Mahsheed Real Estate - Listing Book

JEWEL

4155

Sold by Mahsheed Parsons

MACDONALD HIGHLANDS

618 ST. CROIX STREET

Sold by Mahsheed Parsons

A PREVIEW OF

MAHSHEED PARSONS

AND MAHSHEED REAL ESTATE

MEET MAHSHEED PARSONS

MAHSHEED Luxury Real Estate is a boutique luxury real estate brokerage, owned and operated by real estate expert, Mahsheed Parsons. Mahsheed specializes in Luxury Homes and High Rises throughout the Las Vegas Valley since 2006 and in 2020 opened her brokerage in Southern California, to assist Sellers and Buyers within both states. As a compassionate real estate leader, she is highly driven and strives to find her clients the perfect home or real estate investment, in any given real estate market. With over 16 years of full-time experience, Mahsheed knows how to give her clients exactly what they need. She thrives on a solid foundation built off INTEGRITY, AUTHENTICITY, and GENUINE concern for her clients.

Mahsheed has been one of the most preeminent Luxury Real Estate Brokers since 2006. She has had over $750 million in sales and is currently ranked in the .05% of Real Estate agents in Las Vegas. Mahsheed has an extensive client base featuring those who seek the luxury lifestyle including heads of industry, celebrities, major lending institutions as well as foreign investors.

Her tenacious work ethic, keen business sense, and sharp negotiating skills provide her clients a significant advantage in the sale and acquisition of luxury real estate. Mahsheed is regarded as one of the premier real estate experts, now expanding her knowledge into California. “With so many Californians making the move to Vegas, I am able to sell their properties in California and help them purchase in Vegas, which is exactly what I am currently doing with my sellers in Southern California.” Mahsheed has built an incredible network of fellow agents and is often approached for her advice when faced with formidable negotiations. Her professional pedigree, razor-sharp business acumen, and marketing expertise provide an invaluable advantage for her clients. When I first became a Real Estate Broker, I made a conscious decision to embrace the philosophy “ Doing the Right Thing Creates the Right Results “. With a solid belief system in place, it is easy to choose the right path.

In the high-end Las Vegas luxury real estate market, the proper sales price is important. One-of-a-kind homes demand intelligent, insightful pricing strategies. Likewise, homebuyers on the high-end need to be sure their offer strategy is sound and based on both their financial picture and market realities. At Mahsheed Luxury Real Estate you will find the most accomplished and esteemed high-end real estate services. Our unique experience and expertise gives you a distinct advantage, whether you are buying or selling a Las Vegas luxury home.

Gain access to the most coveted listings in Nevada , sell your home fast and get white-glove service from start to finish. Whether you’re looking for a luxury condo on the LV Strip or a modern mansion in the desert, our job is to help you stay on schedule, preventing delays and executing flawless transactions for busy clients.

Everyone’s a winner with Mahsheed Luxury Real Estate.

HIGHLIGHTS

Awarded “Top Producer” by Realty One Group in 2014

Named Young Professionals Network Top 40 under 40 Realtor in 2013, 2014, 2015, and 2016

Inducted in the YPN Top 40 Under 40 HALL of Fame in 2016

Las Vegas’s annual Silver State Awards

Senator Harry Reid honored Mahsheed on July 23, 2016, for “Best Real Estate Agent”

In 2017, awarded for “Woman of Brilliance” within the Las Vegas Community, from Deluxe Version Magazine

• In 2017, named Vegas Magazine's Top 100 Best Real Estate Agents in Las Vegas

• In 2018, named Best Realtor with the Silver State Woman’s Awards

• Recognized by America's Top 100 Real Estate Agents in 2018

• Top 125 agents in Las Vegas in 2021

• Best of Las Vegas Gold Winner for Best Luxury Real Estate Broker in 2020 and Silver Winner in 2021

• Las Vegas Real Producers Top 100 Agent Cover Feature

• Top 1% Realtors 2022

YPN

CAREER HIGHLIGHTS

-LAS VEGAS REAL PRODUCERS MAGAZINE

OCTOBER 2022 COVER AGENT

Scan here to read full article

-VOTED BEST OF LAS VEGAS 2 YEARS IN A ROW

-RANKED #124 IN 2021 IN LAS VEGAS

-2020 GOLD WINNER FOR BEST LUXURY REAL ESTATE BROKER

THE BUSINESS WHISPERER PODCAST

-POWER PLAYERS 2019 - 2020

-THE LIST 2019-2020

-LAS VEGAS' MOST DYNAMIC WOMEN 2019 - 2020

EP.274:

MAHSHEED’S BRANDING PAID OFF TO THE TUNE OF $40M (WITH MAHSHEED PARSONS)

-TOP 40 UNDER 40 REALTOR IN LAS VEGAS

2013-2016, 2019-2020

-HALL OF FAME INDUCTION - YPN TOP 40 UNDER 40 IN 2016

-TOP 40 UNDER 40 REALTOR AWARDS CEREMONY 2015

-LAS VEGAS REAL ESTATE EXPERT: MAHSHEED PARSONS

MAHSHEED ON BRAVO TV WITH ANDY COHEN

1% TOP

Las RealtorsVegas2022

-DELUXE VERSION MAGAZINE HEART OF MAHSHEED

-DELUXE VERSION MAGAZINE AWARD

LAS VEGAS SILVER STATE AWARDS

TOP 250

-VII NOMINEE FOR BEST REAL ESTATE AGENT

-WOMEN'S AWARDS WINNER BEST REALTOR SILVER STATE AWARDS 2016

-MAHSHEED SELLS TURNBERRY

PLACE PENTHOUSE TO THE COO OF SKETCHERS FOR $3,750,000

-TOP 250 REALTORS IN LAS VEGAS 2020 - 2021

REALTY ONE GROUP TOP 20 IN 2014

FOX 5 NEWS INTERVIEWS MAHSHEED ABOUT CORONAVIRUS AND REAL ESTATE

FEATURED IN HOSS MAGAZINE

WHY LIST WITH MAHSHEED

MAHSHEED REAL ESTATE

Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home.

Mahsheed Real Estate is a boutique luxury real estate brokerage, owned and operated by luxury real estate expert, Mahsheed Parsons. Mahsheed specializes in Luxury Homes and High Rises throughout the Las Vegas Valley since 2006 and in 2020 opened her brokerage in Southern California to assist buyers and sellers within both states.

• Full-time experience since 2006.

• Top 1% of Realtors.

• Unparalleled professional marketing services.

• Strategic marketing strategy with proven results.

• Local and global advertising.

• Aerial photography and video.

• 3D virtual tours and schematic floorplans.

• Interior design and staging services.

• No lockboxes. Private tours by Mahsheed and team.

• Showcase listings invite only events.

PHILANTHROPY

Mahsheed Real Estate is very dedicated to giving back to the Las Vegas community since she began her career in 2006. For every transaction closed, a percentage of commissions are donated to Nevada Cancer Foundation and Mayte’s Rescue. Mahsheed Real Estate is built on a solid foundation of love, integrity and trust. Helping those in need, whether through wealth or the kindness of one’s heart is very important to Mahshees Real Estate.

“Nevada Childhood Cancer Foundation is a non-profit organization established in 1993 which offers over 40 programs and services including a variety of educational services, financial support and counseling for critically-ill children and their families living in Southern Nevada as well as adults diagnosed with cancer.”

“Mayte’s Rescue, a non-profit 501(c)3 animal humane organization, was formed by Mayte Garcia in 2013 to place adoptable dogs in new and loving homes.”

INSTITUTE FOR LUXURY HOME MARKETING

The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes.

Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. As a Certified Luxury Home Marketing Specialist and CLHMS member, Mahsheed’s knowledge, expertise, and access to a unique and targeted network are second to none.

JEWEL HOMES BY PETER LIK

4155 W. BADURA AVENUE

Sold by Mahsheed Parsons

WITH YOU ALL THE WAY

DEDICATION AND COMMITMENT

“Mahsheed is a very knowledgeable Broker with years of experience in sales, listings, and negotiations. Her education and background makes it very easy for ultra high net worth people such as myself to put their trust in her hands. She sold 2 of my properties within days in accordance with her estimated time and high value that the properties would sell. The more impressive outcome was the negotiations and the higher dollar value that she completed the transactions for! I rarely get impressed, but she is going to be my Broker for Life! Great work Mahsheed and well done! I sincerely appreciate all your hard work. Thank you.”

