DISCOVER A NEW LEVEL OF EXCELLENCE
Ben is a wonderful REALTOR® — a pleasure to work with. Calm, professional, and knowledgeable. I wish all my escrows would be like the one we just had with Ben.
— RENATA F.
Growing up in Orange County during the 1980s was a special bygone era when there were more cows and oranges than people. I had the privilege of getting to grow up with my family’s property management and home painting businesses. I have been practicing real estate for my entire life, whether I realize it or not.
I have the unique ability to draw upon my decades of experience in real estate and local development knowledge as I assist my clients in navigating an increasingly competitive environment. Gone are the days of large open areas to develop with affordable prices, abundant supply, and manageable demand. Today’s built-out environment is one of record-breaking prices, sparse supply, and insatiable demand.
Working with a real estate professional is more important than ever, especially with the overwhelming amount of misleading information online. The way in which we find homes has dramatically changed, with technology now enabling consumers to find the home of their dreams independent of a specialist. For most, a home purchase will be the largest investment of their lives. Why leave the results to chance when having a REALTOR® working for you has the proven advantage regardless of the market conditions? Let’s have a conversation about your real estate goals and aspirations — you will be happy you did.
When working for you, I will become your:
• Showcase your property with the finest marketing
• Develop and implement a customized marketing plan
• Determine the best price in line with the current market forces
• Communicate regularly, so you stay informed
• Introduce new buyers to your property
• Pre-qualify the buyers to avoid wasting time
• Provide you with timely updates on viewings and feedback
• Provide information to the buyer in a timely manner
• Only accept certified funds for deposit
• If applicable, liaise with family office and trusted advisors
• Facilitate answers, resolve any issues during the closing process, and ensure the experience is completed seamlessly
• Provide you with access to experts, including legal advisors, insurance agents, builders, landscapers, interior designers, rental advisors, home stagers, painters, handymen, home inspectors, and movers
• Present and negotiate with potential buyers on your behalf
• Advise you on the merits of each offer
• Keep your best interests as first priority
RE/MAX associates average more sales each year than any other real estate agents worldwide.
In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.
RE/MAX is the most well-known brand in real estate. Its national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand top-ofmind when someone decides it is time to buy or sell their home.
RE/MAX agents lead the industry in professional designations, awards, and recognition.
Remax.com is the most highly visited real estate franchise website, attracting over 77 million visitors annually who can view your home in over 43 languages.
RE/MAX has a presence in over 110 countries and territories with over 140,000 agents and numerous partner organizations.
Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty.
Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs.
Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
Choose the brand with outstanding agents, leading brand awareness, and unmatched global presence.
144,835
Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 144,000 associates in over 110 countries and territories, RE/MAX has the inside track on buyers and sellers around the globe.
• Lithuania
AMERICAS
• Argentina
• Belize
• Bolivia
• Brazil
• Canada
• Chile
• Colombia
• Costa Rica
• Ecuador
• El Salvador
• Guatemala
• Honduras
• Mexico
• Nicaragua
• Panama
• Paraguay
• Peru
• Suriname
• United States
• Uruguay
• Venezuela
CARIBBEAN
• Antigua & Barbuda
• Aruba*
• Bahamas
• Bonaire*
• British Virgin Islands*
• Cayman Islands*
• Curacao*
• Dominican Republic
• Grenada
• Haiti
• Jamaica
• Puerto Rico*
• St. Bartheleny*
• St. Kitts & Nevis
• St. Lucia
• St. Maarten/ St. Martin*
• St. Vincent/ Grenadines
• Trinidad & Tobago
• Turks & Caicos*
• U.S. Virgin Islands*
• Albania
• Austria
• Belgium
• Bosnia and Herzegovina
• Bulgaria
• Croatia
• Cyprus
• Czech Republic
• England*
• Estonia
• Finland
• France
• Germany
• Greece
• Georgia
• Hungary
• Iceland
• Israel
• Italy
• Kosovo
• Latvia
• Luxembourg
• Malta
• Moldova
• Montenegro
• Netherlands
• North Macedonia
• Norway
• Poland
• Portugal
• Romania
• Republic of Ireland
• Scotland*
• Serbia
• Slovakia
• Slovenia
• Spain
• Sweden
• Switzerland
• Turkey
• Ukraine
• United Kingdom
*Denoted territory
• Egypt
• Jordan
• Lebanon
• Oman
• Saudi Arabia
• United Arab Emirates
• West Bank/ Palestine
AFRICA
• Angola
• Botswana
• Ethiopia
• Ghana
• Kenya
• Mauritius
• Morocco
• Namibia
• Nigeria
• South Africa
• Swaziland
• Tanzania
• Tunisia
• Uganda
• Zambia ASIA/PACIFIC
• Australia
• China
• Guam
• India
• Indonesia
• Japan
• Macau
• Malaysia
• Mongolia
• Myanmar
• New Zealand
• Palau
• Philippines
• Singapore
• South Korea
• Sri Lanka
• Taiwan
• Thailand
Benjamin’s approach and attention to detail are unmatched. He is an industry expert and will guide you through the process of buying/selling property without rushing you or pushing you into making a decision that isn’t right for you. He always operates with his clients’ best interests in mind.
