DISCOVER A NEW LEVEL OF LUXURY MARKETING EXCELLENCE
with JANE SMITH RE/MAX REAL ESTATE
A PR EV IEW O F JANE S MI TH AND RE/M A X REAL ESTATE
M E E T J A NE SMIT H The most important decision you can make when buying or selling a home is to find the right REALTOR®. You need someone with experience and someone who is dedicated to looking out for YOUR best interests. Jane Smith is an energetic, passionate, driven woman who thrives on going the extra mile. She is a devoted wife who loves being active and inspiring others to live well and be healthy. Jane brings this same passion and drive to every relationship she develops. She is a top producer for RE/MAX Real Estate, focusing on luxury properties and their communities. Jane attributes her success in real estate to her ability to understand the individual motivations of each client and her desire to forge lasting relationships with them. She measures her achievements by the value she’s added and the difference she’s made. As a certified luxury home marketing specialist, Jane is committed to staying on top of the latest trends in the local market. She also focuses on areas of specific concern for her clients, including upcoming local events and happenings and any news impacting the health and well-being of the community as a whole. • • • • • •
10 years of committed service in real estate Lifelong resident of your community Respected real estate agent within the community, amongst homeowners and fellow REALTORS® Over 75 closed transactions per year Member of the Chamber of Commerce Proud supporter of The Children’s Miracle Network
J ANE S MITH REALTOR® Designations
123.456.7890 JaneSmith@remax.net www.JaneSmith.com RE/MAX Real Estate 123 Main Street San Diego, CA 92116 123.456.7890
FU LL S ERV IC E LUXURY R EAL ESTATE When you hire Jane, she will become your home’s: M A R K ET ING M A NAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in-line with market forces • Communicating regularly so you are informed LI A ISON M A NAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback NEGOT I ATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority
CLOSING M A NAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services
DE DIC A TION AND C OM MI TMENT J UST ASK JA NE’S CLIEN TS: “Jane has represented us in numerous real estate transactions. She always listens very closely to our needs and quickly understands our priorities. Her knowledge and experience of selling and buying homes in the luxury market are priceless, and she never tires of exploring new avenues to gain maximum exposure for our homes at all times.” — George Smith CEO, Smith Enterprises
“Jane Smith is simply professional. Her hard work, patience, and knowledge are second to none. I felt that she truly cared about what best suited my needs rather than just making a sale. She took the time to explain and educate me on things that I just would not have taken into consideration, but are the important differences in selling a home in the luxury market. I had a great experience and would highly recommend Jane to be your Realtor .” — Adam Rundel CFO, The Industrial Corp.
R E / MAX RE A L E STATE Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products are keys to maximizing the success of selling and buying a home. RE/MAX Real Estate is committed to supporting Jane Smith and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community. Originally founded in 1995, RE/MAX Real Estate is now the largest brokerage in this community and offers its quality real estate services throughout its three offices and 200 agents.
OU R PHILOSOPH Y
The success of the RE/MAX Real Estate philosophy and its commitment to the community has enabled RE/MAX Real Estate to become a #1 Brokerage. Its owners are dedicated to honoring their reputation, while strategically investing in enhanced products and services that will better serve their clients. RE/MAX Real Estate is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.
LOC A L C OMMUNITY S UP P O RT RE/MAX Real Estate agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community serving their clients’ real estate needs as well as being a part of the daily lifestyle. CHILDR EN’S MIR ACLE NET WOR K Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods. SUSA N G. KOMEN ® FOR T HE CU R E RE/MAX Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer. R E/ M A X GR EEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.
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T H E POWER OF RE/ MAX AND THE RE/MAX COLLECTION
R E / MA X L E ADS TH E INDUSTRY M A R K ET SH A R E A ND AGEN T PRODUC T I V I T Y RE/MAX associates average more sales than any other real estate agents in the world. BR A ND NA ME AWA R ENESS RE/MAX Real Estate is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home. A DV ERT ISING In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.
