Matt Battiata - Listing Book

DISCOVER A NEW LEVEL OF MARKETING

EXCELLENCE

Presented

by THE BATTIATA

REAL ESTATE GROUP

Your Real Estate Specialists

A PREVIEW OF

THE BATTIATA

REAL ESTATE GROUP

ABOUT MATT BATTIATA & THE BATTIATA REAL ESTATE GROUP

The Battiata Real Estate Group, brokered by eXp Realty of California, is led by Broker Associate and team leader Matt Battiata. Matt was named the #1 agent in California and #5 worldwide by Realty Executives International after just two years in the real estate business, was featured in the book “Billion Dollar Agent” by Steve Kantor, and was the #1 Individual Agent for eXp Realty Worldwide for both 2020 and 2021 out of almost 70,000 agents.

Matt has sold over 2,000 homes in his career, trains real estate agents across the country, and regularly appears on local TV and radio news as a real estate expert. Matt is the author of two books on real estate and has been featured

in The San Diego Union-Tribune, The Wall Street Journal, The San Diego Daily Transcript, The San Diego Business Journal, and Top Agent Magazine. Matt is married to his wife Amy of 25 years. They have five children and live in Encinitas.

Matt is an avid swimmer, surfer, sailor, and winemaker. Matt is a former tall ship captain, licensed by the United States Coast Guard, and has sailed schooners and tall ships everywhere from Maine and New England to the Florida Keys, the Caribbean, Hawaii, and California. Matt last served aboard the Tall Ship Californian, a 145-foot Square Topsail Schooner, which has been designated the Official Tall Ship of the State of California.

WHO YOU WORK WITH MATTERS

The agents with the Battiata Real Estate Group have been carefully selected, vetted and trained to be the best agents in San Diego. If you are working with a Battiata Real Estate Group agent, you can be confident that you are working with an honest, ethical, and knowledgeable agent who will put your interests first and work diligently to negotiate the best possible outcome on the sale or purchase of your property.

DALE DOWNING

Dale Downing, a full-time professional Broker Associate, has consistently been a top agent (top 10% in San Diego County) in San Diego for over 20 years. Dale’s strong base of loyal repeat customers is the reason he has been so successful in this incredibly competitive sales environment. Dale is known for outstanding client service, 24/7 availability, consistent communication, and as a skilled negotiator.

Dale is a dedicated husband and father to his beautiful wife and two children and enjoys spending time with his family as much as possible. An athlete by nature, he is an avid mountain bike rider and golfer and also enjoys fishing.

BROKER ASSOCIATE/SENIOR LISTING SPECIALIST DALE DOWNING

DRE#01338330

Dale has been a Diamond/Executive Award Winner every year since 2002. He has sold over $250,000,000 in home sales to hundreds of clients, has been hired by numerous banks to sell their bank owned properties, and is often consulted by investors for large block home purchases.

FULL-SERVICE REAL ESTATE

When you hire Matt Battiata, he will become your home’s:

MARKETING MANAGER

• Showcase your property with the finest marketing

• Develop and implement a customized marketing plan

• Determine the best price in line with market forces

• Communicate regularly so you stay informed

LIAISON MANAGER

• Introduce new buyers to your property

• Pre-qualify the buyers to avoid time wasters

• Provide you with timely updates on viewings and buyer feedback

NEGOTIATOR

• Present and negotiate with potential buyers on your behalf

• Advise you on the merits of each offer

• Keep your best interests as first priority

CLOSING MANAGER

• Provide information to the buyer in a timely manner

• Accept only certified bank drafts

• Liaise with your lawyer/notary and deliver the necessary documentation

• Facilitate answers, resolve any issues during the closing process, and ensure the process is completed seamlessly

CONCIERGE

• Provide you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

DEDICATION AND COMMITMENT

“Matt is precisely what every seller seeks in a real estate agent: professional, courteous, HONEST, and hard working. Due to Matt’s efforts, we had showings several times per week — very impressive, especially in a ‘down economy.’ More importantly, the showings we had were to QUALIFIED potential buyers, not just anyone, so he could claim that he was bringing people through. Our experience with Matt was very positive; Matt works hard, and he gets the job done, and it pays off for the sellers. I would absolutely recommend Matt and his team to everyone.”

MARK MICHALKO

Senior Advisor, Intralot Asia Pacific – La Jolla, CA

“The Battiata team is top notch. They relentlessly worked through the many challenges that they faced in the sale of my home. I highly recommend the Battiata Group to others in need of a hardworking real estate agent. Thank you, Matt and team!”

JOHN HANSON

Associate Professor of Supply Chain Management – University of San Diego

“Matt Battiata represented the seller as well as my wife and me as the buyers in the purchase of our new home — the single largest financial transaction of our lives. Despite the obvious stress of such an important decision, we never felt pressured; we never felt ill-advised. We never felt anything but support, patience, and balanced counsel. We were so pleased with how well he managed our purchase that we chose him to list our prior home for sale — another painless and professional transaction. I strongly support Matt, and I am an enthusiastic reference for him as a good person and as a capable, experienced Realtor.”

TOM LEONARD

CEO Universal Hospital Systems, former President, Carefusion – San Diego, CA

EXP REALTY

Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home.

At eXp Realty, our vision is to positively transform the world of work on a global scale. Our cloud-based technologies enable businesses to scale globally, with unlimited operational flexibility and resilience and gain on-demand access to real-time information, tools, and community. Through eXp, we aim to give every business and individual the means to achieve financial stability, profitability, and freedom to realize everyone’s potential.

“Our continued success is a testament to our long-held, people-first, and cloud-based approach to business, which has enabled us to uniquely thrive in any business environment.”

– Glenn Sanford, Founder, Chairman, and CEO of eXp World Holdings, Inc.

