Alvin Newton - Listing Book

A PREVIEW OF

ALVIN NEWTON

YOUR SAN DIEGO REAL ESTATE SPECIALIST

I was very fortunate (in this troubled market) to sell my house at my price in a short period of time. I believe there were two reasons why the deal went quickly and smoothly: first, the house is big and showed well with great canyon exposure. Second, and most importantly, I had an agent working for me who understood the value of the property and found a buyer who was the right fit.

– DENNIS G.

MEET ALVIN

In 2007, I pursued my aspiration to become a Real Estate Agent, and since then, I haven't glanced back. My journey in Real Estate has been marked by significant achievements, driven by my marketing expertise gained while collaborating with the premier Real Estate marketing company in the U.S. and Canada. This journey has encompassed assisting fellow real estate agents in realizing their goals in tandem with my own. I firmly believe that contributing to others can transform life into something truly remarkable.

While the landscape of Real Estate may have evolved, the fundamental principles of success remain unaltered. What proved effective in the past remains relevant today, provided it is executed with precision. Forming enduring connections and nurturing friendships through real estate endeavors remains timeless. My forte lies in blending traditional and contemporary methods to sell Real Estate. My guiding philosophy is straightforward: clients are paramount. I uphold continuous and open communication with my clients, ensuring they are well-informed throughout the entirety of the Real Estate journey. I gauge my success not by accolades or accomplishments but by the satisfaction of my clients. My focus is on your Real Estate aspirations, not on my own identity.

I am married to my lovely wife, Shahrzad, and together, we have a beautiful daughter named Summer. While I initially hail from a small town in Calaveras County, Northern California, my heart now resides in North County, San Diego. Relocating here with my wife in 1999, I have fully embraced the outdoor lifestyle that San Diego graciously offers. I am always looking for the next mountain biking trail or hiking path to conquer. Living in San Diego is synonymous with embracing an enriching lifestyle.

I eagerly anticipate collaborating with you to actualize all your real estate aspirations while nurturing a lasting professional and personal relationship.

THE POWER OF TEAMWORK

With a combined wealth of 50 years in the real estate industry, Alvin Newton, boasting 15 years of experience, collaborates seamlessly with Robert Santangelo, a seasoned expert with over three decades of dedicated service in the Robert Santangelo Group.

Together, they harness the formidable power of teamwork to elevate the selling experience for our clients. Witness the unparalleled impact of our collaborative efforts as we craft innovative marketing strategies to showcase your home to its fullest potential.

MEET ROBERT

Robert Santangelo has enjoyed a very successful 35-year career helping people buy, sell, relocate, and invest in real estate. Robert’s deep level of experience in every facet of the business has enabled him to remain on the cutting edge of technology. Combining his people skills with the latest market trends helps him serve his clients in ways very few can offer.

Most importantly, Robert has received a well-earned reputation for honesty, integrity, and competence — traits that are treasured by his life-long clients. He proudly boasts an impressively long list of clients who repeatedly return to use his services, and he now counts them as friends.

OVER 35 YEARS HELPING PEOPLE MAKE BETTER REAL ESTATE DECISIONS

ROBERT SANTANGELO

FULL-SERVICE REAL ESTATE

When you hire Alvin Newton, he will become your home’s premier specialist:

MARKETING MANAGER

• Showcasing your property with the finest marketing

• Developing and implementing a customized marketing plan

• Researching and creating an appropriate pricing strategy that meets your goals

• Communicating regularly so you stay informed

NEGOTIATOR

• Presenting and negotiating with potential buyers or their agents on your behalf

• Advising you on the merits of each offer

• Keeping your best interests as first priority

CLOSING MANAGER

• Providing information to the buyer in a timely manner

• Accepting only certified bank drafts

• Liaising with your escrow officer/notary and delivering the necessary documentation

• Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

CONCIERGE

• Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

THE BRANDS

BEHIND THE AGENT

As a first-time home buyer, I didn't know much about buying a house. Alvin was great and answered all my questions — which were a lot — without hesitation. Once he knew what I was looking for, it didn't take him long to find me the perfect house. I love the house and consider Alvin a friend. I would highly recommend him to anyone in need of the right tools and the right Realtor to make things happen.

– KEVIN C.

WE UNDERSTAND WHAT IT TAKES

Hi, I’m Robert, Founder & CEO of Compass. I started this company because my own mother is an agent — and I wanted to create a company that treats its agents as well as they treat clients like you.

I saw how hard my mom worked to make her clients’ dreams come true, and it filled me with an appreciation for the importance of home and the difference a talented, ethical professional can make in your real estate experience.

Our goal is to invite only the most well-respected and skilled agents to join Compass and then provide them with what my mom never had: a powerful technology platform, the highest levels of support, and a vast array of gorgeous marketing tools to reach the most qualified buyers — all to help serve you better.

Our mission is to help everyone find their place in the world, and we would be honored to help you embark on your next chapter.

