Michael Gonnelli - Listing Presentation

DISCOVER A NEW LEVEL OF

MARKETING EXCELLENCE

PRESENTED BY

MICHAEL GONNELLI

A PREVIEW OF

MICHAEL GONNELLI

THE GONNELLI GROUP

Michael Gonnelli is a highly accomplished real estate professional known for his expertise and leadership in the industry. Graduating from The Johns Hopkins University in 2003, Michael wasted no time in launching a successful career in real estate sales. Currently at the helm of the RE/MAX Select office, he also leads a dynamic team known as The Gonnelli Group.

Over the course of the last two decades, Michael has demonstrated an unparalleled commitment to excellence, having sold over $500,000,000 worth of real estate. His dedication to client satisfaction is evident in the remarkable achievement of amassing over 390 5-star reviews from past clients on Zillow.

Michael Gonnelli's extensive knowledge and skill set are further underscored by his impressive array of designations, including CDPE (Certified Distressed Property Expert), e-Pro, GRI, GREEN Agent, and New Construction Sales Expert. These certifications highlight his commitment to staying at the forefront of industry trends and providing specialized services to his clients.

Not only is Michael a seasoned Realtor, but he is also deeply involved in the investment side of the real estate business. With a hands-on approach, he has personally purchased, flipped, and developed over 70+ properties, showcasing his intimate understanding of the intricacies of real estate investments.

In addition to his residential real estate expertise, Michael Gonnelli stands out by actively engaging in commercial sales, a facet of the industry that many residential Realtors may not be as familiar with. This multifaceted approach sets him apart as a well-rounded professional capable of navigating various facets of the real estate landscape.

Michael's commitment to excellence, extensive track record, and diverse skill set make him a respected figure in the real estate community. As a leader in RE/MAX Select and the driving force behind The Gonnelli Group, he continues to leave an indelible mark on the industry.

DEDICATION & COMMITMENT

At The Gonnelli Group, over 90% of our business stems from referrals from past clients, as we take a relationship approach with all of our clients. One of the most sure fire ways of ensuring your hiring the right Realtor is to look at past client's reviews and testimonials — here is what our clients have to say:

“Michael sold me a beautiful townhome in Secaucus, NJ with a gorgeous view of the NYC skyline. He made my transition to NJ seamless and stress-free. He and his team were super helpful and I cannot thank them enough. Upon my departure from NY, Michael was able to sell my townhome in under a week. His service went above and beyond what I expected. I'm happy to call Michael not only my Broker but more importantly, my friend.”

ANDRE WILLIAMS, NEW YORK GIANTS

“We first met Michael when we rented our first apartment here in NJ close to Giants Stadium. After living here for a few years, we decided to take the plunge and purchase our very first home. We were getting frustrated with our home search as inventory was tight and we did not really like anything we saw on the MLS. Michael was able to find us our dream home off the market. We were beyond pleased and super excited, and we closed with no issues. Michael and his team were always super responsive and attentive to our needs.”

—

MARK HERZLICH, SUPER BOWL CHAMPION, NEW YORK GIANTS

“We both have very demanding professional lives with little down time. The process of moving is always a daunting one. We had met and known Michael through his dealings with several other players from the Giants. When it came time to sell our townhome, we entrusted the sale to Michael. He made the process both profitable and stress-free. We cannot recommend his services enough.”

— AARON ROSS, SUPER BOWL CHAMPION, NEW YORK GIANTS & SANYA RICHARDS ROSS, OLYMPIC CHAMPION

“I've been in real estate my entire professional life. When it came time to sell my home in New Jersey, I did all of my proper research and due diligence. It was clear that Michael had a long, proven sales record of being a top producer in Northern NJ. And I was correct. He was a great fit for me and sold my home in record time for a great price.”

EGYPT SHARROD, HGTV PERSONALITY AND REAL ESTATE GURU

GONNELLI GROUP ACHIEVEMENTS

$500M+ in Real Estate Sold

ZILLOW PREMIER AGENT with 400 5-STAR REVIEWS

RE/MAX DIAMOND AWARD for $1M+ commissions/year

NJAR CIRCLE OF EXCELLENCE PLATINUM Sales Award 2014-2023

EXPERIENCED Real Estate Investor

NATIONAL ASSOCIATION OF REALTORS ® Member

RE/MAX HALL OF FAME INDUCTEE for 10 years of service

DESIGNATIONS:

· e-Pro · GRI (Graduate, REALTOR® Institute) · New Construction Sales Expert

· CDPE (Certified Distressed Property Expert) · GREEN Agent

GRADUATE of the JOHNS HOPKINS UNIVERSITY

FULL-SERVICE REAL ESTATE

When you hire The Gonnelli Group to list your home, they will become your:

MARKETING MANAGER

• Showcase your property with the finest marketing

• Develop and implement a customized marketing strategy

• Determine the best price in line with market forces

• Communicate regularly so you stay informed

LIAISON MANAGER

• Introduce new buyers to your property

• Pre-qualify buyers to avoid time wasters

• Provide you with timely updates on viewings and feedback

NEGOTIATOR

• Present and negotiate with potential buyers on your behalf

• Advise you on the merits of each offer

• Always keep your best interests as first priority

CLOSING MANAGER

• Provide information to the buyer or seller in a timely manner

• Only accept certified bank drafts

• Liaise with your lawyer/notary and deliver necessary documentation

• Facilitate answers and resolve any issues during the closing process and afterward to ensure the process is completed seamlessly

CONCIERGE

• Provide you with access to experts, including legal advisors, accountants, insurance experts, builders, landscapers, interior designers, rental experts, home staging, painters, handymen, home inspectors, and moving services

THE POWER OF RE/MAX

THE RE/MAX COLLECTION

Sophistication. Elegance. Class. Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty.

Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.

The RE/MAX luxury home marketing program provides exclusive advertising incentives, specialized training, and distinctive marketing tools to RE/MAX agents so they can better serve discerning clients like you. When you work with a RE/MAX agent who specializes in The RE/MAX Collection, you’ll receive unparalleled service and an unforgettable experience.

RE/MAX BY THE NUMBERS

13.3 TRANSACTION SIDES PER U.S. AGENT ¹

781,377 U.S. RESIDENTIAL TRANSACTION SIDES

110+ COUNTRIES AND TERRITORIES

144,014 AGENTS WORLDWIDE

9,175 OFFICES WORLDWIDE

LOCAL EXPERTS, GLOBAL REACH

Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX Infinity a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 144,000 associates in over 110 countries and territories, The Gonnelli Group has the inside track on buyers and sellers around the globe.

THE WORLDWIDE RE/MAX NETWORK

AMERICAS

• Argentina

• Belize

• Bolivia

• Brazil

• Canada

• Chile

• Colombia

• Costa Rica

• Ecuador

• El Salvador

• Guatemala

• Honduras

• Mexico

• Nicaragua

• Panama

• Paraguay

• Peru

• Suriname

• United States

• Uruguay

• Venezuela

CARIBBEAN

• Antigua & Barbuda

• Aruba*

• Bahamas

*Denoted territory

• Bonaire*

• British Virgin Islands*

• Cayman Islands*

• Curacao*

• Dominican Republic

• Grenada

• Haiti

• Jamaica

• Puerto Rico*

• St. Bartheleny*

• St. Kitts & Nevis

• St. Lucia

• St. Maarten/St. Martin*

• St. Vincent/Grenadines

• Trinidad & Tobago

• Turks & Caicos*

• U.S. Virgin Islands*

EUROPE

• Albania

• Austria

• Belgium

• Bosnia and Herzegovina

• Bulgaria

• Croatia

• Cyprus

• Czech Republic

• England*

• Estonia

• Finland

• France

• Germany

• Greece

• Georgia

• Hungary

• Iceland

• Israel

• Italy

• Kosovo

• Latvia

• Lithuania

• Luxembourg

• Malta

• Moldova

• Montenegro

• Netherlands

• North Macedonia

• Norway

• Poland

• Portugal

• Romania

• Republic of Ireland

• Scotland*

• Serbia

• Slovakia

• Slovenia

• Spain

• Sweden

• Switzerland

• Turkey

• Ukraine

• United Kingdom

MIDDLE EAST

• Egypt

• Jordan

• Lebanon

• Oman

• Saudi Arabia

• United Arab Emirates

• West Bank/Palestine

AFRICA

• Angola

• Botswana

• Ethiopia

• Ghana

• Kenya

• Mauritius

• Morocco

• Namibia

• Nigeria

• South Africa

• Swaziland

• Tanzania

• Tunisia

• Uganda

• Zambia

ASIA/PACIFIC

• Australia

• China

• Guam

• India

• Indonesia

• Japan

• Macau

• Malaysia

• Mongolia

• Myanmar

• New Zealand

• Palau

• Philippines

• Singapore

• South Korea

• Sri Lanka

• Taiwan

• Thailand

RE/MAX OUTSELLS THE COMPETITION

Among the country’s largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume.*

DOUBLE THE OTHERS

RE/MAX agents averaged more than twice as many transaction sides as competitors.

HIGHER VOLUME BY FAR

RE/MAX agents averaged 67% more sales volume than the average for competitors.

