Claudine Montano is the Broker of Record for RE/MAX Hallmark Montano Group Realty and the Founder and CEO of the brand Penthouse Queen. Claudine is a second-generation real estate Broker who came from a real estate family team that has sold billions in Toronto real estate since 1981. With 16 years of her own in the business, she has created a niche in Toronto’s luxury real estate scene. She is passionate about penthouses and luxury properties.
Claudine is a licensed Broker in Toronto, Canada, and a licensed Realtor in the states of South Carolina and Georgia. She is bilingual in English and French. Claudine’s passion and enthusiasm for real estate have earned her numerous awards, including RE/MAX Diamond, Lifetime Achievement, and Hall of Fame awards. She was recognized by BILD (Building Industry Land Development) as a finalist for Best Salesperson, and has also been featured on CBC, HGTV, the W Network, Blog TO, The Toronto Star, The National Post, The Globe and Mail, the Wealth Academy, and Top Agent magazine for her experience and opinions on real estate.
With a talent for marketing luxury properties internationally, her marketing reaches across the globe connecting her to sellers and buyers. She is a Top Producer in Toronto and stands in the Top 1% of all Realtors in the Greater Toronto Area and in the Top 2% in North America.
Claudine loves taking part in philanthropic missions. She gives back to the charities of Children’s Miracle Network, Sick Kid’s Hospital, Heart & Stroke Foundation, Autism Awareness, Cystic Fibrosis, and the Archdiocese of Toronto. As a very busy wife,
mother, and business owner, in her free time she enjoys traveling, fashion, reading, working out, beach volleyball, and spending time with her family and friends. She is currently writing a book to be released next year.
Claudine’s clients — many of whom are CEOs, high-level executives, professional athletes, and celebrities — appreciate her no-nonsense approach, results-driven performance, fierce negotiation skills, passion for the business, and exceptional white glove concierge service. They appreciate the privacy and regal experience they receive in buying and selling luxury real estate with her.
Claudine believes in continually expanding her knowledge base to better serve her clients. As a result of this strong desire to broaden her expertise, she holds numerous designations and awards:
• CLHMS: Certified Luxury Home Marketing Specialist
• CRB: Certified Real Estate Brokerage Manager
• CIPS: Certified International Property Specialist
• ABR: Accredited Buyer Representative
• SRS: Sellers Representative Specialist
• SRES: Seniors Real Estate Specialist
• RENE: Real Estate Negotiation Expert
• CSFS: Canadian Schools of Feng Shui
• CAA: Certified Auction Agent
• Hons BA: Honours Bachelor of Arts
• Member of the Million Dollar Guild Elite
• RE/MAX Lifetime Achievement Award
• RE/MAX Hall of Fame
• RE/MAX Diamond Award
Globally
Like the process you went through to buy this house, selling your home can be a very exciting event. It can also be an emotional experience. As real estate professionals, we’ve found that the best way to sell a home is through a partnership — a team consisting of you, us, and the marketing strength and solid reputation of RE/MAX.
The goal of our team is to realize the best possible price and terms for your home in the shortest possible time and with the least inconvenience to you. We believe that with our knowledge of the market, RE/MAX’s extensive resources, and your help in highlighting the selling points of your home, together we will accomplish our goal.
There are other advantages of teamwork as well:
• A partnership helps you be more involved throughout the process of selling your home.
• Combining and coordinating our efforts will enable us to realize results faster.
• Teamwork builds confidence; by working together to achieve a common goal, everyone benefits.
Buying or selling a home is the largest transaction most of us will ever make in our personal lives, and it can be a very complex, emotional, and time-consuming experience. Claudine is dedicated to making certain that YOU come away completely satisfied.
“Claudine and her team met and exceeded all my expectations. Communications were light-speed and uncomplicated. I HIGHLY RECOMMEND their services.”
— Sebastien T., Creator, Veil Cosmetics
“I interviewed a few Realtors when I was thinking about selling my penthouse. Claudine was the most credible, prepared agent; she understood the penthouse market better than anyone and had a solid marketing plan. Her team of painters, stagers, assistants, and staff helped get our penthouse ready and properly exposed that it was featured in a full-page ad in the Globe and Mail. With multiple offers, I got 97% of my list price and a record-breaking sale for the building and St. Lawrence Market area. As the President of my company, I run a business and appreciate the way Claudine runs hers! An exceptional job well done!”
