21 STEPS

1. Walk the property and discuss possible ways to enhance the value

2. Consult about the pricing strategy — not pricing it too high to scare away buyers, nor too low to leave money on the table

3. Staging and editing to ensure the home professionally photographs at its best

4. Professional photography with up to 50 pictures; drone photography; video/virtual tour set to music; Matterport 360°

5. Prominent placement of For Sale sign in the front yard

6. E-blast over 850 Russ Lyon agents before the home hits the market AND promote your home at the first weekly sales meeting after listing

7. Design color brochure and write a fact sheet

8. Design multi-photo postcards for direct mail to the surrounding area

9. Enter into the MLS. If seller agrees, post as ‘coming soon’ for up to 30 days before it is classified as active

10. MLS listing picked up by many online sites, including Zillow, Trulia.com, Realtor.com, NYTimes.com; Sotheby’s International Realty, WallStreetJournal.com, and foreign publications1

11. Post listing on social media sites

12. Post listing on Sotheby’s International Realty website

13. Actively market and present your home to agents in other markets where people move to Phoenix from

14. Contact neighbors, our buyer leads, past clients, and other centers of influence to find qualified buyers

15. Make personal phone calls to brokers who have listed and sold in and around your area in the past 12 months

16. First weekend, start open houses on a weekly basis

17. Hold Broker open house on the first Tuesday after the first open house

18. Weekly updates on market feedback as well as monthly re-evaluation of pricing

19. Represent you on all offer presentations to ensure negotiating for the best possible price and terms

20. Handle all the follow-up upon a contract being accepted — all mortgage, title, and other closing procedures

21. Ensure that check or wiring to the correct bank is done at closing