RE/MAX Realty Services - Listing Presentation

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RE/MAX REALTY SERVICES


R E/ MA X RE A LTY SE RVI CES BETHESDA | 301.652.0400 4825 Bethesda Avenue, Suite 200 Bethesda, MD 20814

ROCKVILLE | 240.403.0400 15245 Shady Grove Road, Suite 100 Rockville, MD 20850

GAITHERSBURG | 240.403.0399 8937 Shady Grove Court Gaithersburg, MD 20877

WASHINGTON, D.C. | 202.350.0400 1201 Connecticut Avenue #510 Washington, DC 20036


AB OUT US RE/MAX Realty Services was founded in 1992 with a mission to provide the highest quality real estate service to the public and our agents. As an independently owned and operated company, we are dedicated to making your purchase or sale a smooth process from beginning to end. Our 100+ full-time residential real estate agents average a 102% list-to-sale price ratio and 19 days on market. For the past 30 years, RE/MAX Realty Services has been consistently ranked in the Top 20 Residential Real Estate Companies in the Metropolitan Area. The success of the RE/MAX philosophy and our staff’s commitment to the company has allowed RE/MAX Realty Services to expand and offer a variety of services to our agents and clients—truly setting us apart from other real estate companies. Today, we are a full service company with four locations that offer title, mortgage, insurance and property management services to ensure that your real estate transaction is as smooth and convenient as possible. We are local experts, globally connected through the vast RE/MAX network of agents and professionals. Let us help you achieve exceptional results.

WE ARE COMMITTED TO EQUAL HOUSING OPPORTUNITY.


D EDIC ATE D TO DIV ERS I TY As REALTORs sworn to uphold a strict Code of Ethics, we must treat all clients equally, regardless of their race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity. The REALTOR’s commitment to diversity and equality is perhaps the strongest in real estate, even going a step farther than the federal Fair Housing Act, which does not include sexual orientation and gender identity as protected classes against housing discrimination. Diversity and inclusion is firmly anchored within our operations. It is not only an approach to meet the needs of increasingly diverse markets by providing exceptional real estate services and solutions, but also a company commitment to support an inclusive culture and management practice that advances the industry. These beliefs are essential as we serve the people of our community and help fulfill the dream of home and property ownership in America.


W HY A RE / MA X AGENT? AN E XPERT AT YOUR SIDE—AN AGENT YOU CAN TRUST Like choosing any service professional, it’s important to do your homework before deciding on a real estate agent. Your home purchase or sale likely represents one of the most significant financial transactions of your personal life, and you definitely want to find the right person for your needs. Abilities and production go hand-in-hand. You want someone with experience, education and a proven track record of successful closings. On all counts, RE/MAX is a solid place to start your search. Nobody in the world sells more real estate than RE/MAX, and RE/MAX agents collectively hold more professional designations than agents at any other national real estate company. Selling a house can be stressful. Making the decision, preparing the house for sale, keeping it clean, waiting for a buyer, dealing with offers, and advancing to the closing table — all of these steps can involve discomfort. This is a huge financial transaction with many emotional aspects. But we will get it done — and it may be even easier than you anticipate. One thing to keep in mind is that you’re not alone. We serve as your trusted advisor and are here to guide you through the process and help resolve any issues that may arise. No one in the industry compares to RE/MAX Associates’ knowledge and training in the real estate market.

WE ARE GLOBAL. WE ARE TECH- DRIVEN. WE OUTSELL THE COMPETITION.


E X P E R IEN C E A ND KN OWLEDGE BUYING AND SELLING RE AL ESTATE DEMANDS SPECIALIZED E XPERTISE Your home may be your biggest personal investment. One of the most important decisions you’ll make when selling your home is who you will trust to assist you. You should put the sale of your home in the hands of an experienced agent who will produce your desired results. To help you sell your home quickly and for the best possible price, an agent must effectively manage the transaction from start to finish. This requires specialized knowledge and skills: •

Knowing the market

Navigating inspections, appraisals, and the details

Pricing your home for the highest return

Successfully closing the deal

Staging your home, inside and out, for maximum impact

Managing the legal documentation

Marketing to deliver maximum exposure of your home

Overseeing the transition from seller to buyer

Negotiating the offer to deliver the best return


LOC AL E XPE RTS , G LO BA L LY C ONNE CTED Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 137,000 associates in over 110 countries and territories, RE/MAX has the inside track on buyers and sellers around the globe.

