Gina Mancuso - Listing Book

EXPERIENCE REAL ESTATE AT THE

NEXT LEVEL

Presented by GINA MANCUSO Your Luxury Real Estate Specialist

GINA MANCUSO A PREVIEW OF

MEET GINA

My name is Gina Mancuso and I’ve lived in San Diego for over 23 years. Originally from Omaha, Nebraska, I came to this beautiful place in 1999 seeking gorgeous weather, the ocean, and a slightly bigger city. I fell in love with all of it and never went back. I’ve lived in Pacific Beach, Carmel Valley, Cardiff-by-the-Sea, Encinitas, and Carlsbad so I have experience all up and down the coast of San Diego.

In Omaha, I spent three years as a real estate assistant and then moved to San Diego. I have over 25 years of experience in advertising across all platforms, including traditional and digital media. I own an advertising agency and have for the last 16 years. This expertise allows me to market homes effectively and efficiently. I understand how media works and I can utilize different tactics to sell your home. I am not afraid to invest in advertising because I know it works when done properly. This is a weapon that is very unique in real estate because the advertising landscape has changed so much and become so fragmented that most agents are overwhelmed and intimidated so they only do the basics if anything at all.

My territory includes all of San Diego; however, my focus is on North County. La Jolla, Del Mar, Carmel Valley, Encinitas, Carlsbad (including La Costa), Rancho Santa Fe, Oceanside, Vista, and San Marcos.

I am a mother to two beautiful teenagers that are the center of my universe, I play tennis, love to travel, and spend time with all of my amazing friends. And I am a die-hard Padres fan! I go to as many games as my friends and family can tolerate!

WHO YOU WORK WITH MATTERS

I am part of Battiata Real Estate. The Battiata team has sold close to 3,000 homes in San Diego and they offer unparalleled experience in North County.

WHY YOU SHOULD WORK WITH ME

BUYERS

9 My office has done over 2,000 transactions

9 I donate a portion of my net commission to a charity of your choice (bonus!)

9 I’ve lived in North County for 18+ years and I know the market

9 I have expanded search power in North County with on and off market opportunities

9 I work with the best in the business

9 I offer full transparency throughout the entire process

MY IN-HOUSE MARKETING

My marketing team delivers success for our clients through our unique approach, applying cutting-edge media planning and buying strategies on national, regional, and local levels (whatever is needed). Our in-house team of experts creates customized media solutions designed to reach your potential buyers. We are committed to selling your home for top dollar and deliver results through proven tactics to ensure our clients’ success.

HOW WE WORK

SEAMLESS INTEGRATION OF TRADITIONAL AND DIGITAL MEDIA

With so many different advertising options available, it is imperative to work with a company that understands the benefits and limitations of each when making media decisions. We have the know-how to combine all forms of traditional and digital media into an effective, multi-tiered campaign. The process involves handpicking the precise platforms that best work together to garner optimal results while also minimizing waste.

EXP REALTY

Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home.

At eXp Realty, our vision is to positively transform the world of work on a global scale. Our cloud-based technologies enable businesses to scale globally, with unlimited operational flexibility and resilience and gain on-demand access to real-time information, tools, and community. Through eXp, we aim to give every business and individual the means to achieve financial stability, profitability, and freedom to realize everyone’s potential.

“Our continued success is a testament to our long-held, people-first, and cloud-based approach to business, which has enabled us to uniquely thrive in any business environment.”

– Glenn Sanford, Founder, Chairman, and CEO of eXp World Holdings, Inc.

GLOBAL GROWTH

Founded in 2009, eXp Realty is the fastest-growing real estate brokerage in the world. They continue to drive innovation, breaking down boundaries and redefining the world of traditional real estate through their unique cloud-based model and unrivaled stateof-the-art tools and technology. eXp Realty’s global community of agents, leadership, and partners spans 24 countries, with over 86,000+ agents, leaders, and partners.

#1 TOP INDEPENDENT #3 CLOSED TRANSACTION SIDES

Ranked by Closed Transaction Sides for 2021

#1 TOP MOVER: TRANSACTIONS

Ranked by Largest Increase in Closed Sides from 2020 To 2021

#1 TOP 5-YEAR MOVER: SALES VOLUME PERCENTAGE

Ranked by Largest Increase in Sales Volume Between 2017-2021

Ranked by Closed Transaction Sides in 2021

#4 CLOSED SALES VOLUME

Ranked by Closed Sales Volume for 2021

#4 BILLIONAIRES’ CLUB

Ranked by at Least $1 Billion of Closed Sales Volume in 2021

Source: The RealTrends Five Hundred, 2022

DETERMINING THE VALUE OF YOUR HOME

Our mutual objective is to sell your home:

› FOR THE HIGHEST POSSIBLE PRICE

› IN THE CLIENT’S DESIRED TIME FRAME

› WITH THE MOST FAVORABLE TERMS

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale.

Selling homes requires a certain level of expertise, strategy, and exceptional marketing to the right buyers, which is the key to maximizing the true value of your home.

INFLUENCES ON HOME VALUE

With any marketing strategy, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth (whether that is higher or lower than the selling price) and what prospective buyers are willing to pay for it is known as the “Fair Market Value.”

Buyers are influenced by the following criteria:

• Location of the property

• Condition of the property

• Buyer demand

• Prices of similar properties on the market

• Recent sales of competitive properties

• Availability of financing

MAXIMIZING FAIR MARKET VALUE

Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.

