Linda Fox-Jarvis - Listing Presentation

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Elevated R E A L E S T A T E E X P E R I E N C E



MEET THE

LINDA F O X- J A R V I S TEAM


LINDA & S TEPHANIE | A MOTHER-DAUG HTER FOUNDED TE A M Linda Fox-Jarvis founded the TEAM in 1981, and Stephanie joined the Team in 2010. Our clients get the best of both worlds —Linda and Stephanie's 40+ years of real estate experience and knowledge, the latest in marketing strategies, amazing negotiating skills, Stephanie's unique technology and online skills, and more. As a Mother-Daughter Team, Stephanie and Linda treat their clients like FAMILY. They pride themselves in helping SELLERS sell their home for the highest possible price and terms, in the shortest amount of time, and with the least amount of hassle and inconvenience to their clients' family. Our market is unique and is always changing — Stephanie and Linda are always on top of the current market, offering their sellers an ELEVATED REAL ESTATE EXPERIENCE. We look forward to helping your family meet their real estate goals. Let OUR FAMILY help YOUR FAMILY make the next move!

4 THE LINDA FOX-JARVIS TEAM


M EE T T H E Team Stephanie chose to follow in her mother’s footsteps,

Stephanie is also a great communicator, developing

joining the real estate world in 2010 and is now

great relationships with the many parties involved in

Linda’s real estate partner and the Team Leader. She

a real estate transaction (agents, lenders, attorneys,

has learned the real estate business from the ground

inspectors, contractors, etc.) while also keeping our

up and has been building client connections and

clients informed and updated throughout the entire

working with both buyers and sellers for over 13 years.

process – from that first consultation to the closing

Born and raised in Virginia Beach/Norfolk, Stephanie

table. Stephanie is a graduate of Dickinson College

has intimate knowledge of all the neighborhoods in

with a Bachelor of Science degree in Biology, is on

the area. She takes the job of helping her clients find

the alumnae board of Cape Henry Collegiate, is a

their dream home and/or sell their current home

Certified Luxury Home Marketing Specialist with

very seriously, which includes negotiating on their

the Institute for Luxury Home Marketing, and is a

behalf to get the very best price and terms. Stephanie

BHHS Luxury Collection Specialist. She is the proud

is extremely organized, and her attention to detail

recipient of the BHHS Chairman’s Circle Award for

ensures every transaction is smooth, successful, and

multiple years. Stephanie lives in Great Neck with her

enjoyable for her clients.

husband of ten years and daughter.

STEPHANIE JARVIS CASKILL REALTOR®, CLHMS Team Leader, Listing and Buyer Specialist

stephanie@theLFJteam.com

• BHHS CHAIRMAN’S CIRCLE DIAMOND AWARD WINNERS • RANKED IN THE TOP ½ OF 1% OF BHHS AGENTS WORLDWIDE • #1 BHHS TEAM IN VIRGINIA 2ND QUARTER 2023

A LEG ACY DEFINED 5


M EE T T H E Team LINDA FOX-JARVIS Team Founder Associate Broker, CRS Marketing Director and Listing Specialist

linda@theLFJteam.com

Linda has been a resident of Tidewater/Hampton Roads and a REALTOR® for over 40 years, resulting in her extensive expertise in contract negotiations, legal issues, and knowledge of all the neighborhoods and communities in our area. Linda’s philosophy is that half of what we do as agents is to make sure that ALL parties of the transaction do their job, and to make sure nothing slips through the cracks. As Realtors, we are writing legally binding contracts, and want to be sure that there are no “loopholes” or “outs” for the other party to ensure every real estate transaction is a successful one. Linda is a graduate of Hood College with a Bachelor of Science degree, is fluent in French, is the founder of the non-profit organization, Crystal Ball For A Cure, which raises money to find a cure for MD and ALS, and is the recipient of many real estate awards, including Realtor Salesperson of the Year, BHHS Chairman’s Circle, and RE/MAX Top 100. Linda lives in Alanton with her husband of 44 years and two schnoodles.

