Aryl & Pati Robison by REAL Marketing

DISCOVER A NEW LEVEL OF LUXURY MARKETING EXCELLENCE

THE ROBISON GROUP RE/MAX PRESIDENTIAL

A PREVIEW OF THE ROBISON GROUP AND RE/MAX PRESIDENTIAL

ARYL & PATI ROBISON THE ROBISON GROUP RE/MAX PRESIDENTIAL

305.781.7505 | 305.781.7506 TRGTheKeys@gmail.com w w w.T R GT h e Ke y s . c o m

ARYL & PATI - THE ROBISON GROUP The Robison Group is an award-winning Realtor team that specializes in helping you buy, sell, and rent real estate in the Florida Keys. The Robison Group has earned prestigious awards such as being one of the Top 10 Realtor Teams in Total Sales in Florida, The Chairman's Circle Award, and consistently being awarded for being in the top 2% in sales in the entire nation. Based in the Florida Keys and South Florida, The Robison Group was formed in 2005. Since then, we've been building on our reputation of experience, passion, and loyalty. We specialize in the purchase and sale of luxury properties in the markets of Key Largo, Tavernier, Islamorada, and Marathon. The Robison Group is recognized as a market share leader in the area and brings passion and commitment to every client we serve. We offer a wide range of real estate sales solutions for buyers, sellers, investors, and developers. Our highly personalized services and our flexible and creative approach result in very high customer satisfaction, and our strategic international exposure and affiliations provide global exposure for the properties that we market. These efforts have resulted in many productive relationships with overseas buyers, investors, and wealth management firms that help us introduce international buyers to the Florida Key's real estate market.

OUR DEDICATION & COMMITMENT TO YOU Through our partnership with RE/MAX, The Robison Group is able to place your real estate needs on a level above the rest. The marketing advantages with RE/MAX, coupled with our expertise in the Keys means our clients receive the highest level of service possible. With our innovative style and enthusiasm, we like to balance aggressive strategies, online marketing knowledge, and negotiating expertise, offering the highest level of integrity to satisfy and meet the needs of every client. • Nationally recognized, award-winning Realtors working for you. • Recognized as one of the Top 10 Realtor teams in sales in Florida and Top 2% in the Nation • Communicate with you on a consistent basis • Provide you with exceptional service • Listen to you and understand your goals so that we can accomplish them for you • Share our expertise and knowledge of the local real estate market • Promptly advise you of changes in the marketplace and current statistics • Take care of every detail from when we list the property until we close such as: surveys, appraisals, inspections, condominium documents and approval, escrow, title companies and utilities • We deal with the stressful details so that you don’t have to present all offers to you and assist you on evaluating them • Facilitate the negotiation process • Monitor the process toward closing when a contract is accepted • Immediately advise you of events that may threaten the closing • Monitor the buyer’s loan approval • Stay in contact with the buyer’s agent • Be present at closing to ensure a successful conclusion 6

FULL SERVICE REAL ESTATE When you hire The Robison Group, they will become your home’s: MARKETING MANAGER • Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Help to determine the best price in line with market forces • Communicate regularly so you are informed and knowledgeable LIAISON MANAGER • Introduce new buyers to your property • Pre-qualify the buyers to avoid time wasters • Provide you with timely updates on viewings and feedback NEGOTIATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as their first priority CLOSING MANAGER • Provide information in a timely manner to the buyer • Only accept certified bank drafts • Liaison with your lawyer/notary and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process and afterward ensure the process is completed seamlessly CONCIERGE • Provide you with access to experts including: legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services 7

RE/MAX PRESIDENTIAL Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is also important. What a brokerage offers to both the agent and their clients in terms of service levels and products are key to maximizing the success of selling and buying a home. RE/MAX Presidential is committed to supporting The Robison Group and their clients with the highest level of service through their extensive marketing and networking platforms, innovative technology and commitment to their community. Originally founded in 1995, RE/MAX Real Estate is now the largest brokerage in this community and offers its quality real estate services throughout its three offices and 200 agents.

RE/MAX PRESIDENTIAL PHILOSOPHY The success of the RE/MAX philosophy and its commitment to the community has enabled RE/MAX Presidential to become the #1 Brokerage. Its owners are dedicated to honoring our reputation while strategically investing in to enhanced products and services that will better serve our clients. RE/MAX Presidential is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions â&#x20AC;&#x201C; they believe that whether you are buying or selling, our name should immediately signify that you are working with professionals who have integrity, ethics, and offer quality service.

