YOUR STRATEGIC MARKETING PARTNER
At REAL Marketing, we strive to build long-term relationships with each of our clients. Utilizing over 25 years of expertise and working with 1,600 clients in 47 states and 6 provinces, our products are built and customized for you to Dominate Any Neighborhood, Anywhere!
We do not believe in generic templates or 5-minute consultations. We believe in providing a personalized process to achieve sophisticated marketing at affordable rates.
Included in our costs are the key elements of a valued marketing partner — research, strategizing, expert advice, and a team that can provide and implement innovative ideas and design concepts for your campaigns.
We design your marketing platform to keep you ahead of the competition and manage your campaign so that your marketing remains professional, consistent, and relevant – so you can focus on getting more listings!
AGENT TESTIMONIALS
“REAL Marketing offers custom turnkey solutions and sophisticated yet simple implementation processes, which are dedicated to achieving results.”
Elizabeth McQueen
“I started with just 600 homes in one community, and I received seven calls off my first mailer. In a very short time period, I became the community specialist! When I walk into a home they already trust me, having seen my name on signs and marketing pieces. I now send out 1,200 pieces per month into two different neighborhood communities.”
Lisa Groth
“... 78% of homeowners would list their property with the neighborhood expert if there was one.”
-
NAR
instantly become recognized as the neighborhood expert
WHAT OUR CLIENTS ARE SAYING
“I consider REAL Marketing to be the most effective farming system available in real estate today. My agents use the Market Reports in their farms and get listing appointments from it on a regular basis. The Market Reports are the only kind of marketing we have ever done that gets homeowners calling us with compliments on the quality and value of our marketing.”
Tom Pelton
NO ONE OUTSELLS ANY OF OUR AGENTS, ANYWHERE
OVER 10.5 MILLION PIECES MAILED ANNUALLY
EXCLUSIVE FARMING
Automated Market Reports
Automated Market Report Postcards
Hybrid Market Reports
Custom Market Reports
INTERACTIVE MARKETING
Introducing the Smart QR Code
Redirect vs. Microsites
PERSONAL SPHERES
How to Market to Your Personal Sphere
Luxury David & Goliath Property Brochures 14 16
FEATURED PROPERTIES
Property Brochures & Postcards
Luxury Multi-Page Property Brochures
CUSTOM PROJECTS
Listing Presentations
Buyer’s and Seller’s Guides
Presentation Packages
Personal & Referral Brochures
Logos, Branding, and More
RECRUITING & RETENTION
Sample Recruiting Packages
Full-Service: White Label + Portals
Recruiting Books
Recruiting Brochures
BROKERAGE TRAINING
Top Producer Seminars Workshops
EXCLUSIVE FARMING 8
The average homeowner receives drip campaign messages from 21 agents via social media and email, yet 78% still use the neighborhood expert. Want to learn how to become your neighborhood expert?
REAL Marketing’s signature Market Reports have been developed and fine-tuned to ensure maximum impact on homeowners and to help you Dominate Any Neighborhood, Anywhere! Through a powerful combination of personalization to each recipient, professional quality, and relevant neighborhood information, our agents have become recognized as the local real estate experts. Here are just some of the strategies behind what make these reports our best-selling product:
• Local - Showcase your expertise, dedication, and commitment to your neighborhood.
• Relevant - All market report content is designed to position you as the neighborhood real estate expert.
• Exclusivity - We provide farm area exclusivity to all of our monthly clients.
• Personalized - Each report is addressed and personalized to each individual homeowner to provide a personal touch to your marketing.
AUTOMATED MARKET REPORTS (AMR)
Set-up Fee: $595.00 per community. Pricing per month, based on a 12-month contract. Community exclusivity only if pieces are mailed monthly. To get started today, please call 858.265.9798.
Your Set-up Fee Includes:
This will be completely turnkey for you. This means you’ll only need to approve the initial design and first mailing! Each month after that these will be prepared with new data and sent for you at the same time every month.
• Work with a designer to perfect your report (the first month only)
• The content rotates every 3 months to show a variety of fresh data
• MLS specialist reviews the data for each report every month to ensure accuracy
• Mailing list purchase, formatting, and list refresh
• Monthly content updates and copy editing
• Extensive 5-step proofreading process for each mailing
• Production: pre-press preparation, printing, cutting, creasing, folding, and post office delivery
Work on the first month's setup with a designer!
*Postage is charged based on USPS rates and is subject to change.
Additional Upgrade Options
Avg. first-class postage cost (500 min.)
UV coating (Outside)
Special Finishes: Spot Clear or Metallic
*Ask your sales representative about our new special finishes!
