David Watkins - Pre-Listing Book

A PREVIEW OF

David Watkins

MEET DAVID WATKINS

Born and raised in Southern California, David Watkins possesses a high degree of local area knowledge and has provided excellent service to countless clients moving to and from the local communities. He has helped buyers and sellers with over 800+ successful residential real estate transactions under his belt. In his spare time, David enjoys boating, spending time with family, and playing with his two Thai Ridgeback dogs.

As a local 91302 REALTOR ® with the most five-star reviews and over two decades of luxury real estate experience, David brings personal care and attention to each client. From the start to close of a transaction, he works day in and day out to ensure that every step of the process, from home showings to negotiations to inspections, is handled as smoothly as possible with his direct presence and expert guidance. He facilitates consistent communication and encourages feedback from his clients in addition to utilizing digital and print marketing strategies uniquely tailored for each property. With extensive knowledge of local and surrounding areas, he can also locate and identify the right home for any buyer. David takes pride in his high work ethic and strong ability to negotiate desirable results, and he believes that “the right agent makes all the difference!”

Client Focused, Results Driven

David Watkins is known among his clients and the real estate community for his unparalleled work ethic, extensive market knowledge, and solid negotiating skills. David's hands-on approach ensures that he personally oversees every step of your real estate transaction. As a Calabasas, Hidden Hills, and surrounding areas REALTOR ® with over two decades of real estate experience, David Watkins is a consistent top producer with the highest ranked local reviews on Zillow. His proven ability to deliver highly desirable results is backed by his countless five-star client testimonials.

FULL-SERVICE REAL ESTATE

When you hire David Watkins, he will become your:

MARKETING DIRECTOR

• Develop and implement a customized marketing strategy

• Showcase your property with the finest marketing materials

• Advise you of the best listing and sales price according to current market statistics

• Communicate to keep you informed through each step of the transaction

SHOWING LIAISON

• Introduce new buyers and agents to your property

• Pre-qualify buyers to ensure only those who are willing and able are touring your home

• Provide you with timely feedback on showings

CLOSING MANAGER

• Provide information to all stakeholders in a timely manner

• Ensure all contractual timelines are strictly followed

• Liaise with your business advisors, CPA, and attorney

• Anticipate and facilitate the resolution of any issues that may arise during the closing process

CONCIERGE

• Facilitate all pre-sale home preparation

• Provide you with referrals to experts, including legal advisors, accountants, insurance experts, builders, landscapers, interior designers, rental experts, home staging, painters, contractors, home inspectors, moving services, and more

DEDICATION & COMMITMENT

WHAT MY CLIENTS ARE SAYING

David is professional, knowledgeable, and extremely responsive. He is by far the best agent I have ever worked with. David was engaged with my transaction from start to finish, and I felt very comfortable with each step of the selling process. My expectations were exceeded!

CASEY

David Watkins efficiently and brilliantly handled and negotiated the sale of our home. The entire process was seamless, and he obtained multiple offers in a one-week period. The winning offer far exceeded the listing price. He is a trusted professional.

DON P.

I am so very glad that I chose David to sell my Woodland Hills house. He is an amazing person and real estate agent. He was always there for me with great suggestions, support, and help throughout the entire process. From the time I decided to list, David provided guidance on the best way to present the property, and I'm very happy that I followed his advice. He is a superb negotiator, juggling multiple offers and then closing in a timeframe that worked perfectly. I would recommend David to anyone selling their home — he is awesome! CSTOCKCA

DEDICATION & COMMITMENT

WHAT MY CLIENTS ARE SAYING

I work in lending and have worked with numerous Realtors on transactions. David was top-notch. He held regular open houses, leveraged social media marketing, and utilized his book of clients and contacts. He provided frequent feedback on what was happening in the area with comparable homes and helped us position our home to get top dollar. He was forthright throughout the process, making it predictable and stress-free.

ALEX

David is a true professional who is client-focused. David represented us on both the buy and sell end. Ultimately, with David's direction, we purchased a wonderful home and sold our home for over listing. As with all real estate transactions, there were ups and downs, and I'm glad David was there through all of them. I highly recommend David.

ARTNM

If you want your house sold at the right price and quickly, you must choose David, the best marketing engine in Calabasas. Thank you, David, for always being available and patient.

BARRY L.

THE BRANDS BEHIND

The A gent

A real estate company, regardless of its size, is only as good as the individual agent working for you. The founders of Pinnacle knew this when they formed the company in November of 1985. They set out to create a full-service company of trained professional agents that would provide the kind of service clients expected and deserved but rarely received. That philosophy is reflected in their name and corporate goal, which is to provide the “Pinnacle of Professional Service.”

