YOUR LUXURY REAL ESTATE SPECIALISTS LUXURY HOME MARKETING
A PREVIEW OF MAYRA RIVERA
- 4 MAYRA- RIVERA Broker Associate, CLHMS Follow Me On: FB IG LN c: 702.985.7384 o: Las4040RiveraGroup.VegasMayra@RiveraGroup.Vegas702.822.0102S.EasternAvenue,#150Vegas,NV89119 2580 St Rose Parkway, #120 Henderson, NV 89074 TWO LOCATIONS TO SERVE YOU!
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ABOUT Mayra Rivera is a real estate professional with Century 21 Americana. Her group is one of the most successful real estate teams in Las Vegas, NV. In a very short period of time, she has helped hundreds of clients buy or sell in Las Vegas, NV. She graduated from the University of Nevada, Las Vegas, in 2013 with a double bachelor’s degree in Psychology and Criminal Justice. Mayra was recognized as one of the “Top 5 agents under the age of 30” and “Top 250 Latino Agents in America “ by the National Association of Hispanic Real Estate Professionals and as “Top 25 Women in Real Estate” by the Women’s Council of Realtors. She has also volunteered years of her career with the National Association of Hispanic Real Estate Professionals (NAHREP) as an extension of her dedication to advocate for and help her community and clients. NAHREP believes that homeownership is the symbol of the American Dream, the cornerstone of wealth creation and a stabilizing force for working families. In agreement with this ideology, Mayra has taken the role of NAHREP’s Las Vegas Chapter President for 2023. Mayra’s passion and goal is to serve the community as a real estate professional by properly guiding and informing her community as she helps them accomplish the dream of homeownership. Mayra’s goal is to create a real estate safe nest for her clients, a place where they can trust 100% that all of their real estate needs are being taken care of with the utmost integrity and honesty.
MAYRA- RIVERA
- 6 REAL- ESTATEFULL SERVICE MARKETING MANAGER Showcase your property with the finest marketing Develop and implement a customized marketing strategy Help determine the best price in line with market forces Communicate regularly so you are informed and knowledgeable LIAISON MANAGER Introduce new buyers to your property Pre-qualify the buyers to avoid time-wasters Provide you with timely updates on viewings and feedback NEGOTIATOR Present and negotiate on your behalf with potential buyers Advise you on the merits of each offer Always keep your best interests as her first priority CLOSING MANAGER Provide information in a timely manner to the buyer Only accept certified bank drafts Liaison with your lawyer/notary and deliver necessary documentation Facilitate answers and resolve any issues during the closing process, and afterward ensure it is completed seamlessly CONCIERGE Provide you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services When you hire the Riviera Group, we will become your home’s:
James Seller “Mayra is an excellent agent; she helped me sell my old house in less than a month and find my new home within the same amount of time. I strongly recommend her.”
OUR TESTIMONIALS
Victoria Seller & New Home Owner “Mayra is a dedicated individual to her job/client. She returns calls, is knowledgeable, and a good listener to your needs in buying/selling real estate. Very professional and a great work ethic; my case was very complicated. There were two attorneys involved, and Mayra was on top of things and it was done successfully. I appreciate Mayra and will recommend her to anyone who seeks real estate help.”
Juan New Home Owner
“Mayra was great from start to finish. This is the second home she helped me purchase, and it was, once again, a pleasant and seamless experience. She also helped me sell the first home she helped me purchase, and we were able to sell within a matter of three days for $45k above appraised value. I would recommend Mayra and her team to anyone looking to purchase a home or sell.”
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COMMITMENTDEDICATION AND
Marco Seller & New Home Owner “Mayra has been very helpful through the selling process. My husband and I are first time sellers and did not know the process of selling our home. She has been wonderful, and she has walked us through every step of the way. We were able to get multiple offers and accept an offer for the house that was more than we asked for and within two days of posting. We are very pleased with her service.”
THE BRANDS BEHIND THE AGENT
RELENTLESS Since 1971, the CENTURY 21® brand has been changing the real estate game by offering independent brokers, entrepreneurs, and affiliated agents the ability to achieve extraordinary results in an increasingly competitive market. But a lot has changed since then. Many have copied the CENTURY 21 approach, and over time we have seen a ‘sea of sameness.’