LOCAL COMMUNITY SUPPORT/CHARITIES RE/MAX agents are well known locally and nationally for their involvement in many community programs. We are committed to working in our local community serving both our clients real estate needs as well as with being a part of the daily lifestyle.

Children’s Miracle Network RE/MAX is the exclusive real estate partner to the Children’s Miracle Network, a charitable organization consisting of 14 children’s member hospitals in every province treating more than 2.6 million children each year. Throughout our twenty year partnership $44 million has been raised by RE/MAX agents who make a contribution with every home sold through the Miracle Home Program.

Susan G. Komen For The Cure RE/MAX is also proud to take an active role in the fight against breast cancer. RE/MAX has been a partner in primary prevention research, for the Canadian Breast Cancer Foundation since 2004. RE/MAX agents help to create a future without breast cancer having raised over $3 million through their remarkable support of the Sold on a Cure program, making a donation for every home sold.

RE/MAX Green Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.

THE POWER OF RE/MAX 11

RE/MAX Over 40 Years of Outstanding Agents & Results From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and operated offices with nearly 100,000 sales associates. Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX. RE/MAX, LLC is a privately held company still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages. Customer service—built on a foundation of drive, experience, and education—is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.

RE/MAX LEADS THE INDUSTRY MARKET SHARE AND AGENT PRODUCTIVITY: RE/MAX agents average more sales than other real estate agents in the United States.

BRAND NAME AWARENESS: RE/MAX is the most recognized brand in real estate. Our national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand in the forefront of their mind when someone decides it is time to buy or sell their home.

PROFESSIONAL EDUCATION: RE/MAX agents lead the industry in professional designations. The Number of Countries Served: RE/MAX is in over 100 countries, more than any of its competitors.

Advertising:

In the United States, RE/MAX has the real estate industry’s strongest presence in

national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable business logos in the world.

Website Traffic and Online Searches: remax.com is the most visited real estate franchise website, attracting nearly 50 million potential buyers and sellers annually. When consumers search online, “remax” is the most used search term among real estate brokerages.

EVERY 30 SECONDS A RE/MAX AGENT HELPS SOMEONE FIND THEIR PERFECT PLACE US RESIDENTIAL TRANSACTION SIDES2

TRANSACTION SIDES PER AGENT 1

BRAND AWARENESS (UNAIDED)3

COUNTRIES4

OFFICES WORLDWIDE

AGENTS WORLDWIDE

960,000+

17.3

27%

95+

6,986

104,826

1,000,000

U.S. Residential Transaction Sides2

900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000

RE/MAX

Keller Williams

Coldwell Banker

Century 21

ERA Real Estate

Sotheby’s

Better Homes & Gardens

Not Provided

Berkshire Hathaway

Realty Executives

©2016 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2015, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2015; Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1Transaction sides per agent calculated by RE/MAX based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 4Based on lists of countries claimed at each franchiser’s website, excluding claimed locations that are not independent countries (i.e. territories, etc.).

$1 Million

Non-Franchise - 3

RE/MAX

RE/MAX AGENTS OUTSELL THE COMPETITION

Top 100 Brokerages:

of the top 100 brokerages

RE/MAX

$3 Million Coldwell Banker - 2

ERA - 2 Non-Franchise - 3

Century 21 - 4

$2 Million

ERA - 2 Non-Franchise - 3

$1 Million

$4 Million $3 Million

$3.9 $3.9 Million

$2 Million

Million

$1 Million

RE/MAX

$2.4 $2.4 Million Million

Competitors

Rankings calculated by RE/MAX based on 2015 REAL Trends 500 data, citing 2014 transaction sides and sales volume for the 1,460 largest participating U.S. brokerages (ranked by transaction sides). Prudential, Berkshire Hathaway HomeServices and Real Living do not include HomeServices of America. ÂŠ2015 RE/MAX, LLC. All rights reserved. Each RE/MAX office is independently owned and operated.

Sothebyâ&#x20AC;&#x2122;s

Better Homes & Gardens

Keller Williams

than the average for all competitors.

