Marketing Proposal & General Listing Information Dan Gile Broker Associate Real Estate of Winter Park
970.726.2600 www.REWinterPark.com
Marketing Your Property
Cooper Creek Square, Winter Park
970.726.2600 www.REWinterPark.com
Marketing Tools to Maximize Your Exposure Internet & eNewletters eMarketing Presence (data feeds), REWinterPark.com, RealtyWinterPark.com, MLS, Metrolist, GrandCountyRealEstateGuide.com, Visual Tours, Social Websites
Print Ads Sky Hi Daily News, 5280 Magazine and The Denver Post
Print Materials Map book, Stats Book, Resource Guide, Grand County Real Estate Guide, Yard Signs, Flyers and Multiple Property Flyers.
Charitable Sponsorships & Community Involvement • Exposure through Local Event Sponsorship –Major sponsor for the Grand County Blues Society and we sponsor The Shining Stars, Pet Pals, The Grand Foundation, the Grand County Parade of Homes & more. • WP-Fraser Valley Chamber Member – Advertise company & events, networking.
Broker Open House – This open house is geared towards local brokers who can come and preview your property so they can better discuss it with their clients.
REWP Marketing Committee – continuously thinking of new ideas and monitoring current marketing!
970.726.2600 www.REWinterPark.com
Your eMarketing Presence www.realtywinterpark.com (#1 sponsored site in a “winter park real estate� Google search)
www.REWinterPark.com REcolorado.com
970.726.2600 www.REWinterPark.com
www.craigslist.com www.coloradolinks.net
www.REWinterPark.com
Search ALL Properties in Grand County Maps Stats Blog Real Estate Resources About Grand County Meet Our Agents
970.726.2600 www.REWinterPark.com
www.RealtyWinterPark.com Our “Sister” Website that generally comes up in the top three of a Google search for Winter Park Real Estate. It is a way for us to capture prospective buyers & expose your property to them. Here they can save searches and get automatic email alerts when something new comes on the market that fits their needs. This is also a great site for our Sellers – they can search comparable properties to theirs. And set up listing alert emails when new comparable properties hit the market or reduce their price. Ask if you would like me to set you up!
970.726.2600 www.REWinterPark.com
The REWP Mobile Website Just go to www.RealtyWinterPark.com on your favorite mobile device. This Mobile Website is synced with our “sister website” so people can use it on the go! It is a great feature for people when they are driving around Grand County. Search all properties—can even search those near you! Contact Info Tab will connect you to an agent if you have any questions. Select a property from the list to view photos, details, price, square footage, taxes, features, descriptions and more! Save a property to compare or access later. Set up Email Alerts for properties that fit your criteria.
970.726.2600 www.REWinterPark.com
Multiple Listing Service (MLS) MLS stands for multiple listing service. Every home for sale listed by a real estate agent, unless it is specifically exempted from MLS, will be listed in MLS. However, only real estate agents and other professional affiliates can access MLS.
970.726.2600 www.REWinterPark.com
Real Estate of Winter Park is a member of Metrolist, the Denver MLS, to increase your property’s exposure to more prospective buyers. Metrolist also links to www.DenverPost.com & feeds into their public website – www.REcolorado.com (see below). Who is Metrolist? Metrolist is the only real estate Multiple Listing Service (MLS) serving the metro Denver area, providing a broad database of real property listings for real estate brokers to better serve buyers and sellers. 16,000 Real estate professionals in the metro Denver area that are members of Metrolist.
970.726.2600 www.REWinterPark.com
Social Networking & Blogging - We blog on our website at www.rewinterpark.com/blog a few times a week about local happenings and real estate news. You can subscribe to it.
- Post real estate news, events, local info, photos & more. Be our fan! www.facebook.com - Videos of our listings and happenings around the Winter Park Area. http://www.youtube.com/rewinterpark -Our followers grow everyday! Post real estate news, events, local info. http://twitter.com/rewinterpark -Real Estate social networking site, post blogs, market reports and new listings. www.activerain.com - Professionals networking site, post agent info and REWP info. www.linkedin.com
970.726.2600 www.REWinterPark.com
Monthly eNewsletter
UPCOMING EVENTS
Opening Day at 06/11 Winter Park Resort 06/16 Grand Classic Golf 06/18 Tournament Mountain Bike Capital USA 06/18 Weekend 06/24 Grand County Blues 06/26 from the Top Second Annual Winter Park 06/25 Chocolate Festival
LOCAL HAPPENINGS!
Real Estate of Winter Park 970-726-2600 970-726-2616 fax info@REWinterPark.com www.REWinterPark.com
For those of you with energy left after a great day of skiing at the mountain...Grab a burrito to go and head to the sledding hill at Hideaway Park or visit some of the new shops at Cooper Creek Square. Browse all Grand County Listings in the Multiple Listing Service (MLS)
Mountain Bike 06/25 Capital USA High-Note 06/30 Thursdays Run for 07/02 Independence 4th of July 07/04 Celebration 07/09 Tread Fest 07/16 American Music 07/17 Festival
Interest rates and home prices are on everyone's mind - whether you're buying, selling or happy with your current home. It is just one of those things that savvy people keep track of much like the stock market. This must be because for most people their home is their biggest investment. Mark Roth recently wrote an article published by Business Week "If you don't buy a home now you're either stupid or your broke".
