D I S COV E R A EW L EV E L OF OF DISCOVER AN NEW LEVEL
LU X U RY LUXURY M A R K E T I N G EXCELLENCE E XC E L L E N C E MARKETING
A P R EV I E W O F
MICHELLE CREWS AND SYNERGY REALT Y NET WORK
MICHELLE CREWS BROKER/OWNER CLHMS, MIRM, ASP, GRI, CNE, SRS, CRB, CRS, SRES, E-PRO, RRC, PSA, REI
615.260.1908 michelle@synergyrealtynetwork.com www.crewsandcompany.com Connect with me:
Synergy Realty Network 1585 Mallory Lane, Ste 103 Brentwood, TN 37027 615.371.2424
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MEET MICHELLE CREWS Highly accomplished, Michelle continues to raise the bar with her unparalleled service and sales achievements in the luxury real estate market. Her incredible drive to create optimal outcomes for her clients is reflected in the many awards and recognitions she’s earned in her career, from Homebuilder’s Association of Middle TN Agent of the Year to becoming a member of the Institute for Luxury Home Marketing within a few short years. Michelle founded Synergy with her husband, Dwane Crews in 2009. As Broker/Owners, and under their leadership, she and Dwane have led Synergy to become a highly respected boutique real estate marketing and sales company located in Brentwood, TN, with over 200 agents closing over 800 million annually. Michelle pairs a welcoming, responsive approach with fact-based property analysis to ensure clients are best positioned to achieve their real estate goals. Michelle has proven knowledge of the Williamson County luxury market and is trusted by seasoned investors, clients, builders, and fellow Realtors for her strong work ethic, trustworthiness, and experience.
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B.S. Behavioral Science
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Licensed Realtor® since 2004
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CLHMS Guild Designee- Certified Luxury Home Marketing Specialist
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CRB (Certified Real Estate Broker Manager)
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MIRM (NAHB Master in Real Estate Marketing)
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CMP (NAHB Certified Marketing Specialist)
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CRS (Certified Residential Specialist)
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GRI-M (Master Graduate of The Real Estate Institute)
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e-Pro (Internet Marketing Specialist)
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CNE (Certified Negotiation Expert)
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REI (Real Estate Investing Certification)
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SRS (Seller Representative Specialist)
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SRES (Senior Real Estate Specialist)
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PSA (Pricing Strategy Advisor)
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I N S T I T U T E F O R LU X U RY H O M E MARKETING BENEFITS OWL (Online Wealth Lookup) provides a way to get a financial snapshot of prospective buyers. Data includes philanthropic giving, real estate holdings, reported assets, known sphere of influence, and more!
WealthEngine is the leading provider of predictive marketing, analytics, and audience development products and services. With a world-class database constituting over 300 million individuals. WealthEngine has the industry’s largest and most accurate wealth consumer database.
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A MEMBER OF THE INSTITUTE FOR LU X U RY H O M E M A R K E T I N G Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist™ (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence, and confidence they require service to discerning buyers and sellers of luxury homes. The CLHMS™ designation is earned by Institute Members with documented sales performance in the top 10% of their market. Members of the Institute actively seek out the latest information in marketing strategies, stay on top of changing market conditions know how to handle the special needs of elite clientele and their exceptional properties, and are always looking to take their skills, contacts, and opportunities even further.
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FULL -SERVICE FULLLUXURY REAL ESTATE When you hire Michelle, she will become your home’s: Ma r ket ing Ma nager
Closing Ma nager
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Showcasing your property with the finest marketing
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Developing and implementing a customized marketing plan
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Determining the best price in line with market forces
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Managing contract deadlines
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Communicating regularly so you are informed
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Coordinating inspections/appraisals
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Coordinating and scheduling final walk-throughs
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co-operating agents
Lia ison Ma nager •
Introducing new buyers to your property
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Pre-qualifying the buyers to avoid time-wasters
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Providing you with timely updates on viewings
Consistent communication with lenders, title, and
and closings •
Confirming title and lender commitment
Concierge
and feedback
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Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior
Ne got iator •
designers, rental experts, home staging, painters, handymen, home inspectors, and moving services
Presenting and negotiating on your behalf with potential buyers
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Advising you on the merits of each offer
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Keeping your best interests as first priority
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D E DICAT ION AN D COM M IT M ENT Buying or selling a home is the largest transaction most of us will ever make in our personal lives, and it can be a very complex, emotional, and time-consuming experience. Jane is dedicated to making certain that YOU come away completely satisfied.