THE WORLDWIDE RE/MA X NET WORK AMERICAS • Argentina • Belize • Bolivia • Brazil • Canada • Chile • Colombia • Costa Rica • Ecuador • El Salvador • Guatemala • Honduras • Mexico • Nicaragua • Panama • Paraguay • Peru • Suriname • United States • Uruguay • Venezuela

*Denoted territory

CARIBBEAN • Antigua & Barbuda • Aruba* • Bahamas • Bonaire* • British Virgin Islands* • Cayman Islands* • Curacao* • Dominican Republic • Grenada • Haiti • Jamaica • Puerto Rico* • St. Bartheleny* • St. Kitts & Nevis • St. Lucia • St. Maarten/ St. Martin* • St. Vincent/ Grenadines • Trinidad & Tobago • Turks & Caicos* • U.S. Virgin Islands*

EUROPE • Albania • Austria • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Cyprus • Czech Republic • England* • Estonia • Finland • France • Germany • Greece • Georgia • Hungary • Iceland • Israel • Italy • Kosovo • Latvia

• • • • • • • • • • • • • • • • • • • • • •

Lithuania Luxembourg Malta Moldova Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Republic of Ireland Scotland* Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom

MIDDLE EAST • Egypt • Jordan • Lebanon • Oman • Saudi Arabia • United Arab Emirates • West Bank/ Palestine AFRICA • Angola • Botswana • Ethiopia • Ghana • Kenya • Mauritius • Morocco • Namibia • Nigeria • South Africa • Swaziland • Tanzania

• • •

Tunisia Uganda Zambia

ASIA/PACIFIC • Australia • China • Guam • India • Indonesia • Japan • Macau • Malaysia • Mongolia • Myanmar • New Zealand • Palau • Philippines • Singapore • South Korea • Sri Lanka • Taiwan • Thailand


R E / MAX VS. TH E INDUSTRY TR ANSACTION SIDES PER AGENT 1 18.0 16.0 14.0

16.0

12.0 10.0 8.0

8.6

8.1

7.8

7.6

7.5

7.2

7.2

7.1

7.1

6.9

6.1

5.8

3.7

RE/MAX

ERA

TRANSACTION SIDES PER AGENT1

16.0

Realty Executives

Coldwell Banker

Redfin

U.S. TRANSACTION SIDES2

979,522

Compass

Sotheby's

BRAND AWARENESS (UNAIDED)3

37.3%

Keller Williams

Century 21

Berkshire Better Homes Hathaway & Gardens HomeServices

COUNTRIES AND TERRITORIES

110+

eXp Realty

OFFICES WORLDWIDE

8,664

Realty One Group

HomeSmart

AGENTS WORLDWIDE

137,792

©2021 RE/MAX, LLC. Each Office Independently Owned and Operated. Data is full-year or as of year-end 2020, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2020; data for all other competitors is from company websites and industry reports. 1U.S. transaction sides per agent are from the T3 Sixty Real Estate Almanac Enterprises report, citing 2020 transaction sides and agent counts, some of which are estimated by T3 Sixty. 2RE/MAX, Keller Williams, Berkshire Hathaway HomeServices, Compass, Better Homes and Gardens, Century 21, Coldwell Banker, ERA and Sotheby’s transaction totals include commercial transactions while totals for all other brands are residential only. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?


R E / MAX AGE NTS OUTS ELL TH E C OMPE TITIO N Among the country’s largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume.*

DOUBLE THE OTHERS

HIGHER VOLUME BY FAR

RE/MAX agents averaged more than twice as many transaction sides as competitors.

RE/MAX agents averaged 67% more sales volume than the average for competitors.

*Based on 2020 REAL Trends 500 data, citing 2020 transaction sides and sales volume for the 1,753 largest participating U.S. brokerages (ranked by transaction sides). ©2021 RE/MAX, LLC. Each Office Independently Owned and Operated.


S ETTL E ME N T SE RVI CES ABOUT US Flynn Title is attorney-owned and operated by Gregory E. Flynn, Esq., licensed in Maryland, Virginia, and D.C. While we have attorneys on staff dedicated to providing the best possible service, we are committed to combining technology and hard work to make the entire settlement process convenient and understandable for you. Your experience is the most essential part of our business and is the reason we are in business.

