Real Estate of Winter Park Marketing Proposal & General Listing Information 970.726.2600 www.REWinterPark.com
You Can Always Reach Us Fully Staffed Office Open 7 Days a Week. Office Staff and agents are always here for you. OFFICE HOURS
8am-5pm Monday-Saturday 9am-4pm Sunday
MAIN NUMBERS & EMAIL Office: Toll Free: Fax: Email: Website:
970.726.2600 866.804.2060 970.726.2616 info@REWinterPark.com www.REWinterPark.com
PHYSICAL ADDRESS 78622 US Hwy 40 Winter Park, CO 80482 (West side of US Hwy 40, between the Smokehouse Restaurant & the Arapahoe Lodge)
MAILING ADDRESS P.O. Box 58 Winter Park, CO 80482
970.726.2600 www.REWinterPark.com
Marketing Proposal & General Listing Information Janene Johnson, CRS, GRI Broker/Owner Real Estate of Winter Park
970.726.2600 www.REWinterPark.com
Meet the REWP Agents & Staff
Cliff Anderson Lisa Leclair Waldorf Mike Periolat Broker/Owner
Broker/Owner
Shanna Lalley Katie Riemenschneider
Broker/Owner
Peter Gach
Janene Johnson
Broker/Owner
Broker/Owner
Jean Wolter
Jennifer Hughes
Sue Seemann
Broker/Owner
Broker Associate
Broker Associate
Broker/Owner
Broker/Owner
Regis Dahl
Sylvia Hensley
Julie White
Margaret Sonnek
Dan Gile
Broker Associate
Broker Associate
Broker Associate
Broker Associate
Broker Associate
Peggy Smith
Brad Smith
Erin Jeziorski
Sarah Ryan
Broker Associate Broker Associate Licensed Assistant Administrative Assistant
970.726.2600 www.REWinterPark.com
Patty Peters Administrative Assistant
Eliza Jane Magdalenski Office Manager
Mission Statement 1.
Quality Service is most important to us. ~ We believe in doing exactly what we say will do and then do more. ~ We strive to constantly improve on the services that we provide.
2.
Communication is the key to a successful relationship. ~ We promise to keep you informed, on a regular basis, of exactly what is transpiring during the course of the listing and during the transaction.
3.
Customer’s Needs are considered first. ~ We believe in focusing on the needs of our customers and clients.
4.
Professional Advice and Opinions are always offered. ~ We will assist you in making educated and informed decisions.
5.
We welcome Innovation and Change. ~ We try to stay informed of industry and market changes. This helps us constantly evaluate what we’re doing and compare it to what is possible and what is needed.
6.
We practice Teamwork. Real Estate of Winter Park has a great team of office support staff and we support one another to solve any issue that arises. ~ Each member of the REWP staff plays a significant role in assisting our agents to accomplish a smooth and successful real estate transaction for you.
7.
We would like you to think of us as YOUR Professional REALTORS.
970.726.2600 www.REWinterPark.com
We will consistently stay in touch with you regarding our progress. 1.
We will send you copies of all marketing flyers, advertising and MLS sheets. Please let us know if at anytime you would like any changes.
2.
We will call for feedback on all showings and forward this feedback to you via email or text.
3.
You will receive a monthly update on showings and advertising, even if we have no news to report.
4.
Once your property is under contract we will keep you informed each step of the way as we work toward closing.
970.726.2600 www.REWinterPark.com
Ultimately, this is your transaction and we work for you. 1.
Throughout the entire listing and sale of your home we will provide you with our professional opinion about many things. Through our combined 130+ years of selling real estate we have an abundance of insight and experience to help guide you in the sale of your home.
2.
That being said, all sellers have different motivations for selling and it is our job to work towards YOUR goals. Whether it be to get you top dollar, a quick sale, specific contract terms, etc. – or just to find a balance of these or other goals that you have in mind.
3.
We are all full-time REALTORS with access to a full-time support staff to work full-time towards your goals.
4.
Once your property is under contract we will keep you informed each step of the way as we work toward closing.