- DION

“Mahsheed is a top notch realtor. She has great communication and is always available. She goes out of her way to be helpful. Her negotiating skills are amazing. She is a true professional. Always respectful and sweet. Her whole team is excellent. I definitely recommend Mahsheed for any realtor needs.”

“Mahsheed found me EXACTLY what I was looking for and I am so happy! It was not an easy find but she did it. It was the FIRST and ONLY house I saw and it was PERFECT! I HIGHLY TRUST and recommend Mahsheed!”

American Television Personality And Disc Jockey

- O.F.

- DJ PAULY D

“Mahsheed is highly responsive to her clients at all times no matter what time of day it is. She is focused and genuinely strives to give her clients her 110%. She does what it takes to be the GREATEST in the business and will NOT let her clients down!”

Nfl Hall Of Famer Greatest Widereceiver Of All Time

- JERRY RICE

THE RIDGES

39 PANORAMA CREST AVENUE

By Mahsheed Parsons

PREPARING

YOUR HOME TO SELL

THE OBJECTIVE

Our Mutual Objective Is To Sell Your Home:

FOR THE HIGHEST POSSIBLE PRICE

FOR THE SHORTEST AMOUNT OF TIME

WITH THE MOST FAVORABLE TERMS

Prior to implementing any marketing strategies, it is critical to go through a process of discovery - determine the fair market value, understand the barometer of current market conditions, and review the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise. Strategy and exceptional marketing to the right buyers are keys to maximizing the true value of your home.

Sold by Mahsheed Parsons

EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.

AGGRESSIVE MULTI-MEDIA EXPOSURE

Any real estate agent can manage to find a buyer for your home. The real challenge lies in creating a demand for your property which in turn draws attention from more buyers and ultimately creates the best outcome for you. This requires some strategic measures, such as:

INTENSIVE LOCAL AND NATIONAL NETWORKING

AGGRESSIVE PRINT EXPOSURE

EXPANSIVE ONLINE EXPOSURE

PERSONALIZED DIRECT MAIL ADVERTISING AND MARKETING MATERIALS

I will utilize these to create a unique, personalized property marketing plan that is optimized to provide you with the best results.

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

DIAMOND BAR, CA

22538 LAZY MEADOW DRIVE

Sold by Mahsheed Parsons

MARKETING YOUR LOCATION

According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

PREPARE TO PRESENT YOUR HOME

First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home is, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGRAPHY

Photography must reflect your property. Whether in print or on the web, photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

HOME STAGING

According to The National Associate of REALTORS ®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market.

DIGITAL TOOLS

Using current technology helps showcase the true essence of the property and its environment. Lifestyle videos, 3D virtual tours, and aerial and drone footage all provide a realistic depiction of the intended space and livability.

TURNBERRY PLACE

2857 PARADISE DRIVE, PENTHOUSE #3301

Sold by Mahsheed Parsons

MACDONALD HIGHLANDS

618 ST. CROIX STREET

Sold by Mahsheed Parsons

MY MARKETING PLAN

PROFESSIONAL AND STRATEGIC MARKETING

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and REALTORS ® listing service. It needs to be a carefully prepared, strategically implemented plan.

Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE

The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS

Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

LUXURY ADVERTISING

For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. I will showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, and the James Edition.

NETWORKING AND REFERRALS

Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

CLHMS DESIGNATION AND MEMBERSHIP

Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. My knowledge, expertise, and access to a unique and targeted network are second to none.

WEB EXPOSURE

95% of buyers look at homes online as their first step in the home buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether on a computer, tablet, or cell phone.

VIRTUAL TOURS / ONLINE VIDEO MARKETING

Creating a digital experience and footprint is an integral part of advertising in the 21st century.

PROFESSIONALLY DESIGNED BROCHURES, POSTCARDS, FLYERS, AND FILMS

It is vital to your listing’s success to use eye-catching, professionally designed property flyers, postcards, social media posts, and emails. More often than not, these often serve as the first contact buyers have with your property, and have the potential of being the most effective tools in marketing the uniqueness of your property. It is essential that these marketing materials provide the best first impression possible. Please scan to watch some of our current films of our luxury listings.