No changes to design after the first month.
11x17 AMR ROTATION SCHEDULE
REPORT FEATURES THE 3 ROTATING LAYOUTS BELOW
AUTOMATED MARKET REPORT POSTCARD (APC)
Set-up Fee: $595.00 per community. Pricing per month, based on a 12-month contract. Community exclusivity only if pieces are mailed monthly. Call 858.265.9798 to get started.
Your Set-up Fee Includes:
This will be completely turnkey for you. This means you’ll only need to approve the initial design and first mailing! Each month after that these will be prepared with new data and sent for you at the same time every month.
• Work with a designer to perfect your report (the first month only)
• MLS specialist reviews the data for each report every month to ensure accuracy
*Postage Included for all addresses inside farm.
• Mailing list purchase, formatting, and list refresh
• Extensive 5-step proofreading process for each mailing
• Production: pre-press preparation, printing, cutting, creasing, folding, and post office delivery
HYBRID MARKET REPORTS
Set-up Fee: $595.00 per community. Pricing per month, based on a 12-month contract. Community exclusivity only if pieces are mailed monthly. Contact your sales representative or our team at 858.265.9798 for more information.
Your Set-up Fee Includes:
This product is a fusion between the Automated and Custom Market Reports. Changes can be made monthly and approval is required in order to mail. Only the front and back pages are customizable on these reports. The back page can feature whatever you like - we recommend showcasing your current listings or sold properties. The interior pages will be templated and rotate layouts monthly and cannot be modified.
• One-on-one, strategic marketing consultation
• Order processing
• Market Report consultation with designer
• Professional design by graphic designers trained in real estate marketing
• Mailing list purchase, formatting, and refresh
• Monthly content updates, photo editing, and copy editing
• Extensive proofreading process for each mailing
• Production: pre-press preparation, printing, cutting, creasing, folding, and post office delivery
MONTHLY CUSTOM MARKET REPORTS
Set-up Fee: $595.00 per community. Pricing per month, based on a 12-month contract. Community exclusivity only if pieces are mailed monthly. Call us today at 858.265.9798 to get started.
Set-up Fee Includes:
This product is worked on monthly between the agent and their assigned designer. Monthly MLS data will be pulled, relevant market content will be suggested, and since this product is fully customizable, design changes are available upon request.
• One-on-one private, strategic marketing consultation
• Order processing
• Market Report consultation with designer
• Professional design by graphic designers trained in real estate marketing
• Mailing list purchase, formatting, and list refresh
• Monthly content updates, photo editing, and copy editing
• Extensive 5-step proofreading process for each mailing
• Production: pre-press preparation, printing, cutting, creasing, folding, and post office delivery
is charged based on USPS rates and is subject to change.
CUSTOM VS. AUTOMATED MARKET REPORTS
Learn about the differences between our two most successful products!
Custom Market Report:
• Size: Multiple size options
• Set-up Fee: $595 per report
• Price: The minimum spend of $525 per month or $1.10-$1.75 per piece depending on quantity and size.
• Design: Completely customized to your style and branding monthly.
• Content: We can publish monthly relevant content, including seasonal content/messages, around inventory or market trends, current listings, personal team stats, MLS line by line data, and more.
Auto Market Reports (AMR):
• Sizes: 11x17 or 5.5x11
• Set-up Fee: $595 per report
• Price: 11x17 - $1.00-$1.19/piece depending on quantity.
• 5.5x11 - $0.85/piece with a 300 piece minimum.
• Design: Pick a cover style option from our gallery, and we customize it with your photos and colors, so it is cohesive with your style and branding.
• Content: Pre-planned content, community stats, line by line data, and appealing designs to attract the attention of every type of homeowner.
MARKET REPORT COMPARISON CHART
THE SMART QR CODE
Make your direct mail products interactive with our Smart QR Code technology!
Boost your direct mail effectiveness with the Smart QR Code from REAL Marketing, engineered specifically for Realtors to generate valuable leads quickly. Each scan provides instant, comprehensive property insights, directly connecting potential sellers with your services.
• $195 one-time setup fee.
• $89 per month for up to 1,500 addresses.
• $0.06 a name for anything over 1,500 addresses.
• Upon scanning, the homeowner is directed to your website for a home valuation.
• You receive immediate notifications with extensive property information, such as residence length, last sale amount, and estimated equity, regardless of homeowner form completion. All details are also recorded in a real-time Google Sheet.
• $395 one-time setup fee.
• $89 per month for up to 1,500 addresses.
• $0.06 a name for anything over 1,500 addresses.
