C O M P A R AT I V E M A R K E T A N A LY S I S F O R
212 SPRING STREET P R EPAR E D BY L I S A G RO T H E S PE C I A L LY FOR JO NATHAN A N D A N G E L A -MA RI E W I L L I A MSON
A N INTRODUC TIO N Dear Jonathan and Angela-Marie, This complimentary Comparative Market Analysis (CMA) was created especially for you to establish the value of your home in the present market and thereby determine the price at which it should be marketed. I have compared and reviewed your home against other luxury homes currently on the market, whether for sale, under agreement or recently sold. While your home is undoubtably unique, analyzing the market by looking for homes that have similar style, location, features and/or condition provides a great insight that can be leveraged to maximize the potential value of your home. The comparative process known as the “market approach to value” is widely used by appraisers and agents. It is recognized and accepted as the reliable method of valuing residential real estate. When selling luxury properties, it is critical to not only appreciate the statistical value but also maximize the opportunity as well as the intrinsic and emotional value. I have included an overview of my professional commitment of service, my brokerage’s worldwide connectivity and our dedication of ensuring that your home receives the most sophisticated strategies and solutions through our innovative platform of services. I look forward to working with you. Regards,
Lisa Groth — Lisa Groth
MEET L IS A GRO T H The most important decision you make when buying or selling a home is to find the right REALTOR®. You need someone with experience, who is dedicated to looking out for YOUR best interests. Lisa Groth is an energetic, passionate, driven woman who thrives on going the extra mile. She is a devoted wife who loves being active and inspiring others to live well and be healthy. Lisa brings this same passion and drive to every relationship she develops. She is a top producer for Keller Williams, focusing on luxury properties and their communities. Lisa attributes her success in real estate to her ability to understand the individual motivations of each client and her desire to forge lasting relationships with them. She measures her achievements in any real estate relationship by the value she’s added and the difference she’s made. As a certified luxury home marketing specialist, Lisa is committed to staying on top of the latest trends in the local market. She also focuses on areas of specific concern for her clients, including upcoming local events and happenings and any news impacting the health and wellbeing of the community as a whole. • • • • • •
10 years of committed service in real estate Lifelong resident of your community Respected real estate agent within the community amongst homeowners and fellow REALTORS® Over 75 closed transactions per year Member of the Chamber of Commerce CLHMS Designee - Certified Luxury Home Marketing Specialist
LIS A G R OTH REALTOR®, CLHMS, CRS
623.293.0172 lisagroth@kw.com www.LisaGroth.com Keller Williams 123 Main Street San Diego, CA 92126 619.456.8900
FULL SERVICE LUXURY REAL ESTATE When you hire Lisa, she will become your home’s:
MARKETING MANAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you are informed LIAISON MANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time wasters • Providing you with timely updates on viewings and feedback NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority
CLOSING MANAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCIERGE • Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services
D E D I CAT I ON AND C OMMIT ME N T JUST ASK LISA’S CLIENTS: “Lisa has represented us in numerous real estate transactions. She always listens very closely to our needs and quickly understands what priorities. Her knowledge and experience of selling and buying homes in the luxury market are priceless, and she never tires of exploring new avenues to gain maximum exposure for our homes at all times.” — George Smith CEO Smith Enterprises
“Lisa Groth is simply professional. Her hard work, patience, and knowledge are second to none. I felt that she truly cared about what best suited my needs rather than just making a sale. She took the time to explain and educate me on things that I just would not have taken into consideration, but are the important differences in selling a home in the luxury market. I had a great experience and would highly recommend Lisa to be your Realtor.” — Adam Rundel CFO, The Industrial Corp.
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THE POWE R OF K ELLERWILLIAMS
KELLER W IL L IAMS Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home. Keller Williams is committed to supporting Lisa Groth and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.
OUR PHILOSOPHY The success of the Keller Williams philosophy and its commitment to the community has enabled Keller Williams to become a #1 Brokerage. Its owners are dedicated to honoring their reputation while strategically investing in enhanced products and services that will better serve their clients. Keller Williams is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.
K ELLER WIL L IAMS L E A D S THE INDUST R Y MARKETSHARE AND AGENT PRODUCTIVIT Y Keller Williams associates average more sales than any other real estate agents in the world. BR AND NAME AWARENESS Keller Williams is the recognized brand in real estate. Their national advertising campaign positions the Keller Williams name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as realestateconcepts.com, top-of-mind when someone decides it is time to buy or sell their home. ADVERTISING In the United States, Keller Williams has presence in national television advertising, helping to make the Keller Williams logo a recognized and respected emblem.
