Charlie Guy by REAL Marketing

Discover a New Level of Excellence Discover The RE/MAX Collection Discover The Charlie Guy Team

Charlie Guy

REALTOR® Licensed in Alabama and Florida RE/MAX White Sands Realty

251.747.1979 charlieguy3@gmail.com www.CondoCharlie.com “The Only Realtor You’ll Ever Need” RE/MAX White Sands Realty 26021 Perdido Beach Boulevard Orange Beach, Alabama 36561 Office: 251.981.2400 Fax: 251.981.3162

Charlie’s Accomplishments • • • • • • •

14 Years in Real Estate on the Gulf Coast Life Long Resident of the Orange Beach Area Background in Financial Services, Insurance, and Association Management Multi-Million Dollar Producer Certified Luxury Property Specialist Experienced in Handling and Closing Million and Multi-Million Dollar Sales Average List Price $634,625.00

“From our personal condo in Orange Beach, to our investment unit at Turquoise Place and the numerous renovation projects around the area we have completed, he knows exactly what we are looking fore!” Sonya H.

Why Hire The Charlie Guy Team? As a Realtor® I’ve sold properties all over the Gulf Coast but focus my efforts on the Perdido Key, Orange Beach, Gulf Shores, Fort Morgan, and Foley areas. Whether it’s your full-time residence, a second home or condo, or an investment property; I have the knowledge and experience to help in all of these transactions. Being a native of the area I have witnessed the turns of the market and understand the factors that go into owning property in a coastal area. I have also spent time as a condominium association manager, so I understand the dynamics of condo ownership along with an in-depth understanding of the financial, insurance, and shared community ownership. I’m proud to be with RE/MAX White Sands and together with our supporting mortgage, title, property management, home warranty, relocation, and insurance services we will help you with all your real estate needs. If you want proven performance with an international real estate company and a strong local and regional brand; then give me a call and learn everything that is RE/MAX! Come and Experience the RE/MAX difference.

The Only Realtor® You’ll Ever Need!

Why RE/MAX White Sands 2015 • #2 Office in the State of Alabama • 937 Transactions • $236,000,000 in Volume • Children’s Miracle Network Champion Office

OVERALL • #1 RE/MAX Office in Alabama for Children’s Miracle Network Contribution from 2008 to 2015 • Since 2006 - Donated over $300,000 to Children’s and Women’s Hospital in Mobile, Alabama • 57 Active Producing Agents • Over a 35% Market Share in the Alabama Beach Areas

RE/MAX 40 Years of Outstanding Agents & Outstanding Results From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned-and-operated offices with nearly 100,000 Sales Associates. Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX. RE/MAX, LLC is a privately held company still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages. Customer service—built on a foundation of drive, experience, and education—is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.

Why Work with a RE/MAX Agent? An Expert at Your Side—An Agent You Can Trust Like choosing any service professional—from an accountant to your family doctor—it’s important to do your homework before deciding on a real estate agent. Abilities matter. And production matters. You want someone with experience, education, and a proven track record of successful closings. On all counts, RE/MAX is a solid place to start your search. Nobody in the world sells more real estate than RE/MAX, and RE/MAX agents collectively hold more professional designations than agents at any other national real estate company. Selling a house can be stressful. Making the decision, preparing the house for sale, keeping it clean, waiting for a buyer, dealing with offers, and advancing to the closing table—all of these steps can involve discomfort. This is a huge financial transaction with many emotional aspects. But you can get it done—and it may even be easier than you anticipate. One thing to keep in mind is that you’re not alone. An experienced, professional RE/MAX Associate can guide you through the process, help resolve any issues that come up, and ensure that your home sells for the optimal price in a timely manner. No one in the industry compares to RE/MAX Associates’ knowledge and training in the luxury home market.