— KAITLIN M.
My objective is to sell your home...
FOR THE HIGHEST POSSIBLE PRICE
IN THE SHORTEST AMOUNT OF TIME WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determining the fair market value, surveying the current market conditions, and reviewing a variety of factors that will help us prepare your home for sale. Selling homes requires an elevated level of expertise, strategy, and marketing, which is key to maximizing the true value of your home.
When planning to list a property, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.
What a property is truly worth and what prospective buyers are willing to pay for it is known as the “Fair Market Value.” Buyers are influenced by the following criteria:
• Location of the property
• Condition of the property
• Buyer demand
• Prices of similar properties on the market
• Recent sales of competitive properties
• Availability of financing
Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and a proven, comprehensive marketing strategy makes all the difference in maximizing the true value of your home.
The following factors impact the sale of your home and are, for the most part, in your control:
MARKET FACTORS:
Price
Terms
Condition
Marketing Programs
Value
CONTROLLED BY:
Seller
Seller
Seller
REALTOR®/Brokerage
Buyer/Market Conditions
CTIVITY (Amount of Interest)
The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is newly listed on the market. In order to capitalize on this window, it is crucial that your home is ready for sale, meaning it must be staged to showcase its features and attributes, and properly marketed to optimize exposure. TIME ON MARKET (Weeks)
MAKING THE MOST OF INITIAL INTEREST
Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.
Together we will:
• Leverage the attributes of your location
• Prepare and present your home ready for sale
• Highlight your home’s features with professional photography and videography
• Showcase your home to the market through professional and strategic marketing
• Maximize the exposure of your home through our expansive network
• Promote your home locally, nationally, and internationally
• Optimize your home’s web exposure
• Work with you to maintain your home’s perception of value
• Ensure your home is always ready to be shown to potential buyers
• Discuss and review the market analysis of your home — feedback is essential to know the perceived value and potential for negotiation
• Finalize your sale
• Find your next dream home
Our experience with Benjamin Shaffer was exceptional. The circumstances of selling the property were difficult as it was a late family member’s home and we were grieving. Ben treated us with so much grace and tenderness as we navigated the process. We weren’t local, so he was handling all of the contacts, meeting vendors on site, etc. We are grateful for the ease at which the process went and that was a direct result of the hard work and care Ben provided. He was, hands down, the best REALTOR®.
— SUSAN F.
TO SELL YOUR HOME
First impressions are lasting. Preparing your home is one of the most difficult, emotional, and crucial steps to maximizing its value. Together, we will review, recommend, prepare, and create an appropriate environment for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is, it is important that you view it with critical objectivity. Whether it needs simple changes or major repairs, these should be addressed before the home is listed.
Photos are the first impression that a potential buyer will receive of your home. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light, will speak volumes to the viewer before and after the home is visited. Professional photographers know how to capture your home at its best, producing images that will attract buyers to the listing.
Leveraging current technology helps showcase the true essence of your property and its environment. Cinematic videos, 3D virtual tours, and aerial drone footage can provide a realistic depiction of the intended space and its livability.
