Greg Bender | Ted Geever And Associates Berkshire Hathaway HomeServices California Properties
Greg Bender & Associates
Greg Bender & Associates
Getting Your Home Ready For Sale Menu
THE POWER
Of Berkshire Hathaway HomeServices California Properties
Thousands of home sellers have learned that Berkshire Hathaway HomeServices California Properties surrounds its clients in a total experience unmatched anywhere. Your real estate professional is committed to enhancing that signature experience… and its rewarding results.
The success of Berkshire Hathaway HomeServices California Properties: •More than $12 billion in annual sales volume •More than 14,000 transactions last year •One of the top two brokerages in the nation •Nearly 3,000 sales associates in more than 60 offices collaborate to locate the best buyers and properties for their clients.
REAL ESTATE BRAND OF THE YEAR 2014 Harris Poll EquiTrend®
Harris Poll finds Berkshire Hathaway HomeServices No. 1 in real estate brand equity.
“Warren Buffett’s brand-new real estate franchise brand, Berkshire Hathaway HomeServices, has the strongest brand equity of the real estate brands, according to a Harris Poll consumer survey.” The survey gauged consumers’ emotional connection to brands, their awareness and familiarity of them and the influence they may have on them. Brands that fell below average in the real estate category were, in alphabetical order: Coldwell Banker Real Estate, ERA Real Estate, Re/Max, Sotheby’s International Realty and Weichert Realtors. Text is copyright © Inman News, March 20, 2014
OUR NAME CONNECTS With Buyers Everywhere
The Berkshire Hathaway HomeServices name brings buyers to your door. Our company spends millions in advertising every year to keep that name top-of-mind. Your agent will leverage that power, drawing on our international network and vast experience to get you the most rewarding results.
Berkshire Hathaway HomeServices Real Estate Network •47,000 sales professionals in 1,400 offices •Over $100 billion in sales volume •389,000 transaction sides. The Berkshire Hathaway brand on your home makes an immediate impression, and our connections help us find your buyers anywhere.
ELITE ALLIANCES
The market for upper-tier properties is small, exclusive and global. As members of the distinguished Luxury Collection network, Berkshire Hathaway agents
are
HomeServices
California
Properties
linked to offices in the nation’s leading upscale
markets. They use these impeccable connections to crosspromote distinctive properties and share information on affluent buyers. Our high-end network includes offices in: Atlanta
Honolulu Jackson
Princeton Rancho
Beverly Hills
Hole La Jolla
Santa Fe San
Boca Raton
Laguna Beach
Francisco San
Boston
Las Vegas Malibu
Marino Santa
Brentwood
Manhattan Miami
Barbara Santa
Calabasas
Montecito
Monica Santa Ynez
Charleston
Newport Beach
Seattle Southampton
Chicago
Pacific Palisades
Vail
Coronado
Pasadena
Vancouver
Dallas
Point Loma
Washington, D.C.
Del Mar Encino Greenwich
The pool of buyers for exceptional estates is small and difficult to reach. Your agent has inside access to these exclusive circles nationwide.
WORLDWIDE CONNECTIONS
Many real estate transactions involve corporate relocations. Your agent has many ways to expose your property to this huge pipeline of relocating buyers •The Berkshire Hathaway HomeServices California Properties agent network, generating over 100,000 referrals a year •Berkshire Hathaway HomeServices California Properties Relocation, working with the employees and members of over 900 major organizations across North America •Primary broker for highly successful worldwide relocation companies including Brookfield, SIRVA, AIReS, Weichert, Altair, Cartus, Graebel and many more Major corporations nationwide look to us for relocation assistance. This creates a rich source of highly motivated buyers for your home
THE CHARITABLE FOUNDATION Greg Bender | Board Member
At Berkshire Hathaway HomeServices California Properties, we know our clients are investing not only in homes, but in the quality of life that surrounds them. That’s why we contribute part of every commission to The Charitable Foundation. For a list of our beneficiaries, or to request grant funds, visit foundation.bhhscalifornia.com.