Just Ask Michelle’ Michelle ’ s Clients: Clients : “Michelle’s market knowledge was extensive and invaluable
“Our honoree had an immediate, positive impact on our
as we were moving from the West Coast. Her professional
Brentwood
business approach of focusing on ROI and Property Location
Her drive and initiative were evident early on, helping us to
Analysis allowed for the efficient use of time in a fast-moving
close out challenging neighborhoods, revitalizing existing
and challenging market. Through this process, we developed a
ones, and stepping up to every challenge with grace and
mutual trust which allowed us to purchase a multimillion-dollar
professionalism. She consistently provides a high level of
home, “online,” based only on her recommendation. Michelle’s
customer satisfaction, tremendous attention to detail, faithful
professional warmth is unique in the real estate industry as
follow up, and a winning attitude. By committing to our
she really cares that her client’s expectations are fulfilled.
core values of Passion and Presentation, our honoree has
Our
exciting
quickly become one of the most successful salespeople in
We would highly recommend
our company. The 2011-2012 Chairman’s Club Award goes
Michelle to anyone buying or selling in the luxury market.”
to Nashville’s Licensed Sales Professional, Michelle Crews.”
-Keith & Suzanne McDonald
-John Wieland
relocation
to
Nashville
and pleasant experience.
has
been
a
very
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neighborhoods
and
the
Southeast
division.
SY N E R GY R E A LT Y N E T WO R K Synergy is a leading, full-service boutique real estate brokerage specializing in the marketing of premiere residential properties. Located in Brentwood, TN, Synergy was founded by CEO Dwane Crews and Michelle Crews in 2009, who envisioned a dynamic boutique brokerage based on integrity, informed by expertise, and driven by innovation. Synergy offers comprehensive real estate solutions for buyers, sellers, landlords, investors, and builders. The firm is powered by an integrated team of accomplished professionals with extensive expertise in all aspects of real estate transactions. Thanks to a unique marketing approach, Synergy ensures that its clients earn the highest market-driven prices. Our agents educate and shepherd buyers, sellers, and landlords through the sales process, and we partner closely with builders, from the earliest stages of a project through closing.
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DETERMINING
T H E VA LU E OF YOUR HOME
T H E O BJ EC T I V E Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery - determine the fair market value, understand the barometer of current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise. Strategy and exceptional marketing to the right buyers are keys to maximizing the true value of your home.
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I N F LU E N C E S O N T H E VA LU E O F YO U R H O M E With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find
a qualified buyer. What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • • • • • •
Location of the property Condition of the property Inventory and buyer demand Prices of similar properties on the market Recent sales of relative properties Availability of financing
Profes siona l Mea surement The biggest single factor to determine pricing of a home is floored, heated square footage. Michelle hires a home measuring service to provide a professional measurement to ensure the square footage is accurate.
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M A X I M I Z I N G FA I R M A R K E T VA LU E The following key factors affect the sale of your home and are for, the most part, in your control. Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.
M A R K E T FAC TO R S : Pr i ce Ter ms Co ndi ti on Ma rket in g Programs Val u e
CO N T R O L L E D BY : Seller Seller Seller REA LTO R ®/Syn erg y Re a l ty Network Bu yer /Market Cond i ti ons
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LU X U RY M A R K E T I N G FOR YOUR HOME
MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a REALTOR®, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. TO G E T HER WE WILL : • • • • • • • • • • • • • •
Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Prepare your home to be marketed and shown Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation Finalize your sale Find your next dream home
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T H E W I N D OW O F O P P O RT U N I T Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy implemented to further increase its exposure.
ACTIVITY (Amount of Interest)
MAKING THE MOST OF INITIAL INTEREST
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TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only | 21 |
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MARKETING YO U R LO C AT I O N According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. LOCATION In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
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P R E PA R I N G TO P R E S E N T YO U R H O M E First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed. Profes siona l O rga nizing a nd St aging According to The National Associate of REALTORS®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market. Michelle offers 16 hours of complimentary organizing and staging with one of Nashville’s top stagers. Our Home Stager will come to your home to discuss ideas and explain what sells a home in today’s market.
