Marketing Excellence with NSB Homes Luxury Group

Presented by David S. Kosmas Donna Marie Concannon

A PREVIEW OF

NSB Homes Luxury Group

by Donna & David

Meet Donna Concannon Kosmas

The most important decision you make when buying or selling a home is finding the right Realtor®. You need someone who is experienced and dedicated to looking out for YOUR best interests.

ACCOLADES

• Seller Representative Specialist (SRS)

• Accredited Buyer’s Representative (ABR®)

• Certified Real Estate Brokerage Manager (CRB)

• Certified Residential Specialist (CRS)

• Short Sales & Foreclosure Resource® (SFR® )

• Graduate or Real Estate Institute (GRI)

• Institute of Luxury Marketing

• Certified Luxury Home Marketing Specialist (CLHMS)

ACCOMPLISHMENTS

• Born and Raised in New Smyrna Beach

• REALTOR of The Year From The New Smyrna Beach Board Of Realtors

• Past New Smyrna Beach Board of Realtors President

• Lifetime REALTOR Achievement and Honor Member Of The New Smyrna Beach Board Of Realtors

• New Smyrna Beach Board of REALTORS MLS Chair for numerous years

• Served on the American Cancer Society and co-chaired fundraisers in the late 90’s early 2000s

• Served as a board member of the Volusia County Chamber of Commerce.

• Successfully started the Volusia County Chamber of Commerce Golf Tournament.

• Serves the New Smyrna Beach Board of REALTORS on many fundraisers such as food pick up and delivery at Thanksgiving and brought our children for years and years.

• Built a successful RE Brokerage firm with ten full-time Lifestyle Experts, a full-time property manager, four Luxury Experts, one full-time Commerical Consultant, one full-time Executive Director and Boss of Donna, and one Social Media whiz and legal counsel.

Meet David S. Kosmas

Born in Washington D.C. and raised in New Smyrna Beach, FL, with three other siblings since age three, David’s parents, Paul and Suzanne, built one of the first homes in Bethune Beach, south of JB’s Fish Camp. Growing up in New Smyrna Beach, David quickly became an avid angler, surfer, diver, water enthusiast and golfer. He attended Florida State University after high school for a few years and, in 1990, decided to pursue a career with the U.S. Coast Guard. David graduated number one in his boot camp class in the U. S. Coast Guard and then served seven years of active duty in Islamorada, Florida, and Yorktown, Virginia. In 2000, David graduated from Christopher Newport University, in Newport News, Virginia, with his formal degree in physics and secondary education, returning to his Alma Mater in New Smyrna Beach as both a high school physics instructor and varsity soccer coach whilst serving in the U.S. Coast Guard reserves. David is a father of four amazing children, Tyler, Sean, Jordyn, and Bridget, and is married to his amazing, beautiful, smart, business partner and soulmate, Donna Concannon, for more than 20 years. Suffice it to say David has always had a love and passion for his hometown roots.

The Kosmas Family started building ‘spec’ homes in New Smyrna Beach in the 1970s in what is now known as Bethune Beach in New Smyrna Beach. This family was one of the last to build and own a home in what is now Canaveral National Seashore Park. David’s father and uncles initially developed the first timeshare condominiums in New Smyrna Beach and other U.S. coastal communities through their Kosmas Group International (KGI), an internationally respected yet local enterprise within the ‘time share’ industry.

David’s mother, Suzanne, founded Prestige Properties Real Estate in 1978 and operated that successful real estate endeavor for almost 30 years before getting involved in local politics and eventually elected to Congress.

Born, raised, and spoon-fed on real estate, Donna and David are your New Smyrna Beach, FL native Realtors, and they invite you to come and experience the LOCAL NSB LIFESTYLE.

Buying or selling a home is the largest transaction most of us will ever make in our personal lives and it can be a very complex, emotional, and time-consuming experience. Donna is dedicated to making certain that YOU come away completely satisfied.

Dedication & Commitment Testimonials

Working with Donna Concannon and David Kosmas is an incredible experience. They truly do have integrity. They do what they say they will do. They communicated during the entire process of marketing, and more important, they provided feedback to showings and suggestions. They worked through inspection and appraisal issues for the best possible outcome. I highly recommend using Donna and David not only to sell your property but to purchase as well. They have assisted us with both buying and selling.

- Lainy | New Smyrna Beach, FL

Selling an oceanfront property is a specialty, and Donna and David exceeded my expectations. Their spot-on valuation of our property and ability to negotiate a clean contract and bring it to closing without issues. Looking back on the transaction, they have a unique no nonsense business plan that holds everyone accountable and responsible. From updates to strategies, they know how to market and bring a home to closing. Loved their personality too. They are real and local, where everyone knows their name. Their reputation for honest, professional, and ethics is solid.

- Roz | New Smyrna Beach, FL

Donna is a fantastic Realtor with the utmost professionalism and knowledge of her community. She is a local from New Smyrna Beach and is always willing to go the extra mile to accommodate her clients in all aspects of real estate. The best real estate agent and New Smyrna Beach.

- David | New Smyrna Beach, FL

Why Choose NSB Homes?

For three generations, our firm has been founded in integrity, professionalism, and honesty. We’ve followed in our parents’ footsteps to carry on the legacy alongside our son, Sean Patrick, and nephew, Nathaniel. We’re dedicated to assisting our clients with each and every lifestyle purchase in the New Smyrna Beach/Edgewater area.