6 THE LINDA FOX-JARVIS TEAM


M EE T T H E Team MAGGIE MADDOX FANNEY REALTOR® and Buyer Specialist

maggie@theLFJteam.com

Maggie brings to the LFJ Team her extensive real estate experience in NYC. Moving back to her hometown of Virginia Beach in 2022, she joined the LFJ Team as a Buyer Specialist, where she excels in assisting buyers in finding their dream home, negotiating the best price and terms possible for her buyers, and, most importantly, helping them WIN in multiple-offer situations. In addition, she assists the team with marketing and prospecting for buyers for our listings. Maggie's genuine kindness, calm demeanor, and attention to detail serve her clients well. She is a true real estate professional!

L AYNE PERRYMAN

MAE LINGBANAN

REALTOR® and Client Care Coordinator

Administrative Assistant and Client Coordinator

layne@theLFJteam.com

admin@theLFJteam.com

Layne recently joined our team and brings a positive,

Mae is the heart and soul of our team. She is always

gregarious personality while tending to all the details

there to support our team members and clients, is

of every transaction. She supports our team as a

our computer/technology guru, and is an integral

licensed assistant while providing top-notch real

part of our Property Management Division.

estate service to all of our clients.

A LEG ACY DEFINED 7


A B O U T Us The Linda Fox-Jarvis Team is a small team of caring professionals providing a superior level of service to our clients. We offer real estate solutions and concierge service to both buyers and sellers. Our results speak for themselves, with over 80% of our business coming from past clients and client referrals. We are a family run business ELEVATED. We promise we will help you make the very best real estate investments and will treat you and your referrals like FAMILY!

O U R M I S S I O N A N D C O R E VA L U E S Through the dedicated efforts of our team, we will provide our clients with the highest quality of real estate service, utilizing education and communication, industry knowledge, technology, and innovative thinking to produce timely and expected results. With a positive attitude, we will achieve this mission with honesty, sincerity, and sound moral principles. We seek to have a profound impact on our clients’ lives through our core values:

INTEGRIT Y

ACCOUNTABILIT Y

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DILIGENCE

DISCIPLINE


Kind W O R D S F R O M C L I EN T S "Stephanie and Linda’s knowledge of the market and their sound advice made possible the selling of my home in three days ABOVE ASKING PRICE! Their suggestions for preparing my home for sale were spot on and their contractor contacts took all the worry out of finding someone to do the updates! Friendly and approachable, they are easy to work with and made sure the closing went without a hitch. I was delighted with their responsiveness and their professionalism. I highly recommend them." — HOME SELLER

"Maggie has been such an asset in my home buying experience! She knows her stuff, and it shows! I was working with her from out of town, and the distance was never an issue for her. When I was unable to attend showings, she would go on my behalf and record a virtual walk-through so I could still see the home. As a first-time home buyer, she kept me informed throughout every step of the process, and she was always willing to answer my very many questions. I would highly recommend Maggie to anyone!" — HOME BUYER

"We would highly recommend Stephanie Jarvis Caskill for getting your house sold. Throughout the entire process, she promptly responded to our many questions. Drawing from her experience of what sells a house, she offered us excellent advice that quickly led to having our house under contract. Stephanie tended to the many details that came up with a professional, positive, ‘can-do’ attitude. Since we were selling long distance, Stephanie was a great resource for the various contractors to prepare our home prior to selling. We are so grateful for everything that Stephanie put into selling our house and highly recommend her." — HOME SELLER

A LEG ACY DEFINED 9


A B O U T T H E Brokerage In today’s real estate market, it is crucial that you work with a proven company that has professionals you can not only trust but who are guaranteed to go above and beyond to deliver you the best possible real estate experience. The Berkshire Hathaway HomeServices brand is one of the most recognized in the nation and is a name people trust for superb products and extraordinary service. Berkshire Hathaway HomeServices is a real estate brokerage franchise network designed for today’s real estate market. From first-time home buyers to high-end residential markets to middle-market communities to commercial real estate, our franchisees are down-toearth, nimble, and local experts. When our name goes on a real estate sign, it means something. It’s a promise of trust, integrity, stability, longevity, and the highest standards of work. And we don’t take that promise lightly. Berkshire Hathaway HomeServices is the name buyers and sellers trust.