OUR SERVICES: GREGORY E. FLYNN, ESQ

Principal

Remote and In-Office Settlements / anywhere and anytime

M. 301.4 61 . 3702 P. 301. 5 45 .01 5 0

Closing / Escrow Services

Title Insurance

Abstracting

Lien / Judgment Search

Document Preparation

Disbursements

Greg@FlynnTitle.com www.FlynnTitle.com 15245 Shady Grove Road, Suite 430 Rockville, MD 20850


LOOKIN G FOR A MORTGAGE? CONTACT STEFANIE WITH YOUR MORTGAGE QUESTIONS OR NEEDS Throughout your home financing experience, Stefanie Krivonak will be there as your personal mortgage advisor. She believes in explaining your options, providing personalized guidance, and answering all your questions so you can make informed decisions with confidence. Stefanie will maintain a hands-on role to help keep your financing on schedule and keep you updated all the way to your closing.

STEFANIE KRIVONAK

Senior Loan Officer

M. 301.75 8.42 86 O. 57 1.4 89.01 3 0

Stefanie was a great resource for new home buyers with many questions throughout the process. We're very happy with the terms and the record-low interest rate she was able to secure for us. We would highly recommend her services to friends and family! – BRIAN C. | OLNEY, MD

stefanie.krivonak@dkmortgage.com dkmortgage.com/krivonak 12005 Sunrise Valley Drive, Suite 410 Reston, VA 20191

Stefanie was wonderful to work with – she was highly responsive, kind, and walked us through the process from start to finish. I would highly recommend her and would certainly work with her again if we were looking for another mortgage. – MELISSA H. | WASHINGTON, DC

EQUAL HOUSING OPPORTUNITY Stefanie Krivonak (NMLS ID #503703 [www.nmlsconsumeraccess.org] DC: ML0503703 MD: 503703 VA: MLO-46556VA) is an agent of Draper and Kramer Mortgage Corp. (NMLS: 2551) an Illinois Residential Mortgage Licensee located at 1431 Opus Place, Suite 200, Downers Grove, IL 60515, 630-376-2100, DC: Mortgage Lender License No. MLB2551, MD: Licensed as a Mortgage Lender by the Commissioner of Financial Regulation No. 19525, VA: Licensed as a Mortgage Lender by the Virginia State Corporation Commission No. MC-5630; NMLS ID No. 2551. ©2021 Draper and Kramer Mortgage Corp. All Rights Reserved. 04220-01 4/2021.


CONC IE R GE SE RVI CES Our expert agents will help you prepare your home for the market by advising you on which home improvements give you the best ROI and how to get them completed. Whether you need staging, painting, or a deep clean, we will assist you in finding the right vendor for your needs, so your home will sell faster and for top dollar! PAINTING A fresh coat of paint is a great place to start when prepping your house for the market. Whether you need to touch up your walls, repaint bold colors with a neutral palette, or paint the exterior, we know painters for all budgets. FLOORING SOLUTIONS New carpeting can give rooms a fresh, updated feeling. However, a good steam clean can often make carpeting look like new. We are partnered with a great company that offers our agents and customers corporate discounts on carpet, hardwood, and tile cleaning.

 

JUNK REMOVAL While packing up your home, you may come across items that you no longer need or want. We know a trusted vendor that will pick up these items and sort through them to determine whether to donate, recycle, or dispose of them. Not only do you get to help your community and the environment, you’ll also get a tax-deductible receipt for anything donated.

L ANDSCAPING New landscaping can help enhance your home’s curb appeal. We work with various landscapers for any kind of job — large or small.

STAGING Whether your home is vacant or occupied, we work with several different stagers that offer full or partial staging services to enhance all of your home’s best features. Statistics have shown that staged houses sell faster! DECLUT TERING Our personal belongings are what makes a house a home. However, some belongings can take up too much space or become a distraction to a potential buyer. We work with experts who can help you figure out what should be packed away before your house goes on the market.

DEEP CLE ANING When you’re getting ready to sell your home, a good deep clean makes a huge difference when getting your house ready for photos and showings. We can refer you to a great cleaning service.