COMPANY PROFILECENTURY 21
With more brand awareness* than any real estate brand, Century 21 Real Estate is poised to change the game once again. To do this, we are reinventing what the CENTURY 21 brand means in the hearts and minds of those who are buying, selling, and working in real estate today. This starts with our new mission – to defy mediocrity and deliver extraordinary experiences – and comes to life in our identity as a brand and the services we develop for our system members.
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CENTURY 21® +
Giving back isn’t an add-on or requirement; it’s a passion and an integral part of our organization. In 2020, the CENTURY 21® brand announced that our system raised more than $2.5 million for Easterseals, an organization that for more than 100 years has been providing exceptional services, education, outreach, and advocacy so people with disabilities can live, learn, work, and thrive in their communities. We’ve been partners since 1979, and since that time, CENTURY 21 independent franchisees and affiliated sales professionals have raised more than $129 million for Easterseals.
EASTERSEALS
The Rivera Group is one of the most successful real estate teams in Las Vegas, NV. In a very short period of time, The Rivera Group has helped hundreds of buyers find their dream homes in Las Vegas, NV, resulting in over $46,000,000 of closed real estate transactions. This has distinguished them as a leading Las Vegas Real Estate team!
GROUP
The Rivera Group has helped hundreds of home buyers find their perfect home over the years, regardless of market conditions. They are one of the top real estate teams at Century 21 Americana. Combined with eight years of experience and raised in Las Vegas, the team has profound knowledge of the city, neighborhoods, schools, and the overall Las Vegas lifestyle. Stemming from their education from the University of Nevada Las Vegas, the team brings strong relationships with valuable business professionals and organizations that they have cultivated throughout the years.
EXPERIENCE Strong Professional Relationships Within The Community
RESULTS Hundreds of Homes Sold
PROFESSIONAL Custom Experience
Clients are like fingerprints; no two people are ever the same. The Rivera Group caters a custom, professional experience according to each individual client’s needs. Whether you are shopping local or from a different part of the globe, they have the flexibility and technology to cater to your needs to offer a state-of-the-art in-person or virtual experience. The Rivera Group’s most important value is customer service; therefore, communication and listening to your exact needs are the highest priority. It’s no surprise why majority of the clients the team chooses to work with are repeat and referred clientele. An essential piece of a customized experience is also the financing. The Rivera Group is experienced in working with multiple loan types and programs.
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CENTURION TEAM Global Century 21 Recognition
To achieve CENTURION status is to earn one of the most prestigious awards presented to CENTURY 21 real estate professionals. Only a small number of producers in the CENTURY 21 system ever reach this elevated status. RIVERA
An inclusive membership program for UNLV alumni. Since 1964, UNLV has granted more than 136,000 degrees to 120,000 individuals. Earning a degree from UNLV is a mark of distinction and pride. To be considered alumni of UNLV, individuals must have earned an associate, bachelor, graduate, professional, or honorary degree from the institution, as well as medical resident graduates. The program promotes inclusivity and philanthropy to each and every graduate of the university.
Mayra Rivera is a part of the network of professionals from the UNLV Alum society. As well as helped create the content for the “UNLV Grad Academy Workshop” on homeownership for the UNLV Graduate College.
PHILANTHROPY
UNLV ALUM ASSOCIATION
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NATIONAL ASSOCIATION OF HISPANIC REAL ESTATE PROFESSIONALS
NAHREP is a purpose-driven organization that is propelled by a passionate combination of entrepreneurial spirit, cultural heritage, and the advocacy of its members. Our mission is to advance sustainable Hispanic homeownership. NAHREP accomplishes its mission by educating and empowering the real estate professionals who serve Hispanic homebuyers and sellers, advocating for public policy that supports the trade association’s mission, and facilitating relationships among industry stakeholders, real estate practitioners, and other housing industry professionals. Mayra Rivera serves as the 2023 President for the local Las Vegas Chapter.
