38570 BEULAH REED ROAD | NEHALEM, OR Sold for $2,095,000 – Andrea Mace Brought the Buyer
As a resident of the North Coast for over 25 years, Andrea Mace is knowledgeable about the small towns that make up the region. She understands the different characteristics of each town neighborhood and the micro-climates.
As a professional Realtor, Andrea takes the time to understand her client’s needs by actively listening. She makes sure her clients are educated on current market conditions by staying abreast of current trends and what that means as a seller in the market.
Andrea believes that knowledgeable Realtors provide a service that is fundamentally about the people involved. Whether this is your first time selling or you're looking for a trusted professional to market and sell a home at the beach, Andrea looks out for the needs of her clients first.
As a seller’s agent, Andrea brings a strong marketing background and refined aesthetic to the process of listing a home for sale. She is aware that a home is not just a valuable asset but also a special place where memories have been created. Andrea has worked with many families, trusts, and partnerships to market and sell their family property at the beach with the goal of facilitating a stress-free transition to the new owners.
Andrea has a profound appreciation for the quality of life on the Oregon Coast. She loves the unique small-town feeling of the communities in the area. Andrea is proud to call the Oregon Coast home and is happy to help others achieve their real estate aspirations.
“I have worked with Andrea now on three home purchases and one sale. She is competent and calm and not afraid to roll up her sleeves to help get a home shown. She can handle stressful situations with aplomb, whether it be interpersonal or red tape. Andrea is a consummate professional, and I enjoy her company, too!”
– CLAIRE M.“Our recent purchase was complicated and required a steady hand on the steering wheel. Andrea held our hands as we navigated a 1031 exchange that required several conference calls with out-of-state tax and legal professionals. Andrea never wavered; she always made time to participate so she could be a resource to all the parties involved. She has a cool head and a caring heart. She provides excellent customer service, timely responses, helpful advice, and great input as a long-time resident of the area. We received a great education through working with Andrea, and we feel like we gained a friend in the process. She is honest, thorough, and patient. You get the sense she’s working for you and your best interests. She is selfless in a wonderful way. We would highly recommend her. And after a smooth-as-silk process, we acquired a beautiful property that surpassed our expectations.”
– SALLY K.“Andrea did a great job of selling our home in just a few days. We always got a quick response when we had any questions. She’s easy to talk to and always took time for us. She is both professional and knowledgeable. Thank you for a positive experience!”
– Karen S.When you hire Andrea as your listing agent, she will become your home’s premier specialist in:
• Develop and implement a customized marketing plan
• Showcase your property with the finest marketing materials
• Research and develop an appropriate pricing strategy that meet your goals
• Maintain open communication so you stay informed
• Present and negotiate with potential buyers or their agents on your behalf
• Advise you on the merits of each offer
• Keep your best interests as first priority
• Provide information to the buyer in a timely manner
• Accept only certified bank drafts
• Liaise with your lawyer/notary and deliver the necessary documentation
• Facilitate answers, resolve any issues during the closing process, and ensure the process is completed seamlessly
• Provide you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate professionals working in the luxury residential market. Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist™ (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence, and confidence they require.
When you are selling a luxury home, it is vital that you partner with a real estate professional who understands your needs and lifestyle. Real estate professionals with GUILD™ recognition have the expertise and proven experience to support your unique needs. GUILD™ specialists undergo extensive training and demonstrate a record of successful performance in the upper-tier market and million-dollar-and-above market. Exclusive access to market insights, combined with cutting-edge tools, strategies, and specialized knowledge, makes GUILD™ Professionals your best choice for buying and selling luxury properties.
ONE LUXE professionals are the embodiment of sophistication and world-class service. With access to ONE-of-a-kind elite marketing assets and global reach, the ONE LUXE brand takes a distinctive approach to marketing high-end properties. The reputation spans beyond a designation through the Institute for Luxury Home Marketing, ONE LUXE professionals are dedicated to making each transaction a high-touch, stress-free experience.
ONE Luxe professionals recognize that luxury is an emotional pleasure provided by something that offers exceptional comfort, taste, and satisfaction. Through the ONE LUXE brand, we offer buyers and sellers a world-class, authentic, ONE-of-a-kind experience with knowledgeable sales professionals, white-glove service, distinctive marketing, and a host of exclusive opportunities.
If you are worried that selling your home will be too much work, let me help you take care of it.
Once you decide to sell, your home belongs to someone else.
I've seen which updates and repairs pay off and which do not.
Pricing a home well is critical for getting the highest return.
An uncluttered house is much more inviting to potential buyers.
