DISCOVER A NEW LEVEL OF LUXURY MARKETING EXCELLENCE
PRESENTED BY RADLEY RAVEN Your Luxury Real Estate Specialist
A PREVIEW OF RADLEY RAVEN AND RE/MAX ASSOCIATES
MEET RADLEY RAVEN Radley Raven started building his real estate career learning from his father, a former builder and currently a senior appraiser for King County. It was here that Radley learned valuable insight, education, and understanding for property and appraisal values. After college, he built his business and entrepreneurship skills, learning all that it takes to complete a deal from start to finish. Between 2010 and 2015, he sold over $15 million of consumer goods to big box retailers such as Costco and Lowe’s, brought several new products to the mass market, launched companies, and negotiated contracts with major corporations. With these experiences, Radley brings a keen sense for deal making, market research, and willingness to roll up his sleeves and jump right in to help you succeed in your next real estate transaction. With Radley’s combination of business experience and dedication to his clients, he treats each sale as though it were his own property or portfolio. Radley has made a high level of commitment to his real estate profession, having been mentored and coached by several of the most qualified and high producing agents in the area, in order to consistently exceed the satisfaction and investment goals of his clients. Licensed in both California and Washington, Radley has been able to create a seamless experience for clients moving between the states, purchasing vacation homes, or diversifying their real estate investment portfolios. The luxury and investment market is a high stakes atmosphere. It is important to have someone that is cool and collected, with a knack for business and real estate. Radley looks forward to utilizing his expertise to help you maximize the return on your investments and achieve your real estate goals! Radley brings his unique skill set to assisting his clients with their real estate transactions, investments, and rental obligations. His specific areas of expertise include: • • • • •
Negotiation Closing the Sale Luxury Residential Homes Multi-Family Investment Properties Creative Problem Solving
• • • • •
Market Analysis to Identify Hot Markets Building Analysis to Avoid Poor Investments Transaction Management Project Management Strategic Planning
RADLEY RAVEN REALTOR® | RE/MAX Associates DRE# 02041345
c: 858.314.9600 radleyraven@remax.net www.realestaterad.com RE/MAX Associates 1010 Prospect Street, Ste 300 La Jolla, CA 92037
Is there anything I can do for you today?
LUXURY WHITE GLOVE SERVICE When you hire Radley Raven, he will become your home’s: MARKETING MANAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you stay informed LIAISON MANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority
CLOSING MANAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering the necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly ADVISOR • Providing you with access to professionals including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, and home inspectors CONCIERGE • Assisting you with anything needed post-sale including scheduling and organizing your move, and relocation services
DEDICATION AND COMMITMENT J UST ASK R ADLE Y’S CLIENTS: "Radley’s intimate knowledge of the Rancho Pacifica neighborhood and real estate expertise helped me successfully navigate this complex transaction. He also went above and beyond by providing a concierge type service for all of my needs throughout the process. It was a pleasure and true first class experience working with Radley — I would highly recommend him to family, friends, and colleagues." – Khaleefah A.N
“Radley was enormously patient with us through all stages of financing, finding a suitable place, the offer process, and post acceptance details. This was despite a number of changing variables at our end. He was not at all pushy, but was also very honest when we asked his opinion. In the end, we closed on a perfect place for us and Radley’s last minute suggestions definitely helped us get over the finish line. I’d highly recommend him to anyone looking for and end-to-end expert.” – 5-Star Zillow review
“Radley assisted my wife and I in purchasing our second home. He was very professional from the start, setting up an initial brunch with us to understand our needs at every level of detail. Within days, we had prospected homes to view, and Radley was readily available to show us these homes on our schedule. All in all, it took us only 7 weeks to find the home that we truly loved and fully close on it. Radley was there every step up the way, giving us the information we needed and cutting to the chase as needed in order to keep things moving on time. My wife and I are very busy with our careers, so Radley’s willingness to set us up for success through the process was greatly appreciated! We also got exactly what we wanted in our negotiations with the seller, and Radley took care of that as well. All in all, this is the guy you want to represent you when making a home purchase with your family. Customer focused, makes the process seamless/easy to understand, and does his homework in the market, which in turn sets the right expectations with customers and other Realtors. Slam dunk experience and will use him for our next home purchase.” – J.W.