TreePeople Inc.
Guide Dogs of America
The Sunshine Kids Foundation
Coastal Beach Cleanup with the Surfrider Foundation
Since its inception, our foundation has provided hundreds of grants totaling some $4 million to local organizations that promote health, education, community and environment. We also actively volunteer our own time and talents to the causes we support.
FOCUSED Collaboration
Your agent is part of a powerful network of professionals in this market and across the country. They constantly share leads and information to help find the right buyers for their clients through a number of channels: •Private agent intranet nationwide •National convention •Regular branch meetings •Special networking events •Broker caravans •Contacts throughout the real estate community A commitment to collaborating for you Any company can say it has connections. But how many actually use them? Our agents are dedicated to actively and regularly sharing connections and resources on your behalf. That’s because of a company-wide business philosophy they also share: working together is a powerful way to benefit clients.
CREATING DEMAND A Strategic Approach
Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including: •Intensive local and national networking •Aggressive print exposure •Expansive online exposure •Custom direct mail advertising and marketing materials Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results. Then we’ll orchestrate every detail to ensure a successful close. It takes a skillful combination of marketing techniques to direct maximum attention to your home. Your agent will devise a custom plan designed to bring qualified buyers to your door.
HOW BUYERS Find Their Home Though home buyers may use several information sources in their search process, they are most likely to find the home they purchase through a real estate sales professional and the internet.
Percentages may not equal 100% because of rounding. Source: The 2012 National Association of Realtors速 Profile of Home Buyers and Sellers.
ATTRACTING BUYERS A Multi-Channel Approach
Home buyers once searched the newspaper for properties. Now, 87% of them start their search on the Internet.* And they don’t stop at one or two websites — they explore a whole range of online real estate destinations. To get your property extensive exposure and attract multiple competitive buyers, Berkshire Hathaway HomeServices California Properties will syndicate your home to these websites:
Aol.com Arizona Republic Chicago Tribune Contra Costa Times Cyberhomes.com Desert Sun eRealInvestor.com FrontDoor (HGTV) HotPads.com Homefinder.com Homes.com Kiplinger LATimes.com LuxuryRegistry.com Mercury News Miami Herald Monterey County Herald MSN NewYorkTimes.com OCRegister.com Oodle.com Realtor.com Relocation.com San Francisco Chronicle SignonSanDiego.com Trulia.com U.S. News and World Report Wall St. Journal Washington Post Yahoo Real Estate Zillow.com
©2014 An Independently owned and operated franchisee of BHH Affiliates, LLC. Listing syndication is the process of publishing listings to other websites. Publishing listings is at the discretion of the 3rd party publishers in the listing syndication process. Berkshire Hathaway HomeServices California Properties subscribes to an upgraded, enhanced process of listing syndication, and follows industry best practices to help consumers easily find our listings.
ONLINE POWERHOUSE www.bhhscalifornia.com
To capture the interest of buyers looking for properties in Southern California and the Central Coast, your agent will promote your home on bhhscalifornia.com. We don’t measure our traffic by number of hits. (Just one visitor can generate 100 hits.) Instead, we look at unique visitors. Every month bhhscalifornia.com attracts thousands of unique visitors from local, national and over 90 international locations.* Our fast, user-friendly site gives visitors a wealth of important listing data. They can also sign up to be alerted about open houses, new photos, status and price changes, and listing activity. Mobile access reaches buyers on the go Now buyers can find your home on bhhscalifornia.com no matter where they are — by accessing it on their mobile device. Buyers who are looking for homes in your neighborhood will find your property as they use their smartphone to search homes for sale and open houses within your city or zip code. The Berkshire Hathaway HomeServices mobile app helps buyers find their perfect home. Intuitive features like custom search, GPS location and maps with driving directions, make it easy to find any type of home. Plus, the exclusive HomeScan feature uses your phones camera and GPS for an augmented reality tour of available homes.
When scanned into a smart phone, this unique barcode takes you directly to bhhscalifornia.com Try it! Need to download a QR Reader app? Just search for “QR Reader.”