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P H OTO G R A P H Y A N D V I D EO G R A P H Y Visual differentiation is imperative for success in today’s real estate market. Our experienced visual media team can create both real estate and editorial style images and captivating video content that will stand out from the crowd. We’ll tell your property’s story with compelling time-lapse videos and awe-inspiring drone footage for promotional websites and social channels. Let us plan, produce, and edit one-of-a-kind visuals worthy of the silver screen.
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PROFESSIONAL AND S T R AT EG I C M A R K E T I N G Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and REALTORS® listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create exposure and reach the right buyers. Ya rd Signs a nd Dire c t iona l Signage The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. Public a nd Private S howings Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. Luxur y Adver t ising For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. I will showcase your home to affluent buyers through publications such as Luxury Home Magazine and The Tennessean.
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Net wor k ing a nd Refer r a ls Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.
Web E xp osure 95% of buyers look at homes online as their first step in the home buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
CLHMS D esignat ion a nd Memb er ship Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. My knowledge, expertise, and access to a unique and targeted network are second to none.
Vir tua l Tour s / O nline Vide o Ma r ket ing Creating a digital experience and footprint is an integral part of advertising in the 21st century.
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PROFESSIONAL PRINTING A N D D I R EC T M A I L The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other REALTORS® are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.
1235 SADDLE SPRINGS DRIVE
MICHELLE CREWS
THOMPSON’S STATION, TN 37179
BROKER/OWNER CLHMS, MIRM, ASP, GRI, CNE, SRS, CRB, CRS, SRES, E-PRO, RRC, PSA, REI
615.260.1908 michelle.crews@comcast.net www.crewsandcompany.com
Synergy Realty Network 1585 Mallory Lane, Ste 103 Brentwood, TN 37027
OPEN HOUSE
1235 SADDLE SPRINGS DRIVE
1235 SADDLE SPRINGS DRIVE
W E L C O M E HJ O U L YM 1 5 TE H - JULY 17TH
Connect with me:
5 BEDS
4.5 BATHS
4,722 SQ. FT.
THOMPSON’S STATION, TN 37179
50x55 BARN/GARAGE
If you would like to have your home marketed this beautifully, call Michelle Crews today at 615.260.1908.
MICHELLE CREWS BROKER/OWNER CLHMS, MIRM, ASP, GRI, CNE, SRS, CRB, CRS, SRES, E-PRO, RRC, PSA, REI
615.260.1908
JUST S O L D FOR OVER $35K OVER LIST PRICE!
Presented By
michelle.crews@comcast.net www.crewsandcompany.com
Homeowner Name, If you would like to know more about this magnificent home, call me today at 615.260.1908 for a confidential discussion.
1235 SADDLE SPRINGS DRIVE Connect with me:
Synergy Realty Network 1585 Mallory Lane, Ste 103 Brentwood, TN 37027
THOMPSON’S STATION, TN 37179
BY M I C H E L L E C R E WS YO U R LU X U RY R E A L E S TAT E S P EC I A L I S T
Published by REAL Marketing (RM) | www.REALMarketing4You.com | 858.952.4280 | ©2022 This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE covered.
Presented By P R E PA R E D E S P EC I A L LY F O R H O M E OW N E R N A M E
1235 SADDLE SPRINGS THOMPSON’S STATION, TN 37179
5 BEDS |4.5 BATHS | 4,722 SQ. FT.
1235 SADDLE SPRINGS
COMING S OON $3,500,000 MICHELLE CREWS BROKER/OWNER CLHMS, MIRM, ASP, GRI, CNE, SRS, CRB, CRS, SRES, E-PRO, RRC, PSA, REI
5 BEDS 4.5 BATHS
615.260.1908 michelle.crews@comcast.net www.crewsandcompany.com
4,722 SQ. FT.
Connect with me:
50x55 BARN/GARAGE
BY M I C H E L L E C R E WS YO U R LU X U RY
Published by REAL Marketing (RM) www.REALMarketing4You.com | 858.952.4280 | ©2022 This postcard is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE covered.
