Marnie Bennett - Luxury Listing Presentation

BENNETT PROPERTY SHOP REALTY & FORBES GLOBAL PROPERTIES

BENNETT PROPERTY & GLOBAL

THE FORBES GLOBAL PROPERTIES AND BENNETT PROPERTY SHOP PARTNERSHIP

At Bennett Property Shop Realty, outstanding service to clients has been our top priority for the four decades we’ve been in business. We’re thrilled to announce that we’ve recently been selected as a partner for Forbes Global Properties, a network of top-notch brokerages from around the globe. Launced in 2020, Forbes Global Properties is an exclusive platform for luxury homes from more than 400 locations around the world. The platform is facilitated by an invitation-only network of highly successful, recognized leaders in the real estate world.

Membership is reserved for the most distinguished firms, and we’re honoured to be included among some of the top brokerages from across Canada and the U.S., Asia, Australia, the Caribbean, Europe, and more. In this partnership, we will be the real estate experts for Eastern and Southeastern Ontario, while of course continuing our work and enduring presence in the Ottawa area.

Our high standards and innovative process won’t change, but clients will benefit even more, as we will have exclusive access to top local and international properties in addition to our existing suite of homes.

WHY FORBES?

Forbes Global Properties is a robust resource for luxury home buyers and sellers—a curated consumer marketplace that connects discerning buyers directly to the world’s finest homes and the top-tier agents that represent them.

WHAT IS

FORBES GLOBAL PROPERTIES?

150M Digital Ecosystem

5M Magazine Readership

224M Potential Buyers International Dissemination

Established in 2020 as a showcase of luxury homes and an invitation-only association of real estate experts, Forbes Global Properties™ is the real estate partner of Forbes, one of the world’s most trusted media brands. Leveraging Forbes’ audience and worldwide reach, Forbes Global Properties introduces discerning buyers, sellers, and real estate aficionados to a curated collection of coveted homes around the globe.

WHAT SETS FORBES GLOBAL PROPERTIES APART?

42M+ Social Media Footprint

82 Countries

No other luxury real estate platform has the same international reach of media power as Forbes. A broker-owned, broker-led organization, membership in Forbes Global Properties is reserved for only the most distinguished brokerage firms. The invitation-only network spans more than 350 locations and comprises approximately 12,000 luxury property experts across the U.S., Asia, Australia, Canada, the Caribbean, Mexico, the Middle East, New Zealand, and Europe.

A LUXURY REAL ESTATE PLATFORM

SHOWCASING THE WORLD’S FINEST HOMES AND THE STORIES BEHIND THEM.

Established in 2020 as a consumer marketplace and a membership network, Forbes Global Properties is the exclusive worldwide residential real estate partner of Forbes. Leveraging Forbes’ audience and reach, Forbes Global Properties introduces discerning buyers, sellers, and real estate aficionados to a curated collection of coveted homes from more than 350 locations around the globe.

Membership in this invitation-only network is reserved for the most distinguished real estate brokerage firms. Only exclusive members can offer Forbes Global Properties programs and services to buyers and sellers in their local markets. No other luxury real estate platform has the global reach or media power of Forbes, one of the world’s most trusted media brands — and one that luxury buyers respect.

INTERNATIONAL DISSEMINATION

We have unique access to display your home on over 120 international sites in 62 countries. Your property will be translated automatically in 16 languages to reach 224 million potential buyers.

#1 in France

120 SITES

82 COUNTRIES

16 LANGUAGES

224 M illon

POTENTIAL BUYERS

+132 M illon

THROUGH FORBES GLOBAL PROPERTIES

#1 in Argentina

+113

OTHER WEBSITES

#3 in Russia

#1 in U.K.

#1 in China

#1 in India

#3 in the U.A.E.

REACH AFFLUENT HOMEBUYERS

AN UNPARALLELED SUITE OF INNOVATIVE MARKETING SERVICES

Luxurious Website

Curated showcase of approximately U.S. $8 billion of the world’s finest homes at forbesglobalproperties.com.

Landing Page on Forbes.com

High-impact page on forbes.com where homes are presented to Forbes readers alongside engaging editorial and unique insights.

Editorial Opportunities

Curated articles written by top Forbes contributors on forbesglobalproperties.com and forbes.com tell the unique stories behind important homes for sale.

Newsletters and Social Media

Engaging newsletters and curated social media content promote important properties.

Property Marketing Collateral

Elegant digital and print branding tools under the Forbes Global Properties brand help to present and position homes to potential affluent homebuyers.

Targeted Advertising

Premier advertising opportunities in Forbes digital and print publications, strategically targeted to reach qualified prospects.

Tools to Target Buyers

Powerful consumer analytics and tools that help agents to pinpoint, engage, and target prospective home buyers.

MORE VISIBILITY THAN ANY LUXURY REAL ESTATE BRAND

Members of Forbes Global Properties benefit from an unmatched brand halo effect and reach through Forbes.

INDUSTRY SHARE OF VOICE

Forbes Global Properties —

Berkshire Hathaway/BHHS —

84%

Sotheby’s/Sotheby’s Int. Real Estate —

Christie’s/Christie’s Int. Real Estate —

Coldwell Banker —

Savills —

Knight Frank —

Engel & Völkers —

5% 4% 4% 1% 1% 1% 0.5%

MEET MARNIE BENNETT

FOUNDER, CEO, BROKER OF RECORD, REAL ESTATE GURU, MENTOR & PUBLIC PERSONALITY

Marnie Bennett is an internationally recognized real estate professional and a leading voice for the industry in Canada and beyond. With more than 42 years of experience in an often high-pressure industry, what sets Marnie apart is her belief that business sense and a generous spirit go hand in hand. She is the Broker of Record and founder of Bennett Property Shop Realty — a top-performing, family-owned brokerage in Ottawa, Canada. Marnie built Bennett Property Shop on a philosophy of exceptional white glove service, leadership, and innovative practices, driving it to become the industryleading firm it is today.

