkans who gained his experience in this field as the founder of a PropTech startup supported by Delta Holding through Delta Business Incubator programme.

Realpad software is one of the latest PropTech platforms supporting the rapid digitalisation of the real estate market. Who is the Realpad intended for?

— The real estate market and the overall construction business make together one of the largest industries in Serbia. Still, their digitalisation is at a low level. The overall transformation of this sector is a must, and it needs to be digitalised as soon as possible.

User habits and the speed of information search have radically changed in the past few years. It is absolutely necessary to harmonize them with the wide range of activities related to this market. This primarily means with planning, sales, rental, building, design, and management of the residential and commercial property. This is exactly what Realpad offers. Our services are targeting investors who are primarily focused on building residential and commercial property. We provide a digital ecosystem covering main areas of sales and project management and which encompasses CRM in cloud, sales tablet application, user portal and defect management software for construction.

How does the software work?

— CRM module is the heart and the brain of the ecosystem. It retains and manages all queries, contacts, stocks, transactions, and contracts in one single place. It supports and manages the sales team. Another impact of our applications is that it makes Excel files obsolete, allowing the user to fully digitalise their business.

The tablet application is Front-End interface. It enables the sales teams to present their projects in a well organised, modern, and aesthetically appealing manner. The application is connected to CRM and allows the sales agents to automatically generate and send offers to potential clients while on the move.

User portal is the user interface, where the client can find all the necessary information related to the purchase, including payments, contracts, and other documentation. The user interface is also used by investors as a communication tool serving to inform their clients about the news in construction, delivery processes, etc.

Defect management module is linked to the user portal and enables investors to have a full control over referred defects, from the moment they are identified and reported by the customer, until they have been resolved by the contractor.

What is the greatest advantage of this software?

— The Realpad product portfolio is particularly adapted to the real estate investors. It supports them in their daily schedule thanks to its systematisation from the beginning to the end, automatisation and digitalisation of the sales process as well as after sale. As a result, the Realpad users save 20% of their time on average. The software also minimises potential mistakes, because it maintains order in project and user data.

Does the Realpad software also improve and advance the experience of end users, i.e. – customers? — Exactly, that is an additional benefit which the investor using our software offers to their clients. Let’s take an example of e-trade, where one trades with items of considerably lower price than that of the real estate. As a customer, you have the opportunity to trail in a transparent manner every single step and activity related to your order. User portal is the user interface, where the client can find all the necessary information related to the purchase, including payments, contracts, and other documentation.

Realpad has very quickly found its way to more than 100 investors in 12 European countries, and has as of lately become available in our country thanks to their partnership with you. Who between you two was the first to recognize this opportunity?

— Every local real estate market has its own rules and regulations which need adapting to. My managed to achieve success with our innovative solution in our PropTech sturtup. That is what drew Realpad’s attention, and as a result, they initiated our partnership. Together we embarked on this mission to digitalise the real estate sector in the Balkans. We are currently working on a strategy how to expand our business outside Europe, where we expect to face major competition from the global PropTech companies, and we are really looking forward to this challenge.

LARGE INVESTMENT COMPANIES HAVE RECOGNISED ADVANTAGES OF OUR SOLUTION, SUCH AS AFI EUROPE, SEBRE AND UDI, WHICH WE ARE HONOURED TO COOPERATE WITH

Which real estate companies in our market are already using the RealPad software?

— Large investment companies have recognised advantages of our solution, such as AFI Europe, SEBRE and UDI, which we are honoured to cooperate with. Our goal is to become European leader in technological solutions and products intended for real estate business. We are now negotiating with other Balkan and international corporations. The Balkan market is very progressive, and we are witnessing a continual improvement in this matter, meaning that the companies want to digitalise their working processes and facilitate smoother running of their business.

Realpad software saves time and minimises potential mistakes