Andrew Botcherby - Listing Book

A PREVIEW OF andrew botcherby

THE BOTCHERBY TEAM

MEET ANDREW

I have lived in Colorado Springs for over 30 years; I grew up here. I graduated locally from Liberty high school and The University of Colorado Colorado Springs (UCCS). The Springs is home and always will be. I love Colorado — I believe it has more to offer than other states in the country. I am passionate about the environment; I spend as much time as I can in the mountains, whether its snowboarding in the winter or hiking fourteener’s in the summer. I’m also a married father of five with three dogs, a runner, and an Avalanche hockey fan.

As your professional real estate advisor, I focus on client satisfaction. Over 90% of my business comes from past clients and referrals; my business is about service, and I am not happy until you are happy. My years as a top-producing agent in the business have provided me with the experience to assist you every step of the way.

I am here to guide you. I will listen to your needs and wants to establish our goals and objectives. We will work as a team to meet these goals, and you will continually be in the loop during the entire process. In this fast-paced market, I believe communication is key to meeting our goals, building our relationship, and getting you the most out of selling your home.

FULL-SERVICE REAL ESTATE

When you hire Andrew Botcherby, he will become your home’s:

MARKETING MANAGER

• Develop and implement a customized marketing plan

• Determine the best price in line with market forces

• Showcase your property with the finest marketing

• Maintain constant communication so you stay informed

LIAISON MANAGER

• Introduce new buyers to your property

• Pre-qualify the buyers to avoid time wasters

• Provide you with timely updates on viewings and feedback

CLOSING MANAGER

• Provide information to the buyer in a timely manner

• Accept only certified bank drafts

• Liaise with your lawyer/notary and deliver the necessary documentation

• Facilitate answers, resolve any issues during the closing process, and ensure the process is completed seamlessly

CONCIERGE

NEGOTIATOR

• Present and negotiate with potential buyers on your behalf

• Advise you on the merits of each offer

• Keep your best interests as first priority

• Recommend and provide you with experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

DEDICATION AND COMMITMENT

JUST ASK MY CLIENTS:

Andrew Botcherby and his team are phenomenal! Andrew has helped me navigate through selling two houses, buying one, and, most recently, purchasing a new build. His knowledge and experience helped me tremendously through each transaction. He has amazing resources for things when needed as well, and I still regularly reach out to Andrew for recommendations on things related to my home. You won’t regret Andrew and team for real estate!

GWENDY HARTSELL

When we first met with Andrew to see about listing our home, the first concern he expressed was whether we would be able to find a new place to live. He was more concerned with us having housing than selling our house. He provided excellent help with staging the house, and once listed, it sold very quickly above asking price. Closing went without a problem.

STEVE RHODES

Andrew is the man! Our house was on the market for months, and we were getting worried that we would not sell our home in time to meet the report date for my husband (Active Duty Air Force). We hired Andrew, and our house was under contract within a week. He really went above and beyond to ensure that we closed quickly, and he negotiated several items on our behalf. I would recommend him and his amazing team to anyone looking for an effective Realtor!

SELLER, COLORADO SPRINGS

I’m a real estate investor, and Andrew has been my agent for almost a decade. After many sales and even more purchases, he has always been available to help in any way he can. He has a particularly personal and ethical approach to the business that I really appreciate. He is willing to help with almost anything, even if it doesn’t directly benefit him financially. I believe that is why he is so successful.

AL G.

RE/MAX LEADS THE INDUSTRY

MARKET SHARE AND AGENT PRODUCTIVITY

RE/MAX associates average more sales than any other real estate agents in the world.

ADVERTISING –

“THE RIGHT AGENT CAN LEAD THE WAY”

In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.

BRAND NAME AWARENESS

RE/MAX is the most recognized brand in real estate. Its national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home.

WEBSITE TRAFFIC AND ONLINE SEARCHES

Remax.com is the most highly visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages.

PROFESSIONAL EDUCATION

RE/MAX agents lead the industry in professional designations, awards, and recognition.

NUMBER OF COUNTRIES SERVED

RE/MAX has a presence in over 110 countries and territories with over 140,000 agents and numerous partner organizations around the world.

THE RE/MAX COLLECTION

SOPHISTICATION. ELEGANCE. CLASS.

Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty.

Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.

The RE/MAX luxury home marketing program provides exclusive advertising incentives, specialized training, and distinctive marketing tools to RE/MAX agents so they can better serve discerning clients like you. When you work with a RE/MAX agent who specializes in The RE/MAX Collection, you’ll receive unparalleled service and an unforgettable experience.

RE/MAX VS. THE INDUSTRY

OUTSELLING THE COMPETITION

Among the country’s largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume.*

DOUBLE THE OTHERS

RE/MAX agents averaged more than twice as many transaction sides as competitors.

HIGHER VOLUME BY FAR

RE/MAX agents averaged 61% more sales volume than the average for competitors.

THE WORLDWIDE RE/MAX NETWORK

Tapping the global scope and phenomenal presence of the RE/MAX international network gives me a unique and powerful advantage. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through the RE/MAX network of over 140,000 associates in over 110 countries and territories, I have the inside track on buyers and sellers, allowing me to connect you with agents around the world.