WEBSITE TR AFFIC AND ONLINE SE ARCHES
Realestateconcepts.com is a highly visited real estate franchise website, attracting nearly 50 million unique visitors annually. When consumers search online, “Keller Williams� is the most used search term among real estate brokerages. PROFESSIONAL EDUCATION Keller Williams agents lead the industry in professional designations, awards, and recognition. NUMBER OF COUNTRIES SERVED Keller Williams has a presence in nearly 100 countries, and numerous partner organizations around the world.
KEL LERWI L L I AMS A G E NT S HE LP PE OP L E FI N D T H EI R D R E A M HO M E U.S. RESIDENTIAL TR ANSACTION SIDES 2
1,000,000 900,000 800,000 700,000 600,000 500,000 400,000
300,000 200,000 100,000
Keller RE/MAX Williams
Keller Williams
Coldwell Banker
US RESIDENTIAL TRANSACTION SIDES 2 TRANSACTION SIDES PER AGENT1
960,000+
17.3
Century 21
ERA Real Estate
Sotheby’s
Better Homes & Gardens
BRAND AWARENESS (UNAIDED)3
COUNTRIES4
27%
95+
Not Provided
Not Provided
Berkshire Hathaway
Realty Executives
OFFICES WORLDWIDE AGENTS WORLDWIDE
6,986
104,826
K E L L E R WIL L IAM S OUT SE LL THE C OM P ETIT IO N AVERAGE RESIDENTIAL TRANSACTION SIDES PER AGENT
RESIDENTIAL TRANSACTION SIDES
AVERAGE RESIDENTIAL SALES VOLUME PER AGENT
17.3 960,000+ $ 3.9 Million
LOC AL EXP ERT S, G LO BAL LY C ONNECT E D Tapping the global scope and phenomenal presence of the Keller Williams international network gives Keller Williams a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 100,000 associates in nearly 100 countries, Keller Williams has the inside track on buyers and sellers around the globe.
THE WORLDWIDE NET WORK NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • Cayman Islands
SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Czech Republic
• Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal • Romania • Scotland
• Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates
AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe
ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
D E T ERM INING TH E VALUE OF YO UR H O ME
THE OBJEC TIV E Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery - determining the fair market value, the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy and exceptional marketing to the right buyers is key to maximizing the true value of your home.
M AXIM IZ ING FA I R M ARKET VALUE The following key factors affect the sale of your home and are, for the most part, in your control. Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.
MARKET FACTORS:
CONTROLLED BY:
Price
Seller
Terms
Seller
Condition
Seller
Marketing Programs
REALTOR /Real Estate Company
Value
Buyer/Market Conditions
ÂŽ
212 SPRING STREET - Skylark Estates
COMPA R AT IVE M ARKET AN ALY SIS FOR 212 SPRING STREET
O V E R V I E W | 2 12 S P RIN G ST R E E T 212 SPRING STREET This home is a perfect blend of modern and traditional in its design. It is understood that the home has been fully renovated with artful fixtures and stunning detail throughout. A chef’s kitchen has been incorporated with stainless steel appliances and various unique features. In addition, there are two fireplaces, an office, large walk-in closets in the master bedroom, a swimming pool, spa, fire pit and outdoor kitchen for entertaining.
BEDROOMS: 4
LOT SIZE: 7,544 SQ.F T.
TOTAL BATHS: 3.5
YE AR BUILT: 2010
LIVING ARE A: 4,321 SQ.F T.
GAR AGE: 3-CAR, AT TACHED
OV E R V I E W | S KYL ARK E STAT E S SK YL ARK ESTATES Skylark Estates is a luxury home master planned community in Glen Ellyn, nestled near the top of rolling hills that have beautiful sunset views. Skylark Estates is a warm, family-friendly neighborhood with several parks, hiking paths, and ball fields. An 8-acre park and an additional smaller park are just two blocks away. Also, within walking distance, a highly favored private school, St. Joseph’s Catholic School (Grades 2-8). Skylark Estates is served by the award-winning Glen Ellyn Unified School District. During the summer, the Glen Ellyn HOA sponsors potlucks in the evenings at a community park and the residents can meet and enjoy watching films outdoors. Although this quiet neighborhood makes a very peaceful home, this community is extremely convenient to shopping and freeways. In Glen Ellyn, you can shop at several local shopping centers and the weekly Glen Ellyn Farmers Market close by. You can attend the Community Theater, local movie theaters, or dine at the wonderful restaurants. Skylark Estates is minutes away from it all—exceptional local attractions including nearby lakes, the zoo, local wineries and tasting rooms, several challenging golf courses, and major shopping malls.
