DISCOVER AN
ELEVATED EXPERIENCE
A PREVIEW OF
CHRISTINE CURA
DESIGNATIONS
• Broker Sales Associate
• Certified Negotiation Expert (CNE)
• Senior Real Estate Specialist (SRES)
• Real Estate Divorce Specialist
• Certified Luxury Home Marketing Specialist (CLHMS)
• Global Luxury Certified
HIGHLIGHTS
• Specializes in active, educated professionals moving toward their next adventure or investment.
• Attentively listens and clearly communicates to ensure that her clients are making the right moves.
• Dedicated to thorough research and proactive planning for a seamless, stress-free experience.
• Highly skilled at negotiating contracts, handling expectations, and working with clients near or far away.
• Understands that buying, selling, or investing in the next chapter of life is much more than a move.
MEET CHRISTINE
Christine Cura’s passion for real estate began with intrigue. After graduating college, she began a career as a business analyst. In short order, she realized she wasn’t made for a life of clock-punching and cubicles. So, when her mother-in-law was looking for a home, Christine’s inquisitive nature stepped in. She became enamored by the process and was inspired to get her real estate license. Since that time, she has been an integral part of building a top team in Central New Jersey and growing a luxury real estate division. She has also worked in the corporate end of real estate, with both Realogy and Better Homes and Gardens, enabling her to see a holistic view of the industry and giving her the backbone of diverse expertise.
Today, Christine is an independent Broker Sales Associate and advocates for active and adventurous professionals. Her superpower is attentive listening and clearly communicating to ensure that her clients are making the right moves for their specific home or investment goals. She’s dedicated to thorough research and proactive planning for a seamless and stress-free experience and is highly skilled at negotiating contracts, handling expectations, and working with clients both near and far away. Above all, she understands that whether you’re upsizing, downsizing, or moving cross country — buying, selling, or investing in your next home and chapter of life is much more than a move.
c. 908.963.8138 | christine@christinecura.com | christinecura.com
FULL-SERVICE LUXURY REAL ESTATE
When you hire Christine Cura, she will become your specialist as:
MARKETING MANAGER
• Showcasing your property with the finest marketing
• Developing and implementing a customized marketing plan
• Researching and developing an appropriate pricing strategy that meets your goals
• Communicating regularly so you stay informed
LIAISON MANAGER
• Introducing new buyers to your property
• Pre-qualifying the buyers to avoid time wasters
• Providing you with timely updates on viewings and feedback
NEGOTIATOR
• Presenting and negotiating with potential buyers or their agents on your behalf
• Advising you on the merits of each offer
• Keeping your best interests as first priority
CLOSING MANAGER
• Communicating with all parties in a timely manner
• Sending you any forms that need signatures
• Liaising with the closing attorney to verify all necessary documentation has been received
• Facilitating answers, resolving issues during the closing process, and ensuring the process is completed seamlessly
CONCIERGE
• Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
KIND WORDS FROM CLIENTS
Working with Christine was truly a pleasure. She was pleasant, polite, knowledgeable, and helpful. In addition to her knowledge of the local market and negotiating skills, Christine was also able to provide a list of referrals for painters, repairpersons, etc. My advice: list with Christine!
Christine was great to work with. She is a total professional and extremely knowledgeable. She was always available... very upbeat personality and knowledge of the markets made appointments very enjoyable.
It was a pleasure to work with Christine! She was knowledgeable, thorough, and very helpful! Would definitely recommend her and, if need be, would work with her again!
PREMIER LUXURY EXPERTISE
INSTITUTE FOR LUXURY HOME MARKETING
The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate professionals working in the luxury residential market. Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist™ (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence, and confidence they require.
HOME TO THE EXTRAORDINARY
The Coldwell Banker Global Luxury® program sets the gold standard for modern luxury real estate marketing, continuing a legacy established by the Coldwell Banker® brand in 1906. Luxury Property Specialists* are an exclusive group within the Coldwell Banker Global Luxury® program, making up approximately 10% of independent sales associates affiliated with the brand worldwide. Luxury Property Specialists have been certified through one of real estate’s most rigorous luxury training programs to ensure that they consistently deliver extraordinary representation no matter where their clients are in the world.
Backed by the enduring spirit of a heritage brand and an ever-evolving portfolio of state-of-the-art technology and bespoke marketing services, Luxury Property Specialists are deeply networked with access to 100,000 independent sales associates in more than 2,600 offices worldwide**. They are known for selling some of the world’s most significant properties.
LOCAL EXPERTISE, GLOBAL NETWORK
The Coldwell Banker brand has a global reach with offices in 40 countries and territories, including the United States and Canada, and over
481,548
VALUE OF YOUR HOME DETERMINING THE
FOR THE HIGHEST POSSIBLE PRICE
THE OBJECTIVE
My objective is to sell your home:
IN THE SHORTEST AMOUNT OF TIME
WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery to determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale.
Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which is the key to maximizing the true value of your home.
HOME VALUE INFLUENCES
When listing your home, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth and what prospective buyers are willing to pay for it is known as the “Fair Market Value,” as buyers are influenced by the following criteria:
• Location of the property
• Condition of the property
• Buyer demand
• Prices of similar properties on the market
• Recent sales of competitive properties
• Availability of financing
MAXIMIZING FAIR MARKET VALUE
Choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.
These key factors affect the sale of your home and are, for the most part, in your control:
YOUR LOCATION
According to real estate convention, the three most important criteria to consider when buying a property are:
LOCATION , LOCATION , LOCATION
In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.
Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
THE WINDOW OF OPPORTUNITY
The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.
(Amount of Interest)
PARTNERSHIP AND TEAMWORK
Selling your home can be a very exciting experience, but it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.
Together we will:
• Prepare for the “Window of Opportunity”
• Leverage the attributes of your location
• Prepare and present your home ready for sale
• Highlight your home’s features through professional photography
• Showcase your home to the market through professional and strategic marketing
• Maximize the exposure of your home through my extensive network
• Leverage the brokerage’s reputation and recognition
• Cooperate and communicate to maintain your home’s perception of value
• Promote your home locally, nationally, and internationally
• Maximize your home’s web exposure
• Prepare your home so that it is always ready to be shown to potential buyers
• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation
• Finalize your sale
• Find your next dream home
MY STRATEGIC
MARKETING PLAN
CREATING THE STORY
Sophisticated and professionally prepared marketing is essential to maximize your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create exposure and reach the right buyers.
PREPARING YOUR HOME
Preparing your home for sale is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home.
PROFESSIONAL PHOTOS
Whether in print or on the web, photos are often the first impression that a potential buyer will receive. Professional photographers understand how to use lighting and composition to highlight the best features of your home.
HOME STAGING
Staging is a strategic marketing tool used to help buyers imagine themselves living in the home, ultimately helping them fall in love with the property. Staging is more than just putting a new welcome mat in front of the door and getting new throw pillows — when done correctly, it can help a home sell for more money in a shorter amount of time.
STRATEGIC MARKETING TOOLS
DIGITAL TECHNOLOGY
Using current technology helps showcase the true essence of your home and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the property, allowing potential buyers to imagine themselves living there.
OUTDOOR SIGNAGE
The trusted yard sign is the #1 way to show your home is for sale — it is fast, effective, and easy to spot. Directional signs help guide people to the home.
PRINT ADVERTISING
Your home will be showcased to potential buyers through various local, regional, and national publications.
STRATEGIC MARKETING TOOLS
NETWORKING & REFERRALS
Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important, as you will want to work with a well-respected agent with an extensive network of contacts.
PUBLIC & PRIVATE SHOWINGS
Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes, real estate agents are more particular than buyers.
SOCIAL MEDIA
Marketing your home across various social media platforms is a powerful way to instantly expose your home to an extremely large pool of potential buyers.
PROFESSIONAL PRINT MATERIALS
Showcasing your home and its unique features through professional marketing materials is essential in setting it apart from the competition. Mailing directly to neighbors, potential buyers, and other Realtors is a powerful way to spread the message that your home is for sale.
A PLATFORM FOR 24/7 WEB EXPOSURE
With 97% of home buyers beginning their search on the internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe.
SHOWING THE HOME
Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule.
Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
ANALYSIS AND NEGOTIATIONS
A comprehensive analysis will be provided by evaluating buyer response to showings, feedback from Realtors, and assessing the impact of my marketing efforts on your home. These details assist in formulating actionable recommendations and objectives. It is important to ensure that the home's sale potential is maximized, whether that requires further changes to showcase your home more effectively, having additional open houses, adjusting the pricing, or increasing the marketing exposure.
EXPERT NEGOTIATION
Perhaps the most complex moment of the sales process comes when you get an offer on the home. Though there are many components to an offer, I will explain the entire process so that you are comfortable with all the steps involved, and will ultimately protect and represent your best interests. My market research, knowledge of current trends, and understanding of buyer's motivations give me an advantage during negotiations in the sale of your home.
FINALIZING THE SALE
A myriad of details must be attended to before the sale of your home becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
NEXT DREAM HOME
LOCATING THE RIGHT PROPERTY
If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the right buyer to locating your next dream home.
In the world of luxury, it takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.
DEFINING YOUR GOALS AND OPTIONS
In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.
• Where are you thinking of moving — local or out of state?
• Do you have a budget?
• What do you and your family need from your next home?
• Are you looking for a turnkey or renovation property?
• What are your essential requirements during our search?
• Are there any financial considerations?
• When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
MY COMMITMENT TO YOU
When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help narrow your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.
And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property.
I would be honored to assist you with the sale of your present home and the purchase of your next home and the next one because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.
Call me before you make any important real estate decisions – you’ll be glad you did.
Christine Cura
CHRISTINE CURA