Sincerely,

Robert Reffkin, Founder & CEO

RANKED

Residential Brokerage in the U.S.*

FORTUNE

Listed on the Fortune 500®

“What is stunning about this is that... Compass wasn’t even in business a decade ago.”

— REALTRENDS

A NATIONAL NETWORK OF TOP EXPERTS

SHARING YOUR HOME GLOBALLY

Instantaneously reach millions of potential international buyers on a vast network of trusted sites.

307M+

Annual international buyers reached*

50+

Countries your home syndicates to*

A BILLION+ FIRST IMPRESSIONS

DIGITAL REACH

Our digital footprint attracts potential buyers to your listing.

Annual website and social media impressions*

Annual unique international users on compass.com**

96+

International portals your home syndicates to*

*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.

2021 PR impressions***

Our website drives international buyers to homes like yours through curated presentation and artificial intelligence.

INTERNATIONAL REACH MEDIA REACH

Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.

Alvin uses REAL Marketing to customize all of his seller's marketing efforts. Recognized as one of the top Real Estate Marketing companies in the U.S. and Canada, our collaboration to get your home SOLD is next to perfect!

COMPASS CONCIERGE

THE HASSLE-FREE WAY TO HELP SELL YOUR HOME FASTER AND FOR A HIGHER PRICE

From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale.

HOW IT WORKS

Your home only has one chance to make a great first impression, and we are here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers.

• Determine a budget and updates together, then apply for Concierge funds

• Immediately receive your Concierge Card or request cash

• Work with trusted vendors to complete homes improvements

• Repay at closing, delisting, or 12 months after approval.*

Return on investment for minor kitchen upgrades1

Return on investment for new wood floors2

Amount of sellers who use Compass Concierge sell their home in 60 days (compared to the average MLS listing in Compass markets)3

• Floor repair

• Carpet cleaning + replacement

• Staging

• Deep cleaning

• De-cluttering

• Cosmetic renovations

• Landscaping

• Interior + exterior painting

• HVAC

• Roofing repair

• Moving + storage

• Pest control

• Custom closet work

• Fencing

• Electrical work

• Seller-side inspections + evaluations

• Kitchen improvements

• Bathroom improvements

• Pool + tennis court services

• Water heating + plumbing repair

• Sewer lateral inspections + remediation

THE SELLING PROCESS

A FOCUS ON YOUR HOME

Miraculously, a mere 15 days after enlisting Alvin's services to list our property, we were presented with numerous offers, two of which exceeded our initial asking price. Leveraging his extensive network, Alvin successfully established contact with one of his associates from another state, who ultimately introduced us to the buyer. Having an adept agent like Alvin at our side proved to be both a financial and lifesaving asset. I wholeheartedly endorse Alvin to anyone seeking assistance in the realm of home buying or selling.

– THOMAS C.

DETERMINING THE VALUE OF YOUR HOME

My objective is to sell your home:

› FOR THE HIGHEST POSSIBLE PRICE

› IN THE SHORTEST AMOUNT OF TIME

› WITH THE MOST FAVORABLE TERMS

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale.

Selling homes requires a unique level of expertise, strategy, and exceptional marketing to target the right buyers, which is the key to maximizing the true value of your home.

PHASE 1 LISTEN · LEARN · PLAN

INITIAL MEETING:

LEARNING YOUR OBJECTIVES

• The property: features, details, and history

• The market: important questions

• Making a plan to move forward

POSITIONING:

EXPECTATIONS, TIMING, PRICE, COMPS

• Review of general market

• Market trends and recent market history

• Near-term expectations

• Review of specific market

• Assessing inventory

• Assessing competition

• Demand for property

• Property marketing periods

• Listing price to sale price ratios

• Review of subject property

• Distinguishing characteristics

• Preparations

• List price and listing term

PREPARATIONS: GETTING READY

• Review of the plan

• Marketing preparations

• Improvements, alterations, staging

• Photography preparation

• Print, media, online marketing

• Documentation

• Documents, plans, inspections, title

• Disclosures

• Monitoring changes in the marketplace

PHASE 2 INTRODUCE · MARKET · SHOW

INTRODUCING THE PROPERTY: A PROPER FIRST IMPRESSION

• Networking

• Current buyers

• Announcements

• Print, brochure, internet, and mailing exposure

• Strategic public relations exposure

• Private preview

• Market trends and recent market history

• Monitoring feedback

MARKETING PHASE:

OUR COMPETITIVE ADVANTAGE

• Networking

• Public relations opportunities

• Brochure distribution

• Print advertising

• Internet marketing

• Targeted mailing

SHOWING THE PROPERTY:

HOW THE PROCESS IMPACTS THE RESULTS

• Creating the proper first impression

• Assessing and engaging the prospect

• Highlighting property features

• Differentiation

• Answering questions and handling objections: creating value

• Gathering client response

CREATING & MONITORING INTEREST: A CRITICAL RESPONSIBILITY

• Marketing

• Networking: making sure all parties are aware of the offering

• Broker open

• Private viewings

COMMUNICATION: KEEPING YOU INFORMED ALONG THE WAY

• Establishing a method and an interval

• Communicating marketing efforts

• Communicating activity

• Market activity: When other properties sell

• Changes in the competition

• Your needs: Changes in the sale process

ADJUSTMENTS: CHANGES IN THE MARKET, CHANGES IN OUR PLAN

• Expectations: When circumstances change

• Shifts in the market

• Revising our plan

• Moving forward

PHASE 3 NEGOTIATE · CLOSE · MOVE

NEGOTIATING:

WHERE EXPERIENCE COUNTS

• Communicating before the offer is received

• Attracting the right offer

• Qualifying the prospects

• Multiple offer situations

• Pitfalls in a proposed offer: preventing future problems

• Protecting you

• Positioning you to win

OFFER ACCEPTANCE TO CLOSE:

EXECUTING THE CONTRACT

• Creating a timeline

• Managing the contract: our duties and your responsibilities

• Service providers

• Inspections

• Disclosures

• Additional negotiations (repair Items)

• Removal of contingencies

• Preparing to close

• Final details

THE CLOSING:

THE DAY YOU HAVE BEEN WAITING FOR

• Transitioning you from the property

• Your closing statement

• Post-closing details

MARKETING STRATEGIES

TO SELL YOUR HOME

Alvin is a marketing master! He's not only very personable; he's a true marketer. And marketing and personality are what sell homes in this real estate climate.

– LONNIE M.

EXCEEDING YOUR EXPECTATIONS

Sophisticated and professionally prepared marketing is essential to maximize your home’s exposure and requires more than just listing the property for sale on the internet and the local multiple listing service. It needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the ideal buyers.

PROFESSIONAL AND STRATEGIC MARKETING

IT’S NOT THE MARKET, IT'S THE MARKETING

PROFESSIONAL PHOTOGRAPHY

First impressions are lasting. We hire professional photographers to capture the right images that best represent your home. These photos are used in our multi-media approach to effectively market and sell your home on hundreds of our network websites as well as on printed pieces.

STAGING

Sellers are rewarded with higher returns when they stage their homes. Before putting your property on the market, we will strengthen buyer reception with complimentary staging analysis and recommended enhancements.

PROFESSIONAL BROCHURES

A key marketing tool, we create professional print pieces that feature your beautifully photographed homes combined with key features and selling points. These are effective, tangible takeaways for qualified buyers.

WEB EXPOSURE

97% of buyers search for homes online as their first step in the home buying process. Placing your home online allows it to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.

PROFESSIONAL AND STRATEGIC MARKETING

IT’S NOT THE MARKET, IT'S THE MARKETING

STUNNING PROPERTY WEBSITE

A big reason we're able to attract so much attention is that we can control the presentation of your home on our website. The MLS, listing portals, and most broker sites follow standard formatting. We lose freedom to design and innovate on sites we don't manage. On AlvinNewton.com, the shackles have been removed, and we're free to show your home the way you envision it.

PRINT ADVERTISING & DIRECT MAIL

What is known as the old way of marketing still works today if done correctly. The print advertising that we do for your home will ensure we reach everyone and anyone interested in buying your home.

STORYTELLING THROUGH EMAIL

Stories drive action. We tell a story about your listing through a series of targeted email campaigns sent to a carefully chosen audience.

COMPASS WORKPLACE

Your home will be advertised on the Compass Workplace platform with over 28,000 and growing agents across the U.S. with pre-qualified and ready buyers.

PROFESSIONAL AND STRATEGIC MARKETING

IT’S NOT THE MARKET, IT'S THE MARKETING

FACEBOOK TO REACH BUYERS

We will advertise your home on Facebook to reach 11,000+ people and will highlight your home's features. This strategy helps engage buyers in a compelling way.

INSTAGRAM TO CONNECT

We use Instagram to “build a buzz” around your home and connect with the community — ensuring a long list of buyers are ready to view your home as soon as it hits the market.

NOTIFY TOP LOCAL AGENTS

Connecting with top local agents is more than just a professional courtesy; often, it is all you need to do. Realtors are in constant communication with their clients; therefore, they will know if there is a buyer or a listing available for purchase.

PRIVATE SHOWINGS

Broker tours and open houses are ways for other real estate agents to view and recommend your home to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular that a buyer.

MY COMMITMENT TO YOU

I will help you sell your home quickly and for the best possible price. I do this by providing exceptional customer service, marketing your home effectively, and negotiating on your behalf to get you the highest offer.

I believe that selling your home should be a stress-free experience. That's why I work hard to understand your needs and goals, and I make sure to keep you informed throughout the process. I also offer a variety of services to help you get your home ready to sell, such as staging, cleaning, and repairs.

I am committed to providing you with the best possible service so that you can sell your home with confidence.

LIVE THE LIFESTYLE

THANK YOU

I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property.

I would be honored to help you with the sale of your present home, the purchase of your next home, and all your future real estate needs. Because I'm not just providing a service, I'm building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions – you’ll be glad you did.