5.
Once your sale is complete I am still available to answer any questions you have. I also keep records of all transactions and can supply you with copies of documents pertinent to your sale.
970.726.2600 www.REWinterPark.com
Market Value
970.726.2600 www.REWinterPark.com
Market Value The seller sets the price of the home, but ultimately the buyer determines the value. Our job is to supply you with facts about what has sold recently and what is currently for sale so that you can make and informed decision when pricing your property or home. ~ Properties Currently Listed = What buyers MIGHT pay… ~Properties Recently Sold = What buyers WILL pay…
~Properties That Have Expired = What buyers WILL NOT pay
What does not contribute to Market Value includes:
what the seller paid for the property
what the seller owes on the property
how much money the seller wants to make on the property
the actual cost that a seller paid for: ~ an amenity (i.e. a hot tub) ~ remodel (i.e. new kitchen or bath) ~ required maintenance of the home (i.e. new roof, deck, exterior paint/stain, well, etc.)
970.726.2600 www.REWinterPark.com
Why Your First Offer is Often Your Best Offer New: Fresh & excited Focused on value vs. price
New & Waiters
Waiters: Seen it all, experienced, very particular Focused on value vs. price
# OF BUYERS
Dealers: Focused on price Want to negotiate Bottom Feeders: Drawn to phrases: “Just reduced” “Must sell” Focused on Price
Dealers Bottom Feeders
970.726.2600 www.REWinterPark.com
TIME
Over Pricing in a Depreciating Market THE BEST TIME TO TAKE A PRICE DROP IS UPFRONT
PRICE
PRICE HISTORY
LOST VALUE
LOST TIME
TIME Focus 1st,LLC 2010
970.726.2600 www.REWinterPark.com
Marketing Your Property
970.726.2600 www.REWinterPark.com
Marketing Tools to Maximize Your Exposure Internet & eNewletters eMarketing Presence (data feeds), REWinterPark.com, RealtyWinterPark.com, MLS, Metrolist, GrandCountyRealEstateGuide.com, Visual Tours, Social Websites
Print Ads Sky Hi Daily News
Print Materials Map book, Stats Book, Resource Guide, Grand County Real Estate Guide, Yard Signs, Flyers and Multiple Property Flyers.
Charitable Sponsorships & Community Involvement • Exposure through Local Event Sponsorship –Major sponsor for the Grand County Blues Society and we sponsor The Shining Stars, Pet Pals, The Grand Foundation, the Grand County Parade of Homes & more. • WP-Fraser Valley Chamber Member – Advertise company & events, networking.
Broker Open House – This open house is geared towards local brokers who can come and preview your property so they can better discuss it with their clients.
REWP Marketing Committee – continuously thinking of new ideas and monitoring current marketing!
970.726.2600 www.REWinterPark.com
Your eMarketing Presence www.realtywinterpark.com (#1 sponsored site in a “winter park real estate� Google search)
www.REWinterPark.com REcolorado.com
970.726.2600 www.REWinterPark.com
www.craigslist.com www.coloradolinks.net
www.REWinterPark.com
Search ALL Properties in Grand County Maps Stats Blog Real Estate Resources About Grand County Meet Our Agents
970.726.2600 www.REWinterPark.com
www.RealtyWinterPark.com Our “Sister” Website that generally comes up in the top three of a Google search for Winter Park Real Estate. It is a way for us to capture prospective buyers & expose your property to them. Here they can save searches and get automatic email alerts when something new comes on the market that fits their needs. This is also a great site for our Sellers – they can search comparable properties to theirs. And set up listing alert emails when new comparable properties hit the market or reduce their price. Ask if you would like me to set you up!
970.726.2600 www.REWinterPark.com
The REWP Mobile Website Just go to www.RealtyWinterPark.com on your favorite mobile device. This Mobile Website is synced with our “sister website” so people can use it on the go! It is a great feature for people when they are driving around Grand County. Search all properties—can even search those near you! Contact Info Tab will connect you to an agent if you have any questions. Select a property from the list to view photos, details, price, square footage, taxes, features, descriptions and more! Save a property to compare or access later. Set up Email Alerts for properties that fit your criteria.
