DISCOVER A NEW LEVEL OF
Excellence
Sal is very knowledgeable of the market, and his responsiveness to my questions and concerns was impeccable. His pleasant and professional attitude made the process a smooth one.
A PREVIEW OF
SALVATORE SETTEPANI A S S O CI AT E B RO K E R N Y | N J | PA The Haute Team at eXp Realty
917.559.9158 Sal@SalSettepaniRealty.com SalSettepaniRealty.com 28 Valley Road, Suite 1 | Montclair, NJ 07042 Connect with me:
I look out for the best options for my clients and make sure their best interests are being served.” 4
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M E E T S A LVAT O R E Salvatore Settepani built his reputation on the cornerstones of commitment, loyalty, and communication. Sal’s area expertise is unmatched, with more than 30 years of experience living in New York and five years in New Jersey. He is happy to serve buyers, sellers, and investors in Staten Island, Brooklyn, Monmouth, and Ocean Counties. Prior to his real estate career, Sal worked as a home inspector for seven years, giving his clients a competitive advantage on the market. As a licensed inspector, he can educate them on things that other Realtors might miss, such as the value of certain repairs and structural issues. "I look out for the best options for my clients and make sure their best interests are being served. Because I’m a home inspector, I know how to look at what’s going on with a house when I walk through with a client." Together, repeat and referral clients make up about 90% of Sal’s business. His honesty, communication, and love for helping people is what keeps clients coming back. He loves helping his clients find the perfect home or assisting sellers to maximize their profits while educating them on the process along the way.
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F U L L-S E RV I C E R E A L E S TAT E When you hire Sal, he will become your home’s:
MARKETING MANAGER
CLOSING MANAGER
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Showcase your property with the finest marketing
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Provide information to the buyer in a timely manner
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Develop and implement a customized marketing plan
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Accept only certified bank drafts
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Determine the best price in line with market forces
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Liaise with your lawyer/notary and deliver the
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Communicate regularly so you stay informed
necessary documentation •
LIAISON MANAGER •
Introduce new buyers to the property
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Pre-qualify buyers to avoid time-wasters
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Provide timely updates on viewings and feedback
closing process, and ensure the process is completed seamlessly
CONCIERGE •
NEGOTIATOR •
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Facilitate answers, resolve any issues during the
Provide access to experts, including legal advisors, insurance specialists, builders, landscapers, interior
Present and negotiate with potential buyers
designers, rental experts, home staging, painters,
on your behalf
handymen, home inspectors, and moving services
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Advise you on the merits of each offer
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Keep your best interests as first priority
WHY CHOOSE T H E H A U T E T E A M AT E X P ? RELATIONSHIPS, NOT TRANSACTIONS Over 45 Years of Full-Time Licensed
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Superior Marketing
Real Estate Service
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Large Social Media Presence
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Professional Home Staging
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Worldwide Presence
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In-House Interior Designer
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Staten Island Board of REALTORS® (SIBOR)
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Comprehensive Network of Mortgage
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Brokers, Attorneys, and Home Inspectors
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SIBOR 2022 Top Producer Award
1.4 Million NAR Associates (that’s greater
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NJ REALTORS® Circle of Excellence Sales
than the population of 40 countries!) •
Hall of Fame recipient
Database of 10,000+ Contacts
Award® Platinum 2022 •
EXP ICON Award
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Sal was very flexible and caring; it was obvious he has an eye and knows the area and the market well — which is a huge advantage! We literally didn’t have to worry about anything.
DETERMINING YOUR HOME'S
Value
THE OBJECTIVE My objective is to sell your home:
F O R T H E H I G H E S T P O S S IB L E P R I C E
IN THE SHORTEST AMOUNT OF TIME
W I T H T H E M O S T FAV O R A B L E T E R M S
GETTING TO KNOW YOU Everyone has different reasons for selling. Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. Together, we will discuss: •
Why are you moving?
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How do you feel about owner financing?
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When do you want/have to move?
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How did you arrive at your price?
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How long have you lived in your present home?
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What are your major concerns in making a move?
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What updates/major improvements have you made
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What is most important to you? Pricing? Timing?
on your present home? •
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Who else are you talking to about the sale of
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What would it do to your plans if you couldn’t sell?
your home?
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What would it take for you to list with us today?
What other source of funds do you have available to you?
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Convenience?
