Real Estate of Winter Park Prepared by, Dan Gile
Marketing Proposal &
 General Listing Information
You Can Always Reach Us Fully Staffed Office Open 7 Days a Week. Office Staff and agents are always here for you.
OFFICE HOURS 8am-‐5pm Monday-‐Saturday 9am-‐4pm Sunday
MAIN NUMBERS & EMAIL Office: Toll Free: Fax: Email: Website:
970.726.2600 866.804.2060 970.726.2616 info@REWinterPark.com www.REWinterPark.com
PHYSICAL ADDRESS 78622 US Hwy 40 Winter Park, CO 80482 (West side of US Hwy 40, between the Smokehouse Restaurant & the Arapahoe Lodge)
MAILING ADDRESS P.O. Box 58 Winter Park, CO 80482
MEET THE REWP AGENTS & STAFF
Mike Periolat
Lisa Waldorf
Cliff Anderson
Shanna Lalley
Jean Wolter
Janene Johnson
Peter Gach
Katie Riemenschneider
Broker/Owner
Broker/Owner
Broker/Owner
Broker/Owner
Broker/Owner
Broker/Owner
Broker/Owner
Broker/Owner
Margaret Sonnek
Peggy Smith
Julie White
Regis Dahl
Dan Gile
Jennifer Hughes
Broker Associate
Broker Associate
Brad Smith
Erin Jeziorski
Amanda Solomon
Broker Associate
Broker Associate
Licensed Assistant
Broker Associate
Broker Associate
Broker Associate
Patty Peters
Morgan Keeler
Broker Assistant
Broker Assistant
Broker Associate
Sarah Ryan Front Desk & Staff Manager
Sylvia Hensley
Sue Seemann
Broker Associate
Broker Associate
Shayla Steranko
Karissa Gagnon
Admin Assistant
Marketing Manager
OUR MISSION STATEMENT 1.
Quality Service is most important to us. ❖ We believe in doing exactly what we say will do and then do more. ❖ We strive to constantly improve on the services that we provide.
2.
Communication is the key to a successful relationship. ❖ We promise to keep you informed, on a regular basis, of exactly what is transpiring during the course of the listing and during the transaction. 3.
Customers’ Needs are considered first. ❖ We believe in focusing on the needs of our customers and clients.
4.
Professional Advice and Opinions are always offered. ❖ We will assist you in making educated and informed decisions.
5.
We welcome Innovation and Change. ❖ We try to stay informed of industry and market changes. This helps us constantly evaluate what we’re doing and compare it to what is possible and what is needed. 6.
We practice Teamwork. Real Estate of Winter Park has a great team of office support staff and we support one another to solve any issue that arises. ❖ Each member of the REWP staff plays a significant role in assisting our agents to accomplish a smooth and successful real estate transaction for you. 7. We would like you to think of us as YOUR Professional REALTORS.
WE WORK FOR YOU ❖
Throughout the listing and sale of your property, we will provide you with our professional opinion about many things. Through our combined 130+ years of selling real estate we have an abundance of insight and experience to help guide you in the sale of your property.
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All sellers have different motivations for selling and it is our job to work toward YOUR goals. Whether it be to get you top dollar, a quick sale, specific contract terms, etc. – or just to find a balance of these or other goals that you have in mind. We listen to help achieve your goals.
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We are all full-‐time REALTORS with a full-‐time support staff who answer our phones, monitor our website inquiries, set up showings, assist with questions and so much more.
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Once your property is Under Contract we will keep you informed each step of the way as we work toward closing.
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Once your sale is complete, I am still available to answer any questions you have. We keep records of all transactions and can supply you with copies of documents pertinent to your sale.
OUR PROMISE
WE SELL THE MOST
REWP Office 1
Office 2 Office 3
Information is deemed reliable, but not guaranteed from the Grand County MLS. Sales information from 3/22/14 - 4/22/15
MARKET VALUE The seller sets the price of the home, but ultimately the buyer determines the value. Our job is to supply you with facts about what has sold recently and what is currently for sale so that you can make and informed decision when pricing your property or home.
Properties Currently Listed = What buyers MIGHT pay… Properties Recently Sold = What buyers WILL pay… Properties That Have Expired = What buyers WILL NOT pay
What does not contribute to Market Value includes: • • • •
What the seller paid for the property What the seller owes on the property How much money the seller wants to make on the property The actual cost that a seller paid for: - an amenity (i.e. a hot tub - remodel (i.e. new kitchen or bath) - required maintenance of the home (i.e. new roof, deck, exterior paint/stain, well, etc
- PRINT ADS We keep our brand in front of prospective buyers in unique and noticeable ways through our print advertising.
TWO WEBSITES to give your property the best exposure RealtyW interPark
om c . k r a P r e REWint
.com
We pride ourselves on the ease of the property search on our website. Prospective buyers will quickly find what they are looking for and they can search every listed property in Grand county We also feature Maps, Stats, Blog, Real Estate Resources Local information, Agent information and more Our “Sister” Website helps us capture prospective buyers & expose your property to them. Here they can save searches and get automatic email alerts when something new comes on the market that fits their needs. This is also a great site for our Sellers – they can search comparable properties to theirs. And set up listing alert emails when new comparable properties hit the market or reduce their price. Let me know if you would like me to set you up!
92 percent of home buyers use the internet to search for a home and they will find us FIRST in a Google Search
MULTIPLE LISTING SERVICE (MLS) MLS stands for multiple listing service. Every home for sale listed by a real estate agent, unless it is specifically exempted from MLS, will be listed in MLS. However, only real estate agents and other professional affiliates can access MLS.