REALTOR.COM Showcase Membership
Berkshire Hathaway HomeServices California Properties is a Showcase Member of realtor.com. Showcase membership gives us a range of powerful, exclusive tools for making your home stand out from the crowd on this high-traffic site. They include: •Gold Showcase banner on your listing •Up to 36 color photos •Two to three minutes of full motion video •All phone and email leads sent directly to your agent •Homeseekers can schedule showings right from your listing •Custom headline and description of your home on Search Results and Listing Details pages •Open House alerts to drive traffic to your home •Reports on viewer visits to your listing we can share with you We look forward to leveraging our company’s Showcase Membership in realtor.com to see that your home catches buyers’ eyes first and fast!
INTERNATIONAL EXPOSURE
Key countries visiting To bring your property to the attention of international buyers, we maintain relationships with a collection of the finest luxury real
LuxuryRealEstate.com United States
Sweden
Canada
Brazil
United Kingdom
India
Australia
Chin a
Italy
Philippines
Germany
Japan
around the world
France
Thailand
•“Best of the Web” and “Forbes Favorite” by Forbes magazine for
Spain
Hong Kong
estate brokers in the world. As a member of “Who’s Who in Luxury Real Estate,” we are affiliated with brokers in more than 60 countries worldwide. Our listings over $1 million are advertised on the network’s international luxury property website, www.luxuryrealestate.com.
LuxuryRealEstate.com •The world’s largest database of for-sale luxury properties from
several years *Total visiting countries: 196
•Ranked #1 luxury real estate site by The Luxury Institute LLC •Webby Award honoree •Over 63,000 active listings. •69 countries with active listings
*Source: Google Analytics.
INTERNATIONAL Connections
Global Real Estate Networking Platform
The market for upscale Southern California homes is global, and your ideal buyer could be anywhere in the world. When it comes to finding the best buyer
on
earth
for
your
property,
your
Berkshire
Hathaway
HomeServices California Properties agent has a powerful advantage. That’s because our firm is a member of Proxio, the world’s most extensive private network for real estate professionals. Through Proxio, your agent can expose your home to a vast audience of 800,000 agents in 139 countries — many of whom could well be working with clients in search of a Southern California property like yours. Proxio also makes it easy for your agent to showcase your property on an array of key international real estate websites, instantly translating your listing into many languages, currencies and measurements. If you prefer your property be marketed more confidentially, Proxio’s unique privacy controls enable your agent to selectively promote it in an inside, lowprofile way.
How far will your agent go to find the right buyer for you? At Berkshire Hathaway HomeServices California Properties, the possibilities are limitless.
WORLDPROPERTIES.COM
These days, your buyers could be anywhere in the world. To reach them, we’ll showcase your home on Worldproperties.com, powered by Proxio. Searchable in nineteen languages, the site is a prime destination for home seekers from 139 countries across the globe – and a crossroads for more than 800,000 real estate professionals worldwide. Top ten countries visiting www.worldproperties.com United States
Spain
France
Canada
Brazil
China
United Kingdom
India
Italy
LOCAL MARKETS for National Reach In addition to promotion on key real estate websites, your listing will be syndicated to a network of 120+ local newspaper sites, including: AK Anchorage Daily News
KY The Courier-Journal
PA The Morning Call
AL Montgomery Advertiser AL Tennessee Valley Printing Co. Newspapers: Decatur Daily, Times Daily, Moulton Advertiser AR Baxter Bulletin AZ Arizona Republic CA U-T San Diego CA Los Angeles Times CA Monterey County Herald CA Modesto and The Fresno Bee CA San Luis Obispo Tribune CA The Desert Sun CA The Californian
