INNOVATIVE REAL ESTATE
DISCOVER A NEW LEVEL OF with Alexander Prewitt
A
PREVIEW OF Alexander Prewitt
Get to Know Alex
As a luxury homeowner, you understand the importance of elegance, sophistication, and unparalleled attention to detail. Your home is not just a place to live; it’s a statement of your achievements, your taste, and your commitment to living life to the fullest. You appreciate bespoke design, cutting-edge technology, and amenities that elevate your living experience. Whether you’re hosting exclusive gatherings, enjoying quiet moments of reflection, or expanding your real estate portfolio, your choices reflect your discerning standards and visionary outlook.
Alexander Prewitt is an accomplished real estate expert from Tucson, Arizona, specializing in the luxury market. He graduated from the University of Arizona as a collegiate athlete and has since achieved remarkable success in the industry. With a proven track record of selling over 1,000 homes and completing more than 500 listing appointments, Alexander’s expertise is unmatched. His accomplishments have been featured on HGTV, where his insights into high-end real estate captivated audiences nationwide. In 2022, he was ranked #26 by the Phoenix Business Journal, a testament to his excellence and dedication to his craft. As a trusted advisor to luxury homeowners, Alexander has a deep understanding of bespoke architecture, premium amenities, and the unique desires of affluent clients.
In addition to his real estate accomplishments, Alexander is a renowned coach, having mentored over 400 agents to success. He brings the same passion and precision to his personal interests as he does to his profession. An avid and sponsored golfer, Alexander understands the importance of precision and performance—values that resonate deeply with his luxury clientele. As a chef and foodie, he has an eye for detail and a taste for the finer things in life, further connecting him with homeowners who appreciate quality and refinement. Above all, Alexander is a proud dog dad to Henry, exemplifying his warm and personable nature that endears him to clients and colleagues alike. His commitment to excellence, both professionally and personally, ensures that every interaction with Alexander is tailored to meet the high standards of luxury homeowners.
Full-Service Real Estate
When you hire Alex, he will become your home’s:
MARKETING MANAGER
• Showcasing your property with the finest marketing
• Developing and implementing a customized marketing plan
• Determining the best price in line with the current market forces
• Communicating regularly, so you stay informed
LIAISON MANAGER
• Introducing new buyers to your property
• Pre-qualifying the buyers to avoid time wasters
• Providing you with timely updates on viewings and feedback
NEGOTIATOR
• Presenting and negotiating with potential buyers on your behalf
• Advising you on the merits of each offer
• Always keeping your best interests as first priority
CLOSING MANAGER
• Providing information to the buyer in a timely manner
• Only accepting certified funds for deposit
• Liaising with your lawyer and delivering the necessary documentation
• Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
CONCIERGE
• Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
Alex was incredibly knowledgeable and diligent when helping to sell my first home! He acts with urgency and dedicates himself to cover all your wants and needs, always making sure the closing process runs smoothly and stays in constant communication with all stakeholders. He is my goto recommendation for friends and family, and if you are in the market, buying or selling, Alex is your guy!
— MICHELLE LIPOWICZ
Let's Get
#1
FASTEST GROWING, PUBLICLY TRADED REAL ESTATE BROKERAGE IN NORTH AMERICA
Just as it is imperative to choose the right agent, knowing why they have chosen to work with a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home.
Real is revolutionizing the residential real estate industry by pairing best-in-class technology with the trusted guidance of the agentled experience. Real delivers a cloud-based platform to improve efficiencies and empower real estate agents to provide a seamless end-to-end experience for home buyers and sellers.
Real is one of the world's fastest-growing independent real estate brokerages. Founded in 2014, they are now in 50 states, four Canadian provinces with a community of over 24,000 licensed real estate agents, all connected through their unique cloudbased platform.
50K+
ANNUAL TRANSACTIONS AND SELLS A HOME EVERY 9 MINUTES
24K+
LICENSED REAL ESTATE AGENTS ACROSS THE COMPANY
$41.3B
VALUE OF HOMES SOLD IN THE LAST 12 MONTHS (Q3/2024)
A New Standard in Real Estate
At Living Arizona Real Estate Group, powered by Real Broker, we believe in doing the right thing, working tirelessly, and demonstrating our genuine care for every individual and family we serve. Our mission is to redefine the real estate industry through the seamless fusion of time-honored methods and cutting-edge digital and social marketing strategies driven by our proprietary home selling system that is revolutionizing the way homes are sold.
