Discover a New Level of Excellence Discover The RE/MAX Collection
Robert S. Santangelo Broker, RE/MAX Home Center CAL BRE#01007143
760.505.2222 robert@robertsantangelo.com www.homecentersandiego.com RE/MAX Home Center 2766 Gateway Road Carlsbad, CA 92009
“We hired Robert and RE/MAX Home Center after receiving one of his listings that came in the mail. Robert’s professionalism and 26 years of experience proved invaluable. His communication and follow up were exceptional. Our home moved quickly and Robert truly went the extra mile… awesome experience from the perspective of selling a home! We are currently in escrow on our dream home with Robert’s representation.” – Jeff and Coleen Giboney
RE/MAX 40 Years of Outstanding Agents & Outstanding Results From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and operated offices with over 90,000 Sales Associates. Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX. RE/MAX, LLC is a publicly traded company still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages. Customer service—built on a foundation of drive, experience, and education—is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.
Discover The RE/MAX Collection
Only the most exceptional homes qualify for status in The RE/MAX Collection—homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
Exclusive Worldwide Marketing
RE/MAX boasts the most recognizable real estate name on the planet. From Switzerland to St. Croix and New York to New Zealand, distinguished customers associate RE/MAX with the best agents in the business. The RE/MAX Collection’s distinctive signage and promotional materials set high-end homes apart in your market, while advertising programs with global publications help promote your properties to millions of affluent customers. Additionally, The RE/MAX Collection sales specialists enjoy access to a worldwide network of RE/MAX Associates, enabling you to connect with buyers and sellers from virtually anywhere.
Why Work with a RE/MAX Agent? An Expert at Your Side—An Agent You Can Trust Like choosing any service professional—from an accountant to your family doctor—it’s important to do your homework before deciding on a real estate agent. Abilities matter. And production matters. You want someone with experience, education, and a proven track record of successful closings. On all counts, RE/MAX is a solid place to start your search. Nobody in the world sells more real estate than RE/MAX, and RE/MAX agents collectively hold more professional designations than agents at any other national real estate company. Selling a house can be stressful. Making the decision, preparing the house for sale, keeping it clean, waiting for a buyer, dealing with offers, and advancing to the closing table—all of these steps can involve discomfort. This is a huge financial transaction with many emotional aspects. But you can get it done—and it may even be easier than you anticipate. One thing to keep in mind is that you’re not alone. An experienced, professional RE/MAX Associate can guide you through the process, help resolve any issues that come up, and ensure that your home sells for the optimal price in a timely manner. No one in the industry compares to RE/MAX Associates’ knowledge and training in the luxury home market.
Brand Recognition RE/MAX leads the industry in: Marketshare and Agent Productivity: RE/MAX Associates average more sales than other real estate agents. Brand Name Awareness: RE/MAX is the most recognized brand in real estate. Our national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home.
Advertising: In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable business logos in the world.
Website Traffic
and
Online Searches: remax.com is the most visited real estate franchise website, attracting
nearly 50 million potential buyers and sellers annually. When consumers search online, “remax� is the most used search term among real estate brokerages.
Professional Education: RE/MAX Associates lead the industry in professional designations. The Number of Countries Served: RE/MAX is in over 97 countries, more than any of its competitors.
91
$3.9 Million
$2 Million Coldwell Banker - 2 Century 21st - 2 ERA - 1 Non-Franchise - 4
of the top 100 brokerages
$1 Million
RE/MAX
16
18
RE/MAX Agents Outsell The Competition 12
14
Average Transaction Sides Per Agent
Better Homes & Gardens
Sotheby’s
Keller Williams
Berkshire HHS
Century 21
Coldwell Banker/NRT
Prudential
ERA
Realty Executives
RE/MAX
2
4
6
8
10
RE/MAX agents averaged 17.8 transaction sides, compared to 8.4 sides for all competitors.
Top 100 Brokerages:
Sales Volume: Average Per Agent
RE/MAX holds 91 of the top 100 brokerages when ranked by most transaction sides per agent.
RE/MAX agents averaged 60% more than the average for all competitors. $4 Million
RE/MAX
$3 Million
91 91 of the top 100 brokerages
RE/MAX
Coldwell Banker - 2
of the top Century 100 21st - 2 brokerages ERA - 1
Non-Franchise - 4
$4 Million $3 Million
$3.9 $3.9 Million $2.5 $2.5 Million
$2 Million
$2 Million
$1 Million
$1 Million
Coldwell Banker - 2 Century 21st - 2 ERA - 1 Non-Franchise - 4
RE/MAX
Million
Million
RE/MAXCompetitors Competitors
Rankings calculated by RE/MAX based on 2014 REAL Trends 500 data, citing 2013 transaction sides for the 1,451 largest participating U.S. brokerages. Prudential, Berkshire and Real Living do not include HomeServices of America. Š2014 RE/MAX, LLC. All rights reserved. 20 Each RE/MAX office 20 is independently owned and operated.