P R OP ERTY DETA ILS 212 Spring Street Glen Ellyn, IL 60137 Single Family Previous Sold Price: $855,000 Previous Sold Date: 4/2/2016
Area: Glen Ellyn Community: Skylark Estates Previous Days on Market (Total): 9
PROPERTY FEATURES Rooms: 9 Bedrooms: 4 Baths: 3F 1H Master Bath: Yes Fireplaces: 1 Year Built: 2010
TAX INFORMATION Pin #: I-04 B:0056 Map: I-04 Block: 0056 Lot: Assessment: $855,000 Taxes: $5054 Tax Year: 2017 Book: 13776 Page: 642 Zoning Code: RES
Color: Taupe Garage: 3-Car Parking: 6 Off-Street, Paved Driveway Handicap Access/Features: No Style: Tudor Type: Detached Approx. Acres: 0.1 Approx. Lot Size: 7,544 sq.ft. Approx. Living Area: 4,321 sq.ft.
SU G G E S TED L IS TING PR ICE After careful review of the data and considering the present market conditions, I would recommend:
A LISTING PRICE OF $897,000 While the price per square foot model suggests a slightly higher listing price, the finishes of the last comparable property are all brand new, since the house was completely renovated prior to its sale. This was taken into consideration when adjusting the price to best fit your property in its present condition. Please note that the large plot size of your home, new appliances, and master suite were also taken into consideration in determining my final price.
CO M PE TITION ON THE MAR K E T When pricing a listing to sell, we need to be aware of our competition when we go to market. NUMBER OF PROPERTIES: 4 PRICE R ANGE: $789,000 TO $910,000 AVER AGE PRICE: $839,500 MEDIAN PRICE: $849,000
ADDRESS
CITY
COMMUNITY
BEDS
BATHS
LIVING AREA (SQ.FT.)
LIST PRICE
LIST DATE
1125 Winding Ridge Road
Glen Ellyn, IL
Skylark Estates
4
3.5
3,789
$825,500
05/05/17
215 Eagle Mountain Drive
Glen Ellyn, IL
Skylark Estates
5
6.5
5,514
$879,000
05/06/17
6134 Sunset Mountain Place
Glen Ellyn, IL
Skylark Estates
3
4
4,056
$789,900
05/10/17
245 Skylark Crest Terrace
Glen Ellyn, IL
Skylark Estates
4
3.5
4,521
$850,889
05/20/17
PR O P E RTIES REC ENT LY SO LD Recent properties that have sold are a great indicator of value, and the dollar per square foot they sold for is a great piece of data to use. NUMBER OF PROPERTIES: 4 PRICE R ANGE: $789,000 TO $910,000 AVER AGE PRICE: $839,500 MEDIAN PRICE: $849,000 AVER AGE PRICE PER SQUARE FOOT: $240
ADDRESS
CITY
COMMUNITY
STATUS
BEDS
BATHS
LIVING AREA (SQ.FT.)
SALE PRICE
2150 Winding Ridge Road
Glen Ellyn, IL
Skylark Estates
Sold
4
3.5
3,789
$820,000
814 Eagle Mountain Lane
Glen Ellyn, IL
Skylark Estates
Sold
5
6.5
5,514
$881,500
5115 Sunset Hills Lane
Glen Ellyn, IL
Skylark Estates
Sold
3
4
4,056
$785,900
134 Skylark Crest Terrace
Glen Ellyn, IL
Skylark Estates
Sold
4
3.5
4,521
$846,000
Median price of properties comparable to yours $849,000 Predicted Price of your home based on ‘cost per square foot’: $897,000 Based on your property’s square footage of 4,321 and the average cost per square foot listed above as $240 per square foot
LIST P RI C E/S O L D PR I CE R AT I O FOR RE C EN T LY SO L D PR OP E R T I E S $900,000 $880,000 $860,000 $840,000 $820,000 $800,000 $780,000 $760,000 $740,000 $720,000
1
2
LIST PRICE vs.