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A L E G A C Y D E F I N E D 11



STEPS TO

SELLING YO U R HOME


L E T ' S G E T Started We begin by matching your objectives and priorities with the process of marketing and selling your house. The first three steps towards selling your house are: 1. Clarifying and prioritizing your expectations. 2. Defining the story of your house and neighborhood as well as your home’s target market. 3. Free professional staging consultation.

S E T T I N G E X P E C TAT I O N S Let’s review and prioritize the following topics to help us understand what’s most important to you in the sale of your property: COMMUNICATION How often do you prefer we talk? What’s your preferred method for communicating?

HOME SELLING DECISIONS Tell us about other possible factors affecting your decision to sell now.

MOTIVATION Why are you selling your home at this time?

MARKETING PLAN What aspects of marketing and advertising your home most interest you?

TIME FRAME How soon must you sell your home? PRICE Within what range do you expect to sell your home?

PREVIOUS HOME SELLING EXPERIENCE What was the most important thing you learned the last time you sold your home? RELOCATION ASSISTANCE Are you moving locally or out of the area?

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T H E I M P O R TA N C E O F

Communication

The Linda Fox-Jarvis Team prides itself on effective and productive communication with clients and all parties related to the transaction. We know that real estate is NOT a nine-tofive job, and we make ourselves available 24/7 through e-mail, phone, texting — you name it! Whatever way you choose to communicate with us, we will make sure we are always accessible. Not only that, we always want to make ourselves available to other agents, lenders, settlement companies, vendors, prospective purchasers, etc., so we can get your home sold and closed as quickly as possible. We find that consistent and effective communication, along with attention to detail, are the keys to a successful and enjoyable real estate transaction, and we have the results to prove it!

T H E 7 B E N E F I T S O F E F F E C T I V E C O M M U N I C AT I O N • • • •

Builds trust Prevents and/or resolves problems Provides clarity and direction

• • •

Increases engagement Improves productivity Promotes team building

Creates better relationships

A L E G A C Y D E F I N E D 15


D E T ER M I N I N G YO U R H O M E ' S Value Our objective is to sell your home for the highest possible price in the shortest amount of time, with the most favorable terms, and with the least amount of inconvenience to you.

P R I C I N G Y O U R H O M E C O R R E C T LY Your home is special and unique. Prior to implementing any marketing strategies, it is critical we review recent relevant property sales, evaluate other competing homes, analyze current market statistics, and then discuss the recommended marketing price.

I N F L U E N C E S O N H O M E VA L U E With any marketing strategy, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth (whether that is higher or lower than the selling price) and what prospective buyers are willing to pay for it is known as the “Fair Market Value.” Buyers are influenced by the following criteria: •

Location of the property

Condition of the property

Buyer demand

Prices of similar properties on the market

Recent sales of competitive properties

Availability of financing

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Fair M A R K E T VA LU E Typically, market conditions are not in your control, BUT choosing an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy IS in your control and will make all the difference in maximizing the true value of your home. These key factors affect the sale of your home and are, for the most part, in your control:

M A R K E T FA C T O R S :

C O N T R O L L E D B Y:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

Real Estate Agent

Value

Buyer/Market Conditions

A L E G A C Y D E F I N E D 17


Preparing YO U R H O M E First impressions are lasting. Therefore, it is important that your home is presented to potential buyers so that it not only shows the home well but entices potential buyers to start envisioning it as a place to call their own.