RE/MAX ASSOCIATES Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products are keys to maximizing the success of selling and buying a home. RE/MAX Associates highly values every client, keeping their best interests at heart while providing an unparalleled personal level of service to suit every client’s needs. They are committed to supporting Radley Raven and his clients with the highest level of service, offering extensive marketing and networking platforms, innovative technology, and commitment to their community. • Our award winning sales team is comprised of top producing RE/MAX agents — an elite tier of superior service hand-selected from throughout the county. • Our real estate professionals are among the most educated veterans in the industry, and have the personal touch of hyper-local knowledge and experience to deliver to you and your referrals the highest level of service, care, and RESULTS. • Led by owner Jason R. Hall, who has personally closed over one thousand transactions throughout his real estate career and managed billions of dollars in sales volume. He was among the youngest in the RE/MAX network to receive the coveted lifetime achievement award.
LOCAL COMMUNITY SUPPORT RE/MAX agents are well known locally, nationally, and internationally for their involvement in many community programs. Radley Raven is committed to working in their local community serving their clients’ real estate needs as well as being a part of the daily lifestyle.
CHILDREN’S MIRACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods. SUSAN G. KOMEN ® FOR THE CURE RE/MAX Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer. RE/MAX GREEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.
THE POWER OF RE/MAX AND THE RE/MAX COLLECTION
RE/MAX LEADS THE INDUSTRY MARKET SHARE AND AGENT PRODUCTIVITY RE/MAX associates average more sales than any other real estate agents in the world. BRAND NAME AWARENESS RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/ MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home. ADVERTISING In the U.S., RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.
WEBSITE TRAFFIC AND ONLINE SEARCHES Remax.com is the most highly visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages. PROFESSIONAL EDUCATION RE/MAX agents lead the industry in professional designations, awards, and recognition. NUMBER OF COUNTRIES SERVED RE/MAX has a presence in over 100 countries with over 100,000 agents, and numerous partner organizations around the world.
THE RE/MAX COLLECTION Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele, or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
EVERY 30 SECONDS A RE/MAX AGENT SELLS A HOME TR ANSAC TION SIDES PER AGENT 1
17
11.1 9.4
8.8
8.2
7.8 6.8
6.6
6.6 5.2
RE/MAX
Realty Executives
Berkshire Hathaway
ERA Real Estate
Coldwell Banker
Century 21
Better Homes & Gardens
Sotheby’s
Keller Williams
Compass
3.9
3.8
HomeSmart
eXp Realty
TRANSACTION SIDES PER AGENT 1
U.S. RESIDENTIAL TRANSACTION SIDES 2
BRAND AWARENESS (UNAIDED)3
COUNTRIES & TERRITORIES
OFFICES WORLDWIDE
AGENTS WORLDWIDE
17
1,036,000
30.2%
100+
7,841
119,041
©2018 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2017, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2017; Keller Williams, Realty Executives, Berkshire Hathaway HomeServices, Compass, HomeSmart and eXp Realty data is from company websites and industry reports. 1Transaction sides per agent calculated by RE/MAX based on 2018 REAL Trends 500 data, citing 2017 transaction sides for the 1,752 largest participating U.S. brokerages for which agent counts were reported. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2Compass and eXp Realty totals are for residential transactions only and do not include commercial transactions; totals for all other brands include commercial transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?
RE/MAX OUTPERFORMS THE COMPETITION
2 to 1
$4.6 Million
RESIDENTIAL TRANSACTION SIDES*
AVERAGE SALES VOLUME
RE/MAX transaction sides per agent at 17 is more than double the average of 7.5 for all other agents
RE/MAX agents average is 78% higher than the $2.6 million average of all other agents
89 of 100
1
#
MOST TRANSACTION SIDES PER AGENT
REAL ESTATE FRANCHISE WEBSITE**
RE/MAX holds 89 of the top 100 brokerages when ranked by average sides per agent
Remax.com receives over 90 million visits
©2018 RE/MAX, LLC. Each office is independently owned and operated. All figures are full-year or as of year-end 2017, as applicable. Source: 2018 REAL Trends 500 data citing 2017 transaction sides and sales volume for the 1,752 largest participating U.S. brokerages (ranked by transaction sides). Transaction sides per agent calculated by RE/MAX based on 2018 REAL Trends 500 data, citing 2017 transaction sides and sales volume for the 1,752 largest participating U.S. brokerages that submitted agent counts. **Source: RE/MAX first-party data for full-year 2017. More visits than any other national real estate franchise website, according to Hitwise data, full-year 2017, report of all U.S. real estate franchisors among website visits in the “Business and Finance-Real Estate” category.
