E xcellence DI S CO V E R A N E W L E VE L OF MARKETING
NOEL COLLIER GROUP YOUR LOCAL REAL ESTATE SPECIALISTS
A PREVIEW OF NOEL COLLIER GROUP YOUR DEDICATED HOUSTON REAL ESTATE SPECIALISTS
MEET NOEL Noel Collier is a top-performing Realtor in Houston and the surrounding areas and is devoted to improving the lives of others – and not just through real estate. While working hard to help families find their dream homes, she will always hold true to her values and native roots. As a graduate of Texas Southern University, “Excellence and Achievement” is not just a motto – it is a way of life. Before venturing out to pursue real estate full time, Collier excelled in software sales at top companies such as ADP and Wolters Kluwer. In those roles, she constantly shattered goals while at the same time mentoring young professionals. The accolades and awards she received regularly are a testament to her hard work and dedication. Collier began 2019 as a dual career real estate agent, wife, and mother to three beautiful children. Her strong faith and support of her family were imperative when she made the decision to pursue real estate full time. At that time, the Noel Collier Group was born. For the past three years, Collier has exceeded her goals in terms of families helped and real estate sales. One of her strongest assets is her ability to relate to others while demanding results. In addition to making her mark as a phenomenal real estate agent, Collier volunteers quarterly by sponsoring nonprofit organizations that contribute to the betterment of the community and society as a whole. Noel’s ability to connect with people comes naturally. Her Godgiven talent and passion to help others have directed her path to become one of the top professionals and entrepreneurs in Houston. She plans to continue to expand her real estate business by way of serving more clients and organizations as a whole.
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NOEL COLLIER GROUP REALTOR® INSTITUTE FOR LUXURY HOME MARKETING MEMBER
832.402.8558 noel@sellwithnoel.com www.sellwithnoel.com
Keller Williams Professionals 8344 Spring Cypress Road Spring, TX 77379
Each office independently owned and operated.
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FULL-SERVICE LUXURY REAL ESTATE When you hire Noel Collier, she will become your home’s:
MA R K E T I N G MANAG ER
CLOSI N G MANAG ER
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Showcasing your property with the finest marketing Developing and implementing a customized marketing plan Determining the best price in line with market forces Communicating regularly, so you stay informed
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Providing information to the buyer in a timely manner Only accepting certified bank drafts Liaising with your lawyer/notary and delivering the necessary documentation Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
LIAI SO N MANAG ER • • •
CO N CI ERG E
Introducing new buyers to your property Pre-qualifying the buyers to avoid time wasters Providing you with timely updates on viewings and feedback
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N EGOT IATO R • • •
Presenting and negotiating with potential buyers on your behalf Advising you on the merits of each offer Keeping your best interests as first priority
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Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
DEDICATION AND COMMITMENT J UST ASK MY CLI ENTS: “I had a previous Realtor prior to Noel, and my home was on the market for 60 days. I came across Noel’s Facebook page and decided to give her a call. Once she became my Realtor, my home was sold in 14 days. It was such a pleasure working with her and her team. Noel is incomparable.” — Tammy White Katy, TX
“Noel made the process so smooth and stress-free. I never had to worry about not being in the loop about what was going on with my home. She is the best Realtor in Houston, hands down.” — Kiya Gradney Fresno, TX
“My husband got a job offer in Chicago, and it was important for us to get our home sold quickly. I was looking up different Realtors, and I just so happened to stumble across Noel’s website. I then gave her a call, and the rest is history. Noel had our home on the market for two days and received over five offers. We were out of our home in no time. I am forever grateful for her.” — Briana Dyer Manvel, TX
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T H E K W A D VA N T A G E At Keller Williams, our defining culture and belief systems are focused on the win-win, integrity, commitment, trust, and teamwork of our associates. We are a technology company that provides the real estate platform that buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability. Holding the top spot in agent count, units, and sales volume, Keller Williams’ sales force is one to be reckoned with. Home to the Tech-Enabled Agent, our business model equips agents with a technological edge and the ability to offer customers whatever they wish.
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KW WORLDWIDE A G LO B A L R E A L E S TAT E P O W E R H O U S E •
Keller Williams is #1 in agent count
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Now in 50+ Regions including the U.S. & Canada
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Over 10,000 agents outside the U.S. and Canada and growing!