Pinnacle opened for business in 1985 with eight agents in a 1,900 square foot office in Northridge. Pinnacle now has over 1,000 agents with 14 office locations throughout Los Angeles and Ventura Counties. Pinnacle is the number one real estate firm in our marketing areas and has been for many years. The company owns and operates its escrow division and is associated with a leading title company and lending affiliates. Pinnacle is also the exclusive company associated with Leading Real Estate Companies of the World and Luxury Portfolio International.

YOUR TEAM OF PROFESSIONALS

WHY PINNACLE?

You need a partner who knows the neighborhoods, the market, and the process. Someone who can advise you when to think on it, sleep on it, or go all in on it because this is about much more than bricks and sticks. This is about your future, and you don't want to just live with it. You want to love it!

OUR PRINCIPLES

We strive to provide the Pinnacle of Service. Our goal is to guide you smoothly through your real estate needs. Pinnacle is your ally and your friend throughout the process. We are honest, polite, helpful, and grateful!

THE PINNACLE ADVANTAGE

PREPARE FOR SALE

We will help you put your best foot forward in presenting your home for sale. You know that project that you kept putting off or didn't want to deal with? Let our team of designers and vendors prepare your home to sell. Chipped paint, outdated kitchens, whatever it is — our team can help!

• Renovated homes tend to sell faster and for more money

• Let our expert team of designers and vendors take care of the work for you

• Don't pay a penny out of pocket!

MAKE ANY HOME YOUR DREAM HOME

With limited inventory in many areas, sometimes you find the right home in the right location, but it doesn't quite check all of your boxes. Let Pinnacle Advantage Concierge help make your new home meet all of your expectations.

• A team of designers and vendors work to make any home your dream home

• You no longer have to settle for a home that isn't quite right

BUY BEFORE YOU SELL

Worried about having to write an offer that is contingent on the sale of your home... when writing a non-contingent offer could be the key to winning your dream home? With the Pinnacle Advantage Concierge, you don't have to wait to write non-contingent offers!

• Remove seller concern and get your offer accepted

• Avoid paying two mortgages

• No need to prepare your home for showings

Leading Real Estate Companies of the World ® (LeadingRE) is the home of the world's market-leading independent residential brokerages in over 70 countries, with 550 firms and 136,000 sales associates producing 1.2 million global transactions. Our by-invitation-only network is based on unparalleled performance and trusted relationships that result in exceptional client experiences.

At a time when many people talk about being “global,” LeadingRE truly lives it — having built a powerful international presence long before being global was in fashion. With members in over 70 countries, we have connections in all corners of the world — extending membership only to firms that are leaders in the markets they serve and share values like local insight, global worldview, trusted experience, and high performance.

LUXURY PORTFOLIO INTERNATIONAL ®

As the luxury division of Leading Real Estate Companies of the World ® , Luxury Portfolio International ® has direct relationships with the best independent property brokerages and the most well-connected top agents in cities around the globe. LPI markets approximately 50,000 listings annually and features more $1 million+ properties in the U.S. than competitor sites. LeadingRE members handle $296 billion in U.S. home sales volume, more than any other real estate network, franchise, or brokerage brand. Sources such as Unique Homes magazine, The Wall Street Journal, and REALTrends have ranked Luxury Portfolio as listing the most expensive properties, having the best sales associates, comprised of the most influential leaders in luxury real estate, and more. We are truly luxury.

MY STRATEGIC

Marketing Plan

DETERMINING YOUR HOME'S VALUE

David's objective is to sell your home:

› FOR THE HIGHEST POSSIBLE PRICE

› WITHIN YOUR PRESCRIBED TIMEFRAME

› WITH THE MOST FAVORABLE TERMS

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — David will survey current market conditions, determine fair market value, and review a variety of other factors that will allow him to help you strategize and properly position your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing in order to appeal to the right buyers, which is the key to maximizing the true value of your home.

MARKETING FOR MAXIMUM EXPOSURE

Selling your home can be a very exciting and often emotional experience. As a luxury real estate professional, David has found that a successful home sale is the result of partnership and teamwork — combining an understanding of your requirements and goals with his knowledge, expertise, effective marketing strategies, and extensive resources. David recognizes that collaboration with his sellers allows them to:

• Prepare for the "Window of Opportunity"

• Spotlight the appeal of their location

• Prepare and present the home to emphasize its features and benefits

• Highlight the home's best attributes through professional photography

• Showcase the home on the market through strategic marketing

• Maximize the exposure of the home through our extensive network

• Leverage the brokerage's reputation and recognition

• Elevate the market perception of the home's value

• Promote the home locally, nationally, and internationally

• Maximize the home's web exposure

• Ensure the home is set up to be shown to potential buyers

• Re-evaluate market conditions and review value to understand your home's perceived value and potential when negotiating

• Consummate the sale

• Secure your next dream home and guide you through another successful transaction

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

MAKING THE MOST OF INITIAL INTEREST

ACCORDING TO REAL ESTATE CONVENTION, THE THREE MOST IMPORTANT CRITERIA TO CONSIDER WHEN BUYING A PROPERTY ARE LOCATION, LOCATION, LOCATION.

