Jessica MacCallum - Listing Presentation Book by REAL Marketing

DISCOVER A NEW LEVEL OF

M AR KE T IN G EXC E L L EN C E

REALTOR®, CIPS, RENE, AHWD, Member of The Institute for Luxury Home Marketing

Jessica.MacCallum@CBRealty.com

T E F O R LU X U

+1 936.900.5325 E M TI ARKE

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Coldwell Banker Realty 1335-C Lake Woodlands Drive | The Woodlands, TX 77380

ABOUT JESSICA MACCALLUM Originally from Perú, Jessica’s background is in the oil and gas industry, where she traveled and lived abroad in many countries including Brazil, Argentina, Colombia, and Ecuador before settling down in the U.S. Jessica is a native Spanish speaker, and through her career, she became fluent in English and Portuguese, which allowed her to develop a keen understanding of growing relationships with international clients. Today, Jessica utilizes her expertise to help clients navigate the real estate market, which is a complex, cultural mosaic with buyers and sellers from many different backgrounds. She understands and is sensitive to different cultural needs; she handles every transaction with the greatest care and sensitivity. Jessica's deep understanding and an underlying respect for different cultures, the ability to speak multiple languages, and understanding of her clients' diverse requirements are what set her apart and help her clients succeed in their real estate goals. Jessica is proud to call the greater Houston area home. She also loves to travel with her two boys and husband. "I am available whenever my client needs, as I find it important to be in touch with them through their process, answering any questions and offering advice." x x x x x x

CIPS - Certified International Property Specialist RENE - Real Estate Negotiation Expert AHWD - At Home with Diversity Member of the Institute for Luxury Home Marketing Member of the National Association of Realtors Member of Houston Association of Realtors

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“It was a wonderful experience working with Jessica. She helped us with everything in our first home purchase. Definitely the best real estate agent!”

“I love Jessica so much. She is a knowledgeable Realtor, and she made the process for buying my beautiful home very smooth. She negotiated and got me a good price. I highly recommend her.”

- Nora D.

- Farahnaz S.

“Jessica was very dedicated and honest. She did everything possible to get us the house we wanted. Highly recommended.”

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TES TIMON IALS

“I’ve had the pleasure working with Jessica on two real estate transactions and she’s awesome! She’s a hard working Realtor with her clients’ best interests in mind and always goes above and beyond. I look forward to working with Jessica again in the future!”

- Fabiana V.

- Chris P.

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FULL SERVICE REAL ESTATE When you hire Jessica MacCallum, she will become your home’s: MARKETING MANAGER • Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Help determine the best price in line with market forces • Communicate regularly, so you are informed and knowledgeable LIAISON MANAGER • Introduce new buyers to your property • Pre-qualify the buyers to avoid time-wasters • Provide you with timely updates on viewings and feedback NEGOTIATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as her first priority CLOSING MANAGER • Provide information in a timely manner to the buyer • Only accept certified bank drafts • Liaise with your lawyer/notary to deliver necessary documentation • Facilitate answers and resolve any issues during the closing process, and afterward, ensure it is completed seamlessly CONCIERGE • Provide you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, stagers, rental experts, painters, handymen, home inspectors, and moving services -3-

ABOUT COLDWELL BANKER The Coldwell Banker brand is the oldest and most established residential real estate franchise system in North America. In fact, in many ways, it was the original real estate “start-up.” Founded by young entrepreneurs Colbert Coldwell in 1906 and later Benjamin Banker, Coldwell Banker changed the way people bought and sold homes across America, ultimately becoming one of the most trusted real estate brands in the world. More than 100 years later, the Coldwell Banker network is still continuously recognized for its innovation and leadership across 3,000 offices in 49 countries and territories.

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COLDWELL BANKER REALTY Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is also important. What a brokerage offers both the agent and their clients, in terms of service levels and products, is key to maximizing the success of selling and buying a home. Coldwell Banker Realty is committed to supporting Jessica MacCallum and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community. Coldwell Banker Realty is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions – they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and offer quality service.

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OUR MUTUAL OBJECTIVE Sell your home: For the Highest Possible Price In the Shortest Amount of Time With the Most Favorable Terms

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INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth — whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

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MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are, for the most part, in your control. Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS: Price Terms Condition Marketing Programs Value

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CONTROLLED BY: Seller Seller Seller Jessica MacCallum/Coldwell Banker Buyer/Market Conditions

THE MARKETING TIMELINE

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CB CONCIERGE Staging Landscaping Curb Appeal De-clutter Assessment Painting and More!

IMAGERY Daytime Photography Twilight Photography Aerial Footage Lifestyle Video Virtual Tour

FLOOR PLAN Comprehensive Floor Plan Virtual Walkthrough Matterport 3D 360° Tour

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LISTING LAUNCH

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MLS Syndication International Sites Coldwell Banker National Referral Network Landing Pages

SIGNAGE For Sale Sign Open House Signs Sign Riders Additional Signage Extras

EMAIL CAMPAIGN Property Announcements Open House Announcements Targeted E-Blast campaigns

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PRINT CAMPAIGN Flyers Postcards Brochures Advertising Package

DIGITAL CAMPAIGN • • •

Featured on Coldwell Banker Pages Lead Generation Campaigns Social Media CB Command Integration

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EVENTS Broker Open Broker Tour Open House Special Events

THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure, typically when your home is new on the market.

