Kimberly Loveland - Marketing Book by REAL Marketing

INSPIRED PROPERTIES of COLORADO

DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE WITH KIMBERLY ROARK LOVELAND

PERSONALIZED GUIDANCE TO INSPIRE YOUR NEXT MOVE

KIMBERLY ROARK LOVELAND REALTORÂŽ, Real Estate Counselor

303.268.0615 krloveland@inspired-properties.com www.inspired-properties.com RE/MAX Professionals 23955 E Plaza Avenue #101 Aurora, CO 80016

I am a Denver native who, after living in several different places in the United States, chose to come back home to Colorado 11 years ago! I am dedicated to being the ultimate advocate for my clients, ensuring they receive the best possible care as they transition from one home to another. The sale and purchase of a home is one of the largest financial transactions most people experience in their lives. It can also be one of the most complex, emotional, and time consuming. This is where I come in. I am here to ensure the process is skillfully managed with finesse. I want this transition to be as painless for you as possible. The following information will show you how I am going to do that.

FULL SERVICE REAL ESTATE When you hire me, I will become your home’s: MARKETING MANAGER

NEGOTIATOR

• Showcasing your property with the finest print and

• Presenting and negotiating on your behalf

digital marketing

with potential buyers

• Developing and implementing a customized

• Advising you on the merits of each offer

marketing strategy

• Keeping your best interests as first priority

• Helping to determine the best price in line CLOSING MANAGER

with market forces

• Dispensing information to the buyer in a

• Communicating regularly so you are informed

timely manner

and knowledgeable

• Accepting only certified bank drafts • Facilitating answers and resolving any issues during

LIAISON MANAGER • Introducing new buyers to your property

closing, and ensuring its seamless completion

• Pre-qualifying buyers to avoid time-wasters CONCIERGE

• Providing you with timely updates on viewings

• Arranging access to experts, including:

and feedback

legal advisors, insurance providers, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

-1-

RE/MAX PROFESSIONALS Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is also important. The level of service and quality of products that a brokerage offers to both the agent and their clients are key to maximizing the success of selling or buying a home. RE/MAX Professionals boasts the finest Realtors in the Denver metro area. For more than 30 years they have led the industry in sales, technology, and professionalism. Recently RE/MAX Professionals was recognized as the fastest growing RE/MAX in the world with over 400 agents. RE/MAX Professionals is committed to supporting me and my clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.

BRINGING VALUE TO THE LIVES WE TOUCH AND THE COMMUNITIES WE SERVE.

-2-

OUR CORE VALUES TEAM

ATTRACT

The power of â&#x20AC;&#x2DC;oneâ&#x20AC;&#x2122; results in a powerful team. Teamwork

We strive to attract the best agents and staff. We

is expected at every level of our company.

provide our Realtors and clients the right technology, tools, services, and marketing advantages to help them meet their goals.

BELIEVE We believe in people who believe in themselves. We believe in those people who want to grow personally

CULTURE

and professionally.

We believe in an environment of mutual respect and courtesy. We provide an environment of support and training.

PASSION We have a passion for integrity, fairness and excellence.

TRUST We trust our leadership to make decisions that are best for every level of our company.

We succeed when we surpass our expectations.

-3-

LOCAL COMMUNITY SUPPORT RE/MAX Professionals agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community serving their clients’ needs as well as being a part of the daily lifestyle.

CHILDREN’S MIRACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the U.S. and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.

SUSAN G. KOMEN ® FOR THE CURE RE/MAX affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer.

PROFESSIONALS MIRACLES FOUNDATION Hundreds of children each year are stricken with a life threatening illness or a debilitating condition that will be with them for a lifetime. Other children are involved in tragic accidents and need help. Established in 2002, Professionals Miracles Foundation is a non-profit who helps families of sick children in their time of need.

-4-

THE POWER OF RE/MAX

-5-

RE/MAX LEADS THE INDUSTRY MARKET SHARE AND AGENT PRODUCTIVITY

NUMBER OF COUNTRIES SERVED

RE/MAX agents average more sales than other real

RE/MAX has offices in over 100 countries, more than

estate agents in the United States.

any of its competitors.