We are not merely a real estate group; we are a force for positive change. We strive to provide unparalleled transparency, expertise, and unwavering dedication to our clients. Our commitment to ethical practices, relentless hard work, and heartfelt care underpins every endeavor we undertake.
Just as Tim Cook’s mission for Apple is to “make the best products on Earth and leave the world better than we found it,” our mission is to make the process of buying and selling homes extraordinary and leave a lasting, positive impact on the lives we touch. We believe in empowering our clients with the knowledge and support they need to make informed decisions, guiding them through the complexities of real estate transactions, and ultimately helping them achieve their dreams.
In a world of constant change, we stand as a beacon of reliability and innovation. At Living Arizona, our mission is to exemplify excellence, integrity, and care, setting new standards for the industry and ensuring that the journey of home ownership is not just a transaction but a transformative experience.
Premier Luxury Expertise
The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes. Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist™ (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence, and confidence they require.
Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. As a Certified Luxury Home Marketing Specialist, Alexander’s knowledge, expertise, and access to a unique and targeted network are second to none.
Working with Alex has been phenomenal. As an assistant to the seller, I had the opportunity to work with Alex and he made the whole process so easy. He was very professional and kept us in the loop about everything. I would highly recommend choosing Alex as a real estate agent as he is great with over delivering — really amazed with how smooth everything went in such a quick timeframe!
— VERONIKA TEREKHOVA
Selling Off-Market
We offer off-market private luxury home selling for homeowners without the MLS. Selling off-market allows you to discreetly and efficiently connect with serious buyers, cutting through the noise and focusing on what matters most: a seamless transaction. No more worrying about keeping your home in show-ready condition or disrupting your daily life with last-minute showings. Instead, you can enjoy the peace of mind that comes with a private, controlled selling process.
Off-market sales offer the flexibility to negotiate directly with buyers, often leading to quicker deals and fewer contingencies. This method is perfect for sellers who value their privacy, have unique or high-value properties, or simply want to avoid the traditional real estate circus.
In a fast-paced market, off-market sales give you the upper hand. You can test the waters with serious buyers, often leading to competitive offers without ever listing your home publicly. Plus, you avoid the risk of your property lingering on the market and losing value.
PREPARING AND Marketing
The Objective
My objective is to sell your home:
FOR THE HIGHEST POSSIBLE PRICE
IN THE SHORTEST AMOUNT OF TIME WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling luxury homes requires an elevated level of expertise, strategy, and exceptional marketing to the right buyers, which is the key to maximizing the true value of your home.
I am beyond grateful for Alexander Prewitt and his team. My home needed repairs before I could list it, and Alex not only advised me on what repairs and designs would bring the most financial return (he was spot on); he had a team of licensed contractors ready to carry out the plan. Every step of this overwhelming task was executed efficiently and to the highest standards. Alex’s knowledge and compassion made me feel secure throughout the construction, and when it came time to sell, his professionalism and class brought several full price offers the first day. Many Realtors made exorbitant promises to get the listing… Alexander Prewitt did every single thing he promised. I wouldn’t even consider anyone else. Alex is simply the best.
— MAUREEN SIMPSON
Home Value Influences
When planning to list a property, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth and what prospective buyers are willing to pay for it is known as the “Fair Market Value” — as buyers are influenced by the following criteria:
• Location of the property
• Condition of the property
• Buyer demand
• Prices of similar properties on the market
• Recent sales of competitive properties
• Availability of financing
MAXIMIZING FAIR MARKET VALUE
Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.
The following key factors affect the sale of your home and are, for the most part, in your control:
MARKET FACTORS:
Price
Terms
Condition
Marketing Programs
Value
CONTROLLED BY:
Seller
Seller
Seller
Realtor®/Brokerage
Buyer/Market Conditions
Pricing Your Property
Pricing is directly influenced by global events, national economics, and, most importantly, local market conditions. Local market dynamics dramatically influence the price and positioning of a property because real estate tends to work in micro-markets.
We utilize pricing as a strategic positioning tool and consider the list price to be an invitation:
Invitation
EVENT PRICING
When we price a little below relevant properties to stand out and create an auction-like environment that generates offers and momentum, we can then aim to win with a negotiation advantage as opposed to a pricing disadvantage.
PERCIEVED MARKET VALUE PRICING
When we price in-line with the relevant comparables, especially in parity with those that are currently under contract.
ASPIRATIONAL PRICING
A traditional strategy when we list higher than the relevant properties while leaving room for negotiation.