MARKETING YOUR PROPERTY Our marketing program for your home is built on three activities: PROMOTE TO PROSPECTIVE BUYERS

MARKET TO OTHER REAL ESTATE PROFESSIONALS

MAINTAIN COMMUNICATION

Print Advertising

Online

The Berkshire Hathaway HomeServices Network

Yard Sign

Open Houses

Referral and relocation resources

Review the results of our marketing activities, as needed

Target Marketing

Consult with you to finetune our marketing strategy, as needed

Multiple Listing Service (MLS)

Direct promotion to other real estate professionals

Open house for industry real estate professionals

Communicate feedback on showings

Weekly progress report

S TA G I N G / D E S I G N S E R V I C E S Prior to listing, our team will bring in our in-house designer for a comprehensive consultation to unlock your property’s potential. If the home is currently occupied, we’ll create a customized plan to utilize your furniture and ensure the property is in optimal showing condition. If vacant, we will provide options to select furnishings and decor that will compliment the style of your home and appeal to the target market.

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A L E G A C Y D E F I N E D 19


Strategic M A R K E T I N G Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

VIDEO AND TOURS In today’s real estate market, video marketing is absolutely critical when showcasing a home, as it shows the property in ways that static images simply cannot. Our team hires a professional videographer to ensure that we are creating stunning visuals that will make a lasting impression on potential buyers. In addition, Stephanie showcases the homes herself in these videos, giving a more personal touch to attract more viewers and activity on your property. These videos are featured on our YouTube channel, websites, and social media, PLUS we link them through a QR code on our print advertisements.

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SCAN HERE FOR A SAMPLE!


Strategic M A R K E T I N G PUBLIC AND P R I VAT E S H O W I N G S

NETWORKING AND REFERRALS

Hosting broker tours and open houses

database at our disposal as well as an

makes great opportunities for other real

extensive referral network of contacts

estate agents to see your home and

nationally and globally.

As real estate agents, we have a large

recommend it to their potential buyers.

PERSONALIZED EMAILS DIRECT MAIL

We send out a personalized "e-postcard”

We will create and mail “Just Listed”

to over 1,000 past and present clients of

postcards

The LFJ Team and approximately 500

to

your

neighborhood,

as well as to move-up and across

Virginia Beach REALTORS®.

neighborhoods. We'll also create a professional full-color brochure to be displayed in the house and the brochure box attached to the For Sale sign.

PROPERTY WEBSITE We will create a customized standalone website for your property that prospective buyers can visit to view its best features.

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A DV ER T I S I N G Plans PRINT ADVERTISING Your home will be viewed by potential buyers through various publications, including: •

Virginian - Pilot – Beacon section

Virginian - Pilot – Business section

Virginian - Pilot – Real Estate Home Guide

Virginian - Pilot – Main News

Coastal Virginia Magazine, Virginia Living, HAVEN Magazine, CoVA Biz Magazine, and HOMETOWNE Magazine (exclusive to BHHS RW Towne)

LOCAL PRINT ADVERTISING WEEKLY REACH (AVERAGE):

MONTHLY REACH:

ANNUAL REACH*:

586,740

2,513,147

30 MILLION+

Approximate Hampton Roads Population: 1.7 MILLION+

ANNUAL REACH IS OVER 17 TIMES THE HAMPTON ROADS POPULATION *Not including luxury collection advertising or other online display advertising.

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A DV ER T I S I N G Plans With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe.

ONLINE ADVERTISING

SOCIAL MEDIA ADVERTISING

We attract prospects in the very early

With a vast majority of people using social

stages of the home search process,

media on a daily basis, we want to take

creating a huge pool of consumer leads

full advantage of getting your listing in

and prospective buyers through our

front of potential buyers. We create “Just

robust submission to key websites.

Listed,” “Featured,” and ongoing posts on multiple social media sites, including

• •

Internet ads on 70+ websites

Facebook, Instagram, YouTube, etc. We

worldwide

also place Facebook sponsored ads to

CHALK sponsored online ads

targeted demographics searching for

to targeted demographics and

real estate, purchasing a home, etc.

additional websites •

www.BHHS.com (translated in 11+ languages)

www.FoxHomeLink.com

www.RWTowne.com

Zillow, Trulia, Realtor.com

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24/ 7 W EB Exposure Berkshire Hathaway HomeServices’ international syndication solution broadcasts listings to more than 70 websites worldwide viewed by potential buyers in 37 countries across five continents. We use all the resources available to increase the customer flow, which means more showings of your home to help generate a sale at the best price and terms.