$4 Million

of the top 100 Coldwell Banker - 2 brokerages Century 21 - 4

Real Living

RE/MAX agents averaged 60% more

when ranked by most transaction sides per agent.

89 89

Century 21

Sales Volume: Average Per Agent

RE/MAX holds 89 of the top 100 brokerages

RE/MAX

ERA

Prudential

RE/MAX

to 7.8 sides for all competitors.

Realty Executives

Coldwell Banker/NRT

transaction sides, compared

Berkshire HHS

RE/MAX agents averaged 16.6

Average Transaction Sides Per Agent

LOCAL EXPERTS, GLOBALLY CONNECTED

DETERMINING THE VALUE OF YOUR HOME 17

THE OBJECTIVE Our mutual objective is to sell your home: • For the highest possible price • In the shortest amount of time • With the most favorable terms Prior to any marketing strategies being implemented it is critical to go through a process of discovery, determining the fair market value, the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy it is important to research the market conditions that are currently influencing the marketplace and the value of its products. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly ‘worth’ - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it. This is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are for the most part in your control. Typically market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME. MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

Realtor/Real Estate Company

Value

Buyer/Market Conditions

MARKETING YOUR HOME 21

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience but it will probably also be an emotional one too. As real estate professionals, we have found the best way to sell a home is through partnership and teamwork - combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Co-operate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Always prepare your home so that it ready to be shown to potential buyers • Discuss and review the market’s analysis of your home - feedback is essential in knowing the perceived value and potential for negotiation. • Finalize your sale • Find your next dream home

THE WINDOW OF OPPORTUNITY The window of opportunity is the period in which your home will receive its maximum exposure – typically when your home is new on the market. In order to capitalize on this window it is crucially important that your home is ‘ready for sale’: priced at the optimum ‘Fair Market Value’, is prepared to showcase its features and attributes and the marketing

ACTIVITY (Amount of Interest)

strategy is implemented to further increase its exposure.

TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only

MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives are important to know when determining price, but is actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when its shown and how its positioned - one man’s displeasure can be another’s delight!

PREPARE TO PRESENT YOUR HOME First impressions are lasting, therefore it is important that your home is presented to potential buyers so that it not only shows the home well, but entices potential buyers to start envisioning it as a place to call their own. Preparing your home is one of the most difficult, emotional, and yet critical steps to maximizing its value - together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs these should be addressed before the home is listed for sale.

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible. Professional photographers provide high-resolution photos that should be presented in a homeâ&#x20AC;&#x2122;s marketing materials. Whether print or web, these photos are often the first impression that a potential buyer will receive. A photo shoot is the time when a home must shine - both figuratively and in reality. A fully prepared home, clean, tidy, clear sight lines, shot in its best natural light, will speak volumes to the viewer before and after the home is visited. Take advantage of new technology, especially if your buyer is likely to be from outside your local area â&#x20AC;&#x201C; a drone can showcase the true essence of a property within its environment and lifestyle videos provide a true dimension of the internal space and livability.

PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximize its exposure and requires more than just listing the home for sale on the Internet and the local Realtors listing service, it needs to be a carefully prepared and strategically implemented plan. Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers. Yard Signs and Directional Signage: The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directionals help guide people to the home. Public and Private Showings: Broker tours, Open Houses, and Caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important - sometimes real estate agents are more particular than the buyer.

Local Advertisements: For some homes advertising locally can be the best way to generate interest, especially when a home has features that are particularly important to the local community. Networking and Referrals: Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell. Virtual Tours through Online Video Marketing: Creating a digital experience and footprint is an integral part in advertising in the 21st century. Web Exposure: 90% of buyers look at homes online as their first step in the home-buying process. This trend will continue to increase over time. Placing your home online allows the homeâ&#x20AC;&#x2122;s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet or cell phone platform.

PROFESSIONAL PRINTED MATERIALS & DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and mailed to your neighbors, potential buyers and other Realtors® is one of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home – they already love their community so are your biggest advocates! Knowing where the potential buyers are locally is powerful – after all 78% of homeowners purchase within a 10 mile radius of their present home. ATTENTION POSTMASTER Time Sensitive Materials

Aryl and Pati Robison

P L A N TAT I O N K E Y October 2016 Real Estate Market Report

RE/MAX Presidential 20803 Biscayne Blvd. #105 Aventura, FL 33180 305.974.4880

305.781.7505 TRGFlorida@gmail.com www.HomesinPlantationKey.com HIGH GLOSS COATING Add $0.09 per piece

Visit www.PlantationKeyCondos.com for community info and recent sales.

