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WHAT DO CANADIAN RENTERS LIKE? HOW DO THEY ENGAGE? WHAT AMENITIES DO THEY VALUE? • Avison Young, Rentlogic and the Canadian Real Estate Forums have surveyed the Canadian multi-residential market to better understand rental tenants • The results are being used to further educate and provide essential information to owners, managers and advisors about what renters really want in today’s marketplace - the data may surprise you!
What We Did - Who We Surveyed
• In 2016 we surveyed some 2,000 Canadians with a concentration in GVA and GTA • The demographic of the respondents was spread across all categories • Renters occupied: purpose built rentals, condominiums and houses
How We Looked At the Data • We asked questions that focused on preferences, amenities, lifestyle choices, technology and operations • Once the results were in we tabulated them based on income, age, position in life, dependents etc. the information was then cross referenced to enable in-depth findings • We have produced a detailed datasheet that is dynamic and easy to filter to provide custom reports based on market and demographic criteria
Get Involved! Participate in 2017 and Benefit From Tenant’s Perspectives • We are looking for owners and managers to get involved in the 2017 survey • We aim to extend the survey to reach over 8,000 Canadians in small, medium and major markets • We will be launching the survey in Q1 2017, analyzing the data in Q2/Q3 and presenting the findings at the 2017 Canadian Apartment Investment Conference, on September 6, 2017, attracting over 750 attendees the largest conference of its kind in Canada • We are offering participating organizations brand exposure as well as custom reports for the 2017 survey • It’s easy to participate, all you need to do is display posters (French and English versions will be provided) in your lobby and elevators and send 1-3 emails to your tenants inviting them to participate • Please contact sarah.segal@informa.com to get more information about this exciting opportunity!
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