LA LA LA LA LA MD MD MI MI MI MI MI MI
PA SC SC SC SC SC SC SD TN TN TN TN TX
Centre Daily Times The Greenville News The Sun News The Herald The State The Beaufort Gazette The Island Packet Argus Leader The Leaf Chronicle The Jackson Sun The Daily News Journal The Tennessean Fort Worth Star Telegram
CA Sacramento Bee CA Visalia Times Delta CO Fort Collins Coloradoan CT Hartford Courant DE The News Journal FL Bradenton Herald FL Florida Today FL The News-Press FL Miami Herald FL Orlando Sentinel FL Pensacola News Journal FL Sun-Sentinel FL Tallahassee Democrat GA The Ledger-Enquirer GA Macon Telegraph GUAM Pacific Daily News IA Des Moines Register IA Iowa City Press-Citizen ID Idaho Statesman IL Belleville News-Democrat IL Chicago Tribune IN The Indianapolis Star IN Journal and Courier IN Muncie Star Press NY Ithaca Journal NY The Journal News KS The Wichita Eagle KY Lexington Herald-Leader
MN MO MO MS MS MS MT NC NC NC NJ NJ NJ NJ NJ NJ NM NV NY NY NY NY OH OH
TX UT VA VA VA VT WA WA WA WA WI WI WI WI WI
El Paso Times The Spectrum The Daily Press The Daily News Leader The Virginia Gazette Burlington Free Press Bellingham Herald The Olympian Tri-City Herald The News Tribune Gannett Wisconsin Newspapers: Appleton, Fond duLac, Green Bay, Manitowac, Marshfield, Stevens Pt, WI Rapids, Wausau, Oshkosh, Sheboygan
The Town Talk The Daily Advertiser The News-Star Shreveport Times Opelousas Daily World Baltimore Sun The Daily Times Battle Creek Enquirer Detroit Free Press Lansing State Journal Livingston Daily Press and Argus Observer & Eccentric The Times Herald
St. Cloud Times The Kansas City Star Springfield News-Leader The Sun Herald Hattiesburg American The Clarion-Ledger Great Falls Tribune Citizen-Times The Charlotte Observer The News & Observer Courier News Courier-Post Asbury Park Press Daily Record The Daily Journal Home News Tribune Las Cruces Sun-News Reno Gazette Journal Press & Sun-Bulletin Star Gazette Poughkeepsie Journal Rochester Democrat and Chronicle Cincinnati Enquirer NNCO - Fremont, Mansfield, Marion, Port Clinton, Bucyrus, Chillicothe, Coshocton, Newark, Lancaster, Zanesville OR Statesman Journal
Š2014 An Independently owned and operated franchisee of BHH Affiliates, LLC. Listing syndication is the process of publishing listings to other websites. Publishing listings is at the discretion of the 3rd party publishers in the listing syndication process. Berkshire Hathaway HomeServices California Properties subscribes to an upgraded, enhanced process of listing syndication, and follows industry best practices to help consumers easily find our listings.
EXTENSIVE ONLINE PROMOTION Of Your Property Your listing will be syndicated to the following websites: AOL Real Estate ABC Ad Express & Daily Iowegian Allied News Americus Times Recorder Anchorage Daily News Andover Townsman Argus Leader Asbury Park Press Athens Daily Review Austin Home Search Baltimore Sun Bangor Daily News Batesville Herald-Tribune Battle Creek Enquirer Belleville News-Democrat Bellingham Herald Bluefield Daily Telegraph Bradenton Herald Burlington Free Press Cedar Creek Pilot Centre Daily Times Chicago Tribune Chickasha Express Star Chillicothe Gazette Citizen-Times Claremore Daily Progress Classified Ad Network (CNHI-CAN) Cleburne Times Review Clinton Herald CLRSearch.com Comcast Commerce Journal Commercial Appeal Commercial News Commonwealth Journal Contra Costa Times Cooperstown Crier Cordele Dispatch Corsicana Daily Sun Coshocton Tribune Courier News Courier-Post