Every 30 Seconds a RE/MAX Agent Helps Someone Find Their Perfect Place US RESIDENTIAL TRANSACTION SIDES2

TRANSACTION SIDES PER AGENT1

BRAND AWARENESS (UNAIDED)3

COUNTRIES4

OFFICES WORLDWIDE

AGENTS WORLDWIDE

960,000+

17.3

27%

95+

6,986

104,826

1,000,000

U.S. Residential Transaction Sides2

900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000

RE/MAX

Keller Williams

Coldwell Banker

Century 21

ERA Real Estate

Sotheby’s

Better Homes & Gardens

Not Provided

Berkshire Hathaway

Realty Executives

©2016 RE/MAX, LLC. Each o ce independently owned and operated. Data is full-year or as of year-end 2015, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2015; Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1Transaction sides per agent calculated by RE/MAX based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 4Based on lists of countries claimed at each franchisor’s website, excluding claimed locations that are not independent countries (i.e. territories, etc.).

Century 21 - 4

of the top 100 brokerages

Million

ERA - 2 Non-Franchise - 3

$1 Million RE/MAX

14 12

Sothebyâ&#x20AC;&#x2122;s

Better Homes & Gardens

Keller Williams

Real Living

Century 21

ERA

Realty Executives

Prudential

RE/MAX

Berkshire HHS

Coldwell Banker/NRT

10 2

RE/MAX agents averaged 16.6 transaction sides, compared to 7.8 sides for all competitors.

Average Transaction Sides Per Agent

RE/MAX Agents Outsell The Competition

Top 100 Brokerages:

Sales Volume: Average Per Agent

RE/MAX holds 89 of the top 100 brokerages when ranked by most transaction sides per agent.

RE/MAX agents averaged 60% more than the average for all competitors. $4 Million

RE/MAX

89 89 RE/MAX

of the top 100 brokerages

$3 Million Coldwell Banker - 2

of the top 100 Coldwell Banker - 2 brokerages Century 21 - 4

ERA - 2 Non-Franchise - 3

Century 21 - 4

$2 Million

ERA - 2 Non-Franchise - 3

$1 Million

$4 Million $3 Million

$3.9 $3.9 Million

$2 Million

Million

$1 Million

RE/MAX

$2.4 $2.4 Million Million

Competitors

RE/MAX Competitors Rankings calculated by RE/MAX based on 2015 REAL Trends 500 data, citing 2014 transaction sides and sales volume for the 1,460 largest participating U.S. brokerages (ranked by transaction sides). Prudential, Berkshire Hathaway HomeServices and Real Living do not include

14 12

16 4

$2.4 Million Competitors

Experience and Knowledge Buying and Selling Luxury Properties Demands Specialized Expertise Your home may be your biggest personal investment. One of the most important decisions you’ll make when selling your home is who you will trust to assist you. You should put the sale of your home in the hands of an experienced agent who’ll produce your desired results. To get the most exposure for your home and for the best possible price, an agent must effectively manage the transaction from start to finish. This requires specialized knowledge and skills: • Knowing the market • Pricing your home for the highest return • Staging your home, inside and out, for maximum impact • Marketing to deliver maximum exposure of your home • Navigating inspections, appraisals, and the details • Negotiating the offer to deliver the best return • Successfully closing the deal • Managing the legal documentation • Overseeing the transition from seller to buyer

Brand Recognition RE/MAX leads the industry in: Marketshare and Agent Productivity: RE/MAX Associates average more sales than other real estate agents. Brand Name Awareness: RE/MAX is the most recognized brand in real estate. Our national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home.

Advertising: In the United States, RE/MAX has the real estate industryâ&#x20AC;&#x2122;s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable business logos in the world.

Website Traffic

and

Online Searches: remax.com is the most visited real estate franchise website, attracting

nearly 50 million potential buyers and sellers annually. When consumers search online, â&#x20AC;&#x153;remaxâ&#x20AC;? is the most used search term among real estate brokerages.