STRATEGIC MARKETING OF YOUR HOME

DETERMINING YOUR HOME'S VALUE

Our mutual objective is to sell your home:

› FOR THE HIGHEST POSSIBLE PRICE

› IN THE SHORTEST AMOUNT OF TIME

› WITH THE MOST FAVORABLE TERMS

› WITH THE LEAST STRESS POSSIBLE

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale.

Selling homes requires a level of expertise, strategy, and exceptional marketing to the right buyers, which is the key to maximizing the true value of your home.

MARKETING YOUR LOCATION

ACCORDING TO REAL ESTATE CONVENTION,

THE THREE MOST IMPORTANT CRITERIA TO CONSIDER WHEN BUYING A PROPERTY ARE LOCATION, LOCATION, LOCATION.

In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home.

Misconceptions, preconceptions, and knowing the nuances of your home can make a difference in how the home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

MARKETING FOR MAXIMUM EXPOSURE

Selling your home can be a very exciting experience, but it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.

Together we will:

• Prepare for the “Window of Opportunity”

• Leverage the attributes of your location

• Prepare and present your home ready for sale

• Highlight your home’s features through professional photography

• Showcase your home to the market through professional and strategic marketing

• Maximize the exposure of your home through our extensive network

• Leverage the brokerage’s reputation and recognition

• Cooperate and communicate to maintain your home’s perception of value

• Promote your home locally, nationally, and internationally

• Maximize your home’s web exposure

• Prepare your home so that it is always ready to be shown to potential buyers

• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation

• Finalize your sale

• Find your next dream home

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market.

In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

PREPARING YOUR HOME

First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an appropriate environment for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity. Whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGRAPHY

Whether in print or on the web, listing photos are often the first impression that a potential buyer will receive. Professional photographers understand how to use lighting and composition to highlight the best features of your home.

DIGITAL TOOLS

Using current technology helps showcase the true essence of your property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.

HOME STAGING

According to the National Association of REALTORS ®, 81% of buyer’s agents say that staging makes it easier for buyers to visualize the property as their future home, and 42% say it increases the dollar value offered. Additionally, nearly half (48%) of seller’s agents say that staging a home decreases the amount of time a home spends on the market.*

*Source: National Association of REALTORS ® 2023 Profile of Home Staging

SHOWINGTIME ®

By utilizing ShowingTime products and services, sellers can expect more showings, a higher feedback response rate, and a better home selling experience. With the use of ShowingTime ®, you'll have access to detailed feedback and convenient scheduling of your home showings. Feedback reports include information on each showing and opinions regarding overall interest, price, experience, and more.

THE BENEFITS:

• Safety

• Electronic notifications

• Listing activity reports

• Detailed feedback response

• Trackability of showings

• Follow-up

PROFESSIONAL MARKETING TOOLS & RESOURCES

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure, and needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.

SIGNAGE

The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS

Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

PROFESSIONALLY PRINTED MATERIALS

Showcasing your home’s unique features through professional marketing materials is essential in setting it apart from the competition. Mailing directly to neighbors, potential buyers, and other Realtors® is a powerful way to spread the message that your home is for sale.

PRINT ADVERTISING

Your home will be showcased to affluent buyers through various national and international publications.

NETWORKING AND REFERRALS

I will use my large database of contacts and network with other agents to further expose your home. Referrals are also especially important in the luxury market, as you will want to work with an agent who is well-respected.

24/7 WEB EXPOSURE

With over 95% of buyers looking for homes online, it’s important for your home to have a professional web presence.

Listing your home on various website allows for maximum exposure where it can easily reach local, national, and global prospects.

SOCIAL MEDIA

Marketing your home across various social media platforms is a powerful way to instantly expose your home to an extremely large pool of potential buyers.

SHOWING THE HOME

Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home; then the final prep and inviting touches are easy for me to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

FINALIZING THE SALE

My market analysis is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an indepth analysis and a comprehensive list of actions, recommendations, and objectives.

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

SEARCHING FOR YOUR NEXT DREAM HOME

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure, and needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.

DEFINING YOUR GOALS AND OPTIONS

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

• Where are you thinking of moving — locally or out of state?

• Do you have a budget?

• What do you and your family need from your next home?

• Are you looking for a turnkey or renovation property?

• What are your essential requirements during our search?

• Are there any financial considerations?

• When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is worth to you.

EXCLUSIVE LUXURY NETWORKS

STRATEGIC

ONLINE SEARCH TECHNOLOGY

INSIDE LOCAL KNOWLEGE + CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES

LOCATING THE RIGHT PROPERTY

If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

It takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

MY COMMITMENT TO YOU

When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property.

I would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions — you’ll be glad you did.

— MICHAEL GONNELLI