18 16 14 12
18 16 14 12
$2.5 Million
Competitors
Local Experts, Globally Connected! CANADA EUROPE UNITED STATES
MIDDLE EAST
CHINA
CARIBBEAN CENTRAL AMERICA
AFRICA
SOUTH AMERICA AUSTRALIA
Tapping the global scope and phenomenal presence of the RE/MAX International network gives RE/MAX a unique and powerful advantage over any other real estate organization. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. RE/MAX China is among the newest regions, and it will take RE/MAX into an exciting new frontier. Through a network of over 90,000 associates in more than 97 countries, RE/MAX has the inside track on buyers and sellers around the globe.
Involved Community Citizens
RE/MAX agents are well known locally and nationally for their involvement in many community programs. When you work with a RE/MAX agent to sell your home, you contribute to the well-being of your community.
Children’s Miracle Network
Susan G. Komen for the Cure
RE/MAX Green
Since RE/MAX became a national sponsor of Children’s Miracle Network in 1992, RE/MAX Agents have donated nearly $100 million to help millions of kids. Funds raised in your community benefit the children in your community.
We are all affected by breast cancer, either personally or through someone we know and love. RE/MAX is a national sponsor for the Susan G. Komen Race for the Cure, and thousands of agents and offices sponsor and participate in local events.
Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.
The Value of Your Home
We will go through a process of discovery together to determine the fair market value of your home. The Comparative Market Analysis (CMA) will serve as a barometer of current market conditions and provide information on a variety of factors which will help us price your property for a successful sale.
The Window of Opportunity Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later. However, interest peaks when your home is new on the market and drops off dramatically as time goes on.
ACTIVITY (Amount of Interest)
Making the Most of Initial Interest
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2
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TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only
10
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Opinion of Value The single most important factor in the marketing of real estate is the opinion of value. Property priced too high will sit on the market and become “shop worn.� Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities, lot size, condition, and financing terms. The resulting range is known as the Comparable Market Value of the subject property:
Asking Price is 15% more than Market Value Asking Price is 10% more than Market Value
Asking Price is 5% more than Market Value
Asking Price = Market Value
The percentage of prospective buyers who will look at the property.
20% 30%
50%
95%
Marketing Your House Follow-Up: We understand the importance of follow-up in the selling process, so our agents track potential buyers, maintain relationships with former clients, and make contact with all agents who have shown our properties as well as other agents with whom we have a prior relationship and feel would be interested in your property.
Finalizing
the
Sale: A myriad of details must be attended
to before a sale becomes final, including inspections, loan documents, contingency removals, insurance, and escrow items. I will follow through on all of these matters to keep the process proceeding on schedule and destined for a successful close.
The RE/MAX Advantage: Local and National Advertising TV, radio, billboard, print, and Internet ads reach millions of people every day to help your RE/MAX agent drive more potential buyers, more showings, and more overall activity to your home.
The RE/MAX Collection: With an elegant look and a name that commands attention, The RE/MAX Collection creates a strong impression among buyers in the luxury market. The materials reflect the exceptional service and treatment that luxury homebuyers expect.
24-7 Exposure With RE/MAX, you have access to the #1 real estate company website in the world—remax.com is one of the most visited real estate franchise websites, attracting millions of people every month.
REMAX.COM and TheREMAXCollection.com With over 4 million unique visitors quarterly, remax.com is a leading real estate resource for consumers. More than 130,000 leads are generated each month from interested home buyers. Your RE/MAX Associate is immediately notified when a visitor has expressed interest or requested a showing on your property. Theremaxcollection.com features only the most prestigious properties in each market.
GLOBAL.REMAX.COM The first real estate company with true global reach, global.remax.com markets your home to 97 countries in minutes, translating your listing into 26 languages.
RE/MAX Mobile App The free RE/MAX Mobile App for iPhone, iPad, and Android is designed for home buyers on the move. Whether they drive past your home, are browsing for their next dream home, or just need information instantly, the RE/MAX Mobile App delivers.
Web Exposure With nearly 90% of home buyers beginning their search on the Internet, your home will receive extensive online exposure among consumers and real estate professionals across the globe.
15 M
Unique Monthly Visitors
13.5 M
Unique Monthly Visitors
REAL ESTATE
MLS:
Access to Real Estate Professionals
8M
Unique Monthly Visitors
2M
Unique Monthly Visitors
5M
Unique Monthly Visitors
remax.com and global.remax.com 3.4 M
Unique Monthly Visitors
7.5 M
Unique Monthly Visitors
430 K
Unique Monthly Visitors
2.85 M
Unique Monthly Visitors
REAL ESTATE
Teamwork The Most Effective Way to Sell Your Home Like the process you went through to buy this house, selling your home can be a very exciting event. It can also be an emotional experience. As real estate professionals, we’ve found that the best way to sell a home is through a partnership—a team consisting of you, us, and the marketing strength and solid reputation of RE/MAX. The goal of our team is to realize the best possible price and terms for your home, in the shortest possible time, and with the least inconvenience to you. We believe that with our knowledge of the market, RE/MAX’s extensive resources and your help in highlighting the selling points of your home, together we will accomplish our goal. There are other advantages of teamwork as well: A partnership helps you be more involved throughout the process of selling your home. Combining and coordinating our efforts will enable us to realize results faster. Teamwork builds confidence; by working together to achieve a common goal, everyone benefits.