970.726.2600 www.REWinterPark.com
Multiple Listing Service (MLS) MLS stands for multiple listing service. Every home for sale listed by a real estate agent, unless it is specifically exempted from MLS, will be listed in MLS. However, only real estate agents and other professional affiliates can access MLS.
970.726.2600 www.REWinterPark.com
Real Estate of Winter Park is a member of Metrolist, the Denver MLS, to increase your property’s exposure to more prospective buyers. Metrolist also links to www.DenverPost.com & feeds into their public website – www.REcolorado.com (see below). Who is Metrolist? Metrolist is the only real estate Multiple Listing Service (MLS) serving the metro Denver area, providing a broad database of real property listings for real estate brokers to better serve buyers and sellers. 16,000 Real estate professionals in the metro Denver area that are members of Metrolist.
970.726.2600 www.REWinterPark.com
Social Networking & Blogging - We blog on our website at www.rewinterpark.com/blog a few times a week about local happenings and real estate news. You can subscribe to it.
- Post real estate news, events, local info, photos & more. Be our fan! www.facebook.com - Videos of our listings and happenings around the Winter Park Area. http://www.youtube.com/rewinterpark -Our followers grow everyday! Post real estate news, events, local info. http://twitter.com/rewinterpark -Real Estate social networking site, post blogs, market reports and new listings. www.activerain.com - Professionals networking site, post agent info and REWP info. www.linkedin.com
970.726.2600 www.REWinterPark.com
Monthly eNewsletter
UPCOMING EVENTS
Opening Day at 06/11 Winter Park Resort 06/16 Grand Classic Golf 06/18 Tournament Mountain Bike Capital USA 06/18 Weekend 06/24 Grand County Blues 06/26 from the Top Second Annual Winter Park 06/25 Chocolate Festival
LOCAL HAPPENINGS!
Real Estate of Winter Park 970-726-2600 970-726-2616 fax info@REWinterPark.com www.REWinterPark.com
For those of you with energy left after a great day of skiing at the mountain...Grab a burrito to go and head to the sledding hill at Hideaway Park or visit some of the new shops at Cooper Creek Square. Browse all Grand County Listings in the Multiple Listing Service (MLS)
Mountain Bike 06/25 Capital USA High-Note 06/30 Thursdays Run for 07/02 Independence 4th of July 07/04 Celebration 07/09 Tread Fest 07/16 American Music 07/17 Festival
Interest rates and home prices are on everyone's mind - whether you're buying, selling or happy with your current home. It is just one of those things that savvy people keep track of much like the stock market. This must be because for most people their home is their biggest investment. Mark Roth recently wrote an article published by Business Week "If you don't buy a home now you're either stupid or your broke".
970.726.2600 www.REWinterPark.com
Next Show... Who: Cedric Burnside and Lighting Malcolm When: January 22nd, 2010 Where: Winter Park Pub located at the north end of downtown Winter Park
Newspaper/Print Advertising
Sky Hi Daily News – Weekly Ad: Through a little research we have found that our ad gets more exposure if we advertise on page 3 (this is the first inside page on the right). The Friday paper sits in the newspaper boxes all weekend so we hit the weekend traffic with this edition. Additionally, this newspaper gets mailed out weekly to 3000+ subscribers. We also run special ads around the Holidays and busy Summer weekends. And do special inserts a few times a year.
970.726.2600 www.REWinterPark.com
Map Book & Stats Book One of a kind copyrighted Map Book & Stats Book that are distributed throughout Grand County. We consistently have people come into our office asking for these books. Its just one more way we market ourselves to potential buyers.
We have also created a Resource Guide with lists of reputable real estate related services and trades that we provide to our clients and customers. This is especially helpful for those out of town owners!