R E A L E S TAT E S P EC I A L I S T
P R E PA R E D E S P EC I A L LY F O R H O M E OW N E R N A M E
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P R E PA R E D E S P EC I A L LY F O R H O M E OW N E R N A M E
Presented By
A P L AT F O R M F O R 24//7 W E B E X P O S U R E 24 With 95% of home buyers beginning their search on the Internet, I want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and REALTORS® across the globe through my extensive online partnerships.
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S H OW I N G T H E H O M E Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living there. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, arrangements made for pets, and a plan for the best times to show the home.
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M A R K E T I N G A N A LYS I S The market analysis reports are compiled from multiple systems that track your showings, all REALTOR® and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives. Selling your home is important; therefore, it is equally important to ensure that its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.
F I N A L I Z I N G T H E SA L E A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
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LUXURY MARKETING TO FIND YOUR NEW HOME
D E F I N I N G YO U R G OA L S AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
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MARKETING FOR YO U R N E X T H O M E If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
BROKER RELATIONSHIPS
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SUPERIOR PROSPECTING CAPABILITIES
LO C AT I N G T H E R I G H T P R O P E RT Y When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help narrow your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
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SOLD
869 Winds tone B ouleva rd SOLD FOR $2, 225,000
Private setting on 6+ acres in the exclusive Estates of Windstone Subdivision! This beautiful Aspen-inspired custom home contains four bedrooms, three full bathrooms and two half bathrooms. The six-car garage has expansive parking. This home features incredible outdoor living with
infinity edge saltwater pool, outdoor kitchen/pool bath, and detached livable guest house located approximately 180 ft. from the main house. If you are looking for a sanctuary in the heart of Brentwood, this is it!
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SOLD
2301 Corinne Cour t SOLD FOR $ 1,600,000
This stunning trace construction built beauty will not disappoint! Strong functioning plan with two beds on main, 2.5 baths on main, office on main-all of the features, finishes, and commitment to quality that you would expect in a trace home. Expanded garage and driveway, bonus,
media room, wet bar up, screened-in porch, patio with wood burning fireplace, and a fenced backyard. Private 1.48-acre homesite extends beyond the fence.
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SOLD
524 E xc a libur Cour t SOLD FOR $ 2,300,000
This stunning Tuscan-inspired estate nestled safely on .74 acres behind the gates of the Tors of Avalon offers a panoramic view of the wooded backyard backing up to Smith Park, a gunite pool with built-in fire pit, and waterfall feature. For true oenophiles, the custom 3500
wine cellar considers placement, security, temperature and humidity control, plus different bottle shapes and sizes. The basement offers a kitchen, fireplace, full bath, private patio area, workout room with steam shower, and much more!
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SOLD
6029 Nat ive Pony Tr a il SOLD FOR $ 1,400,000
Experience private club living with dining, spa, fitness, golf, tennis, aquatic and equestrian centers in a gated, golf cart-friendly community. This one-of-a-kind estate home, designed by Phea Shea and built by Ford Custom Homes, is designed for main level living on a grand scale situated
on double lots, .87 acres. Beautiful views, manicured landscaping, three cars, and one additional garage for a golf cart. Home is located between the 5th hole and the 6th Tee Box.
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SOLD
240 4 D urha m Ma nor D rive S O L D F O R $ 1 ,70 0 , 0 0 0
Stately home on 1.02 acres that takes you back to farm life with the sound of roosters crowing. The incredible outdoor living area with a custom wood-burning fireplace, fenced yard, professional landscaping, and covered porch is perfect for outdoor entertaining and stargazing. Inside,
find beautiful hardwood flooring on the main, two woodburning fireplaces, solid core doors, new carpet up, and all bedrooms boast tray ceilings, granite/tile surround, extensive trim throughout, expansive unfinished storage, and a 9x14 laundry room.
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SOLD
Brent woo d-Fr a nk lin Builder Represente d New Home Cons t r uc tion To t a l Vo l u m e S O L D $ 4 0 , 0 0 0 , 0 0 0
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I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home and the next one because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; decisions; you’ll be glad you did.
M I C H E L L E C R E W S | 6 1 5 . 2 6 0 . 1 9 0 8 | M I C H E L L E @ S Y N E R G Y R E A LT Y N E T W O R K . C O M C R E W S A N D C O M PA N Y. C O M
Each office is independently owned and operated. Copyright© July2022