Staging a home allows potential buyers to see how they can use various spaces, enabling them to visualize the property as their own. Staged homes tend to sell more quickly and for higher prices.
Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure, and requires more than just listing the property for sale on the internet or Multiple Listing Service (MLS). It needs to be a carefully prepared, strategically implemented plan unique to your situation. Your home will become a highly prized item — launched on the market with maximum impact to create the right exposure to reach the right buyers.
The trusted yard sign is the #1 way to show your home is for sale — it is fast, effective, and easy to spot.
Broker tours and open houses are ways that other real estate agents can see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
In addition to local advertising, your home will be showcased to prospective buyers through various national and international publications.
As real estate professionals, we have a large database at our disposal for networking with other agents. We reach out to Realtors who have potential buyers for your home and connect with them to ensure they are aware of what your property has to offer.
With more than 97% of buyers looking for homes online, it is important for your home to have a professional web presence. Listing your home on the web allows for maximum exposure where it can reach local, national, and global prospects.
Marketing your property across various social media platforms is a powerful way to instantly showcase your home to an extremely large pool of potential buyers.
Showcasing your home and its unique features through marketing materials with a professional look and feel is essential in setting it apart from the competition. Mailing directly to neighbors, potential buyers, and other Realtors is a powerful way to spread the message that your home is for sale.
With over 97% of home buyers beginning their search on the internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will reach consumers and real estate professionals across the globe.
Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living there. We must engage in initial preparation — remove unnecessary items, create space, and implement a plan for the best times to show the home. Once this is done, the final inviting touches are easy for me to add around your busy schedule.
Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to showcase the home’s features and nuances, maximizing its perception of value.
I will provide a comprehensive analysis by evaluating buyer responses to showings, listening to feedback from REALTORS®, and assessing the impact of my marketing efforts on your home. These details assist in formulating actionable recommendations and objectives. It is important to make sure the home’s sale potential is maximized, whether that requires pivoting to showcase your home more effectively, hosting additional open houses, adjusting the price, or increasing the marketing exposure.
A myriad of details must be attended to before the sale of your home becomes final — including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, and mortgage approval. These steps can be overwhelming with all the moving parts.
Whatever the next step may be, know that I am here to guide you through this final process — keeping in constant communication and keeping things on schedule.
Ben's genuinely been a great agent for our search for a house. He's very personal about the attention he has given us and cares about helping us find the right home. Having worked with other agents, his motivation and attitude have been so refreshing — always reassuring us and not pressuring us to make rash decisions. Given the insanity the past year has been for the housing market, Ben has kept us informed with market research as well. We couldn't ask for a better agent.
— JACOB J.
If you are looking to buy or sell another property, let my knowledge of your requirements, needs, and preferences be the foundation of a new search in locating your next dream home. It takes more than just searching for a home on the internet, so allow my extensive network of connections and exceptional knowledge to open the right doors.
In the search for your perfect home, we must define the goals and reassess your needs so that we approach the search with complete insight. This will help me to craft an action plan and expected timeline.
• Where are you thinking of moving — local or out of state?
• What do you and your family need from your next home?
• Are you looking for a turnkey or renovation property?
• What are your essential requirements during our search?
• Are there any other financial considerations?
• What do you like/dislike about where you currently live?
• What, if anything, would you change about your current home?
• What is your ideal budget?
• What is your preferred timeline for moving?
This information will aid in a qualified search. It is equally important to research the true value of homes to validate that current selling prices align with the expectations you have for your dream home.
When helping you look for a property, I will make recommendations based on my experience and local knowledge while also providing access to a variety of technological resources, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help narrow your search. By building a checklist, we can better evaluate each home and review the important criteria of prospective homes.
When you do find that perfect home, I will negotiate the best offer based on the condition of the home, the length of time it has been on the market, its activity, and its location.
I would like to thank you for giving me the opportunity to present this preview of the comprehensive services I can offer you and your property.
I would be pleased to assist you with the sale of your present home and the purchase of your next home as I will not just provide a service, I will build a relationship. Please contact me before you make any important real estate decisions — you will be happy you did.
- Benjamin Shaffer