Daily Tribune DataSphere (formerly SecondSpace) Decatur Daily Derry News / Weekender Detroit Free Press Eagle Gazette Edmond Sun Effingham Daily News El Paso Times Enid News & Eagle eRealInvestor.com Express (Washington Post) Facebook Farm Talk Florida Press Association Florida Today Fort Collins Coloradoan FreedomSoft FrontDoor Ft. Gibson Times Gainesville Daily Register Glasgow Daily Times Gloucester Daily Times GoHoming Goshen News Grand Traverse Herald Grayson Journal Enquirer Great Falls Tribune Green Bay Press-Gazette Greensburg Daily News Greenup News-Times Greenville Herald Banner Hartshorne Sun Hattiesburg American Hendricks County Flyer Herald Times Reporter Home Magazine Home News Tribune Home on the Tube HomeAway Real Estate Homefinder.com Homes and Land Homes.com
InvestorLoft Iowa City Press-Citizen Ithaca Journal Jacksonville Daily Progress Journal and Courier Killeen Daily Herald Kiplinger Knoxville Journal Express Kokomo Tribune KOMO News KTVB LakeHomesUSA.com LandWatch Lansing State Journal Las Cruces Sun-News Laurel Leader-Call Ledger-Enquirer Lexington Herald-Leader Livingston Daily Press & Argus Local.com Lockport Union-Sun & Journal LoopNet Los Angeles Times luxsocal.com (qualifying listings) Luxury Registry Lycos Classifieds Maine Homes Mankato Free Press Marshfield News-Herald McAlester News-Capital McCreary County Record Media General Military.com Mineral Wells Index Mlive Modesto Bee Monterey County Herald Montgomery Advertiser Montgomery Herald Morehead News Moulton Advertiser Mt. Vernon Register News My Home Renter
Cox Media Crossville Chronicle Cumberland Times News Cyberhomes Daily Record
Homesbook.com HomesDatabase.com (MRIS MLS) Homewinks HotPads.com Idaho Statesman
MyREALTY.com MySpace National Quick Sale New Castle News New York Post
Š2014 An Independently owned and operated franchisee of BHH Affiliates, LLC. Listing syndication is the process of publishing listings to other websites. Publishing listings is at the discretion of the 3rd party publishers in the listing syndication process. Berkshire Hathaway HomeServices California Properties subscribes to an upgraded, enhanced process of listing syndication, and follows industry best practices to help consumers easily find our listings.
New York Times New York Times Regional Group News Herald News-Journal Niagara Gazette North Jefferson News Northern Nevada Regional MLS Oakland Tribune Observer & Eccentric OceanHomesUSA.com Olive Hill Times OpenHouse.com OpenHouses.com OpenHousesInc.com Orlando Sentinel Oshkosh Northwestern Ottumwa Daily Courier Pacific Daily News Palestine Herald-Press Palladium-Item Pauls Valley Daily Democrat Pegasus News Pella Chronicle Pensacola News Journal Picayune Item Pilot Media Poughkeepsie Journal Press & Sun-Bulletin Press of Atlantic City Princeton Times PropBot.com Property Shark PropertyPursuit.com Pryor Daily Times Realtor.com RealtyTrac Relify.com Relocation.com ReloHomeSearch.com Reno Gazette-Journal ResortScape Richmond Register Rockwall County Herald Banner Rochester Democrat & Chronicle
EXTENSIVE ONLINE PROMOTION The Daily Citizen
Of Your Property (continued) The Mayo Free Press
The Tennessean
Royse City Herald Banner Rushville Republican Russian River Vacation Homes San Marcos Daily Record San Mateo County Times Shelbyville Daily Union Showing Suite Sierra Nevada Media Group Smarter Agent Sokous.com SpotlightPreview.com Springfield News-Leader St. Clair News Aegis St. Cloud Times St. Petersburg Times Stanly News & Press Star-Gazette Star-Telegram Statesman Journal Stevens Point Journal Stilwell Democrat Journal Suburban Real Estate News Sun-Sentinel
The Daily Item The Daily Journal The Daily News Journal The Daily News Leader The Daily News of Newburyport The Daily Press The Daily Review The Daily Southerner The Daily Star The Daily Times The Daily World The Danville News The Denver Post The Des Moines Register The Desert Sun The Duncan Banner The Eagle-Tribune The Evening News The Fayette Tribune The Fresno Bee The Greenville News The Hartford Courant The Haverhill Gazette