BRAND NAME AWARENESS

ADVERTISING

RE/MAX is the most recognized brand in real estate

RE/MAX has the real estate industry’s strongest

— their national advertising campaign positions the

presence in national television advertising, helping

RE/MAX name in front of millions of buyers and sellers

to make the RE/MAX hot air balloon one of the most

all over the country, and is designed to keep the brand

recognizable business logos in the world.

in the forefront of their mind when it is time to buy or WEBSITE TRAFFIC AND ONLINE SEARCHES

sell their home.

Remax.com is the most visited real estate franchise PROFESSIONAL EDUCATION

website in the world, attracting over 90 million visitors

RE/MAX agents lead the industry in professional

annually who can view your home in over 43 languages.

designations, awards, and recognition.

-6-

RE/MAX: LEADERS IN THE INDUSTRY RE/MAX IS THE MOST PRODUCTIVE U.S BROKERAGE WHEN RANKED BY BRAND1

Keller Williams: 22%

Independents: 12%

RE/MAX

Century 21: 9%

Better Homes & Gardens: 2% Coldwell Banker: 9%

Sotheby’s: 3%

Berkshire Hathaway: 4%

ERA: 3% Misc. Franchises: 4%

©2018 RE/MAX, LLC. Each office independently owned and operated. 1Based on 2018 REAL Trends 500 data, citing 2017 transaction sides and sales volume for the 1,752 largest participating U.S. brokerages (ranked by transaction sides). Averages calculated using brokerages that reported agent counts. 2Source: RE/MAX first-party data for full-year 2017. More visits than any other national real estate franchise website, according to Hitwise data, full-year 2017, report of all U.S. real estate franchisors among website visits in the “Business and Finance-Real Estate” category.

-7-

LOCAL EXPERTS, GLOBALLY CONNECTED Tapping the global scope and phenomenal presence of an international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 100,000 associates in over 100 countries, RE/MAX has the inside track on buyers and sellers around the globe.

THE WORLDWIDE RE/MAX NETWORK NORTH AMERICA • Bonaire • Cayman Islands • Canada • Mexico • United States SOUTH AMERICA • Argentina • Bolivia CENTRAL • Brazil AMERICA • Chile • Belize • Colombia • Costa Rica • Ecuador • El Salvador • Guyana • Guatemala • Peru • Honduras • Suriname • Nicaragua • Uruguay • Panama • Venezuela CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados

EUROPE • Albania • Austria • Belarus • Belgium

• Bosnia and Herzegovina • Bulgaria • Croatia • Czech Republic • Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta

• Montenegro • Netherlands • Norway • Poland • Portugal • Romania • Scotland • Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon

-8-

• Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe

ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand

DETERMINING THE VALUE OF YOUR HOME

-9-

THE OBJECTIVE

Our mutual objective is to sell your home:

For the highest possible price

Âť

In the shortest amount of time

Âť

With the most favorable terms

Prior to any marketing strategies being implemented, it is critical to go through a process of discovery, determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

- 10 -

INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth — whether that is higher or lower than the selling price — and what a buyer is willing to pay for it, is known as the “Fair Market Value,” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

- 11 -

MAXIMIZING FAIR MARKET VALUE Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME. The following key factors affect the sale of your home and are, for the most part, within your control: MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

REALTORÂ®/RE/MAX Professionals

Value

Buyer/Market Conditions

- 12 -

MARKETING YOUR HOME

- 13 -

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, however, it may also be an emotional one. As a real estate counselor, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • Prepare for the “Window of Opportunity”

• Promote your home locally, nationally, and

• Leverage the attributes of your location

internationally

• Prepare and present your home ready for sale

• Maximize your home’s web exposure

• Highlight your home’s features through

• Always prepare your home so that it is ready to be

professional photography

shown to potential buyers

• Showcase your home to the market through

• Discuss and review the market’s analysis of your

professional and strategic marketing

home — feedback is essential in knowing the

• Maximize the exposure of your home through our

perceived value and potential for negotiation

extensive network

• Finalize your sale

• Leverage the brokerage’s reputation and

• Find your next dream home

recognition • Cooperate and communicate to maintain your home’s perception of value

- 14 -

THE WINDOW OF OPPORTUNITY

ACTIVITY

(Amount of Interest)

MAKING THE MOST OF INITIAL INTEREST

TIME ON MARKET

(Weeks)

- Graphic for Illustrative Purposes Only -

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale, priced at Fair Market Value, and prepared to showcase its features and attributes. We will employ a marketing strategy that will further increase its exposure.