T O D AY ' S A G E N D A DETERMINE YOUR CONCERNS AND MOTIVATION EVALUATE YOUR PROPERTY REVIEW A CUSTOMIZED MARKETING PLAN DETERMINE THE BEST PRICE AND ESTIMATE OF NET EXPLAIN FORMS AND PROCEDURES COME TO A MUTUAL DECISION
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FA I R MARKE T VAL UE With any marketing strategy, it is important to research the market conditions that are currently influencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth (whether that is higher or lower than the selling price) and what prospective buyers are willing to pay for it is known as the “Fair Market Value.” Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home. These key factors affect the sale of your home and are, for the most part, in your control:
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M A R K E T FA C T O R S :
C O N T R O L L E D B Y:
Price
Seller
Terms
Seller
Condition
Seller
Marketing Programs
Realtor®/Brokerage
Value
Buyer/Market Conditions
P R I C I N G YO U R H O M E CORREC TLY More buyers purchase their properties at market value than above market value. The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your chances for a sale.
IMPORTANCE OF INTELLIGENT PRICING
15% above
10%
10% above
30%
Market Value
60%
10% below
75%
15% below
90%
ASKING PRICE
% OF POTENTIAL BUYERS
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T H E W I N D O W O F OPP OR T UNIT Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is extremely important to place your property on the market at a realistic price and terms. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore, it has the highest probability of being sold when it is new to the market.
ACTIVITY
(Amount of Interest)
SELLING PRICE VS. TIMING
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TIME ON MARKET (Weeks) - Graphic for Illustrative Purposes Only -
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T H E D A N G E R S O F OVERPRICING Our job is to get our clients the highest and best price for their home. The problem arises when a home is priced too high for the market. An overpriced home: •
Attracts fewer buyers
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If it does not appraise at the higher price, a buyer may not be able to secure a loan.
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If it does not appraise, why would a buyer pay more for a home that’s worth less?
APPRAISAL VS. HOME INSPECTION An appraisal is an unbiased, professional opinion of the value of a home based on the comparison of sales prices of properties of similar size, location, and amenities. It is required by lending institutions and plays a key role in the approval of a mortgage and the amount of down payment that is required. A home inspection is geared mostly toward the engineering aspects of the home — condition of the roof, foundation, electric wiring, etc. The home inspector’s job is to inform the buyer of the general physical condition of the home and of any structural defects.
WHAT ROLE DOES THE APPRAISAL PLAY WHEN SELLING YOUR HOME? An appraisal: •
Ensures the bank they are not supplying more money than the home is worth.
•
Confirms to the buyer that they are paying a fair market price for their home.
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Sal made us feel at ease throughout the entire process of selling. His marketing and negotiation skills led to our home selling above asking price after being on the market for just one week!
OUR S T R AT EGIC
Marketing PLAN
M A R K E T I N G YO U R H O M E As a premier service certified Realtor and a skilled negotiator, I am committed to providing you with a successful real estate transaction from start to finish. This is achieved through constant communication, personal attention, and confidence. My goal is not only to meet but exceed your expectations.
VISUAL TOOLS PROFESSIONAL PHOTOGRAPHY The photos of your property must be high-quality and pleasing to the eye. We hire a professional photographer to capture your home in its best light and produce photos that will attract buyers to the listing.
3D TOURS, DRONE, VIRTUAL STAGING, AND IN-HOUSE INTERIOR DESIGNER Using current technology helps provide a realistic depiction of the property's intended space and livability. If needed, we pay for a professional staging company to virtually stage your property photos. This is a helpful tool that allows buyers to picture themselves in the home and allows personal interaction with those who aren’t within walking distance.
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M A R K E T I N G YO U R H O M E WEB TOOLS LISTING POSTED ON MLS, REALTOR.COM, ZILLOW, TRULIA, AND ALL IDX WEBSITES These websites expose your listing to hundreds of thousands of potential buyers.
REAL ESTATE
BUYERS PLATFORM/MARKET LEADER This website is seen by potential buyers as well as other real estate agents working with buyers.
PERSONALIZED LISTING WEBSITE This website allows potential buyers one convenient location where they can view photos, learn details about your property, and learn about the area surrounding the property.
ADWORDS PAID AD PUBLISHED These ads will show up on Google pages to anyone who has shown a recent interest in homes for sale.
CRAIGSLIST AD POSTED An ad with listing information and photos posted advertising the upcoming open house.
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M A R K E T I N G YO U R H O M E PRINT TOOLS JUST LISTED POSTCARD TARGETED MAILING Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors® are some of the most powerful ways to spread the message that your home is for sale. Personalized postcards are mailed to up to 200 homeowners in the immediate area of the listing.