— Uwe P., President/CEO, Premium Line Transport
“Claudine is a high-energy, hard-working Broker who has her client’s best interests at heart. She is always available and always working for her clients. To top it all off, she has a bright and happy personality, which makes every interaction more enjoyable.”
— Lauren P., Real Estate Developer, Toronto
“Claudine was very thorough and meticulous in understanding my situation and made personalized recommendations across brokerage and legal services to help simplify things for me. I ultimately sold through Claudine's extensive network - on the other side of the country - and through her dedicated efforts, purchased the perfect penthouse for me in downtown Toronto.”
— Mike H., Director, Global eCommerce
Leading the way in providing the most professional and comprehensive real estate services to Claudine's clients is of the utmost importance as she looks to exceed your expectations. She also aligns herself with qualified, relevant service providers that appreciate the importance of customer service and accountability.
When you hire Claudine Montano, she will become your home’s:
M A rkeT ing M A nAger
• Showcase your property with the finest marketing
• Develop and implement a customized marketing strategy
• Help determine the best price in line with market forces
• Communicate regularly to keep you informed
li A ison M A nAger
• Introduce new buyers to your property
• Pre-qualify the buyers to avoid time wasters
• Provide timely updates on viewings and feedback
negoT i ATor
• Present and negotiate with potential buyers
• Advise you on the merits of each offer
• Always keep your best interests as first priority
closing M A nAger
• Provide information in a timely manner to the buyer
• Accept only certified bank drafts
• Liaise with your lawyer/notary
• Deliver necessary documentation
• Facilitate answers and resolve any issues during the closing process and afterward to ensure the process completes seamlessly
concierge
• Provide you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
50 ye A rs of ouT sTA nDing AgenT s & ouT sTA nDing r esulT s
From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and operated offices with over 141,998 Sales Associates.
Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX.
RE/MAX, LLC is a privately held company still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages.
Customer service — built on a foundation of drive, experience, and education — is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 50 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.
Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty.
Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs.
Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
RE/MAX boasts the most recognizable real estate name on the planet. From Switzerland to St. Croix and New York to New Zealand, distinguished customers associate RE/MAX with the best agents in the business.
The RE/MAX Collection’s distinctive signage and promotional materials set high-end homes apart in your market, while advertising programs with global publications help promote your properties to millions of affluent customers.
Additionally, The RE/MAX Collection sales specialists enjoy access to a worldwide network of RE/MAX associates, enabling you to connect with buyers and sellers from virtually anywhere.
Your home may be your biggest personal investment. One of the most important decisions you’ll make when selling your home is who you will trust to assist you. You should put the sale of your home in the hands of an experienced agent who’ll produce your desired results. To get the most exposure for your home and for the best possible price, an agent must effectively manage the transaction from start to finish.
This requires specialized knowledge and skills:
• Knowing the market
• Pricing your home for the highest return
• Staging your home, inside and out, for maximum impact
• Marketing to deliver maximum exposure of your home
• Navigating inspections, appraisals, and the details
• Negotiating the offer to deliver the best return
• Successfully closing the deal
• Managing the legal documentation
• Overseeing the transition from seller to buyer
Like choosing any service professional—from an accountant to your family doctor — it’s important to do your homework before deciding on a real estate agent.
Abilities matter. And production matters. You want someone with experience, education, and a proven track record of successful closings. On all counts, RE/MAX is a solid place to start your search. Nobody in the world sells more real estate than RE/MAX, and RE/MAX agents collectively hold more professional designations than agents at any other national real estate company.
Selling a house can be stressful. Making the decision, preparing the house for sale, keeping it clean, waiting for a buyer, dealing with offers, and advancing to the closing table — all of these steps can involve discomfort. This is a huge financial transaction with many emotional aspects. But you can get it done — and it may even be easier than you anticipate.
One thing to keep in mind is that you’re not alone. An experienced, professional RE/MAX associate can guide you through the process, help resolve any issues that come up, and ensure that your home sells for the optimal price in a timely manner. No one in the industry compares to a RE/MAX associates’ knowledge and training in the luxury home market.
re/MAX le ADs T he inDusT ry in:
Market Share and agent Productivity: Nobody in the world sells more real estate than RE/MAX, and RE/MAX associates average more sales than other real estate agents.