Marnie thrives on connecting with people and making her wealth of knowledge accessible to the general public. She regularly appears on television news segments, radio, and in print media to discuss the latest trends and topics in real estate, and to share important advice and information.

This has allowed her to both deepend her connection to the local community and gain a wide audience, including first-time homebuyers, budding entrepreneurs, and highranking executives.

Marnie has set the standard for client experience, and believes that trust, professionalism, and a client-first atmosphere is of the utmost importance. This is reflected in the enduring success of Bennett Property Shop Realty, which has maintained its warm, family-owned environment for clients through the years.

MARNIE KNOWS

Great things happen when The Bennett Property Shop gets involved.

Family

business with

over Over Over

20,000

in residential sales

years of combined experience

Fastest growing brokerage in Ottawa

#1 sales team in Ottawa³

The Bennett Team outperforms

99.9%

200 $6.3 B illon families served since 1994 of all agents in North America¹

#1 sales team worldwide²

#1 winner of Better Business Bureau Award for Excellence

THE BENNETT DIFFERENCE

The Bennett Property Shop uses six key systems to accelerate the sale of your home to garner top market value.

ANALYZE THE MARKET AND THE COMPETITION

We thoroughly assess your property to understand it’s unique selling points and what would appeal to prospective buyers. The information we gather in our initial assessment will be invaluable in formulating a plan for your listing. Our specialized knowledge and market research will help us to develop a targeted marketing strategy that will ultimately determine who your specific buyer is.

CRAFTING YOUR PROPERTY’S STORY

By showcasing your property’s best assets, we can successfully gauge what will resonate on an emotional level with potential buyers. Buyers who fall in love with a property are more likely to pay a higher premium to own it. We use these unique selling points to craft the story of your property and develop a marketing campaign that will help bring its story to life – online, in print, and in person.

#1 #2 #3

STAGING YOUR PROPERTY

Potential buyers have only seconds to decide if they like the property, so making the right first impression is key. The goal is to reach the viewer on an emotional level so they can fall in love with your property. A buyer that can imagine themselves living in your home has already made the emotional investment to purchase it.

#4 #5

PRICING YOUR PROPERTY

Pricing your property correctly is critical. The highest level of activity is generally in the first few weeks that the property has been prepared for viewing. A home that remains on the market for too long can be perceived as negative and may cause the property to remain on the market for longer than expected. We will help you craft the right pricing strategy that will sell your property faster.

IMPLEMENT A MARKETING STRATEGY

1) A custom advertising and marketing plan is prepared for your home. 2) That plan is fine tuned by your agent and our team. 3) We personally write and supervise all the ads, sales sheets, website postings and other information about your home. 4) Professional photography and video are prepared for print and online marketing. 5) Aggressive marketing begins through multiple media channels and presentation of your home to our database of buyers and networks.

#6

MEASURE

The Bennett Property Shop believes in transparency and the importance of open communication. It’s our job to keep you informed and up to date on the progress of your listing. Always working together with you to make the necessary adjustments that will help your property maintain a competitive edge.

OUR SUCCESS SELLING PROCESS

AWARD-WINNING AND UNMATCHED REAL ESTATE MARKETING SYSTEMS

When you hire The Bennett Pros, they will become your home’s:

MARKETING MANAGER

• Showcasing your property with the finest marketing

• Developing and implementing a customized marketing plan

• Determining the best price in line with market forces

• Constant communication and seller feedback

LEADING EDGE DIGITAL TECHNOLOGY

• Global targeting to promote your property to interested buyers

• Constantly updating online content for potential buyers

• International marketing campaigns to attract overseas buyers

QUALIFIED BUYER SPECIALIST

• Introducing buyers to your property

• Providing you with timely updates on viewings and feedback

SAVVY NEGOTIATOR

• Presenting and negotiating with potential buyers on your behalf to get you top dollar for your home in the fastest amount of time and least amount of hassle

• Your best interests are our first priority

CLOSING MANAGER

• Facilitating answers, resolving any issues during the closing process, and ensuring the entire process is completed seamlessly

• Providing mortgages, all documents including deposits, waivers, appraisals completed in a timely manner

• Liaising with your lawyer/notary and delivering necessary documentation

VIP WHITE GLOVE SERVICE & REWARDS PROGRAM

Providing you with access to and preferred pricing of experts including legal, insurance, landscaping, interior design, rental, painting, repairs, home inspection, and moving services

• Corporate wholesale rates on appliances, furniture, and renovations

• Bennett rewards card which provides you a lifetime of savings from both worldwide and local companies (restaurants, events, hotels, travel, entertainment)

PROPRIETARY TARGETED DIRECT MAIL MARKETING

INTEGRATED DIGITAL MARKETING

WEEKLY BROKER

BRANDED AD

MLS & REALTOR.CA

LISTING ADVERTISING

EXPANDED

AUTOMATED AD

SOCIAL MEDIA

BRANDED PROPERTY COLLATERAL (POSTCARD, SHOW SHEET, VIDEO)

PRICING VS. POTENTIAL BUYERS

Properly priced, you will have the possibility of many more buyers competing for your property.

PERCENTAGE OF POTENTIAL BUYERS WHO WILL LOOK FOR PROPERTY

On behalf of myself and Forbes Global Properties, I’d like to thank you for giving us the opportunity to present our successful marketing services that we can offer you and your property.

We would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because we are not just providing a service, we are building a relationship. Please let us know when we can be of service. Call

Broker