Sold by Mahsheed Parsons

95% OF HOME BUYERS BEGIN THEIR SEARCH ON THE INTERNET

INCREASED EXPOSURE FOR YOUR LISTING

With 95% of home buyers beginning their search on the Internet, I want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and REALTORS ® across the globe through my extensive online partnerships. Mahsheed Real Estate utilizes and markets your listing on 1,100+ websites .

YOUR LISTING

CREATING BUZZ AROUND YOUR HOME

Social media shifted the entire real estate market and has changed the way properties are sold. I will utilize my exceptional network to market your home in order to create the most buzz.

Although websites and traditional advertising remain essential in marketing luxury real estate properties, it is equally as important now for your real estate agent to utilize their network and broker-to-broker marketing, which vastly entails social media.

I SELL YOUR HOME TO THE WORLD

I use an aggressive marketing strategy in order to attract not only local, but international buyers to your listing. By providing your listing information, as well as high-quality photographs of your property, to the most premier consumer websites around the globe, I ensure that your international exposure is maximized and every qualified buyer has the opportunity to view your property.

SPANISH TRAIL

Sold by Mahsheed Parsons

SHOWING THE HOME

LET ME HELP MAKE YOUR TRANSITION A SMOOTH ONE

Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home; then the final prep and inviting touches are easy for us to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

Yard

Lawn

Hedges and Shrubs

Flower Beds

Fences and Gates

Walks and Driveways

Home Exterior

Paint

Trim Paint

Porches, Decks, and Railings

Brickwork

Siding

Front Door

Roof Garage

Door

Storage

Floor

Kitchen

Counter Tops

Cabinets - Exterior

Cabinets - Interior

Appliances

Faucets

Sinks

Floor

Walls and Ceiling

Rooms

Traffic Patterns

Furniture

Arrangments

Window Coverings

Fireplace

Floor/Carpet

Walls and Ceilings

Bedroom(s)

Traffic Patterns

Furniture

Arrangments

Window Coverings

Fireplace

Floor/Carpet

Walls and Ceilings

Bathroom(s)

Tub Shower Enclosure

Tile and Grout

Sinks and Counters

Toilet Faucets

Floor

Walls and Ceiling

MARKET ANALYSIS

The market analysis report is compiled from a system that tracks your showings, all REALTOR® and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

3765 PACIFIC STREET

Sold by Mahsheed Parsons

CANYON GATE

1909 IRON RIDGE DRIVE

By Mahsheed Parsons

FIND YOUR NEW HOME WITH ME

EXCLUSIVE LUXURY NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

MARKETING FOR YOUR NEXT HOME

If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

INSIDE LOCAL KNOWLEDGE & CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES

DEFINING YOUR GOALS AND OPTIONS

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

• Where are you thinking of moving — local or out of state?

• Do you have a budget?

• What do you and your family need from your next home?

• Are you looking for a turnkey or renovation property?

• What are your essential requirements during our search?

• Are there any financial considerations?

• When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

LOCATING THE RIGHT PROPERTY

When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

1425 CANYON LEDGE COURT

Sold by Mahsheed Parsons

CAN WE LIST FOR ONLY 30/90 DAYS?

In order to best market your property with digital, print, and experiential advertising, my minimum listing period is six months. My recommendation is a year agreement so that you are included in my media plan. This strategic plan drives qualified buyers from our key feeder markets.

WILL YOU CUT YOUR COMMISSION?

I do not cut commissions. I genuinely give my all to selling one of my listings. That includes hiring top photographers, videographers, and investing in my strategic marketing plan that’s specifically for your home. If I cut my commissions, that would cut into the effort I make to sell your home at top dollar, in the shortest amount of time.

WILL WE SAVE MONEY BY LISTING OUR PROPERTY OURSELVES?

Possibly, however you would endure wasted time and many headaches you would rather not deal with. Having a professional, licensed, and experienced Real Estate Broker advocating for and marketing your property ensures a smooth transaction and for the highest market value possible.

IS IT BETTER TO USE A FRIEND IN THE BUSINESS?

This depends on your intention and what your desired outcome is for the sale of your home. Selling luxury homes at top dollar comes with many years of experience and having the ability to invest in marketing, advertising, as well as the time needed to showcase your home. Experience with negotiating to get you the highest market value possible. Hiring a friend does not always mean you will get the results that you want.

NOTABLE SALES