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• Qatar • Saudi Arabia • NORTHU.A.E AMERICA • Bermuda • Canada • Mexico • United States SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Paraguay • Peru • Uruguay • Venezuela WESTERN EUROPE • Belgium • France • Germany • Gibraltar • Italy • Luxembourg • Malta • Netherlands • Portugal • Spain • United Kingdom • Guatemala • Honduras • Nicaragua • Panama EASTERN EUROPE • Albania • Croatia • Cyprus • Cyprus TerritoryNorthern • Czech Republic • Macedonia • Slovakia • ••••••MIDDLESloveniaEASTBahrainEgyptIsraelJordanKuwait Lebanon •••AFRICACapeVerdeMorocco South Africa •ASIACambodia • China • Hong Kong • Indonesia • Japan • Mongolia • Singapore • South Korea • Taiwan • AUSTRALIAThailand & NEW •••ZEALANDAustraliaNewZealandPapuaNewGuinea ••CARIBBEANAnguilla Aruba • Cayman Islands • Dominica • Dominican Republic • Grenada • Guadelope • Jamaica • Martinique • Puerto Rico • Saba • Saint Kitts • Saint Martin • Sint Maarten • Trinidad and Tobago • Turks and Caicos CENTRALIslands AMERICA • Belize • Costa Rica • El Salvador THE WORLDWIDEGLOBALNETWORKCENTURY 21
In keeping with its new mission to “defy mediocrity and deliver extraordinary experiences” for its customers and clients, the approximate 8,800 offices of Century 21 Real Estate LLC and the 122,000 affiliated sales professionals of the iconic CENTURY 21® brand, continue to change and evolve with consumer demands and expectations, and push the industry forward in ways that allow C21 System members to personalize and tailor professional services to the individual needs of home buyers and sellers worldwide.
HOME MARKETINGFOR LUXURY
INSTITUTE
The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes.
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Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. As a Certified Luxury Home Marketing Specialist, Mayra’s knowledge, expertise, and access to a unique and targeted network are second to none.
DETERMINING THE VALUE OF YOUR HOME
- 18Our mutual objective is to sell your home:
OBJECTIVETHE
Prior to implementing any marketing strategies, it is critical to go through a process of discovery - determine the fair market value, the barometer of current market conditions, and review the various factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise. Strategy and exceptional marketing to the right buyers is key to maximizing the true value of your home.
FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS
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LUXURY MARKETING FOR YOUR HOME
Selling your home can be a very exciting experience but it will probably also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies and extensive brokerage resources.
• Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Prepare your home so that it is always ready to be shown to potential buyers • Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation • Finalize your sale • Find your next dream home MAXIMUM EXPOSURELUXURY MARKETING FOR TOGETHER WE WILL
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MAKING THE MOST OF INITIAL INTEREST
The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, is prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
TIMEONMARKET (Weeks) - Graphic for Illustrative Purposes Only A12345678910111213 CTIVITY )Interestof(Amount OPPORTUNITYTHE WINDOW OF
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- 25According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific Understandinghome.your location’s positives and negatives is important to know when determining price but are actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!
LOCATIONMARKETING YOUR
YOUR- HOMEPREPARE TO PRESENT
HOME STAGING
Using current technology helps showcase the true essence of the property and its environment. Lifestyle videos, 3D virtual tours, and aerial and drone footage all provide a realistic depiction of the intended space and livability.
Photography must reflect your property. Whether in print or on the web, photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
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According to The National Associate of REALTORS®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market.
DIGITAL TOOLS
First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.
PROFESSIONAL PHOTOGRAPHY
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For luxury homes, local advertising is not sufficient — these unique, often specialist-appreciated homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, and the James Edition.
LUXURY ADVERTISING
Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and the local real estate professional’s listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create exposure and reach the right buyers.
Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than the buyer.
YARD SIGNS AND DIRECTIONAL SIGNAGE
MARKETING& STRATIGEC
The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.
PUBLIC AND PRIVATE SHOWINGS
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PROFESSIONAL
NETWORKING AND REFERRALS
Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. Knowledge, expertise, and access to a unique and targeted network are second to none.
CLHMS DESIGNATION AND MEMBERSHIP
WEB EXPOSURE
95% of buyers look at homes online as their first step in the home buying process. This trend will continue to increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.
VIRTUAL TOURS / ONLINE VIDEO MARKETING
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Creating a digital experience and footprint is an integral part of advertising in the 21st century.