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Showing T H E H O M E Keeping your home "show ready" during the listing period can be difficult to balance if you are living in the home; however, we are happy to assist. Our concierge service includes helping you prepare your home prior to listing by making recommendations on improvements that will increase the desirability and value of your home, including assistance with finding and coordinating contractors. We will also make recommendations on removing unnecessary items and creating more open space. We often say how you "live" in your home is different from how you "show" your home for sale. Additionally, we offer a professional staging consultation at no charge to you to assist in helping your home SPARKLE. We will communicate with you via email, text, or phone (your choice) for all showings. Every buyer will be pre-qualified prior to viewing your home, and we will follow up after the showing to obtain feedback from the buyers in terms of their positive or negative thoughts. This feedback is critical to evaluating how we are competing in terms of price, terms, and condition with other properties on the market.

THE "SHOW HOME"-READY CHECKLIST

I F Y O U H AV E 10 M I N U T E S :

I F Y O U H AV E O N E H O U R :

; Make the beds

Do everything on the 10 minute list, PLUS:

; Put all personal items/clutter into a

; Vacuum all carpeted areas and sweep

basket or box. Temporarily store it in the back of your car

all surfaces ; Clean all mirrors

; Empty all the garbage

; Wipe down the toilets

; Put down the lid to the toilet(s)

; Clear and wipe down all kitchen and

; Turn on all the lights

bathroom counters and sinks

; Ensure: the temperature is comfortable,

; Laundry should be clean and put away

the home smells good, the bathroom towels are clean, straight, and wmatch

; Sweep the front doorway; shake out

the mat

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Expert N EG OT I AT I O N Perhaps the most complex moment of the sales process comes when you get an offer on your

COUNTER OFFERS Counter offers are generated by you, the seller, after

home. Though there are many components to an

a buyer has submitted a purchase offer. Typically,

offer, we will explain the entire process so that you

counter offers will state that the seller has accepted

are comfortable with all the steps involved.

the buyer’s offer, subject to the particulars, such as

POINTS TO CONSIDER DURING N E G O T I AT I O N :

the following examples: •

Higher price (if buyer’s offer doesn’t match sale price)

The comparative condition of your home

Increase the amount of the deposit

Length of time on the market

Refusal to pay for certain reports or fees

Desire/Motivation of the Buyer

Altering closing and/or possession dates

Your property's location

Modifying contingencies

Your urgency to sell

Excluding personal property

M U LT I P L E O F F E R S We are still seeing multiple offer scenarios in our market depending on the property, pricing, condition, and location. This is truly where our team shines! When we receive multiple offers on a property, we prepare a spreadsheet for our sellers detailing all the terms of each offer so they can effectively evaluate and make the best decision in terms of selecting the "winning" offer. Sometimes it is not always the highest price offer. The key is selecting the best offer in terms of net price and terms to the seller, as well as other issues such as possession, closing date, financing, etc. Ask us for more details on this very important process.

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One party can either accept the counter and deliver it back to the other party or counter with another offer. This can go back and forth several times. Also, if another offer comes in while negotiating an existing offer, the seller can choose to accept or negotiate the second offer if the first counter has not yet been accepted. As mentioned above, this can be quite complex, especially since we are dealing with legally binding contracts. That's why it is SO IMPORTANT to select an agent who has exceptional negotiating skills. We pride ourselves on our negotiating skills. After 40+ years, we know how to negotiate to our seller's advantage while working with other agents to bring a positive conclusion for all.


Closing T H E D E A L Once we have negotiated the price and terms of the purchase and the contract is signed by all parties, we are halfway there. The final steps of getting from contract to closing can be a bit overwhelming with all of its moving parts; however, know that we are here to guide you through every step of the process. We track all the details, following up with the lender, attorneys, other agents, insurance companies, etc., keeping everything on schedule. Much of what we do is to make sure that everyone else does their job. We also maintain constant communication, keeping you apprised at all times of the status of the transaction details.