Professional Education: RE/MAX Associates lead the industry in professional designations. The Number of Countries Served: RE/MAX is in over 95 countries, more than any of its competitors.

Discover The RE/MAX Collection

Only the most exceptional homes qualify for status in The RE/MAX Collection—homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.

Exclusive Worldwide Marketing

RE/MAX boasts the most recognizable real estate name on the planet. From Switzerland to St. Croix and New York to New Zealand, distinguished customers associate RE/MAX with the best agents in the business. The RE/MAX Collectionâ&#x20AC;&#x2122;s distinctive signage and promotional materials set high-end homes apart in your market, while advertising programs with global publications help promote your properties to millions of affluent customers. Additionally, The RE/MAX Collection sales specialists enjoy access to a worldwide network of RE/MAX Associates, enabling you to connect with buyers and sellers from virtually anywhere.

Local Experts, Globally Connected! CANADA EUROPE UNITED STATES

MIDDLE EAST

CHINA

CARIBBEAN CENTRAL AMERICA

AFRICA

SOUTH AMERICA AUSTRALIA

Involved Community Citizens

RE/MAX agents are well known locally and nationally for their involvement in many community programs. When you work with a RE/MAX agent to sell your home, you contribute to the well-being of your community.

Childrenâ&#x20AC;&#x2122;s Miracle Network

Susan G. Komen for the Cure

RE/MAX Green

Since RE/MAX became a national sponsor of Childrenâ&#x20AC;&#x2122;s Miracle Network in 1992, RE/MAX Agents have donated nearly $100 million to help millions of kids. Funds raised in your community benefit the children in your community.

We are all affected by breast cancer, either personally or through someone we know and love. RE/MAX is a national sponsor for the Susan G. Komen Race for the Cure, and thousands of agents and offices sponsor and participate in local events.

Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.

Teamwork The Most Effective Way to Sell Your Home Like the process you went through to buy this house, selling your home can be a very exciting event. It can also be an emotional experience. As real estate professionals, we’ve found that the best way to sell a home is through a partnership—a team consisting of you, us, and the marketing strength and solid reputation of RE/MAX. The goal of our team is to realize the best possible price and terms for your home, in the shortest possible time, and with the least inconvenience to you. We believe that with our knowledge of the market, RE/MAX’s extensive resources and your help in highlighting the selling points of your home, together we will accomplish our goal. There are other advantages of teamwork as well: • A partnership helps you be more involved throughout the process of selling your home. • Combining and coordinating our efforts will enable us to realize results faster. • Teamwork builds confidence; by working together to achieve a common goal, everyone benefits.

A Profile of Your Community

According to real estate convention, the three most important criteria to consider when purchasing a property are location, location, and location. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific house.

The Value of Your Home

We will go through a process of discovery together to determine the fair market value of your home. The Comparative Market Analysis (CMA) will serve as a barometer of current market conditions and provide information on a variety of factors which will help us price your property for a successful sale.

Fair Market Value “Market Value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. The buyer purchases the home with complete understanding and knowledge of the property, with neither buyer or seller being compelled to act under abnormal pressure. A property is “worth” what a buyer is willing to pay for it, which determines what is known as its “Fair Market Value.” The value of your home is based on the following criteria: Location of property Condition of property Buyer demand

Prices of similar properties on the market Recent sales of competitive properties Availability of financing

This information is evaluated for the purpose of forming an opinion of the Fair Market Value of your home under the prevailing conditions at the time of this proposal. The following are the key factors which will affect the sale of your home:

Market Factors:

Controlled by:

Price Terms Condition Marketing Program Value

Seller Seller Seller ® REALTOR / Real Estate Company Buyer / Market Conditions

Opinion of Value The single most important factor in the marketing of real estate is the opinion of value. Property priced too high will sit on the market and become â&#x20AC;&#x153;shop worn.â&#x20AC;? Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single-family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities, lot size, condition, and financing terms. The resulting range is known as the Comparable Market Value of the subject property:

Asking Price is 15% more than Market Value Asking Price is 10% more than Market Value

Asking Price is 5% more than Market Value

Asking Price = Market Value

The percentage of prospective buyers who will look at the property.