3
4
SALE PRICE
ADDRESS
CITY
COMMUNITY
DAYS ON MARKET
LIST PRICE
SALE PRICE
SP% OF LP
1
2150 Winding Ridge Road
Glen Ellyn, IL
Skylark Estates
57
$825,500
$820,000
99.3%
2
814 Eagle Mountain Lane
Glen Ellyn, IL
Skylark Estates
18
$879,000
$881,500
100.3%
3
5115 Sunset Hills Lane
Glen Ellyn, IL
Skylark Estates
31
$789,900
$785,900
99.5%
4
134 Skylark Crest Terrace
Glen Ellyn, IL
Skylark Estates
6
$850,889
$846,000
99.4%
S O LD P R OP ERTY C OMPAR ISO N
MLS # Status List Price Sale Price List Date Off Market Date Sale Date Days on Market Style Bedrooms Full Baths Half Baths Total Rooms Square Feet Acres Lot Size (sq.ft.) Year Built Fireplaces Garage Spaces Garage Desc Basement Desc Int. Features Ext. Features Sewer & Water Waterfront Beach Desc Assessed Value Taxes Tax Year
212 Spring Street Glen Ellyn, IL 60137
2150 Brooks Road Glen Ellyn, IL 60137
814 Mystic Lane Glen Ellyn, IL 60137
134 Skylark Crest Terrace Glen Ellyn, IL 60137
Tudor 4 3 1 9 4,321 0.1 7,544 2010 1 3 Attached, Int. Access N/A Newly renovated Patio, Outdoor Kitchen City/Town Water N/A N/A $854,000 $5,054 2017
71416898 Sold $825,500 $820,000 03/09/17 04/20/17 05/05/17 57 English 3 2 0 8 3,871 0.1 6,033 2009 1 2 Attached, Int. Access N/A Updated Master Suite Patio, New Roof City/Town Water N/A N/A $800,100 $5,021 2017
71448503 Sold $869,900 $863,000 04/13/17 04/15/17 05/01/17 18 Craftsman 4 2 1 9 4,560 0.12 6,868 2005 1 2 Attached, Int. Access N/A Updated Kitchen Mature Landscaping City/Town Water N/A N/A $831,400 $5,087 2017
71447012 Sold $834,000 $829,000 01/08/17 04/19/17 05/09/17 101 Tudor 4 3 0 9 4,560 0.1 6,541 2003 0 2 Attached, Side Access N/A Open Floor Plan Patio, Wood Siding City/Town Water N/A N/A $801,510 $5,251 2017
59 TRA UM BE RG FA RM - s o l d b y L i s a G r o t h
DISCOVER A NEW LEVEL
OF LUXURY MARKETING FOR YOUR HOME
MARKETING FOR M A XIM UM EXP OSUR E Selling your home can be a very exciting experience but it will probably also be an emotional one. As a REALTOR®, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies and extensive brokerage resources. Together we will: • • • • • • • • • • • •
Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Prepare your home so that it is always ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home
THE WINDOW O F OP P ORTUN IT Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, is prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
(Amount of Interest)
ACTIVITY
MAKING THE MOST OF INITIAL INTEREST
1
2
3
4
5
6
7
8
TIME ON MARKET
9
10
(Weeks)
- Graphic for Illustrative Purposes Only -
11
12
13
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MA R K E T ING YOUR L OCAT IO N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important to know when determining price, but are actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!
PR E PARE TO P RESE N T YOUR HOM E First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed for sale.
PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
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PR OFES S IONAL AN D S T R ATEGIC M ARKE T IN G Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and the local REALTORS® listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.
YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PUBLIC AND PRIVATE SHOWINGS Broker tours, Open Houses, and Caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than the buyer. LUXURY ADVERTISING For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, The RE/MAX Collection Magazine and the James Edition.
NET WORKING AND REFERR ALS Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts. CLHMS DESIGNATION AND MEMBERSHIP Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. Knowledge, expertise, and access to a unique and targeted network is second to none.
WEB E XPOSURE 94% of buyers look at homes online as their first step in the home buying process. This trend will continue to increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone. VIRTUAL TOURS / ONLINE VIDEO MARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.
PR O F E S S IONAL P R IN T IN G A ND DIREC T MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home a part from the competition. Promotional materials that feature your home and mailed to your neighbors, potential buyers, and other REALTORS® is one of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a 10-mile radius of their present home.
A P L ATFORM FOR 2 4/ 7 WEB EXP OSUR E With nearly 94% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum online exposure. As part of the your marketing plan, your home will receive unparalleled exposure among consumers and REALTORSÂŽ across the globe through our extensive online partnership.
4550 WI NDY HO LLO W - s o l d b y L i s a G r o t h
S H O WING THE HOME Your home needs to be ‘show ready’ at all times — this is difficult to balance if you are still living in the home. However, ensure the preparation is done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a full guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the value of perception.
MARKET ANALYSIS Our market analysis report is compiled from a system that tracks your showings, all REALTOR®, and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
F I N A L IZ ING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that your REALTOR® is here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.