Plantation Key

P L A N TAT I O N K E Y CONDOS October 2016 Real Estate Market Report

Plantation Key Condos

FEATURED LISTING

SqFt | LIST PRICE $1,995,000

Marie, fessionally marketed, 5.781.7505.

ATTENTION POSTMASTER Time Sensitive Materials

REALTORS® RE/MAX Presidential

700 5th Avenue | 3 Beds | 2.5 Baths | 1,321 Est. SqFt | LIST PRICE $895,000

P R E S E N T E D BY A RY L A N D PAT I R O B I S O N

P R E S E N T E D BY A RY L & PAT I R O B I S O N

Your Plantation Key Real Estate Specialists

P R E PA R E D E S P E C I A L LY F O R

Jonathan and Angela-Marie Williams

Your Plantation Key Condos Real Estate Specialist Jonathan and Angela-Marie, If you would like to have your home professionally marketed, call Aryl & Pati today at 305.781.7505.

P R E PA R E D E S P E C I A L LY F O R

Jonathan and Angela-Marie Williams

EXPOSURE TO 500+ WEBSITES AROUND THE WORLD With nearly 90% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum Online exposure. As part of the your marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through our extensive online partnership.

REAL ESTATE

15 Million Unique Monthly Visitors

13.5 Million Unique Monthly Visitors

8 Million Unique Monthly Visitors

REAL ESTATE

7.5 Million Unique Monthly Visitors

2.85 Million Unique Monthly Visitors

5 Million Unique Monthly Visitors

430K Unique Monthly Visitors

3.4 Million Unique Monthly Visitors

MLS: Access for Real Estate Agents

SOCIAL MEDIA MARKETING FACEBOOK.COM/TRGTHEKEYSREALESTATE

GOOGLE.COM/THEROBISONGROUP

LINKEDIN.COM/THEROBISONGROUP

TWITTER.COM/THEROBISONGROUP

PINTEREST.COM/TRGTHEKEYS

INSTAGRAM.COM/TRGTHEKEYS

BLOG: TRGTHEKEYS.BLOGSPOT.COM

STUMBLEUPON.COM/TRGTHEKEYS

ADDITIONAL MARKETING FOR LISTINGS OVER $1 MILLION

THE WALL STREET JOURNAL

THE NEW YORK TIMES

WSJ.com is the leading provider of business and financial news and analysis on the web, offering the ability to reach executives, opinion leaders, and other upscale professionals.

With over 25 million visitors each month, NYTimes.com is the #1 individual newspaper site in the US. Become part of one of the most engaged websites on the web.

THE ROBB REPORT

JETSET MAGAZINE

Robb Report Exceptional Properties offers unparalleled access to discriminating home and property owners. These highly sought-after consumers are active buyers and sellers.

Jetset Magazine is the leader in digital advertising for the luxury market with access to an exclusive audience of the wealthiest demographic in the world.

SHOWING THE HOME Your home needs to be “show ready” at all times – this is difficult to balance when you are still living in the home. However, if all the preparation is done up front - unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy to add around your busy schedule. From boosting curb appeal, to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just baked cookies or scented candles all help in showing the home to its best potential.

MARKET ANALYSIS Our market analysis report is compiled from a system that tracks your showings, all Realtors and buyer feedback as well as our marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations and objectives. Selling your home is important to you and it is equally important to ensure that its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure or understanding the potential of multiple buyers.

FINALIZING THE SALE A myriad of details must be attended before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that your Realtor is here to guide you through this final process - to keep in constant communication, track the proceeding, and to keep things on schedule.

LEVERAGE MARKETING TO BUY YOUR DREAM HOME If you are looking to buy another dream home, let me help you. Since we have built a solid relationship, I have become aware of all your needs, your likes, and dislikes. I know how to find you that perfect home, just like I was able to help sell this home. My extensive network, strong marketing skills, and large number of referrals are just the keys in completing the next step. Let my knowledge and service show you the same care and attention.

Each Office is independently owned and operated.