THE MAES GROUP
KELLER WILLIAMS LUXURY
ANNESTELLE MAES
CREDENTIALS
• RMA REALTOR® of the Year – Realtors Marketing Association
• Five Star Professional® – 2014 to Present –Awarded to top 7% of professionals who excel in client satisfaction
• Contra Costa Association of REALTORS® –Grievance Committee Member
• CIPS® – Certified International Property Specialist –A National Association of REALTORS® Designation
• ILHM® Certified Luxury Home Specialist –Qualified Member
• CLHMS® Certified Luxury Home Marketing Specialist – Represents the upper echelon of luxury agents around the world
• CDPE® – Certified Distressed Property Expert – A Distressed Property Institute, LLC Certification
• Million Dollar Guild® – Awarded to CLHMS® Designees selling multi-million-dollar properties
• Keller Williams Realty Elite Agent – Top 1% Production for Norther California & Hawaii
• Keller Williams Luxury® – Qualified Members specializing in multi-million-dollar properties worldwide
• Keller Williams Luxury® – Liaison
• ALC – Agent Leadership Council® – Qualified Member. The ALC is comprised of top Keller Williams Realty agents who direct decisions on how offices operate
• IALC International Agent Leadership Council® Representative – IALC represents Regional ALC to Keller Williams International
• Keller Williams Realty Teaching Faculty –Qualified Member
• Ritz Carlton Leadership Center – Symposium & A Culture of Excellence Course Completion
• San Ramon Government 101 – Graduate
• San Ramon Citizens Planning Academy – Graduate
FULL-SERVICE LUXURY REAL ESTATE
When you hire The Maes Group, we will become your specialist as:
MARKETING MANAGER
• Showcasing your property with the finest marketing
• Developing and implementing a customized marketing plan
• Researching and developing an appropriate pricing strategy that meets your goals
• Communicating regularly so you stay informed
LIAISON MANAGER
• Introducing new buyers to your property
• Pre-qualifying buyers to avoid time wasters
• Providing you with timely updates on viewings and feedback
NEGOTIATOR
• Presenting and negotiating with potential buyers or their agents on your behalf
• Advising you on the merits of each offer
• Keeping your best interests as first priority
CLOSING MANAGER
• Communicating with all parties in a timely manner
• Sending you any forms that need signatures
• Liaising with the closing attorney to verify all necessary documentation has been received
• Facilitating answers, resolving issues during the closing process, and ensuring the process is completed seamlessly
CONCIERGE
• Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
KIND WORDS FROM CLIENTS
“Annestelle Maes is one of the most well organized and efficient people I have worked with in any industry. In terms of selling my house, it was like I had to hardly do anything — all the inspections and work got done almost as if by magic. Annestelle works with her group to ensure my house was extensively advertised, and the team has held open houses 3 weekends in a row! I have high confidence that I will sell my house soon at a good price and end up with happy buyers. I just can’t say enough good things about my experience with Annestelle Maes and the Maes Group!”
BENJAMIN S.
“We chose Annestelle as our Realtor® to sell our house in San Ramon. It was the best decision we have made. She is a true professional with a great knowledge of the real estate market. She has a great team that supports her, and you get personal attention from Annestelle. Our house sold in two weeks for a great price. We highly recommend her, and you will very happy with her great service. Selling a house is a major decision, so make sure you pick the right Realtor® (Annestelle).”
SULTAN A.
“Annestelle made the sale of our home a much easier process than we expected — she had the resources for repairs, painting, carpeting, and landscaping. Annestelle was there through the whole process, even going to our home to let workers in when we were at work. We felt like we had hired a family member who wanted the best for us and was there for us.”
SHARON C.
EXPERIENCE MATTERS
EXPERIENCE
• 1985 - 1999 – Title & Escrow, Sales, Branch Manager, County Sales Manager
• 1999 - Present – Residential Real Estate Sales
AFFILIATIONS
• National Association of REALTORS® – Member
• California Association of REALTORS® – Member
• Contra Costa Association of REALTORS® – Member
• T.A.N. Top Agent Network ® – Qualified Member
• Danville & San Ramon Chamber of Commerce® – Member
• San Ramon Chamber of Commerce Business Networking Group – Advisory Charter Member
• San Ramon Chamber of Commerce Board of Directors –Member
• San Ramon Chamber of Commerce Business Person of the Year - 2022
PREMIER LUXURY EXPERTISE
KELLER WILLIAMS LUXURY, THE HOUSE OF EXCELLENCE
Known for a distinct approach to real estate — a reputation built around meticulously tailored experiences, loyal clientele, and success stories beyond compare — Keller Williams and its agents are luxury leaders, selling more $1 million plus properties than any other company.*
INSTITUTE FOR LUXURY HOME MARKETING
The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate professionals working in the luxury residential market. Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist™ (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence, and confidence they require.