DIRECT
RiveraGroup.VegasMayra@RiveraGroup.VegasFBIGLN cy relationship. E&OE covered. BY MAYRA RIVERA YOUR LUXURY REAL ESTATE SPECIALIST SAVERIO AVENUE 11825 WELCOME HOME Homeowner Name, Looking for your dream home? For more information
PROFESSIONAL PRINTING &
tour,
Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a 10-mile radius of their present home. For more information on this wonderful home, or to schedule private call me today at 702.985.7384. CLHMS c: 702.985.7384 o: 702.822.0102 on this or to schedule a call me today at 702.985.7384.
SAVERIO AVENUE MAYRA RIVERA LUXURY REAL ESTATE Prepared Especially for Homeowner Name Just Listed PublishedbyREALMarketing(REM)www.REALMarketing4You.com858.952.4280©2021Thisisnotintended causebreachofanexistingagencyrelationship.E&OEcovered. Lookingforyourdreamhome?Formoreinformationon thiswonderfulhome,ortoscheduleaprivatetour,call metodayat702.985.7384. SAVERIO AVENUE 11825 BY MAYRA RIVERA YOUR LUXURY REAL ESTATE SPECIALIST MayraRivera BrokerAssociate,CLHMS c:702.985.7384 o:702.822.0102
SAVERIO AVENUE 11825
BY MAYRA RIVERA YOUR LUXURY REAL ESTATE SPECIALIST MayraRivera BrokerAssociate,CLHMS c:702.985.7384 o:702.822.0102 Mayra@RiveraGroup.VegasRiveraGroup.Vegas MAIL
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- 30The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other real estate professionals is one of the most powerful ways to spread the message that your home is for sale.
YOUR
Mayra Rivera Broker Associate, CLHMS c: 702.985.7384 o: 702.822.0102
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SPECIAL FEATURES Mayra Rivera Broker Associate,
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SAVERIO AVENUE 11825 11825 SAVERIO AVENUE MAYRABYRIVERA YOUR LUXURY REAL ESTATE SPECIALIST Las Vegas, NV 89138 Looking for your dream home?
wonderful home,
Vegas, NV 89081
SPECIALIST
private tour,
Lookingforyourdreamhome?Formore informationonthiswonderfulhome,orto scheduleaprivatetour,callmetodayat 702.985.7384. Thisbrochureintendedsolicitpropertiesalreadylistedsalenorintendedcausebreachexistingagen relationship.E&OEcovered. PublishedbyREALMarketing(REM)www.REALMarketing4You.com858.952.4280©2021
- 31With 95% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum online exposure. As part of the your marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through our extensive online partnerships. 24/7 WEB EXPOSUREA PLATFORM FOR
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Each and every buyer will be pre-qualified. During the showing, a full guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the value of perception. THE
Your home needs to be ‘show ready’ at all times — this is difficult to balance if you are still living in the home. However, ensure the preparation is done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home; then the final prep and inviting touches are easy for us to add around your busy schedule.
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HOMESHOWING
A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving Whateverparts.the next step may be, know that your real estate professional is here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
FINALIZING THE SALE
ANALYSISMARKET
- 34Our market analysis report is compiled from a system that tracks your showings, all real estate professional and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
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LUXURY MARKETING TO FIND YOUR NEW HOME
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If you are looking to buy another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.
NETWORKSEXCLUSIVELUXURY ONLINESTRATEGICSEARCHTECHNOLOGY INSIDE KNOWLEDGELOCAL&CONNECTIONS PROSPECTINGSUPERIORCAPABILITIES NEXT HOMEMARKETING FOR YOUR
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
& OPTIONSDEFINING YOUR
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of
In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. thinking moving — local or out of state?
• Do you have a budget? • What do you and your family need from your next home? • Are you looking for a turnkey or renovation property? • What are your essential requirements during our search? • Are there any financial considerations? • When is the ideal time for you to move?
GOALS
• Where are you
And when you find that perfect home, your real estate professional will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, they will protect and represent your best interests.
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RIGHT PROPERTYLOCATING THE
When helping you look for a property, your real estate professional will make recommendations based on their experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.
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MAYRA RIVERA | 702.985.7384 | MAYRA@RIVERAGROUP.VEGAS
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On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home and the next one because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did. Mayra Rivera
Each office is independently owned and operated. Copyright© August 2022