Joann Samelko-Listing Book-Jun22 by REAL Marketing

DISCOVER A NEW LEVEL OF

MARKETING EXCELLENCE W I T H T H E J OA N N SA M E L KO T E A M

A Preview of The Joann Samelko Team AND NORTHSIDE REALT Y

The Joann Samelko Team Highly Skilled: Highly skilled and technically competent. The Joann Samelko Team is a solution oriented, tech-savvy team that motivates and nurtures each other. Each team member has the experience and ability to assist a wide range of seller and buyer clients, from first time homeowners to those seeking or selling luxury properties.

Listing Management: The Joann Samelko Team has a shared goal of providing efficient and professional listing

management to ensure a smooth transaction. A member of the team is always available to respond to and interact with a seller, handle questions from buyers and buyers agents, show the property, conduct an open house, and restock the on-site marketing materials.

Local and Independent: The Joann Samelko Team is affiliated with Northside Realty. Northside Realty is one of the largest local independent real estate firms in North Carolina. Northside’s livelihood is here in North Carolina, and our earned money is spent here. We are your neighbors!

Meet Joann Samelko Joann is a versatile take-charge professional dedicated to unmatched client service. She believes in maintaining the highest level of service and integrity, providing sound real estate advice, and making the process of buying or selling a home as enjoyable and easy as possible. Originally from Detroit, Michigan, Joann has called North Carolina home for nearly 20 years. She loves living in North Carolina and says, “the weather and lifestyle make you feel like you are on vacation everyday.” Joann started her real estate career in 2002. Her experience prior to real estate includes account management, sales, and sales management in both the corporate and small business environments. In addition to working with sellers and buyers, Joann manages relocation program development and ongoing relocation program initiatives for Northside Realty, Inc. In her spare time, she enjoys finding new restaurants, dining out, and spending time with family and friends.

Designations: Certified Luxury Home Marketing Specialist (CLHMS), Certified Residential Specialist (CRS), Graduate

Realtor Institute (GRI), Accredited Buyer Representative (ABR), Accredited Staging Professional (ASP and IAHSP), and Seniors Real Estate Specialist (SRES)

Markets Served: The Triangle Area, The Sandhills, and The Coast Memberships: Triangle Multiple Listing Service, NC Regional Multiple Listing Service, Raleigh Regional Association of Realtors, North Carolina Association of Realtors, Cape Fear Realtors, National Association of Realtors, and Worldwide ERC

Joann Samelko

Affiliated with Northside Realty Realtor®, Broker Relocation Director The Joann Samelko Team 919.616.2555 jsamelko@gmail.com www.JoannSamelko.com

Client-First Philosophy Our Client-First Philosophy The Joann Samelko Team works with buyers and sellers with a client first philosophy. This philosophy has been cultivated over years of experience working with clients and helping them achieve their real estate goals. There are many qualities and skills that go into being an excellent real estate professional - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skill, and a high-quality professional network, all of which are hallmarks of how we work. In our experience as real estate professionals, we’ve also found that providing the very best service is essentially about putting our clients first. This means being accessible, being good listeners as well as good communicators, and responding quickly to your needs. This client-first philosophy has always been our approach, and it requires us to continually improve our skills and ways of doing business. In addition, we’ve found that the latest technologies are enabling us to do everything we’ve always done, only much more quickly and efficiently. They’ve also helped us to extend the range of services provided to clients. So, when you decide that you’d like to buy or sell a home, please contact us. Let us be your trusted advisors.