Most companies subscribe to just their local MLS, but because we want to ensure your property has the most exposure, Real Estate of Winter Park is also a member of Metrolist, the Denver MLS, to increase your property’s exposure to more prospective buyers. Metrolist also links to www.DenverPost.com & feeds into their public website – www.REcolorado.com (see below). Who is Metrolist? Metrolist is the only real estate Multiple Listing Service (MLS) serving the metro Denver area, providing a broad database of real property listings for real estate brokers to better serve buyers and sellers. 16,000 Real estate professionals in the metro Denver area that are members of Metrolist.
Your eMarketing Presence
REcolorado.com
We Stay in Touch Through Social Media We blog on our website at www.rewinterpark.com/blog about local happenings and real estate news. You can subscribe to it.
We post real estate news, events, local info, photos & more. Be our fan! We’re fun!
Videos of our listings and happenings around the Winter Park Area. http://www.youtube.com/rewinterpark
Our followers grow every day! We post real estate news, updates, local events, etc. http://www.twitter.com/rewinterpark
Professional networking site, post agent info and REWP info. www.linkedin.com
Agent Info
Our eNewsletter, detailing local news and company updates, is sent to over 6,000 email addresses every month.
We design and publish three publications that are distributed throughout Grand County year-round. 1. THE REAL ESTATE OF WINTER PARK REPORT: This is a comprehensive real estate stats report, produced bi-annually and prepared by our agents. It provides year to year comparisons and current market conditions and analysis. 2.
GRAND COUNTY MAP BOOK: The only book of its kind in Grand County, our map book is well known and used throughout the valley. UPS drivers are known to stop by for a copy to find their way around!
3.
THE PROPERTY GUIDE OF GRAND COUNTY: Our property book is produced in-house and includes every active REWP listing. Our agents write detailed neighborhood/area descriptions. The neighborhoods are displayed in geographical order from the Winter Park Ski Resort to Grand Lake, so prospective buyers get a good idea of each listing’s location.
LOCALLY OWNED, LOCALLY INVESTED Real Estate of Winter Park is proud to support the following organizations in our community. The Grand Foundation • Shining Stars Foundation • Grand County Blues Society • Grand Kids Childcare • Winter Park Mountain Bike Series • Habitat for Humanity of Grand County • American Cancer Society Mountain Chapter • Winter Park Rotary • Pet Pals • Colorado Association of REALTORS Housing Opportunity Foundation (CARHOF) • Middle Park Land Trust • Fraser Creative Learning Center National Sports Center for the Disabled (NSCD) • Special Olympics • Grand Arts Council • Mountain Family Center • Rec Center Duathlon •
West Grand Elementary • Bert & Ernie Golf Tournament • MPHS Booster Club • Historical Society • Heart of Mountain Hospice • Advocates • Headwaters Trail Alliance (Trail Adoption) • CASA • Mountain Pet Rescue • High Country Stampede Rodeo •
THE REWP LISTING SIGN: One of the top reasons people walk off the street into our office.
“We see your signs all over the place!”
THINKING ABOUT FSBO? Did you know that the national sales average for a typical home sold by a real estate agent is 40% “For Sale by Owner?”
more than the typical
Most homeowners choose FSBO to save on Realtor commission. The reality is, these homeowners would have walked away with more money had they let an agent do the hard work for them! After all, great Realtors do so much more than put a sign in the yard. We bring the real estate experience and knowledge that allows us to understand: • The type of buyer to target for your unique home. • Key selling points of your neighborhood. • How to market to your neighbors to help us find a buyer. • The perfect marketing strategy to advertise your home around the clock. •
A skilled staff and team of agents providing support and expertise.
*Source: 2013 National Association of REALTORS® Profile of Home Buyers and Sellers
PROPERTY SHOWINGS AVAILABILITY - REWP is the only office in Grand County with a skilled staff member available to set up showings, 8 hours per day, every day of the week. SHOWING DESK – showing instructions, who to call, how to access, etc. EMAIL NOTIFICATIONS – future showings & showing feedback TXT NOTIFICATIONS – we can even text you showing info if would like! ACTIVITY REPORTS – Tracks all showings, feedback, inquiries, open houses, inspections, appraisals, extra advertising, price changes, etc. SPECIAL REQUESTS – e.g. do not show for a certain time period
KEEPING YOUR PROPERTY SAFE
The Realtor Lockbox system from Sentrilock features reliable, secure technology and a durable metal enclosure.
SENTRILOCK FEATURES •
Key Card access for Grand County Realtors tracks who entered the property & when.
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1-Day codes can be given if there is an agent without a Key Card, for inspections & appraisals or if the owner gets locked out.
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Optional Homeowner “Do Not Disturb,” “Call Before Showing,” “Contractor Codes,” and variable showing hours.
ESTIMATED CLOSING COSTS Commission: Commission is paid upon closing. 6% Typical Commission (Land is typically 8%) Other Closing Costs: $1075 (approx) Title Insurance Premium (Based on a sale price of $350,000) $75________ One-half of the real estate closing fee $40 to $60 Owner’s Extended Coverage on Buyer’s Policy $5 Release Fee Plus other payments and prorated payments as applicable. Examples, include payoffs of existing mortgages, taxes, monthly HOA, water, sewer, etc. This list sets forth general guidelines only and should not be considered all inclusive of the fees that could be encountered when dealing with various properties and settlements.
ANNUAL CLIENT APPRECIATION PARTY & BLUES FROM THE TOP FESTIVAL Join us the Friday before BluesFest – usually the last weekend in June.
Thank You for…… • Offering us an opportunity to work with you. • Trusting us to provide quality service. • Thinking of Real Estate of Winter Park as the source for all of your real estate needs.