970.726.2600 www.REWinterPark.com
Grand County Buyers Guides The Grand County Buyers Guide publishes twice a year and is in the lobby of most businesses throughout the county. This is a free real estate guide for anyone who is looking to buy something in the area!
970.726.2600 www.REWinterPark.com
Eye Catching Yard Signs
970.726.2600 www.REWinterPark.com
Charitable Sponsorships & Community Involvement We strive to live the lifestyle we sell! As a company and individually we are significantly involved in local non-profit and charitable organizations. We donate our time as well as our money. We are committed to family, community and quality of life. We have excellent reputations and a commitment to our clients.
970.726.2600 www.REWinterPark.com
We
Our Community
Real Estate of Winter Park Supports the following Organizations in our Community: - The Grand Foundation - Shining Stars Foundation - Grand County Blues Society - Grand Kids Childcare - Winter Park Mountain Bike Series - Habitat for Humanity of Grand County - American Cancer Society Mountain Chapter - Winter Park Rotary - Pet Pals - Colorado Association of REALTORS Housing Opportunity Foundation (CARHOF) - Middle Park Land Trust - Fraser Creative Learning Center - National Sports Center for the Disabled (NSCD) - Special Olympics - Grand Arts Council - Mountain Family Center - Rec Center Duathlon - West Grand Elementary - Bert & Earnie Golf Tournament - MPHS Booster Club - Historical Society - Heart of Mountain Hospice - Advocates - Headwaters Trail Alliance (Trail Adoption) - CASA - Mountain Pet Rescue - High Country Stampede Rodeo
970.726.2600 www.REWinterPark.com
Showings, Estimated Closing Costs, Foreclosures & Short Sales
970.726.2600 www.REWinterPark.com
Showings - Showing Desk – showing instructions, who to call, how to access, etc. - Email Notifications – future showings & showing feedback -TXT Notifications – we can even text you showing info if would like! - Activity Reports – Tracks all showings, feedback, inquiries, open houses, inspections, appraisals, extra advertising, price changes, etc. - Special Requests – e.g. do not show for a certain time period
970.726.2600 www.REWinterPark.com
Keeping Your Property Safe
The Realtor Lockbox system from Sentrilock features reliable, secure technology and a durable metal enclosure. Sentrilock Features –
–
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970.726.2600 www.REWinterPark.com
Key Card access for Grand County Realtors tracks who entered the property & when. 1-Day codes can be given if there is an agent without a Key Card, for inspections & appraisals or if the owner gets locked out. Optional Homeowner “Do Not Disturb,” “Call Before Showing,” “Contractor Codes,” and variable showing hours.
Estimated Closing Costs Commission: Commission is paid upon closing. 6% Typical Commission (Land is typically 8%)
Other Closing Costs: $1075 (approx) Title Insurance Premium (Based on a sale price of $350,000) $75 One-half of the real estate closing fee $40 to $60 Owner’s Extended Coverage on Buyer’s Policy $5 Release Fee
Plus other payments and prorated payments as applicable. Examples, include payoffs of existing mortgages, taxes, monthly HOA, water, sewer, etc.
This list sets forth general guidelines only and should not be considered al inclusive of the fees that could be encountered when dealing with various properties and settlements.
970.726.2600 www.REWinterPark.com
Foreclosures & Short Sales Foreclosure: is the legal and professional proceeding in which a mortgagee, or other lien holder, usually a lender, obtains a court ordered termination of a mortgagor's equitable right of redemption.
US HUD – Avoiding Foreclosure http://portal.hud.gov/portal/page/portal/HUD/topics/avoiding_foreclosure
Colorado Foreclosure Hotline 1-887-601-HOPE http://www.coloradoforeclosurehotline.org/
Short Sale: is a sale of real estate in which the sale proceeds fall short of the balance owed on the property's loan. It often occurs when a borrower cannot pay the mortgage loan on their property, but the lender decides that selling the property at a moderate loss is better than pressing the borrower. Both parties consent to the short sale process, because it allows them to avoid foreclosure, which involves hefty fees for the bank and poorer credit report outcomes for the borrowers. This agreement, however, does not necessarily release the borrower from the obligation to pay the remaining balance of the loan, known as the deficiency.