GLOBAL GROWTH

Founded in 2009, eXp Realty is the fastest-growing real estate brokerage in the world. They continue to drive innovation, breaking down boundaries and redefining the world of traditional real estate through their unique cloud-based model and unrivaled state-of-the-art tools and technology. eXp Realty’s global community of agents, leadership, and partners spans 24 countries, with over 86,000+ agents, leaders, and partners.

#1 TOP INDEPENDENT

RANKED BY CLOSED TRANSACTION SIDES FOR 2021

#1 TOP MOVER: TRANSACTIONS

RANKED BY LARGEST INCREASE IN CLOSED SIDES FROM 2020 TO 2021

#1 TOP 5-YEAR MOVER: SALES VOLUME PERCENTAGE

RANKED BY LARGEST INCREASE IN SALES VOLUME BETWEEN 2017-2021

#3 CLOSED TRANSACTION SIDES

RANKED BY CLOSED TRANSACTION SIDES IN 2021

#4 CLOSED SALES VOLUME

RANKED BY CLOSED SALES VOLUME FOR 2021

#4 BILLIONAIRES’ CLUB

RANKED BY AT LEAST $1 BILLION OF CLOSED SALES VOLUME IN 2021

Source: The RealTrends Five Hundred, 2022

MARKETING

STRATEGIES TO

SELL YOUR HOME

DETERMINING VALUE OF YOUR HOME

Our mutual objective is to sell your home:

› FOR THE HIGHEST POSSIBLE PRICE

› IN THE CLIENTS DESIRED TIMEFRAME

› WITH THE MOST FAVORABLE TERMS

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale.

Selling homes requires a certain level of expertise, strategy, and exceptional marketing to the right buyers, which is the key to maximizing the true value of your home.

INFLUENCES ON HOME VALUE

With any marketing strategy, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth (whether that is higher or lower than the selling price) and what prospective buyers are willing to pay for it is known as the “Fair Market Value.”

Buyers are influenced by the following criteria:

• Location of the property

• Condition of the property

• Buyer demand

• Prices of similar properties on the market

• Recent sales of competitive properties

• Availability of financing

MAXIMIZING FAIR MARKET VALUE

Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.

These key factors affect the sale of your home and are, for the most part, in your control:

MARKET FACTORS

• Price

• Terms

• Condition

• Marketing Programs

• Value

CONTROLLED BY

• Seller

• Seller

• Seller

• Realtor ®/Brokerage

• Buyer/Market Conditions

MAXIMIZING EXPOSURE

Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.

Together we will:

• Prepare for the “Window of Opportunity”

• Leverage the attributes of your location

• Prepare and present your home ready for sale

• Highlight your home’s features through professional photography

• Showcase your home to prospective buyers through professional and strategic marketing

• Maximize the exposure of your home through our extensive network

• Leverage the brokerage’s reputation and recognition

• Cooperate and communicate to maintain your home’s perception of value

• Promote your home locally, nationally, and internationally

• Maximize your home’s web exposure

• Prepare your home so that it is always ready to be shown to potential buyers

• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation

• Finalize your sale

• Find your next dream home

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

MAKING THE MOST OF INITIAL INTEREST

MARKETING YOUR LOCATION

According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. Buyers are often attracted to a general area, neighborhood, or even a certain street well before settling on a specific home.

Understanding your location’s positives and negatives is important when determining price and when marketing your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how it is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

PREPARING YOUR HOME FOR SALE

First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGRAPHY

Photography must reflect your property. Whether in print or on the web, listing photos are often the first impression that a potential buyer will receive. Professional photographers understand how to use lighting and composition to highlight the best features of your home.

DIGITAL TOOLS

Using current technology helps showcase the true essence of your property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.

HOME STAGING

According to The National Associate of REALTORS®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market.

PROFESSIONAL AND STRATEGIC MARKETING

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.

SIGNAGE

The trusted yard sign is the number one way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS

Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

PRINT ADVERTISING

Your home will be showcased to affluent prospects through various national and international printed publications.

NETWORKING AND REFERRALS

I will use my large database of contacts and network with other agents to further expose your home. Referrals are also especially important, as you will want to work with an agent who is well-respected.

SOCIAL MEDIA

Marketing your home across various social media platforms is a powerful way to instantly expose your home to an extremely large pool of potential buyers.

PROFESSIONAL PRINTING AND DIRECT MAIL

The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be the first to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.

A PLATFORM FOR 24/7 WEB EXPOSURE

With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my plan, your home will be marketed to consumers and Realtors across the globe through my extensive online partnerships.

SHOWING THE HOME

Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home; then, the final prep and inviting touches are easy for me to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

MARKET ANALYSIS

My market report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as the marketing effectiveness of your home. This will provide you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

FINDING YOUR NEXT

DREAM HOME

THE NEXT STEPS

LOCATING THE RIGHT PROPERTY

If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next dream home.

It takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

EXCLUSIVE LUXURY NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

INSIDE LOCAL KNOWLEDGE & CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES

DEFINING YOUR GOALS AND OPTIONS

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

• Where are you thinking of moving — local or out of state?

• Do you have a budget?

• What do you and your family need from your next home?

• Are you looking for a turnkey or renovation property?

• What are your essential requirements during our search?

• Are there any financial considerations?

• When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

MY COMMITMENT TO YOU

When helping you look for a property, I will make recommendations based on my experience, knowledge, access to a variety of technology, and my network of agents and homes not yet on the market.

A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help narrow your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

THANK YOU

Thank you for allowing us the opportunity to present you with the marketing services we can offer you and your property.

We would be pleased to assist you with the sale of your present home and purchase of your next home and the next one, because we’re not just providing a service, we’re building a relationship. Please let us know when we can be of service.

Matt Battiata

& The Battiata Real Estate Group