The Meadville Tribune The Merced Sun-Star The Mercury News The Meridian Star The Miami Herald The Morning Call The Moultrie Observer The Muskogee Phoenix The News & Observer The News Courier The News Journal The News Star The News Tribune The News-Messenger The News-Press The Norman Transcript The Olympian The Orange Leader The Oskaloosa Herald The Pharos-Tribune The Poplarville Democrat The Port Arthur News The Post-Crescent
The Tifton Gazette The Times The Times Herald The Town Talk The Tribune The Tribune Star The Tribune-Democrat The Union-Recorder The Wichita Eagle The Zionsville Times Sentinel Thomasville Times-Enterprise Times Daily Times Recorder Times Tribune Times West Virginian Times-Leader Tonawanda News Tri-City Herald Tri-Valley Herald Trulia Tuttle Times U.S. News and World Report U-T San Diego Valdosta Daily Times
Suwannee Democrat Tahlequah Daily Press Tallahassee Democrat
The Herald The Herald Bulletin The Herald-Dispatch
The Press-Republican The Randolph Guide The Record-Eagle
Telegraph-Forum The Ada Evening News The Advocate The American The Argus The Arizona Republic The Bakersfield Californian The Baxter Bulletin The Beaufort Gazette The Californian The Charlotte Observer The Cincinnati Enquirer The Clarion-Ledger The Courier-Journal The Cullman Times The Daily Advertiser
The Honolulu Advertiser The Huntsville Item The Independent The Indianapolis Star The Island Packet The Jackson Sun The Jasper News The Joplin Globe The Journal News The Journal-Register The Kansas City Star The Land The Leaf-Chronicle The Lebanon Reporter The Leeds News The Marion Star
The Register Herald The Reporter The Sacramento Bee The Salem News The Sentinel Echo The Sheboygan Press The Spectrum The Star Beacon The Star Herald The Star Press The State The Stillwater Newspress The Sun Chronicle The Sun Herald The Sun News The Telegraph
Vast Virginian Pilot Visalia Times-Delta / Tulare Advance Register Walmart Washington Post Washington Times Herald Waurika News Democrat Wausau Daily Herald Wayne County Outlook Weatherford Democrat Westville Reporter Woodward News XL Marketing Zillow ZingHome
Š2014 An Independently owned and operated franchisee of BHH Affiliates, LLC. Listing syndication is the process of publishing listings to other websites. Publishing listings is at the discretion of the 3rd party publishers in the listing syndication process. Berkshire Hathaway HomeServices California Properties subscribes to an upgraded, enhanced process of listing syndication, and follows industry best practices to help consumers easily find our listings.
THE ART Of Home Pricing
The majority of showings by sales associates on a new listing occur when the house is first placed on the market. Sales agents arrange for their active, qualified buyers to see a home when it is newly listed. Once this group has seen the property, showing activity decreases to only those buyers new to the market. Effect of Over-Pricing on Time and Selling Price
List Price True Market Value Sales Price
1 2 3 4 Weeks on Market
5
6
7
8
1
2
3 4 5 Weeks on Market
6
It’s important to position your home at the best price during its first market exposure.
QUALITY ONE-STOP SERVICES All service companies are not created equal. We work only with the best — so you can confidently entrust the many facets of your home sale to one central contact.
California Title Company
Pickford Escrow - The Escrow Firm
An industry leader serving counties
One of the largest full-service escrow
throughout Southern California from
companies in the state, with more than
regional offices in San Diego, Orange
30 offices in Southern California.
County and Los Angeles. First American Home Warranty Disclosure Source The California real estate industry’s premier provider of natural hazard (NHD), tax and environmental disclosure information. A subsidiary of Fidelity National Financial.
Has provided over 1 million homeowners with high quality service since 1984. Rated “A” (Excellent) by A.M Best.
THANK YOU FOR YOUR TIME
Š 2013 Berkshire Hathaway HomeServices California Properties