- 15 -

MARKETING YOUR LOCATION The three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how it is marketed, when it is shown, and how it is positioned — one person’s displeasure can be another’s delight!

- 16 -

PREPARE TO PRESENT YOUR HOME

First impressions are lasting. Therefore, it is important that your home is presented to potential buyers so that it not only shows the home well, but entices potential buyers to start envisioning it as a place to call their own. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value â&#x20AC;&#x201D; together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity. Whether they are simple changes or major repairs, these should be addressed before the home is listed for sale.

- 17 -

ENSURING YOUR SUCCESS I do what it takes to ensure your success! The following is included at no additional charge: • Home staging consultation • Professional, high resolution photos • Virtual tours • Pre-inspection • Handyman services • Moving concierge • Professional cleaning

- 18 -

PROFESSIONAL PHOTOGRAPHY AND VIRTUAL TOURS

Photography must showcase your home in the best way possible. A fully prepared home â&#x20AC;&#x201D; clean and tidy, with clear sight lines, and shot in natural light â&#x20AC;&#x201D; will speak volumes to the viewer before and after the home is visited. I provide professional, high resolution photos that will be presented in my marketing materials, both print and online. We will take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer may be from outside your local area. Virtual tours provide a realistic depiction inside the home, allowing potential homeowners to envision themselves living in the space.

- 19 -

PROFESSIONAL AND STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing your home for sale on the Internet and local Realtor® listing service; it needs to be a carefully prepared and strategically implemented plan. Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers. YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PUBLIC AND PRIVATE SHOWINGS Broker Tours, open houses, and caravans are great ways for other Realtors to see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes agents are more particular than buyers. NETWORKING AND REFERRALS Realtors have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy or sell.

- 20 -

NOTIFY TOP LOCAL AGENTS

ONLINE VIDEO MARKETING

Contacting and connecting with top local real

Creating a digital experience through virtual tours

estate agents in the area is more than just a

and videos is an integral part in advertising to

professional courtesy; more often than not it

potential buyers in the 21st century.

is all you need to do. Agents are in constant communication with their clients — they will know

WEB EXPOSURE

if there is a buyer or a listing available for purchase.

95% of buyers look at homes online as their first step in the home buying process — this trend will

LOCAL ADVERTISEMENTS

only continue to increase over time. Placing your

For some homes, advertising locally can be the

home online allows it to be seen locally, nationally,

best way to generate interest — especially when a

and internationally, whether it is on a computer,

home has features that are particularly important

tablet, or cell phone.

to area buyers.

- 21 -

PROFESSIONALLY PRINTED MATERIALS AND DIRECT MAIL The power of showcasing your home and its unique features, through professional photography and sophisticated marketing materials, is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other real estate agents are some of most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home; they already love their community so are your biggest advocates! Knowing where the potential buyers are locally is powerful — after all 78% of homeowners purchase within close proximity of their present home.

Lisa Groth Realtor®

623.293.0172

Each Office Independently Owned and Operated.

canyon Ridge condos

LGroth@Remax.com www.CanyonRidgeCondoLiving.com

Real Estate Market Report | August 2017

ATTENTION POSTMASTER: Time Sensitive Materials

canyon Ridge

altor®

roth@Remax.com ww.MyCanyonRidge.com

2571 Autumn Woods Road | San Diego, CA 92126

Lisa Groth

Realtor®

623.293.0172

This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE.

Each Office Independently Owned and Operated.

This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE.

Featured Listing

me for our family in the price range we wanted. Lisa and her team worked with us of the way. We even closed early! We have already referred her to friends and family

ontinue to do so.” — Janice and Robert Smithson

Jonathan and Angela-Marie, you would like to have your home professionally marketed, call Lisa Groth at 623.293.0172.

1300 Oak Hill Avenue #704 2 Bedrooms / 2 Baths / 1,106 Square Feet / List Price: $575,000 This lovely unit offers 2 bedrooms, 2 full baths, an updated kitchen, and a living room/dining area featuring a wall of windows with southeast city views. Open floor plan ideal for entertaining.