• Homeowners are welcomed to a personalized microsite with their name, mirroring your market report’s branding.
• The microsite collects homeowner contact information through a form. Upon completion, full contact and property details are sent to you. Even if the form is not completed, you still receive a notification that the homeowner scanned the QR code with property details.
• All details are recorded in a real-time Google Sheet.
Integrate the Smart QR Code into your mailers to engage prospects.
HOW IT WORKS:
Reach out to leads with tailored information, enhancing your conversion potential.
QR Code is added to marketing
Homeowner scans the code
Homeowner fills out the form on the website
Homeowner receives an auto text and email that the agent will be in touch soon
Agent receives homeowners’ contact information from the completed form
Monitor scans to understand homeowner interest and collect detailed lead information. 02 ANALYZE
Partner with our sales team to refine your marketing retargeting tactics and craft a personalized follow-up strategy that works best for you.
PERSONAL SPHERES 14
Whether you are just starting out or have an established brand, the Personal Sphere is a great piece to maintain your personal connection to clients, friends, and family. Our Personal Spheres can be selected as a one-time mailing or be developed as a year-long marketing campaign. Here are some of the great benefits to one of our favorite new products:
• Connectivity - Showcase your commitment to your network with a professionally designed piece just for them.
• Relevant - Feature relevant market statistics to keep homeowners informed of new trends in the community.
• Turnkey - Our team develops relevant and personalized content for you; all you have to do is approve.
• Personalized - Maintain your connection to your network with personalized reports for each homeowner.
PERSONAL SPHERES
STEP 1 : CHOOSE YOUR CITY
Option 1: Select A City
Showcase market statistics and trends from one of our selected cities and counties. Set-up Fee: $295.00
To
Build
STEP 2 : CHOOSE YOUR PIECE AND MAILING LIST SIZE
• One-on-one private, strategic marketing consultation
• Order processing
• Content consultation with designer
• Professional design by graphic designers trained in real estate marketing
• Content updates, photo editing, and copy editing
• Extensive 5-step proofreading process for each mailing
• Production: pre-press preparation, printing, cutting, creasing, folding, and post office delivery
FEATURED PROPERTIES 16
Professional. Beautiful Design. Rich in Details. These are the cornerstones of each Property Brochure and Postcard created for our clients. Each piece is handcrafted to highlight the best features of the property through photography, layout, and descriptions. Our design team will work with you to add powerful, eye-catching headlines and descriptions, enhanced photography, and an inspired layout that allows buyers to feel like they are walking through the home. Here are just some of the reasons why our property brochures help you outclass the competition:
• Professional - Your property brochures will be representative of your professional marketing services and campaigns.
• Choose Your Impact - With over a dozen sizes to choose from, we will create the right piece for your listing.
• Increased Exposure - Our mailed property brochures let the neighbors know about your new listing and the quality of your marketing.
• Go Digital - Choose to add a digital version to host on your website, e-mail to buyers, or post to your social media accounts.
48 -HOUR PROPERTY BROCHURES
Design Fee: $79.00/hour, 1 hour minimum. Designs typically take 1 hour. Digital Versions are $95.00. UV Coating is free for all print and ship brochures. For mailed brochures, UV coating is available for an additional $0.10 per side.
OUR PROPERTY BROCHURE COMMITMENT: Clients receive a proof of their Property Brochure or Postcard within 48 hours of assets receipt. Once the agent approves the piece, our production team will have the piece mailed or ready for pickup within 24 hours. Express mailing is available; increased shipping rates will apply.
NOTICE ON MAILED PROPERTY BROCHURES: If you are mailing the Property Brochure to your Market Report neighborhood, and it is the same size as the Market Report, the price is the same as the Market Report and the design fee is waived. If you are not mailing to your Market Report neighborhood, and we need to purchase a mailing list, the list is $0.10 per name.
48 -HOUR POSTCARDS
Design Fee: $39.00, waived if mailing to your existing Market Report neighborhood. Mailing lists can either be supplied or purchased. If we need to purchase a mailing list, the list is $0.10 per name For information on custom sizes and print/ship prices, please call
LUXURY PROPERTIES 18
At REAL Marketing, we understand that luxury homes deserve a marketing campaign as exceptional as the homes themselves. That’s why we are proud to announce our new line of Luxury Property Brochures for the most discerning listings and their owners. In addition to the same level of professional design and detail you can expect from our products, these brochures offer an unparalleled experience. Choose between several multi-page brochure options or, for the truly stunning properties, the David & Goliath Property Brochure Package. Whichever brochure you choose, homeowners and buyers alike will be in awe.