Brand naMe awareneSS: RE/MAX is the most recognized brand in real estate. Our national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home.
advertiSing: In Canada, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the red, white, and blue hot air balloon one of the most recognizable business logos in the world.
weBSite traffic and online SearcheS: Remax.ca brings over 90 million total visitors to the site, with 200+ million mobile/tablet views.
ProfeSSional education: RE/MAX associates lead the industry in professional designations.
gloBal reach: RE/MAX is in over 110 countries and territories, with more than 144,000 agents and over 9,000 offices worldwide.
RE/MAX agents provide an exceptional level of service and unparalleled exposure to upscale clientele. RE/MAX lists more luxury properties that sell and represents more buyers successfully in the purchase of their perfect luxury home.
Tapping the global scope and phenomenal presence of the RE/MAX International network gives RE/MAX a unique and powerful advantage over any other real estate organization.
Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 141,000 associates in over 110 countries and territories, RE/MAX has the inside track on buyers and sellers around the globe.
RE/MAX professionals are well known locally and nationally for their involvement in many community programs. When you work with a RE/MAX agent to sell your home, you contribute to the well-being of your community.
chilDren’s MirAcle neTWork
RE/MAX is the exclusive real estate partner to the Children’s Miracle Network, a charitable organization consisting of 14 children’s member hospitals in every province treating more than 2.6 million children each year. Throughout our twenty year partnership $44 million has been raised by RE/MAX agents who make a contribution with every home sold through the Miracle Home Program.
cAnADiAn BreAsT cAncer founDATion
RE/MAX is also proud to take an active role in the fight against breast cancer. RE/MAX has been a partner in primary prevention research for the Canadian Breast Cancer Foundation since 2004. RE/MAX agents help to create a future without breast cancer, having raised over $3 million through their remarkable support of the Sold on a Cure program, making a donation for every home sold.
re/MAX green
Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.
We will go through a process of discovery together to determine the fair market value of your home. The Comparative Market Analysis (CMA) will serve as a barometer of current market conditions and provide information on a variety of factors that will help us price your property for a successful sale.
“Market Value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. The buyer purchases the home with complete understanding and knowledge of the property, with neither buyer or seller being compelled to act under abnormal pressure. A property is “worth” what a buyer is willing to pay for it, which determines what is known as its “Fair Market Value.”
The value of your home is based on the following criteria:
• Location of property
• Condition of property
• Buyer demand
• Prices of similar properties on the market
• Recent sales of competitive properties
• Availability of financing
This information is evaluated for the purpose of forming an opinion of the Fair Market Value of your home under the prevailing conditions at the time of this proposal.
The following are the key factors that will affect the sale of your home:
According to real estate convention, the three most important criteria to consider when purchasing a property are LOCATION, LOCATION, AND LOCATION. In fact, buyers are often attracted to a general location, a neighbourhood, or even a certain street well before settling on a specific house.
Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later. However, interest peaks when your home is new on the market and drops off dramatically as time goes on.
M A king T he MosT of iniT i A l inT eresT
- Graphic for Illustrative Purposes Only12345678910111213 A CTIVITY (Amount of Interest )
TIMEONMARKET (Weeks)
The single most important factor in real estate marketing is the opinion of value. Property priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.
The method most often used in evaluating single-family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it, and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities, lot size, condition, and financing terms.
The resulting range is known as the Comparable Market Value of the subject property:
yA r D signs: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX Collection Balloon and yard sign are among the most recognized real estate symbols in the world. When home buyers see that sign, they understand that you’re working with a market leader.
Broker Tours & oPen houses: The broker tour opens your home to agents from other firms. An open house is usually the most convenient time for other agents to bring buyers to see your property. We’ll show off your home so that it looks its best for this important event.
sA les Brochures, fAc T sheeT s, PosTcA r Ds: We are committed to marketing your home with high-quality materials that represent the time and effort you have taken in obtaining and maintaining your home.
virT uA l Tours A nD WeBsiT es: Creating a digital experience for home buyers on the local, national, and international markets.
folloW-uP: We understand the importance of follow-up in the selling process, so our agents track potential buyers, maintain relationships with former clients, and make contact with all agents who have shown our properties, as well as other agents with whom we have a prior relationship and feel would be interested in your property.
finA lizing T he sA le: A myriad of details must be attended to before a sale becomes final, including inspections, loan documents, contingency removals, insurance, and escrow items. We will follow through on all of these matters to keep the process proceeding on schedule and destined for a successful close.