AMERICAS

• Argentina

• Belize

• Bolivia

• Brazil

• Canada

• Chile

• Colombia

• Costa Rica

• Ecuador

• El Salvador

• Guatemala

• Honduras

• Mexico

• Nicaragua

• Panama

• Paraguay

• Peru

• Suriname

• United States

• Uruguay

• Venezuela

CARIBBEAN

• Antigua & Barbuda

• Aruba*

• Bahamas

• Bonaire*

• British Virgin Islands*

• Cayman Islands*

• Curacao*

• Dominican Republic

• Grenada

• Haiti

• Jamaica

• Puerto Rico*

• St. Bartheleny*

• St. Kitts & Nevis

• St. Lucia

• St. Maarten/ St. Martin*

• St. Vincent/ Grenadines

• Trinidad & Tobago

• Turks & Caicos*

• U.S. Virgin Islands*

EUROPE

• Albania

• Austria

• Belgium

• Bosnia and Herzegovina

• Bulgaria

• Croatia

• Cyprus

• Czech Republic

• England*

• Estonia

• Finland

• France

• Germany

• Greece

• Georgia

• Hungary

• Iceland

• Israel

• Italy

• Kosovo

• Latvia

• Lithuania

• Luxembourg

• Malta

• Moldova

• Montenegro

• Netherlands

• North Macedonia

• Norway

• Poland

• Portugal

• Romania

• Republic of Ireland

• Scotland*

• Serbia

• Slovakia

• Slovenia

• Spain

• Sweden

• Switzerland

• Turkey

• Ukraine

• United Kingdom

MIDDLE EAST

• Egypt

• Jordan

• Lebanon

• Oman

• Saudi Arabia

• United Arab Emirates

• West Bank/ Palestine

AFRICA

• Angola

• Botswana

• Ethiopia

• Ghana

• Kenya

• Mauritius

• Morocco

• Namibia

• Nigeria

• South Africa

• Swaziland

• Tanzania

• Tunisia

• Uganda

• Zambia

ASIA/PACIFIC

• Australia

• China

• Guam

• India

• Indonesia

• Japan

• Macau

• Malaysia

• Mongolia

• Myanmar

• New Zealand

• Palau

• Philippines

• Singapore

• South Korea

• Sri Lanka

• Taiwan

• Thailand

*Denoted territory

determining the value

OUR OBJECTIVE

Our mutual objective is to sell your home:

› FOR THE HIGHEST POSSIBLE PRICE

› IN THE SHORTEST AMOUNT OF TIME

› WITH THE MOST FAVORABLE TERMS

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling homes requires a certain level of expertise, strategy, and exceptional marketing to the right buyers, which is key to maximizing the true value of your home.

INFLUENCES ON HOME VALUE

With any marketing strategy, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth (whether that is higher or lower than the selling price) and what prospective buyers are willing to pay for it is known as the “Fair Market Value” — as buyers are influenced by the following criteria:

• Location of the property

• Condition of the property

• Buyer demand

• Prices of similar properties on the market

• Recent sales of competitive properties

• Availability of financing

MAXIMIZING FAIR MARKET VALUE

Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.

These key factors affect the sale of your home and are, for the most part, in your control:

MARKET FACTORS:

Price

Terms

Condition

Marketing Programs

Value

CONTROLLED BY:

Seller

Seller

Seller

Realtor ®/Brokerage

Buyer/Market Conditions

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

MARKETING YOUR LOCATION

According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION.

In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a difference in how the home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

marketing strategies

TO SELL YOUR HOME

PREPARING YOUR HOME FOR SALE

First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an appropriate environment for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity. Whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGRAPHY

Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

DIGITAL TOOLS

Using current technology helps showcase the true essence of the property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.

HOME STAGING

According to The National Associate of REALTORS®, 81% of buyer’s agents say that staging makes it easier for buyers to visualize the property as their future home, and 44% say it increases the dollar value offered. Additionally, 48% of seller’s agents say that staging a home decreases the amount of time a home spends on the market.

PROFESSIONAL MARKETING TOOLS

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.

OUTDOOR SIGNAGE

The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS

Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

PRINT ADVERTISING

In addition to local advertising, your home will be showcased to prospective buyers through various national and international publications.

PROFESSIONALLY PRINTED MATERIALS

Showcasing your home and its unique features through professional and sophisticated marketing materials is essential in setting it apart from the competition. Mailing directly to neighbors, potential buyers, and other Realtors is a powerful way to spread the message that your home is for sale.

NETWORKING AND REFERRALS

Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important, as you will want to work with a well-respected agent with an extensive network of contacts.

SOCIAL MEDIA

Marketing your home across various social media platforms is a powerful way to instantly expose your home to an extremely large pool of potential buyers.

24/7 WEB EXPOSURE

With 95% of buyers looking for homes online, it’s important for your home to have a professional web presence. Listing your home on the web allows for maximum exposure where it can easily reach local, national, and global prospects.

SHOWING THE HOME

Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home; then the final prep and inviting touches are easy for me to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

THE FINAL STEPS

MARKET ANALYSIS

The market analysis is compiled from a system that tracks your showings, all Realtor® and buyer feedback, as well as the effectiveness of my marketing on your home. This report provides you with an in-depth scope and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE

A myriad of details must be attended to before the sale of your home becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

the search for your

LOCATING THE RIGHT PROPERTY

If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the right buyer to locating your next dream home. It takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.

EXCLUSIVE LUXURY NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

INSIDE LOCAL KNOWLEDGE & CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES

DEFINING YOUR GOALS AND OPTIONS

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

• Where are you thinking of moving — locally or out of state?

• Do you have a budget?

• What do you and your family need from your next home?

• Are you looking for a turnkey or renovation property?

• What are your essential requirements during our search?

• Are there any financial considerations?

• When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

MY COMMITMENT TO YOU

When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property.

I would be pleased to assist you with the sale of your present home and the purchase of your next home. With over 90% of my business coming from past clients and referrals, I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important