CUSTOMIZED BROCHURES Professionally printed brochures highlighting your listing will be available at the open house as a takeaway for viewers when they leave the property.
FOR SALE SIGN OUTSIDE OF PROPERTY The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Anyone who walks or drives by will know the property is for sale.
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M A R K E T I N G YO U R H O M E DIGITAL TOOLS YOUTUBE PROMOTION VIDEO CREATED A video is created, highlighting your property photos and listing details of your property.
SOCIAL MEDIA PAID ADVERTISING FOR LISTING We use targeted marketing for Facebook and Instagram paid advertising. Marketing your home across social media platforms is a powerful way to instantly expose your home to an extremely large pool of potential buyers.
MASS EMAIL SENT TO CONTACTS WITH LISTING INFORMATION A new listing email is sent to the entire database.
SOCIAL MEDIA PAID ADVERTISING FOR OPEN HOUSE These ads will specifically highlight the upcoming open house.
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M A R K E T I N G YO U R H O M E PERSONAL INTERACTION WITH NEIGHBORS
1-ON-1 DIRECT AGENT CAMPAIGN
Face-to-face communication is still a very effective marketing method. We will walk door-to-door, meeting your neighbors to let them know your home is for sale and encouraging them to think of any potential buyers they may know.
CALLING HOMEOWNERS IN IMMEDIATE AREA This allows a personal interaction with those who aren’t within walking distance.
BROKER & PUBLIC OPEN HOUSE SCHEDULED Broker tours and open houses are great ways for other real estate agents to see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
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CONTRACT-TO-CLOSE FOLLOW UP PROGRAM MARKETING REPORT RECEIVED WEEKLY I will give you an update weekly on what marketing has been done for your property and the results of the marketing.
SERVICE STRUCTURE SERVICE Detailed Home Preparation Professional Photography and Video Top Local Agent Preview Email Premier Exposure on Zillow and Realtor.com Highly Targeted Social Media Campaign Virtual Tour/Video Posted Luxury Yard Sign and Post 24/7 Information Sign Rider with Text Code Who's Who in Luxury Real Estate (1M) National and International Network Distribution Custom Webpage Specific to Your Property Full-Color Two-Sided Flyers or Brochure Open House/Broker's Open Transaction Coordination Services Search Engine Marketing 200+ Just Listed Postcards Live Video or 3D Floorplan Home Warranty for Buyers and Seller Virtual Consultant Pre-Listing Home Inspection Sales Guarantee Dual Agency Discount Cleaning Services Before Open House
ESSENTIAL (4 % )
PREMIUM (5 % )
ULTIMATE (5.5 % )
SUPREME (6 % )
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THE FINAL STEPS MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all REALTOR® and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
CLOSING A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
SUCCESSFUL CLOSING I’ll be there to help put the pieces together and ensure success!
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Listing Contract
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Warranty
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Negotiations
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Title Search
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Clearing Contingencies
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Appraisal
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Escrow
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Survey
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Inspections
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Closing Details
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Repairs
MY PLEDGE TO YOU I promise to: 9
Answer your calls, texts, and emails
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Return any missed communication in a timely manner
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Review competition regularly
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Communicate feedback from showings
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Recommend the best strategy for marketing plan
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Execute the agreed upon marketing plan
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Treat you with honesty and fairness
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Keep your goals and best interest in mind
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Use skill, care, and diligence in your transaction
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Buying a house with Salvatore was a very smooth experience. He went over everything with me from start to finish and made sure that the house I am buying is a truly good investment.
Searching FOR YOUR NEXT HOME
F I N D I N G YO U R N E X T H O M E If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next dream home. It takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
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EXCLUSIVE NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
LOCAL KNOWLEDGE AND CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
D E F I N I N G YO U R G O A L S A N D O P T I O N S In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. •
Where are you thinking of moving — local or out of state?
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Do you have a budget?
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What do you and your family need from your next home?
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Are you looking for a turnkey or renovation property?
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What are your essential requirements during our search?
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Are there any financial considerations?
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When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
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MY COMMITMENT When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
I love helping people find their forever home... I'm always there trying to help people and educate them on how to accomplish their dreams.”
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THANK YOU I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I would be honored to help you with the sale of your present home, the purchase of your next home, and all your future real estate needs. Because I'm not just providing a service, I'm building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions – you’ll be glad you did.
917.559.9158
Sal@SalSettepaniRealty.com
SalSettepaniRealty.com