Erica Galli - Listing Book

DISCOVER A NEW LEVEL OF Excellence WITH ERICA GALLI

A PREVIEW OF

ERICA GALLI

AND RE/MAX TERRASOL

Meet Erica Galli

Erica Galli is a highly accomplished luxury listing agent specializing in serving coastal communities in Orange County, California. She has a deep passion for the region's breathtaking landscapes and luxurious properties. Erica has established herself as a trusted and sought-after professional and her extensive local market knowledge, impeccable attention to detail, and exceptional client service set her apart in the competitive real estate landscape.

Erica boasts an intimate understanding of the area's unique charm and allure. Whether it's a stunning beach front estate or a secluded hilltop retreat, She possesses the

expertise to navigate the intricate nuances of the luxury real estate market, ensuring her client's needs are met and their expectations exceeded.

With a background in sales and marketing, Erica brings a dynamic skill set to her real estate career. Her strategic approach combined with her strong negotiation skills enable her to secure optimal deals for her clients. Her dedication to providing an unparalleled level of service has earned her a loyal clientele who value her professionalism, integrity, and unwavering commitment to achieving their real estate goals.

With a proven track record of successful deals and happy clients, I hope you will consider me to represent you.

Kind Words From My Clients

I don't even know where to start. First, I must say Erica put me right at ease — she knows her business inside and out. She is not pushy; she will let you decide for yourself what is best for you. She is very knowledgeable and very responsive; she might have 20 different things going on at once, but she's always there for you. There's no way I could have gotten a more pleasant, nose-to-the-grindstone, heads-up, well-qualified, and quality agent than Erica. If I had to start this process all over again, I would not hesitate and would love to have Erica at the helm. In short, YOU ARE THE BEST... Thank you so much, Erica!

– ANTHONY C.

Erica was a rockstar! She is always positive, helpful, and very accommodating. We had some problems in our process, but never from Erica, and she was our rock getting through this process. I can't say anything but positive things about her; if you are seeking a reliable, trusting, and helpful agent, you need Erica!

– SEAN C.

What can I say? Erica is one of the most pleasant and professional agents I've ever worked with. She worked really hard on my behalf to get me the proper listings for the type of home I wanted. Since I'm a Veteran, I felt that she worked extra hard to make sure everything about the buying process was fully understood and up to par. I would highly recommend Erica to anyone wanting an agent that you can trust and rely on. I wanted to rate Erica a 10, but since there are only 5 stars, I gave her that! Thanks again, Erica!

– CEDRIC J.

Full-Service Real Estate

When you hire Erica as your listing agent, she will become your home’s premier specialist in:

MARKETING

• Develop and implement a customized marketing plan

• Showcase your property with the finest marketing materials

• Research and develop an appropriate pricing strategy that meet your goals

• Maintain open communication so you stay informed

NEGOTIATION

• Present and negotiate with potential buyers or their agents on your behalf

• Advise you on the merits of each offer

• Keep your best interests as first priority

CLOSING

• Provide information to the buyer in a timely manner

• Accept only certified bank drafts

• Liaise with your lawyer/notary and deliver the necessary documentation

• Facilitate answers, resolve any issues during the closing process, and ensure the process is completed seamlessly

CONCIERGE

• Provide you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

RE/MAX TerraSol

Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is key to maximizing the success of selling and buying a home.

Whether you are buying or selling a home or you're just curious about the local market, RE/MAX TerraSol is dedicated to making your real estate experience memorable and enjoyable. Our agents live, work, and serve in our local communities and have the experience to get the job done in today’s market.

In addition to exceptional marketing strategies to help you sell your home quickly, RE/MAX TerraSol offers the latest technology to make the process of finding a home easier than ever. You will gain access to cutting-edge map search technology, our state-of-the-art mobile app, current market stats, and more.

RE/MAX Leads the Industry

MARKET SHARE / AGENT PRODUCTIVITY

RE/MAX associates average more sales than any other real estate agents in the world.

BRAND NAME AWARENESS

RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home.

ADVERTISING

In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.

WEBSITE TRAFFIC

Remax.com is the most highly visited real estate franchise website, attracting over 120 million visitors annually.

PROFESSIONAL EDUCATION

RE/MAX agents lead the industry in professional designations, awards, and recognition.

BY THE NUMBERS

RE/MAX has a global presence in over 110 countries and territories with over 140,000 agents, 9,000 offices, and numerous partner organizations around the world.

Outselling the Competition

Among the country’s largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume.*

DOUBLE THE OTHERS

RE/MAX agents averaged more than twice as many transaction sides as competitors.