I work with a team of industry professionals and ensure things get done.
We have a strong reputation for getting great outcomes for our clients.
Making the house look its best will yield a higher price and faster sale.
Buyers often need help imagining themselves in the home.
I get to know needs and keep you informed through the entire process.
Each home has an individual story to tell, and the marketing should reflect that. I will take the time to sit down with you to discuss the ideal marketing plan for your property. A comprehensive, customized marketing strategy that sets your home apart from the competition is key to a successful sale.
Figure out why you are selling and clearly define your goals. Focus on what is important to you and your family, as this will help streamline the process. Recognize that every market is different, and the selling process can be a sprint or a marathon — ensure you are prepared for both.
• Is there a timeline?
• Are you relocating?
• Are you looking for a bigger home or to downsize?
• Are you looking for a different neighborhood? City, suburban, rural?
• Are you looking for different amenities?
• Are financial considerations relevant?
• Do you understand the associated costs?
• Is this the right time for you to sell?
• What are the present market conditions and the implications to your sale?
• Does your home’s equity give you an advantage?
• Consider getting your property inspected prior to placing it on the market to know if there are any issues with the home beforehand.
My objective is to sell your home for the highest possible price, in the shortest amount of time, with the most favorable terms.
Your home is special and unique. Prior to implementing any marketing strategies, it is critical we carefully review recent relevant property sales, evaluate other competing homes, analyze current market statistics, and then discuss the recommended marketing price.
With any marketing strategy, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth (whether that is higher or lower than the selling price) and what prospective buyers are willing to pay for it is known as the “Fair Market Value.”
Buyers are influenced by the following criteria:
• Location of the property
• Condition of the property
• Buyer demand
• Prices of similar properties on the market
• Recent sales of competitive properties
• Availability of financing
Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.
These key factors affect the sale of your home and are, for the most part, in your control:
First impressions are lasting. Therefore, it is important that your home is presented to potential buyers so that it not only shows the home well but entices potential buyers to start envisioning it as a place to call their own.
Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is, it’s important that it is viewed with critical objectivity. Whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.
• Recommendations for property
• Home inspections
• Paint
• Repairs
• Stage
• Landscape
• Purge
• Declutter
• Photos
• Virtual tour
• Pre-marketing
• List on MLS
In a shifting world of how buyers interact with real estate, it is important to encompass the whole spectrum of media when advertising the sale of a premier property. As a North Coast Realtor, I take an innovative approach that engages buyers on a myriad of platforms.
Staging can be a critical aspect of the listing process that helps buyers visualize themselves in your home. Well-staged homes look better, photograph better, show better, and often sell faster than non-staged homes.
The cornerstone of my marketing strategy centers on professional photography and drone video. I have two area photographers that I primarily work with so that I can bring a property to market quickly when appropriate.
Quality photos matter. From wide-angle to close-up detailed shots, I will work with the photographer to write the "story" of the home.
With a vast majority of the affluent using social media on a daily basis, we want to take full advantage of getting your listing in front of potential buyers. As a member of the Institute, I can post my listings weekly to my social channels.
Your listing and images of your home will be publicized during the life of the listing on my Facebook business page and on my two Instagram real estate pages, which focus on North Coast Real Estate.
In addition, I use targeted marketing on Facebook and Instagram by paying for digital ads on these popular platforms to increase the reach of posts about the homes I have listed for sale.
@AndreaMace.Realestate @andreak.mace.realestate @cannonbeachrelestate
With 95% of home buyers beginning their search on the internet, we will want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe.
As a North Coast Realtor, I subscribe to the Clatsop MLS (which also includes Tillamook County and Lincoln County) and the Regional MLS (Greater Portland Metro area and Vancouver, Washington). When preparing a listing to go live on the MLS, I use a combination of engaging language and crisp photography to grab the attention of active buyers.
When my listings go live, they are visible to all of the Realtors in these MLS systems and are automatically emailed to any of their clients who are set up on auto-email services for this region, so the reach is really wide.
The quality of my materials reflect the quality of your home. An important aspect of my marketing strategy is the use of postcards, fliers, and paid advertisements.
I send out direct marketing postcards, use “PermFlyers” on the real estate signs at my listings, and pay for print advertising. This way, I ensure all avenues of advertising are being used to target the right buyers for your property.
I send out personalized emails to Realtors during the course of the listing with pertinent updates to remind them about the great features of the house so that it remains top-of-mind. This helps to keep a listing from going stale.