Jonathan and Angela-Marie, Presented by home Lisa professionally Groth If you would like to have your marketed, callReal Lisa Estate Groth atSpecialist 623.293.0172. Your Canyon Ridge

Clients Are Saying

h helped us negotiate through the multiple offer market, and we were able to find the

2,516 Square Feet List Price: $475,000

Presented by Lisa Groth Your Canyon Ridge Condo Real Estate Specialist

Prepared Especially for

Jonathan and Angela-Marie, If you would like more information on this lovely home, or if you want to know what your home would sell for in the current market, contact Lisa today at 623.293.0172.

Jonathan and Angela-Marie Williamson

Prepared Especially for Jonathan and Angela-Marie Williamson

just sold by Lisa Groth

623.293.0172 Lisa negotiated the sale of this home for 100% of client asking price in 2 weeks! 2571 Autumn Woods Road | San Diego, CA 92126

- 22 -

San Diego, CA 92126 3 Bedrooms / 2.5 Baths

Located on a quiet street, this home features 3 bedrooms, 2.5 baths, a formal living room, and a dining area that overlooks the updated kitchen. Second floor master suite with custom finishes. Outside, the large backyard with canyon views will fulfill all your requirements for outdoor entertaining.

2571 Autumn Woods Road | San Diego, CA 92126

RE/MAX Real Estate 1234 Street Address San Diego, CA 92126 | 555.858.3300

Visit www.MyCanyonRidge.com to view all Canyon Ridge listings and recent sales.

2571 Autumn Woods Road

ATTENTION POSTMASTER: Time Sensitive Materials

LGroth@Remax.com www.MyCanyonRidge.com

Visit www.CanyonRidgeCondoLiving.com for current market activity, community information, and more.

nyonRidge.com for current market activity, community information, and more.

ATTENTION POSTMASTER: Time Sensitive Materials

LGroth@Remax.com www.MyCanyonRidge.com

Each Office Independently Owned and Operated.

23.293.0172

Each Office Independently Owned and Operated.

623.293.0172

RE/MAX Real Estate 1234 Street Address San Diego, CA 92126 | 555.858.3300

isa Groth

RE/MAX Real Estate 1234 Street Address San Diego, CA 92126 | 555.858.3300

nicely appointed Presented by Lisa Groth

Jonathan and Angela-Marie, If you would like moreYour information on Ridge this lovely home, or ifSpecialist you want to Canyon Real Estate know what your home would sell for in the current market, contact Lisa today at 623.293.0172.

Prepared Especially for Jonathan and Angela-Marie Williamson

RE/MAX Real Estate 1234 Street Address San Diego, CA 92126 | 555.858.3300

Real Estate Market Report | August 2017

ATTENTION POSTMASTER: Time Sensitive Materials

nicely appointed Presented by Lisa Groth Your Canyon Ridge Real Estate Specialist

Prepared Especially for Jonathan and Angela-Marie Williamson

PLATFORM FOR 24/7 WEB EXPOSURE

REAL ESTATE

With nearly 95% of home buyers beginning their search on the Internet, you will want to ensure your home receives maximum online exposure. As part of your marketing plan, your home will have unparalleled exposure to consumers and real estate professionals across the globe.

- 23 -

SHOWING THE HOME Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, if all preparations are done up front — unnecessary items removed, extra space created, and a plan implemented for the best times to show the home — then final prep and inviting touches are easy to add around your busy schedule. Boasting curb appeal, highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just baked cookies or scented candles all help in showing the home to its best potential.

- 24 -

MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketingâ&#x20AC;&#x2122;s effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations, and objectives. Selling your home is important to you so we need to ensure its sale potential is maximized â&#x20AC;&#x201D; whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, or increasing the marketing exposure.

- 25 -

FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. These final steps can be overwhelming with all their moving parts. I am here to guide you through the final process and will keep in constant contact to track the proceeding and keep things on schedule.

- 26 -

DISCOVERING YOUR NEXT HOME

If you are looking to buy another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search â&#x20AC;&#x201D; from determining the perfect location to finding your next dream home. In the world of real estate, it takes more than just searching for a home on the internet. Allow my innovative strategies, extensive network of connections, and exceptional knowledge open the right doors.

- 27 -

Thank you for giving me the opportunity to present this preview of the marketing and counseling services I can offer you and your property. I’m excited to assist you with the sale of your house, and the purchase of your next home — and the next one! I’m here to build relationships that allow me to provide outstanding service. Please let me know when I can help! Call me before you make any important real estate decisions; you’ll be glad you did!

INSPIRED PROPERTIES of COLORADO