RENOVATIONS W ITH CURBIO If you have multiple projects and just want to work with one vendor to simplify your life, our trusted colleagues at Curbio offer an array of services all under one roof. For more extensive renovation/remodeling jobs, financing is also available through Curbio. Certain restrictions apply.


P R EFE R R E D V E NDO RS 123JUNK You select the items you want removed. 123Junk takes it to one of many local donation partners, so your unwanted items make it to a good cause! If it can’t be donated, they will take care to ensure as many items are recycled as possible. Their goal from the start: reduce landfill waste. After items have been donated and recycled, the remaining items get hauled away as safely and carefully as possible. CINCH Cinch offers affordable home protection plans with award-winning service that help control the costs of appliance and system breakdowns. All with extras you won't find anywhere else and backed by our 180-day workmanship guarantee. CURBIO Curbio’s goal is to deliver the best-in-class solution focused on smart, profit-driven renovations that exceed client goals and expectations. Curbio was created to help our clients sell their homes faster and for top dollar. Finding, vetting, managing, and coordinating trades takes up a ton of time! With Curbio, our clients can save an average of 40 hours managing projects because your Curbio Project Manager has everything covered!

METROPOLITAN MOVERS Owned by two native Washingtonians, Metropolitan Moving’s experienced staff takes pride in handling every move with the highest level of care and service. They assign a moving consultant to each customer who provides a written estimate, addresses any questions regarding the move, and provides support throughout the process. Their professionally trained moving staff will ensure your belongings are well protected, secured, and delivered safely. PROTEC All ProTec inspectors are cross-trained in every aspect of inspecting and are constantly undergoing training to stay on top of their game. With a 24/7 office staff, and a continuously growing team of inspectors, they have the flexibility to work with your schedule! Offering an array of ancillary services, ProTec can accommodate all of your inspection needs with one phone call and deliver fast, exceptional reports. UT TRLY Uttrly will make sure your renovation project is seamless, completed on time, and with a simple line of communication to keep you feeling at ease. Provide your list of items you want to get done before putting your home on the market. You’ll receive an itemized quote in 24 to 48 hours. After the work is complete, you’ll receive one invoice for your project.


IN VOLV E D C O M MUNITY C ITIZENS RE/MAX agents are well known locally, nationally and internationally for their involvement in many community programs. They are committed to working in their local communities and serving their clients’ needs as part of their daily lifestyles.

CHILDREN’S MIR ACLE NET WORK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the U.S. and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.

SUSAN G. KOMEN FOR THE CURE RE/MAX Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer.

RE/MA X GREEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.


TR A NSAC TION MANA GE ME NT Our agents use cutting edge technology to help make your transaction as smooth and stress-free as possible. Whether you’re selling your first home or buying your dream home, it’s easy to eliminate the hassle with DocuSign® Rooms — the most comprehensive platform for preparing, sending, signing and managing documents. Our complete digital transaction management solution simplifies the process from listing to settlement and ensures that your documents are safe, secure and private.

A SMOOTHER PROCESS DocuSign® Rooms creates a virtual workspace for buyers and sellers and provides a secure place to store, share and sign offers. Its user-friendly web and mobile apps help keep the transaction simple and convenient for everyone involved.

eSIGNATURES Electronic signatures can quickly and easily be requested for any document, at anytime, from any device. As life becomes increasingly digital and mobile, DocuSign® Rooms can help get transactions completed faster.

YOUR INFORMATION IS SECURE DocuSign® Rooms was built using bank-level technology and security standards that ensure that documents, transactions and personal data are safe and secure.


TH E F A C TS OF PR I CI NG FAIR MARKET VALUE Market value is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer who purchases with complete understanding and knowledge of the property, with neither buyer or seller being compelled to act under abnormal pressure. A property is “worth” what a buyer is willing to pay for it, which determines what is known as its “Fair Market Value.” The value of your home is based on the following criteria: • • •

Location of property Condition of property Buyer demand

• • •

Prices of similar properties on the market Recent sales of comparative properties Availability of financing

This information is evaluated for the purpose of forming an opinion of the Fair Market Value of your home under the prevailing conditions at the time of this proposal. The following are the key factors which will affect the sale of your home:

MARKET FACTORS Price Terms Condition Marketing Program Value

CONTROLLED BY Seller Seller Seller Realtor ® / Real Estate Company Buyer / Market Conditions


T H E W INDOW OF OPPO RTUNI TY MAKING THE MOST OF INITIAL INTEREST The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

ACTIVITY

(Amount of Interest)

In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes and has a marketing strategy implemented to further increase its exposure.