ACTIVITY

(Amount of Interest)

To capitalize on this window, it is crucially important that your home is ready for sale, priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

TIME ON MARKET

(Weeks)

- Graphic for Illustrative Purposes Only -

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MARKETING YOUR LOCATION The three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how its positioned — one man’s displeasure can be another’s delight!

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PRESENTING YOUR HOME First impressions are lasting; therefore, it is important that your home is presented to potential buyers so that it not only shows the home well but entices potential buyers to start envisioning it as a place to call their own. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

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PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible. Professional photographers provide high-resolution photos that should be presented in a home’s marketing materials. Whether print or web, these photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside of your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

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PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your homes exposure and requires more than just listing your home for sale on the Internet and the local REALTORS® listing service; it needs to be a carefully prepared and strategically implemented plan. Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers. YARD SIGNS AND DIRECTIONAL SIGNAGE: The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directionals help guide people to the home. PUBLIC AND PRIVATE SHOWINGS: Broker tours and open houses are great ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important sometimes real estate agents are more particular than buyers. NETWORKING AND REFERRALS: Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell.

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NOTIFY TOP LOCAL AGENTS: Contacting and connecting with top local agents in the area is more than just a professional courtesy; more often than not it is all you need to do. REALTORS® are in constant communication with their clients, they will know if there is a buyer or a listing available for purchase.

VIRTUAL TOURS THROUGH ONLINE VIDEO MARKETING: Creating a digital experience and footprint is an integral part of advertising in the 21st century. WEB EXPOSURE: 95% of buyers look at homes online as their first step in the home-buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether on a tablet, computer, or cell phone.

LOCAL ADVERTISEMENTS: For some homes advertising locally can be the best way to generate interest, especially when a home has features that are particularly important to the local community.

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VIRTUAL AND IN-PERSON OPEN HOUSES When today’s buyers turn to the web to get information about a house, from property details to a photo gallery and video tour, does holding an open house still make sense? Absolutely! Even with a virtual open house, nothing beats speaking to a live person while touring a home. An open house is a great opportunity to get face-to-face with decision makers! Buyers love open houses. Sellers need buyers. Research indicates that 48% of buyers use open houses in their home search. Plus, when I host your open house, I highlight all the best features of your property. That’s something only a knowledgeable listing broker can do. An open house is a win-win for everyone.

Homes with open houses sell, on average, for $9,046 MORE and spend 7 FEWER DAYS ON MARKET than homes without open houses.*

*Source: National Association of REALTORS®, 2019 - 17 -

PLATFORM FOR 24/7 WEB EXPOSURE Coldwell Banker is committed to providing best-in-class technology, unparalleled expertise, and world-class service for every client. With 95% of home searches beginning online, it’s essential that your house has a polished and professional web presence. With your listing featured on the Multiple Listing Service (MLS) and ColdwellBanker.com, your home will get maximum exposure. The Coldwell Banker’s national and global partnerships enable me to develop my international marketing strategy to make the selling process even more seamless and to reach more clients worldwide than has ever been possible. The total reach of our listing syndication includes hundreds of real estate sites, including the top 15: 1.

ZILLOW - 36,000,000 Monthly Visitors

TRULIA - 23,000,000 Monthly Visitors

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HOTPADS - 1,750,000 Monthly Visitors

YAHOO HOMES - 20,000.000 Monthly Visitors

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ZIPREALTY - 1,500,000 Monthly Visitors

REALTOR.COM - 18,000,000 Monthly Visitors

12.

APARTMENTS.COM - 1,500,000 Monthly Visitors

REDFIN - 6,000,000 Monthly Visitors

13.

RENT.COM - 1,400,000 Monthly Visitors

HOMES.COM - 5,000,000 Monthly Visitors

14.

AUCTION.COM - 1,300,000 Monthly Visitors

APARTMENT GUIDE - 2,500,000 Monthly Visitors

15.

FORRENT.COM - 1,200,000 Monthly Visitors

CURBED - 2,000,000 Monthly Visitors

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RE/MAX - 1,800,000 Monthly Visitors

TARGETED DIGITAL MARKETING I tap my database of prospective clients to directly target the most likely buyers for your home. Because I know the neighborhood, I can identify and email clients whose homebuying goals (location, home size, price, etc.) most closely match your property.

99% of consumers check their email daily. Mobile opens account for 46% of all email opens!

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PRINT MEDIA AND PRINT MARKETING Coldwell Banker agents strategically advertise in several publications. Our property advertising appears in local, regional, and international publications, all of which target specific audiences addressing the unique needs of each property or estate listing. We also work with in-house designers to create custom media packages for each of our listings. We also partner with competitive marketing agencies who provide industry-standard design and high-end printing with a wide range of stocks, sizes, and textures to give your marketing elements a competitive edge.

REAL ESTATE

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SHOWING THE HOME Your home needs to be ‘show ready’ at all times — this is difficult to balance when you are still living in the home. However, if all the preparation is done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy to add around your busy schedule. From boosting curb appeal to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just baked cookies or scented candles all help to show the home to its best potential.

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MARKET ANALYSIS The market analysis is compiled from a system that tracks your showings, all REALTOR® and buyer feedback, and my marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations, and objectives. Selling your home is important; therefore, it is equally important to ensure that its sale potential is maximized — whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

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FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process— to keep in constant communication, track the proceeding, and to keep things on schedule.

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LEVERAGE MARKETING TO BUY YOUR DREAM HOME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from determining the perfect location to finding your next dream home. In the world of real estate, it takes more than just searching for a home on the Internet, so allow my innovative marketing strategies, extensive network of connections, and exceptional knowledge open the right doors.

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On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.