F I N A L I Z I N G T H E D E TA I L S A myriad of details must be attended to before the sale becomes final, including: •

Inspections — Home, Pool, Termite, Moisture, etc.

Insurance

Condo or POA Disclosures

Appraisal

Contingencies

Mortgage Approval

Loan Processing

Escrow Items

Title Search

Home Inspection & Appraisal Repairs

We pride ourselves on our constant communication with all the parties of the transaction and keep YOU, our seller, informed at all times.

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Know YO U R AG EN T QUESTIONS TO ASK THE AGENT YOU’RE INTERVIEWING

The LFJ Team

Are you a member of the Board of REALTORS®?

YES

What is your ranking on the Board of REALTORS®?

DIAMOND AWARD

How many years have you been selling real estate?

40+ YEARS

Are you a member of REIN (Multiple Listing Service)?

YES

Are you a member of the Circle of Excellence?

YES

How many years have you qualified for the Circle of Excellence Award?

40+

Have you achieved the CRS (Certified Residential Specialist) designation?

YES

Do you have a live person answer the phone during the week and on the weekends?

YES

Do you have a professional photographer take photos of my home?

YES

Do you provide a full-color feature sheet on my home? Can you provide a sample?

YES

Do you provide weekly progress reports with feedback to the seller?

YES

How many websites will my home be advertised on?

70+

Do you have an assistant to help with paperwork, errands, and administrative tasks to free you up to sell homes?

YES

Is your office manned seven days a week?

YES

Do you have featured/premier positions and color advertising for your listings?

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YES - Extensive


Know YO U R AG EN T QUESTIONS TO ASK THE AGENT YOU’RE INTERVIEWING

The LFJ Team

Do you create “Just Listed” postcards and e-cards?

YES

Do you advertise to cultivate military, civilian, and professional transfers?

YES

Do you market my home through neighborhood full-color mailings?

YES

Do you create a customized stand-alone website for my property?

YES

Do you create a video of my property and upload to YouTube?

YES

Do you advertise on television and radio?

YES

Do you advertise on social media websites?

YES

Do you have a brochure box on the “For Sale” sign?

YES

Do you advertise my home at military housing offices?

YES

Who talks to buyer prospects from ad or sign calls? Who decides whether and how often my home will be advertised? Does your company have other branches in Tidewater and Hampton Roads?

Our team of REALTORS® Linda and Stephanie YES - 18 offices

Does your company advertise on a national/international level?

YES

Does your company have a national relocation network that is a strong source of buyers?

YES

Do you negotiate on the seller’s behalf to get the highest possible price?

YES - negotiating is our strongest attribute

A L E G A C Y D E F I N E D 29


F O R S A L E BY Owner Thinking of selling your home For Sale By Owner? Think about these things:

Buyers know the seller is not paying a commission and tend to expect more price negotiation on FSBOs. FSBO properties attract bargain hunters. Buyers are unsure of property values and will usually offer less when not working with an agent. Buyers have no one to encourage them to make a decision when not working with an agent. FSBO properties have much less exposure to potential buyers. Buyers are looking at FSBOs for only one reason — to get a bargain. Otherwise, they would use a real estate agent, which doesn’t cost the buyer anything. As your REALTOR®, we will ultimately protect and represent your best interests. We are confident that our market research, knowledge of current trends, and understanding of buyer's motivations give us an advantage during negotiations in the sale of your home.

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Thank YO U Thank you for considering our team to represent you in the sale of your home. We know you have many choices; however, we are confident The LFJ Team's proven local expertise combined with the unmatched resources of BHHS RW Towne Realty will help ensure you obtain the highest sales price and best terms for your home, along with the least inconvenience to your family. We truly appreciate the opportunity to successfully represent you in the sale of your home. Sincerely,

Stephanie & Linda Stephanie and Linda

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757.490.1254

FoxHomeLink.com

Text: 757.335.1202

@stephgetsitsold

team@theLFJteam.com

@TheLindaFoxJarvisTeam

Each office independently owned and operated. E&OE covered. Copyright© October 2023


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