W EBSI T E T R A FFIC A ND ONLINE SE A RCHES Remax.com is the most highly visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages. PROFESSIONA L EDUC AT ION RE/MAX agents lead the industry in professional designations, awards, and recognition. N U MBER OF COU N T R IES SERV ED RE/MAX has a presence in over 100 countries with over 100,000 agents, and numerous partner organizations around the world.
TH E R E / MA X C OLL ECTI O N Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele, or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
E VERY 30 SE CONDS A RE/ M A X A G EN T AGE NT S EL L S A H O M E U.S. R ESIDEN TI A L TR A NSAC TION SIDES 2
1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000
RE/MAX
Keller Williams
U.S. RESIDENTIAL TRANSACTION SIDES TRANSACTION SIDES2 PER AGENT1
1 Million+
17.2
Coldwell Banker
Century 21
ERA Real Estate
Sotheby’s
BRAND AWARENESS (UNAIDED)3
COUNTRIES
27.6%
100+
Better Homes & Gardens
Not Provided
Not Provided
Berkshire Hathaway
Realty Executives
OFFICES WORLDWIDE AGENTS WORLDWIDE
7,343
111,915
©2017 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2016, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2016; Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. ¹Transaction sides per agent calculated by RE/MAX based on 2017 REAL Trends 500 data, citing 2016 transaction sides for the 1,705 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. ²Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. ³MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?
R E / MA X OUTSE L LS THE C OMPE TITION AVERAGE RESIDENTIAL TRANSACTION SIDES PER AGENT
RESIDENTIAL TRANSACTION SIDES
AVERAGE RESIDENTIAL SALES VOLUME PER AGENT
RE/MAX HOLDS
17.2 1 Million+ $ 4.4 Million
88 OF THE TOP 100 BROKERAGES
©2017 RE/MAX, LLC. All rights reserved. Each RE/MAX office is independently owned and operated. Rankinga calculated by RE/MAX based on 2017 REAL Trends 500 data, citing 2016 transaction sides and sales volume for the 1,705 largest participating U.S. brokerages (ranked by transaction sides).
LOC AL E XPE RTS , GLOB AL LY C ONNE CTED Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 100,000 associates in over 100 countries, RE/MAX has the inside track on buyers and sellers around the globe.
THE WOR LDW IDE R E/ M A X NET WOR K NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire Cayman Islands
SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Czech Republic
• Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal • Romania • Scotland
• Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates
AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe
ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
PEN T H O U S E - 459 RO ME ST REET - s o l d b y J a n e S m i t h
THE M ARC H M A N SI ON - s o l d b y J a n e S m i t h
D ET E R M INING THE VALUE OF YOUR HOME
TH E OB J E C TIV E Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS
Prior to any marketing strategies being implemented, it is critical to go through a process of discovery - determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which are keys to maximizing the true value of your home
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59 T RAUM BE R G F A R M - s o l d b y J a n e S m i t h
DISCOVER A NEW LEVEL
OF LUXURY MARKETING FOR YOUR HOME
MAR KE TIN G FO R MA XIMUM E XPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a REALTOR®, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • • • • • • • • • • • •
Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Always prepare your home so that it is ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home
TH E W IN DOW O F OPPORTUN ITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
(Amount of Interest)
ACTIVITY
M AKING THE MOST OF INITIAL INTEREST
1
2
3
4
5
6
7
8
TIME ON MARKET
9
10
(Weeks)
- Graphic for Illustrative Purposes Only -
11
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MA R KE TING YOUR LOCATI O N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!
P R EPA R E TO PR E S ENT YOUR H OME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed.
PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
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PR O F E SSIONA L & STRATEGI C MA R KE TIN G Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and REALTORS® listing service; it needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YA R D SIGNS A ND DIR EC T IONA L SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. MARKETED
BY
JA N E SMITH 555 .12 3 . 45 67 RE/MAX
REAL
E S TATE
555 . 8 9 0.12 3 4 WWW. JANESMITH.COM
PU BLIC A ND PR I VAT E SHOW INGS Broker tours, Open Houses, and Caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. LU X U RY A DV ERT ISING For luxury homes, local advertising is not sufficient - these unique homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, The RE/MAX Collection Magazine, and the James Edition.