Our Accolades

Donna Concannon

Residential Market Statistical Reports

Thinking of buying or selling a vacation or rental property in the New Smyrna Beach area? The ultimate success of your real estate transaction comes down to how informed you are on the state of the local market. And at NSB Homes, we’ve got the resources and the expertise to make sure you’re ahead of the game with the very latest information and market stats available. From average sales prices to month’s supply of inventory and much more, we’ve got you covered. Learn more about what’s happening in the New Smyrna Beach real estate market, or simply give us a call to get started.

Featured Areas

Moving is more than just finding a new home – it’s finding a lifestyle that fits you. New Smyrna Beach and its surrounding communities offer a lot of different lifestyles that can fit all of your needs, whether you’re looking for peace and quiet or lots of fun and activity.

Historical District

The NSB Luxury Group offers concierge real estate services specializing in individual attention along with discretionary oversight during the buying and selling process. NSB Luxury Group sets the benchmark of standards for luxury living in New Smyrna Beach and the surrounding areas. As a team of local experts; three generations; we bring you the most powerful resources combined with our local knowledge, skills, and ad intellect – a unique and unmatched fusion that separates us from the rest.

Determining the Value of Your Home

The Objective

Our mutual objective is to sell your home:

For the highest possible price » In the shortest amount of time » With the most favorable terms

Prior to implementing any marketing strategies, it is critical to go through a process of discovery, determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

Influences On the Value of Your Home

With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products.

“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth - whether that is higher or lower than the selling price – and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria:

• Location of the property

• Condition of the property

• Buyer demand

• Prices of similar properties on the market

• Recent sales of competitive properties

• Availability of financing

Marketing for Maximum Exposure

Selling your home can be a very exciting experience, but it will also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork - combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

TOGETHER WE WILL:

• Prepare for the “Window of Opportunity”

• Leverage the attributes of your location

• Prepare and present your home ready for sale

• Highlight your home’s features through professional photography

• Showcase your home to the market through professional and strategic marketing

• Maximize the exposure of your home through our extensive network

• Leverage the brokerage’s reputation and recognition

• Co-operate and communicate to maintain your home’s perception of value

• Promote your home locally, nationally, and internationally

• Maximize your home’s web exposure

• Always prepare your home so that it is ready to be shown to potential buyers

• Discuss and review the market’s analysis of your home - feedback is essential in knowing the perceived value and potential for negotiation

• Finalize your sale

• Find your next dream home

Whe Window of Opportunity

The “Window of Opportunity” is the period in which your home will receive its maximum exposure –typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale, priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

Marketing Your Location

The three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION.

In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how its positioned - one man’s displeasure can be another’s delight!

Prepare to Present Your Home

First impressions are lasting; therefore, it is important that your home is presented to potential buyers so that it not only shows  the home well but entices potential buyers to start envisioning it as a place to call their own.

Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value –together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes  or major repairs, these should be addressed before the home is listed for sale.

Professional Photography

Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible. Professional photographers provide high-resolution photos that should be presented in a home’s marketing materials. Whether print or web, these photos are often the first impression a potential buyer will receive.

A photoshoot is the time when a home must shine – both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside of your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

Professional & Strategic Marketing

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing your home for sale on the Internet and the local REALTORS® listing service; it needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE

The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directionals help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS

Broker tours and open houses are great ways for other real estate agents to see your home and recommend it to their potential buyers. This is why preparing the home is so important – sometimes real estate agents are more particular than buyers.

NETWORKING AND REFERRALS

Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell.

NOTIFY TOP LOCAL AGENTS

Contacting and connecting with top local agents in the area is more than just a professional courtesy; more often than not, it is all you need to do.

REALTORS® are in constant communication with their clients; they will know if there is a buyer or a listing available for purchase.

LOCAL ADVERTISEMENTS

For some homes, advertising locally can be the best way to generate interest, especially when a home has features that are particularly important to the local community.

VIRTUAL TOURS THROUGH ONLINE VIDEO MARKETING

Creating a digital experience and footprint is an integral part in advertising in the 21st century.

Web Exposure

95% of buyers look at homes online as their first step in the home-buying process. This trend will only increase over time. Placing your home online allows the home to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.

Professional Printed Materials & Direct Mail

The power of showcasing your home and its unique features, through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition.

Professional promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other REALTORS®, are some of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home – they already love their community, so they are your biggest advocates!

Knowing where the potential buyers are locally is powerful – after all, 78% of homeowners purchase within a 10-mile radius of their present home.

Platform for 24/7 Web Exposure

With nearly 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe through our extensive online partnerships.

Showing the Home

Your home needs to be ‘show ready’ at all times – this is difficult to balance when you are still living in the home. However, if all the preparation is done up front - unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy to add around your busy schedule.

From boosting curb appeal to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just-baked cookies or scented candles all help in showing the home to its best potential.

Market Analysis

The market analysis report is compiled from a system that tracks your showings, all REALTOR® and buyer feedback, as well as our marketing effectiveness on your home. This report provides you in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

Selling your home is important; therefore, it is equally important to ensure that its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

Leverage Marketing to Buy Your Dream Home

If you are looking to buy or sell another property, let our knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search, from determining the perfect location to finding your next dream home.

In the world of real estate, it takes more than just searching for a home on the Internet, so allow our innovative marketing strategies, extensive network of connections, and exceptional knowledge open the right doors.

Finalizing the Sale

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process –to keep in constant communication, track the proceeding, and keep things on schedule.

NBS Homes Recent Success