20% 30%

50%

95%

The Window of Opportunity Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later. However, interest peaks when your home is new on the market and drops off dramatically as time goes on.

ACTIVITY (Amount of Interest)

Making the Most of Initial Interest

TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only

Presenting Your Property

First Impressions are Lasting

Let the Sun Shine In

The front door greets the prospect. Make sure it is fresh and clean, or newly repainted. Keep the lawn trimmed and edged and the yard free of hoses, toys, and refuse. Flowers enhance a home inside and out.

Clean the windows, open draperies and curtains, and let the prospect see how cheerful your home is. Dark homes do not appeal and seem small.

Marketing for Maximum Exposure Yard Signs: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the No. 1 way to show your home is for sale. The RE/MAX Collection Balloon and yard sign are among the most recognized real estate symbols in the world. When homebuyers see that sign in your yard, they understand that youâ&#x20AC;&#x2122;re working with a market leader.

Broker Tours & Open Houses: The broker tour opens your home to agents from other firms. An open house is usually the most convenient time for other agents to bring buyers to see your property. Weâ&#x20AC;&#x2122;ll show off your home so that it looks its best for this important event.

Sales Brochures, Fact Sheets, Postcards: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.

Virtual Tours/Websites: Creating a digital experience for home buyers in various markets. The RE/MAX Advantage: Local and national advertising TV, radio, billboard, print, and Internet ads reach millions of people every day to help your RE/MAX agent drive more potential buyers, more showings, and more overall activity to your home.

The RE/MAX Collection: With an elegant look and a name that commands attention, The RE/MAX Collection creates a strong impression among buyers in the luxury market. The materials reflect the exceptional service and treatment that luxury homebuyers expect.

24-7 Exposure With RE/MAX, you have access to the #1 real estate company website in the worldâ&#x20AC;&#x201D;remax.com is one of the most visited real estate franchise websites, attracting millions of people every month.

REMAX.COM and TheREMAXCollection.com With over 4 million unique visitors quarterly, remax.com is a leading real estate resource for consumers. More than 130,000 leads are generated each month from interested home buyers. Your RE/MAX Associate is immediately notified when a visitor has expressed interest or requested a showing on your property. Theremaxcollection.com features only the most prestigious properties in each market.

GLOBAL.REMAX.COM The first real estate company with true global reach, global.remax.com markets your home to 95 countries in minutes, translating your listing into 26 languages.

RE/MAX Mobile App The free RE/MAX Mobile App for iPhone, iPad, and Android is designed for home buyers on the move. Whether they drive past your home, are browsing for their next dream home, or just need information instantly, the RE/MAX Mobile App delivers.

Web Exposure With nearly 90% of home buyers beginning their search on the internet, your home will receive extensive online exposure among consumers and real estate professionals across the globe.

15 M

Unique Monthly Visitors

13.5 M

Unique Monthly Visitors

REAL ESTATE

MLS:

Access to Real Estate Professionals

Unique Monthly Visitors

remax.com and global.remax.com 3.4 M

Unique Monthly Visitors

7.5 M

Unique Monthly Visitors

430 K

Unique Monthly Visitors

2.85 M

Unique Monthly Visitors

REAL ESTATE

Showing the Home

Value From Top To Bottom

Make Closets Look Bigger

Display the full value of your garage, store rooms, and other utility space by removing all unnecessary articles.

Neat, well-ordered closets show that the space is ample.

Can You See The Light? Arrange Rooms Neatly Remove excess furniture. Use attractive bedspreads and freshly laundered curtains.