1

2

3

4

5

6

7

8

TIME ON MARKET

9

10

(Weeks)

- Graphic for Illustrative Purposes Only -

11

12

13


A P L A T FORM FOR 24/7 WEB A N D SOC IAL ME DIA E X P OS URE With nearly 95% of home buyers beginning their search on the internet, we want to ensure that your home receives maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and REALTORS® across the globe through our extensive online partnerships.

REAL ESTATE


R EA L E STA TE WE B TRAFFI C From video and television, to radio, digital, sponsorship and more, the RE/MAX name is out there working – for you.

1

Data combined from vendors, Nielsen and other third parties 2Vendor data baed on estimated traffic count 3Google Marketing Platform and first-party data combined 4Paid search impressions, Google, and Bing data combined. Excludes organic search impressions.


P ROFE SSIONA L AND STR ATEGIC MAR KETI NG Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and REALTORS® listing service; it needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective and easy to spot. Directional signs help guide people to the home.

MARKETED

BY

JA N E S M IT H 555 .12 3 . 4567 RE/MAX

REAL

E S TAT E

555 .12 3 . 8 9 01 WWW.JANESMITH.COM

PUBLIC AND PRIVATE SHOWINGS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. LUXURY ADVERTISING For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through luxury publications such as The RE/MAX Collection magazine.


NET WORKING AND REFERR ALS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts. VIRTUAL TOURS / ONLINE VIDEO MARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.

WEB E XPOSURE 95% of buyers look at homes online as their first step in the home buying process. This trend will only continue to increase over time. Placing your home online allows it to be viewed locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.


P R ES E N TING YOUR PRO P ERTY FIRST IMPRESSIONS ARE CRUCIAL It is important to remember that the decision-making process usually begins as soon as the buyer pulls up in front of your house. These “staging tips” will help your home look its best, inside and out: FIRST IMPRESSIONS ARE L ASTING The front door greets the prospect. Make sure it is fresh and clean or newly repainted. Keep the lawn trimmed and edged and the yard free of hoses, toys and refuse. Flowers enhance a home inside and out. DECOR ATE FOR A QUICK SALE Faded walls and worn woodwork reduce appeal. Why try to tell prospects how your home could look when you can show them by redecorating? A quicker sale at a higher price will result. SAFET Y FIRST Avoid a cluttered appearance; keep stairways clear. CAN YOU SEE THE LIGHT? Clean the windows and open the curtains to let the prospect see how cheerful your home is. Illuminate all the rooms for an evening inspection. Dark homes seem small and do not appeal to potential buyers.

REPAIRS MAKE A DIFFERENCE Loose knobs, sticking doors and windows, warped cabinet drawers and flaws detract from home value. VALUE FROM TOP TO BOT TOM Display the full value of your garage, storage rooms and other utility spaces by removing all unnecessary articles. MAKE CLOSETS LOOK BIGGER Neat, well-ordered closets show that the space is ample. BATHROOMS HELP SELL HOMES Check and repair old, dirty or peeling caulking in bathrooms and showers; fix any dripping sinks. Make these rooms sparkle! ARR ANGE ROOMS NE ATLY Remove excess furniture. Use attractive bedspreads and freshly laundered curtains.


W E’RE H E R E FOR YO U!

We’ll work to find options to meet your specific needs and exceed all safety concerns.

FLE XIBLE COMMUNICATIONS

VIRTUAL CLIENT CONSULTATIONS

SHOWINGS WITH SOCIAL DISTANCING

VIRTUAL SHOWINGS

E- SIGNATURES AVAIL ABLE

ELECTRONIC CONTR ACTS

OFFERS PRESENTED REMOTELY

STRICT SAFET Y PRECAUTIONS


When you work with RE/MAX Realty Services, you’re working with the most qualified agents in the business. We are committed to helping you sell your home for the best price, as quickly as possible and with the least amount of interruption to your life.

BETHESDA 301.652.0400

ROCKVILLE 240.403.0400

GAITHERSBURG 240.403.0399

WASHINGTON, D.C. 202.350.0400


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