With the Institute for Luxury Home Marketing, I have access to a unique audience and targeted network of luxury agents for networking across the country and the globe. I am able to connect and refer in this exclusive community with other real estate professionals from across North America and beyond.
As a Member of the Institute, I receive an annual 100 records through WealthEngine’s (WE) Prospect tool, allowing me to create a custom mailing list of precisely targeted and qualified affluent prospects based on our chosen criteria.
The Institute’s Online Wealth Lookup (OWL) gives me an easy way to get a financial “snapshot” of prospects, helping me quickly assess credibility, begin the qualifying process, gain leverage in negotiations, strengthen relationships, and earn trust.
Through ProxioPro, I can connect with more than one million international real estate agents for networking and referrals and give your listing international exposure.
Realty One Group Prestige is located downtown Cannon Beach in the Coaster Theater Courtyard. I make use of this high profile area to feature my listings in the windows, on the TV display, and in print media to capture the attention of the local population.
I use open houses as a way to keep the listing fresh, as publicizing an open house on sites like Zillow helps with a home's online ranking. In addition, active buyers tracking beach homes in the Portland area will jump in the car and check out open houses, which can lead to an offer.
Open houses also play into my social media marketing campaign as a reason to create new posts about a home, perhaps sharing a newly discovered tidbit about the home or the neighborhood at the same time.
Private showings are also a great tool to give prospects an exclusive viewing and allow the personal attention that discerning buyers require.
Your home needs to be “show ready” at all times, which can be difficult to balance if you are still living there. We must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule. Additionally, every buyer will be pre-qualified. During each showing, I will be present to ensure the home's features are showcased and explained to maximize the perception of value.
; Make the beds.
; Put all personal items/clutter into a basket or box. Store it in the back of your car temporarily.
; Empty all the garbage.
; The towels in the bathroom should be clean, straightened, and match.
; Put down the lid to the toilet(s).
; Wipe down all countertops and sinks.
; Turn on all the lights in the house.
; Ensure the temperature is comfortable.
; Make sure the home smells good.
Do everything on the 10 minute list, PLUS:
; Vacuum all carpeted areas.
; Sweep all surfaces.
; Clean all mirrors.
; Wipe down the toilets.
; Clear and wipe down kitchen counters.
; Laundry should be clean and put away.
; Sweep the front doorway and shake out the mat.
Perhaps the most complex moment of the sales process comes when you get an offer on the home. Though there are many components to an offer, I will explain the entire process so that you are comfortable with all the steps involved.
• The comparative condition of your home
• Length of time on the market
• Desire of buyer
• Your property's location
• Your urgency to sell
As your real estate professional, I will ultimately protect and represent your best interests. I am confident that my market research, knowledge of current trends, and understanding of buyer's motivations give me an advantage during negotiations in the sale of your home.
Counter offers are generated by you, the seller, after a buyer has submitted a purchase offer. Typically, counter offers will state that the seller has accepted the buyer’s offer, subject to the particulars such as:
• Higher price (if buyer’s offer doesn’t match sale price)
• Increase the amount of the deposit
• Refusal to pay for certain reports or fees
• Altering closing and/or possession dates
• Modifying the contingency time frames
• Excluding personal property
One party can simply accept the counter and deliver it back to the other party or counter with another offer. This can go back and forth several times. However, time is always of the essence. Counter offers contain expirations, just like purchase offers, which means you can accept another offer while the buyer decides if they will sign the counter offer.
Once both parties accept the sales contract and its contingencies, you will start to work towards removing these conditions. It is important to understand the options available to you should one of the conditions you are responsible for not be removed prior to the contract date. This does not automatically mean that the ‘deal is dead’ – as your real estate professional, my expertise in negotiation and communication with buyer’s agents to find a solution is key. Equally, conditions that the buyer needs to address can also be provided with extensions – this is your (the seller’s) choice. I will advise you on the right course of action based on my knowledge and experience.
Once both parties are satisfied and wish to commit to the purchase and sale of your home, a contingency removal document will be prepared for both parties to sign. After the contingencies have been removed, it becomes the responsibility of the legal and financial institutions to prepare all the necessary paperwork. Should any issues arise, I will contact you directly.
• Provide your escrow company with instructions on how you would like the funds deposited from the sale.
• At closing, you will sign all of your legal documents, including paperwork related to the transfer of ownership. There is usually a representative from the escrow company to facilitate the exchange.
• When closing is finished, you should not only be prepared to hand over the keys but any copies of documentation that relate to the property and its amenities. You will receive a copy of the documentation you signed, together with a statement of costs. At the end of closing, the deed will be taken and recorded at the county clerk’s office.