MULTI-PAGE PROPERTY BROCHURES
Multi-Page Property Brochures can be printed on all card stock or can be printed with card stock covers and magazine-weight inside pages. Card stock pages are UV coated on both sides; matte finish is also available. Design Fee: $79.00/hour, 1 hour minimum. Design typically takes 1-2 hours. Digital Versions are $95.00.
*Postage and shipping billed separately.
OUR PROPERTY BROCHURE COMMITMENT: Clients receive a proof of their Property Brochure or Postcard within 48 hours of assets receipt. Once the agent approves the piece, our production team will have the piece mailed or ready for pickup within 24 hours. Express mailing is available; increased shipping rates will apply.
DAVID & GOLIATH PROPERTY BROCHURE PACKAGES
Design fees are included in this package. Digital Versions are $95.00. Property Brochures are UV coated on the cover page unless matte finish is requested. *Sizes are all listed as dimensions when books are fully open.
Option 1: $395.00 + Shipping
(50) 16-Page Booklet
6.5x22, Saddle Stitched
Option 4: $495.00 + Shipping
(50) 16-Page Booklet
12x24, Saddle Stitched
Option 2: $474.00 + Shipping
5 Large Brochures
10x36, 16 pages (Fastened with Grommets)
(50) 16-Page Booklet
6.5x22, Saddle Stitched
Option 3: $574.00 + Shipping
5 X-Large Brochures
12.5x45.5, 16 pages (Fastened with Grommets)
(50) 16-Page Booklet
6.5x22, Saddle Stitched
CUSTOM PROJECTS 20
Build a listing presentation package that is a worthy representation of your professionalism and expertise!
Take your presentations to the next level with custom-designed tools and strategies that work effortlessly to build a professional and consistent brand that sets you apart from the competition. Included in our products are Presentation Books and Marketing Packages to showcase your marketing campaign, Personal Brochures, Business Cards, and more! Below is an overview of our books and guides designed to help you win more listings and grow your business:
• Listing Presentation Book - Provide homeowners with an in-depth review of your marketing plan! Customized to your brand, this book provides an overview of your services, past success, and how you leverage your resources to maximize your clients’ return on investment.
• Seller’s Guide - Educate homeowners and provide peace of mind with an extensive review of the selling process, tips for success, and more.
• Buyer’s Guide - A step-by-step guide to buying a home. This book outlines choosing the right home for the buyer’s needs and the purchasing process.
• CMA Presentation - A professional and polished Comparative Market Analysis report. Submit the properties to be included in the CMA, and our design team will take care of the rest.
CUSTOMIZED
LISTING PRESENTATION BOOKS
PLUS BUYER’S & SELLER’S GUIDES OPTIONS
Design Fee: $129.00/hour. Shipping not included. If more time is needed, your designer will advise you and additional time will be charged after approval (with shipping).
Listing Books: 4 hours will be billed at time of order. If all 4 hours are not needed, a credit will be issued to your account. Buyer’s and Seller’s Guides: 1 hour will be billed at time of order.
*UV Coating is included on outside cover unless otherwise specified.
Print your soft cover books with luxurious, “velvet-like” Soft Touch for an additional $3.00 per book. $49.95 each
Paperback Book (Folded in Half)
Additional 4 Pages
Standard books are 40 pages each and total page count must be divisible by 4.
Design Fee: $129.00/hour.
Format
Hardcover Book (Folded in Half)
Additional Pages
$295.00 for Digital eBook or PowerPoint Presentation
$199.00 each $169.00 each $159.00 each $149.00 each $29.00 per page
A popular option, digital books allow you to give a presentation anytime and anywhere, as well as the ability to e-mail your book to prospective clients. Our digital book cost covers the life of hosting the book. If your book needs to be updated, you will only be charged additional design time for your updates.
CUSTOMIZED DIGITAL
Design Fee: $129.00/hour. Pricing does not include shipping on printed versions.
Format
$295.00 for eBook
LISTING PRESENTATION MATERIALS
The Essential and Deluxe Listing Presentation Packages are designed to generate leads and turn them into clients. Give homeowners a lasting impression with a beautifully designed Personal Brochure, offering an effective overview of your services. Target your neighborhood of choice with a monthly Market Report and position yourself as the local real estate expert. At your listing presentations, showcase an in-depth review of your marketing program with your Listing Book. The custom Marketing Package showcases how you can effortlessly customize your campaign to their home and how your professional marketing will outclass the competition!
ESSENTIAL PACKAGE
Design Fee: $79.00/hour, shipping not included. Personal Brochures typically take 1-2 hours each.