What Clients Are Saying About Joann “Having bought and sold over fifteen homes over my lifetime, I can state Joann has been the most professional and knowledgeable of all our agents. Her marketing strategy of selling our home was superior in every category as compared to other Realtors; she was an excellent communicator, followed up with us on each house showing, gave us her opinion and most of all, SOLD OUR HOME. I highly recommend Joann to represent you if you are buying or selling your home, and you will not be disappointed.” - Robert & June Johnston “Joann is an outstanding Agent. I have sold and bought homes over the past 40 years, and she is one of the very best. And she works hard to earn your trust. She has great skills in selling and buying homes.” - James Blackburn “Joann Samelko helped us sell one home and buy two homes over the years. She is determined, persistent, diligent, and professional. She really knows how to do it. We could not havebeen as successful without her.” - Kempton (Sandy) Smith “Joann Samelko is the consummate professional real estate agent. Over the past few years, she sold two homes for us, both of which sold within one to two weeks! Her advice as to a fair market price, negotiating the final sale price, and even how she advertised and marketed the properties were right on target. In addition to selling houses, Joann was also our agent for the purchase of homes in Raleigh. She worked tirelessly to find just the right homes for us to consider and then looked out for our best interests every step of the way through closing and even after!” - Ellen Caplan “Joann was wonderful! She was very professional and always presented our options in great detail. She was very responsive to my calls and emails. She prepared excellent information on other listings to help us determine a list price. She worked tirelessly with the buying agent to negotiate the final sale. I would definitely recommend Joann to anyone buying or selling a house!” - Jessica Biggerstaff

Northside Realty • Independent Full-Service Residential Real Estate Firm • Over 130 Broker Associates • Full Service Residential Real Estate Agency • Serving Chatham, Durham, Franklin, Granville, Harnett, Johnston, Lee, Moore, Orange, Wake, and Regional Counties • Member of the Worldwide ERC® • Member of Local, State, and National Real Estate Associations: Triangle Multiple Listing Service NC Regional Multiple Listing Service Raleigh Regional Association of Realtors North Carolina Association of Realtors Cape Fear Realtors Association National Association of Realtors

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Full Service Real Estate When you hire Joann, she will become your home’s:

MARKETING MANAGER

• Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in-line with market forces • Communicating regularly so you are informed

LIAISON MANAGER

• Introducing buyers to your property • Following up with all buyers and buyers agents that have viewed your property to obtain their reaction to your property • Providing you with timely updates on viewings and feedback

NEGOTIATOR

• Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Keeping your best interests as first priority

CLOSING MANAGER

• Providing information to buyers and buyers agents in a timely manner • Liaising with the closing attorney and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, painters, handymen, home inspectors, and moving services

The Power of Storytelling in Real Estate FACTS TELL , STORIES SELL .

Creating and Telling Your Home’s Story Every real estate agent has access to MLS listings and can post features of a property online and in print and social media. We go one step further and create a compelling story about your home and design our marketing plan around the story of your home. Real estate is all about personal stories. People raise families in homes. Couples overcome challenges to purchase properties. Children befriend the kids from their neighborhood and play together. Homes today are more than living space, they are our lifestyle, our workplace, our recreation hub, and our retreat. Every home has a story, and we’ll tell your home’s story. We start by walking the house with you and finding out details and memories of the different rooms. Memories can be used to tell a story, such as holidays spent gathering in the family room, special meals in the dining room, prom or wedding pictures on the staircase, or family pizza nights spent in the kitchen. Our story of your home will bring the facts to life for the target buyer of your home. Stories add value!

Determining The Value of Your Home

The Objective Our mutual objective is to sell your home: For the highest possible price › In the shortest amount of time › With the most favorable terms Prior to implementing any marketing strategies, it is critical to go through a process of discovery - determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling homes requires a level of expertise, strategy, and exceptional marketing to the right buyers and are the key to maximizing the true value of your home.

Discover A New Level OF MARKETING FOR YOUR HOME

Marketing for Maximum Exposure Selling your home can be a very exciting experience, but it can also be an emotional one. As a Realtor®, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources. Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography, Matterport 3D/virtual tours, drone aerial photos and videography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Discuss and review the market progress report of your home — feedback is essential to review ongoing market conditions and prospect’s reactions • Manage all the details of your transaction • Finalize your sale

The Window of Opportunity The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

Activity

(Amount of Interest)

Making the Most of Initial Interest

Time On Market

9 (Weeks)

- Graphic for Illustra ve Purposes Only -

Marketing Your Location According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned.