• Albania
• Czech Republic
• Italy
• Panama
• Saint Maarten
• Argentina
• Dominican
• Jamaica
• Paraguay
• Slovenia
• Japan
• Peru
• Southern Africa
• Aruba
Republic
• Belgium
• Dubai, UAE
• Luxembourg
• Philippines
• Spain
• Belize
• France
• Malaysia
• Poland
• Suriname
• Bermuda
• Greece
• Mexico
• Portugal
• Thailand
• Cambodia
• Guyana
• Monaco
• Puerto Rico
• Turkey
• Chile
• Honduras
• Mongolia
• Romania
• Turks and Caicos
• Colombia
• Indonesia
• Morocco
• São Paulo, Brazil
• United Kingdom
• Costa Rica
• Ireland
• Nicaragua
• Saudi Arabia
• Uruguay
• Cyprus
• Israel
• Northern Cyprus
• Serbia
• Vietnam
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LUXURY EXPERTISE The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes. Working with an agent who is experienced in luxury marketing is critical as you look to maximize the exposure of your home. As a Member of the Institute for Luxury Home Marketing, Noel Collier’s education, knowledge, expertise, and access to a unique and targeted network are second to none.
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MARKETING STRATEGIES TO SELL YOUR HOME
DETERMINING THE VA L U E O F Y O U R H O M E Our mutual objective is to sell your home:
› FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which is the key to maximizing the true value of your home.
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MAXIMIZING F A I R M A R K E T VA L U E Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home. These key factors affect the sale of your home and are, for the most part, in your control:
MA R K E T FAC TO R S
CO N T RO LLED BY
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Price Terms Condition Marketing Programs Value
Seller Seller Seller Realtor®/Brokerage Buyer/Market Conditions
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INFLUENCES ON H O M E VA L U E With any marketing strategy, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth (whether that is higher or lower than the selling price)and what prospective buyers are willing to pay for it is known as the “Fair Market Value” — as buyers are influenced by the following criteria: • • • • • •
Location of the property Condition of the property Buyer demand Prices of similar properties on the market Recent sales of competitive properties Availability of financing
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MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources. Together we will: •
Prepare for the “Window of Opportunity”
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Leverage the attributes of your location
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Prepare and present your home ready for sale
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Highlight your home’s features through professional photography
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Showcase your home to prospective buyers through professional and strategic marketing
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Maximize the exposure of your home through our extensive network
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Leverage the brokerage’s reputation and recognition
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Cooperate and communicate to maintain your home’s perception of value
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Promote your home locally, nationally, and internationally
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Maximize your home’s web exposure
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Prepare your home so that it is always ready to be shown to potential buyers
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Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation
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Finalize your sale
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Find your next dream home
THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.
ACTIVITY
(Amount of Interest)
MAKING TH E MOST OF INITIAL INTEREST
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TIME ON MARKET
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(Weeks)
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MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. Buyers are often attracted to a general area, neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and when marketing your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how it is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
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PREPARING YOUR HOME FOR SALE First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.
P RO FESSI O NAL P H OTO G R A P H Y Whether in print or on the web, listing photos are often the first impression that a potential buyer will receive. Professional photographers understand how to use lighting and composition to highlight the best features of your home.
DI GI TAL TOO LS Using current technology helps showcase the true essence of your property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.
H O M E S TAGI N G According to The National Associate of REALTORS®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market.
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PROFESSIONAL AND STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure, and needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.
SI GNAG E The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.
P U B LI C AN D P R IVAT E S H OWI N GS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
P R I N T A DV ER T I SI N G Your home will be showcased to affluent buyers through various national and international publications.
N E T WO R K I N G AN D R EFER R ALS I will use my large database of contacts and network with other agents to further expose your home. Referrals are also especially important in the luxury market, as you will want to work with an agent who is well-respected.
SO CIAL M EDIA Marketing your home across various social media platforms is a powerful way to instantly expose your home to an extremely large pool of potential buyers.
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PROFESSIONAL PRINTING AND DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be the first to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.
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A PLATFORM FOR 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my plan, your home will be marketed to consumers and Realtors across the globe through my extensive online partnerships.
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SHOWING THE HOME Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home; then the final prep and inviting touches are easy for me to add around your busy schedule. Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
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MARKET ANALYSIS My market report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as the marketing effectiveness on your home. This will provide you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
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SEARCHING FOR YOUR NEXT DREAM HOME
LOCATING THE RIGHT PROPERTY If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXU RY NET WOR KS
ST RAT EGIC ONLINE SEARCH T ECHNOLOGY
INSI DE LOCAL KNOWLEDGE & CONNEC TIONS
SU PERIOR PROSPEC TING CAPABILITIES
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DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
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MY COMMITMENT TO YOU When helping you look for a property, I will make recommendations based on my experience, local knowledge, access to a variety of technology, and my network of agents and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help narrow your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
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THANK YOU I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I would be pleased to assist you with the sale of your present home and the purchase of your next home and the next one because I’m not just providing a service, I’m building a relationship. Call me before you make any important real estate decisions — you’ll be glad you did.
- Noel Collier
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832.402.8558 | noel@sellwithnoel.com | www.sellwithnoel.com
Each office independently owned and operated.
Copyright © June 2022