LOCAL EXPERTS, GLOBALLY CONNECTED Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 100,000 associates in over 100 countries, RE/MAX has the inside track on buyers and sellers around the globe.
THE WORLDWIDE RE/MA X NET WORK NORTH AMERICA
SOUTH AMERICA
• Canada • Mexico • United States
• Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela
CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama
CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • Cayman Islands
EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Czech Republic
• Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal • Romania • Scotland • Serbia
• Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales
MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates
AFRICA
ASIA/PACIFIC
• Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe
• Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
DETERMINING THE VALUE OF YOUR HOME
THE OBJECTIVE Our mutual objective is to sell your home: › FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery — determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help me prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which are keys to maximizing the true value of your home. My unique knowledge in both California and Washington allows for a larger client pool and broader exposure for your home.
MARKETING YOUR HOME
MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location
• Promote your home locally, nationally, and internationally
• Prepare and present your home ready for sale
• Maximize your home’s web exposure
• Highlight your home’s features through professional photography
• Always prepare your home so that it is ready to be shown to potential buyers
• Showcase your home to the market through professional and strategic marketing
• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation
• Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value
• Finalize your sale • Find your next dream home
THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
(Amount of Interest)
ACTIVITY
MAKING THE MOST OF INITIAL INTEREST
1
2
3
4
5
6
7
8
TIME ON MARKET
9
10
(Weeks)
- Graphic for Illustrative Purposes Only -
11
12
13
MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!
PREPARE TO PRESENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed. Take advantage of professional photography and new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.
STEPS TO SUCCESS: MOMENTUM BUILDER MARKETING PLAN Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure. Radley’s 3-phase ‘Momentum Builder’ marketing plan combines traditional and digital advertising in order to create the right exposure and reach the right buyers.
1 2
3
COMING SOON • Mailer sent to the nearest 500 homes • Facebook, Instagram, and Google ad teaser created targeting prospective buyers • Email blast sent to top 10,000 agents in the area
OPEN HOUSE • Mailer sent to nearest 500 homes with personal neighborhood invites • Facebook, Instagram, and Google ads created targeting prospective buyers • Open house with refreshments and snacks
ON MARKET • Facebook, Instagram, and Google ads targeting prospective buyers • Luxury property brochures created • Email blast sent to top 10,000 agents in the area
DEDICATED PROPERTY WEBPAGE Highlight your home’s best features with a dedicated webpage, with SEO and keyword advertising.
LIFESTYLE NEIGHBORHOOD VIDEO Professional neighborhood video provides aerial footage and highlights the best of your community.
DRONE VIDEO AND VIRTUAL TOURS Professional drone video of your home and virtual tour will most accurately depict the space and allow potential buyers to imagine themselves living there. Syndication to top real estate websites such as: MLS, Zillow video, etc.
PROFESSIONAL PHOTOGRAPHY First impressions are lasting. A clean, fully prepared home with clear sight lines and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
PROFESSIONAL PRINTING AND DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, buyers, and other real estate agents are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a close proximity of their present home.
24/7 LOCAL AND GLOBAL WEB EXPOSURE With 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and REALTORS® across the globe through my extensive online partnerships: • RE/MAX international exposure and top real estate website syndication such as: Zillow, Realtor.com, Homes.com, etc. • The Real Estate Shopping Network channel • Premium placement and exposure on my website, www.RealEstateRad.com, so the property is seen by every visitor that comes to the site
SHOWING THE HOME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all REALTORÂŽ and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.
DISCOVER A NEW LEVEL OF LUXURY MARKETING TO FIND YOUR NEW HOME
MARKETING FOR YOUR NEXT HOME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
LOCATING THE RIGHT PROPERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one — because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.
RADLEY RAVEN | 858.314.9600 | radleyraven@remax.net
Each office is independently owned and operated. Copyright © September 2018