Prepare To Present Your Home First impressions are lasting. Preparing your home is one of the most critical steps to maximize its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or repairs, these should be addressed before the home is listed. Market preparation brings more value to the process of selling your property for the highest price.

PROFESSIONAL PHOTOGRAPHY

Photos matter. Photography must reflect your property. Whether print or web, photos are often the first impression a potential buyer will receive. Numerous photos are taken during a photoshoot. and we spend significant time reviewing all the pictures taken to assemble only the best ones to use. We intentionally focus on a lead picture for your listing to capture the buyer’s interest. We have approximately two seconds to entice a buyer to keep them engaged and compel them to come and see your home. We take advantage of new and varied technology to showcase the true essence of the property. Lifestyle pictures, virtual tours and videos provide a realistic depiction of the intended space and livability. A photoshoot is the time when a home must shine - both figuratively and literally. A fully prepared home shot in its best natural light from various angles will speak volumes to the viewer before and after the home is visited.

Professional and Strategic Marketing Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and in the multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PUBLIC AND PRIVATE SHOWINGS Broker tours and open houses are ways for other real estate agents to see your home and recommend it to their potential buyers. This is why preparing the home is so important — we’re here to make real estate agents and home buyers fall in love with your home, and it all starts with that impression. ADVERTISING We will showcase your home through targeted print and digital media. Local advertising is not sufficient — your property will be exposed across the globe. You home will be showcased through publications such as the Wall Street Journal. It will also be highlighted in Facebook and Instagram advertising, Adwerx retargeting ads, and premium websites: WorldProperties.com and ProxioPro.com.

NETWORKING AND REFERR ALS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the market, as you will want to work with a well-respected agent with an extensive network of contacts.

WEB EXPOSURE 95% of buyers look at homes online as their first step in the home buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether on a computer, tablet, or cell phone.

DESIGNATION AND MEMBERSHIP Working with an agent who holds professional designations in real estate is critical as you look to maximize the exposure of your home. A credentialed agent has the specialized education, knowledge, and expertise to help clients navigate home buying and selling scenarios.

VIRTUAL TOURS / ONLINE VIDEO MARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.

Professional Printing and Direct Mail The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors® are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a 10-mile radius of their present home.

A Platform For 24/7 Web Exposure With 95% of home buyers beginning their search on the Internet, we want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and Realtors®, across the globe, through our extensive online partnerships.

Showing The Home Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, when preparations are done upfront — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home; then the final prep and inviting touches are easy for us to add around your busy schedule. We’ll make every showing of your property count. We will showcase your home to maximize the perception of value. Every buyer will be pre-qualified. Prior to the first showing, we will create a high-quality printed room-by-room showing guide. The showing guide will enable agents showing your home to highlight every feature and nuance of your property easily and fully.

Market Progress Report The market progress report is compiled from a monitoring system that tracks your showings, all Realtor®, buyer feedback, and marketing effectiveness on your home. This report provides you with an in-depth comprehensive list of all activities along with recommendations and objectives.

Finalizing The Sale A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that we are here to provide expert guidance — to keep in constant communication, track the process, and to keep things on schedule.

Discover A New Level OF EXPERTISE TO FIND YOUR NEW HOME

Finding Your Next Home If you are looking to buy or sell another property, let our knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next dream home. In the world of real estate, it takes more than just searching for a home on the Internet, so allow our extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

Exclusive Networks

Strategic Online Search Technology

Inside Local Knowledge & Connections

Superior Prospecting Capabilities

Defining Your Goals and Options In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •

Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

Locating The Right Property When helping you look for a property, we will make recommendations based on our experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and objective inspection of each home, combined with such factors as market data and resale potential, will help narrow your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, we will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, this will protect and represent your best interests.

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home and the next one because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.