When you are selling a luxury home, it is vital that you partner with a real estate professional who understands your needs and lifestyle. Real estate professionals with GUILD™ recognition have the expertise and proven experience to support your unique needs. GUILD™ specialists undergo extensive training and demonstrate a record of successful performance in the upper-tier market and million-dollar-and-above market. Exclusive access to market insights, combined with cutting-edge tools, strategies, and specialized knowledge, makes GUILD™ Professionals your best choice for buying and selling luxury properties.
of: Atlanta-Sandy Springs-Alpharetta GA, Baltimore-Columbia-Towson MD, Boston-Cambridge-Newton MA-NH, Charlotte-Concord-Gastonia NC-SC, Chicago-Naperville-Elgin IL-IN-WI, Dallas-Fort Worth-Arlington TX, Denver-Aurora-Lakewood CO, Detroit-Warren-Dearborn MI, Houston-The Woodlands-Sugar Land TX, Los Angeles-Long Beach-Anaheim CA, Miami-Fort Lauderdale-Pompano Beach FL, Minneapolis-St. Paul-Bloomington MN-WI, Orlando-Kissimmee-Sanford FL, Philadelphia-Camden-Wilmington PA-NJ-DE-MD, Phoenix-Mesa-Chandler AZ, Portland-Vancouver-Hillsboro OR-WA, RiversideSan Bernardino-Ontario CA, San Antonio-New Braunfels TX, San Diego-Chula Vista-Carlsbad CA, San Francisco-Oakland-Berkeley CA, Seattle-Tacoma-Bellevue WA, St. Louis MO-IL, Tampa-St. Petersburg-Clearwater FL, Washington-Arlington-Alexandria DC-VA-MD-WV
WHY WORK WITH A KW AGENT
We’re #1. Holding the top spot in agent count, units, and sales volume, Keller Williams is a force to be reckoned with.
As the home where entrepreneurs thrive, our franchise business model equips agents with a technological edge, the ability to provide unparalleled customer service, and the opportunity to build big businesses and even bigger lives.
OUR MISSION
To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.
OUR PERSPECTIVE
A technology company that provides the real estate platform that our agents’ buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.
OUR BELIEFS
We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TES that guides how we treat each other and how we do business:
Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Communication: seek first to understand
Creativity: ideas before results
Teamwork: together everyone achieves more
Trust: starts with honesty
Equity: opportunities for all
Success: results through people
KELLER WILLIAMS WORLDWIDE
5 55+ 1,000+ 191,000+
Continents Regions Offices Associates Globally
Keller Williams is the largest real estate franchise in the world, with a presence in North America, Central America, South America, Europe, Middle East, Asia, Africa, Australia, and New Zealand.
• Albania
• Argentina
• Aruba
• Belgium
• Belize
• Bermuda
• Bolivia
• Bonaire
• Cambodia
• Chile
• Colombia
• Costa Rica
• Cyprus
• Czech Republic
• Dehli NCR, India
• Dominican Republic
• Dubai, UAE
• France
• Germany
• Greece
• Guyana
• Honduras
• Ireland
• Israel
• Italy
• Jamaica
• Japan
• Luxembourg
• Malaysia
• Mexico
• Monaco
• Mongolia
• Nicaragua
• Northern Cyprus
• Panama
• Paraguay
• Peru
• Philippines
• Poland
• Portugal
• Puerto Rico
• Romania
• São Paulo, Brazil
• Saudi Arabia
• Serbia
• Saint Maarten
• Slovenia
• Southern Africa
• Spain
• Suriname
• Switzerland
• Thailand
• Turkey
• Turks and Caicos
• United Kingdom
• Uruguay
• Vietnam
DETERMINING THE VALUE
OF YOUR HOME
THE OBJECTIVE
My objective is to sell your home:
FOR THE HIGHEST POSSIBLE PRICE
IN THE SHORTEST AMOUNT OF TIME
WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery: determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale.
Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers. This is the key to maximizing the true value of your home.
HOME VALUE INFLUENCES
When listing your home, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth and what prospective buyers are willing to pay for it is known as the “Fair Market Value.”
Buyers are influenced by the following criteria:
• Location of the property
• Condition of the property
• Competition from other buyers
• Prices of similar properties on the market
• Recent sales of competitive properties
• Availability of financing
MAXIMIZING FAIR MARKET VALUE
Choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.
These key factors affect the sale of your home and are, for the most part, in your control:
MARKET FACTORS CONTROLLED BY
PRICE TERMS
CONDITION
MARKETING PROGRAMS
VALUE
SELLER
SELLER
SELLER
REALTOR ®/BROKERAGE
BUYER/MARKET CONDITIONS
YOUR LOCATION
According to real estate convention, the three most important criteria to consider when buying a property are:
LOCATION , LOCATION , LOCATION
In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.
Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
THE WINDOW OF OPPORTUNITY
The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.