Other options: such as refinancing, alternate financing, temporary arrangements with the lender, or even bankruptcy may present homeowners with ways to avoid foreclosure. Talk with your lender or call the foreclosure hotline.
Please keep me informed if you are facing a short sale or foreclosure. We want to help you before the bank takes over.
970.726.2600 www.REWinterPark.com
Thinking About doing a FSBO? Did you know that the national sales average for a typical home sold by a real estate agent is nearly 43% more than the typical “for sale by Owner?” Most homeowners who choose to sell their home themselves do so to save the commission. The reality is, these homeowners would have walked away with more money had they let an agent do the hard work for them! After all, great Realtors do so much more than put a sign in the yard. We bring the real estate experience and knowledge that allows us to understand: •
They type of buyer to target for your unique home.
•
Key selling points of your neighborhood.
•
How to market to your neighbors to help us find a buyer.
•
They perfect marketing strategy to advertise your home around the clock.
*Source: The 2011 National Association of REALTORS Profile of Homes Buyers and Sellers.
970.726.2600 www.REWinterPark.com
Real Estate of Winter Park, LLC www.REWinterPark.com
Grand Foundation Gold Medallions •
Free Pass you and your family and friends can borrow to: – – – – –
Ski & Snowboard at WP Resort, Copper Mountain, Sol Vista Resort X-Country Ski at YMCA Snow Mtn Ranch and Devils Thumb Resort All Summer Activities at WP Resort – ride the lifts, Alpine Slide & more Access all of the YMCA – swimming, mini golf and more Work out or swim at the Grand Park Community Recreation Center
•
Just call your REWP agent to reserve a pass and pick it up the day you need it at our office.
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The Grand Foundation seeks to improve the quality of life in Grand County by proactively addressing current and future needs in the areas of Health & Human Services, Arts & Culture, Education, Amateur Sports and Environment.
•
http://grandfoundation.com
970.726.2600 www.REWinterPark.com
Annual Client Appreciation Party & Blues From the Top Festival Join us the Friday before BluesFest – usually the last weekend in June.
970.726.2600 www.REWinterPark.com
Five Reasons Real Estate of Winter Park is Your Top Choice More knowledge. Better experience. You are working with a team of consistent top producers in the Winter Park market. No rookies here. You can be confident knowing that you are receiving the expertise you need to make informed and successful decisions.
Our team approach serves you better. Our unique broker/owner approach puts your needs first by eliminating the inter-office competition that is often present in traditional real estate companies. As you work one-on-one with your REWP agent, our entire team is standing by to support you every step of the way.
Our tools give your more choices. We help you find desirable properties in the area with our user-friendly search system, then contact us for more information and a showing! Our Annual Stats Book & monthly eNewsletter are just two of the ways we help you stay educated on current market conditions.
Powerful marketing that gets results. With a combined 130+ years of success in the real estate industry, REWP brokers have the knowledge, experience, and CONTACTS to market your property more effectively. Whether we're reaching out to thousands of qualified leads in our company-wide database, highlighting your property on our vast marketing network, or featuring your property on our state-of-theart website, our marketing program gets the results you want.
We give back to the Winter Park community. We love Winter Park and Fraser Valley. As long-time residents of this area, our agents are committed to preserving Grand County as a great place to live and visit. Not only do we contribute extensively to the community as individuals; as a group we are active members and sponsors of many local organizations including the Grand County Blues Society, The Grand Foundation, The Shining Stars Foundation, Colorado Association of Realtors速 Housing Opportunity Foundation (CARHOF).
970.726.2600 www.REWinterPark.com
Real Estate of Winter Park, LLC www.REWinterPark.com
Thank you for… • Offering us an opportunity to work with you. • Trusting us to provide quality service. • Thinking of Real Estate of Winter Park as the source for all of your real estate needs. We love referrals! Please call us if your friends or family would appreciate our services.
970.726.2600 www.REWinterPark.com