HIGHER VOLUME BY FAR

RE/MAX agents averaged 67% more sales volume than the average for competitors.

The Worldwide RE/MAX Network

Tapping the global scope and phenomenal presence of the RE/MAX international network gives me a unique and powerful advantage. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through the RE/MAX network of over 140,000 associates in over 110 countries and territories, I have the inside track on buyers and sellers, allowing me to connect you with agents around the world

AMERICAS

• Argentina

• Belize

• Bolivia

• Brazil

• Canada

• Chile

• Colombia

• Costa Rica

• Ecuador

• El Salvador

• Guatemala

• Honduras

• Mexico

• Nicaragua

• Panama

• Paraguay

• Peru

• Suriname

• United States

• Uruguay

• Venezuela

CARIBBEAN

• Antigua & Barbuda

• Aruba*

• Bahamas

• Bonaire*

• British Virgin Islands*

• Cayman Islands*

• Curacao*

• Dominican Republic

• Grenada

• Haiti

• Jamaica

• Puerto Rico*

• St. Bartheleny*

• St. Kitts & Nevis

• St. Lucia

• St. Maarten/ St. Martin*

• St. Vincent/ Grenadines

• Trinidad & Tobago

• Turks & Caicos*

• U.S. Virgin Islands*

EUROPE

• Albania

• Austria

• Belgium

• Bosnia and Herzegovina

• Bulgaria

• Croatia

• Cyprus

• Czech Republic

• England*

• Estonia

• Finland

• France

• Germany

• Greece

• Georgia

• Hungary

• Iceland

• Israel

• Italy

• Kosovo

• Latvia

• Lithuania

• Luxembourg

• Malta

• Moldova

• Montenegro

• Netherlands

• North Macedonia

• Norway

• Poland

• Portugal

• Romania

• Republic of Ireland

• Scotland*

• Serbia

• Slovakia

• Slovenia

• Spain

• Sweden

• Switzerland

• Turkey

• Ukraine

• United Kingdom

MIDDLE EAST

• Egypt

• Jordan

• Lebanon

• Oman

• Saudi Arabia

• United Arab Emirates

• West Bank/ Palestine

AFRICA

• Angola

• Botswana

• Ethiopia

• Ghana

• Kenya

• Mauritius

• Morocco

• Namibia

• Nigeria

• South Africa

• Swaziland

• Tanzania

• Tunisia

• Uganda

• Zambia

ASIA/PACIFIC

• Australia

• China

• Guam

• India

• Indonesia

• Japan

• Macau

• Malaysia

• Mongolia

• Myanmar

• New Zealand

• Palau

• Philippines

• Singapore

• South Korea

• Sri Lanka

• Taiwan

• Thailand

*Denoted territory

Luxury Expertise

SOPHISTICATION. ELEGANCE. CLASS.

Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty.

Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.

The RE/MAX luxury home marketing program provides exclusive advertising incentives, specialized training, and distinctive marketing tools to RE/MAX agents so they can better serve discerning clients like you. When you work with a RE/MAX agent who specializes in The RE/MAX Collection, you’ll receive unparalleled service and an unforgettable experience.

DETERMINING THE VALUE OF YOUR HOME

For the HIGHEST possible price

The Objective

Our mutual objective is to sell your home:

In the SHORTEST amount of time

With the most FAVORABLE terms

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling homes requires a certain level of expertise, strategy, and exceptional marketing to the right buyers, which is key to maximizing the true value of your home.

Influences on Home Value

With any marketing strategy, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth and what prospective buyers are willing to pay for it is known as the “Fair Market Value,” as buyers are influenced by the following criteria:

• Location of the property

• Condition of the property

• Buyer demand

• Prices of similar properties on the market

• Recent sales of competitive properties

• Availability of financing

MARKETING YOUR LOCATION

According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.

Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

Maximizing Fair Market Value

Typically, market conditions are outside your control, but choosing to use a respected agent with extensive experience in the local market and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.

These key factors affect the sale of your home and are, for the most part, in your control:

MARKET FACTORS:

Price

Terms

Condition

Marketing Programs

Value

CONTROLLED BY: Seller Seller Seller

Realtor ®/Brokerage

Buyer/Market Conditions

The Window of Opportunity

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to best showcase its features and attributes, and a marketing strategy has been implemented to further increase exposure.

MARKETING STRATEGIES

TO SELL YOUR HOME

Preparing Your Home for Sale

First impressions are lasting. Therefore, it is important that your home is presented to potential buyers so that it not only shows well but entices them to envision it as a place to call their own.

Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is, it’s important that it is viewed with critical objectivity. Whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

PROFESSIONAL PHOTOGRAPHY

Whether in print or on the web, photos are often the first impression of your property a potential buyer will receive. Professional photographers know how to use lighting and composition to highlight the best features of your home and make it stand out among the rest.

DIGITAL TOOLS HOME STAGING

Using current technology helps showcase the true essence of your property and the surrounding environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the space and livability.

Staging can be a critical aspect of the listing process that helps buyers visualize themselves in your home. Well-staged homes look better, photograph better, show better, and often sell faster than non-staged homes.

Strategic Marketing Tools

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure to reach the intended buyers.

OUTDOOR SIGNAGE

The trusted yard sign is the #1 way to show your home is for sale — it is fast, effective, and easy to spot. Directional signs help guide people to the home.

NETWORKING AND REFERRALS

As a real estate agent, I have a large database at my disposal, especially my networks with other agents. Referrals are also important in the luxury market, as working with a well-respected agent lends to further exposure to an extensive network of contacts.

PUBLIC AND PRIVATE SHOWINGS

Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

PRINT ADVERTISING

In addition to local advertising, your home will be showcased to prospective buyers through various national and international publications.

PROFESSIONALLY PRINTED MATERIALS

The quality of materials reflect the quality of your home. Showcasing your home through professionally designed and printed materials is essential to setting it apart from the competition. Mailing directly to neighbors, potential buyers, and other Realtors is a powerful way to spread the message that your home is for sale.

SOCIAL MEDIA

Marketing your home across various social media platforms is a powerful way to instantly expose your home to an extremely large pool of potential buyers.

24/7 Web Exposure

With 95% of buyers looking for homes online, it’s important for your home to have a professional web presence. Listing your home on the web allows for maximum exposure where it can easily reach local, national, and global prospects. As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals through various real estate websites and syndication.

Showing the Home

Your home needs to be “show ready” at all times, which can be difficult to balance if you are still living there. We must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home; then the final prep and inviting touches are easy for me to add around your busy schedule. Additionally, every buyer will be pre-qualified. During each showing, I will be present to ensure the home's features are showcased and explained to maximize the perception of value.

Negotiation Expertise

Perhaps the most complex moment of the sales process comes when you get an offer on the home. Though there are many components to an offer, I will explain the entire process so that you are comfortable with all the steps involved.

POINTS TO CONSIDER DURING NEGOTIATION:

• The comparative condition of your home

• Length of time on the market

• Desire of buyer

• Your property's location

• Your urgency to sell

As your real estate professional, I will ultimately protect and represent your best interests. I am confident that my market research, knowledge of current trends, and understanding of buyer's motivations give me an advantage during negotiations in the sale of your home.

COUNTER OFFERS

Counter offers are generated by you, the seller, after a buyer has submitted a purchase offer. Typically, counter offers will state that the seller has accepted the buyer’s offer, subject to the particulars such as:

• Higher price (if buyer’s offer doesn’t match sale price)

• Increase the amount of the deposit

• Refusal to pay for certain reports or fees

• Altering closing and/or possession dates

• Modifying the contingency time frames

• Excluding personal property

One party can simply accept the counter and deliver it back to the other party or counter with another offer. This can go back and forth several times. However, time is always of the essence. Counter offers contain expirations, just like purchase offers, which means you can accept another offer while the buyer decides if they will sign the counter offer.

The Final Steps

EVALUATION AND ASSESSMENT

I will provide a comprehensive analysis by evaluating buyer response to showings, feedback from Realtors, and assess the impact of my marketing efforts on your home. These details help me formulate actionable recommendations and objectives.

Selling your home is important; therefore, it is equally important to ensure that its sale potential is maximized — whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

FINALIZING THE SALE

A myriad of details must be attended to before the sale of your home becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

THE SEARCH FOR YOUR NEW DREAM

HOME

Locating the Right Property

If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the right buyer to locating your next dream home. It takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.

EXCLUSIVE LUXURY NETWORKS

INSIDE LOCAL KNOWLEDGE & CONNECTIONS

STRATEGIC ONLINE SEARCH TECHNOLOGY

SUPERIOR PROSPECTING CAPABILITIES

Defining Your Goals and Options

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

• Where are you thinking of moving — locally or out of state?

• Do you have a budget?

• What do you and your family need from your next home?

• Are you looking for a turnkey or renovation property?

• What are your essential requirements during our search?

• Are there any financial considerations?

• When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is worth to you.

My Commitment to You

When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.