Presenting Your Property
First Impressions are Lasting
Let the Sun Shine In
The front door greets the prospect. Make sure it is fresh and clean, or newly repainted. Keep the lawn trimmed and edged and the yard free of hoses, toys, and refuse. Flowers enhance a home inside and out.
Clean the windows, open draperies and curtains, and let the prospect see how cheerful your home is. Dark homes do not appeal and seem small.
Showing the Home
Value From Top To Bottom
Make Closets Look Bigger
Display the full value of your garage, store rooms, and other utility space by removing all unnecessary articles.
Neat, well-ordered closets show that the space is ample.
Can You See The Light? Arrange Rooms Neatly Remove excess furniture. Use attractive bedspreads and freshly laundered curtains.
Illumination is like a “welcome sign.� The potential buyer will feel a growing warmth when you turn on all your lights for an evening inspection.
Sold by Robert and RE/MAX Home Center
5183 El Arbol | Carlsbad, CA 92008 Sold for $900,000 Location location location! Great home in highly sought after neighborhood of Terramar. Large lot of 10,100 square feet, walking distance with access to your own gated Carlsbad private beach.
Listed by Robert and RE/MAX Home Center
19925 Fortuna Del Este | Escondido, CA 92029 Offered at $1,600,000 Exquisite horse property on nearly three usable acres. Over $300k spent on additions to the house and remodel/ upgrades, new baths, new clay tile roof, built-in media centers with surround sound systems. High-end finishes, granite counters, travertine flooring, alder wood doors, both electric/water solar panels (owned). French paver floors in bedrooms, French doors for easy outdoor living. Horse arena, three-stall barn with walk outs, plus two fenced corrals. Connects to Elfin Forest riding/nature trail system.
Listed by Robert and RE/MAX Home Center
2577 Garden House Road | Carlsbad, CA 92009 Offered at $999,999 Very well maintained Bressi Ranch home offering dark hard wood flooring, granite counters, stainless steel appliances, built-in desk, and entertainment center. Very private backyard with built-in BBQ, refrigerator, island, and covered patio. Full bedroom with bath downstairs with optional office. Larger three-car tandem garage with finished floors and cabinets. Open grass park area across the street. Walk to community pool and recreation area as well.
Sold by Robert and RE/MAX Home Center
6463 Paseo Delicias | Rancho Santa Fe, CA 92067 Sold for $1,527,000 Historical Lilian Rice home built in 1924 that predates the Rancho Santa Fe Covenant. Interior boasts many upgrades and old world charm. Large bedrooms, five fireplaces, contemporary kitchen, large master suite with dual closets, office, skylights, and French doors. Exterior grounds offer 1.03 acres of beautifully maintained gardens and grass areas, a twocar garage, another detached two-car garage with RV parking and a solar pool, cabana, built-in BBQ, and outdoor bathroom. A generous one bedroom guest house offers 480 square feet of living space on the property.
Sold by Robert and RE/MAX Home Center
6912 Avocet Court | Carlsbad CA, 92011 Sold for $612,500 Highly sought after gated community “Aldea� in the heart of Aviara! This three-bedroom end unit will amaze you with its privacy and lush rear yard. Privacy and palms offer a tranquil, quiet park-like setting for your enjoyment. Immaculate interior boasts vaulted ceilings, full crown molding, plantation shutters, and plenty of windows for natural light. A.C. unit, furnace, and most appliances replaced within last two years. If location is key, than this unit is it!
Sold by Robert and RE/MAX Home Center
6223 Dartington Way | Carlsbad CA, 92008 Sold for $792,000 Walk to the Village of Bressi Ranch from this meticulous home on a premium private lot. Enjoy multiple patio locations for entertaining including flagstone, custom lighting, and mature landscaping. Premium lot has two usable side yards. French doors off the patio lead you into a highly upgraded home featuring granite, custom tile flooring, upgraded carpeting, stainless steel appliances, wood blinds, and plantation shutters. Enjoy many built-in features from your custom home office. Ocean peeks on a clear day!
One Company, One Contact, One Great Experience... Everything under one roof at RE/MAX Home Center On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service—I’m building a relationship.
Robert S. Santangelo | 760.505.2222 | robert@robertsantangelo.com
Each office independently owned and operated.