MARKETING YOUR LOCATION

Buyers are often attracted to a location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s strengths and weaknesses is important when determining a listing price and very significant in the marketing of your home.

Anticipating potential buyer misconceptions, preconceptions, and understanding the nuances of your home’s appeal can make a difference in how the home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

PREPARING YOUR HOME

Increasing the appeal of your property will create a lasting impact on potential buyers. Together, we will prepare an inviting environment for the most likely buyer looking to purchase your home.

The following is important to keep in mind when listing your property for sale:

CURB APPEAL

Keeping your landscape pristine and adding creative touches to your yard, such as colorful foliage, will create an immediate impact on passers-by and potential buyers.

PROPERTY REPAIRS

Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property.

CLEANLINESS AND STAGING

Keep your property uncluttered, fresh-smelling, and well-lit from top to bottom. Pay attention to details: ensure all lightbulbs are working, place a vase of fresh flowers near the entryway, and have your windows and carpets cleaned. Consider professional staging to elevate your home's appeal.

PROFESSIONAL TOOLS AND RESOURCES

PROFESSIONAL PHOTOGRAPHY

First impressions are lasting. Skilled photographers know how to use composition, color, and lighting to enhance your property. A fully prepared home that is professionally photographed will speak volumes to the viewer before the home is even visited.

PRINTED MATERIALS

Professionally designed and printed materials such as property brochures, postcards, and more are tangible resources to attract buyers to the home.

DIGITAL TOOLS

Using current technology helps showcase the true essence of the property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.

NETWORKING

Working with a well-respected agent with an extensive network of contacts is key to getting your home sold. With a large database curated over years in the industry, David can proactively identify buyers for your home.

WEB EXPOSURE

95% of buyers search for homes online as their first step in the home buying process. Placing your home online allows it to be seen locally, nationally, and internationally on a computer, tablet, or cell phone.

SOCIAL MEDIA

Posting your home on various social media platforms is a powerful way to increase the exposure of your home to an extremely large pool of potential buyers.

SHOWING THE HOME

Broker open houses and private tours are ways to encourage other real estate agents to experience your home and recommend showing it to their potential buyers. This is why preparing the home is so important — sometimes, real estate agents are more particular than their buyers. Your home needs to be 'show ready' at all times, which can be difficult when you are living in the home. However, preparations completed up front will pay dividends in the end — declutter/remove unnecessary items, create space, then the final prep and touches can be added around your busy schedule. Next, set a plan for the best times to show the home. Every potential buyer will be pre-qualified. During showings, a fully guided tour will be provided to ensure that the home's features and benefits are showcased and explained to maximize the buyer's perception of value.

FINALIZING THE SALE

David’s proprietary system tracks all showings, all Realtor and buyer feedback, as well as marketing effectiveness on your home, and produces a report that provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives for your home sale. A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step in the transaction can be overwhelming with all its moving parts. However, David will be by your side to guide you through the process — to keep in constant communication, track the progress of your escrow, and keep the transaction on schedule.

Dream Home

LOCATING THE RIGHT PROPERTY

When you are ready to buy your next property, David's knowledge of your requirements, likes, and dislikes will be the foundation of a new search to locate your next perfect dream home. He understands that luxury buyers require more than just searching for a home on the internet. Allow David to leverage his extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors for you.

DEFINING YOUR GOALS & OPTIONS

Defining your goals and reassessing your requirements for your new home will facilitate the creation of an action plan and help set appropriate expectations. Questions to consider may be:

• Where are you thinking of moving — locally or out of state?

• Do you have a budget? Are there any financial considerations?

• What do you and your family need from your next home?

• Are you looking for a turnkey or renovation property?

• What are your essential requirements during our search?

• When is the ideal time for you to move?

Clarity about your priorities will result in a more focused search. David provides buyers with a property comparison chart, coordinates showings, and gives his professional input after seeing each home. David will assist you in evaluating each home and reviewing the important criteria of homes visited. He will provide market data and information on resale potential to assist in narrowing your search. And when you find that perfect home, he will guide you in negotiating the best offer based on the condition of the home, length of time it's been on the market, showing activity, location, the urgency of the seller and the value of comparable homes. Ultimately, David will protect and represent your best interests and will ensure you feel confident in your offering and eventual purchase price.

DAVID'S COMMITMENT TO YOU

David Watkins commits to you his decades of experience and local knowledge. You will benefit from his access to a variety of technology, a wide network of local area agents, and awareness of available homes not yet on the market. David keeps his finger on the pulse of the real estate market to benefit both sellers and buyers.