Positioning
Proprietary Listing Launch
PreLaunch Buzz Creation
STEP ONE
We systematically prepare the home for sale with careful attention to professional photography, property descriptions, neighborhood amenities, and community benefits, all while building out a phased launch schedule.
STEP THREE
We create buzz for the upcoming launch of the home with our curated buyer database, neighborhood awareness campaigns, and broker network outreach.
Targeted Outreach Full
STEP TWO
We utilize “reverse prospecting” methodology to determine who the ideal buyers would be and then execute a targeted campaign warming them up for the launch.
Court Press
STEP FOUR
We “turn on” a fully integrated marketing campaign during our “go live” period, directing massive awareness towards the home, both online and offline, to reach targeted buyers.
Prepare and Review
First impressions are lasting. Preparing your home for sale is one of the most difficult, emotional, yet critical steps to maximize its value. We will create a personalized marketing plan for every home by pairing the avatar of the ideal buyer with proven strategies that are generating results in the current market conditions.
Creating the Story
Sophisticated and professionally prepared marketing is essential to maximize your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create exposure and reach the right buyers.
Marketing Tools
HOME STAGING
Staging is a strategic marketing tool used to help buyers imagine themselves living in the home, ultimately helping them fall in love with the property. Staging is more than just putting a new welcome mat in front of the door and getting new throw pillows — when done correctly, it can help sell your property for more money in a shorter amount of time.
PROFESSIONAL PHOTOGRAPHY
Whether in print or on the web, photos are often the first impression that a potential buyer will receive. Professional photographers understand how to use lighting and composition to highlight the best features of your home.
VIDEO MARKETING
With a professionally crafted video, we can highlight your property’s unique features and give potential buyers a true feel of the home all before they step foot inside. From aerial drone footage to virtual walk-throughs, video marketing captures the essence of a property like no other medium can.
PROFESSIONALLY PRINTED MATERIALS
Showcasing your home through professionally designed and printed materials is essential in setting it apart from the competition. Direct mail to neighbors, potential buyers, and other Realtors is a powerful way to spread the message that your property is for sale.
SOCIAL MEDIA
Your home will receive unparalleled exposure to consumers and Realtors alike through various social media platforms, such as Facebook, Instagram, and YouTube.
GLOBAL NETWORKS
We are part of the nation’s top global luxury network with direct access to vetted buyers and sellers.
24/7 WEB EXPOSURE
With 97% of buyers looking for homes online, it’s important for your home to have a professional web presence. Listing your home on the web allows for maximum exposure where it can easily reach local, national, and global prospects.
PUBLIC AND PRIVATE SHOWINGS
Broker tours and open houses are ways that other real estate agents see your property and recommend it to their potential buyers. This is why preparing your property is so important — sometimes, real estate agents are more particular than buyers.
Showing the Home
Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home.
When Realtors show the property to their qualified buyers, they will have high-quality property brochures to explain the features in further detail, floor plans showing the layout of the home, and the best photos to remind them of the true beauty when they review at home.
Evaluation and Assessment
I will provide a comprehensive analysis by evaluating buyer response to showings, feedback from Realtors, and assessing the impact of my marketing efforts on your home. These details help me formulate actionable recommendations and objectives.
FINALIZING THE SALE
Negotiation strategies are more relevant and complex than ever in this dynamic real estate market. This is where preparation meets success.
A myriad of details must be attended to before the sale of your home becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, and mortgage approval. These steps can be overwhelming with all the moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
Locating the Right Property
If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.
In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.
Defining Your Goals and Options
In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.
• Where are you thinking of moving — local or out of province?
• Do you have a budget?
• What do you and your family need from your next home?
• Are you looking for a turnkey or renovation property?
• What are your essential requirements during our search?
• Are there any financial considerations?
• When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
My Commitment To You
When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help narrow down your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.
And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
We worked with Alex to sell our home as quickly as possible after we put a contingent offer on a home. We sold our home within a week of listing and closed two weeks before the close date of our new home. We ended up selling for about $15K over the highest sell in the neighborhood, even with a comp that closed a month prior. Alex was easy to work with and understood the urgency, and offered advice on our home purchase even though he wasn’t our buy-side broker. I would definitely recommend Alex and look forward to listing more homes with him as long as he is in the business.
— L.A. MCGEE III
Thank You
I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property.
I would be pleased to assist you with the sale of your present home and the purchase of your next home and the next one because I’m not just providing a service, I’m building a relationship. Please contact me before you make any important real estate decisions — you’ll be glad you did.
Alex Prewitt