MAKING THE MOST OF INITIAL INTEREST
CTIVITY (Amount of Interest)
PARTNERSHIP AND TEAMWORK
Selling your home can be a very exciting experience, and it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.
Together we will:
• Prepare for the “Window of Opportunity”
• Leverage the attributes of your location
• Prepare and present your home ready for sale
• Highlight your home’s features through professional photography
• Showcase your home to the market through professional and strategic marketing
• Maximize the exposure of your home through our extensive network
• Leverage the brokerage’s reputation and recognition
• Cooperate and communicate to maintain your home’s perception of value
• Promote your home locally, nationally, and internationally
• Maximize your home’s web exposure
• Prepare your home so that it is always ready to be shown to potential buyers
• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation
• Finalize your sale
• Find your next dream home
MARKETING STRATEGIES
TO
CREATING THE STORY
Sophisticated and professionally prepared marketing is essential to maximize your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create exposure and reach the right buyers.
PREPARING YOUR HOME
Preparing your home for sale is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, make recommendations, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home.
PRE-MARKET INSPECTIONS & REPAIRS
A pre-market inspection may uncover any potential issues with the property and allow you to address any necessary repairs prior to listing the home.
PROFESSIONAL PHOTOS
Whether in print or on the web, photos are often the first impression that a potential buyer will receive. Professional photographers understand how to use lighting and composition to highlight the best features of your home.
HOME STAGING
Staging is a strategic marketing tool used to help buyers imagine themselves living in the home, ultimately helping them fall in love with the property. Staging is more than just putting a new welcome mat in front of the door and getting new throw pillows — when done correctly, it can help a home sell for more money in a shorter amount of time.
STRATEGIC MARKETING TOOLS
DIGITAL TECHNOLOGY
Using current technology helps showcase the true essence of your home and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the property, allowing potential buyers to imagine themselves living there.
OUTDOOR SIGNAGE
The trusted yard sign is the #1 way to show your home is for sale — it is fast, effective, and easy to spot. Directional signs help guide people to the home.
PRINT ADVERTISING
Your home will be showcased to potential buyers through various local, regional, and national publications.
STRATEGIC MARKETING TOOLS
NETWORKING & REFERRALS
Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important, as you will want to work with a well-respected agent with an extensive network of contacts.
PUBLIC & PRIVATE SHOWINGS
Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
SOCIAL MEDIA
Marketing your home across various social media platforms is a powerful way to instantly expose your home to an extremely large pool of potential buyers.
PROFESSIONAL PRINT MATERIALS
Showcasing your home and its unique features through professional marketing materials is essential in setting it apart from the competition. Mailing directly to neighbors, potential buyers, and other Realtors is a powerful way to spread the message that your home is for sale.
24/7 WEB EXPOSURE
With over 95% of home buyers beginning their search on the internet, we will want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe.
SHOWING THE HOME
Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule.
Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
ANALYSIS AND NEGOTIATIONS
A comprehensive analysis will be provided by evaluating buyer responses to showings, feedback from Realtors, and assessing the impact of our marketing efforts on your home. These details assist in formulating actionable recommendations and objectives. It is important to ensure that the home's sale potential is maximized, whether that requires further changes to showcase your home more effectively, having additional open houses, adjusting the pricing, or increasing the marketing exposure.
EXPERT NEGOTIATION
Perhaps the most complex moment of the sales process comes when you get an offer on the home. Though there are many components to an offer, we will explain the entire process so that you are comfortable with all the steps involved, and will ultimately protect and represent your best interests. Our market research, knowledge of current trends, and understanding of buyer's motivations give us an advantage during negotiations in the sale of your home.
FINALIZING THE SALE
A myriad of details must be attended to before the sale of your home becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final stage can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
DREAM HOME
LOCATING THE RIGHT PROPERTY
If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the right buyer to locating your next dream home.
In the world of luxury, it takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.
EXCLUSIVE LUXURY NETWORKS STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE AND CONNECTIONS SUPERIOR PROSPECTING CAPABILITIES
DEFINING YOUR GOALS AND OPTIONS
In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.
• Where are you thinking of moving — local or out of state?
• Do you have a budget?
• What do you and your family need from your next home?
• Are you looking for a turnkey or renovation property?
• What are your essential requirements during our search?
• Are there any financial considerations?
• When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
MY COMMITMENT TO YOU
When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of professional agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with factors such as market data and resale potential, will help narrow your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.
And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, we commit to protecting and representing your best interests.
I’d like to thank you for the opportunity to present this preview of the marketing services I offer to you and your property.
I would be honored to assist you with the sale of your present home, with the purchase of your next home, and with all your future property sales and purchases. I am not solely here to provide a service — I intend for this to be the keystone in our professional relationship.
Please let me know when I can be of service to you. Call me before you make any real estate decisions — you’ll be glad you did.
Annestelle