970.726.2600 www.REWinterPark.com
Next Show... Who: Cedric Burnside and Lighting Malcolm When: January 22nd, 2010 Where: Winter Park Pub located at the north end of downtown Winter Park
Newspaper/Print Advertising Sky Hi Daily News – Weekly Ad: Through a little research we have found that our ad gets more exposure if we advertise on page 3 (this is the first inside page on the right). The Friday paper sits in the newspaper boxes all weekend so we hit the weekend traffic with this edition. Additionally, this newspaper gets mailed out weekly to 3000+ subscribers. We also run special ads around the Holidays and busy Summer weekends. And do special inserts a few times a year.
We advertise consistently in 5280 Magazine and do a special ad in their Ski Edition in November.
The Denver Post – Classifieds We put a weekly ad in Sunday The Denver Post Classifieds section to drive potential buyers to our sister website, www.RealtyWinterPark.com, where we can capture them as a buyer.
970.726.2600 www.REWinterPark.com
Map Book & Stats Book One of a kind copyrighted Map Book & Stats Book that are distributed throughout Grand County. We consistently have people come into our office asking for these books. Its just one more way we market ourselves to potential buyers.
We have also created a Resource Guide with lists of reputable real estate related services and trades that we provide to our clients and customers. This is especially helpful for those out of town owners!
970.726.2600 www.REWinterPark.com
Grand County Buyers Guides The Grand County Buyers Guide publishes twice a year and is in the lobby of most businesses throughout the county. This is a free real estate guide for anyone who is looking to buy something in the area!
970.726.2600 www.REWinterPark.com
Yard Signs & Multiple Property Flyer This type of flyer is unique to Real Estate of Winter Park. The purpose of this flyer is to give your property maximum exposure to potential buyers who are just driving around looking at properties. The property that the buyer pulled the flyer from may not be what they are looking for, but maybe yours is – and they could be directed to yours through use of this flyer.
Eye Catching Yard Signs Front
Back
Inside Page with Map
970.726.2600 www.REWinterPark.com
Charitable Sponsorships & Community Involvement We strive to live the lifestyle we sell! As a company and individually we are significantly involved in local non-profit and charitable organizations. We donate our time as well as our money. We are committed to family, community and quality of life. We have excellent reputations and a commitment to our clients.
970.726.2600 www.REWinterPark.com
We
Our Community
Real Estate of Winter Park Supports the following Organizations in our Community: - The Grand Foundation - Shining Stars Foundation - Grand County Blues Society - Grand Kids Childcare - Winter Park Mountain Bike Series - Habitat for Humanity of Grand County - American Cancer Society Mountain Chapter - Winter Park Rotary - Pet Pals - Colorado Association of REALTORS Housing Opportunity Foundation (CARHOF) - Middle Park Land Trust - Fraser Creative Learning Center - National Sports Center for the Disabled (NSCD) - Special Olympics - Grand Arts Council - Mountain Family Center - Rec Center Duathlon - West Grand Elementary - Bert & Earnie Golf Tournament - MPHS Booster Club - Historical Society - Heart of Mountain Hospice - Advocates - Headwaters Trail Alliance (Trail Adoption) - CASA - Mountain Pet Rescue - High Country Stampede Rodeo
970.726.2600 www.REWinterPark.com
Grand Foundation Gold Medallions •
Free Pass you and your family and friends can borrow to: – – – – –
Ski & Snowboard at WP Resort, Copper Mountain, Sol Vista Resort X-Country Ski at YMCA Snow Mtn Ranch and Devils Thumb Resort All Summer Activities at WP Resort – ride the lifts, Alpine Slide & more Access all of the YMCA – swimming, mini golf and more Work out or swim at the Grand Park Community Recreation Center
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Just call your REWP agent to reserve a pass and pick it up the day you need it at our office.
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The Grand Foundation seeks to improve the quality of life in Grand County by proactively addressing current and future needs in the areas of Health & Human Services, Arts & Culture, Education, Amateur Sports and Environment.
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http://grandfoundation.com
970.726.2600 www.REWinterPark.com
Annual Client Appreciation Party & Blues From the Top Festival Join us the Friday before BluesFest – usually the last weekend in June.
970.726.2600 www.REWinterPark.com
Five Reasons Real Estate of Winter Park is Your Top Choice More knowledge. Better experience. You are working with a team of consistent top producers in the Winter Park market. No rookies here. You can be confident knowing that you are receiving the expertise you need to make informed and successful decisions.
Our team approach serves you better. Our unique broker/owner approach puts your needs first by eliminating the inter-office competition that is often present in traditional real estate companies. As you work one-on-one with your REWP agent, our entire team is standing by to support you every step of the way.
Our tools give your more choices. We help you find desirable properties in the area with our user-friendly search system, then contact us for more information and a showing! Our Annual Stats Book & monthly eNewsletter are just two of the ways we help you stay educated on current market conditions.
Powerful marketing that gets results. With a combined 130+ years of success in the real estate industry, REWP brokers have the knowledge, experience, and CONTACTS to market your property more effectively. Whether we're reaching out to thousands of qualified leads in our company-wide database, highlighting your property on our vast marketing network, or featuring your property on our state-of-theart website, our marketing program gets the results you want.
We give back to the Winter Park community. We love Winter Park and Fraser Valley. As long-time residents of this area, our agents are committed to preserving Grand County as a great place to live and visit. Not only do we contribute extensively to the community as individuals; as a group we are active members and sponsors of many local organizations including the Grand County Blues Society, The Grand Foundation, The Shining Stars Foundation, Colorado Association of Realtors速 Housing Opportunity Foundation (CARHOF).
970.726.2600 www.REWinterPark.com
Thank you for… • Offering us an opportunity to work with you. • Trusting us to provide quality service. • Thinking of Real Estate of Winter Park as the source for all of your real estate needs. We love referrals! Please call us if your friends or family would appreciate our services.
970.726.2600 www.REWinterPark.com