NET WOR K ING A ND R EFER R A LS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts. CLHMS DESIGNAT ION A ND MEMBER SHIP Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. My knowledge, expertise, and access to a unique and targeted network are second to none.
W EB E X POSU R E 94% of buyers look at homes online as their first step in the home buying process. This trend will continue to increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone. V IRT UA L TOU R S / ONLINE V IDEO M A R K ET ING Creating a digital experience and footprint is an integral part of advertising in the 21st century.
P R O FE SSIONA L PR I NTI NG AN D DIRE C T MAI L The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, buyers, and other REALTORS® are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a 10-mile radius of their present home. Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017
623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com
For an exclusive and detailed list of specifications for this magnificent home, contact Lisa Groth today at 623.293.0172.
REALTOR® RE/MAX Realty Services
LISA GROTH
LISA GROTH
ATTENTION POSTMASTER Time Sensitive Materials
REALTOR® RE/MAX Realty Services
FEATURED LISTING
623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com
SKYLARK ESTATES
Managing Broker & Real Estate Consultant 441 Taft Avenue Glen Ellyn, IL 60137 630.790.1776
Skylark Estates
Each Office Independently Owned and Operated.
April 2017 Real Estate Market Report
LISA GROTH
SPECIAL FEATURES
· ·
WOOD AND STONE FLOORS 2 GAS LOG FIREPLACES
·
ATTACHED GARAGE
· 3+ PARKING SPACES Skylark Estates · POOL AND SPA
FEATURED SKYLARK ESTATES LISTING ·
OUTDOOR KITCHEN
212 Spring Street | Glen Ellyn, IL 60137
ATTENTION POSTMASTER Time Sensitive Materials
REALTOR® RE/MAX Realty Services
623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com
SKYLARK ESTATES 212 Spring Street | Glen Ellyn, IL 60137
RE/MAX Realty Services 441 Taft Avenue Glen Ellyn, IL 60137 630.790.1776
Each Office Independently Owned and Operated.
212 Spring Street | 4 Beds | 3.5 Baths | 4,321 Est. Sq. Ft. | List Price $1,995,000
PRESENTED BY LISA GROTH
212 Spring Street, Glen Ellyn, IL 60137 | SKYLARK ESTATES
Your Skylark Estates Real Estate Specialist
JUST SOLD
Jonathan and Angela-Marie,
PRESENTED BY LISA GROTH Your Skylark Estates Real Estate Specialist
If you would like to have your home professionally
Jonathan and Angela-Marie, If you would like to have your home professionally marketed, call Lisa Groth today at 623.293.0172.
BY LISA GROTH
623.293.0172 LISA NEGOTIATED THE SALE OF THIS HOME FOR 100% OF CLIENT ASKING PRICE IN 2 WEEKS!
PRESENTED BY LISA GROTH Your Skylark Estates Real Estate Specialist
Prepared especially for Jonathan and Angela-Marie Williams
marketed, call Lisa Groth today at 623.293.0172.
PREPARED ESPECIALLY FOR
Jonathan and Angela-Marie Williams This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE.
Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017
PREPARED ESPECIALLY FOR Jonathan and Angela-Marie Williams
A PL ATFORM FO R 24/7 WE B E XPOS URE With nearly 94% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and REALTORSÂŽ across the globe through my extensive online partnerships.
REAL ESTATE
4550 WI N DY H OLLOW - s o l d b y J a n e S m i t h
S H OWIN G TH E H OME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a full guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
MAR KE T ANA LYS I S The market analysis report is compiled from a system that tracks your showings, all REALTORÂŽ and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
F IN AL IZIN G TH E S ALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.
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DISCOVER A NEW LEVEL
OF LUXURY MARKETING TO FIND YOUR NEW HOME
MAR KE TIN G FO R YOUR N E XT H OM E If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
DE F IN ING YOUR GO ALS AND OPTION S In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
LOC A TING TH E RIGH T PRO P ERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.
J A N E S M I T H | 5 5 5 .12 3 . 4 5 67 | J A N E S M I T H @ R E M A X . N E T Each office is independently owned and operated. Copyright © August 2017