These key factors affect the sale of your home and are, for the most part, in your control:

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

THE IMPORTANCE OF DIGITAL CURB APPEAL

97% 9/10

of homebuyers used the internet to search for a home

41%

of recent buyers said looking online for properties was their first step in the process (first step for ALL generations)

61%

buyers reported photos were the most important website feature

more views homes with high quality photos receive (on average)

PREPARING YOUR HOME FOR SALE

VIP CONCIERGE SERVICE

Your home deserves the BEST. A client-first mentality is the core of our organizational culture. As a business owner with over 25 years of experience in marketing and advertising, I have the unique ability to control the entire scope of the marketing of your home by working with our in-house VIP coordinator to develop a customized marketing plan that seamlessly blends both traditional and digital marketing platforms to reach the right prospects.

PROFESSIONAL PHOTOGRAPHY

Whether in print or on the web, listing photos are often the first impression that a potential buyer will receive. Your digital curb appeal is the most important for attracting buyers. We work with professional photographers and videographers who understand and have the capabilities to highlight the unique features of your home.

HOME STAGING

Staging presents a welcoming, ready-to-move-in home that emotionally engages the buyer and raises its perceived worth. In turn, buyers may be willing to make a higher offer.

EXP + CURBIO

We’ve partnered with Curbio, the nation’s leading pay-at-closing home improvement solution for home sellers that want to sell fast and for the most money. We offer a white glove service that enables sellers to upgrade their home now and pay when it sells. We’ve got your pre-listing prep covered!

• No project minimums and no project maximums

• Full-scale project management and on-site Project Manager come standard with every project

• No fees, credit checks, or interest accrued

TRADITIONAL MARKETING STRATEGIES

NEXT LEVEL MARKETING FOR MAXIMUM EXPOSURE

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and needs to be a carefully prepared, strategically implemented plan. Using our premier marketing services, we ensure your home will become a highly prized item that is launched on the market with maximum impact to create the right exposure and reach the right buyers.

FLYERS AND BROCHURES

Print media still holds great credibility with many consumers. A tangible piece gives people the opportunity to have a physical takeaway that they can refer back to.

DOOR HANGERS

Door hangers are a quick, effective leave-behind that invites prospects to inquire more.

PRINT ADVERTISING

Your home can be showcased to affluent prospects through various national and international printed publications.

SIGNAGE

The trusted yard sign is the number one way to show your home is for sale. It is a fast, effective way to let prospective buyers know you are working with the best. We also use directional signs to help guide people to the home during open houses.

PUBLIC AND PRIVATE SHOWINGS

Broker tours are great events for allowing other real estate agents to see your home and in turn, recommend it to their potential buyers. We also host open houses, as well as welcome private showings to interested prospects.

NETWORKING AND REFERRALS

I will use my large database of contacts to connect with other agents to further expose your home. Referrals are also especially important, as you will want to work with a well-respected agent who has an extensive network of contacts.

DIGITAL MARKETING STRATEGIES

TENURED MARKETING AND MEDIA EXPERTS

Over 95% of home buyers begin their home search online, and we want to capitalize on that. Using our expertise and cutting-edge technology, we excel in marketing your home to consumers and real estate agents across the globe through our extensive digital marketing platforms.

DIGITAL ADVERTISING

We use Google Ads to bring in the right buyers for your home. With 24/7 exposure, online advertising is an effective way to reach a wide pool of prospects.

VIDEO AND DRONES

We use cutting-edge technology such as lifestyle videos, virtual tours, and aerial drone footage to help tell a story while providing a realistic depiction of your property’s space and livability.

SOCIAL MEDIA

Marketing your home across various social media platforms is a powerful way to instantly expose your home to an extremely large amount of potential buyers.

EXCLUSIVE MOBILE PLATFORM

We use our highly targeted, proprietary mobile ad platform to contact prospective buyers that may be hard to reach. Our platform serves ads during in-app activity, avoiding ad blockers, so your home can be seen when prospects are engaged in their favorite apps and are geographically relevant to the targeted location. This provides a seamless way to get them to take the next step.

CUSTOM PROPERTY WEBSITES

A dedicated website for your property elevates your home above the competition while allowing us to generate leads and to find that ideal buyer.

EXCLUSIVE LUXURY LIST

The finest homes deserve the finest marketing. Your luxury home will be advertised across prominent global media brands such as the Wall Street Journal, Robb Report, MarketWatch, and Unique Homes, translated and distributed throughout the world. We’ll also create a dedicated online showcase using professional photos, elegantly produced video, and aerial animation, along with robust exposure on social media platforms like Facebook and YouTube.

SHOWING THE HOME

Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home; then, the final prep and inviting touches are easy for me to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

MARKET ANALYSIS

My market report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as the marketing effectiveness of your home. This will provide you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

LOCATING THE RIGHT PROPERTY

If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next dream home.

It takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.

EXCLUSIVE LUXURY NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

INSIDE LOCAL KNOWLEDGE & CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES

DEFINING YOUR GOALS AND OPTIONS

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

• Where are you thinking of moving — local or out of state?

• Do you have a budget?

• What do you and your family need from your next home?

• Are you looking for a turnkey or renovation property?

• What are your essential requirements during our search?

• Are there any financial considerations?

• When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

MY COMMITMENT TO YOU

When helping you look for a property, I will make recommendations based on my experience, knowledge, access to a variety of technology, and my network of agents and homes not yet on the market.

A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help narrow your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

Thank you for allowing us the opportunity to present you with the marketing services I can offer you and your property.

I would be pleased to assist you with the sale of your present home and purchase of your next home and the next one, because I’m not just providing a service, I’m building a relationship.

THANK YOU - Gina Mancuso