Give homeowners a preview of your marketing plan and showcase how easily you can customize your campaign to their home! From Just Listed Property Brochures to Just Sold Postcards, homeowners can see your marketing plan from start to finish! All tiers below include customizing each piece with your professional photo, logos, and contact information.
The Deluxe Listing Presentation Package price includes the Set-up Fee for a Market Report! For pricing and information about our Market Reports, please see pages 8-12.
PERSONAL & REFERRAL
BROCHURES
Design Fee: $79.00/hour, shipping not included. Personal brochures typically take 1-2 hours each.
UV Coating is available for an additional $0.10 per side. Shipping and postage costs are billed separately.
Build your network of clients and real estate agents with a powerful and polished review of your services. The impact of this brochure is immediate – clients will acknowledge the quality they can expect in your marketing and will have a profile of your luxury real estate services and professionalism.
each
each
each
each
each
each
+ Postage for Mailed Option + Postage for Mailed Option
PROFESSIONALLY DESIGNED
LOGOS AND BRANDING
Design Fee: $495.00 - Includes 3 hours of Design. Additional Hours are $129.00/hour. High Resolution Digital File Fee: $35.00.
Whether you need a logo update or are starting fresh, our logo design team can help you create the look to define your brand.
CUSTOM
PROJECTS
In addition to the above products, we also offer the following items. Need something not listed? Please email us at quotes@myremplan.com for a quote.
• Social Media Ads
• Custom Sized Brochures
• Posters
• Door Hangers
• Thank You Cards
• Promotional Materials
• Presentation Folders
• Writing Services
• And More!
9x21 Tri-Fold (6-sided, folds into 9x7)
11x21 Tri-Fold (6-sided, folds into 11x7)
RECRUITING PACKAGE : $ 295 .00 Per Agent
Brokers – Deliver new agents and potential recruits a turnkey marketing platform!
Joining a new brokerage has never been this easy. With this marketing package, your new agent will have a Personal Brochure for networking, a collection of Property Brochure and Postcard designs ready to customize for new listings, and a community Market Report. All are professionally designed, expertly branded, and ready to help them grow their business.
WHITE LABEL + PORTAL
Presenting your ultimate retention program!
Provide your agents with turnkey products they can order on your website. Each of these products are designed with an exclusive and customized look for your brokerage. As an added benefit, any brochure ordered through this portal is offered with a discounted design fee, saving your agents time and money.
(Full customization is available on any product for regular price.)
To attract top producers and become the brokerage of choice, it is critical that your brokerage is associated with providing the best marketing strategies and solutions for agents and their homeowners. Create an immediate impact by implementing a targeted approach with sophisticated marketing using seminars, campaigns, presentation books, and brochures.
For a truly unique marketing experience, we also offer the ability to create customized lead generation, presentation, and market share materials exclusively branded to your office for all of your agents to use. This powerful marketing tool provides you the opportunity to offer a cohesive marketing program to existing agents and attract new agents looking to refresh their brand.
COMPANY
RECRUITING BOOK
Design Fee: $129.00/hour. Design Fees estimated at 4-10 hours, call for a more specific evaluation. Shipping not included.
Print your soft cover books on luxurious, “velvet-like” Soft Touch paper for an additional $1.00 per book.
RECRUITING
BROCHURES
Design Fee: $129 00/hour, shipping not included. Recruiting brochures typically take 1-2 hours each.
Provide potential recruits with a powerful and concise review of your brokerage and the benefits you offer. Agents will discover the quality of support and professionalism your office can add to their business.
BROKERAGE TRAINING 27
With over 30 years of experience launching the success of real estate agents, REAL Marketing is offering the opportunity to visit your office to host a lunch presentation and share our knowledge with you and your brokerage! Choose between our seminar and workshop options, both offering a wealth of marketing expertise.
Our Workshops are designed to educate real estate agents on the benefits of a professional, cohesive marketing campaign and showcase how they can take their business to the next level. Our Top Producer Seminars are designed to work with agents who excel in their field to launch their business to new heights.
PERSONALIZED OFFICE
SEMINAR OR WORKSHOP
Top Producer Seminar
We host a seminar at your office or nearby venue
90-minute seminar by owner David Collins
Breakfast or Lunch is provided
1 or 2 Sales Representatives stay locally after the workshop to provide 1-on-1 marketing consultations for interested agents
Workshop - Turn your Agents into Superstars! 1-Day workshop at your office or nearby venue
Workshop presented by owner David Collins Lunch is provided
1 or 2 Sales Representatives stay locally after the workshop to provide 1-on-1 marketing consultations for interested agents