Illumination is like a â&#x20AC;&#x153;welcome sign.â&#x20AC;? The potential buyer will feel a growing warmth when you turn on all your lights for an evening inspection.

Finalizing the Sale

Follow-Up: We understand the importance of follow-up in the selling process, so our agents track potential buyers, maintain relationships with former clients, and make contact with all agents who have shown our properties as well as other agents with whom we have a prior relationship and feel would be interested in your property.

Finalizing the Sale: A myriad of details must be attended to before a sale becomes final, including inspections, loan documents, contingency removals, insurance, and escrow items. I will follow through on all of these matters to keep the process proceeding on schedule and destined for a successful close.

Sold by Charlie Guy

Turquoise Place Unit C2601 | Orange Beach, Alabama Sold for $1,625,000 Distinction. Class. Style. Quality. Donâ&#x20AC;&#x2122;t miss out on this one-of-a-kind unit located high atop the beautiful Turquoise Place Towers. This unit overlooks the Gulf of Mexico, Perdido Pass, and Back Bays for miles. This east-end corner unit has a wrap balcony for unsurpassed views of most of Orange Beach. Upgrades beyond expectations! Stacked stone fireplace to hardwood floors to so much more...

Sold by Charlie Guy

Indigo Unit 1706E with Poolside Cabana | Perdido Key, Florida Sold for $819,000 Professionally furnished! Four-bedroom, four-bath Gulf front residence. Perfect for entertaining family and friends in this spacious unit, boasting granite counters in the kitchen and baths and travertine flooring throughout. Surround sound built-in the living room and on the balcony. Custom mosaic backsplash throughout the kitchen and plantation shutters on most of the windows. Unit is in fantastic condition! Very strong Homeownerâ&#x20AC;&#x2122;s Association. Indigo is a private, gated Gulf front community, situated on approximately seven acres. Without a doubt it is one of the finest projects in Perdido Key. Interior personal elevators, social room, movie theater, state-of-the-art fitness rooms, climate-controlled storage unit, approximately 6,000 square foot pool, plus many other amenities. Indigo truly is a destination resort! Home warranty included. Unit also comes with private poolside cabana complete with living area, wet bar, and full bathroom.

Sold by Charlie Guy

Atlantis Unit 4E | Perdido Key, Florida Sold for $680,0000 Beautifully furnished corner unit with 2,615 square feet. Enter through your private elevator to your very own foyer! Located in the pretigious Atlantis complex, which is a low density complex with only 16 units, that is gated and also has security door access. A rent restricted complex located in the heart of Perdido Key. This unit features automatic hurricane storm shutters. This four-bedroom, four-bath unit offers travertine flooring, granite counters, wet bar, huge bedrooms, plantation shutters, full laundry room with extra storage room, and the best views in the complex. The master suite has itâ&#x20AC;&#x2122;s very own sitting area with amazing views down the beach, a large walk-in closet, double vanity, tiled shower, and jetted tub. The complex also features a sauna room, Gulf front fitness center, meeting room, Gulf front pool, and covered parking and entrance. This is truly a great unit in a great complex!

Sold by Charlie Guy

26963 Martinique Drive | Orange Beach, Alabama Sold for $910,000 Completely updated home with major boa house complete with two covered slips, that will hold boats up to 50 feet in size. Boat house also has a rod room and an apartment. The house is location on the corner of two deep water canals. It has been updated with new hardwood and tile flooring, granite, appliances, carpet, sinks paint, and fixtures - plus more! Home has multiple waterfront decks with amazing water and marina views. Perfect location for the worldâ&#x20AC;&#x2122;s best fisherman. SOLD COMPLETELY FURNISHED!

I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I’d be pleased to assist you with the sale of your present home or condo and the purchase of your next home or condo, and the next one, because I’m not just providing a service - I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions, you’ll be glad you did.

Charlie Guy | 251.747.1979 | charlieguy3@gmail.com

The Only Realtor® You’ll Ever Need!