The re/MAX A DvA nTAge: Local and national advertising — TV, radio, billboard, print, and Internet ads reach millions of people every day to help your RE/MAX agent drive more potential buyers, more showings, and more overall activity to your home.
The re/MAX collec T ion: With an elegant look and a name that commands attention, The RE/MAX Collection creates a strong impression among buyers in the luxury market. The materials reflect the exceptional service and treatment that luxury home buyers expect.
With RE/MAX, you have access to the #1 real estate company website in the world. Remax.com is one of the most visited real estate franchise websites, attracting millions of people every month.
With over 4 million unique visitors quarterly, remax.com is a leading real estate resource for consumers. More than 130,000 leads are generated each month from interested home buyers. Your RE/MAX associate is immediately notified when a visitor has expressed interest or requested a showing on your property. TheREMAXCollection.com features only the most prestigious properties in each market.
The first real estate company with true global reach, global.remax.com markets your home to over 100 countries in minutes, translating your listing into 43 languages.
REMAX.CA
Our massive online, television, outdoor, and print ad campaigns generate valuable exposure for your listing in over 110 countries and territories around the world. Prospective buyers go to our websites, remax.ca and global.remax.com, to search for listings in their cities and towns.
RE/MAX Canada has made it very simple for their customers to review a property for sale. Remax.ca is designed to be compatible with all smart phones — by simply logging into remax.ca, users can view favorites and browse as they would on a desktop, without downloading any applications.
firsT iMPressions A re l A sT ing
The front door greets prospective buyers. Make sure it is fresh and clean or newly repainted. Keep the lawn trimmed and edged and the yard free of hoses, toys, and refuse. Flowers enhance a home inside and out.
leT The sun shine in Clean the windows, open draperies and curtains, and let the prospect see how cheerful your home is. Dark homes do not appeal and seem small.
vA lue froM ToP To BoTToM
Display the full value of your garage, store rooms, and other utility space by removing all unnecessary articles.
A rr A nge rooMs neAT ly
Remove excess furniture. Use attractive bedspreads, pillows, and freshly laundered curtains.
M A ke closeT s l ook Bigger
Neat, well-ordered closets show that the space is ample.
cA n you see The lighT?
Illumination is like a “welcome sign.” Potential buyers will feel a warmth when you turn on all your lights for an evening inspection.
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Penthouse Collection at 88 Scott — the pinnacle of this soaring Toronto landmark. Surrounded in a private world of privilege is a home that represents the ultimate expression of your personal vision. Located at the junction of the vibrant financial district and historic St. Lawrence, these intersecting neighbourhoods provide balance in the centre of the city. Brilliantly designed and lavishly finished, each of these four homes is wrapped in iconic Toronto views. Each floorplan, including expansive two-level homes, is a masterpiece brought to life. Escape to your luxurious sanctuary — the place to rest, recharge, and indulge. With the city at your feet, find a constant source of peace and inspiration.
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Welcome to Penthouse Three at Festival Tower! High above the Tiff Bell Lightbox, this one-of-a-kind designer penthouse has been perfectly crafted for luxe living in the Entertainment District. Over $250,000 in custom upgrades and renovations: perimeter pot lights, custom light fixtures, built-in bench, textured plank walls, exposed concrete, galvanized steel barn doors, surround speakers, and so much more. Ten foot ceilings, and jaw-dropping city and CN Tower views. World-class amenities!
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Welcome to this one-of-a-kind two-storey corner penthouse at The Berczy in the heart of St. Lawrence Market! This rarely offered home has a bright and open concept living space! An entertainer’s dream with stunning views, ten and twelve foot ceilings, and impressive light fixtures! Fantastic vistas of the skyline can be seen through floor-to-ceiling windows on both levels. Walk out to your terrace or lie in bed and see the breathtaking sunset every evening. Own a piece of the Toronto skyline and make this your own oasis in the city!
